Walmart
Kroger
Harris Teeter
Aldi
Publix
Food Lion
VALUE
LIDL US INCREASINGLY BEATS INCUMBENT COMPETITORS IN SURPRISINGDIMENSIONS
Fresh
SERVICE & Ease of shopping
PRIVATE Brands
ASSORTMENT
Food Lion
Publix
Aldi
Harris Teeter
Kroger
Walmart
Source:
Moderate decrease
No meaningful change
Moderate increase
Strong increase
Oliver Wyman consumer survey 2018 (n = 422 US consumers
that tried Lidl and are loyal consumers at the incumbent grocers)
0.0
Lidl is on par
-0.5
-1.0
Lidl is weaker
0.5
1.0
Lidl is better
2017 Survey
Change vs.
