Source: Oliver Wyman consumer survey
56% of all Lidl shoppers say they will shop there more frequently in the future (once a week or more often)
How likely are first-time Lidl shoppers to become repeat customers?
After Lidl opened
56%
Before Lidl opened
39%
Source: Oliver Wyman consumer survey
Income distribution of Lidl shoppers vs. others
What is the income profile of a first-time Lidl shopper?
34%
42%
15%
31%
48%
29%
52%
14%
10%
Average Shopper
Discounter
Lidl Shoppers
< 25
< 25k
25k – 75k
75k – 150k
9%
5%
11%
>150k
Source: Oliver Wyman consumer survey
Which is the current, preferred grocer for first-time Lidl shoppers?
2.3%
2.3%
2.7%
2.9%
4.9%
7.6%
9.3%
11.2%
14.0%
17.2%
25.2%
oTHER gROCERS
Bi - lo
Lowes
Target
Costco
Publix
Kroger
Aldi
Harris Teeter
Food Lion
Wal-Mart
Source: Oliver Wyman consumer survey
Share of baskets >20 USD
How big are first-time Lidl shopper’s baskets?
85%
70%
58%
National Grocer
Discounter
Lidl