Unique and integrated methodology
Effective organization and governance
Software
To support a combined top-down approach to systematically allocate spending with a set of bottom-up levers to optimize every dollar spent into the market
To support retailers’ negotiations and decision making at both central and local levels
To support this approach with a clear split in roles and responsibilities between central and local teams
ENABLERS
Trade spend transparency
Joint value creation
Negotiation
strategy & toolkit
Ongoing retailer assessment and scorecard
REVENUE MANAGEMENT LEVERS
TRADE PARTNER MANAGEMENT
Price communication and margin management
Effective trade spend scheme and PFP design
PRODUCT & CATEGORY MANAGEMENT
Assortment steering and smart distribution
Selective SKUs, supp-orting margin stability
PRICING & TRADE PROMOTIONS
Effective
cross-border pricing
Optimized RRP setting
Price-lifecycle
management
Promo ROI and
consumer activation
STRATEGIC CHANNEL MANAGEMENT
Channel strategy
E-retail and
marketplace strategy
Trade spend allocation
Value pool optimization
REVENUE
MANAGEMENT GOVERNANCE
Unique and integrated methodology
A combined top-down approach to systematically allocate spending coupled with a set of bottom-up levers to optimize every dollar spent into the market
trade spend
pricing
promotions
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Our promotions tool is a standard, high-quality, supportable web tool intended to create a basis for almost any promotional optimization or promotional management solution used by our clients
Our state of the art analytics provide robust forecasting of performance and guides users to optimize their plans
With embedded workflow to coordinate the promotional plan across departments our promotional planning tool also improve process adherence and reduces rework
Typically, 15% more effective promos
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PROMOTIONS
Our Pricing approach balances competitive comparisons, a coherent price architecture for customers and optimization of economics to determine the right positioning for our clients.
We embed this in a comprehensive management system that enables our clients to generate the ideal pricing mix across their inventories.
Our dynamic approach allows clients to test various pricing strategies and map the impact of various price changes.
PRICING
In order to maintain trade spend optimization sustainably, Oliver Wyman has developed a Trade Spend Management tool
This tool allows for full transparency of trade spend globally, simulating decisions on marketing investments on a client level, and leveraging management reports to steer trade spend on a strategic level
Up to +8pts margin improvement
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trade spend
Revenue Management Software
Allows clients to codify and automate the heavy lifting of pricing, promotion and marketing execution, to focus on better decision making and greater impact.
