in-store special events
“TREASURE HUNT” CONCEPT
Exclusive in-store samplings and displays
Leverage seasonal promotional events to
offer activities and pairings to sell more
center store products
Turns shopping into a “treasure hunt”
experience for customers, complete with
interactive displays along the way
Fun products and experiences exclusively
available in stores (for example, teddy bear)
Case Study 1:
Example Strategies To Increase Excitement In Center Store
Case Study 2:
Example Strategies For Innovating Grocery Perimeters
Promote local products
by inviting local owners
to set up stands in stores
Additional services
(for example, smoothie bar)
Credible expert zones in
fresh (for example, dry aged
meat, “cheese paradise”)
Deli with a seating area
for immediate enjoyment
and consumption