Utility customers want innovation

Energy-related

Solar panel and battery package

City-app

Phone, internet, entertainment, and electricity from same provider

Household appliances

Healthy living appliances

Interested

Very Interested

Support for daily routines

Digital home

Mobility in the city

Top five products of interest in various areas (share of respondents who are interested in new products)

German customers are interested in new product offerings by utilities – especially those related to the digital home…

Utilities 35%

Utilities 33%

Utilities 73%

Utilities 49%

Support of daily routines

Money-related

Energy-related

Digital home

Average credibility rank of a provider for each product category by percent

…that’s because utilities rank among the most trusted providers of new products.

Domestic heating package

Intelligent electricity tariff

Smart home

Energy consultation

Solar panel and battery package

Phone, internet, entertainment, and electricity from the same provider

Products and services in which customers show the most interest

These top six products and services have the potential to persuade customers to switch energy suppliers…

Interested

Very Interested

Percent of respondents that are willing to change utility company for a specific product

79%

Technological state of the art

74%

Ease of use

64%

Sustainability

70%

Reliability

71%

Saving potential

Expected benefits that will cause above average willingness to change their utility (percent share of respondents who perceive the respective criteria as significant or exceptional benefits)

…because they believe the new provider will be state of the art and easier to use.