Mon
Tue
Wed
Thu
Black Friday
Sat
Sun
Cyber Monday
Tue
Wed
Thu
Fri
19.11
20.11
21.11
22.11
23.11
24.11
25.11
26.11
27.11
28.11
29.11
30.11
“I buy during the week of BF”
“I buy on BF”
“I buy on CM”
“I buy during the week of CM”
AT
DE
UK
US
CH
NL
IT
28%
32%
44%
35%
66%
31%
AT
DE
UK
US
CH
NL
IT
31%
46%
48%
50%
32%
27%
AT
DE
UK
US
CH
NL
IT
15%
20%
18%
42%
23%
13%
AT
DE
UK
US
CH
NL
IT
30%
25%
19%
22%
19%
10%
9%
7%
40%