2022
Marriott Marquis San Diego Marina
October 3-5
At Opticon, you’ll learn practical next steps on how to optimize top-line growth, reduce customer churn, deliver world-class experiences, and make data-driven decisions to meet overall business goals. You’ll leave knowing how to seize this exciting moment in digital transformation and ride the wave of industry growth and evolution.
Take a journey of continuous possibilities
Register now
Optimizely’s annual conference, Opticon, is taking place in person for the first time ever in San Diego, CA!
The world is moving faster than ever. Businesses are charting towards a horizon twenty years in the future, even as tomorrow is uncertain. Here’s the truth: In step with digital advancements, ever-changing customer expectations, and skyrocketing complexity, organizations need seamless future-forward solutions.
How will tomorrow’s most successful organizations grow and empower their people with all the insights they need for creative excellence?
Inspired by the explosive growth of technologies and digital transformations, Opticon brings together leaders of technology, media, business, and brands for a compelling three days of conversations on the evolutions and innovations shaping the future of digital experiences.
Registration is open for Opticon!
Register now
A word from our CEO
We’re thrilled to welcome our global community of academics, media, and innovative digital leaders to Opticon, which will take place in San Diego for the first time. Everyone from marketers and digital leaders to engineers and developers can expect to forge meaningful connections with industry peers and glean the actionable insights they need to capitalize on this exciting moment in digital evolution. Personally, I believe that creativity flourishes when we come together, so I’m honored to gather alongside the most forward-looking minds in digital. I hope to see you there!
Top 10 reasons to attend Opticon in 2022
1.
Gain the latest insights into the evolving state of digital.
2.
Participate in hands-on learning to empower your people.
3.
Network in-person with industry peers.
4.
Discover how to implement frictionless creativity with powerful experimentation, targeted personalization, and unrivaled analytics.
5.
Find out how your teams can seamlessly ensure continuous optimization across all touchpoints.
6.
Learn how to keep up with always-advancing customer behavior and expectations.
7.
Engage with our Digital Experience Platform (DXP) while learning practical next steps to optimize top-line growth and reduce churn.
8.
See how everyone — leadership, marketers, merchandisers, developers, content editors, IT, and engineers — can unlock their digital potential and increase resource efficiency.
9.
Gain confidence about when and where to invest your resources.
10.
Walk away knowing how to ride the wave of growth and evolution in the industry and create truly exceptional, differentiated, and optimized experiences.
Day 1:
Registration opens
Invite-only programs
Training sessions
Opticon Welcome Reception
October 3
Day 2:
October 4
Opening keynote
Breakout sessions
Day 3:
October 5
Opening keynote
Breakout sessions
Humanized Growth Leadership Luncheon
Luminary keynote
Closing celebration
Frequently asked questions
Where can I find the latest updates on COVID-19 policies for on-site attendance?
What is Opticon?
Who attends Opticon?
Who attends Opticon?
What is Opticon?
Where can I find the latest updates on COVID-19 policies for on-site attendance?
Who attends Opticon?
What is Opticon?
Optimizely is bringing together leaders of technology, media, business, and brands for a compelling three days filled with conversations on the evolutions shaping the future of digital experiences.
At Opticon, you’ll learn how everyone — leadership, marketers, merchandisers, developers, content editors, IT, engineers — can maximize your company’s potential. From leading keynotes and innovative educational sessions to convening and networking with our global community of industry experts, academia, media, and innovative leaders, Opticon brings everyone together for dynamic conversations around a future of digital where experiences are created and optimized at the same time.
Where can I find the latest updates on COVID-19 policies for on-site attendance?
Who attends Opticon?
What is Opticon?
Business Decision Makers
Business Users
Marketing Managers
Digital Customer Experience Teams
Technical Implementers (Developers)
Media, Analysts & Influencers
Optimizely Partners
Where can I find the latest updates on COVID-19 policies for on-site attendance?
Why attend
Agenda
Register now
FAQ
How do I register?
What is the cost to attend?
Who attends Opticon?
What is Opticon?
We are pleased to offer a reduced Early Bird rate of $999 USD through July 22, 2022 at 11:59 pm PST.
Effective July 23, 2022 at 12:00am PST, the rate will increase to $1,299 USD.
Registration closes September 26, 2022 at 11:59pm PST.
Need approval from your work? We've crafted a 'Business Justification Email' you can view to help you communicate the value of attending Opticon to your boss!
Where can I find the latest updates on COVID-19 policies for on-site attendance?
Who attends Opticon?
What is Opticon?
To register, please follow this . Take advantage of our reduced Early Bird rate through July 22, 2022.
Where can I find the latest updates on COVID-19 policies for on-site attendance?
What is the cost to attend?
How do I register?
What is the cost to attend?
How do I register?
What is the cost to attend?
How do I register?
What is the cost to attend?
How do I register?
link
What is the cost to attend?
How do I register?
here
- Alex Atzberger, CEO Optimizely
Letter to manager
Full FAQ
Not sure how to get the ball rolling? We've put together a message you can send to your manager.
Agenda
Interested in sponsoring Opticon?
Drop our events team a note at
opticon@kcimanagement.com
Learn more
Optimizely will comply with all World Health Organization or Center for Disease Control and Prevention guidelines, as appropriate, in addition to national and local guidelines to ensure a safe, controlled environment for everyone. As an attendee, you expressly agree to fully comply with applicable COVID-19 health and safety measures and protocols for attendance at the Conference. Attendees are expected to respect the protocols that have been put in place for the conference and act responsibly. Optimizely will continue to monitor developments and reserves the right to revise this guidance at any time at its sole discretion, without liability, based on the applicable circumstances including but not limited to any updated guidance from the Centers for Disease Control (CDC), federal, state, or local governments.
Any attendee that receives a positive COVID-19 test result or experiences any illness symptoms within 72 hours prior to, or during, the Conference is requested to refrain from attending the Conference.
Please note that on-site attendance is voluntary; Optimizely does not assume any responsibility with respect to COVID-19 or any other health status.
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Find out about tracks, session sneak-peaks,
pre-conference training and more!
Tracks & sessions
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Registration now open!
Frequently asked questions
Frequently asked questions
October 3-5, 2022 | San Diego, CA
We're taking the show on the road
Not able to visit us in San Diego, we'll be coming to
London and Stockholm in November.
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London
November 4
London Tobacco Dock
Stockholm
November 8
Münchenbryggeriet
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