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Tools that make your events easier to run
Simplify your event management with comprehensive registration tools and expert support.
Quick, hassle-free event setup. Create an account and publish your event when you’re ready.
Get launched fast
Build registration your way with custom forms, pricing, and branding.
Customize your event
Real-time sales tracking and reporting that shows what’s driving sign-ups.
Performance insights
Flexible payouts, on-demand disbursements, PCI-compliant payments, and fast checkout with Apple Pay + Google Pay.
Get paid on your terms
Real-time check-in, staff access controls, and finish-line tracking.
Event day operations
Bring your course to life with embedded MapMy and Trailforks maps athletes can explore in advance.
Show off your course
Raise more for your cause with simple, built-in fundraising tools.
Fundraising made easy
Get quick answers and support from real people who know events.
Help when you need it
Turn reach into registrations
More than registration software, built-in visibility that drives sign-ups.
Drive registrations with built-in tools to promote your event and boost sign-ups.
Built-in promotion tools
Launch targeted email campaigns with easy templates and performance tracking.
Send better event emails
Get featured with event placement that helps athletes find what’s next.
Get seen by more athletes
Extend your event’s reach
Iconic brands working together, uniquely positioned to help your event grow.
Get discovered by athletes through Trail Runner, Velo, Triathlete, Outside RUN, and more.
Reach high-intent participants with geo-targeted, ads.
Earn referral revenue when participants join Outside+.
Elevate the participant experience with Outside Travel.
Build lasting visibility that supports sponsor value, athlete engagement, and long-term relevance.
Get Started for Free
Endurance event registration with built-in exposure through the Outside Network
Registration with Reach
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“I chose to work with RunReg due to their exceptional customer support – which is unparalleled in the registration industry. They truly listen to what race directors want, and work to build those features into the system.”
Amy Rusiecki
Beast Coast Trail
What event directors are saying
Best of all? athleteReg is 100% free.
No hidden fees. Event directors pay $0 with no contracts or setup fees. Participants pay a small service fee per transaction.
Looking for fundraising? Check out PledgeReg.
✓ Bike-Specific Functionality
✓ USA Cycling License Validation
✓ Interactive Results Pages
✓ Best Support in the Biz
✓ Free for Event Directors
Trusted by thousands of events across cycling, running, triathlon, and ski.
Mt. Toby Ultra 24k
Beast Coast Trail Running
“They truly listen to what race directors want.”
Get started on BikeReg
✓ Run-Specific Functionality
✓ Full Feature Set ✓ Best Support in the Biz ✓ Free for Event Directors
Get started on RunReg
✓ Tri-Specific Functionality ✓ USA Triathlon Integration
✓ Best Support in the Biz ✓ Free for Event Directors
Get started on TriReg
✓ Ski-Specific Functionality
✓ US Ski & Snowboard Integration ✓ Best Support in the Biz ✓ Free for Event Directors
Get started on SkiReg
Breakaway Promotions
“The customer service is the best in the industry."
Belgian Waffle Ride
“The seamless way we’re able to add new events each year.”
Kauai Marathon & Half Marathon
"Our runners find it super user-friendly, with a smooth registration process."
Without Limits Productions
"They truly understand the complexities of our events.”
SBT GRVL®
“With an event of our size, their partnership ensures a smooth experience.”
Millennium Running
“Their platform has been instrumental in elevating our marketing efforts."
Methow Trails
"The email management system has been such a valuable tool."
Social Media Promotion
Discounts and Referrals
Audience Insights
Pre-Built Templates
Personalized Messaging
Segmented Audience Lists
Reconnect with Past Participants
Performance Tracking
I'm in!
I'm in!
I'm in!
I'm in!
Bridge of the Gods Half Marathon
Colleen Quindlen Cook
Breakaway Promotions
“I have used athleteReg as the logistics director of cycling and running events for over 7 years. The customer service is the best in the industry, and the platform makes organizing and sorting registration information very easy. I am able to download registration information in a variety of ways so that I may drop it into my spreadsheets and accurately plan for our events when it comes to course support, aid station food, prizing, meals, and participant swag. We are also able to take a quick look at registration and merchandise sale numbers, comparing them to previous years and other of our events, to plan our social promotions and target specific participant locations and demographics. I highly recommend using athleteReg for event management.”
Kauai Marathon & Half Marathon
Robin Jumper
Kauai Marathon and Half Marathon
"We switched to RunReg for our registration platform starting in November 2025, and it's been a game-changer for The Kauai Marathon and Half Marathon. The platform is incredibly easy to use for both our team and participants, with intuitive setup and management tools that saved us time right from the start. We especially love the added marketing value components like seamless promo integrations, email tools, and upselling options for merchandise, which have helped boost engagement and revenue. Most importantly, our runners find it super user-friendly, with a smooth registration process that makes signing up for our race in paradise even more enjoyable. It's been a huge hit all around, and we highly recommend RunReg for any event looking for a reliable, feature-rich solution!”
Belgian Waffle Ride CA
Michael Marckx
Belgian Waffle Ride
“We’ve been working with BikeReg the past 6 years and have really enjoyed the customer service and assistance in promoting our events, as well as the seamless way we are able to add new events each year."
Ski to Sun
Adrienne Schaefer
Methow Trails
"I’ve been using RunReg and SkiReg for the past five years, and I couldn’t be happier. The staff is always quick to respond and incredibly supportive. The registration setup is simple and straightforward, saving me hours of time and making the process stress-free. On top of that, the email management system has been such a valuable tool for communicating with participants, keeping everyone informed and engaged.
One of the biggest reasons our events continue to sell out more quickly each year is the ability to email past participants—including those on our waitlists—directly when registration opens. This feature has been a game changer for us in filling events faster. Overall, these platforms have truly made running our events easier and more successful."
Clearwater Marathon & Running Festival
John Mortimer
Millennium Running
“athleteReg has been a reliable and valued partner of Millennium Running for over ten years. Beyond smooth registration processing, their platform has been instrumental in elevating our marketing efforts and strengthening communication with our participants.”
SBT GRVL
Amy Charity
SBT GRVL®
“At SBT GRVL®, our goal is to create a seamless experience for participants from registration through event day. Because we use random selection, the group registration tool is especially valuable—it allows riders to register with family or friends and ensures they are selected (or not) together as a unit.
After selection, the deferral and course change tools give our riders flexibility to adjust their registrations up until the deadlines. Without these tools, managing such requests individually would be a significant challenge; giving participants the ability to make changes on their own is an enormous benefit for both them and our team.
Finally, the BikeReg team is always available to troubleshoot and support us. With an event of our size, we continue to refine the system each year, and their partnership ensures our participants enjoy a smooth, cohesive experience."
Boulder Peak Triathlon
Lance Panigutti
Without Limits Productions
“Over the past 18 years (500 races) I've worked with five different registration platforms. Not only is the entire TriReg Team very prompt in their response time, but they truly understand the complexities of the events I'm producing. That last piece is a huge bonus as our triathlons, cyclocross, and cycling races often have unique elements that other customer care teams simply don't comprehend.”
The Kauai Half Marathon
Photo: Brian Rimm / Chocolate City Criterium, Washington, D.C.
Photo: Shannon Christine / The Daydreamer, Patagonia, Az
Belgian Waffle Ride, San Diego, CA
Boston's Run to Remember
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Testimonials
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Features
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Testimonials
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Testimonials
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Features
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Testimonials
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Features
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Testimonials
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Features