Anatomy Library
Office Updates
Resources Designed
for Patients
Double-Tap
isolate
Double-tap a section of the model, then touch isolate to seperate that specific part of
the anatomy.
Pinch and Zoom
Draw patient focus to more detail on the anatomical.
Double-Tap
to Highlight
Help the patient focus on the specific portion of the anatomy relevant to her condition.
Hide to Remove Segments
Reveal internal segments
of the anatomical.
Draw
Draw or add notes to explain unique details of the patient’s health.
Disease-State Progression
Show disease-state progression.
Find visual resources, including 3D anatomicals, interactive models, medical illustrations and videos in your Anatomy Library. With over 200 content pieces, the Library has visual resources to help you explain complex diagnoses to your patients.
Watch the 1 min how-to video.
Search
and Filter
Quickly find an anatomical or model by using the search bar
or searching within a category.
Favorite
Anatomy
Add anatomicals and models you use frequently to your favorite list. Long press a tile until the Favorite option appears. Touch Add to Favorites. Find all your favorites in Resources of Clinical Staff.
Your PatientPoint Account team can easily add links to the resources you use frequently.
We recommend you include links to:
Staff and Care
Team Bios
Create a welcoming, comforting and more personal experience by adding bios of the staff to your touchscreen.
Patient Portal
Patients can access the patient portal to help start conversations with you about lab results.
Organization & Government
Resources
Include links to national associations, clinical trial and government resources you trust.
Patient Stories
Empower, inspire and influence your patients with powerful stories from others who’ve been in the same seat they’re in.
Local Support
Groups
Let patients know what resources and support groups are available in their area.
Your Website
Your website is full of resources and practice information patients need to know. Add a link on your touchscreen to have those available in the exam room.
Your YouTube
Channel
If you’re creating your own video content—including testimonials, procedure or treatment videos or practice welcome videos—make sure it is easily accessible in the exam room for you to share with patients.
Shareable
Patients can scan a QR code or text or email the information to themselves.
Multimedia
Videos, infographics, articles and guides let patients learn in a way best for them.
Specialty
specific
Patients can explore health education and information
that is relevant to their care
and treatment.
While your touchscreen is a great resource for you to help patients better understand their condition
or health, we’ve also designed it to be patient-friendly.
READ THE
WHITEPAPER
Make the Shift to POC
That’s
A Smart
Investment
Make Point of Care—and PatientPoint —a part of your plan today. Contact us to schedule a meeting.
Get Started
AT
EVERY
POINT
WAIT-TIME
COMMUNICATION
MOBILE
TARGETING
PROVIDER
ACCESS
YOUR
BRAND
PROVIDER ACCESS
INTERACTIVE EXAM ROOM
WAIT-TIME COMMUNICATION
MOBILE TARGETING
Don’t take it from us.
Hear directly from some of the best marketers and media experts on the unique value Point of Care offers.
POINT
]
[
TAKES
ITS PLACE
AT THE
TOP.
of
CARE
LEARN MORE
Other marketing and media efforts help get the patient to the doctor’s office.
But Point of Care is the last opportunity to get a patient to ask for a product
by name or an HCP to use a product for the right patient.
Sarah Bast
SVP Investment Point of Care Lead , Publicis Health
Every product lifecycle
– launch, growth, mature, nearing LOE
– chronic, acute, semi-chronic, semi-acute
All product usage categories
– vaccines, medical devices, new therapy class, add-on therapy
All therapeutic categories
Disease awareness
DELIVERS
regardless of objective.
volume + value
back to brands
POINT
CARE
of
You can trust you’re in good hands with PatientPoint. We’ve been at this for 30 years, delivering guaranteed success for our sponsor partners.
CARE
of
POINT
CARE
of
POINT
IS
PatientPoint
UNRIVALED
UNPARALLELED
CONTINUED
Targeted Scale
Benefits
Trust
the point of Point of Care. So why spend so little on POC when the ROI can be so big?
More pharma marketers are making Point of Care a priority in their media plans. Are you? If not, you’re missing out on the ultimate point of impact—the point of script. TV, print, digital bring awareness and click-throughs, but the doctor’s office is the only direct line of influence on script writing behavior.
140,000
15+
1
IN
3
unique HCPs
SPECIALTIES
scripts written
by a PatientPoint
provider*
*in most categories
CARE
of
POINT
DIGITAL MEDIA
SPEND
and
TV, PRINT
EXECUTION
REPORTING
MESSAGING
DOWN TO THE
LOCATION
TURNKEY
&
CUSTOMIZED
Veeva Crossix, Cross-Channel Impact Study, 2022
Point of Care is a cost-efficient driver of conversions.
17%
Content
Best-in-Industry
950 health content
+ creative awards
WAIT-TIME COMMUNICATION
The practice’s personalized communication platform. Custom messages from providers, specialty-specific health content and high-frequency brand messaging enhance the wait.
Interactive Exam Room
The health hub of the practice. Educational and branded messages inform waiting patients in the exam room; active education and physician teaching tools enhance the doctor-patient discussion.
Mobile Targeting
HCPS
Target physicians inside and outside the office by matched NPI. Your message is served on high-quality content pages that drives guaranteed click-through.
INTERACTIVE
EXAM ROOM
Provider Access
HCPs’ one-stop information source: real-time medical news and clinical studies, custom messages from the practice and your brand message down to the location level.
PATIENTS
Impact patients’ online search before the doctor’s visit. Your ad is served only to searchers who consumed high-quality, condition-specific webpages and content. Carry your message through with in-office mobile targeting and post-visit messaging.
Over
audits performed
200
2%
Media Investment
POC
% of NBRx Attribution
TV
Digital
Site (Paid Search)
POC drove
of scripts with
of the media
investment
2%
only
68%
24%
6%
~$100MM Total
DTC Spend
17%
45%
36%
2%
