THE CAMPAIGN
PCL Construction celebrates 50 years of projects and people contributing to our Colorado community!
The company's first U.S. office opened in 1975 in Denver, CO. Since then, PCL has built many of the iconic structures that define the Denver skyline and state of Colorado.
To recognize and promote this achievement, PCL's U.S. head office and Denver district office teamed up to launch a year-long campaign with the theme— Building Iconic Landmarks Shaping Colorado.
THE VISUALS
THE EVENT
Clients & Partners
59
Employees & Guests
300
Employee/Family Day
Client/Partner Day
2 days
Children
75
Senior
Graphic Designer
Creative
THE TEAM
Matt Macomber
Senior
Video Producer
Zac Davis
Junior
Graphic Designer
Morgan McWilliams
events
Relationship
Architect
Aimee Dokes
Senior
Events Planner
Justine Lane
internal
Communications Specialist
Glavine Walp
pr/media
Communications Specialist
Hannah Hargrove
Internal Communications Manager
Yvette Yeon
Strategic Communications Manager
Stephanie Germain
Social Media Coordinator
Josh Myers
Marketing Specialist
Lexi Wahlstrom
Executive Admin
Sydney Stellick
Marketing Manager
Donna Wynn
Social Media
Specialist
Cierra Tritz
leadership
Director of Marketing, US
Trese Foley
Director of Communications, US
Stephanie McCay
The key visual of this campaign is the 50 YEARS identifying mark. Our celebratory brand mark thoughtfully combines elements of the PCL brand with iconic features of the Colorado state flag.
The geometric motif is carried throughout the suite of campaign assets.
The PCL chevron graphic is used to create segmented shapes within the numbers five and zero.
Chevrons are one of the most important identifiers in PCL's visual system, bringing dynamism, flexibility and strutcture.
Incorporated into the zero is a stylized uppercase "C", which is borrowed from the Colorado state flag. It's a subtle nod to PCL's partnership in helping shape our great state.
Anchoring the baseline of "50 YEARS" is a yellow banner indicating the region/district that is being represented, as well as the years which are being celebrated.
Finally, below that banner is the PCL logo.
The campaign art direction is largely centered around the geometric construction of the brand mark. This visual system is the perfect canvas for incorporating photos, typography, and other graphic elements to tell a visual story. A "National Park" theme was established to highlight our featured iconic projects.
Other design assets include:
THE CAMPAIGN
THE VISUALS
THE CAMPAIGN
THE STORies
THE EVENT
THE TEAM
THE STORIES
From Ski Towns to Skylines:
How PCL Construction Built a Modern Colorado Over the Past 50 Years
billboard design
digital advertising
environmental design
illustration
media kits
motion graphics
posters
social media
stickers
swag
video
READ THE ARTICLE
THE CAMPAIGN
NEXT
PREVIOUS
PR/MEDIA STRATEGY
PLANNED
INTERNAL STRATEGY
PLANNED
EVENTS AND DATES
PLANNED
JANUARY
CREATIVE CONCEPT
APPROVED
DECEMBER
CREATIVE CONCEPT DEVELOPMENT
PROJECT BRIEF
MARCOMM is briefed on project goals, objectives, and activities for the 2025 year.
Project teams are formed: Creative, Events, Internal, PR/Media.
NOVEMBER
2025
2024
NOVEMBER
DECEMBER
OCTOBER
EMPLOYEE GIFTS
HOLIDAY PARTY
TIME CAPSULE
REVEAL
$50K DONATION
SEPTEMBER
AUGUST
JULY
DEN AIRPORT ADS (INTERIOR) LIVE
DEN AIRPORT ADS (EXTERIOR) LIVE
INTERNAL MHUW STORY
EMPLOYEE GOLF TOURNAMENT
DENVER TRADE APPRECIATION EVENT
JUNE
MAY
BILLBOARD AD LIVE
DEN AIRPORT ADS (INTERIOR) LIVE
OPEN HOUSE DAY 1
OPEN HOUSE DAY 2
MOUNTAIN TRADE APPRECIATION EVENT
PRESS RELEASE
SPONSORED ARTICLE
EMPLOYEE PICNIC
TIME CAPSULE TOUR STARTS
MURAL INSTALLATION
INSIGHT STORY
APRIL
BILLBOARD AD LIVE
MEDIA BOXES
MURAL ARTIST CONCEPTS
VIDEO PRODUCTION
OPEN HOUSE EVENT DESIGN
MARCH
INTERNAL ANNOUNCEMENT
TIME CAPSULE DESIGN
FEBRUARY
SOCIAL CAMPAIGN (PAID + ORGANIC)
SOCIAL CAMPAIGN (PAID + ORGANIC)
SOCIAL CAMPAIGN (PAID + ORGANIC)
OPEN HOUSE INSTALLATION
Public Relations
Specialist
Elise Harrell