Collaborators
If you are interested in contributing to a future issue, let us know!
This project is a labor of love, produced by the Design Center Communications team in partnership with the Culture Collective. We hope you enjoy it! :)
Kelly Subin Content Writing / Editing
Eric Perinotti Art Direction / Content Design Writing / Production
Tom O'Quinn Design Direction Content Design / Writing Production
Molly Ketterer Conceptual Design Content Coordination
Alex Messina Content Mangement / Writing
Julia Burke Content Coordination
Andrea Wells Content Mangement / Writing
Russ Mendoza Production Managemnt
Faith Cohen Content Management / Writing
SUMMER EDITION 2024
FOR THE BEST INTERACTIVE EXPERIENCE PLEASE VIEW ON YOUR DESKTOP.
CLICK TO ENTER
The Playlist
Check This Out
Good News
Office Spotlight
Culture Collective
Summit Rewind
SUMMER 2024
GUEST DJ / ERIC PERINOTTI / NEW YORK
Cleaners From Venus – Corridor of Dreams
“This dreamy English rock tune by eccentric legend Martin Newell has triumphant lyrics and rhythm reminiscent of an 80’s movie soundtrack. Therefore, it makes a nice bookend to this playlist.”
LP Giobbi – All in a Dream
“This is my neighbors’ new favorite song, whether they like it or not. LP Giobbi is changing the game for female producers. Check out the funky album art on her Grateful Dead mixes.”
“If aliens visit and ask us to show them what we got ... I nominate Parcels. Their harmonizing perfection is on full display during their live album from Hansa Studios in Berlin. Click image for full performance.”
Parcels – Bemyself (Live from Berlin)
“I discovered this Brazilian samba artist from a friend on a recent trip to Mexico City. Big shout out to the LATAM design team!”
“Loving this tune because it has such a 70’s sound, yet it's only two years old. Also, saxophone solo? Add to cart.”
Young Gun Silver Fox – Simple Imagination
“I have no idea what she is saying, but this catchy French pop song guarantees to get my wife dancing around the apartment while our dog George looks on with confusion.”
Cristina – La Poupée Qui Fait Non
“I love playing blues guitar. So, naturally, I admire and emulate Gary’s style. His vocals warm your heart, then his crunchy guitar riffs melt your face.”
Gary Clark Jr. – Our Love (Live)
“David Byrne once randomly asked me to hold an elevator door. I panicked and hit the alarm button by accident. Click to see it’s not just humans vibing on this Talking Heads cover.”
Sure Sure – This Must Be The Place (Cover)
“This album’s signature warm tones are a result of the band recording it entirely with vintage equipment and techniques. You can even purchase it on cassette, so dust off that Walkman.”
Alice Phoebe Lou – Child’s Play
“I attended this set on the Honeycomb Stage at Electric Forest, which is, in fact, in the middle of a forest. The environment created a truly epic soundscape! Click to see what I mean.”
Sultan + Shepard – I’ll Be Here (Le Youth Edit)
“I hope you enjoy these grooves hand-picked for our first edition. Hover and click to discover more. Send good vibes in the comments below.”
Rogé – Existe Uma Voz
In May, members of the Global Design team gathered for our annual summit in New York City, united by this year’s theme “Together by Design.” We traveled from around the world to connect and celebrate our shared passion for creativity.
The world-renowned graphic designer shared his perspective on the design industry and how the themes of happiness, optimism, and beauty inform his work. Stefan discussed topics from his latest book and exhibition called Now Is Better, where he takes actual 18th and 19th-century paintings and juxtaposes them with data visualizations to show just how much things have improved since the good old days. Click to watch a video about this project!
Stefan Sagmeister
Adobe’s Chief Strategy Officer returned for part two of last year’s popular Generative AI session. Scott not only shared Adobe’s latest tools and platforms, but he also challenged the team to think about how we imagine, create, and execute products and experiences for real people using AI. Click the image to check out his talk called The 5 Ways AI Will Transform Creativity.
Scott Belsky
At the summit, Lars Williams & Rodrigo Nincao introduced our Design Team to Empirical x Doritos Nacho Cheese spirit, a Doritos collab that took the US by storm last year. Empirical was founded in 2017 and is inspired by the role flavor plays in the ability to create and transport experiences. Click to find out more about this innovative collab (and cocktail recipes)!
Doritos Empirical
Ready for next time?
Several designers were given Fujifilm Quicksnap Flash cameras to capture memories on the fly during Summit week last May. Special thanks to Dylan Vail, Sam Wolfson, Molly Ketterer and Jacob Fine for helping produce and edit this project. Click to take a look!
New Photo Reels!
Design honored the eight winners of the Chairman’s Design Excellence Award and two talented designers who won a Chairman’s Winning with pep+ Award. Ramon Laguarta, Jane Wakely and Mauro Porcini were there to celebrate! Click the image to check out all the winners and their amazing work!
Chairman’s Awards
Many of you took the time to capture some unforgettable moments from the Global Design Summit and share them with us. This small edit of snapshots not only preserves the highlights of that week but also serves as a reminder of the bonds we formed and the synergenic energy that fueled us. Click to check them out!
Photo Gallery
Istanbul is the only city in the world that spans two continents, Europe and Asia. Our design team there shared plenty of reasons to visit this port city. Explore their insider tips featuring culinary delights, must-see places and activities for creatives like us.
Istanbul
OFFICE SPOTLIGHT:
Who is a cultural figure from Turkey we should all know about and why?
Nuri Bilge Ceylan Nuri Bilge Ceylan is a Turkish director, screenwriter and photographer. His film ‘Winter Sleep’ (click image for trailer) won the Palme d’Or at the 67th Cannes Film Festival while six of his films have been selected as Turkey's submission for the Academy Award for Best International Feature Film.
What are some of Istanbul’s best regional foods?
What are some experiences creative people need to see in Istanbul?
Is there a cool project your team would like to share with us?
3 Hagia Sophia Experience the breathtaking beauty and history of this Byzantine masterpiece.
1 Istanbul Modern Explore the vibrant world of contemporary Turkish art and diverse exhibitions.
4 Grand Bazaar Immerse yourself in the rich colors, patterns, and craftsmanship of one of the worlds oldest markets.
2 Galata Tower & Karakoy Take in stunning views and enjoy the trendy cafes and street art in this bustling area.
Pepsi x KangaROOS Shoe Collaboration We partnered with iconic German shoe brand KangaROOS to create a limited edition sneaker and capsule collection. We created an expansive world with custom Germanic streetwear-inspired illustration and zero-gravity art direction.
1 Meze A variety of appetizers like hummus and grape leaves.
2 Simit Sesame-encrusted twisted bread rings.
3 Lokum Chewy candy flavored with rosewater or pistachio.
5 Kebabs Grilled meats, including Adana and Döner kebabs.
4 Baklava Sweet layered filo pastry with nuts and syrup.
CLICK IMAGES FOR RECIPES
GOLD Hermes Creative Awards Websites
GOLD Annual Communicator Awards Visual Appeal Aesthetics
GOLD Annual Communicator Awards Business
The PepsiCo Design + Innovation website has won three Gold awards this year... (so far)!
design.pepsico.com
Did you catch the COLAogne Pepsi released with Bobby Flay? The scent combines the aroma of a cool Pepsi with the sweet and smoky notes of a summer barbecue. Our Design Team designed the limited edition packaging featuring a customized mini grill! Click to read more about it in Food & Wine.
SMOKED
In April, PepsiCo’s partnership with PLC Detroit was featured live on Detroit’s Local 4 News, the top broadcast network in the area. The hosts of the show “Live in the D” detailed our designer’s mentorship to students, the school’s merchandise contest, and encouraged viewers to vote for their favorite designs.
Pensole Lewis College
In April, PepsiCo’s partnership with Pensole Lewis College Detroit was featured live on Detroit’s Local 4 News, the top broadcast network in the area. The hosts of the show Live In the D detailed our designer’s mentorship to students, the school’s merchandise contest, and encouraged viewers to vote for their favorite designs. Click to view the segment!
PLC Detroit
The striking experiential design work done for the Milan Pepsi Diner was featured in Collectible Dry, an Italian lifestyle magazine. Pepsi lovers were taken on an immersive journey designed in electric blue, black, and neon. Click to read the article!
Pepsi Diner
While we’ll miss Rafaela as she starts her new role, we are very excited that Frances Debord will be our new HR Director for Design! In this role, she will be the primary HR support for the Global Design organization, headquartered out of our NYC Creative Center. Frances has been at PepsiCo since 2018, most recently serving as HR Director for the Aberdeen and York Supply Chain sites, leading the people strategy across PFNA Atlantic Supply Chain. Find out more about Frances by clicking her photo.
Meet Frances!
Good Design Is For Everyone
Our 10th Anniversary PepsiCo Design book has won several awards!
GOLD Annual Communicator Awards Cover Design
PLATINUM Hermes Creative Awards Books
WINNER Red Dot Design Awards Publishing
Global Design Awards since 2014
2,180
3
LATAM Pepsi Gira Refrescante Engagement: 2,521 Likes: 1,855
2
CHINA Gatorade Guizhou Engagement: 4,123 Likes: 2,798
1
Top 3 Instagram Posts 7UP Avurudu (India) Engagement: 12,346 Likes: 8,042 Congratulations to the teams with the best performing content on our @pepsico_design Instagram channel for Q1+Q2 2024!
Congratulations to the teams with the best performing content on our @pepsico_design Instagram channel for Q1+Q2 2024!
Top 3 Instagram Posts
HONORABLE MENTION Webby Awards Food & Drink
FINALIST Webby Awards Best Photography & Design
Our PepsiCo Global Design Instagram channel has won 3 awards to date!
@pepsico_design
Good news? Tell us in the comments!
Let’s celebrate some highlights of recent work and news from our global team! Hover and click to see what people are talking about across external media, social and design awards.
SILVER Graphis Design Awards Books
Top 3 Instagram Posts Gatorade Guizhou CHINA Engagement: 4,123 Likes: 2,798 Congratulations to the teams with the best performing content on our @pepsico_design Instagram channel for Q1+Q2 2024!
Top 3 Instagram Posts Pepsi Gira Refrescante LATAM Engagement: 2,521 Likes: 1,855 Congratulations to the teams with the best performing content on our @pepsico_design Instagram channel for Q1+Q2 2024!
Top 3 Instagram Posts 7UP Avurudu INDIA Engagement: 12,346 Likes: 8,042 Congratulations to the teams with the best performing content on our @pepsico_design Instagram channel for Q1+Q2 2024!
Design For Good PepsiCo, a member of Design for Good, recently showcased Project Bu at the Royal College of Art. Presented by Phil Sage, Project Bu is a biodegradable flipbook teaching children aged 5-7 personal hygiene habits. Developed by a cross-functional team including PepsiCo's Zeta Zapata, it aims to reach 120,000 children in Africa by 2026, with future expansion planned. Delivered with The WASH Foundation, this project supports the UN's sustainable development goals.
Summer Interns Meet our summer interns: Briana, Riley, Niles, Bryten, Jhan, and Susan! Welcome Week began June 6th, with New York interns enjoying activities at Purchase Headquarters and Keste Pizzeria, while Plano interns visited Dallas Silk Art. Click the image to learn more!
LATAM Secret Society Our team in Mexico livens things up by gathering as a group called the Secret Society of Board Games. The secret is that members never know who will show up until the day of the event and are not allowed to ask who will be attending, adding an element of surprise. New friendships are forged, and associates connect with others they may not connect with regularly. Winning prizes is an added perk!
Green Teams Cleanup The PepsiCo Green Teams met on Friday, June 14 with the local community-based organization Newtown Creek Alliance aka NCA. NCA provided a tour and insight into the New York City sewer system, while the team collected trash from the rain gardens in Queens, NY. They gathered on NCA’s amazing rooftop nursery which provides ample space for pollinators through the propagation of native plants! Green Teams will be sharing some insights based on their findings soon.
PBNA Camp The PBNA Team’s two-day workshop in Chicago explored ideas around creative energy and balance in our lives and work. The in-person dialogues covered the competitive nature of our industry, the demands of our business, and Design’s role in PBNA’s success. We also invested time in our new capabilities and approaches to design and creation, while having a great time together. With special thanks to our guests, author and speaker Kevin Carroll and the Adobe AI/Firefly Creative Jam team for their contributions.
We are a group of imaginative, curious and passionate individuals coming together to strengthen community and make an impact. Hover and click to see some of the things we’ve been up to!
Interested in joining the Culture Collective? Contact us!
Pride Aperitivo NYC Aperitivo celebrated PRIDE Month in June, empowering our LGBTQ+ community. We showed up, and Ruby Fox (@djrubyfox), Drag Queen extraordinaire, showed out. You may recall her first PepsiCo performance at Purchase last year. Associates supported by donating to the Trevor Project, the leading suicide prevention and crisis intervention nonprofit for LGBTQ+ youth, offering 24/7 support year-round.
Explore this page by clicking the images for hot tools, resources and artists that will help you get inspired and stay on top of your game.
Tell us what inspires you in the comments!
Salman Toor
You might have been lucky enough to discover Salman Toor’s first museum solo exhibition, How Will I Know, at the Whitney Museum of Art. Salman is a Pakistani painter whose work focuses on the experiences of young South Asian men in public and private spaces and the influence of technology on daily life. He lives and works in NYC and is one of our favorite artists right now.
Kate Dehler
If you are a fan of Peter Max and Milton Glaser, you will love the work of Kate Dehler. Based in Austin, this artist produces nostalgic, minimalist art inspired by the design and illustrations of the 1970s. She has recently worked with musicians Khruangbin and MonoNeon, and is a frequent contributor to The New York Times.
When it comes to ranking legendary designers, Saul Bass is usually at the top of everyone’s list. This 10-minute documentary showcases his remarkable work, including the ground-breaking title sequences for Hitchcock’s films, which revolutionized the art of movie titles. It also includes interviews with directors such as Martin Scorsese and Guillermo del Toro, shedding light on why Bass is still regarded as the greatest artist in this field. Click to watch!
Saul Bass
Free Fonts That Don’t Suck
Finding professionally designed typefaces that are free can be challenging. If your budget is lean and you want fresh alternatives to Adobe and Google, check out some of the great fonts at Use & Modify, Free Faces, and Collletttivo. Click to explore Shape agency’s 2024 hand-picked list of the 50 best free fonts for designers right now!
Type Tricks Series
Typography professor Sofie Beier delivers essential insights for designers with tips for creating professional typography in both print and digital media. She covers letter spacing, paragraph breaks, text adjustment, leading, emphasis, and hierarchy to grid systems. Her guidance also emphasizes the crucial considerations when designing for diverse audiences, including people with low vision, the elderly, children, and those with dyslexia.
Fable
Fable is a fantastic web-based motion design tool with a focus on simple workflows, giving you the ability to create a wide range of animations and graphics. It also has export options in any format you need, including Lottie files. It's particularly well-suited for creating animated illustrations, UI/UX design, and social assets, combining the best of designing in Figma with powerful animation tools like After Effects.
Temi Coker is a Nigerian-born artist who blends vibrant colors with cultural motifs, creating dynamic compositions that celebrate diversity and identity. Through photography, digital illustration, and graphic design elements, he combines traditional African motifs with modern digital techniques. “Creating Art is more than just a hobby to me; it’s my passion, and every day, I get the opportunity to show everyone the power of creativity and how it can change the world.”
Temi Coker
CONTRIBUTED BY TOM O'QUINN
Faith Cohen Content Management Writing
