Say hello to Rockstar Energy’s first foray into the world of high fashion streetwear. This extremely limited edition line of apparel was created to celebrate the people who embody the Rockstar brand.
Whether your day starts at 5 AM or 5 PM, Rockstar Energy has been a secret weapon for dreamers to achieve their goals. Now, with the introduction of this exclusive line, the brand is not only providing the fuel for your endeavors but also the style to match. This campaign showcases models inspired by real Rockstar talent, capturing their essence through a 24-hour lens and emphasizing the brand's mission to empower individuals to be their best selves, anytime, anywhere.
Race the clock with our first capsule collection inspired by drift RACING AND MOTOCROSS UNIFORMS
To bring this vision to life, the Rockstar Energy Design Team partnered with seasoned streetwear designer Courtney Walker, the creative force behind Gusto Creative. With an impressive track record of over 20 years and collaborations with industry giants such as Nike SB, Adidas Originals, and Timberland, Walker brings a wealth of experience to the table. His partnership with Rockstar Energy is not just a collaboration; it's a fusion of energy drink culture and high-end street fashion, a synergy that promises to redefine the boundaries of both worlds.
According to Walker, "Using the Rockstar Energy star as my primary tool, I wanted to explore different patterns and cut & sew lines on traditional sportswear silhouettes. Allowing the star to be my guide to navigate the creative process, the discovery of Rockstar Energy’s story in fashion will land the brand in new spaces."
This bold move into streetwear is not just a fashion statement; it's a reflection of Rockstar Energy's commitment to constantly evolving and investing in its community and consumers. As the brand gears up for its 2024 rebrand, this collection serves as a homage to where we’ve been and where we’re going.
“As we shine new light in an already well-lit space, our hope at Gusto is that the brand’s community takes reveled delight as we probe and seek new ways to tell the story of Rockstar Energy Drink." said Walker.
With Rockstar Energy's premium apparel, every hour is your finest hour. It's not just about the energy; it's about making a statement, embracing your goals, and doing it all in style.
The limited-edition capsule collection, a total of 12 bespoke, cut-and-sew pieces, is effortlessly cool with refined details inspired by the iconic star logo.
EVA RODRIGUEZ Senior Designer (Rockstar Energy)
ADAM WELLS Senior Design Manager (Rockstar Energy)
SEAN HULS Senior Design Director (Rockstar Energy)
YUMNA BAHGAT Head of Digital Platforms (Rockstar Energy)
SPENCER TRIERWEILER SVP, GCD (The Motive Group)
DREW WALLACE Sr. Creative Director (The Motive Group)
MICHELLE CRIPPEN Associate Creative Director (The Motive Group)
NYJAH GOBERT Art Director (The Motive Group)
HILLARY MILLER SVP, GAD (The Motive Group)
MELISSA DANIELS Associate Account Director (The Motive Group)
LIDIYA G MICHAEL Account Executive (The Motive Group)
ARAGORN FENTON Head of Production (The Motive Group)
KATIE CLARK MMS Producer (The Motive Group)
TYLER TWINS Photographers
MYAZU SATO Producer
VICTORIA FIGUEROA Producer
LIZZIE LANG Set Designer
MARISSA BAKLAYAN Stylist
SABRINA ROWE Hair Stylist
ANGELA DAVIS DEACON Makeup Artist
COURTNEY WALKER Fashion Designer (Gusto Creative)
