HQ and subsidiaries operated on different processes and methods
Keeping track of all communication was a challenge due to long sales cycles
Providing consolidated customer service without a CRM was difficult
Outcomes
Keeping track of all communication was a challenge due to long sales cycles
Data was not harmonized and gaining access to required data was complicated
Time and energy was wasted in managing and updating contacts and follow-up actions
Data was not harmonized and gaining access to required data was complicated
Time and energy was wasted in managing and updating contacts and follow-up actions
Providing consolidated customer service without a CRM was difficult