CRM platform for internal & external Sales, Services & Marketing became essential
No common database meant lack of holistic view on customer data
Reporting could only be done manually
Outcomes
No common database meant lack of holistic view on customer data
Urgent need for marketing automation tool with double opt-in for customer interaction
Teams lacked a process-oriented approach to available tools like MS Dynamics
Urgent need for marketing automation tool with double opt-in for customer interaction
Teams lacked a process-oriented approach to available tools like MS Dynamics
Reporting could only be done manually