Message from the CMO

Our messaging and proven brand around The Persistent Way clearly resonates with our clients, employees, prospects, influencers, analyst firms and third-party organizations. Along with multiple analyst recognitions last year from firms such as Gartner and ISG, Brand Finance rated us as the fastest-growing brand in India, allowing us to secure new customer wins and attract top talent.

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Persistent’s brand, reputation and recognition in the market have never been stronger, with our world-class client roster, a premier partner ecosystem, and a workforce committed to excellence. We will continue to build on this momentum through creative and impactful marketing efforts that demonstrate why clients view Persistent as the best company to drive transformation, innovation and growth within their organizations.

We’ve earned coverage in premier media outlets such as Forbes and expanded our relationship with Harvard Business Review. In marketing operations, Momentum ITSMA cited us for ABM program excellence and for building the most holistic marketing tech ecosystem, demonstrating that we’re executing at levels far above our competitors. As we look to our next growth phase, our marketing strategy will be built around several guiding principles: increasing brand awareness with targeted investments in regions and vertical industries; improving customer satisfaction and celebrating customer advocacy; driving lead generation in collaboration with our sales operation; and driving revenue growth by increasing share-of-wallet at existing clients and new client acquisitions.

As Persistent’s Chief Marketing Officer and the newest member of the leadership team, I am honored to be leading our outstanding Marketing organization and collaborating with colleagues worldwide to drive our company beyond $1 billion in revenue to new levels of growth.

We celebrate client and partner success in our marketing efforts through clear, consistent and distinct messages focused on our Digital Engineering leadership, enhanced by our rock-solid positioning as a trusted provider that challenges the status quo. We evangelize our commitment to our people with Persistent University and learning and development programs, and to our communities with our expansive ESG program. We also showcase internal initiatives to build Persistent’s unique culture and create an environment where our employees feel empowered to excel every day.

Gurvinder Sahni Chief Marketing Officer

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33rd Annual Report, 2023

This strategy will manifest itself most clearly in how we message around Persistent’s leadership and innovation in top-of-mind technologies, particularly Generative AI, a technology that is impacting every corner of all industries. Our clients are eager to utilize Generative AI for competitive advantage and growth and are turning to our trusted expertise for guidance and practical solutions. We will be driving Thought Leadership, fresh marketing content and dedicated campaigns that highlight our growing Generative AI prowess and

co-innovation with our hyperscaler partners, demonstrating our readiness to navigate clients through this new technology frontier.

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33rd Annual Report, 2023

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FY23 Performance Highlights

Digital Engineering Leadership

Environmental, Social and Governance

Persistent Foundation

Persistent University

Awards and Analyst Recognitions

Engineering Client Success

Our Partner Ecosystem

Innovation

The Persistent Way Forward