Software Drives the Shift to Digital Business Models
Digital adoption has accelerated dramatically, leading to a world in which software is everywhere—not just in products and services, but at the core of virtually every experience. It’s why this era of digital acceleration has become synonymous with excellence in software innovation.
Today, to be a leader in your industry, function or field, it’s essential to invest in comprehensive engineering expertise that combines traditional software and product know-how with broader business and emerging-technology acumen. Put another way, it’s essential to invest in holistic Digital Engineering expertise and critical innovation capabilities, like design thinking, that help integrate this expertise into every aspect of your business.
In this video, featured speaker Ted Schadler, Vice President and Principal Analyst from Forrester Research, identifies how a ‘future-fit technology strategy’ with Digital Engineering at its core enables companies to rapidly reconfigure their business structures and capabilities to meet future customer and employee needs. Ted explains why enterprises need to foster Digital Engineering to accelerate digital transformation and become future fit.
Ted Schadler, Vice President and Principal Analyst at Forrester, has 33 years of experience in the technology industry, analyzing the effects of disruptive technologies on experiences, business strategy, and architecture. His research agenda focuses on digital transformation, experience-led transformation, commerce and digital experience service providers, as well as the future of services.
About Ted
Why was it so important to create the Solo product?
During the pandemic, Mindbody recognized the challenge many in the wellness community faced with the closure of businesses. The market shifted to solo entrepreneurs operating outside traditional wellness infrastructure. Mindbody sought to quickly build a product that could meet the unique needs of solo operators.
Digitally advanced firms partner omnivorously with agencies, consultancies, and product engineering companies to help enterprises orchestrate and realize the value of their internal and external ecosystems. These partners are called co-innovation partners.
Ted Schadler, Vice President and Principal Analyst at Forrester
Firms that are future fit are making the shift to digital business models. They practice co-innovation agility; build digital products and services; and partner to orchestrate the value of the ecosystem.
Ted Schadler, Vice President and Principal Analyst at Forrester
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How did Mindbody build the Solo product to meet the market need?
How did Mindbody build the Solo product to meet the market need?
01
03
How did Mindbody build the Solo product to meet the market need?
02
How did Mindbody build the Solo product to meet the market need?
02
How did Mindbody build the Solo product to meet the market need?
Watch video
01
Why was it so important to create the
Solo product?
Watch video
03
What skills were needed to drive this vision?
Watch video
How did Mindbody build the Solo product to meet the market need?
Mindbody lacked an internal team that could quickly build the new software platform that the market demanded. Persistent provided talent with the right skills and experience that could bring the product to beta quickly.
What skills were needed to drive this vision?
As a globally distributed team with product concept and designs, Mindbody needed architectural and engineering skills to build the beta product and move to general availability. Persistent filled critical skill gaps including building new microservices-based components and integrating with next-generation technology partners.
01
Why was it so important to create the
Solo product?
Watch video
02
How did Mindbody build the Solo product to meet the market need?
Watch video
03
What skills were needed to drive this vision?
Watch video
Watch full interview
How did Mindbody build the Solo product to meet the market need?
01
How did Mindbody build the Solo product to meet the market need?
03
How did Mindbody build the Solo product to meet the market need?
02
How did Mindbody build the Solo product to meet the market need?
01
Why was it so important to create the Solo product?
Watch video
02
The shift to digital business models
Watch video
03
What skills were needed to drive this vision?
Watch video
What skills were needed to drive this vision?
As a globally distributed team with product concept and designs, Mindbody needed architectural and engineering skills to build the beta product and move to general availability. Persistent filled critical skill gaps including building new microservices-based components and integrating with next-generation technology partners.
How did Mindbody build the Solo product to meet the market need?
Mindbody lacked an internal team that could quickly build the new software platform that the market demanded. Persistent provided talent with the right skills and experience that could bring the product to beta quickly.
Why was it so important to create the Solo product?
During the pandemic, Mindbody recognized the challenge many in the wellness community faced with the closure of businesses. The market shifted to solo entrepreneurs operating outside traditional wellness infrastructure. Mindbody sought to quickly build a product that could meet the unique needs of solo operators.
Watch full interview
01
Why was it so important to create the
Solo product?
Watch video
02
How did Mindbody build the Solo product to meet the market need?
Watch video
03
What skills were needed to drive this vision?
Watch video
Watch full interview
Watch the full interview
Watch the full interview
Watch the full interview
There’s no aspect of business today that isn’t being transformed by software. Newer, digitally-native businesses have harnessed the potential of software and digital to redefine business and create experiences that could never exist or even be imagined in a purely physical context. CEOs have realized this need to be digitally advanced and are taking strides to bring about a shift in the traditional approach to running their businesses.
How do old-world giants in the automotive industry, like Bosch, as well as a newer digitally-native and agile companies, like Spotify, adopt new business models powered by software and digital engineering to create smarter products and deliver better customer experiences? Ted deconstructs this juxtaposition and shares three important characteristics that high growth future-fit firms need to adopt to driving digital growth.
As a globally distributed team with product concept and designs, Mindbody needed architectural and engineering skills to build the beta product and move to general availability. Persistent filled critical skill gaps including building new microservices-based components and integrating with next-generation technology partners.
Watch the full interview
Mindbody speeds platform development; brings a critical product for wellness entrepreneurs quickly to market
We are excited to share Ted’s perspective about how software-powered Digital Engineering is fundamental to enterprise growth in this era of digital transformation. Ted shares how enterprise leaders are adopting future fit technologies by putting software at the core of product value and experience delivery. He shares a roadmap all organizations can follow as they embrace Digital Engineering and co-innovation concepts to create powerful product experiences.
We are excited to share Ted’s perspective about how software-powered digital engineering is fundamental to enterprise growth in this era of digital transformation. Ted shares how enterprise leaders are adopting future fit technologies by putting software at the core of product value and experience delivery. He shares a roadmap all organizations can follow as they embrace digital engineering and co-innovation concepts to create powerful product experiences.
Why was it so important to create the Solo product?
We are excited to explore this unique platform development case study through a series of interview segments with Regina Wallace-Jones, the former Vice President of Product & Engineering at Mindbody. In this series, Regina shares her view about the market need for the Solo product and how Mindbody and Persistent partnered to speed development using microservices and technologies like low-code.
How did Mindbody build the Solo product to meet the market need?
01
How did Mindbody build the Solo product to meet the market need?
03
How did Mindbody build the Solo product to meet the market need?
02
How did Mindbody build the Solo product to meet the market need?
01
Why was it so important to create the
Solo product?
Watch video
02
How did Mindbody build the Solo product to meet the market need?
Watch video
03
What skills were needed to drive this vision?
Watch video
What skills were needed to drive this vision?
As a globally distributed team with product concept and designs, Mindbody needed architectural and engineering skills to build the beta product and move to general availability. Persistent filled critical skill gaps including building new microservices-based components and integrating with next-generation technology partners.
Watch the full interview
How did Mindbody build the Solo product to meet the market need?
Mindbody lacked an internal team that could quickly build the new software platform that the market demanded. Persistent provided talent with the right skills and experience that could bring the product to beta quickly.
Watch the full interview
Why was it so important to create the Solo product?
During the pandemic, Mindbody recognized the challenge many in the wellness community faced with the closure of businesses. The market shifted to solo entrepreneurs operating outside traditional wellness infrastructure. Mindbody sought to quickly build a product that could meet the unique needs of solo operators.
Watch the full interview
01
Why was it so important to create the Solo product?
02
How did Mindbody build the Solo product to meet the market need?
03
What skills were needed to drive this vision?
01
We now live in a software-driven world
02
The shift to digital business models
03
The shift to Digital Engineering
What skills were needed to drive this vision?
How has Digital Engineering transformed the way companies work and think? Digital Product Engineering has paved the way for future fit companies to build digital products, services, and experiences with creativity at the core. It helps companies develop creative, research-driven solutions with an innovative go-to-market approach to satisfy demanding customers and shifting business goals.
Ted goes into detail about the top five characteristics that future fit teams are likely to practice.
Watch the full interview
03
The shift to Digital Engineering
How did Mindbody build the Solo product to meet the market need?
How do old-world giants in the automotive industry, like Bosch, as well as a newer digitally-native and agile companies, like Spotify, adopt new business models powered by software and digital engineering to create smarter products and deliver better customer experiences? Ted deconstructs this juxtaposition and shares three important characteristics that high growth future-fit firms need to adopt to driving digital growth.
Watch the full interview
02
The shift to digital business models
Why was it so important to create the Solo product?
There’s no aspect of business today that isn’t being transformed by software. Newer, digitally-native businesses have harnessed the potential of software and digital to redefine business and create experiences that could never exist or even be imagined in a purely physical context. CEOs have realized this need to be digitally advanced and are taking strides to bring about a shift in the traditional approach to running their businesses.
Watch the full interview
01
We now live in a software-driven world
1. Be Adaptive: Quickly configure and reconfigure business models and offerings based on market conditions and market opportunities
2. Be Creative: Elevate the ability to solve problems and energize brands through better experiences
3. Be Resilient: Deliver on product and brand promise, no matter the crisis
04
The shift to innovation through ecosystems
What skills were needed to drive this vision?
How do companies drive innovation through ecosystems? It is of paramount importance to establish strategic co-innovation partnerships that bring ideas and roadmaps to improve and implement efficiency. According to Ted, future fit organizations partner omnivorously to leverage innovation pipelines from thousands of technology and service providers. The goal is to get out of the “not invented here” mindset and think about how the value and investments made by partners can be orchestrated and ultimately integrated into products.
In this section, Ted offers a perspective about best practices companies can use to start developing these co-innovation partnerships and how to measure success.
Watch the full interview
03
The shift to digital engineering
04
The shift to innovation through ecosystems
1. Be Adaptive: Quickly configure and reconfigure business models and offerings based on market conditions and market opportunities
2. Be Creative: Elevate the ability to solve problems and energize brands through better experiences
3. Be Resilient: Deliver on product and brand promise, no matter the crisis
04
The shift to innovation through ecosystems
How do companies drive innovation through ecosystems? It is of paramount importance to establish strategic co-innovation partnerships that bring ideas and roadmaps to improve and implement efficiency. According to Ted, future fit organizations partner omnivorously to leverage innovation pipelines from thousands of technology and service providers. The goal is to get out of the “not invented here” mindset and think about how the value and investments made by partners can be orchestrated and ultimately integrated into products.
In this section, Ted offers a perspective about best practices companies can use to start developing these co-innovation partnerships and how to measure success.
Watch video
Webinar: Software Drives the Shift to Digital Business Models
Webinar: Software Drives the Shift to Digital Business Models
Featuring
Ted Schadler from Forrester Research shares how a ‘future-fit technology strategy' enables new business structures and capabilities to meet future customer and employee needs.
Ted Schadler from Forrester Research shares how a ‘future-fit technology strategy’ enables new business structures and capabilities to meet future customer and employee needs.