Mining 3 sources of untapped value in your legacy products

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Persistent’s 5-pronged approach to accelerating your modernization journey

Using Fitness-Function Driven Development to optimize product modernization efforts

6 minute read

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Re-imagine software products

Leverage our expertise in next-gen MACH software architectures to modernize your software products quickly.

Learn More

Rejuvenate mature products

Focus on improving revenue, efficiency and customer delight with our intelligent sustenance engineering framework.

Learn More

Re-group with our experts

Schedule a discussion with our modernization and sustenance experts who can help you chart a path forward.

Next steps

Re-imagine software products

Leverage our expertise in next-gen MACH software architectures to modernize your software products quickly.

Learn More

Rejuvenate mature products

Focus on improving revenue, efficiency and customer delight with our intelligent sustenance engineering framework.

Learn More

Re-group with our experts

Schedule a discussion with our modernization and sustenance experts who can help you chart a path forward.

In this series we have focused primarily on the benefits of product modernization, and shared some practical approaches to accelerate your own product modernization journey and maximize its success. But what about your existing legacy products? After all, developing and deploying a full-featured modernized version of those legacy products will take some time, no matter how fast you are able to proceed. Simply abandoning them means opening your business up to lost customers, lost loyalty, and lost market share. Here are ways to identify and extract the hidden value of those legacy products working in parallel with your modernization efforts.

Here are six more opportunities to extend the value of your legacy products without impacting your product modernization efforts or increasing your support costs.

The general rule of thumb in business is it takes 7-10X the investment to create a new customer as it takes to keep an existing one. And in today’s market, customers have greater influence over the opinions of prospects and customers than ever before. Why risk this valuable source of revenue, market share and influence? Instead, consider getting these customers involved with your modernization efforts to ensure their input is integrated into every decision. At the same time, continue to extend the value of your legacy products and prepare them to migrate to you modernized products as they’re brought to market.

Augment legacy products with modern features and functions –

Extending the life of legacy products isn’t an all-or-nothing approach. As your modernization efforts are underway, you can continue to provide customer value with the addition of features and capabilities like chatbot-driven customer support and the infusion of AI/ML throughout the product. Leveraging technologies like these doesn’t have a significant impact on the legacy codebase or product support expenses, but they can deliver critical improvements in user experience, customer value, and market competitiveness.

A portfolio of legacy products comes with an enviable set of loyal customers –

While you’re infusing AL/ML into your products to extend their value, why not apply those same tools on the products themselves? Current AI/ML solutions can be applied to unearth new insights about legacy products, identifying code hotspots and areas of churn and complexity that are generating the majority of your support costs without adding commensurate value. These business insight tools can improve overall product robustness while cutting sustenance team efforts in half—or more.

Apply AI/ML to improve product performance –

Here are six more opportunities to extend the value of your legacy products without impacting your product modernization efforts or increasing your support costs.

Apply AI/ML to improve product performance –