WHAT
WE DO
We invest in building relationships across a variety of stakeholders and audiences in three broad areas:
Memorable
Experiences
Audience
Engagement
Driving
Actions
Compelling
Content
Harnessing the power of storytelling
to spark conversations
Driving consideration of solutions from Prudential that address their financial challenges
Experiences in virtual and physical spaces that leave lasting and favorable impressions of Prudential’s value proposition
• Stewardship and execution of Corporate Brand campaigns
• Advertising and marketing campaign execution across audiences
• Digital Marketing, Social, Experiential
• Editorial
• Content Strategy & Marketing
• Creative resource planning
• Sponsorship and Events – both physical and virtual execution
• Full service video and digital production
A high-performing team with
world-class talent.
We carry the responsibility of making
Prudential the most culturally relevant
Financial Services brand in the world.
We aim to create a competitive
advantage
for the company.
Our ambition is to be the most envied
financial services brand.
WHO
WE ARE
BRAD YOUNG
Content & Business Creative
We conceive and craft the storylines and campaigns that move our audiences into a deeper relationship with Prudential.
Our team of creative directors, art directors, writers and editors work to understand the strategic direction and business outcomes of our partners and translate those objectives into a deep well of high-quality, multi-channel creative assets.
Sharon Stenger
Content Strategy & Resource Planning
We build purposeful narratives that support business outcomes.
We create content strategy, make content recommendations, and content marketing plans to nurture & convert audiences.
We aim to deliver the “right content, right person, right time, in the right way”.
As resource planners, we match best talent to the need. We link with partners on prioritization, capacity, and process to enable the Creative Team to engage audiences and drive outcomes.
Andrew Dalsass
Creative Director
If you’re looking for a big idea, you’ve come to the right place. We solve problems, drive sales, create stories, and even make a TV spot or two for the Brand.
We also make an impact through organic and paid posts every month. For this group, it’s about emotionally connecting with our customer.
You’ll see it in our DTC work, B2B efforts and our campaign for recruiting talent for the company. And we’ve been known to roll up our sleeves for ISG initiatives and Sponsorship work
David Liemer
Creative Director
We are the bridge between the customer and the products, purpose, strategies and solutions of Prudential, PGIM and Assurance.
We are the insight, understanding and motivation to click, call, read or watch.
We shape images and words into attention and persuasion.
And we are damn good at doing it in every way that touches our target.
Asia Giles
Creative Director
We dig into creative briefs by rethinking common approaches and come up with new ways to deliver highly interactive and effective marketing experiences.
We create podcasts, sponsored events and experiences to improve the way our audiences interact with our services.
We collaborate across the organization to design digital platforms and personalized tools that offer solutions directly to the customers. We create tailored email nurture streams and merchandising to support their journey in achieving their financial wellness goals.
Rachel Manning
Executive Producer
As storytellers and problem solvers, the editors and producers of our in-house video team manage and support creative ideas from conception through final delivery.
Our team produces animation, interviews and scripted live-action videos which help consumers and businesses better understand our products and services.
We strive to execute influential and effective videos across all businesses while keeping each project in line with strategies
to bring campaigns and content to life.
Bridget Esposito
Creative Director
We partner with marketing strategy across the U.S. Businesses to create business communications that drive awareness,
build business, and deliver better outcomes in the form of awareness, engagement, and revenue.
Our designs bring business and marketing strategy to life for our B2B2C audiences through digital narratives, experiences, events, presentations, pitches, campaigns, and pure adrenaline.
We pride ourselves on delivering designs that are “rock solid” and cutting edge, always looking for ways to make complicated products and services and often complex content easy to understand and enticing to engage with.
John Renz
Creative Director
We create business communications that drive awareness and deliver positive business outcomes in the form of awareness, engagement, and revenue.
As copywriters and proofreaders, we partner with marketing strategy across the U.S. Businesses to create the multi-channel messaging that inspires our B2B2C audiences to take action to consider and partner with and buy from Prudential.
Meanwhile, our social media practice helps position our executives as thought leaders in arenas that range from industry associations to Capital Hill.
Joe Volpicelli
Head of Creative
The Creative Department is made up of makers, explorers, doers and storytellers. We work across all mediums to effectively communicate our brand’s message. We use strategic insights to light our way forward in answering the brief. We create experiences that entertain, educate, and engage people so they are drawn closer to the Prudential brand.
Masterpiece of Love, 2018 LIMRA Creative Connections, Gold Award
ILI and Annuities Conversations, 2018 and 2019 FCS Portfolio Awards, one gold,
three slivers, one bronze
WSG Creative, 2020 Apex Awards, campaigns, programs & plans; electronic media; one-of-a-kind publications
Five Cannes Lions, including the 2013 Titanium and Integrated Lion for work that
“Causes the industry to stop in its tracks and reconsider the way forward.”
for Prudential Challenge Lab site.
Prudential Stickers TV named one of 10 best insurance commercials of all time
(#6, LifeHealthPro, 2016)
Multiple LIMRA Social Media Silver Bowls and Midas Gold Awards
for World’s Best Financial Advertising
WHAT
We believe
Good ideas become great with brilliant execution.
We value and recognize each other.
We amplify talents across the team.
We care about having a positive impacton others, real people, real life, sharing challenges, cutting each other some slack, and having fun.
We listen generously and learn voraciously.
We swing for the fences, aim for the best and are constantly tweaking & improving.
We assess business impact for every investment we make.
We show-up firing on all cylinders, digging deep for answers and always curious.
We aren’t afraid to try new things.
Back to top
CLICK AUDIENCE
ENGAGEMENT TO LEARN MORE
WHAT
WE DO
We invest in building relationships across a variety of stakeholders and audiences in three broad areas:
Memorable
Experiences
Audience
Engagement
Driving
Actions
Compelling
Content
Harnessing the power of storytelling
to spark conversations
Driving consideration of solutions from Prudential that address their financial challenges
Experiences in virtual and physical spaces that leave lasting and favorable impressions of Prudential’s value proposition
• Stewardship and execution of Corporate Brand campaigns
• Advertising and marketing campaign execution across audiences
• Digital Marketing, Social, Experiential
• Editorial
• Content Strategy & Marketing
• Creative resource planning
• Sponsorship and Events – both physical and virtual execution
• Full service video and digital production
We carry the responsibility of making
Prudential the most culturally relevant
Financial Services brand in the world.
We aim to create a competitive advantage
for the company, while helping create
financial literacy for all.
WHO
WE ARE
BRAD YOUNG
Content & Business Creative
We conceive and craft the storylines and campaigns that move our audiences into a deeper relationship with Prudential.
Our team of creative directors, art directors, writers and editors work to understand the strategic direction and business outcomes of our partners and translate those objectives into a deep well of high-quality, multi-channel creative assets.
Sharon Stenger
Content Strategy & Resource Planning
We build purposeful narratives that support business outcomes.
We create content strategy, make content recommendations, and content marketing plans to nurture & convert audiences.
We aim to deliver the “right content, right person, right time, in the right way”.
As resource planners, we match best talent to the need. We link with partners on prioritization, capacity, and process to enable the Creative Team to engage audiences and drive outcomes.
Andrew Dalsass
Creative Director
If you’re looking for a big idea, you’ve come to the right place. We solve problems, drive sales, create stories, and even make a TV spot or two for the Brand.
We also make an impact through organic and paid posts every month. For this group, it’s about emotionally connecting with our customer.
You’ll see it in our DTC work, B2B efforts and our campaign for recruiting talent for the company. And we’ve been known to roll up our sleeves for ISG initiatives and Sponsorship work
David Liemer
Creative Director
We are the bridge between the customer and the products, purpose, strategies and solutions of Prudential, PGIM and Assurance.
We are the insight, understanding and motivation to click, call, read or watch.
We shape images and words into attention and persuasion.
And we are damn good at doing it in every way that touches our target.
Asia Giles
Creative Director
We dig into creative briefs by rethinking common approaches and come up with new ways to deliver highly interactive and effective marketing experiences.
We create podcasts, sponsored events and experiences to improve the way our audiences interact with our services.
We collaborate across the organization to design digital platforms and personalized tools that offer solutions directly to the customers. We create tailored email nurture streams and merchandising to support their journey in achieving their financial wellness goals.
Rachel Manning
Executive Producer
As storytellers and problem solvers, the editors and producers of our in-house video team manage and support creative ideas from conception through final delivery.
Our team produces animation, interviews and scripted live-action videos which help consumers and businesses better understand our products and services.
We strive to execute influential and effective videos across all businesses while keeping each project in line with strategies
to bring campaigns and content to life.
Bridget Esposito
Creative Director
We partner with marketing strategy across the U.S. Businesses to create business communications that drive awareness,
build business, and deliver better outcomes in the form of awareness, engagement, and revenue.
Our designs bring business and marketing strategy to life for our B2B2C audiences through digital narratives, experiences, events, presentations, pitches, campaigns, and pure adrenaline.
We pride ourselves on delivering designs that are “rock solid” and cutting edge, always looking for ways to make complicated products and services and often complex content easy to understand and enticing to engage with.
John Renz
Creative Director
We create business communications that drive awareness and deliver positive business outcomes in the form of awareness, engagement, and revenue.
As copywriters and proofreaders, we partner with marketing strategy across the U.S. Businesses to create the multi-channel messaging that inspires our B2B2C audiences to take action to consider and partner with and buy from Prudential.
Meanwhile, our social media practice helps position our executives as thought leaders in arenas that range from industry associations to Capital Hill.
Joe Volpicelli
Head of Creative
The Creative Department is made up of makers, explorers, doers and storytellers. We work across all mediums to effectively communicate our brand’s message. We use strategic insights to light our way forward in answering the brief. We create experiences that entertain, educate, and engage people so they are drawn closer to the Prudential brand.
Masterpiece of Love, 2018 LIMRA Creative Connections, Gold Award
ILI and Annuities Conversations, 2018 and 2019 FCS Portfolio Awards, one gold,
three slivers, one bronze
WSG Creative, 2020 Apex Awards, campaigns, programs & plans; electronic media; one-of-a-kind publications
Five Cannes Lions, including the 2013 Titanium and Integrated Lion for work that
“Causes the industry to stop in its tracks and reconsider the way forward.”
for Prudential Challenge Lab site.
Prudential Stickers TV named one of 10 best insurance commercials of all time
(#6, LifeHealthPro, 2016)
Multiple LIMRA Social Media Silver Bowls and Midas Gold Awards
for World’s Best Financial Advertising
WHAT
We believe
Good ideas become great with brilliant execution.
We value and recognize each other.
We amplify talents across the team.
We care about having a positive impacton others, real people, real life, sharing challenges, cutting each other some slack, and having fun.
We listen generously and learn voraciously.
We swing for the fences, aim for the best and are constantly tweaking & improving.
We assess business impact for every investment we make.
We show-up firing on all cylinders, digging deep for answers and always curious.
We aren’t afraid to try new things.
Back to top
CLICK AUDIENCE
ENGAGEMENT TO LEARN MORE
BRAD YOUNG
Content & Business Creative
We conceive and craft the storylines and campaigns that move our audiences into a deeper relationship with Prudential.
Our team of creative directors, art directors, writers and editors work to understand the strategic direction and business outcomes of our partners and translate those objectives into a deep well of high-quality, multi-channel creative assets.
Sharon Stenger
Content Strategy & Resource Planning
We build purposeful narratives that support business outcomes.
We create content strategy, make content recommendations, and content marketing plans to nurture & convert audiences.
We aim to deliver the “right content, right person, right time, in the right way”.
As resource planners, we match best talent to the need. We link with partners on prioritization, capacity, and process to enable the Creative Team to engage audiences and drive outcomes.
Andrew Dalsass
Creative Director
If you’re looking for a big idea, you’ve come to the right place. We solve problems, drive sales, create stories, and even make a TV spot or two for the Brand.
We also make an impact through organic and paid posts every month. For this group, it’s about emotionally connecting with our customer.
You’ll see it in our DTC work, B2B efforts and our campaign for recruiting talent for the company. And we’ve been known to roll up our sleeves for ISG initiatives and Sponsorship work
David Liemer
Creative Director
We are the bridge between the customer and the products, purpose, strategies and solutions of Prudential, PGIM and Assurance.
We are the insight, understanding and motivation to click, call, read or watch.
We shape images and words into attention and persuasion.
And we are damn good at doing it in every way that touches our target.
Asia Giles
Creative Director
We dig into creative briefs by rethinking common approaches and come up with new ways to deliver highly interactive and effective marketing experiences.
We create podcasts, sponsored events and experiences to improve the way our audiences interact with our services.
We collaborate across the organization to design digital platforms and personalized tools that offer solutions directly to the customers. We create tailored email nurture streams and merchandising to support their journey in achieving their financial wellness goals.
Rachel Manning
Executive Producer
As storytellers and problem solvers, the editors and producers of our in-house video team manage and support creative ideas from conception through final delivery.
Our team produces animation, interviews and scripted live-action videos which help consumers and businesses better understand our products and services.
We strive to execute influential and effective videos across all businesses while keeping each project in line with strategies
to bring campaigns and content to life.
Bridget Esposito
Creative Director
We partner with marketing strategy across the U.S. Businesses to create business communications that drive awareness,
build business, and deliver better outcomes in the form of awareness, engagement, and revenue.
Our designs bring business and marketing strategy to life for our B2B2C audiences through digital narratives, experiences, events, presentations, pitches, campaigns, and pure adrenaline.
We pride ourselves on delivering designs that are “rock solid” and cutting edge, always looking for ways to make complicated products and services and often complex content easy to understand and enticing to engage with.
John Renz
Creative Director
We create business communications that drive awareness and deliver positive business outcomes in the form of awareness, engagement, and revenue.
As copywriters and proofreaders, we partner with marketing strategy across the U.S. Businesses to create the multi-channel messaging that inspires our B2B2C audiences to take action to consider and partner with and buy from Prudential.
Meanwhile, our social media practice helps position our executives as thought leaders in arenas that range from industry associations to Capital Hill.
Joe Volpicelli
Head of Creative
The Creative Department is made up of makers, explorers, doers and storytellers. We work across all mediums to effectively communicate our brand’s message. We use strategic insights to light our way forward in answering the brief. We create experiences that entertain, educate, and engage people so they are drawn closer to the Prudential brand.
Masterpiece of Love, 2018 LIMRA Creative Connections, Gold Award
ILI and Annuities Conversations, 2018 and 2019 FCS Portfolio Awards, one gold,
three slivers, one bronze
WSG Creative, 2020 Apex Awards, campaigns, programs & plans; electronic media; one-of-a-kind publications
Five Cannes Lions, including the 2013 Titanium and Integrated Lion for work that
“Causes the industry to stop in its tracks and reconsider the way forward.”
for Prudential Challenge Lab site.
Prudential Stickers TV named one of 10 best insurance commercials of all time
(#6, LifeHealthPro, 2016)
Multiple LIMRA Social Media Silver Bowls and Midas Gold Awards
for World’s Best Financial Advertising
We value and recognize each other.
We amplify talents across the team.
We care about having a positive impacton others, real people, real life, sharing challenges, cutting each other some slack, and having fun.
We listen generously and learn voraciously.
We swing for the fences, aim for the best and are constantly tweaking & improving.
We assess business impact for every investment we make.
We show-up firing on all cylinders, digging deep for answers and always curious.
We aren’t afraid to try new things.
HOW
TO GET TO THE TABLE
Find a champion
Be your champion
Participate in larger iniatives outside creative
Be a connector, sharer
and learner
