Companies in the U.S., Germany and China differ in how they prioritize intangible assets.
When asked how they would rank the importance of different intangible assets, U.S. companies put software (19%) first, while German companies put business process improvement (27%) first, and Chinese firms put data/databases (23%) first.
What share of firms believe intangible assets have and will become more prominent relative to physical assets?
What share of firms think automation or digitization is very or extremely important?
A majority of Chinese (74%) and American (58%) firms plan to use their profits to invest in intangible assets this year, the highest ranked use of their profits.
More than 3 out of 4 Chinese and American firms think that more companies will adopt business models similar to Uber and Airbnb over the next five years.
42% of all firms use flexible office space today.