Services firms cited business process improvement (22%), research and development (17%), and software (15%) most frequently as their most important intangible asset.
What kind of firms have more fully embraced the weightless trend by increasing variable costs over the last three years?
Which intangible assets are most important for manufacturing companies?
Over 60% of manufacturing firms think that intangible assets have become more important for their business relative to physical assets over the last three years.
Over 70% think that intangible assets will become more important for their business relative to physical assets over the next three years.