8
7
6
5
option and lock-up periods.
strategies include the greenshoe
25-day quiet period. Stabilization
influence pricing, but only for a
have the ability to trade and
Following the IPO, underwriters
tools
Use after-market stabilization
Company financials
•
Investor demand
based on:
the amount of shares being issued
finalizes the initial offer price and
After SEC approval, the IPO team
Set the IPO price
shares to the public market.
underwriter will release the initial
On the day of the IPO, the
exchange
Go public on the stock
transitions to an advisor role.
and earnings, but ultimately
can evaluate the post-IPO valuation
market conditions. The underwriter
company’s stock is fully subjected to
Once out of the quiet period, the
competition
Begin transition to market
4
3
2
1
S-1 paperwork with the SEC
Red Herring document
Letter of intent
documentation, including:
that is required for IPO
The IPO team compiles information
Submit IPO regulatory filings
underwrite the IPO.
reputable investment bank to
The issuing company selects a
Choose an IPO underwriter
goal of understanding any risks.
investigate the company with the
Underwriters and legal counsel
Conduct due diligence
for shares.
interest and estimate the demand
IPO roadshow in order to generate
institutional investors during the
underwriters market the shares to
The issuing company and
Go on IPO roadshow
IPO GO-TO-MARKET BOARD GAME
