COMMUNICATION PLAN Checklist
Assemble Your Team
Who's involved? If you create a cross-functional team and take a collaborative approach to internal communication, key stakeholders will help create this plan. With this approach, you'll likely have a more diverse team and more diverse perspectives.
Outline the Topics
What areas or topics do you need to focus on as a company? Do you want to focus on:
- COVID-19 training
- Weekly or monthly company newsletters
- Recognition for employee and team accomplishments
- Information about planned changes
- Launching an internal social network
- Starting an open door policy
Develop a Calendar and Set Goals
When will you send out messaging? A project calendar will give you a full view of when employees can expect information. Updates can go out when something occurs, other messaging could go out more regularly, and there are unplanned events that require specific communication. With a calendar, you can look at the year ahead and note which communications will be happening when. This helps ensure that you have consistency with the timing of communications, and this also contributes to a more informed and engaged workforce.
Surveys are a quick and easy way to assess the engagement and responsiveness of your workforce to this new communication plan, and as you gather feedback from your employees, you'll hear some good ideas. Surveys are quick wins and a way to involve employees in your corporate conversations. They make a big difference in improving communication.
Determine the Best Systems or Mediums to Deliver Communication
When you're choosing how to share your information, remember to think about the different generations in your workplace and how you should tailor the messaging — email, SMS, video, social networks
If you follow this checklist, plan properly, and have regular reviews, your internal communication plan will support your mission, your goals, empower your employees, and continue to grow with your organization.