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Artificial Intelligence
Disruption as a force for good
ChatGPT was an extraordinary breakthrough in a remarkable year for advances in artificial intelligence (AI), with machine learning/large language models helping to provide answers to some of society’s most challenging problems. Is this radical change AI’s ‘iPhone moment’? The industry leaders are already developing models that combine text and imagery to seemingly mimic a human’s chain of thought to carry out ‘reasoning’ tasks rather than ‘performing’ tasks. The next step is to improve the quality of the reasoning, giving us a view of how powerful the next-generation search engine could be. There are huge costs involved but with a significant percentage of the spend to generate incremental growth driven by AI-related demand, there are even more extraordinary times ahead.
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