The Secret Ingredient Is Time
An up-close look at the transformational moments that make gumbo, natto, and Humboldt Fog what they are
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Craving Content
Ruby Tandoh on the unsubtle art of selling a recipe
Whenever I go online, I can count on being confronted with a recipe that I never asked for and which, the moment I see it, I kind of want to eat. Recently, it was Herby Chicken Caesar Schnitzel, which was accompanied by the kind of video that’s carefully calibrated to stoke a craving. Here’s the schnitzel being caressed by soft, amber bubbles in the pan. Here’s a money shot, when a knife rasps demonstratively over the crust. Here’s a green salad being twisted through a slippery dressing. It is slung on top of the schnitzel like a satin quilt
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The Secret Ingredient Is Time
An up-close look at the transformational moments that make gumbo, natto, and Humboldt Fog what they are