You don’t have to look far to witness the Martini’s grip on modern drinking culture. At steakhouses, cocktail bars and neighborhood joints alike, the drink has evolved from a relic of a bygone era to a beacon of modern indulgence, an antidote to wellness fatigue and a symbol of nightlife’s roaring return. No longer do we go out for cocktails, we go out for Martinis.
Doubling as a signal of sophistication and a party starter all in one, the “it drink” of our times has captured renewed attention not just among drinkers, but bartenders, too: Perfecting a recipe for the iconic cocktail is a hard-won feat. Most of all, more than any other classic, the Martini reminds us that what’s old will always be new again.
It's the Martini's world, we're just living in it.