PS Write For Us

Create For Us

PS makes wellness more accessible through real-life stories, first-person perspectives, and expert-backed advice. Our staff of journalists, freelancers, and subject-matter experts research, report, and produce articles, videos, and social content that help people feel good about their well-being choices, no matter what they are. Via our core verticals — Health, Fitness, Beauty, Balance, Identity, and Shopping — we help our audience proceed with confidence. We are actively seeking pitches from journalists, writers, experts, creators, and other contributors of all backgrounds, especially those whose voices are often underrepresented in media. All accepted stories and social videos go through a collaborative editorial process, and all contributors are paid at competitive rates.

How Do I Pitch to PS?

We're always looking for writers and creators who share our mission to make wellness inclusive and equitable, including financial well-being and mental health. We acknowledge the very real barriers that impact people's health and fitness, from fatphobia to ableism to racism to financial hardship. Our purpose is to promote diverse voices and perspectives not only through the people and stories we cover, but also through the contributors we work with. We are looking for pitches that represent a diversity of viewpoints, identities, sexual orientations, and religions. Pitches should be translated for the beginner but still interesting to the expert. They should reflect body positivity, sex positivity, equality, the right to choose, and feminism in and out of the workplace. Your pitch should be inclusive of people of all sizes and ages. Before pitching to PS, please read more about us, our ethical guidelines, our health reporting, and our commerce guidelines and disclosures. You can find Vox Media's Editorial Ethics & Guidelines here.

Best Practices

Please keep these best practices in mind to make your pitches stand out: Optimize the subject line of your email. For example: "PS Beauty Feature Pitch: Does the Hair Type Scale Create More Segregation Amid the Natural Hair Movement?" or "PS Health Personal Essay Pitch: Having Alpha-Gal Syndrome." For articles: In the email, send a suggested headline, a short summary of your story pitch, your anticipated story structure and length, a timeline (when you think you can deliver a first draft, when you hope the piece will be published), and, if applicable, a list of your sources. For videos: In the email, send a suggested title, a short summary of your concept (including any visuals or scripts), a timeline (when you think you can deliver clips, when you hope the video will be published), and, if applicable, a list of your sources. All pitches should also include a very short explanation of who you are and why you're the right person to cover this story. Include links to previously published pieces or your online portfolio, if available — but don't let not having previously published content stop you from pitching to PS. Be specific with your pitches and ideas, instead of broad, and make sure we don't already have the story on the site. Avoid sending your pitch to more than one editor or team, to prevent overlap and miscommunication.

Where to Pitch

Please send your pitches to the following email addresses and aim to only pitch your story once: For beauty: beautypitches@popsugar.com For parenting and family: familypitches@popsugar.com For fitness, health, and nutrition: wellnesspitches@popsugar.com For identity: identitypitches@popsugar.com For relationships, sex, financial health, home, travel, and food: livingpitches@popsugar.com For shopping: shoppingpitches@popsugar.com For PS UK: ukpitches@popsugar.com For social video: socialpitches@popsugar.com We appreciate all pitches, but unfortunately, due to the volume we receive, we're not able to respond to all of them. If you don't hear back about a pitch within 14 days, you can assume we're passing.

If we're interested in your pitch, we'll respond to your email to discuss compensation (and a kill fee, if applicable), deadlines, word count or video length, and other expectations. Your assigning editor or producer will aim to be as detailed as possible on what they are looking for from the piece to avoid surprises. You'll receive an agreement and term sheet from Vox Media, our parent company, and typically be onboarded to Worksuite, the platform Vox Media uses to engage freelancers. That platform will also generate an invoice for you and show your payment status for all of your assignments with PS and any other Vox Media networks. All contributors are paid at competitive rates for accepted pitches, based on the scope and type of work. The editing process varies from story to story and editor to editor, but you should be prepared for a collaborative process and at least one round of revisions. Multiple editors might look at your post as well during the editing process. All submissions must be original content that you own the rights to and that hasn't been previously published. We expect our writers to carefully fact-check their stories and provide sources for all information.

What's the Assigning and Editing Process?

*These recurring franchises also have social video extensions Here are some topics our editors are looking to receive pitches on right now, as well as some of our favorite formats — this list is meant to be used as guidance; if your idea doesn't squarely fall under one of the categories below, it does not mean we don't want to hear about it or from you:

What Content Is PS Looking For?

Health

What we're looking for Timely reactions or commentary on trending topics, especially as it pertains to body image, mental health, or chronic illnesses (e.g., "'Pilates Arms' Aren't Real, No Matter What the Internet Tries to Tell You"). Reported features and deep dives on new trends in wellness, from the latest mental health terms (hello, "brain flossing") to alternative treatments for conditions like depression or migraines. Expert-backed health explainers on common, trending, or underreported conditions (e.g., "Kate Middleton Is Undergoing Preventative Chemotherapy — Here's What That Means"). Critical commentary on nutrition trends. Recurring franchises We are always looking for first-person stories across health categories, especially if they fit under one of these two formats:

Hype Check*: First-person editor experiments on health or wellness trends, in-office treatments, or food or drink trends, with a nutrition slant. Condition Center: Our hub for in-depth health explainers. We are especially looking for personal essays on chronic health conditions and illnesses (e.g., alpha-gal syndrome and endometriosis).

What we don't currently need Recaps of new studies or research with little commentary or POV. Straightforward aggregated news.

What we're looking for Long-form reported features and opinion pieces on trending moments with a fitness slant, including key sports events like March Madness, the Olympics, the US Open, and more (e.g., "There Was Never Any Beef Between Angel Reese and Caitlin Clark"). Interviews with athletes, celebrity trainers, and other leaders in the fitness industry. Expert-backed explainers on fitness trends (e.g., "Why Can't We Quit the 75 Hard Challenge?"). Exercise explainers and workouts for all fitness levels (e.g., "This Free Wall Pilates Workout Will Test Every Muscle in Your Body"). Recurring franchises Please pitch any personal essays or reported stories that fall under either of these franchise formats:

Fitness

Hype Check*: First-person editor experiments on viral workouts or celebrity-favorite fitness routines (e.g., "I Tried Taylor Swift's Go-To Gym — and It Really Is That Good"). For the W: Reported features, personal essays, and deep dives on the intersection of sports and other important issues, like pay disparity, racial discrimination, gender equality, mental health, and more.

What we don't currently need Live event coverage. Straightforward aggregated news.

What we're looking for Opinion pieces, hot takes, or observations on beauty moments in pop culture, including viral trends, celebrity news, and controversial topics (e.g., "How the Viral 'Mob Wife' Aesthetic Appropriates Immigrant Culture"). Interviews with experts or commentary about behind-the-scenes hair, makeup, tattoo, or nail details in upcoming TV shows and movies. Deep dives, personal essays, and reported features on the intersection of beauty and other important topics: identity, community, sports, mental health, and more. Interviews with celebrities, athletes, and tastemakers that center on beauty and have a strong, differentiated hook (e.g., "Morgan Riddle Shares Her Beauty Secrets, From Splurges to Botox"). Recurring franchises We are always looking for pitches in the following sections:

Beauty

Hype Check*: First-person "I tried it" experiments on trending haircuts, hair colors, cosmetic treatments (e.g., the "liquid" nose job), nail looks, and plastic-surgery procedures, with original photos. All the Range: Long-form features, critical commentary, and personal essays on the beauty experience for Black and Brown people (e.g., "It's Time to Destigmatize Plastic Surgery in the Black Community" and "The Other BBL Treatment That's Harming Melanated Skin").

What we don't currently need Seasonal trend reports. Product roundups. Live event coverage.

What we're looking for Opinion pieces, deep dives, and hot takes (serious or humorous) on trending topics in culture, especially those related to sex, relationships, money, home, travel, parenting, and other lifestyle topics (e.g., "How Did Jeremy Allen White Become the Ultimate Sex Symbol?"). Personal essays about gender identity and sexuality, as well as relationships and sexual experiences that exist outside of what some may consider the norm. Original recipes that require minimal ingredients and effort, with an emphasis on dishes with uniquely viral potential or links to pop culture (e.g., "I Re-Created the Fried Pickles Benny Blanco Makes For Selena Gomez"). Reported features on lifestyle trends taking over social media and your group chats, like dating spreadsheets or "bookshelf wealth." Recurring franchises We are always looking for first-person experiences across lifestyle categories, especially if they fit under one of these two formats:

Balance

Hype Check*: "I tried it" experiments on the latest dating trends, productivity hacks, travel tips, viral recipes, and more. It's a Date: Personal essays on the dating experience, especially but not exclusively for people with disabilities, people of color, and members of the LGBTQ+ community.

What we don't currently need Straightforward listicles and roundups with little added commentary or expert input. Aggregated news without our own take, angle, or added expertise.

What we're looking for Reported features, personal essays, and profiles that focus on how someone's identity has shaped their life experiences; someone's identity (or identities) should be a focus of this content. These pieces should usually intersect with one or more of our other key categories: health, fitness, beauty, balance, and shopping. Here are some examples:

Identity

"Visibility Can Be Dangerous For Trans Folks — They Want Action Instead" is a strong example of a reported feature that looks at how some folks from the trans community celebrate Trans Day of Visibility. In "Getting Fired Cured My Autistic Burnout," a freelancer explores how they figured out they were autistic and how the self-diagnosis helped them better understand their relation to mental health and work. We also commission personal essays and opinion pieces that add an important identity lens to trending news. A good example is "Actually, That 'Love Is Blind' Conversation About Race Was Completely Necessary." The profile "Natalia Grossman Is Making History as Team USA's First Latina Climber" focuses on Grossman's journey to the Olympics and how her cultural heritage factors into her sport, as well as what it means to her to be making the sport more inclusive.

What we don't currently need Straightforward news pieces without any added reporting or perspective.

What we're looking for Product roundups and reviews that deliver fair and unbiased assessments of items that the writer has tested personally, have been recommended by a credentialed expert, or have extensive and reliable excellent reviews from consumers. These pieces should intersect with our other key categories as well: health, fitness, beauty, balance, and/or identity. If you've received a product on behalf of a brand or PR representative, please disclose that in your pitch, and note that we cannot guarantee coverage. Here are some examples of shopping content:

Shopping

Product review: "I Tried the Cult-Fave Laneige Lip Sleeping Masks (and Spoiler: I'm Obsessed)" Product roundup: "39 Thoughtful Gift Ideas For Women in Their 20s"

Recurring franchises We are regularly accepting pitches that sit within the below franchises. From celebrity and influencer interviews to comparative product analysis, these franchises deliver trustworthy product recommendations to our readers in fun and engaging ways. When coordinating with reps for celebrities and influencers, you may disclose that you're pitching the idea to PS, but you should never promise coverage.

My Must Haves: My Must Haves offers a chance for discovery via our favorite celebrities. We ask prominent people to each share five must-have shopping recommendations — from affordable products and investment pieces to the best items to help you wind down for the day. Pack With Me*: In Pack With Me, influencers and editors give us a rundown of their travel must haves and a few travel hacks to go along with them. Expert Edit: The Expert Edit features interviews with specialists about the products they swear by in their chosen field. This vs. That*: This vs. That delivers a comparative analysis of two trending products, offering a technical review of both items and cutting through internet discourse with authority.

What we don't currently need News articles about a single item that a celebrity has worn or limited-edition collection launches that haven't been personally tested.

By submitting a pitch to Vox Media, you acknowledge that your pitch may be similar or identical to content submitted by others or to materials developed by or on behalf of Vox Media, and that it shall have the right to use such other content or materials without any obligation to you. Neither the submission of your pitch nor Vox Media's review of it constitutes or creates an implied contract or other financial or confidential relationship between you and Vox Media. You shall have no right to compensation or reimbursement of any kind by Vox Media in connection with the submission of your pitch. If and when Vox Media elects to proceed and assign work to you based on your pitch, the terms of any such assignment shall be subject to a separate agreement between you and Vox Media. Vox Media has no obligation to review, keep, or return any materials you submit.

Recurring franchises We are always looking for content that fits into our four main identity hubs, all listed below. But we think of identity as expansive and inclusive. It could relate to your cultural background, but it could also point to your identity as a parent, a member of a fandom, or anything else.

Juntos spotlights Latine perspectives Crowned spotlights Black perspectives Where I'm From spotlights APIA perspectives Out Loud spotlights LGBTQ+ perspectives