Best Women-Owned Makeup
Rare Beauty Liquid Touch Brightening Concealer
Best Brow Product
Guide Beauty Brow Moment
Pixelated Zoom calls mean makeup
can get away with being a little less
full-coverage these days, which is why we're currently loving the lightweight
approach of Rare Beauty Liquid Touch Brightening Concealer ($19). The medium coverage and radiant finish help us look pulled together in a pinch, and the long-lasting formula means we require zero touch-ups before a midday meeting. Plus, we dare you not to find your exact match in this 48-shade range.
Before we even opened the tube,
we fell in love with what this product represents: inclusive makeup. The entire line was founded by makeup artist Terri Bryant, who, after developing Parkinson's, created the easy-to-grip, ergonomic components to help steady the application. Once we tested Guide Beauty Brow Moment ($26), we fell even harder. One coat amped up our brows (in a natural way), and the precision wand made it easy to catch even the tiniest of hairs.
Kulfi Beauty Underlined
Kulfi Beauty Underlined
Kajal Eyeliner ($20) passed the ultimate staying-power test: a good cry as we rewatched old episodes of Grey's Anatomy. Not even our sobs as Izzie cut Denny's LVAD (it's not a spoiler if it aired in 2006!) could break down these saturated, bold colors. In fact, these liners are so pigmented and smooth to apply, they even converted one of our liquid-liner-obsessed testers.
Best Makeup Palette
Mented Cosmetics Everynight Eyeshadow Palette
You know how you always
have a few unused shades in
an eyeshadow palette? That's
not going to happen with the
Mented Cosmetics Everynight Eyeshadow Palette ($30). Every single one of the warm-toned shadows — from shimmer to
matte, champagne to black —
was a total slam dunk. The
buttery texture and crease-proof finish were just an added bonus.
Huda Beauty #FauxFilter Skin Finish Foundation Stick
We've found it, the unicorn of foundations: the Huda Beauty #FauxFilter Skin Finish Foundation Stick ($39). Full coverage? Check. Natural, skin-like finish? Check, check. Easy to blend? Check, check, check. We could go on and on . . . and so we will. Did we mention it is also waterproof, comes in 39 shades, and has a user-friendly diamond-shaped tip? Like we said, total unicorn.
Best Lip Gloss
Tower 28 ShineOn Milky Lip Jelly
You've probably seen
Tower 28 ShineOn Milky Lip Jelly ($14) all over your TikTok FYP, but unlike the tomato and feta pasta and those bell pepper sandwiches, this gloss is 100 percent worth the hype. The slip has the hydration you'd
find from a lip oil, but with none
of that goopy, can't-open-your-
mouth stickiness you usually get
from a gloss.
About-Face Matte Fluid Eye Paint
The word "pigmented" takes
on a whole new meaning with
About-Face Matte Fluid Eye Paint ($24). What you see on the tube is exactly what you get in the color payoff — each shade really is that bold — which is perfect for channeling your inner Halsey and creating some daring looks . . . hot-pink buzz cut optional. Yet despite possibly being the most pigmented shadows we've ever seen, they somehow blend like a dream.