Best Viral Makeup
Best Brow Product
KVD Beauty Good Apple
Skin-Perfecting Foundation Balm
Best Lip Gloss
NYX Professional Makeup Shine
Loud High Shine Lip Color
“Full” doesn’t even begin to describe the coverage of the KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm ($38). It’s so pigmented, it can even cover up a heavily tattooed Travis Barker. Unlike other max-coverage, matte-finish foundations, though, this balm is hydrating and feels like nothing on skin. Don’t believe us? This foundation is so beloved, most of the shades are still sold out.
If we didn’t see the try-on videos
supporting the insane wear time of the NYX Professional Makeup Shine Loud High Shine Lip Color ($12), we wouldn’t believe it, either. Then we tried it for ourselves. When we say this glossy, pigmented lip color doesn’t budge all day, we mean it lasted through our morning coffee, salad with oily dressing, and happy-hour drinks. You’d probably expect a gloss that long-lasting to feel like you painted your lips with a bottle of nail polish, but nope, this stuff somehow feels comfortable even after a full day.
Maybelline Lash Sensational
Sky High Mascara
We’re happy to report that this product's name isn’t full of hyperbolic bullsh*t. “Sky high'' is exactly how we’d describe our lashes after just a single coat of the Maybelline Lash Sensational Sky High Mascara ($9). The inky-black formula is full of nearly imperceptible fibers that create epic volume and length without leaving our lashes feeling heavy. Even our shortest-lashed tester was a fan.
E.l.f. Cosmetics Poreless Putty Primer
Think of the E.l.f. Cosmetics Poreless Putty Primer ($9) like wall spackle for your face: just like how it can magically conceal a hole in your apartment caused by hanging a picture frame, this thick paste can even out the skin’s texture and erase all signs of pores, creating the perfect surface that grips your foundation in place. Need even more reasons to add this primer to your stash? After breaking the internet, it’s officially the bestselling primer in the country.
"The Charlotte Tilbury Beauty
Light Wands ($38) are great because they are creams, which make them super easy to blend out and give your face a radiant, youthful glow. There is a highlight, blush, and contour wand, and each one is very user-friendly. The pigment payoff is amazing."
Social Media Star's Pick
Charlotte Tilbury Beauty
Anastasia Beverly Hills Brow Freeze
If TikTok convinced you to try “soap brows,” then allow us to introduce you to the Anastasia Beverly Hills Brow Freeze ($23). Nine times out of 10, the clear jelly wax is responsible for the feathered, laminated brows all over your FYP. A few swipes with a spoolie lift your hairs and lock them into place, creating a fuller-looking brow without the commitment of microblading or
Celebrity makeup artist