PS21_Stacy's_FoundedByHer

Shop and Support Small Businesses Founded by Women

Choosing where you spend your money isn't just a financial decision: it's also an opportunity to support companies — and founders — you truly believe in. That support is especially powerful for small businesses, and even more so for small businesses founded by women. The gender gap still exists in entrepreneurship — less than three percent of all venture-capital fundraising goes to women — so every dollar you spend at a business founded by a woman helps create a more equitable business landscape. That's why Stacy's Pita Chips created the FoundedByHer Directory: to make it easier to discover and support businesses founded by women. We've featured a handful of these incredible businesses — and the top-notch products they've created — below. Happy shopping!

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Though Besida is based in Atlanta, founder Sophia Danner-Okotie takes inspiration from her childhood in Nigeria to create bold, colorful womenswear. Pieces like this stunning mandarin-hued shirtdress are made by local tailors in Benin City. In fact, Danner-Okotie hopes to install solar panels so the brand's mini factory can run independent of the power grid.

BESIDA

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Sabirah Oversized Shirt Dress

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JOHI produces its contemporary artisan furniture in central California, but the brand also has roots in Hawaii, the United Kingdom, and the Middle East. Founder Holly Badr-El-Din loves celebrating the places the JOHI team call home in each of the brand's designs, like this refined writing desk perfect for small spaces.

JOHI

Kamehana Writing Desk

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Copper Door Coffee founder Hannah Ulbrich has always loved coffee, so when she got a chance to buy a neighbor's roasting business, she jumped at it. The company purchases a majority of its beans from women farmers and turns them into delectable blends with clever names like Shady Lady.

Copper Door Coffee

Shady Lady Blend

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Empowerment is at the heart of all Effie's Paper products, from this Boss Babe travel mug to Black Girl Magic T-shirts. Founder Kalyn Johnson Chandler named the brand after her grandmother Effie, an effortlessly stylish woman with a penchant for stationery.

Effie's Paper

Boss Babe Travel Mug

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When she founded TEGAA, Nay Secka knew her brand needed to operate ethically and pay tribute to her Gambian heritage. Not only are all of TEGAA's sustainable resort-wear products made in a zero-waste production model, but the brand also donates five percent of all sales to Power Up Gambia to fund solar power for Gambian hospitals and clinics. The craftsmanship is instantly evident in handmade products like this incredibly detailed beaded bangle.

TEGAA

Sukai Beaded Bangle

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You shouldn't have to give up your comfort for a stunning pair of shoes — that's the vision that led Samantha Dong to found Ally Shoes. The innovative brand tapped a podiatric surgeon to redesign the classic pump for a more comfortable fit, and offers inclusive sizing in all of its shoes. The two-toned leather flat is particularly popular.

Ally Shoes

Moxie Mocha and Courageous Caramel Flat

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Founded by Reese Witherspoon — perhaps you've heard of her? — Reese's Book Club spotlights a different book with a woman at the center of the story each month. In addition to the spirited book-club discussions and lively virtual events on the brand's app, Reese's Book Club also offers gift boxes featuring a great read alongside fun extras, like skin care, coffee, and fancy bookmarks.

Reese's Book Club

Gift of Reading Box

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Supporting local artists is the mission of Sparks Gallery, a San Diego art gallery focusing on surreal and impressionistic artwork. Owner and chief curator Sonya Sparks loves showcasing Southern California artists like Charlene Mosley, whose work discusses modern society's relationship to technology and nature.

Sparks Gallery

"Moonchild" by Charlene Mosley

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After discovering incredible local artisans while traveling Southeast Asia, Carina Santoyo founded Ceremonia to bring their handcrafted products to the masses. She partners with artisans in Mexico and Indonesia to create beautiful pieces, like rattan home decor, handwoven sun hats, and this woven cotton plant hanger.

Ceremonia

Plant Hanger Classic in Black

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The worlds of wellness and design meet in Mache, a brand founded by Brienne Derosier to create gorgeous, sustainable storage solutions for yoga and fitness gear. Mache's yoga-mat tube decorated with hatch marks is both stylish and practical, a common theme you'll find in the brand's full line of products.

Mache

Hatch Homi Family Yoga Mat Tube

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Tiana Kara fell in love with the luxe Turkish towels she used while visiting her husband's hometown in southern Turkey and decided to bring the traditional towels to the States. The husband-and-wife team sell robes, throws, and patterned towels through their company Beach House Towels.

Beach House Towels

Kyoto Towel

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Livity founder Renee Manzari grew up in Jamaica, where she witnessed the devastating effects of climate change on deteriorating coral reefs firsthand. Renee's commitment to living a more sustainable lifestyle led her to create a line of eco-friendly yoga gear, like mats and blocks made from cork and recycled rubber.

Livity Yoga

Mandala Cork Yoga Mat

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The Lulo Project's clothing gives you the best of both worlds: all the comfort of pajamas with the chic appeal of high fashion. Founder Martha J. Nieto uses her experience working with luxury designers to design every piece, like this adorable ostrich-print set.

The Lulo Project

"Chameleon" Bra and Leggings

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A 2006 trip to Ghana planted the seed in Anitra Terrell's mind that would become Reflektion Design seven years later. The company works with artisans from Ghana, Kenya, and Uganda to create gorgeous art, decor, tableware, and accessories, like this mud-cloth-covered journal.

Reflektion Design

Black Mud Cloth Print Hard Cover Journal

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After Mingle Mocktails founder Laura Taylor quit drinking, she wanted something to sip during those social situations where she knew everyone else would be drinking wine. That experience inspired her to create Mingle Mocktails, a line of tasty, alcohol-free drinks inspired by classic cocktails like mojitos and Bellinis.

Mingle Mocktails

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Abroad Modern doesn't just offer stunning home decor: founders Greer Goodman and Joy Kolin are also focused on creating social good by partnering with artisans around the world to make their products, then using a portion of the revenue to fund microgrants for women entrepreneurs around the world.

Abroad Modern

Crescent Lattice Quilt Throw in Charcoal

Leopard Loungewear Set in Midnight Jubilee

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Sisters Niki and Ritika Shamdasani take inspiration from their South Asian heritage to design their line of luxe, modern clothing. Sani offers everything from customizable lehengas to metallic bomber jackets to silky loungewear, like this leopard-patterned set.

Sani

Moisture-Wicking and Cooling Bed Sheets

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Alli Truttmann founded Wicked Sheets to address a personal problem: she was tired of waking up drenched in sweat every night from too-warm bedding. For a more comfortable night's sleep, Truttmann created a line of moisture-wicking sheets designed to keep you cool for hours.

Wicked Sheets

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