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There’s a lot we love about fall: the changing leaves, the sweater weather, the impending holiday season. But what we love the most is the inspiration that springs out of the season’s aesthetic (and climate). Even if you’re a summer or, god help you, a winter person, it’s hard to deny how limiting those seasons can be for our makeup routines. It’s too hot in July for a full beat and winter’s slushy streets and drying conditions are kind of depressing. Fall, however, is filled with color, comfortable weather, and any makeup lover’s favorite holiday, Halloween. If there’s any time to rethink your look this year or bravely experiment with new products, it’s this fall. And we know exactly where you should start.
From moody makeup that pays homage to the macabre to a mono-chromatic love letter to orange, we’ve uncovered three makeup trends that don’t just work for everyone, but are also buildable for
a day-to-night transformation. Versatility is key, especially if you have a Halloween party to rush to straight from work, so whether you prefer to go slow or full tilt, each trend is worth exploring in all
its forms.
SHOP THE LOOK
SHOP THE LOOK
Editor: Sam Sasso; Creative Director: Colleen Lennon;
Art Director: Meg Konigsburg; Visual Designer: Mia Coleman; Photographer: Oscar Ouk; Makeup Artist: Ayami Nishimura; Hair Stylist: Niko Weddle; Wardrobe Stylist: Hannah Lee; Producer: Hannah Lee
Credits
Harvest Glow
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Harvest Glow
GOTHIC GLAM
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Let’s just pretend that an under-the-sea lifestyle would make skin glitter, not prune. In our minds, mermaids glisten and glow, something you can replicate using an illuminating foundation with a shimmery blush and highlighter — and be generous with the latter. Prime your lids with a cream shadow, preferably in a lighter shade — this will help make any colors (think: purple, green, blue, or pink) added on top pop. Then finish the look with an iridescent pink lipstick. En route to a party? Grab the highlighter (again) and pack on extra sparkle to the high points of your face. The light-reflecting effect is just as good as real scales.
Frosted Mermaid
The Goth aesthetic has always been about looking dark and mysterious — and not much has changed. During the counterculture’s heyday, it was all about eyeliner and black shadow, but today's take relies on clean lines and neutral shades that accentuate the shape of our eyes, not hide them. Instead, using neutral shades of taupe or brown to create a simple base makes the graphic liner feel polished.
Red lips are a goth go-to, but nothing beats a deeper wine-stained shade that leans more plum than candy apple. The trend is also just macabre enough to wear to a Halloween party. Are you a vampire or just wearing really dark lipstick? Who’s to say.
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GOTHIC GlAM
SHOP THE LOOK
Pink has a monopoly on most product categories, but nothing feels more on-brand for the season than orange. And here we were thinking the full harvest moon wouldn’t inspire anything but astrological panic. Monochromatic makeup isn’t necessary, but using orange all over the face — the eyes, cheeks, and lips — is the best way to pull off this trend. Lucky for you, there are so many different shades of orange to play with. You might be surprised to find that a rusty shadow, coral blush, and saffron lipstick make a flattering throuple. Bonus points if you use a brown mascara — the color is softer than black and won’t pull attention away from the color story.
Harvest Glow
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POWDER BLUSH
ColorStay
Day to Night™
Eyeshadow
Quad
SkinLights™
Prismatic
Highlighter
So Fierce!™
Big Bad
Lash
Mascara
ColorStay
Day to Night™ Eyeshadow
Quad
Illuminance™
Skin-Caring
Foundation
So Fierce!
Eyes Wide
Open™
Mascara
ColorStay Micro™ Brow Pencil
Illuminance™ Skin-Caring Foundation
ColorStay
Skin Awaken™
5-in-1
Concealer
So Fierce!™ Prismatic Eye Shadow Palettes
Super Lustrous™ Lipstick
ColorStay Line Creator™ Double Ended Liner
ColorStay Satin Ink™
ColorStay Micro™ Brow Pencil
ColorStay Micro™
Easy
Precision Liquid Liner
ColorStay
Skin Awaken™
5-in-1
Concealer
Illuminance™ Skin-Caring Foundation
So Fierce!™ Prismatic Eye Shadow Palettes
ColorStay™ Crème Eye Shadow
ColorStay Day to Night™ Eyeshadow Quad
ColorStay Micro™
Brow Pencil
So Fierce!™ Big Bad
Lash
Mascara
ColorStay™ Eyeliner
Super Lustrous™ Lipstick
Insta-Blush™
WATCH THE LOOK BUILD
ColorStay Day to Night™
Eyeshadow Quad
Powder Blush
ColorStay Day to Night™
Eyeshadow Quad
Illuminance Skin-Caring Foundation
SkinLights™ Prismatic Highlighter
ColorStay Day to Night™
Eyeshadow Quad
So Fierce!™ Prismatic Eye Shadow Palettes
So Fierce! Eyes Wide
Open™ Mascara
ColorStay Line Creator™ Double Ended Liner
ColorStay Day to Night™
Eyeshadow Quad
ColorStay Day to Night™ Eyeshadow Quad
Illuminance Skin-Caring Foundation
ColorStay Micro™
Brow Pencil
ColorStay Micro™
Brow Pencil
So Fierce!™ Big Bad
Lash Mascara
ColorStay Satin Ink™
ColorStay Day to Night™ Eyeshadow Quad
ColorStay Day to Night™ Eyeshadow Quad
Illuminance Skin-Caring Foundation
ColorStay Day to Night™ Eyeshadow Quad
So Fierce!™ Prismatic Eye Shadow Palettes
ColorStay Micro™
Brow Pencil
So Fierce!™ Big Bad
Lash Mascara
So Fierce!™ Big Bad
Lash Mascara
ColorStay™ Eyeliner