Conscious uncoupling is a popular phrase for discussing recently divorced celebrity couples, but we think the concept can be applied to you, your beauty routine, and some of the products that aren’t so kind to you or the planet. Being "clean" isn't easy — there's no switch to flip that instantly renovates your bathroom shelf, replacing your plastic toothbrushes with biodegradable wood or single-use wipes with washable cotton rounds. Instead, you have to put in the work, do the research, and slowly find the sustainable alternatives that fit on your shelf and in your routine. A lifestyle shift like this can take a long time to master, but we're here to help you start. Ahead, take a look inside your new shelf, which includes the cleaner products you can add into your regimen now.
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Rimmel Kind & Free
Clean Volumising Mascara
Vegan mascaras get a bad rap because they're notoriously flaky, but the Rimmel Kind & Free Clean Volumising Mascara is setting a new standard. This vegan formula doesn't compromise on results; it conditions, volumises, and covers each lash in long-wearing colour. But the most innovative part about this mascara is the brush, which is made of 100 percent bio-based fibres that help lift and separate lashes as they're coated.
With Simple, Sustainable Alternatives
Single-use plastics have always been a part of our routines, but now there are some alternatives we can adopt, like reusable cotton pads. Bamboo-based pads are the sustainable understudies we've been waiting for. Not only do they help promote waste reduction (bamboo is a biodegradable material), but they also encourage water conservation (the production and distribution of cotton can require thousands of litres of water). Bonus: they look surprisingly cute on a beauty shelf.
Reusable Cotton Pads
There are no prescriptive rules for how someone should apply concealer, but most people use it on some of the driest parts of their face, like their undereye area. A concealer like the Rimmel Kind & Free Hydrating Concealer helps guarantee all-day hydration. While you won't find any mineral oils or animal-derived ingredients in this concealer, you will find vitamin E, pro-vitamin B5, and aloe vera — none of the nasty additives, but lots of nourishing ingredients.
Rimmel Kind & Free
Hydrating Concealer
The perfect foundation needs to hydrate without making you look oily, cover without looking caked, and, these days, it should be vegan. While nothing can truly be perfect, the Rimmel Kind & Free Skin Tint Foundation comes close. This hydrating formula, infused with aloe vera, helps to create an instant healthy glow.
Rimmel Kind & Free Skin Tint Foundation
There’s a reason pressed powder has been an industry staple for so long. To put it simply, it works — from serving as your main base to finishing off a dewy look to touching up any midday oily spots. The Rimmel Kind & Free Pressed Powder manages to do all of this while minimising shine using vegan ingredients, including aloe vera (to soothe) and tapioca (to smooth).
Rimmel Kind & Free Pressed Powder
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