SUMMER 2021
ISSUE 04
THE BEST OF BRANDSHOP SUMMER MATRIX
Storytelling
VISUALS
TALENT
Brandshop brought the heat this summer, with literally hundreds (!!) of envelope-pushing creative projects that delighted both our clients and audiences. This summer's most refreshing work blended together vivid storytelling, stunning visuals, and top-notch talent in the unique way Brandshop does best.
** The secret sauce, cool factor, or extra something
**
Ocean Spray x Thrillist x POPSUGAR
JAMESON x THRILLIST
HAWAIIAN TROPIC X POPSUGAR
ORBITz x THRILLIST
Mondelez X POPSUGAR
AMEX x THRILLIST
V8 x Popsugar
PEARSON x NOWTHIS
JOHN FORTé x Brandshop Originals
MAC COSMETICS
FRITOS X THRILLIST
SOREL x POPSUGaR
Ocean Spray
How do you make a juice brand edgy? The team mastered it with this series of articles, custom TikToks, and even a custom drinking card game. Bottoms up!
TEAM: Marissa Dickson, Rosie Bellon, Noah Marthaller, Christie Rotondo, Davianna Absera, Samara Grossman, Rayna Rossitto, and Courtney Christine
Bring Back the Pregame
LANDING x THRILLIST
Outdoor Activity Ideas
Have Your Best Camping Trip Ever
TikTok Cocktail Hacks
The Art of the Drinks Date
Spill It Custom Card Game
Sweeps Landing Page
= Branded written article
= Sweepstakes
PURE LEAF x POPSUGAR
Cheers to another season of amazing work! Let's soak up the last few days of summer, take some well-deserved PTO, use baking soda to make an at-home rocket, and get excited for even more boundary-pushing projects to come. How boundary-pushing? Let's just say a weed cake is involved.
Click links below to view:
LANDING
The Startup That's Reinventing Apartment Rentals
Real Nomads on Making Anywhere Home
Digital Nomadism Isn't Going Anywhere
Wanderlust is all but guaranteed by reading this series about life on the road — because where even is “home” anymore?
TEAM: Christie Rotondo, Kelly Millington, and
Mia Coleman
= Branded written article
Click links below to view:
PEARSON
Our Clothes and the Planet
The New Environmentalism
The environment — we’re all talking about it. And now, we’re looking at some insane graphics about it, too.
TEAM: Allie Pakrosnis, Meg Konigsburg, Andrea Morabito, Philip De Rise, Noah Williams, John Bolster, Max Plenke, Danielle Bruckman, Steven Devall, Elliot Lobell, and Dan Yadin
= Custom hub
Click links below to view:
= Branded written articles
Jameson
How to Drink Whiskey in the Summer
Cocktail Pairings For Cookout Dishes
Surprising Additions to Whiskey Cocktails
Fresh Takes on Whiskey Cocktails
Last-Minute Hosting Tips
You know what they say: florals for spring, whiskey for summer! Oh, they don't? They will now — all it takes are a few clever cocktail tips and some bright, fun graphics.
TEAM: Christie Rotondo, Stephen Rubino, and Rebecca Hoskins
= Branded written article
Click links below to view:
Hawaiian Tropic
4 Lifestyles, 4 Skin Routines
Four influencers reinforce the golden rule of summer skincare — SPF, SPF, SPF! — in this interactive article with its own sunny glow.
TEAM: Kathleen Harper, Becky Joy, Alex Friedlander, and Talia Kushynski
Click links below to view:
= Branded written article
Learn This Hub
Orbitz
We're Out Here Hub
This love letter to inclusive travel, shines a spotlight on LGBTQ+ stories and locations through tons of videos and articles in one stunning, interactive hub.
TEAM: Allie Pakrosnis, Meg Konigsburg, Colleen Lennon, Andrea Morabito and Joanna Douglas
Click links below to view:
Mondelez
Keeping Your Friendships Healthy
Sobremesa Around the World
Bring Back Sobremesa
Six videos, one article, even Oreo tres leches — this campaign had it all. Let's just say the added layer of very specific client preferences was not as sweet.
TEAM: Rebecca Joy, Samara Grossman, Matthew Kelly, Hannah Lee, Talia Kushynski, Yraima Martinez, Aviel Kanter, Irene Segundo, Susana Hornil, Emily Dendinger, Conor Spicer, Sam Negrin, Bob Geile, Kyle Hartman, Jenn Alvarez, and Juan Arboleda
= Branded written article
Click links below to view:
= Social content
Amex
The Drinking Coach Tiffanie Barriere
Neon Cowboys' Futuristic Fashion
Sailing Captain Toby Stull
QueerKwe Designs' Pride-Themed Jewelry
LGBTQ+-owned small businesses get the spotlight they deserve. Light-up cowboy hats are a mood!
TEAM: Andrea Morabito, Christie Rotondo, Ashley Eyzengart, Onanma Okeke, and Davianna Absera
= Branded written article
Click links below to view:
= Custom hub
Ria's Me Time Tips
Oreo Tres Leches
Bricia Lopez Instagram Post
Oreo Jelly Cake
Ria Safford Instagram Post
Oakland's Queer Gym
V8
Keep It Rolling Hub
Keep it rolling was the name of this hub . . . and has become our new life motto, because SHEESH, what a year! Roll the (virtual) dice to get a personalized wellness rec — from a custom Class FitSugar to beautifully designed articles to a health-themed sweeps.
TEAM: Aviel Kanter, Samara Grossman, Onanma Okeke,
Mia Coleman, Davianna Absera, Kaitlin Viola, and Genevieve Farrell
Click links below to view: :
= Custom hub
Netflix Never Have I Ever
Sweeps Landing Page
Never have I ever seen a more on-trend, Gen Z landing page.
TEAM: Hannah Hinds, Aviel Kanter, and Rayna Rossitto
= Sweepstakes
Click links below to view:
John Forté X
BrandshoP Originals
"Ready on the One" Music Video
Brandshop produces music videos now. Fire ones at that.
TEAM: Ralph Arend, Alyssa Kurtzman, Bob Geile, Dolapo Sangokoya, Conor Spicer, Evan Dinger, Haley Weatherington, Ib Ouchikh, Lilly Kanso, Josh Magpantay, and Maty Ikeda
= Video
Click link below to view:
MAC Cosmetics
TikTok
Imagine Benny Drama helping you at the MAC store — actually, you don't have to imagine it. Watch it on TikTok!
TEAM: Jenny Anna Ung, Melissa San Vicente-Landestoy, Matthew Kelly, Jen Osaki, and Juliana Campisi
= Social content
Click links below to view:
Instagram Reel
Fritos
Inventive home cooks reveal their most creative recipes using Fritos — including brownies (!!).
TEAM: Evan Dinger, Sarah Sparkman, Max Plenke, Elliot Lobell, Tom Gorelik, Greg Russ, Abby Vergote, Steven DeVall, Noah Marthaller, and Josh Magpantay
Click links below to view:
= Custom hub
Sorel
The Step Podcast
Brandshop stepped up to the plate with season three of The Step, locking in a slate full of amazing guests. Oh hai, Storm Reid.
TEAM: Sam Negrin, Michelle Kinne, Christie Rotondo, Emma Daily, Gabrielle Bailenson, Greg Russ, Jakob Kerr, Karina Farah, Samay Dubey, Steven DeVall, and Hannah Hinds
= Podcast series
Click links below to view:
Fritos Beef Casserole
Fritos-Crusted Ribs
Fritos From Home Hub
Social Rally Video
Fritos Double Fudge Brownie
= Video
= Video
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Click around the matrix to discover more about each campaign!
= Custom destination
Makeup.com
x National Lipstick Day
Our Editors' Fave Lipsticks
75+ pieces of content across site and social? All in a day’s work for the L’Oreal team. From corals to plums to razzle-dazzle ‘80s blue, Makeup.com brought lipstick to center stage.
TEAM: Sarah Ferguson, Alanna Martine Kilkeary, Jaz Ortiz,
Kat Pierre, Mary Honkus, Ari Wodarcyk, Caitlyn Martyn, Melissa San Vicente-Landestoy, Becca Solovay, Hannah Packer, Rachel Greene, Sarah Duvivier, and Chaunte Vaughn.
= Branded written article
Click links below to view:
BACK TO MATRIX
#HotPinkSummer
Ombré Lips
NYX Lippies
Shades for Social Events
BACK TO MATRIX
Blue Buffalo
Find a Treat
Hip, hip, hooray for our first Ceros article on the Dodo! Could it be any cuter?!
TEAM: Marissa Dickson, Samara Grossman, and Stephen Rubino
= Quiz
Click links below to view:
Craft Mocktails By Personality
Mocktails to Celebrate Milestones
8-Minute All-Levels Yoga
8-Minute Low-Impact Cardio
Surprisingly Delicious Foods
Little Wellness Triumphs
8-Minute Mobility & Cardio Flow
Sweeps Landing Page
8-Minute Barre
PURE LEAF
Refresh Your Summer Menu
The Case for Staying Home
Time For a No-Think Day
The only thing more refreshing than iced tea is the art direction on these vibey summer articles.
TEAM: Samara Grossman, Matthew Kelly, Cassie Doyle, Hannah Lee, and Annalise Mantz Lowenstein
= Quiz
Click links below to view:
= Branded written articles
BACK TO MATRIX
Lipstick Art
= Branded written article
= Video
= Sweepstakes
= Video
NETFLIX x POPSUGAR
Blue Buffalo x The dodo
Makeup.com x National Lipstick Day
TALENT
VISUALS
= Social content
LANDING
Real Nomads on Making Anywhere Home
Digital Nomadism Isn't Going Anywhere
The Startup That's Reinventing Apartment Rentals
Wanderlust is all but guaranteed by reading this series about life on the road — because where even is “home” anymore?
TEAM: Christie Rotondo, Kelly Millington, and Mia Coleman
= Branded written article
Click links below to view:
BACK TO MATRIX
Jameson
You know what they say: florals for spring, whiskey for summer! Oh, they don't? They will now — all it takes are a few clever cocktail tips and some bright,
fun graphics.
TEAM: Christie Rotondo, Stephen Rubino, and Rebecca Hoskins
= Branded written article
Click links below to view:
BACK TO MATRIX
Cocktail Pairings For Cookout Dishes
Surprising Additions to Whiskey Cocktails
Last-Minute Hosting Tips
Fresh Takes on Whiskey Cocktails
How to Drink Whiskey in the Summer
MAKEUP.COM
X NATIONAL LIPSTICK DAY
75+ pieces of content across site and social? All in a day’s work for the L’Oreal team. From corals to plums to razzle-dazzle ‘80s blue, Makeup.com brought lipstick to center stage.
TEAM: Sarah Ferguson, Alanna Martine Kilkeary, Jaz Ortiz,
Kat Pierre, Mary Honkus, Ari Wodarcyk, Caitlyn Martyn, Melissa San Vicente-Landestoy, Becca Solovay, Hannah Packer, Rachel Greene, Sarah Duvivier, and Chaunte Vaughn.
= Branded written article
Click links below to view:
Shades for Social Events
Our Editors' Fave Lipsticks
NYX Lippies
#HotPinkSummer
Ombré Lips
Lipstick Art
BACK TO MATRIX
= Social content
Blue Buffalo
Hip, hip, hooray for our first Ceros article on the Dodo! Could it be any cuter?!
TEAM: Marissa Dickson, Samara Grossman, and Stephen Rubino
= Quiz
BACK TO MATRIX
Click links below to view:
Find a Treat
Hawaiian Tropic
Four influencers reinforce the golden rule of summer skincare — SPF, SPF, SPF! — in this interactive article with its own sunny glow.
TEAM: Kathleen Harper, Becky Joy, Alex Friedlander, and Talia Kushynski
= Branded written article
BACK TO MATRIX
Click links below to view:
4 Lifestyles, 4 Skin Routines
ORBITZ
This love letter to inclusive travel, shines a spotlight on LGBTQ+ stories and locations through tons of videos and articles in one stunning, interactive hub.
TEAM: Allie Pakrosnis, Meg Konigsburg, Colleen Lennon, Andrea Morabito and Joanna Douglas
= Custom hub
BACK TO MATRIX
Click links below to view:
We're Out Here Hub
MONDELEZ
Keeping Your Friendships Healthy
Oreo Tres Leches
Ria Safford Instagram Post
Bricia Lopez Instagram Post
Oreo Jelly Cake
Sobremesa Around the World
Bring Back Sobremesa
Six videos, one article, even Oreo tres leches — this campaign had it all. Let's just say the added layer of very specific client preferences was not as sweet.
TEAM: Rebecca Joy, Samara Grossman, Matthew Kelly, Hannah Lee, Talia Kushynski, Yraima Martinez, Aviel Kanter, Irene Segundo, Susana Hornil, Emily Dendinger, Conor Spicer, Sam Negrin, Bob Geile, Kyle Hartman,
Jenn Alvarez, and Juan Arboleda
= Branded written article
Click links below to view:
= Video
= Social content
Ria's Me Time Tips
Amex
Neon Cowboys' Futuristic Fashion
Sailing Captain Toby Stull
Oakland's Queer Gym
QueerKwe Designs' Pride-Themed Jewelry
The Drinking Coach Tiffanie Barriere
LGBTQ+-owned small businesses get the spotlight they deserve. Light-up cowboy hats are a mood!
TEAM: Andrea Morabito, Christie Rotondo, Ashley Eyzengart, Onanma Okeke, and Davianna Absera
= Branded written article
Click links below to view:
V8
Mocktails to Celebrate Milestones
8-Minute All-Levels Yoga
Surprisingly Delicious Foods
Keep It Rolling Hub
Craft Mocktails By Personality
Keep it rolling was the name of this hub . . . and has become our new life motto, because SHEESH, what a year! Roll the (virtual) dice to get a personalized wellness rec — from a custom Class FitSugar to beautifully designed articles to a health-themed sweeps.
TEAM: Aviel Kanter, Samara Grossman, Onanma Okeke, Mia Coleman, Davianna Absera, Kaitlin Viola, and Genevieve Farrell
= Custom hub
Click links below to view:
8-Minute Mobility & Cardio Flow
Sweeps Landing Page
Little Wellness Triumphs
8-Minute Barre
= Video
= Sweepstakes
= Branded written article
Netflix Never Have I Ever
Sweeps Landing Page
Never have I ever seen a more on-trend, Gen Z landing page.
TEAM: Hannah Hinds, Aviel Kanter, and Rayna Rossitto
= Sweepstakes
Click links below to view:
BACK TO MATRIX
BACK TO MATRIX
BACK TO MATRIX
BACK TO MATRIX
BACK TO MATRIX
John Forté
X BrandshoP Originals
"Ready on the One" Music Video
Brandshop produces music videos now. Fire ones at that.
TEAM: Ralph Arend, Alyssa Kurtzman, Bob Geile, Dolapo Sangokoya, Conor Spicer, Evan Dinger, Haley Weatherington, Ib Ouchikh, Lilly Kanso, Josh Magpantay, and Maty Ikeda
= Video
Click links below to view:
BACK TO MATRIX
PEARSON
The New Environmentalism
The environment — we’re all talking about it. And now, we’re looking at some insane graphics about it, too.
TEAM: Allie Pakrosnis, Meg Konigsburg, Andrea Morabito, Philip De Rise, Noah Williams, John Bolster, Max Plenke, Danielle Bruckman, Steven Devall, Elliot Lobell, and Dan Yadin
= Branded written article
Click links below to view:
BACK TO MATRIX
Learn This Hub
Our Clothes and the Planet
= Custom hub
= Video
PURE LEAF
The Case for Staying Home
Time For a No-Think Day
Refresh Your Summer Menu
The only thing more refreshing than iced tea is the art direction on these vibey summer articles.
TEAM: Samara Grossman, Matthew Kelly, Cassie Doyle, Hannah Lee, and Annalise Mantz Lowenstein
= Branded written article
= Quiz
Click links below to view:
BACK TO MATRIX
Fritos
Fritos From Home Hub
Social Rally Video
Fritos Double Fudge Brownie
Inventive home cooks reveal their most creative recipes using Fritos — including brownies (!!).
TEAM: Evan Dinger, Sarah Sparkman, Max Plenke, Elliot Lobell, Tom Gorelik, Greg Russ, Abby Vergote, Steven DeVall, Noah Marthaller, and Josh Magpantay
= Custom hub
= Video
Click links below to view:
BACK TO MATRIX
Fritos-Crusted Ribs
Fritos Beef Casserole
Sorel
The Step Podcast
Brandshop stepped up to the plate with season three of The Step, locking in a slate full of amazing guests. Oh hai, Storm Reid.
TEAM: Sam Negrin, Michelle Kinne, Christie Rotondo, Emma Daily, Gabrielle Bailenson, Greg Russ, Jakob Kerr, Karina Farah, Samay Dubey, Steven DeVall, and Hannah Hinds
= Podcast series
Click links below to view:
BACK TO MATRIX
MAC Cosmetics
TikTok
Imagine Benny Drama helping you at the MAC store — actually, you don't have to imagine it. Watch it on TikTok!
TEAM: Jenny Anna Ung, Melissa San Vicente-Landestoy, Matthew Kelly, Jen Osaki, and Juliana Campisi
= Social content
Click links below to view:
BACK TO MATRIX
Instagram Reel
8-Minute Low-Impact Cardio
Fritos Corn Salad
Fritos Corn Salad
Bonding With Your Coworkers 101
Bonding With Your Coworkers 101