Someone wise once said that you should fall in love with as many things as possible. With Ulta Beauty’s 21 Days of Beauty event officially upon us, we’re prepared to do exactly that, especially with dozens of products to discover (for half the price, no less). Simply click through the weeks below to reveal the daily beauty steals that await — plus some of the new launches that just hit Ulta Beauty shelves.
PRESENTED BY
3.14
3.15
3.16
3.17
3.18
3.19
3.20
Stila Stay All
Day Waterproof
Liquid Eyeliners
These fan-favorite eyeliners do exactly as their name states: they stay all day! Perfect for pros and beginners alike, the liquid and water-proof formula is easy to use and goes on smooth without skipping.
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3.14
Check out Ulta Beauty’s newest launch here!
3.14
ONLY!
BUY THESE Can’t-Miss Products Before It’s Too Late
in two weeks
to unlock
new deals!
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$11
Peach & Lily Matcha Pudding Antioxidant Cream and Wild Dew Treatment Essence
3.15
Looking for radiant skin? These products use powerful antioxidants to prevent free-radical damage while boosting that lit-from-within glow you’re after.
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3.15
ONLY!
50% off
3.16
Shiseido Essential
Energy Moisturizing Cream
Don’t let dry skin ruin your mood this winter. Like an alarm clock for skin, this energizing cream wakes up your complexion while combating dullness, dryness, and fine lines with ease.
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next
exit
3.16
ONLY!
$24
3.17
StriVectin Super-C
Retinol Brighten
& Correct Vitamin C
Serum
This lightweight face serum manages to combine the brightening power of vitamin C and the correcting power of retinol to help firm skin in just a few weeks. Kiss your dull and tired complexion goodbye!
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3.17
ONLY!
$36
3.18
Lancôme La Base
Pro Oil-Free Longwear Makeup Primer
When you want your makeup to look like it’s been done by a professional, consider trying this luxe face primer. The oil-free formula ensures budge-proof longevity while leaving skin perfectly matte, smooth, and shine-free. It’s so good, it’ll turn
primer nonbelievers into devoted users.
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3.18
ONLY!
$21
3.19
Becca Shimmering
Skin Perfector Pressed Highlighters
As a first-time beauty steal, we expect these beloved highlighter compacts
to sell out fast — and for good reason.
The formula is creamy but never greasy
or chalky and melts into skin like it
was always meant to be there.
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3.19
ONLY!
$19
3.20
Too Faced Better
Than Sex Volumizing Mascara
It’s hard to believe anything could be better than what this mascara is proposing, but with its hourglass brush that coats every lash, conditioning vegan formula, and length-locking polymers this stuff comes pretty close.
shop
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3.20
ONLY!
$13
Tarte Shape
Tape Ultra Creamy Concealer
If you love full-coverage and long-wearing concealers, you’ll want to try this one. Similar to the original, the creamy concealer is crease proof, but
it now comes with an added bonus:
the benefits of an eye cream.
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new!
BONUS
This week’s
one-day-only beauty steals are live. Hurry before they’re gone!
BONUS
3.21
3.22
3.23
3.24
3.25
3.26
3.27
Check out Ulta Beauty’s newest launch here!
BONUS
3.28
3.29
3.30
3.31
4.1
4.2
4.3
Check out Ulta Beauty’s newest launch here!
3.21
3.22
3.23
3.24
3.25
3.26
3.27
BONUS
Check out Ulta Beauty’s newest launch here!
3.28
3.29
3.30
3.31
4.1
4.2
4.3
BONUS
Check out Ulta Beauty’s newest launch here!
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Click below to reveal each daily beauty steal!
Come back next week to unlock even more.
Check back in one week to unlock new beauty steals!
Patience is a virtue — these beauty steals
will unlock very soon!
Check back in two weeks to unlock new beauty steals!
Patience is a virtue — these beauty steals
will unlock very soon!
NEW!
$27
Click below to reveal each daily beauty steal!
Come back next week to unlock even more.
Don’t cry because these beauty steals are over,
smile because there’s still shopping to be done!
Click below to reveal each daily beauty steal!
Don’t cry because these beauty steals are over,
smile because there’s still shopping to be done!
Don’t cry because these beauty steals are over, smile because there’s still shopping to be done!
These beauty steals are over, but
today’s are live and waiting.
Keep scrolling! There are more beauty steals ahead!
This Ulta Beauty event is over. See you next time!
These beauty steals are over, but
today’s are live and waiting.
This week’s
one-day-only beauty steals are live. Hurry before they’re gone!
Keep scrolling! There are more beauty steals ahead!
This Ulta Beauty event is over. See you next time!
This week’s
one-day-only beauty steals are live. Hurry before they’re gone!
This Ulta Beauty event is over. See you next time!
Check back in one week to unlock new beauty steals!
Click below to reveal each daily beauty steal!
Come back next week to unlock even more.
This week’s
one-day-only beauty steals are live. Hurry before they’re gone!
Click below to reveal each daily
beauty steal! Come back next week
to unlock even more.
These beauty steals are over, but
today’s are live and waiting.
Don’t cry because these beauty steals are over, smile because there’s still shopping to be done!
This week’s
one-day-only beauty steals are live. Hurry before they’re gone!
Keep scrolling! There are more beauty steals ahead!
This Ulta Beauty event is over. See you next time!
Click below to reveal each daily
beauty steal! Come back next week
to unlock even more.
Don’t cry because these beauty steals are over, smile because there’s still shopping to be done!
Patience is a virtue — these deals will unlock very soon!
This week’s
one-day-only beauty steals are live. Hurry before they’re gone!
This Ulta Beauty event is over. See you next time!
Click below to reveal each daily
beauty steal! Come back next week
to unlock even more.
Click below to reveal each daily
beauty steal! Come back next week
to unlock even more.
Click below to reveal each daily
beauty steal! Come back next week
to unlock even more.
NEW!
$27
3.21
Buxom Full-On
Plumping Lip Cream
If shimmer and glitter aren’t your thing, this plumping lip cream is for you. Offering up
a glass-smooth finish, these lip creams come in a range of flattering shades — from your lips-but-better nudes to bold burgundies that beg attention. The result: soft and sexy lips that just won’t quit.
shop
next
back
exit
3.21
ONLY!
$10.50
3.22
Sunday Riley Power Couple Mini Kit
Though she be but little, this duo is fierce. This powerful kit includes a lactic-acid treatment that exfoliates and smooths skin, while the retinol night oil helps skin to look and feel younger while you sleep.
shop
next
exit
back
3.22
ONLY!
$14
3.23
Origins Ginzing SPF
40 Energy-Boosting Tinted Moisturizer
If an energy drink for your skin existed,
it would look like this tinted moisturizer. The lightweight and oil-free formula is gentle on skin but really packs a punch with its energizing ingredients that help skin glow with moisturized radiance.
shop
next
exit
back
3.23
ONLY!
3.24
Urban Decay
Eyeshadow Primer Potions
Yes, your makeup will be better off
with an eye primer. Whether you’re looking for a matte finish, a subtle shimmer, ageless benefits, or a transparent base, these Urban Decay primer potions offer up the crease-
free benefits you’ve been missing.
shop
next
exit
back
3.24
ONLY!
$12
3.25
IT Cosmetics Bye
Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer
It’s time to say au revoir to the dark circles that live underneath your eyes. Developed by plastic surgeons — so you know it’s got to be good — this highly pigmented and full-coverage concealer can cover anything without creasing.
shop
next
exit
back
3.25
ONLY!
$14
3.26
Benefit Cosmetics
Gimme Brow+
Tinted Volumizing Eyebrow Gel
With the wrong products, your eyebrows can look unnatural and overdone fast, but this tinted brow gel is here to make sure that never happens. Its formula uses tiny microfibers to cling to skin and hair, so the long-lasting results always look real.
shop
next
exit
back
3.26
ONLY!
$12
3.27
Too Faced Better
Than Sex Volumizing Mascara
Some mascara brushes are too fluffy
to ever reach your roots, but this
soft-flex wand is prepared to change that. It lengthens, it defines, and the triple-black formula is undeniably intense, so the results are always dramatic (in the best way).
shop
exit
back
next
3.27
ONLY!
exit
back
next
Urban Decay
Naked Wild West Eyeshadow Palette
The first all-vegan Naked palette is officially here, and it’s filled with the kind of desert-inspired neutral eyeshadows fit for everyday use, plus some unique new favorites that we’re betting you don’t own yet (just look at those blues!).
shop
NEW!
$49
3.28
MAC Prep + Prime
Fix+ Primer and
Setting Spray
There’s a reason why you’ll often find
this spray backstage at fashion week
and in the kits of artists: it works, like, really works. Not only does the light-weight water offer all over hydration before makeup application, but it also locks in your look for 12 hours.
shop
next
back
exit
3.29
Perricone MD High Potency Growth Factor Moisturizer and Serum
Indulging yourself takes on new meaning with this serum and moisturizer. The serum serves as a day-and-night essential that creates a lifting effect, while the moisturizer acts as a firming and plumping treatment that won’t disappoint.
shop
next
exit
back
3.29
ONLY!
50% off
3.30
bareMinerals Mineral
Veil Finishing Powder
These mineral powders create the kind of smoothing effect that only pros can usually achieve. With a handful of benefits like hydration and oil absorption, these loose veils are made to be the perfect finale to any makeup look.
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3.31
Peter Thomas Roth
Water Drench Hyaluronic Cloud Cream
Continuous hydration is hard to come by, but this cream is loaded with a high concentration of hyaluronic acid, which retains up to 1,000 times its weight in water, and ceramides so skin can enjoy long-lasting moisture.
shop
next
exit
back
3.31
ONLY!
$26
4.1
KKW Beauty Lipliners
Finding a nondrying lip liner is like finding gold, which makes these creamy and luxe formulas so special. Not only do they help to define and shape your lips, but they also come in a range of flattering shades, including midtone pinks and vivid reds.
shop
next
exit
back
4.1
ONLY!
$6
4.2
Tarte Face Tape Foundation
Inspired by Tarte’s popular concealer, this longwearing and full-coverage formula mattifies, hydrates, and brightens skin all at once. It’s waterproof, sweatproof, and transfer-proof so skin looks virtually flawless for hours.
shop
next
exit
back
4.3
Anastasia Beverly
Hills Brow Wiz
Creating natural-looking brows and filling in sparse spots is a breeze with this ultrathin pencil. The pigmented wax formula helps to create the appearance of fuller and bolder brows with the kind of flexibility that’s almost too easy. No wonder it’s a favorite among everyone.
shop
exit
back
next
exit
back
next
Urban Skin Rx Pro Strength Resurfacing Vitamin C Cleansing Bar
Thanks to the powerful concentration of niacinamide and a list of resurfacing acids, this new clinical-strength cleansing bar will help smooth skin and clear pores — fast. In other words, it’s a bestseller in the making.
shop
NEW!
$20.50
$11.50
3.28
ONLY!
$14.50
3.30
ONLY!
50% off
4.2
ONLY!
$19.50
4.3
ONLY!
$11.50
3.21
Buxom Full-On
Plumping Lip Cream
If shimmer and glitter aren’t your thing, this plumping lip cream is for you. Offering up a glass-smooth finish, these lip creams come in a range of flattering shades — from your lips-but-better nudes to bold burgundies that beg attention. The result: soft and
sexy lips that just won’t quit.
shop
next
back
exit
3.21
ONLY!
3.22
Sunday Riley Power Couple Mini Kit
Though she be but little, this duo is fierce. This powerful kit includes a lactic-acid treatment that exfoliates and smooths skin, while the retinol night oil helps skin to look and feel younger while you sleep.
shop
next
exit
back
3.22
ONLY!
3.23
Shiseido Essential Energy Moisturizing Cream
Don’t let dry skin ruin your mood this winter. Like an alarm clock
for skin, this energizing cream wakes up your complexion while combating dullness, dryness,
and fine lines with ease.
shop
next
exit
back
3.23
ONLY!
3.24
Urban Decay
Eyeshadow Primer Potions
This lightweight face serum manages
to combine the brightening power
of vitamin C and the correcting power
of retinol to help firm skin in just a
few weeks. Kiss your dull and tired complexion goodbye!
shop
next
exit
back
3.24
ONLY!
$12
3.25
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer
It’s time to say au revoir to the dark circles that live underneath your eyes. Developed by plastic surgeons — so you know it’s got to be good — this highly pigmented and full-coverage concealer can cover anything without creasing.
shop
next
exit
back
3.25
ONLY!
$14
3.26
Benefit Cosmetics Gimme Brow+ Tinted Volumizing Eyebrow Gel
With the wrong products, your eye-brows can look unnatural and overdone fast, but this tinted brow gelis here to make sure that never happens. Its formula uses tiny microfibers to cling
to skin and hair, so the long-lasting results always look real.
shop
next
exit
back
3.26
only!
$12
3.27
Too Faced Better
Than Sex Volumizing Mascara
Some mascara brushes are too fluffy
to ever reach your roots, but this
soft-flex wand is prepared to change that. It lengthens, it defines, and the triple-black formula is undeniably intense, so the results are always dramatic (in the best way).
shop
exit
back
next
3.27
ONLY!
exit
back
next
Urban Decay
Naked Wild West Eyeshadow Palette
The first all-vegan Naked palette is officially here, and it’s filled with the kind of desert-inspired neutral eyeshadows fit for everyday use, plus some unique new favorites that we’re betting you don’t own yet (just look at those blues!).
shop
NEW!
$49
$11.50
$20.50
$14
$10.50
3.28
MAC Prep + Prime
Fix+ Primer and
Setting Spray
There’s a reason why you’ll often find
this spray backstage at fashion week
and in the kits of artists: it works, like, really works. Not only does the light-weight water offer all over hydration before makeup application, but it
also locks in your look for 12 hours.
shop
next
back
exit
3.28
ONLY!
$14.50
3.29
Perricone MD High Potency Growth Factor Moisturizer and Serum
Indulging yourself takes on new meaning with this serum and moisturizer. The serum serves as a day-and-night essential that creates a lifting effect, while the moisturizer acts as a firming and plumping treatment that won’t disappoint.
shop
next
exit
back
3.29
ONLY!
3.30
Origins Ginzing SPF
40 Energy-Boosting Tinted Moisturizer
If an energy drink for your skin existed, it would look like this tinted moisturizer. The lightweight and oil-free formula is gentle on skin but really packs a punch with its energizing ingredients that help skin glow with moisturized radiance.
shop
next
exit
back
3.30
ONLY!
50% off
3.31
Peter Thomas Roth
Water Drench
Hyaluronic Cloud
Cream
Yes, your makeup will be better off
with an eye primer. Whether you’re looking for a matte finish, a subtle shimmer, ageless benefits, or a transparent base, these Urban Decay primer potions offer up the crease-
free benefits you’ve been missing.
shop
next
exit
back
3.31
ONLY!
$26
4.1
KKW Beauty Lipliners
Finding a nondrying lip liner is like finding gold, which makes these creamy and luxe formulas so special. Not only do they help to define and shape your lips, but they also come in
a range of flattering shades, including midtone pinks and vivid reds.
shop
next
exit
back
4.1
ONLY!
$6
4.2
Tarte Face Tape Foundation
Inspired by Tarte’s popular concealer, this longwearing and
full-coverage formula mattifies, hydrates, and brightens skin all at once. It’s waterproof, sweatproof, and transfer-proof so skin looks virtually flawless for hours.
shop
next
exit
back
4.2
only!
4.3
Anastasia Beverly
Hills Brow Wiz
Creating natural-looking brows and filling in sparse spots is a breeze with this ultrathin pencil. The pigmented wax formula helps to create the appearance of fuller and bolder brows with the kind of flexibility that’s almost too easy. No wonder it’s a favorite among everyone.
shop
exit
back
next
4.3
ONLY!
$11.50
exit
back
next
Urban Skin Rx Pro Strength Resurfacing Vitamin C Cleansing Bar
Thanks to the powerful concentration of niacinamide and a list of resurfacing acids, this new clinical-strength cleansing bar will help smooth skin and clear pores — fast. In other words, it’s a bestseller in the making.
shop
NEW!
$32
$19.50
50% off
$32