1401 Northern Court
Visit Website
Imaginary Factory
Even before the pandemic made to-go drinks a thing, Hastings Cameron, a longtime Madison bartender, wanted to launch bar-quality ready-to-drink cocktails. He’s done just that with Imaginary Factory, which opened in June 2021 with a super-minimalist vibe but big ambitions. Part bar, part retail space, Imaginary Factory features all-white walls and tables and chairs, which lets the vibrant cocktails pop. Cameron buys bulk wine and spirits, including high-proof Canadian whisky, which he sticks in a barrel or turns into bitters. He brings the two back together with Demerara syrup and citrus peel for an Old-Fashioned, available at the bar or in a bottle to go. Other drinks include the Imaginary Orange, with citrus, carrot, turmeric and black pepper, as well as a wine-pineapple soda topped with sage foam.
Open in Google Maps