Amplifying Growth in the Era of Intelligent Commerce
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Commerce has undergone a remarkable evolution. And like all great evolutions, it has been marked by a series of eras.
What started in-store has moved first online and then into the palms of our hands. From the rise of social commerce to the subsequent reliance on retail media, there has only been one constant: the consumer is always the catalyst for change.
And this new consumer has become more engaged, dynamic, and digitally influenced than ever before. Once again, we’re on the precipice of a new era of intelligent commerce, needing to transcend boundaries to keep pace with their ever-changing behaviors. Is your team prepared?
Join us at BRAVE COMMERCE Live, where we'll challenge each other, share our experience-based insights, and leave with the playbooks necessary to shape the future of commerce and accelerate growth together.
Learn about latest commerce insights and innovations from industry leaders. Watch all of our sessions on-demand.
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Your hosts
Rachel Tipograph is the founder and CEO of MikMak, an enterprise ecommerce marketing platform. She is also the co-host of the BRAVE COMMERCE podcast.
Sarah Hofstetter is the President of Profitero and co-host of the BRAVE COMMERCE podcast.
Tuesday, May 21st | New York City
BRAVE COMMERCE Live Executive Summit
Join commerce leaders from brands including:
About Profitero
Profitero is the leading global commerce acceleration company offering a flexible suite of intelligence-driven solutions so that brands can grow profitably. Our integrated digital shelf analytics, shelf-intelligent activation and advisory services empower brands to optimize product availability, discoverability, and maximize conversions across 1,200+ retailers in 70 countries.
Profitero’s Open Commerce Ecosystem makes it possible for retailers, agencies and tech providers to combine digital shelf data insights with their own solutions, eliminating data gaps and unlocking incremental value for brands.
To learn more, visit profitero.com.
About MikMak
Our Sponsors
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About Profitero
MikMak is the leading global platform for eCommerce enablement and analytics. Our software grows brands commerce-first by accelerating sales, driving profitability, and helping them convert their customers worldwide. The brands of tomorrow will be built on top of real-time consumer data that shows how we shop, how we identify, what our needs and wants are, and what causes us to buy or not.
What will separate the brand winners from losers is using commerce intelligence to make business decisions throughout a brand’s entire lifecycle and with all their partners. At MikMak, our forward-looking mission is to be the #1 Commerce Intelligence enabler that converts global consumers.
To learn more, visit mikmak.com.
About MikMak
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Rachel Tipograph
CEO
Doug Straton
Retail Chief Growth Officer & Chief Customer Evangelist
Andrea Steele
Sr. Director, Omnichannel Marketing
Kevin Shapiro
Senior Vice President, US Consumer Beauty Brands
Veeral Shah
Chief Digital & eComm Officer
Brad Santanna
Head Of Omnichannel Marketing
Marcia Resnick
Head of eCommerce
Mike Pierson
Head of Sales
Chris Perry
Chief Learning Officer
Nick Marple
VP of eCommerce
Janda Lukin
CMO
Farrah Linden
Media Director
Oskar Kaszubski
Chief Growth Officer &
Co-Founder
Ram Iyer
Sr. Director, Digital Strategy and eCommerce
Sarah Hofstetter
President, Profitero
Diana Haussling
SVP, GM North America Consumer Experience & Growth
Michal Geller
President of eCommerce & Digital
Chris Foley
President
Mike Black
Chief Growth Officer
Ashley Becker
VP Global Ecommerce Capabilities
Kofi Amoo-Gottfried
CMO
Sean Adams
SVP, Digital Marketing & eCommerce
Speakers
Rachel Tipograph
CEO
Doug Straton
Retail Chief Growth Officer & Chief Customer Evangelist
Andrea Steele
Sr. Director, Omnichannel Marketing
Kevin Shapiro
Senior Vice President, US Consumer Beauty Brands
Veeral Shah
Chief Digital & eComm Officer
Brad Santanna
Head Of Omnichannel Marketing
Marcia Resnick
Head of eCommerce
Mike Pierson
Head of Sales
Chris Perry
Chief Learning Officer
Nick Marple
VP of eCommerce
Janda Lukin
CMO
Farrah Linden
Media Director
Oskar Kaszubski
Chief Growth Officer &
Co-Founder
Ram Iyer
Sr. Director, Digital Strategy and eCommerce
Sarah Hofstetter
President
Diana Haussling
SVP, GM North America Consumer Experience & Growth
Chris Foley
President
Mike Black
Chief Growth Officer
Ashley Becker
VP Global Ecommerce Capabilities
Kofi Amoo-Gottfried
CMO
Sean Adams
SVP, Digital Marketing & eCommerce
Speakers
Agenda
Part 1: Embracing Intelligent commerce
8-9am
Registration & Breakfast
Hosts' Welcome
9-9:20am
Keynote: The Art of Brand Building
9:20-9:45am
Evolving with the Eras of Commerce
9:45-10:30am
Shoppers and the economy are ever-changing. Therefore, brands, markets, and platforms need to understand not just the current state of commerce, but how to evolve with each new era. This panel provides the full range of perspectives needed to understand where commerce is and how to prepare for where it’s heading.
9:45-10:30am
Evolving with the Eras of Commerce
BREAK
10:30-10:50am
From Compliance to Effectiveness: The Evolution of Content
10:50-11am
View details
View agenda
Rachel Tipograph
CEO, MikMak
Sarah Hofstetter
President
Moderator:
Rachel Tipograph
CEO, MikMak
Veeral Shah
Chief Digital & eComm Officer, Nestlé
Kofi Amoo-Gottfried
CMO, DoorDash
Sponsored by
Sponsored by
LUNCH
12-12:45pm
View details
Collaborative Leadership:
A Case Study in Omnichannel Success
12:45-1:30pm
A compelling case study highlighting Campbell's successful cross-departmental collaboration, offering valuable lessons and insights for businesses aiming to optimize omnichannel acceleration.
12:45-1:30pm
Controversial Commerce: Hot Topic Debates
11am-12pm
Part 2: controversial commerce
Debate-style, interactive session with audience
Ashley Becker
VP Global Ecommerce Capabilities, Kraft Heinz
Sean Adams
SVP, Digital Marketing & eCommerce, Utz Snacks
Farrah Linden
Media Director, Wella
Andrea Steele
Sr. Director, Omnichannel Marketing, The Hershey Co.
Controversial Commerce: Hot Topic Debates
11am-12pm
The Best Org Structure for Commerce Success
Offline vs. Online Commerce
Retail vs National Media | Where to Invest Now and in the Future
Debate-style, interactive session with audience
View details
Moderator:
Sarah Hofstetter
President, Profitero
Chris Foley
President, Campbell's Snacks
Janda Lukin
CMO, Campbell's Snacks
Mike Pierson
Head of Sales, Campbell's Snacks
Collaborative Leadership:
A Case Study in Omnichannel Success
View details
Moderator:
Kayla Darcey
Global Enterprise Sales Director, MikMak
Commerce Media: Revolutionizing Consumer Engagement
1:30-2:15pm
As retailers enter their agency era, brand marketers have ever more complicated media landscapes to navigate. This panel discussion offers brand perspectives into how to develop a responsive and successful media strategy to reach today’s consumers.
Commerce Media: Revolutionizing Consumer Engagement
1:30-2:15pm
Marcia Resnick
Head of eCommerce, Pernod Ricard
Kevin Shapiro
Senior Vice President, US Consumer Beauty Brands, Coty
View details
The Maitrix Retail Revolutions
2:15-3pm
Today’s retail reality is but a distraction from the true evolution of the AI-driven marketplace. But how exactly is AI impacting our brand go-to-market strategies today and how can we unplug to tap into its transformative potential tomorrow?
This session will empower brand leaders to take the red pill of AI to a) understand its evolving roles, opportunities and advantages and b) become the Neo of their organizations, manipulating their commercial realities, from predictive analytics to personalized marketing and beyond.
The Maitrix Retail Revolutions
2:15-3pm
Mike Black
Chief Growth Officer, Profitero
Ram Iyer
Sr. Director, Digital Strategy and eCommerce, Microsoft
Oskar Kaszubski
Chief Growth Officer & Co-Founder, firstmovr
Chris Perry
Chief Learning Officer, firstmovr
BREAK
3-3:20pm
part 4: being brave in the face of change
Part 3: proven practices
Unwrapping Success: How Hershey's Cracked the Omnichannel Code
3:20-3:30pm
Brad Santanna
Head Of Omnichannel Marketing, The Hershey Co.
Doug Straton
Retail Chief Growth Officer & Chief Customer Evangelist, Bazaarvoice
View details
How Bravery Drives Commerce Growth
3:30-4pm
BRAVE COMMERCE is more than a podcast. It is a community of leaders who drive innovation by making brave choices and forging new paths. This conversation with one of our community all stars will explore the role of bravery in successful commerce leadership.
How Bravery Drives Commerce Growth
3:30-4pm
Rachel Tipograph
CEO, MikMak
Sarah Hofstetter
President, Profitero
Diana Haussling
SVP, GM North America Consumer Experience & Growth, Colgate Palmolive
Audience Q&A and Closing Comments
4:15-4:45pm
Cocktail Party
4:30-6pm
Eli Orkin
VP Marketing, Vizit
Emily Thomas Theobald
Director, Connected Commerce Sales, Church & Dwight
Unwrapping Success: How Hershey's Cracked the Omnichannel Code
3:20-3:30pm
Hear about The Hershey Company’s omnichannel evolution. Explore the foundational steps they've taken to navigate and thrive in their unique e-commerce category to help you calibrate where you are in your journey.
View details
View details
Hear about The Hershey Company’s omnichannel evolution. Explore the foundational steps they've taken to navigate and thrive in their unique e-commerce category to help you calibrate where you are in your journey.
Unwrapping Success: How Hershey's Cracked the Omnichannel Code
3:20-3:30pm
Emily Thomas Theobald
Director, Connected Commerce Sales
Eli Orkin
VP Marketing
Tia Mowry
Founder & Creative Director
Watch Keynote
Keynote speakers
Karima McDaniel
President & General Manager
View bio
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Karima McDaniel is the President of 4U by Tia (an Amyris brand). Karima brings 20 years of consumer market expertise and is known for scaling high-growth businesses, leading all aspects of brand and product strategy and commercialization. Before Amyris, Karima served as the Global Chief Marketing Officer of a global health and wellness company, helping build and execute the Marketing strategy for a portfolio of over 12 brands across 60+ countries. Karima has also held progressive senior Marketing and Brand roles at Rodan + Fields (the #1 premium skincare brand in North America) and Johnson & Johnson/Neutrogena. Additionally, Karima has been instrumental in helping scale multiple high-growth businesses by helping develop new organizational processes and systems while expanding consumer reach. She earned her MBA from the University of Michigan Ross School of Business and her undergraduate degree in Marketing from Hampton University.
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Tia Mowry is a multi-talented actress, producer, author, and business owner. She is also one of social media’s most prominent influencers with over 29 million followers across all social platforms. She has been in the public eye for over 20 years, gaining initial fame and becoming a 90’s pop culture icon in the hit comedy, “Sister, Sister” from Paramount Television.
Tia recently launched her new high-performance natural hair care brand 4U by Tia Mowry. The line is formulated by science for textured curls and offers clean, affordable, and effective products for natural hair.
Read Tia's full bio >
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Tia Mowry
Founder & Creative Director, 4U by Tia
Karima McDaniel
President & General Manager, 4U by Tia
View details
Keynote: The Art of Brand Building
9:20-9:45am
Kickoff BRAVE COMMERCE Live with a keynote session all about the art of brand building. During this session you will hear the origin story of 4U by Tia, a haircare brand created by Tia Mowry. Tia and 4U President Karima McDaniel will then join our hosts in a conversation about how to build a brand from scratch and lessons they’ve learned along the way.
Keynote: The Art of Brand Building
9:20-9:45am
Sam Gagliardi
EVP, eCommerce, Global Solutions, Circana
Kate Hamill
Director, Head of Industry, Retail & eCommerce, Meta
Kate Hamill
Director, Head of Industry, Retail & eCommerce
Josh Cierski
Associate Media Director, Reckitt
Nick Marple
VP, eCommerce, Fortune Brand Innovations
Michal Geller
President, eCommerce & Digital, Newell Brands
Kayla Darcey
Global Enterprise Sales Director
Jessica Goon
CMO, Tate's Bake Shop
Jessica Goon
CMO
Laura Tabano
Industry Manager, Disruptors, Meta
Laura Tabano
Industry Manager, Disruptors
Josh Cierski
Associate Media Director
Sam Gagliardi
EVP, eCommerce, Global Solutions
Moderator:
Kayla Darcey
Global Enterprise Sales Director, MikMak
Sponsored by
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Sponsored by
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