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Discover ways you can build wealth and enhance your financial well-being through budgeting, saving, investing, insurance, and more. Let us guide you through an easy-to-use process for reimagining your financial future, wherever you are on the journey.
Use these convenient tools and calculators to help you with budgeting, saving, investing, life insurance, retirement planning, and much more.
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How well are you handling your money? Answer a few questions to find out and get tips on improving your financial well-being.
BUILD YOUR DOLLARS
Use this resource to chart your spending and see where you may be able to free up dollars to invest for retirement.
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This interactive calculator can help you figure out how much money you may need to meet your expenses in retirement.
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Helping Black Americans achieve financial independence.
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Commitment 1
These are the Prudential leaders working to drive greater awareness opportunity and potential to help Black American’s erase the wealth gap and build better financial futures.
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Disclaimer
Financial advisors who are available through the Stages channel currently offer a more limited range of products and services as compared to the range of products and services offered through other Prudential distribution channels. These advisors currently offer only insurance products issued by PICA and its affiliates (“Prudential companies”). It is generally more profitable to Prudential if you purchase insurance products that are issued by a Prudential company than a non-Prudential company.
Comprehensive financial planning offered through the Stages channel is more limited in scope than comprehensive financial planning offered through the Prudential Advisors distribution channel.
Financial advisors through the Stages channel offer a no cost consultation and provide an overview of your financial life with proposed solutions for you to consider. You will not receive a written financial plan or investment recommendations as part of the no cost consultation.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Prudential and its affiliates are not liable for use of the Stages platform. Clients seeking information regarding their particular investment needs should contact a financial professional.
Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only and may not be approved in all states. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
Securities and Insurance Products:
Certain securities products and services are offered through Pruco Securities, LLC and Prudential Investment Management Services, LLC, both members SIPC and located in Newark, NJ, or Prudential Annuities Distributors, Inc., located in Shelton, CT. See Statement of Financial Condition for Prudential Investment Management Services, LLC.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss. You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Accessibility
Prudential Stages is an umbrella marketing name for Pruco Securities LLC, (sometimes referred to as “Pruco”) doing business as Prudential Financial Planning Services, pursuant to a separate agreement. Investment advisory products and services are made available through Pruco, a registered investment adviser.
Assurance IQ, LLC a wholly-owned subsidiary of Prudential Financial, Inc. ("Prudential") matches buyers with products such as life and health insurance and auto insurance, enabling them to make purchases online or through an agent. Neither Prudential Financial, Inc. nor Assurance IQ issues, underwrites, or administers health plans or health insurance policies.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities and Variable Life Insurance are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ
Some of the products and services discussed on the Stages site are in development and may not be currently available.
For additional important information about the products, services and companies that make them available, please click here.*
Prudential Stages is an umbrella marketing name for Pruco Securities LLC, (sometimes referred to as “Pruco”) doing business as Prudential Financial Planning Services, pursuant to a separate agreement. Investment advisory products and services are made available through Pruco, a registered investment adviser.
Assurance IQ, LLC a wholly-owned subsidiary of Prudential Financial, Inc. ("Prudential") matches buyers with products such as life and health insurance and auto insurance, enabling them to make purchases online or through an agent. Neither Prudential Financial, Inc. nor Assurance IQ issues, underwrites, or administers health plans or health insurance policies.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities and Variable Life Insurance are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ
Some of the products and services discussed on the Stages site are in development and may not be currently available.
For additional important information about the products, services and companies that make them available, please click here.*
"Prudential Advisors" is a brand name of The Prudential Insurance Company of America and its subsidiaries.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
Template: 1000797-00020-00
© 2024 Prudential Financial, Inc. and its related entities. Prudential, PGIM, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.
"Prudential Advisors" is a brand name of The Prudential Insurance Company of America and its subsidiaries.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
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© 2023 Prudential Financial, Inc. and its related entities, Prudential, the Prudential logo, the Rock symbol, Prudential LINK and LINK by Prudential are service marks of Prudential Financial and its related entities, registered in many jurisdic4ions worldwide.
Discover ways you can build wealth and enhance your financial well-being through budgeting, saving, investing, insurance, and more.
Reimagine
your financial future.
explore more
retire with confidence
invest in your future
Plan Your Goals
What are deferred annuities?
Does the 4% rule work for today’s retirement?
Retirement by the Numbers: Calculate Your Costs
Investment Calculator
What’s your investment age?
Saving and Investing Strategies
Financial wellness
assessment
Read more
money lessons
for kids
Read more
Understanding your starting point
Explore more
Read more
Read more
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Commitment 2
Establish representation goals for people of color at all levels, including senior-most executives, and tie executive compensation to these goals.
representation
Commitment 3
Mandate anti-racism and other inclusion training for all U.S. employees.
anti-racism
Commitment 4
Create greater transparency of our diversity data.
transparency
Commitment 5
Mark Juneteenth as a day of education and reflection to continue our learning. Make Election Day a “no meeting day” to extend our policy offering scheduling flexibility to enable our associates to exercise their right to vote.
juneteenth
Commitment 6
Design and deliver products, services, and operations in every business and function to improve racial equity outcomes.
inclusive Design
Commitment 7
Allocate resources for research and development capital to incubate inclusive products, services, and distribution channels.
Resources
Commitment 8
Accelerate our social justice public policy agenda, focusing on criminal justice reform, police reforms addressing racism, voting rights, and closing the racial wealth gap.
justice
Commitment 9
Allocate resources to invest in institutions, ventures, and high-impact nonprofits working to remove structural barriers to Black economic empowerment.
empowerment
Reduce Motion
"Prudential Advisors" is a brand name of The Prudential Insurance Company of America and its subsidiaries.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
Template: 1000797-00014-00
© 2023 Prudential Financial, Inc. and its related entities, Prudential, the Prudential logo, the Rock symbol, Prudential LINK and LINK by Prudential are service marks of Prudential Financial and its related entities, registered in many jurisdictions worldwide.
Financial advisors who are available through the Stages channel currently offer a more limited range of products and services as compared to the range of products and services offered through other Prudential distribution channels. These advisors currently offer only insurance products issued by PICA and its affiliates (“Prudential companies”). It is generally more profitable to Prudential if you purchase insurance products that are issued by a Prudential company than a non-Prudential company.
Comprehensive financial planning offered through the Stages channel is more limited in scope than comprehensive financial planning offered through the Prudential Advisors distribution channel.
Financial advisors through the Stages channel offer a no cost consultation and provide an overview of your financial life with proposed solutions for you to consider. You will not receive a written financial plan or investment recommendations as part of the no cost consultation.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Prudential and its affiliates are not liable for use of the Stages platform. Clients seeking information regarding their particular investment needs should contact a financial professional. Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only and may not be approved in all states. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
Securities and Insurance Products:
Certain securities products and services are offered through Pruco Securities, LLC and Prudential Investment Management Services, LLC, both members SIPC and located in Newark, NJ, or Prudential Annuities Distributors, Inc., located in Shelton, CT. See Statement of Financial Condition for Prudential Investment Management Services, LLC.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Prudential Stages is an umbrella marketing name for Pruco Securities LLC, (sometimes referred to as “Pruco”) doing business as Prudential Financial Planning Services, pursuant to a separate agreement. Investment advisory products and services are made available through Pruco, a registered investment adviser.
Assurance IQ, LLC a wholly-owned subsidiary of Prudential Financial, Inc. ("Prudential") matches buyers with products such as life and health insurance and auto insurance, enabling them to make purchases online or through an agent. Neither Prudential Financial, Inc. nor Assurance IQ issues, underwrites, or administers health plans or health insurance policies.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities and Variable Life Insurance are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ
Some of the products and services discussed on the Stages site are in development and may not be currently available.
For additional important information about the products, services and companies that make them available, please click here.*
Disclaimer
Accessibility
®
LIFETIMES
START WHERE YOU ARE, PROTECT WHAT YOU HAVE
- Taking Steps
- On Your Way
- Going Places
Recurring Spending versus Investing
explore more
Read more
Understand how these financial tools can help provide income when you need it, even for life.
What are deferred annuities?
Read more
Discover smart ways to build your financial future.
Does the 4% rule work for today’s retirement?
Read more
See how much it will take to live the kind of life you want in retirement.
Retirement by the Numbers: Calculate Your Costs
Tool
retire with confidence
Read more
See where your money is going and
how to save more for the future.
Investment
Calculator
Tool
Read more
See where you are compared to your
long-term goals.
What’s your investment age?
Read more
Discover smart ways to build your financial future.
Saving and Investing Strategies
invest in your future
explore more
Read more
Teach your children the basics of
money management.
money lessons
for kids
Read more
Thinking about life insurance for the first time or deciding if an old policy still meets your needs can feel overwhelming. But taking the right steps can help secure your financial future and provide a strong foundation for securing generational wealth.
UNDERSTAND THE BENEFITS OF LIFE INSURANCE
Plan Your Goals
Plan Your Goals
invest in your future
retire with confidence
Plan Your Goals
invest in your future
retire with confidence
1071522-00001-00
Find an Advisor
Prudential Careers
More Wealth-Building Resources
Our Partners
more Resources
Racial Equity Commitments
Faces Behind Our Commitment
Commitment Through Action
Wealth Building Tools
Plan | Invest | Retire
Reimagine Your Financial Future
popular tools & resources
Let’s look at some of the biggest financial challenges facing
Black Americans and strategies to address them.
MAKE WEALTH BUILDING RUN IN YOUR FAMILY WITH BLUEPRINTS TO BLACK WEALTH
Back to top
Find out how much life insurance you need to be prepared for all of life's biggest moments. Use this calculator to assess your needs.
Planning Ahead
1075163-00006-00
Read more
Helping Black Americans achieve financial independence.
FOSTERING FINANCIAL INCLUSION WITH DFREE
®
Read more
We’re teaming up to help businesses and communities.
Working together to support Black entrepreneurs and small business owners
Prudential Group Insurance benefits help deliver inclusive enrollment and engagement experiences to meet the unique needs of the workforce.
Breaking the Barriers to Financial Security
LEARN more
Read more
Financial wellness initiatives help families take control.
Prudential and GreenPath tackle household debt
Commitment through ACTION
Talk to a Financial Professional
Find out how much life insurance you need to be prepared for all of life's biggest moments. Use this calculator to assess your needs.
PLANNING AHEAD
Use this resource to chart your spending and see where you may be able to free up dollars to invest for retirement.
BUILD YOUR DOLLARS
Plug in your monthly income and expenses to gain a clearer understanding of how you can make your money work better for you
SUMMING IT UP
Use these convenient tools and calculators to help you with budgeting, saving, investing, life insurance, retirement planning, and much more.
run the numbers
explore more
retire with confidence
invest in your future
Plan Your Goals
Read more
What are deferred annuities?
Read more
Does the 4% rule work for today’s retirement?
Read more
Retirement by the Numbers: Calculate Your Costs
Read more
Investment Calculator
Read more
What’s your investment age?
Read more
Saving and Investing Strategies
EXPLORE MORE
MYTHS OF
LIFE INSURANCE
Read more
money lessons
for kids
Read more
Understanding THE BENEFITS OF LIFE INSURANCE
Find an Advisor
Prudential Careers
More Wealth Building Resources
Our Partners
more Resources
Racial Equity Commitments
Faces Behind Our Commitment
Commitment Through Action
Wealth Building Tools
Plan | Invest | Retire
Reimagine Your Financial Future
popular tools & resources
Talk to a Financial Professional
Talk to a Financial Professional
MYTHS OF
LIFE INSURACE
There are a lot of myths out there about life insurance, and you’ve most likely heard at least one of them. The fact is life insurance can be an important part of your financial plan. Although it’s often overlooked and misunderstood our goal is to help you understand why life insurance is so important. Hear are four of the most common misconceptions.
Plug in your monthly income and expenses to gain a clearer understanding of how you can make your money work better for you.
SUMMING IT UP
Back to top
Helping Black Americans achieve financial independence.
FOSTERING FINANCIAL INCLUSION WITH DFREE
Read more
Working together to support Black entrepreneurs and small business owners
Read more
Prudential Group Insurance benefits help deliver inclusive enrollment and engagement experiences to meet the unique needs of the workforce.
Breaking the Barriers to Financial Security
LEARN more
Financial wellness initiatives help families take control.
Prudential and GreenPath tackle household debt
Read more
Click on video
Talk to a Financial Professional
You’ve worked so hard to meet your goals. Prudential empowers generations by providing expertise in investment, insurance, and retirement, allowing you to concentrate on what truly matters. Start with a review today. Learn more
Talk to a financial professional
BUILD A
LEGACY
THAT LASTS
Blueprints to Black Wealth builds on Prudential’s long-standing commitment to invest in communities, organizations, and institutions that drive true economic inclusion. It is based on a deep understanding of the power of the Black community and importance of generational wealth building. Across our businesses, Blueprints provides an empowering catalyst that ensures Black Americans have access to practical, useful information and insights to pursue and achieve the kind of financial future they want.
Read more
Reimagine now
You’ve worked so hard to meet your goals. Prudential empowers generations by providing expertise in investment, insurance, and retirement, allowing you to concentrate on what truly matters. Start with a review today. Learn more
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Watch stories of how Prudential is partnering with individuals and organizations to redefine and build Black Wealth
BUILDING BLACK WEALTH
World famous font designer Tré Seals partners with Prudential to create a new typeface to celebrate Black Wealth. Watch now
Watch stories of how Prudential is partnering with individuals and organizations to redefine and build Black Wealth
BUILDING BLACK WEALTH
Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
Securities and Insurance Products:
Certain securities products and services are offered through Prudential Investment Management Services LLC, member SIPC and located in Newark, NJ. See Statement of Financial Condition for Prudential Investment Management Services LLC.
“Prudential Advisors" is a brand name for the proprietary retail sales channel of The Prudential Insurance Company of America (“PICA”) and its insurance company and other affiliates (collectively “Prudential”). Prudential Advisors’ financial professionals are licensed insurance agents of Prudential. Pursuant to a strategic relationship between Prudential, LPL Enterprise, LLC (“LPLE”), and LPL Financial LLC (“LPLF”), Prudential Advisors financial professionals provide securities brokerage services and/or investment advice on securities solely as registered persons of LPL Enterprise, an affiliate of LPL Financial. LPLE and LPLF are not affiliated with Prudential. Securities and advisory services may also be offered through firms and financial professionals that are not affiliated with Prudential, LPLE and LPLF.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
Template: 1000797-00023-00
© 2024 Prudential Financial, Inc. and its related entities. Prudential, PGIM, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office) and Variable Life Insurance is distributed by Pruco Securities, LLC (“Pruco”), Newark, NJ (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD, Pruco) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ.
For additional important information about the products, services and companies that make them available, please click here.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.
Disclaimer
Accessibility
Black Enterprise is being paid $250,000 as part of its arrangement with Prudential Financial. Black Enterprise’s receipt of this compensation from Prudential creates a conflict of interest because of the financial incentive to promote Prudential. Black Enterprise and Alfred Edmonds, an associate of Black Enterprise, are not affiliated with Prudential and are not authorized or licensed to provide investment advice on behalf of Prudential.
Template: 1000797-00023-00
© 2025 Prudential Financial, Inc. and its related entities. Prudential, PGIM, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
“Prudential Advisors" is a brand name for the proprietary retail sales channel of The Prudential Insurance Company of America (“PICA”) and its insurance company and other affiliates (collectively “Prudential”). Prudential Advisors’ financial professionals are licensed insurance agents of Prudential. Pursuant to a strategic relationship between Prudential, LPL Enterprise, LLC (“LPLE”), and LPL Financial LLC (“LPLF”), Prudential Advisors financial professionals provide securities brokerage services and/or investment advice on securities solely as registered persons of LPL Enterprise, an affiliate of LPL Financial. LPLE and LPLF are not affiliated with Prudential. Securities and advisory services may also be offered through firms and financial professionals that are not affiliated with Prudential, LPLE and LPLF.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Securities and Insurance Products:
Certain securities products and services are offered through Prudential Investment Management Services LLC, member SIPC and located in Newark, NJ. See Statement of Financial Condition for Prudential Investment Management Services LLC.
Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.
Disclaimer
Accessibility
Black Enterprise is being paid $250,000 as part of its arrangement with Prudential Financial. Black Enterprise’s receipt of this compensation from Prudential creates a conflict of interest because of the financial incentive to promote Prudential. Black Enterprise and Alfred Edmonds, an associate
of Black Enterprise, are not affiliated with Prudential and are not authorized or licensed to provide investment advice on behalf of Prudential.
World famous font designer Tré Seals partners with
Prudential to create a new typeface to celebrate Black Wealth.
Transcript
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office) and Variable Life Insurance is distributed by Pruco Securities, LLC (“Pruco”), Newark, NJ (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD, Pruco) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ.
For additional important information about the products, services and companies that make them available, please click here.
Commitment through ACTION
Reimagine your financial future
Looking forward
Prepare for the long term
Invest with purpose
Build savings, not debt
Start here, any time
Reduce debt, increase saving.
Here are 5 ways to help
• Pay off high interest debt. Like credit cards.
• Build a 3-month emergency fund. Be cash
ready in case of job loss.
• Maintain health insurance.
• Consolidate those student loans.
• Consider Investing, learn about mutual funds.
• For peace of mind, do a will.
• Consider term insurance to help protect your
loved ones from the unexpected.
• Join your company or union retirement plan.
Get those matching contributions.
• Pay bills on time to avoid late fees.
• To help you save, start a monthly budget
to track expenses.
5 simple steps to get started
Let’s do it.
• Always be ready for any health situation.
Consider hospital indemnity insurance and
long-term care coverage.
• One goal is to turn your retirement savings
into retirement income. An annuity is one way.
• Starting investing for your retirement.
Consider a financial professional to help you.
• Try to pay off your mortgage faster.
You could save thousands on interest.
• Now build a 1-year emergency fund.
You’re ready for anything.
Let’s build that nest egg
Your future looks bright.
Build savings, not debt
Start here, any time
• Review your life insurance to ensure it can
cover all needs.
• Increase payments to reduce high-interest debt.
• The more you increase retirement plan
contributions, the more you'll have for retirement.
• Try to go to 6 months of emergency savings.
• Contribute to a health savings account (HSA)
with your employer or union.
As finances improve, you need a plan
Why Investing Matters.
Invest with purpose
• If you ever got really sick, critical care
insurance can help. It pays you cash to
help cover bills.
• Consider permanent life insurance as it won’t
expire, as long as you pay the premiums.
• Pay down non-mortgage, long-term debt.
• Keep feeding your employee or union retirement plan.
When you’re older, you can save even more.
• Adding more to your health savings accounts
can help with future medical bills.
Now it’s about long-term planning
You’re in it to win it.
Prepare for the long term
Looking forward
Looking for more resources?
75%
Did you
know
Black Americans feel they need more life insurance
1
"2021 Insurance Barometer Study, LIMRA and Life Happens."
"Employee Benefit Research Institute, 2021."
"Federal Reserve Board, 2019."
"The Economic Policy Institute, 2019."
Find an Advisor
Prudential Careers
More Wealth Building Resources
Our Partners
more Resources
Racial Equity Commitments
Faces Behind Our Commitment
Commitment Through Action
Wealth Building Tools
Plan | Invest | Retire
Reimagine Your Financial Future
popular tools & resources
Did you
know
75%
of Black Americans report having a three-month emergency savings fund
2
Did you
know
75%
Black Americans are optimistic about their financial future
3
Did you
know
90%
Black Americans report having a retirement
savings plan
4
• To help you save, start a monthly budget to track expenses.
• Pay bills on time to avoid late fees.
• Consider term insurance to help protect your loved ones
from the unexpected.
• For peace of mind, do a will.
Did you know that 75% of Black Americans feel they need more life insurance.
"Prudential Advisors" is a brand name of The Prudential Insurance Company of America and its subsidiaries.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
Template: 1000797-00014-00
© 2024 Prudential Financial, Inc. and its related entities, Prudential, the Prudential logo, the Rock symbol, Prudential LINK and LINK by Prudential are service marks of Prudential Financial and its related entities, registered in many jurisdictions worldwide.
Financial advisors who are available through the Stages channel currently offer a more limited range of products and services as compared to the range of products and services offered through other Prudential distribution channels. These advisors currently offer only insurance products issued by PICA and its affiliates (“Prudential companies”). It is generally more profitable to Prudential if you purchase insurance products that are issued by a Prudential company than a non-Prudential company.
Comprehensive financial planning offered through the Stages channel is more limited in scope than comprehensive financial planning offered through the Prudential Advisors distribution channel.
Financial advisors through the Stages channel offer a no cost consultation and provide an overview of your financial life with proposed solutions for you to consider. You will not receive a written financial plan or investment recommendations as part of the no cost consultation.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Prudential and its affiliates are not liable for use of the Stages platform. Clients seeking information regarding their particular investment needs should contact a financial professional. Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only and may not be approved in all states. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
Securities and Insurance Products:
Certain securities products and services are offered through Pruco Securities, LLC and Prudential Investment Management Services, LLC, both members SIPC and located in Newark, NJ, or Prudential Annuities Distributors, Inc., located in Shelton, CT. See Statement of Financial Condition for Prudential Investment Management Services, LLC.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Prudential Stages is an umbrella marketing name for Pruco Securities LLC, (sometimes referred to as “Pruco”) doing business as Prudential Financial Planning Services, pursuant to a separate agreement. Investment advisory products and services are made available through Pruco, a registered investment adviser.
Assurance IQ, LLC a wholly-owned subsidiary of Prudential Financial, Inc. ("Prudential") matches buyers with products such as life and health insurance and auto insurance, enabling them to make purchases online or through an agent. Neither Prudential Financial, Inc. nor Assurance IQ issues, underwrites, or administers health plans or health insurance policies.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities and Variable Life Insurance are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ
Some of the products and services discussed on the Stages site are in development and may not be currently available.
For additional important information about the products, services and companies that make them available, please click here.*
Disclaimer
Accessibility
• Build a 3-month emergency fund. Be cash-ready in case of job loss.
• Pay off high interest debt. Like credit cards.
• Maintain health insurance.
• Consider Investing, learn about mutual funds.
did you know that 75% of Black Americans report having a three-month emergency savings fund
• Contribute to a health savings account (HSA) with
your employer or union.
did you know that 75% of Black Americans are optimistic about their financial future
• Keep feeding your employee or union retirement plan.
When you’re older, you can save even more.
• Consider permanent life insurance as it won’t expire,
as long as you pay the premiums.
• If you ever got really sick, critical care insurance,
can help. It pays you cash to help cover bills.
did you know that 90% of Black Americans report having a retirement savings plan
reference 4. The Economic Policy Institute, 2019.
• Always be ready for any health situation.
Consider hospital indemnity insurance and
long-term care coverage.
1071522-00001-00
• Join your company or union retirement plan.
Get those matching contributions.
• Consolidate those student loans.
Looking for more resources?
• Always be ready for any health situation.
Consider hospital indemnity insurance and
long-term care coverage.
• One goal is to turn your retirement savings
into retirement income. An annuity is one way.
• Starting investing for your retirement.
Consider a financial professional to help you.
• Try to pay off your mortgage faster.
You could save thousands on interest.
• Now build a 1-year emergency fund. You’re
ready for anything.
Let’s build that nest egg
Your future looks bright.
"The Economic Policy Institute, 2019."
reference 4. The Economic Policy Institute, 2019.
4
Black Americans report having a retirement
savings plan
90%
Did you
know
did you know that 90% of Black Americans report having a retirement savings plan
• If you ever got really sick, critical care
insurance can help. It pays you cash to help
cover bills.
• Consider permanent life insurance as it won’t
expire, as long as you pay the premiums.
• Pay down non-mortgage, long-term debt.
• Keep feeding your employee or union retirement
plan. When you’re older, you can save even more.
• Adding more to your health savings accounts
can help with future medical bills.
Now it’s about long-term planning
You’re in it to win it.
"Federal Reserve Board, 2019."
3
Black Americans are optimistic about their financial future
75%
Did you
know
• Review your life insurance to ensure it can
cover all needs.
• Increase payments to reduce high-interest debt.
• The more you increase retirement plan
contributions, the more you'll have for retirement.
• Try to go to 6 months of emergency savings.
• Contribute to a health savings account (HSA)
with your employer or union.
As finances improve, you need a plan
Why Investing Matters.
"Employee Benefit Research Institute, 2021."
2
of Black Americans report having a three-month emergency savings fund
75%
Did you
know
• Consider Investing, learn about mutual funds.
• Maintain health insurance.
• Consolidate those student loans.
• Pay off high interest debt. Like credit cards.
• Build a 3-month emergency fund. Be cash
ready in case of job loss.
Here are 5 ways to help
Reduce debt, increase saving.
"2021 Insurance Barometer Study, LIMRA and Life Happens."
1
Black Americans feel they need more life insurance
75%
Did you
know
• For peace of mind, do a will.
• Consider term insurance to help protect your
loved ones from the unexpected.
• Join your company or union retirement plan.
Get those matching contributions.
• Pay bills on time to avoid late fees.
• To help you save, start a monthly budget
to track expenses.
5 simple steps to get started
Let’s do it.
Reimagine your financial future
Find an Advisor
Prudential Careers
More Wealth Building Resources
Our Partners
more Resources
Racial Equity Commitments
Faces Behind Our Commitment
Commitment Through Action
Wealth Building Tools
Plan | Invest | Retire
Reimagine Your Financial Future
popular tools & resources
PAGE 2
Pay Bills
3-month emergency fund
High interest debt
Consolidate those student loans
Health Savings Account (HSA)
Retirement Plan
Critical care insurance
PAGE 3
Tiffany Aliche webinar series
PAGE 7
Prudential and Greenpath tackle household debt
https://www.prudential.com/landing/Credit-debt-management
https://www.prudential.com/financial-wellness/housing-counseling to https://www.prudential.com/landing/housing-counseling
https://www.prudential.com/financial-wellness/credit-report-review to https://www.prudential.com/landing/credit-report-review"
DISCLOSURES
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.
Disclaimer
Accessibility
Black Enterprise is being paid $250,000 as part of its arrangement with Prudential Financial. Black Enterprise’s receipt of this compensation from Prudential creates a conflict of interest because of the financial incentive to promote Prudential. Black Enterprise and Alfred Edmonds, an associate of Black Enterprise, are not affiliated with Prudential and are not authorized or licensed to provide investment advice on behalf of Prudential.
Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
Securities and Insurance Products:
Certain securities products and services are offered through Prudential Investment Management Services LLC, member SIPC and located in Newark, NJ. See Statement of Financial Condition for Prudential Investment Management Services LLC.
“Prudential Advisors" is a brand name for the proprietary retail sales channel of The Prudential Insurance Company of America (“PICA”) and its insurance company and other affiliates (collectively “Prudential”). Prudential Advisors’ financial professionals are licensed insurance agents of Prudential. Pursuant to a strategic relationship between Prudential, LPL Enterprise, LLC (“LPLE”), and LPL Financial LLC (“LPLF”), Prudential Advisors financial professionals provide securities brokerage services and/or investment advice on securities solely as registered persons of LPL Enterprise, an affiliate of LPL Financial. LPLE and LPLF are not affiliated with Prudential. Securities and advisory services may also be offered through firms and financial professionals that are not affiliated with Prudential, LPLE and LPLF.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
Template: 1000797-00023-00
© 2025 Prudential Financial, Inc. and its related entities. Prudential, PGIM, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office) and Variable Life Insurance is distributed by Pruco Securities, LLC (“Pruco”), Newark, NJ (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD, Pruco) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ.
For additional important information about the products, services and companies that make them available, please click here.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.
Disclaimer
Accessibility
Black Enterprise is being paid $250,000 as part of its arrangement with Prudential Financial. Black Enterprise’s receipt of this compensation from Prudential creates a conflict of interest because of the financial incentive to promote Prudential. Black Enterprise and Alfred Edmonds, an associate of Black Enterprise, are not affiliated with Prudential and are not authorized or licensed to provide investment advice on behalf of Prudential.
Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
Template: 1000797-00023-00
© 2025 Prudential Financial, Inc. and its related entities. Prudential, PGIM, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.
Securities and Insurance Products:
Certain securities products and services are offered through Prudential Investment Management Services LLC, member SIPC and located in Newark, NJ. See Statement of Financial Condition for Prudential Investment Management Services LLC.
“Prudential Advisors" is a brand name for the proprietary retail sales channel of The Prudential Insurance Company of America (“PICA”) and its insurance company and other affiliates (collectively “Prudential”). Prudential Advisors’ financial professionals are licensed insurance agents of Prudential. Pursuant to a strategic relationship between Prudential, LPL Enterprise, LLC (“LPLE”), and LPL Financial LLC (“LPLF”), Prudential Advisors financial professionals provide securities brokerage services and/or investment advice on securities solely as registered persons of LPL Enterprise, an affiliate of LPL Financial. LPLE and LPLF are not affiliated with Prudential. Securities and advisory services may also be offered through firms and financial professionals that are not affiliated with Prudential, LPLE and LPLF.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office) and Variable Life Insurance is distributed by Pruco Securities, LLC (“Pruco”), Newark, NJ (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD, Pruco) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ.
For additional important information about the products, services and companies that make them available, please click here.
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"Prudential Advisors" is a brand name of The Prudential Insurance Company of America and its subsidiaries.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
Template: 1000797-00014-00
© 2024 Prudential Financial, Inc. and its related entities, Prudential, the Prudential logo, the Rock symbol, Prudential LINK and LINK by Prudential are service marks of Prudential Financial and its related entities, registered in many jurisdictions worldwide.
"Prudential Advisors" is a brand name of The Prudential Insurance Company of America and its subsidiaries.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
Financial advisors who are available through the Stages channel currently offer a more limited range of products and services as compared to the range of products and services offered through other Prudential distribution channels. These advisors currently offer only insurance products issued by PICA and its affiliates (“Prudential companies”). It is generally more profitable to Prudential if you purchase insurance products that are issued by a Prudential company than a non-Prudential company.
Comprehensive financial planning offered through the Stages channel is more limited in scope than comprehensive financial planning offered through the Prudential Advisors distribution channel.
Financial advisors through the Stages channel offer a no cost consultation and provide an overview of your financial life with proposed solutions for you to consider. You will not receive a written financial plan or investment recommendations as part of the no cost consultation.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Prudential and its affiliates are not liable for use of the Stages platform. Clients seeking information regarding their particular investment needs should contact a financial professional. Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only and may not be approved in all states. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
Securities and Insurance Products:
Certain securities products and services are offered through Pruco Securities, LLC and Prudential Investment Management Services, LLC, both members SIPC and located in Newark, NJ, or Prudential Annuities Distributors, Inc., located in Shelton, CT. See Statement of Financial Condition for Prudential Investment Management Services, LLC.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Prudential Stages is an umbrella marketing name for Pruco Securities LLC, (sometimes referred to as “Pruco”) doing business as Prudential Financial Planning Services, pursuant to a separate agreement. Investment advisory products and services are made available through Pruco, a registered investment adviser.
Assurance IQ, LLC a wholly-owned subsidiary of Prudential Financial, Inc. ("Prudential") matches buyers with products such as life and health insurance and auto insurance, enabling them to make purchases online or through an agent. Neither Prudential Financial, Inc. nor Assurance IQ issues, underwrites, or administers health plans or health insurance policies.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities and Variable Life Insurance are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ
Some of the products and services discussed on the Stages site are in development and may not be currently available.
For additional important information about the products, services and companies that make them available, please click here.*
Prudential Stages is an umbrella marketing name for Pruco Securities LLC, (sometimes referred to as “Pruco”) doing business as Prudential Financial Planning Services, pursuant to a separate agreement. Investment advisory products and services are made available through Pruco, a registered investment adviser.
Assurance IQ, LLC a wholly-owned subsidiary of Prudential Financial, Inc. ("Prudential") matches buyers with products such as life and health insurance and auto insurance, enabling them to make purchases online or through an agent. Neither Prudential Financial, Inc. nor Assurance IQ issues, underwrites, or administers health plans or health insurance policies.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities and Variable Life Insurance are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ
Some of the products and services discussed on the Stages site are in development and may not be currently available.
For additional important information about the products, services and companies that make them available, please click here.*
Disclaimer
Accessibility
Template: 1000797-00014-00
© 2023 Prudential Financial, Inc. and its related entities, Prudential, the Prudential logo, the Rock symbol, Prudential LINK and LINK by Prudential are service marks of Prudential Financial and its related entities, registered in many jurisdictions worldwide.
Read More
Read More
click on video
"Prudential Advisors" is a brand name of The Prudential Insurance Company of America and its subsidiaries.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
Template: 1000797-00014-00
© 2023 Prudential Financial, Inc. and its related entities, Prudential, the Prudential logo, the Rock symbol, Prudential LINK and LINK by Prudential are service marks of Prudential Financial and its related entities, registered in many jurisdictions worldwide.
Financial advisors who are available through the Stages channel currently offer a more limited range of products and services as compared to the range of products and services offered through other Prudential distribution channels. These advisors currently offer only insurance products issued by PICA and its affiliates (“Prudential companies”). It is generally more profitable to Prudential if you purchase insurance products that are issued by a Prudential company than a non-Prudential company.
Comprehensive financial planning offered through the Stages channel is more limited in scope than comprehensive financial planning offered through the Prudential Advisors distribution channel.
Financial advisors through the Stages channel offer a no cost consultation and provide an overview of your financial life with proposed solutions for you to consider. You will not receive a written financial plan or investment recommendations as part of the no cost consultation.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Prudential and its affiliates are not liable for use of the Stages platform. Clients seeking information regarding their particular investment needs should contact a financial professional. Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only and may not be approved in all states. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
Securities and Insurance Products:
Certain securities products and services are offered through Pruco Securities, LLC and Prudential Investment Management Services, LLC, both members SIPC and located in Newark, NJ, or Prudential Annuities Distributors, Inc., located in Shelton, CT. See Statement of Financial Condition for Prudential Investment Management Services, LLC.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Prudential Stages is an umbrella marketing name for Pruco Securities LLC, (sometimes referred to as “Pruco”) doing business as Prudential Financial Planning Services, pursuant to a separate agreement. Investment advisory products and services are made available through Pruco, a registered investment adviser.
Assurance IQ, LLC a wholly-owned subsidiary of Prudential Financial, Inc. ("Prudential") matches buyers with products such as life and health insurance and auto insurance, enabling them to make purchases online or through an agent. Neither Prudential Financial, Inc. nor Assurance IQ issues, underwrites, or administers health plans or health insurance policies.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities and Variable Life Insurance are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ
Some of the products and services discussed on the Stages site are in development and may not be currently available.
For additional important information about the products, services and companies that make them available, please click here.*
Disclaimer
Accessibility
1071522-00001-00
The Retirement Challenges of Black and Hispanic Households
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Prudential and Greenpath tackle household debt
https://www.prudential.com/landing/Credit-debt-management
https://www.prudential.com/financial-wellness/housing-counseling to https://www.prudential.com/landing/housing-counseling
https://www.prudential.com/financial-wellness/credit-report-review to https://www.prudential.com/landing/credit-report-review"
DISCLOSURES
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Read More
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Read More
Preparing to meet with financial advisor
Building a better legacy
invest in your future
Read More
How to Plan for Caregiving
Read More
Tackling Household Debt
Read More
How a Family of Black Women Is Closing the Wealth Gap
Read More
Why Do I Need an Emergency Fund
LEARN More
BLACK WEALTH ASPIRATIONS:
HOME OWNERSHIP & WEALTH
LEARN More
BLACK WEALTH ASPIRATIONS:
GENERATIONAL WEALTH
LEARN More
BLACK WEALTH ASPIRATIONS:
entrepreneurship and WEALTH
Securing Tomorrow: A Journey of Love
PLAN your goals
Save and invest for a more secure financial future with these insights.
More wealth-building resources
Find an Advisor
Prudential Careers
More Wealth-Building Resources
Our Partners
more Resources
Racial Equity Commitments
Faces Behind Our Commitment
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Reimagine Your Financial Future
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BUILDING BLACK WEALTH
Former New Jersey Secretary of State Dr. DeForest Soaries partners with Prudential to create Black Wealth by eliminating debt. Watch now
World famous font designer Tré Seals partners with
Prudential to create a new typeface to celebrate Black Wealth. Watch now
Watch stories of how Prudential is partnering with individuals and organizations to redefine and build Black Wealth
Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
Securities and Insurance Products:
Certain securities products and services are offered through Prudential Investment Management Services LLC, member SIPC and located in Newark, NJ. See Statement of Financial Condition for Prudential Investment Management Services LLC.
“Prudential Advisors" is a brand name for the proprietary retail sales channel of The Prudential Insurance Company of America (“PICA”) and its insurance company and other affiliates (collectively “Prudential”). Prudential Advisors’ financial professionals are licensed insurance agents of Prudential. Pursuant to a strategic relationship between Prudential, LPL Enterprise, LLC (“LPLE”), and LPL Financial LLC (“LPLF”), Prudential Advisors financial professionals provide securities brokerage services and/or investment advice on securities solely as registered persons of LPL Enterprise, an affiliate of LPL Financial. LPLE and LPLF are not affiliated with Prudential. Securities and advisory services may also be offered through firms and financial professionals that are not affiliated with Prudential, LPLE and LPLF.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
Template: 1000797-00023-00
© 2025 Prudential Financial, Inc. and its related entities. Prudential, PGIM, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office) and Variable Life Insurance is distributed by Pruco Securities, LLC (“Pruco”), Newark, NJ (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD, Pruco) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ.
For additional important information about the products, services and companies that make them available, please click here.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.
Disclaimer
Accessibility
Black Enterprise is being paid $250,000 as part of its arrangement with Prudential Financial. Black Enterprise’s receipt of this compensation from Prudential creates a conflict of interest because of the financial incentive to promote Prudential. Black Enterprise and Alfred Edmonds, an associate of Black Enterprise, are not affiliated with Prudential and are not authorized or licensed to provide investment advice on behalf of Prudential.
Template: 1000797-00023-00
© 2025 Prudential Financial, Inc. and its related entities. Prudential, PGIM, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
“Prudential Advisors" is a brand name for the proprietary retail sales channel of The Prudential Insurance Company of America (“PICA”) and its insurance company and other affiliates (collectively “Prudential”). Prudential Advisors’ financial professionals are licensed insurance agents of Prudential. Pursuant to a strategic relationship between Prudential, LPL Enterprise, LLC (“LPLE”), and LPL Financial LLC (“LPLF”), Prudential Advisors financial professionals provide securities brokerage services and/or investment advice on securities solely as registered persons of LPL Enterprise, an affiliate of LPL Financial. LPLE and LPLF are not affiliated with Prudential. Securities and advisory services may also be offered through firms and financial professionals that are not affiliated with Prudential, LPLE and LPLF.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Securities and Insurance Products:
Certain securities products and services are offered through Prudential Investment Management Services LLC, member SIPC and located in Newark, NJ. See Statement of Financial Condition for Prudential Investment Management Services LLC.
Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office) and Variable Life Insurance is distributed by Pruco Securities, LLC (“Pruco”), Newark, NJ (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD, Pruco) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ.
For additional important information about the products, services and companies that make them available, please click here.
Disclaimer
Accessibility
Black Enterprise is being paid $250,000 as part of its arrangement with Prudential Financial. Black Enterprise’s receipt of this compensation from Prudential creates a conflict of interest because of the financial incentive to promote Prudential. Black Enterprise and Alfred Edmonds, an associate of Black Enterprise, are not affiliated with Prudential and are not authorized or licensed to provide investment advice on behalf of Prudential.
Find an Advisor
Talk to a Financial Professional
Prudential Careers
More Wealth-Building Resources
Our Partners
more Resources
Racial Equity Commitments
Faces Behind Our Commitment
Commitment Through Action
Wealth Building Tools
Plan | Invest | Retire
Reimagine Your Financial Future
popular tools & resources
We all have money concerns, but for Black Americans they are multiplied by many factors endemic to our society and our history. Let’s explore the challenges and offer some practical tips for individuals striving to overcome them.
By Salene Hitchcock-Gear
President of Prudential Individual Life Insurance.
Understanding your starting point
PLAN your goals
The Current View
At the end of 2020, a full quarter of Black Americans said they were unemployed, compared with 19% of white Americans, and more than half of Black Americans had an annual household income of less than $30,000, according to the Prudential Financial Wellness Census, compared with 36% of the overall population.
Given such challenges, it’s no wonder that Black Americans are 10 percentage points more likely than white families to cite financial issues as the biggest
concern facing them and their families right now, according to a report from the Kaiser Family Foundation.
Here’s a look at some of the biggest financial challenges facing Black Americans and strategies to address them:
1. Black students have lower levels of access to financial education.
In states that do not require personal finance education in high school, only one in nine students has access to a standalone personal finance course in high school. That number falls even further —to one in 14 students—in schools with primarily Black and Brown students, according to Next Gen Personal Finance.
Take action: If you are a parent or have children in your life, talk about the basics of personal finance. Setting a budget, managing what you have, and setting aside whatever you can as often as you can are easy concepts to discuss. These simple conversations start a habit of talking about financial matters and getting conversations going. There are plenty of resources to help with this, including books, podcasts, and newsletters.
If you need some finance 101 guidance, consider tapping into content available through your workplace benefits (we have a quick guide), or seek out news outlets, blogs, and other online portals for more information. Talking to our younger generation about money is a key first step to making finance a focal point of learning.
2. Black households make less money than their white peers.
After controlling for education, years of experience, and occupation, there’s a median annual pay disparity of $2,000 for Black women and $1,100 for Black men, according to PayScale. Over a lifetime of earnings, those differences can add up to hundreds of thousands of dollars.
Take action: In today’s tight labor market, employees have more leverage to negotiate for a higher salary—or to move to an employer that offers better pay. In addition to your salary, you’ll also want to look at other components of the overall compensation, such as health insurance, retirement savings, or paid leave programs. If you feel like you are stuck in your current situation with few local options, remote work is more plentiful today than ever. Finally, if you plan on speaking to your current employer about a raise, put together a list of your accomplishments and skills to prepare for your conversation. It never hurts to reflect on and communicate the value you bring.
3. Black Americans have higher debt levels and often pay more interest on those debts.
The median debt-to-asset ratio for Black households is 46.8%, compared to just 29.5% for white households, according to the Employee Benefit Resource Institute. Black Americans were also more likely to have to pay more than 40% of their income toward debt.
Take action: Make a plan to pay down your debt. Our debt repayment calculator can help you decide which debt to pay down first—and where to go from there. If you have student loans, investigate whether you would qualify for federal student loan repayment programs or have access to a workplace student loan assistance plan. Your debt repayment outcomes will improve with shopping for the best possible terms. After that step, refer to strategy #2. More income will of course help you reach your goals faster. Finally, when it comes to repaying debt, be aggressive but wise. It will be beneficial to put a plan together that allows for creating an emergency fund if you do not have one. Many re-payment plans can get derailed by an unexpected large expense that leads to more borrowing.
4. Black families are less likely to own homes—a significant source of wealth generation.
At the end of 2020, 44% of Black households owned a home, compared to the three-quarters of White Americans who own property, according to McKinsey. Consider the reference to the GI Bill which created home ownership wealth for White Americans, including the ability to pass on property wealth to the next generation. The disproportionate number of Black mortgage holders with distressed loans during the 2008—2010 financial crisis also impacted overall home ownership levels.
Take action: Home ownership is widely viewed as a cornerstone for financial stability and opportunity to create wealth. It is for many, their most valuable asset. Along with the opportunity for your home to grow in value, tax benefits can also be helping with the overall cost. Consider your opportunities for home ownership and plan. If you already have a home, ensure that you have the lowest financing rates available as mortgage rates are still near all-time lows. If you need to work on your credit score, start by understanding what is holding your score down so that you can act as soon as you hit the right level. If this is your first home, talk to someone you know who owns a home. Budgeting and preparing for home ownership will add many additional expense items you will need to include in your overall budget. Taxes, utilities, maintenance, and other costs vary depending on the size of the home and your geographic location.
When you are ready to buy a home, ask your lender whether they have any special programs to assist first-time home buyers. An FHA (Federal Housing Administration) loan, for example, can allow you to purchase a home with as little as 3.5% down, while a Community Seconds loan could provide secondary financing to cover a down payment and closing costs.
5. Black Americans are less likely to participate in the stock market.
While more than half of white Americans own some equities, that number falls to about a third for Black families, according to data from the Federal Reserve. Investing in stocks is an important means of building wealth over time and generating the returns necessary for retirement.
Take action: For many people, the easiest way to start investing in the stock market is through their workplace retirement plan. If your employer offers a retirement savings plan, make sure you contribute enough to earn any matching contribution your employer offers. Also be sure to evaluate the investment options and get the assistance and information you need from your employer to select an investment approach that is right for you. If you start with a low percentage contribution, you can typically increase the amount you save over time (some companies even let you do this automatically), with the goal of saving at least 10% to 15% of your income for retirement. The compounding effect of investing money over time can often help you accumulate more than you think.
Related Items
Editor’s note: This article first appeared on Kiplinger.com
Time and money go hand in hand in the accumulation of savings, assets, and wealth
“
”
There are many well-known historical disparities in the American financial system that have contributed to the current wealth gap between Black Americans and their White peers. The denial of access to wealth-building homeownership and education benefits in the GI Bill, redlining, and loan rejections for businesses are several critical components of today’s widely discussed racial wealth gap. Throw in historically lower wages and education gaps and you find there is a staggering difference in wealth by race. White families have roughly eight times the wealth of Black families, according to The Brookings Institution.
This historical context is critical in understanding that individual achievement must be matched with policies that address the framework that has yielded this result.
While there is much to do to address the broader systemic issues, every day that goes by is an opportunity to shore up individual situations. There are many steps to building and creating a bright financial future, and time is of the essence. Time and money go hand in hand in the accumulation of savings, assets, and wealth. So, while we work on the broader issues, let us look at what Black Americans are saying are their biggest concerns and identify strategies to work on them now.
”
“
Time and money go hand in hand in the accumulation of savings, assets, and wealth
We all have money concerns, but for Black Americans they are multiplied by many factors endemic to our society and our history. Let’s explore the challenges and offer some practical tips for individuals striving to overcome them.
By Salene Hitchcock-Gear
President of Prudential Individual Life Insurance.
Return
Understanding your starting point
PLAN your goals
"Prudential Advisors" is a brand name of The Prudential Insurance Company of America and its subsidiaries.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
Template: 1000797-00014-00
© 2023 Prudential Financial, Inc. and its related entities, Prudential, the Prudential logo, the Rock symbol, Prudential LINK and LINK by Prudential are service marks of Prudential Financial and its related entities, registered in many jurisdictions worldwide.
Financial advisors who are available through the Stages channel currently offer a more limited range of products and services as compared to the range of products and services offered through other Prudential distribution channels. These advisors currently offer only insurance products issued by PICA and its affiliates (“Prudential companies”). It is generally more profitable to Prudential if you purchase insurance products that are issued by a Prudential company than a non-Prudential company.
Comprehensive financial planning offered through the Stages channel is more limited in scope than comprehensive financial planning offered through the Prudential Advisors distribution channel.
Financial advisors through the Stages channel offer a no cost consultation and provide an overview of your financial life with proposed solutions for you to consider. You will not receive a written financial plan or investment recommendations as part of the no cost consultation.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Prudential and its affiliates are not liable for use of the Stages platform. Clients seeking information regarding their particular investment needs should contact a financial professional. Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only and may not be approved in all states. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
Securities and Insurance Products:
Certain securities products and services are offered through Pruco Securities, LLC and Prudential Investment Management Services, LLC, both members SIPC and located in Newark, NJ, or Prudential Annuities Distributors, Inc., located in Shelton, CT. See Statement of Financial Condition for Prudential Investment Management Services, LLC.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Prudential Stages is an umbrella marketing name for Pruco Securities LLC, (sometimes referred to as “Pruco”) doing business as Prudential Financial Planning Services, pursuant to a separate agreement. Investment advisory products and services are made available through Pruco, a registered investment adviser.
Assurance IQ, LLC a wholly-owned subsidiary of Prudential Financial, Inc. ("Prudential") matches buyers with products such as life and health insurance and auto insurance, enabling them to make purchases online or through an agent. Neither Prudential Financial, Inc. nor Assurance IQ issues, underwrites, or administers health plans or health insurance policies.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities and Variable Life Insurance are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ
Some of the products and services discussed on the Stages site are in development and may not be currently available.
For additional important information about the products, services and companies that make them available, please click here.*
Disclaimer
Accessibility
There are many well-known historical disparities in the American financial system that have contributed to the current wealth gap between Black Americans and their White peers. The denial of access to wealth-building homeownership and education benefits in the GI Bill, redlining, and loan rejections for businesses are several critical components of today’s widely discussed racial wealth gap. Throw in historically lower wages and education gaps and you find there is a staggering difference in wealth by race. White families have roughly eight times the wealth of Black families, according to The Brookings Institution.
This historical context is critical in understanding that individual achievement must be matched with policies that address the framework that has yielded this result.
While there is much to do to address the broader systemic issues, every day that goes by is an opportunity to shore up individual situations. There are many steps to building and creating a bright financial future, and time is of the essence. Time and money go hand in hand in the accumulation of savings, assets, and wealth. So, while we work on the broader issues, let us look at what Black Americans are saying are their biggest concerns and identify strategies to work on them now.
The Current View
While more than half of white Americans own some equities, that number falls to about a third for Black families, according to data from the Federal Reserve. Investing in stocks is an important means of building wealth over time and generating the returns necessary for retirement.
Take action: For many people, the easiest way to start investing in the stock market is through
their workplace retirement plan. If your employer offers a retirement savings plan, make sure you contribute enough to earn any matching contribution your employer offers. Also be sure to
evaluate the investment options and get the assistance and information you need from your employer to select an investment approach that is right for you. If you start with a low percentage contribution, you can typically increase the amount you save over time (some companies even let you do this automatically), with the goal of saving at least 10% to 15% of your income for retirement. The compounding effect of investing money over time can often help you accumulate more than you think.
Related Items
Editor’s note: This article first appeared on Kiplinger.com
At the end of 2020, a full quarter of Black
Americans said they were unemployed, compared
with 19% of white Americans, and more than half
of Black Americans had an annual household
income of less than $30,000, according to the
Prudential Financial Wellness Census, compared
with 36% of the overall population.
Given such challenges, it’s no wonder that Black
Americans are 10 percentage points more likely than
white families to cite financial issues as the biggest
concern facing them and their families right now,
according to a report from the Kaiser Family Foundation.
Here’s a look at some of the biggest financial challenges facing Black Americans and strategies to address them:
In states that do not require personal finance education in high school, only one in nine students has access to a standalone personal finance course in high school. That number falls even further —to one in 14 students—in schools with primarily Black and Brown students, according to Next Gen Personal Finance.
Take action: If you are a parent or have children in your life, talk about the basics of personal finance. Setting a budget, managing what you have, and setting aside whatever you can as often as you can are easy concepts to discuss. These simple conversations start a habit of talking about financial matters and getting conversations going. There are plenty of resources to help with this, including books, podcasts, and newsletters.
If you need some finance 101 guidance, consider tapping into content available through your workplace benefits (we have a quick guide), or seek out news outlets, blogs, and other online portals for more information. Talking to our younger generation about money is a key first step to making finance a focal point of learning.
After controlling for education, years of experience, and occupation, there’s a median annual pay disparity of $2,000 for Black women and $1,100 for Black men, according to PayScale. Over a lifetime of earnings, those differences can add up to hundreds of thousands of dollars.
Take action: In today’s tight labor market, employees have more leverage to negotiate for a higher salary—or to move to an employer that offers better pay. In addition to your salary, you’ll also want to look at other components of the overall compensation, such as health insurance, retirement savings, or paid leave programs. If you feel like you are stuck in your current situation with few local options, remote work is more plentiful today than ever. Finally, if you plan on speaking to your current employer about a raise, put together a list of your accomplishments and skills to prepare for your conversation. It never hurts to reflect on and communicate the value you bring.
The median debt-to-asset ratio for Black households is 46.8%, compared to just 29.5% for white households, according to the Employee Benefit Resource Institute. Black Americans were also more likely to have to pay more than 40% of their income toward debt.
Take action: Make a plan to pay down your debt. Our debt repayment calculator can help you decide which debt to pay down first—and where to go from there. If you have student loans, investigate whether you would qualify for federal student loan repayment programs or have access to a workplace student loan assistance plan. Your debt repayment outcomes will improve with shopping for the best possible terms. After that step, refer to strategy #2. More income will of course help you reach your goals faster. Finally, when it comes to repaying debt, be aggressive but wise. It will be beneficial to put a plan together that allows for creating an emergency fund if you do not have one. Many re-payment plans can get derailed by an unexpected large expense that leads to more borrowing.
At the end of 2020, 44% of Black households owned a home, compared to the three-quarters of White Americans who own property, according to McKinsey. Consider the reference to the GI Bill which created home ownership wealth for White Americans, including the ability to pass on
property wealth to the next generation. The disproportionate number of Black mortgage holders
with distressed loans during the 2008—2010 financial crisis also impacted overall home
ownership levels.
Take action: Home ownership is widely viewed as a cornerstone for financial stability and opportunity to create wealth. It is for many, their most valuable asset. Along with the opportunity for your home to grow in value, tax benefits can also be helping with the overall cost. Consider your opportunities for home ownership and plan. If you already have a home, ensure that you have the lowest financing rates available as mortgage rates are still near all-time lows. If you need to work on your credit score, start by understanding what is holding your score down so that you can act as soon as you hit the right level. If this is your first home, talk to someone you know who owns a home. Budgeting and preparing for home ownership will add many additional expense items you will need to include in your overall budget. Taxes, utilities, maintenance, and other costs vary depending on the size of the home and your geographic location.
When you are ready to buy a home, ask your lender whether they have any special programs to assist first-time home buyers. An FHA (Federal Housing Administration) loan, for example, can allow you to purchase a home with as little as 3.5% down, while a Community Seconds loan could provide secondary financing to cover a down payment and closing costs.
1. Black students have lower levels of access to financial education.
2. Black households make less money than their white peers.
3. Black Americans have higher debt levels and often pay more interest on those debts.
4. Black families are less likely to own homes—a significant source of wealth generation.
5. Black Americans are less likely to participate in the stock market.
”
“
Time and money go hand in hand in the accumulation of savings, assets, and wealth
The Current View
At the end of 2020, a full quarter of Black Americans said they were unemployed, compared with 19% of white Americans, and more than half of Black Americans had an annual household income of less than $30,000, according to the Prudential Financial Wellness Census, compared with 36% of the overall population.
Given such challenges, it’s no wonder that Black Americans are 10 percentage points more likely than white families to cite financial issues as the biggest
concern facing them and their families right now, according to a report from the Kaiser Family Foundation.
Here’s a look at some of the biggest financial challenges facing Black Americans and strategies to address them:
1. Black students have lower levels of access to financial education.
In states that do not require personal
finance education in high school, only one
in nine students has access to a standalone personal finance course in high school. That number falls even further—to one in 14 students—in schools with primarily Black
and Brown students, according to Next Gen Personal Finance.
Take action: If you are a parent or have children in your life, talk about the basics of personal finance. Setting a budget, managing what you have, and setting aside whatever you can as often as you can are easy concepts to discuss. These simple conversations start a habit of talking about financial matters and getting conversations going. There are plenty of resources to help with this, including books, podcasts, and newsletters.
If you need some finance 101 guidance, consider tapping into content available through your workplace benefits (we have a quick guide), or seek out news outlets, blogs, and other online portals for more information. Talking to our younger generation about money is a key first step to making finance a focal point of learning.
2. Black households make less money than their white peers.
After controlling for education, years of experience, and occupation, there’s a median annual pay disparity of $2,000 for Black women and $1,100 for Black men, according to PayScale. Over a lifetime of earnings, those differences can add up to hundreds of thousands of dollars.
Take action: In today’s tight labor market, employees have more leverage to negotiate for a higher salary—or to move to an employer that offers better pay. In addition to your salary, you’ll also want to look at other components of the overall compensation, such as health insurance, retirement savings, or paid leave programs. If you feel like you are stuck in your current situation with few local options, remote work is more plentiful today than ever. Finally, if you plan on speaking to your current employer about a raise, put together a list of your accomplishments and skills to prepare for your conversation. It never hurts to reflect on and communicate the value you bring.
3. Black Americans have higher debt levels and often pay more interest on those debts.
The median debt-to-asset ratio for Black households is 46.8%, compared to just 29.5% for white households, according to
the Employee Benefit Resource Institute. Black Americans were also more likely to
have to pay more than 40% of their income toward debt.
Take action: Make a plan to pay down your debt. Our debt repayment calculator can help you decide which debt to pay down first—and where to go from there. If you have student loans, investigate whether you would qualify for federal student loan repayment programs or have access to a workplace student loan assistance plan. Your debt repayment outcomes will improve with shopping for the best possible terms. After that step, refer to strategy #2. More income will of course help you reach your goals faster. Finally, when it comes to repaying debt, be aggressive but wise. It will be beneficial to put a plan together that allows for creating an emergency fund if you do not have one. Many re-payment plans can get derailed by an unexpected large expense that leads to more borrowing.
4. Black families are less likely to own homes—a significant source of wealth generation.
At the end of 2020, 44% of Black households owned a home, compared to the three-quarters of White Americans who own property, according to McKinsey. Consider the reference to the GI Bill which created home ownership wealth for White Americans, including the ability to pass on property wealth to the next generation. The disproportionate number of Black mortgage holders with distressed loans during the 2008—2010 financial crisis also impacted overall home ownership levels.
Take action: Home ownership is widely viewed as a cornerstone for financial stability and opportunity to create wealth. It is for many, their most valuable asset. Along with the opportunity for your home to grow in value, tax benefits can also be helping with the overall cost. Consider your opportunities for home ownership and plan. If you already have a home, ensure that you have the lowest financing rates available as mortgage rates are still near all-time lows. If you need to work on your credit score, start by understanding what is holding your score down so that you can act as soon as you hit the right level. If this is your first home, talk to someone you know who owns a home. Budgeting and preparing for home ownership will add many additional expense items you will need to include in your overall budget. Taxes, utilities, maintenance, and other costs vary depending on the size of the home and your geographic location.
When you are ready to buy a home, ask your lender whether they have any special programs to assist first-time home buyers. An FHA (Federal Housing Administration) loan, for example, can allow you to purchase a home with as little as 3.5% down, while a Community Seconds loan could provide secondary financing to cover a down payment and closing costs.
5. Black Americans are less likely to participate in the stock market.
While more than half of white Americans own some equities, that number falls to about a third for Black families, according to data from the Federal Reserve. Investing in stocks is an important means of building wealth over time and generating the returns necessary
for retirement.
Take action: For many people, the easiest way to start investing in the stock market is through their workplace retirement plan. If your employer offers a retirement savings plan, make sure you contribute enough to earn any matching contribution your employer offers. Also be sure to evaluate the investment options and get the assistance and information you need from your employer to select an investment approach that is right for you. If you start with a low percentage contribution, you can typically increase the amount you save over time (some companies even let you do this automatically), with the goal of saving at least 10% to 15% of your income for retirement. The compounding effect of investing money over time can often help you accumulate more than you think.
Related Items
Editor’s note: This article first appeared on Kiplinger.com
There are many well-known historical disparities in the American financial system that have contributed to the current wealth gap between Black Americans and their White peers. The denial of access to wealth-building homeownership and education benefits in the GI Bill, redlining, and loan rejections for businesses are several critical components of today’s widely discussed racial wealth gap. Throw in historically lower wages and education gaps and you find there is a staggering difference in wealth by race.
White families have roughly eight times the wealth of Black families, according to The Brookings Institution.
This historical context is critical in understanding that individual achievement must be matched with policies that address the framework that has yielded this result.
While there is much to do to address the broader systemic issues, every day that goes by is an opportunity to shore up individual situations. There are many steps to building and creating a bright financial future, and time is of the essence. Time and money go hand in hand in the accumulation of savings, assets, and wealth. So, while we work on the broader issues, let us look at what Black Americans are saying are their biggest concerns and identify strategies to work on them now.
We all have money concerns, but for Black Americans they are multiplied by many factors endemic to our society and our history. Let’s explore the challenges and offer some practical tips for individuals striving to overcome them.
By Salene Hitchcock-Gear
President of Prudential
Individual Life Insurance.
Understanding your starting point
PLAN your goals
Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
Securities and Insurance Products:
Certain securities products and services are offered through Prudential Investment Management Services LLC, member SIPC and located in Newark, NJ. See Statement of Financial Condition for Prudential Investment Management Services LLC.
“Prudential Advisors" is a brand name for the proprietary retail sales channel of The Prudential Insurance Company of America (“PICA”) and its insurance company and other affiliates (collectively “Prudential”). Prudential Advisors’ financial professionals are licensed insurance agents of Prudential. Pursuant to a strategic relationship between Prudential, LPL Enterprise, LLC (“LPLE”), and LPL Financial LLC (“LPLF”), Prudential Advisors financial professionals provide securities brokerage services and/or investment advice on securities solely as registered persons of LPL Enterprise, an affiliate of LPL Financial. LPLE and LPLF are not affiliated with Prudential. Securities and advisory services may also be offered through firms and financial professionals that are not affiliated with Prudential, LPLE and LPLF.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
Template: 1000797-00023-00
© 2025 Prudential Financial, Inc. and its related entities. Prudential, PGIM, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office) and Variable Life Insurance is distributed by Pruco Securities, LLC (“Pruco”), Newark, NJ (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD, Pruco) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ.
For additional important information about the products, services and companies that make them available, please click here.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.
Disclaimer
Accessibility
Black Enterprise is being paid $250,000 as part of its arrangement with Prudential Financial. Black Enterprise’s receipt of this compensation from Prudential creates a conflict of interest because of the financial incentive to promote Prudential. Black Enterprise and Alfred Edmonds, an associate of Black Enterprise, are not affiliated with Prudential and are not authorized or licensed to provide investment advice on behalf of Prudential.
Template: 1000797-00023-00
© 2025 Prudential Financial, Inc. and its related entities. Prudential, PGIM, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
“Prudential Advisors" is a brand name for the proprietary retail sales channel of The Prudential Insurance Company of America (“PICA”) and its insurance company and other affiliates (collectively “Prudential”). Prudential Advisors’ financial professionals are licensed insurance agents of Prudential. Pursuant to a strategic relationship between Prudential, LPL Enterprise, LLC (“LPLE”), and LPL Financial LLC (“LPLF”), Prudential Advisors financial professionals provide securities brokerage services and/or investment advice on securities solely as registered persons of LPL Enterprise, an affiliate of LPL Financial. LPLE and LPLF are not affiliated with Prudential. Securities and advisory services may also be offered through firms and financial professionals that are not affiliated with Prudential, LPLE and LPLF.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Securities and Insurance Products:
Certain securities products and services are offered through Prudential Investment Management Services LLC, member SIPC and located in Newark, NJ. See Statement of Financial Condition for Prudential Investment Management Services LLC.
Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office) and Variable Life Insurance is distributed by Pruco Securities, LLC (“Pruco”), Newark, NJ (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD, Pruco) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ.
For additional important information about the products, services and companies that make them available, please click here.
Disclaimer
Accessibility
Black Enterprise is being paid $250,000 as part of its arrangement with Prudential Financial. Black Enterprise’s receipt of this compensation from Prudential creates a conflict of interest because of the financial incentive to promote Prudential. Black Enterprise and Alfred Edmonds, an associate of Black Enterprise, are not affiliated with Prudential and are not authorized or licensed to provide investment advice on behalf of Prudential.
“Words can’t describe the relationships that have come out of the Entrepreneur Anonymous events,” said Mia Ferguson, executive director of the Pinky Cole Foundation. “It’s amazing to see the
synergy between the participants and our guest speakers.”
Through Prudential Financial’s sponsorship, participants will have access to the global leader’s holistic financial wellness education offering,
enabling financial confidence and inspiring entrepreneurial growth.
“I’m inspired by the impact Pinky Cole has had as a businesswoman and as an activist—there’s so much that aspiring entrepreneurs can learn from her, and from her path taking a great idea and
building it into a thriving business,” said Shané Harris, vice president of social responsibility and partnerships and president of The Prudential
Foundation. “We’re proud to be able to offer our expertise to emerging entrepreneurs through Entrepreneur Anonymous, and excited to see which
of the ideas brought to this table become the next successes, creating jobs and wealth in local communities.”
Entrepreneur Anonymous is one of the Pinky Cole Foundation’s many initiatives that focus on implementing change and empowering generations to win in all aspects of life, and they are happy to partner with Prudential Financial to galvanize future and current entrepreneurs.
Starting this January and ending in June, Entrepreneur Anonymous will host monthly events in New Jersey with guest speakers on the last Wednesday of each month. Entrepreneur Anonymous will also continue to be hosted in Atlanta at the Russell Center of Innovation on the last Monday of each month from January to June 2023.
About the Pinky Cole Foundation
The Pinky Cole Foundation, founded in 2019, focuses on implementing calls to action and empowering generations to excel in life while pursuing their entrepreneurial dreams. The Pinky Cole Foundation recognizes that providing access to resources and education is key. Their goal is to empower underserved populations with the resources to help break cycles of poverty by challenging norms with a new vision, new leadership, new courage, and new collaborations. For more information, please visit pinkygivesback.com.
About Pinky Cole
“Pinky” Cole is a Jamaican-American restaurateur, community activist, and owner of the Slutty Vegan restaurant chain and Bar Vegan in Atlanta, Georgia. Cole is a culinary disruptor in the industry, transforming America’s view of plant-based fast food and striving to make plant-based eating delicious, accessible, and enjoyable for vegans and flexitarians alike. In addition to her work in the food industry, Pinky is also a philanthropist and head of the Pinky Cole Foundation, “empowering generations of color to win in life, financially, and in the pursuit of their entrepreneurial dreams.” To learn more about Pinky Cole, visit SluttyVeganATL.com and follow @pinky907 on Instagram.
About Prudential
Prudential Financial, Inc. (NYSE: PRU), a global financial services leader and premier active global investment manager with more than $1.3 trillion in assets under management as of Sept. 30, 2022, has operations in the United States, Asia, Europe, and Latin America. Prudential’s diverse and talented employees help make lives better by creating financial opportunity for more people by expanding access to investing, insurance, and retirement security. Prudential’s iconic Rock symbol has stood for strength, stability, expertise and innovation for more than a century. For more information, please visit news.prudential.com.
Media Contact(s)
John Garretson
john.garretson@prudential.com
(973) 943-0804
Driving Change
with Entrepreneur
Pinky Cole
commitment through action
Words can’t describe the relationships that have come out of the Entrepreneur Anonymous events. It’s amazing to see the synergy between the participants and our guest speakers.
Mia Ferguson
Executive Director of the Pinky Cole Foundation
“
”
Pinky Cole is excited to announce Prudential Financial as an official sponsor
of Entrepreneur Anonymous
January 27, 2023
The Pinky Cole Foundation, founded by Pinky Cole, one of the world’s most prominent and outspoken celebrities in food and philanthropy as the CEO and visionary behind Slutty Vegan and Bar Vegan, is excited to announce Prudential Financial as an official sponsor of Entrepreneur Anonymous, an outreach program for entrepreneurs that aims to build bridges in underserved communities.
The Pinky Cole Foundation’s Entrepreneur Anonymous is a monthly seminar that establishes a premier networking and learning event for entrepreneurs seeking to build community, engage with like-minded business owners, and learn directly from accomplished business owners. The event also provides the opportunity for an in-depth Q&A along with individual opportunities to engage with guest speakers and respective leaders in various industries.
Originating in Atlanta, the Entrepreneur Anonymous series will expand into the New Jersey market at the beginning of 2023, with proceeds from the monthly event supporting the foundation’s Youth Entrepreneurship Program.
”
“
Mia Ferguson
Executive Director of the Pinky Cole Foundation
Words can’t describe the relationships that have come out of the Entrepreneur Anonymous events. It’s amazing to see the synergy between the participants and our guest speakers.
Return
Driving Change
with Entrepreneur
Pinky Cole
commitment through action
"Prudential Advisors" is a brand name of The Prudential Insurance Company of America and its subsidiaries.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
Template: 1000797-00014-00
© 2023 Prudential Financial, Inc. and its related entities, Prudential, the Prudential logo, the Rock symbol, Prudential LINK and LINK by Prudential are service marks of Prudential Financial and its related entities, registered in many jurisdictions worldwide.
Financial advisors who are available through the Stages channel currently offer a more limited range of products and services as compared to the range of products and services offered through other Prudential distribution channels. These advisors currently offer only insurance products issued by PICA and its affiliates (“Prudential companies”). It is generally more profitable to Prudential if you purchase insurance products that are issued by a Prudential company than a non-Prudential company.
Comprehensive financial planning offered through the Stages channel is more limited in scope than comprehensive financial planning offered through the Prudential Advisors distribution channel.
Financial advisors through the Stages channel offer a no cost consultation and provide an overview of your financial life with proposed solutions for you to consider. You will not receive a written financial plan or investment recommendations as part of the no cost consultation.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Prudential and its affiliates are not liable for use of the Stages platform. Clients seeking information regarding their particular investment needs should contact a financial professional. Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only and may not be approved in all states. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
Securities and Insurance Products:
Certain securities products and services are offered through Pruco Securities, LLC and Prudential Investment Management Services, LLC, both members SIPC and located in Newark, NJ, or Prudential Annuities Distributors, Inc., located in Shelton, CT. See Statement of Financial Condition for Prudential Investment Management Services, LLC.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Prudential Stages is an umbrella marketing name for Pruco Securities LLC, (sometimes referred to as “Pruco”) doing business as Prudential Financial Planning Services, pursuant to a separate agreement. Investment advisory products and services are made available through Pruco, a registered investment adviser.
Assurance IQ, LLC a wholly-owned subsidiary of Prudential Financial, Inc. ("Prudential") matches buyers with products such as life and health insurance and auto insurance, enabling them to make purchases online or through an agent. Neither Prudential Financial, Inc. nor Assurance IQ issues, underwrites, or administers health plans or health insurance policies.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities and Variable Life Insurance are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ
Some of the products and services discussed on the Stages site are in development and may not be currently available.
For additional important information about the products, services and companies that make them available, please click here.*
Disclaimer
Accessibility
“I’m inspired by the impact Pinky Cole has had as
a businesswoman and as an activist—there’s so
much that aspiring entrepreneurs can learn from
her, and from her path taking a great idea and
building it into a thriving business,” said Shané
Harris, vice president of social responsibility and
partnerships and president of The Prudential
Foundation. “We’re proud to be able to offer our
expertise to emerging entrepreneurs through
Entrepreneur Anonymous, and excited to see which
of the ideas brought to this table become the
next successes, creating jobs and wealth in
local communities.”
Entrepreneur Anonymous is one of the Pinky Cole
Foundation’s many initiatives that focus on implementing change and empowering generations to win in all aspects of life, and they are happy to partner with Prudential Financial to galvanize future and current entrepreneurs.
Starting this January and ending in June, Entrepreneur Anonymous will host monthly events in New Jersey with guest speakers on the last Wednesday of each month. Entrepreneur Anonymous will also continue to be hosted in Atlanta at the Russell Center of Innovation on the last Monday of each month from January to June 2023.
The Pinky Cole Foundation, founded in 2019, focuses on implementing calls to action and empowering generations to excel in life while pursuing their entrepreneurial dreams. The Pinky Cole Foundation recognizes that providing access to resources and education is key. Their goal is to empower underserved populations with the resources to help break cycles of poverty by challenging norms with a new vision, new leadership, new courage, and new collaborations. For more information, please visit pinkygivesback.com.
About the Pinky Cole Foundation
John Garretson
john.garretson@prudential.com
(973) 943-0804
“Pinky” Cole is a Jamaican-American restaurateur, community activist, and owner of the Slutty Vegan restaurant chain and Bar Vegan in Atlanta, Georgia. Cole is a culinary disruptor in the industry, transforming America’s view of plant-based fast food and striving to make plant-based eating delicious, accessible, and enjoyable for vegans and flexitarians alike. In addition to her work in the food industry, Pinky is also a philanthropist and head of the Pinky Cole Foundation, “empowering generations of color to win in life, financially, and in the pursuit of their entrepreneurial dreams.” To learn more about Pinky Cole, visit SluttyVeganATL.com and follow @pinky907 on Instagram.
About Pinky Cole
Prudential Financial, Inc. (NYSE: PRU), a global financial services leader and premier active global investment manager with more than $1.3 trillion in assets under management as of Sept. 30, 2022, has operations in the United States, Asia, Europe, and Latin America. Prudential’s diverse and talented employees help make lives better by creating financial opportunity for more people by expanding access to investing, insurance, and retirement security. Prudential’s iconic Rock symbol has stood for strength, stability, expertise and innovation for more than a century. For more information, please visit news.prudential.com.
About Prudential
Media Contact(s)
Pinky Cole is excited to announce Prudential Financial as an official sponsor
of Entrepreneur Anonymous
January 27, 2023
The Pinky Cole Foundation, founded by Pinky Cole, one of the world’s most prominent and outspoken celebrities in food and philanthropy as the CEO and visionary behind Slutty Vegan
and Bar Vegan, is excited to announce Prudential Financial as an official sponsor of
Entrepreneur Anonymous, an outreach program for entrepreneurs that aims to build bridges in underserved communities.
The Pinky Cole Foundation’s Entrepreneur Anonymous is a monthly seminar that establishes a premier networking and learning event for entrepreneurs seeking to build community, engage with like-minded business owners, and learn directly from accomplished business owners. The event also provides the opportunity for an in-depth Q&A along with individual opportunities to engage with guest speakers and respective leaders in various industries.
Originating in Atlanta, the Entrepreneur Anonymous series will expand into the New Jersey market at the beginning of 2023, with proceeds from the monthly event supporting the foundation’s Youth Entrepreneurship Program.
“Words can’t describe the relationships that
have come out of the Entrepreneur Anonymous
events,” said Mia Ferguson, executive director of
the Pinky Cole Foundation. “It’s amazing to see
the synergy between the participants and our
guest speakers.”
Through Prudential Financial’s sponsorship,
participants will have access to the global leader’s
holistic financial wellness education offering,
enabling financial confidence and inspiring
entrepreneurial growth.
”
“
Mia Ferguson
Executive Director of the Pinky Cole Foundation
Words can’t describe the relationships that have come out of the Entrepreneur Anonymous events. It’s amazing to see the synergy between the participants and our guest speakers.
“Words can’t describe the relationships that have come out of the Entrepreneur Anonymous events,” said Mia Ferguson, executive director of the Pinky Cole Foundation. “It’s amazing to see the
synergy between the participants and our guest speakers.”
Through Prudential Financial’s sponsorship, participants will have access to the global leader’s holistic financial wellness education offering, enabling financial confidence and inspiring entrepreneurial growth.
“I’m inspired by the impact Pinky Cole has had as a businesswoman and as an activist—there’s so much that aspiring entrepreneurs can learn from her, and from her path taking a great idea and
building it into a thriving business,” said Shané Harris, vice president of social responsibility and partnerships and president of The Prudential Foundation. “We’re proud to be able to offer our expertise to emerging entrepreneurs through Entrepreneur Anonymous, and excited to see which
of the ideas brought to this table become the next successes, creating jobs and wealth in local communities.”
Entrepreneur Anonymous is one of the
Pinky Cole Foundation’s many initiatives
that focus on implementing change and empowering generations to win in all aspects of life, and they are happy to partner with Prudential Financial to galvanize future and current entrepreneurs.
Starting this January and ending in June, Entrepreneur Anonymous will host monthly events in New Jersey with guest speakers on the last Wednesday of each month. Entrepreneur Anonymous will also continue to be hosted in Atlanta at the Russell Center of Innovation on the last Monday of each month from January to June 2023.
About the Pinky Cole Foundation
The Pinky Cole Foundation, founded in 2019, focuses on implementing calls to action and empowering generations to excel in life while pursuing their entrepreneurial dreams. The Pinky Cole Foundation recognizes that providing access to resources and education is key. Their goal is to empower underserved populations with the resources to help break cycles of poverty by challenging norms with a new vision, new leadership, new courage, and new collaborations. For more information, please visit pinkygivesback.com.
About Pinky Cole
“Pinky” Cole is a Jamaican-American restaurateur, community activist, and owner of the Slutty Vegan restaurant chain and Bar Vegan in Atlanta, Georgia. Cole is a culinary disruptor in the industry, transforming America’s view of plant-based fast food and striving to make plant-based eating delicious, accessible, and enjoyable for vegans and flexitarians alike. In addition to her work in the food industry, Pinky is also a philanthropist and head of the Pinky Cole Foundation, “empowering generations of color to win in life, financially, and in the pursuit of their entrepreneurial dreams.” To learn more about Pinky Cole, visit SluttyVeganATL.com and follow @pinky907 on Instagram.
About Prudential
Prudential Financial, Inc. (NYSE: PRU), a global financial services leader and premier active global investment manager with more than $1.3 trillion in assets under management as of Sept. 30, 2022, has operations in the United States, Asia, Europe, and Latin America. Prudential’s diverse and talented employees help make lives better by creating financial opportunity for more people by expanding access to investing, insurance, and retirement security. Prudential’s iconic Rock symbol has stood for strength, stability, expertise and innovation for more than a century. For more information, please visit news.prudential.com.
Media Contact(s)
John Garretson
john.garretson@prudential.com
(973) 943-0804
Pinky Cole is excited to announce Prudential Financial as an official sponsor of
Entrepreneur Anonymous
January 27, 2023
The Pinky Cole Foundation, founded by Pinky Cole, one of the world’s most prominent and outspoken celebrities in food and philanthropy as the CEO and visionary behind Slutty Vegan and Bar Vegan, is excited to announce Prudential Financial as an official sponsor of Entrepreneur Anonymous, an outreach program for entrepreneurs that aims to build bridges in underserved communities.
The Pinky Cole Foundation’s Entrepreneur Anonymous is a monthly seminar that establishes a premier networking and learning event for entrepreneurs seeking to build community, engage with like-minded business owners, and learn directly from accomplished business owners. The event also provides the opportunity for an in-depth Q&A along with individual opportunities to engage with guest speakers and respective leaders in various industries.
Originating in Atlanta, the Entrepreneur Anonymous series will expand into the
New Jersey market at the beginning of
2023, with proceeds from the monthly
event supporting the foundation’s Youth Entrepreneurship Program.
Driving Change
with Entrepreneur
Pinky Cole
commitment through action
Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
Securities and Insurance Products:
Certain securities products and services are offered through Prudential Investment Management Services LLC, member SIPC and located in Newark, NJ. See Statement of Financial Condition for Prudential Investment Management Services LLC.
“Prudential Advisors" is a brand name for the proprietary retail sales channel of The Prudential Insurance Company of America (“PICA”) and its insurance company and other affiliates (collectively “Prudential”). Prudential Advisors’ financial professionals are licensed insurance agents of Prudential. Pursuant to a strategic relationship between Prudential, LPL Enterprise, LLC (“LPLE”), and LPL Financial LLC (“LPLF”), Prudential Advisors financial professionals provide securities brokerage services and/or investment advice on securities solely as registered persons of LPL Enterprise, an affiliate of LPL Financial. LPLE and LPLF are not affiliated with Prudential. Securities and advisory services may also be offered through firms and financial professionals that are not affiliated with Prudential, LPLE and LPLF.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
Template: 1000797-00023-00
© 2025 Prudential Financial, Inc. and its related entities. Prudential, PGIM, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office) and Variable Life Insurance is distributed by Pruco Securities, LLC (“Pruco”), Newark, NJ (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD, Pruco) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ.
For additional important information about the products, services and companies that make them available, please click here.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.
Disclaimer
Accessibility
Black Enterprise is being paid $250,000 as part of its arrangement with Prudential Financial. Black Enterprise’s receipt of this compensation from Prudential creates a conflict of interest because of the financial incentive to promote Prudential. Black Enterprise and Alfred Edmonds, an associate of Black Enterprise, are not affiliated with Prudential and are not authorized or licensed to provide investment advice on behalf of Prudential.
Template: 1000797-00023-00
© 2025 Prudential Financial, Inc. and its related entities. Prudential, PGIM, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
“Prudential Advisors" is a brand name for the proprietary retail sales channel of The Prudential Insurance Company of America (“PICA”) and its insurance company and other affiliates (collectively “Prudential”). Prudential Advisors’ financial professionals are licensed insurance agents of Prudential. Pursuant to a strategic relationship between Prudential, LPL Enterprise, LLC (“LPLE”), and LPL Financial LLC (“LPLF”), Prudential Advisors financial professionals provide securities brokerage services and/or investment advice on securities solely as registered persons of LPL Enterprise, an affiliate of LPL Financial. LPLE and LPLF are not affiliated with Prudential. Securities and advisory services may also be offered through firms and financial professionals that are not affiliated with Prudential, LPLE and LPLF.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Securities and Insurance Products:
Certain securities products and services are offered through Prudential Investment Management Services LLC, member SIPC and located in Newark, NJ. See Statement of Financial Condition for Prudential Investment Management Services LLC.
Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office) and Variable Life Insurance is distributed by Pruco Securities, LLC (“Pruco”), Newark, NJ (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD, Pruco) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ.
For additional important information about the products, services and companies that make them available, please click here.
Disclaimer
Accessibility
Black Enterprise is being paid $250,000 as part of its arrangement with Prudential Financial. Black Enterprise’s receipt of this compensation from Prudential creates a conflict of interest because of the financial incentive to promote Prudential. Black Enterprise and Alfred Edmonds, an associate of Black Enterprise, are not affiliated with Prudential and are not authorized or licensed to provide investment advice on behalf of Prudential.
“Words can’t describe the relationships that have come out of the Entrepreneur Anonymous events,” said Mia Ferguson, executive director of the Pinky Cole Foundation. “It’s amazing to see the
synergy between the participants and our guest speakers.”
Through Prudential Financial’s sponsorship, participants will have access to the global leader’s holistic financial wellness education offering,
enabling financial confidence and inspiring entrepreneurial growth.
“I’m inspired by the impact Pinky Cole has had as a businesswoman and as an activist—there’s so much that aspiring entrepreneurs can learn from her, and from her path taking a great idea and
building it into a thriving business,” said Shané Harris, vice president of social responsibility and partnerships and president of The Prudential
Foundation. “We’re proud to be able to offer our expertise to emerging entrepreneurs through Entrepreneur Anonymous, and excited to see which
of the ideas brought to this table become the next successes, creating jobs and wealth in local communities.”
Entrepreneur Anonymous is one of the Pinky Cole Foundation’s many initiatives that focus on implementing change and empowering generations to win in all aspects of life, and they are happy to partner with Prudential Financial to galvanize future and current entrepreneurs.
Starting this January and ending in June, Entrepreneur Anonymous will host monthly events in New Jersey with guest speakers on the last Wednesday of each month. Entrepreneur Anonymous will also continue to be hosted in Atlanta at the Russell Center of Innovation on the last Monday of each month from January to June 2023.
About the Pinky Cole Foundation
The Pinky Cole Foundation, founded in 2019, focuses on implementing calls to action and empowering generations to excel in life while pursuing their entrepreneurial dreams. The Pinky Cole Foundation recognizes that providing access to resources and education is key. Their goal is to empower underserved populations with the resources to help break cycles of poverty by challenging norms with a new vision, new leadership, new courage, and new collaborations. For more information, please visit pinkygivesback.com.
About Pinky Cole
“Pinky” Cole is a Jamaican-American restaurateur, community activist, and owner of the Slutty Vegan restaurant chain and Bar Vegan in Atlanta, Georgia. Cole is a culinary disruptor in the industry, transforming America’s view of plant-based fast food and striving to make plant-based eating delicious, accessible, and enjoyable for vegans and flexitarians alike. In addition to her work in the food industry, Pinky is also a philanthropist and head of the Pinky Cole Foundation, “empowering generations of color to win in life, financially, and in the pursuit of their entrepreneurial dreams.” To learn more about Pinky Cole, visit SluttyVeganATL.com and follow @pinky907 on Instagram.
About Prudential
Prudential Financial, Inc. (NYSE: PRU), a global financial services leader and premier active global investment manager with more than $1.3 trillion in assets under management as of Sept. 30, 2022, has operations in the United States, Asia, Europe, and Latin America. Prudential’s diverse and talented employees help make lives better by creating financial opportunity for more people by expanding access to investing, insurance, and retirement security. Prudential’s iconic Rock symbol has stood for strength, stability, expertise and innovation for more than a century. For more information, please visit news.prudential.com.
Media Contact(s)
John Garretson
john.garretson@prudential.com
(973) 943-0804
WORKING TOGETHER TO SUPPORT BLACK ENTREPRENEURS AND SMALL BUSINESS OWNERS
commitment through action
Words can’t describe the relationships that have come out of the Entrepreneur Anonymous events. It’s amazing to see the synergy between the participants and our guest speakers.
Mia Ferguson
Executive Director of the Pinky Cole Foundation
“
”
Through various partnerships, Prudential helps to establish opportunities for Black small business owners on a national scale.
Small businesses are the backbone of the economy; every small business owner and entrepreneur should have the chance to bring their goals to life. That can be difficult for those facing economic disparity, but Prudential continues to collaborate with organizations that provide financial, technical, and organizational support to Black entrepreneurs and small business owners and the communities they serve. The goal is to help them create their very own blueprint to generational wealth.
Creating economic equity in underserved cities
Prudential partners with national and local organizations, specifically in Atlanta, Detroit, and our headquarter city of Newark.
• Atlanta – In Atlanta, Prudential is partnering
with the Atlanta Wealth Building Initiative
(AWBI) to provide support to Black
entrepreneurs and small business owners.
• Detroit – In Detroit, Prudential has partnered
with the Detroit Development Fund and the
Metro Detroit Black Business Alliance to
help support Black entrepreneurs and small
business owners.
• Newark – In Newark, Prudential is focusing
on creating education and career
opportunities for residents, as well as
financial and technical assistance for Black
entrepreneurs and small business owners,
by working with Rising Tide Capital and the
Greater Newark Enterprises Corporation
(GNEC).
Our commitment doesn’t stop at partnerships—we’ve also built and invested in community-led advisory boards in all three cities to support our Blueprints to Black Wealth initiative and have been helping with organizational challenges via our PruBono program for nearly 10 years.
What is PruBono?
PruBono is a program where small teams of Prudential employees develop an actionable, high-impact solution to the organizational challenges that nonprofits and small businesses encounter. Built in partnership with Prudential’s Leadership and Development team, this program also serves as a learning opportunity for employees to practice inclusive leadership, consultative problem solving, and targeted decision making.
Since 2016, Prudential has had 25 PruBono programs, supporting 208 nonprofit and small businesses, and engaging 950 Prudential employees who provided over 14,700 hours in pro bono service. This is a total of over $4.9M worth of pro bono service provided to nonprofits and small businesses.
Proven success with PruBono
In 2012, Buenos Dias Café and Pupuseria opened its doors in Atlanta. Owned and operated by husband and wife Ken and Jeannette Katz, the café specializes in pupusas—griddled flatbread tortillas stuffed with various fillings—and brings traditional El Salvadorian cuisine and service to the downtown community. In light of the COVID-19 pandemic, Ken and Jeannette were looking to expand their pupusa business to allow for online sales.
In 2021, Buenos Dias participated in the PruBono Small Business Consulting Program, a 12-week program that connects small businesses with employees.
During the program, the Prudential team developed a spreadsheet to project different business models, which ultimately helped the business improve its effectiveness and increase revenue. Ken and Jeannette admitted they didn’t know about Prudential prior to participating in the program but were referred by our partnership with AWBI.
While PruBono has been around for several years, one of our more recent partnerships is making meaningful strides for Black entrepreneurs and small business owners.
Entrepreneur Anonymous
An outreach program from the Pinky Cole foundation, Entrepreneur Anonymous seeks to assist entrepreneurs by helping to build bridges underserved communities.
Hosting monthly seminars that provide entrepreneurs with the opportunity to network, engage with, and learn from like-minded business owners. Each seminar also offers a Q&A session and individual opportunities to meet with guest speakers and leaders in various industries.
Entrepreneur Anonymous originated in Atlanta, and Prudential was named the official sponsor in early 2023, giving participants access to our holistic, financial wellness education, which helps to boost financial confidence and strengthen entrepreneurial growth. This is just one of many initiatives from the Pinky Cole foundation that focuses on empowering generations to succeed in all areas of life. Prudential is proud to partner with the organization, and we look forward to the assistance we can provide to current and future entrepreneurs.
For more information on Entrepreneur Anonymous, as well as information on upcoming events, follow PinkyGivesBack on Instagram.
Return
Working together to support Black entrepreneurs and small business owners
commitment through action
"Prudential Advisors" is a brand name of The Prudential Insurance Company of America and its subsidiaries.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
Template: 1000797-00014-00
© 2023 Prudential Financial, Inc. and its related entities, Prudential, the Prudential logo, the Rock symbol, Prudential LINK and LINK by Prudential are service marks of Prudential Financial and its related entities, registered in many jurisdictions worldwide.
Financial advisors who are available through the Stages channel currently offer a more limited range of products and services as compared to the range of products and services offered through other Prudential distribution channels. These advisors currently offer only insurance products issued by PICA and its affiliates (“Prudential companies”). It is generally more profitable to Prudential if you purchase insurance products that are issued by a Prudential company than a non-Prudential company.
Comprehensive financial planning offered through the Stages channel is more limited in scope than comprehensive financial planning offered through the Prudential Advisors distribution channel.
Financial advisors through the Stages channel offer a no cost consultation and provide an overview of your financial life with proposed solutions for you to consider. You will not receive a written financial plan or investment recommendations as part of the no cost consultation.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Prudential and its affiliates are not liable for use of the Stages platform. Clients seeking information regarding their particular investment needs should contact a financial professional. Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only and may not be approved in all states. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
Securities and Insurance Products:
Certain securities products and services are offered through Pruco Securities, LLC and Prudential Investment Management Services, LLC, both members SIPC and located in Newark, NJ, or Prudential Annuities Distributors, Inc., located in Shelton, CT. See Statement of Financial Condition for Prudential Investment Management Services, LLC.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Prudential Stages is an umbrella marketing name for Pruco Securities LLC, (sometimes referred to as “Pruco”) doing business as Prudential Financial Planning Services, pursuant to a separate agreement. Investment advisory products and services are made available through Pruco, a registered investment adviser.
Assurance IQ, LLC a wholly-owned subsidiary of Prudential Financial, Inc. ("Prudential") matches buyers with products such as life and health insurance and auto insurance, enabling them to make purchases online or through an agent. Neither Prudential Financial, Inc. nor Assurance IQ issues, underwrites, or administers health plans or health insurance policies.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities and Variable Life Insurance are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ
Some of the products and services discussed on the Stages site are in development and may not be currently available.
For additional important information about the products, services and companies that make them available, please click here.*
Disclaimer
Accessibility
An outreach program from the Pinky Cole foundation, Entrepreneur Anonymous seeks to assist entrepreneurs by helping to build bridges underserved communities.
Hosting monthly seminars that provide entrepreneurs with the opportunity to network, engage with, and learn from like-minded business owners. Each seminar also offers a Q&A session and individual opportunities to meet with guest speakers and leaders in various industries.
Entrepreneur Anonymous originated in Atlanta, and Prudential was named the official sponsor in early 2023, giving participants access to our holistic, financial wellness education, which helps to boost financial confidence and strengthen entrepreneurial growth. This is just one of many initiatives from the Pinky Cole foundation that focuses on empowering generations to succeed in all areas of life. Prudential is proud to partner with the organization, and we look forward to the assistance we can provide to current and future entrepreneurs.
For more information on Entrepreneur Anonymous, as well as information on upcoming events, follow PinkyGivesBack on Instagram.
Prudential partners with national and local organizations, specifically in Atlanta, Detroit, and our headquarter city of Newark.
• Atlanta – In Atlanta, Prudential is partnering with the Atlanta Wealth Building Initiative (AWBI) to
provide support to Black entrepreneurs and small business owners.
• Atlanta – In Atlanta, Prudential is partnering with the Atlanta Wealth Building Initiative (AWBI) to provide support to Black entrepreneurs and small business owners.
• Detroit – In Detroit, Prudential has partnered with the Detroit Development Fund and the Metro
Detroit Black Business Alliance to help support Black entrepreneurs and small business owners.
• Detroit – In Detroit, Prudential has partnered with the Detroit Development Fund and the Metro
Detroit Black Business Alliance to help support Black entrepreneurs and small business owners.
• Newark – In Newark, Prudential is focusing on creating education and career opportunities for
residents, as well as financial and technical assistance for Black entrepreneurs and small
business owners, by working with Rising Tide Capital and the Greater Newark Enterprises
Corporation (GNEC).
• Newark – In Newark, Prudential is focusing on creating education and career opportunities for
residents, as well as financial and technical assistance for Black entrepreneurs and small
business owners, by working with Rising Tide Capital and the Greater Newark Enterprises
Corporation (GNEC).
PruBono is a program where small teams of Prudential employees develop an actionable, high-impact solution to the organizational challenges that nonprofits and small businesses encounter. Built in partnership with Prudential’s Leadership and Development team, this program also serves as a learning opportunity for employees to practice inclusive leadership, consultative problem solving, and targeted decision making.
Since 2016, Prudential has had 25 PruBono programs, supporting 208 nonprofit and small businesses, and engaging 950 Prudential employees who provided over 14,700 hours in pro bono service. This is a total of over $4.9M worth of pro bono service provided to nonprofits and small businesses.
Proven success with PruBono
In 2012, Buenos Dias Café and Pupuseria opened its doors in Atlanta. Owned and operated by husband and wife Ken and Jeannette Katz, the café specializes in pupusas—griddled flatbread tortillas stuffed with various fillings—and brings traditional El Salvadorian cuisine and service to the downtown community. In light of the COVID-19 pandemic, Ken and Jeannette were looking to expand their pupusa business to allow for online sales.
In 2012, Buenos Dias Café and Pupuseria opened its doors in Atlanta. Owned and operated by husband and wife Ken and Jeannette Katz, the café specializes in pupusas—griddled flatbread tortillas stuffed with various fillings—and brings traditional El Salvadorian cuisine and service to the downtown community. In light of the COVID-19 pandemic, Ken and Jeannette were looking to expand their pupusa business to allow for online sales.
Through various partnerships, Prudential helps to establish opportunities for Black small business owners on a national scale.
Small businesses are the backbone of the economy; every small business owner and entrepreneur should have the chance to bring their goals to life. That can be difficult for those facing economic disparity, but Prudential continues to collaborate with organizations that provide financial, technical, and organizational support to Black entrepreneurs and small business owners and the communities they serve. The goal is to help them create their very own blueprint to generational wealth.
Creating economic equity in underserved cities
Our commitment doesn’t stop at partnerships—we’ve also built and invested in community-led advisory boards in all three cities to support our Blueprints to Black Wealth initiative and have been helping with organizational challenges via our PruBono program for nearly 10 years.
What is PruBono?
Entrepreneur Anonymous
In 2021, Buenos Dias participated in the PruBono Small Business Consulting Program, a 12-week program that connects small businesses with employees.
During the program, the Prudential team developed a spreadsheet to project different business models, which ultimately helped the business improve its effectiveness and increase revenue. Ken and Jeannette admitted they didn’t know about Prudential prior to participating in the program but were referred by our partnership with AWBI.
While PruBono has been around for several years, one of our more recent partnerships is making meaningful strides for Black entrepreneurs and small business owners.
Proven success with PruBono
Through various partnerships, Prudential helps to establish opportunities for Black small business owners on a national scale.
Small businesses are the backbone of the economy; every small business owner and entrepreneur should have the chance to bring their goals to life. That can be difficult for those facing economic disparity, but Prudential continues to collaborate with organizations that provide financial, technical, and organizational support to Black entrepreneurs and small business owners and the communities they serve. The goal is to help them create their very own blueprint to generational wealth.
Creating economic equity in underserved cities
Prudential partners with national and local organizations, specifically in Atlanta, Detroit, and our headquarter city of Newark.
• Atlanta – In Atlanta, Prudential is partnering
with the Atlanta Wealth Building Initiative
(AWBI) to provide support to Black
entrepreneurs and small business owners.
• Detroit – In Detroit, Prudential has partnered
with the Detroit Development Fund and the
Metro Detroit Black Business Alliance to
help support Black entrepreneurs and small
business owners.
• Newark – In Newark, Prudential is focusing
on creating education and career
opportunities for residents, as well as
financial and technical assistance for Black
entrepreneurs and small business owners,
by working with Rising Tide Capital and the
Greater Newark Enterprises Corporation
(GNEC).
Our commitment doesn’t stop at partnerships—we’ve also built and invested in community-led advisory boards in all three cities to support our Blueprints to Black Wealth initiative and have been helping with organizational challenges via our PruBono program for nearly 10 years.
What is PruBono?
PruBono is a program where small teams of Prudential employees develop an actionable, high-impact solution to the organizational challenges that nonprofits and small businesses encounter. Built in partnership with Prudential’s Leadership and Development team, this program also serves as a learning opportunity for employees to practice inclusive leadership, consultative problem solving, and targeted decision making.
Since 2016, Prudential has had 25 PruBono programs, supporting 208 nonprofit and small businesses, and engaging 950 Prudential employees who provided over 14,700 hours in pro bono service. This is a total of over $4.9M worth of pro bono service provided to nonprofits and small businesses.
Proven success with PruBono
In 2012, Buenos Dias Café and Pupuseria opened its doors in Atlanta. Owned and operated by husband and wife Ken and Jeannette Katz, the café specializes in pupusas—griddled flatbread tortillas stuffed with various fillings—and brings traditional El Salvadorian cuisine and service to the downtown community. In light of the COVID-19 pandemic, Ken and Jeannette were looking to expand their pupusa business to allow for
online sales.
In 2021, Buenos Dias participated in the PruBono Small Business Consulting Program,
a 12-week program that connects small businesses with employees.
During the program, the Prudential team developed a spreadsheet to project different business models, which ultimately helped the business improve its effectiveness and increase revenue. Ken and Jeannette admitted they didn’t know about Prudential prior to participating in the program but were referred by our partnership with AWBI.
While PruBono has been around for several years, one of our more recent partnerships is making meaningful strides for Black entrepreneurs and small business owners.
Entrepreneur Anonymous
An outreach program from the Pinky Cole foundation, Entrepreneur Anonymous seeks to assist entrepreneurs by helping to build bridges underserved communities.
Hosting monthly seminars that provide entrepreneurs with the opportunity to network, engage with, and learn from like-minded business owners. Each seminar also offers a Q&A session and individual opportunities to meet with guest speakers and leaders in
various industries.
Entrepreneur Anonymous originated in Atlanta, and Prudential was named the official sponsor in early 2023, giving participants access to our holistic, financial wellness education, which helps to boost financial confidence and strengthen entrepreneurial growth. This is just one of many initiatives from the Pinky Cole foundation that focuses on empowering generations to succeed in all areas of life. Prudential is proud to partner with the organization, and we look forward to the assistance we can provide to current and
future entrepreneurs.
For more information on Entrepreneur Anonymous, as well as information on upcoming events, follow PinkyGivesBack
on Instagram.
WORKING TOGETHER
TO SUPPORT BLACK ENTREPRENEURS
AND SMALL
BUSINESS OWNERS
commitment through action
Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
Securities and Insurance Products:
Certain securities products and services are offered through Prudential Investment Management Services LLC, member SIPC and located in Newark, NJ. See Statement of Financial Condition for Prudential Investment Management Services LLC.
“Prudential Advisors" is a brand name for the proprietary retail sales channel of The Prudential Insurance Company of America (“PICA”) and its insurance company and other affiliates (collectively “Prudential”). Prudential Advisors’ financial professionals are licensed insurance agents of Prudential. Pursuant to a strategic relationship between Prudential, LPL Enterprise, LLC (“LPLE”), and LPL Financial LLC (“LPLF”), Prudential Advisors financial professionals provide securities brokerage services and/or investment advice on securities solely as registered persons of LPL Enterprise, an affiliate of LPL Financial. LPLE and LPLF are not affiliated with Prudential. Securities and advisory services may also be offered through firms and financial professionals that are not affiliated with Prudential, LPLE and LPLF.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
Template: 1000797-00023-00
© 2025 Prudential Financial, Inc. and its related entities. Prudential, PGIM, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office) and Variable Life Insurance is distributed by Pruco Securities, LLC (“Pruco”), Newark, NJ (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD, Pruco) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ.
For additional important information about the products, services and companies that make them available, please click here.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.
Disclaimer
Accessibility
Black Enterprise is being paid $250,000 as part of its arrangement with Prudential Financial. Black Enterprise’s receipt of this compensation from Prudential creates a conflict of interest because of the financial incentive to promote Prudential. Black Enterprise and Alfred Edmonds, an associate of Black Enterprise, are not affiliated with Prudential and are not authorized or licensed to provide investment advice on behalf of Prudential.
Template: 1000797-00023-00
© 2025 Prudential Financial, Inc. and its related entities. Prudential, PGIM, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
“Prudential Advisors" is a brand name for the proprietary retail sales channel of The Prudential Insurance Company of America (“PICA”) and its insurance company and other affiliates (collectively “Prudential”). Prudential Advisors’ financial professionals are licensed insurance agents of Prudential. Pursuant to a strategic relationship between Prudential, LPL Enterprise, LLC (“LPLE”), and LPL Financial LLC (“LPLF”), Prudential Advisors financial professionals provide securities brokerage services and/or investment advice on securities solely as registered persons of LPL Enterprise, an affiliate of LPL Financial. LPLE and LPLF are not affiliated with Prudential. Securities and advisory services may also be offered through firms and financial professionals that are not affiliated with Prudential, LPLE and LPLF.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Securities and Insurance Products:
Certain securities products and services are offered through Prudential Investment Management Services LLC, member SIPC and located in Newark, NJ. See Statement of Financial Condition for Prudential Investment Management Services LLC.
Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office) and Variable Life Insurance is distributed by Pruco Securities, LLC (“Pruco”), Newark, NJ (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD, Pruco) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ.
For additional important information about the products, services and companies that make them available, please click here.
Disclaimer
Accessibility
Black Enterprise is being paid $250,000 as part of its arrangement with Prudential Financial. Black Enterprise’s receipt of this compensation from Prudential creates a conflict of interest because of the financial incentive to promote Prudential. Black Enterprise and Alfred Edmonds, an associate of Black Enterprise, are not affiliated with Prudential and are not authorized or licensed to provide investment advice on behalf of Prudential.
GreenPath offers a free session with a certified financial counselor to establish goals and explore debt repayment options. For a fee, employees or members who participate can also choose to enroll in a formal debt management plan designed to pay off outstanding balances in five years or less.
Nine organizations, including Prudential, have committed to the service, which continues to draw interest. It will be available to all institutional employers in the second half of 2020.
“Navigating debt and finances can be confusing and stressful. We are thrilled to partner with a like-minded leader in workplace financial wellness to reach more people with our proven tools to reduce debt and financial stress,” said Kristen Holt, president and CEO of GreenPath.
Prudential offers a broad suite of workplace financial wellness offerings, including solutions designed to help individuals plan for unexpected expenses and better manage debt. Its in-plan emergency savings tool uses after-tax contributions to build savings for
unexpected expenses, creating a convenient way to save for both retirement and short-term needs. Its student loan assistance platform, an online resource offered by Vault, allows employees to explore student loan consolidation and repayment options
and provides a channel for employers to make repayment contributions.
To learn more about Prudential’s workplace financial wellness offerings, please visit www.prudential.com/employers/financial-wellness.
About Prudential Financial, Inc.
Prudential Financial, Inc. (NYSE:PRU), a financial wellness leader and premier active global investment manager with more than $1.5 trillion in assets under management as of December 31, 2019, has operations in the United States, Asia, Europe, and Latin America. Prudential’s diverse and talented employees help to make lives better by creating financial opportunity for more people. Prudential’s iconic Rock symbol has stood for strength, stability, expertise and innovation for more than a century. For more information, please visit news.prudential.com.
About GreenPath Financial Wellness
GreenPath Financial Wellness is a national nonprofit organization that provides financial counseling, education and products to empower people to lead financially healthy lives. Working directly with individuals and through partnerships since 1961, GreenPath has assisted millions of people with debt and credit management, homeownership education and foreclosure prevention. Headquartered in Michigan, GreenPath, along with its affiliates, has more than 50 locations across the United States. GreenPath is a member of the National Foundation for Credit Counseling (NFCC) and is accredited by the Council on Accreditation (COA). To learn more about GreenPath, visit www.greenpath.org or call 866-648-8122. To hear real stories from real people about their financial wellness journey and what is possible through this partnership, listen to this podcast https://www.greenpath.com/realstories/.
Media Contact(s)
Anjelica Sena
973-802-6930
anjelica.sena@prudential.com
Chandra Lewis
248-207-0631
Chandra@theallenlewisagency.com
Creating your path to financial security
commitment through action
2 EBRI Fast Facts, “How Is Debt Different by Race and Ethnicity?” 2021.
2
1
Navigating debt and finances can be confusing and stressful. We are thrilled to partner with a like-minded leader in workplace financial wellness to reach more people with our proven tools to reduce debt and financial stress.
“
”
Kristen Holt
President and CEO of GreenPath
1030983-00001-00
DID YOU KNOW...
1 Brookings, “The Black-White Wealth Gap Left Black Households More Vulnerable,” 2020.
As household debt continues to reach new heights, rising to $14.15 trillion in the fourth quarter of 2019 from $13.54 trillion in the third quarter of 2018, Prudential is continually looking to offer solutions such as emergency savings and student loan assistance tools to workplace clients to help employees and association members manage their finances.
“It’s difficult to save for emergencies and invest in retirement when you feel crippled by debt. Debt also contributes to financial stress and negatively impacts workforce productivity,” said Vishal Jain, head of financial wellness strategy and development at Prudential Financial. “Helping individuals minimize the impact of debt is an important expansion of our financial wellness efforts, and we are excited to work with an organization like GreenPath which shares our passion for solving financial challenges.”
"Prudential Advisors" is a brand name of The Prudential Insurance Company of America and its subsidiaries.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
Template: 1000797-00014-00
© 2023 Prudential Financial, Inc. and its related entities, Prudential, the Prudential logo, the Rock symbol, Prudential LINK and LINK by Prudential are service marks of Prudential Financial and its related entities, registered in many jurisdictions worldwide.
Financial advisors who are available through the Stages channel currently offer a more limited range of products and services as compared to the range of products and services offered through other Prudential distribution channels. These advisors currently offer only insurance products issued by PICA and its affiliates (“Prudential companies”). It is generally more profitable to Prudential if you purchase insurance products that are issued by a Prudential company than a non-Prudential company.
Comprehensive financial planning offered through the Stages channel is more limited in scope than comprehensive financial planning offered through the Prudential Advisors distribution channel.
Financial advisors through the Stages channel offer a no cost consultation and provide an overview of your financial life with proposed solutions for you to consider. You will not receive a written financial plan or investment recommendations as part of the no cost consultation.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Prudential and its affiliates are not liable for use of the Stages platform. Clients seeking information regarding their particular investment needs should contact a financial professional. Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only and may not be approved in all states. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
Securities and Insurance Products:
Certain securities products and services are offered through Pruco Securities, LLC and Prudential Investment Management Services, LLC, both members SIPC and located in Newark, NJ, or Prudential Annuities Distributors, Inc., located in Shelton, CT. See Statement of Financial Condition for Prudential Investment Management Services, LLC.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Prudential Stages is an umbrella marketing name for Pruco Securities LLC, (sometimes referred to as “Pruco”) doing business as Prudential Financial Planning Services, pursuant to a separate agreement. Investment advisory products and services are made available through Pruco, a registered investment adviser.
Assurance IQ, LLC a wholly-owned subsidiary of Prudential Financial, Inc. ("Prudential") matches buyers with products such as life and health insurance and auto insurance, enabling them to make purchases online or through an agent. Neither Prudential Financial, Inc. nor Assurance IQ issues, underwrites, or administers health plans or health insurance policies.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities and Variable Life Insurance are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ
Some of the products and services discussed on the Stages site are in development and may not be currently available.
For additional important information about the products, services and companies that make them available, please click here.*
Disclaimer
Accessibility
2 EBRI Fast Facts, “How Is Debt Different by Race and Ethnicity?” 2021.
1 Brookings, “The Black-White Wealth Gap Left Black Households More Vulnerable,” 2020.
1
Return
Creating your path to financial security
Knowledgeable, no-cost guidance on your credit, debt, housing, medical bills, and credit report
commitment through action
DID YOU KNOW...
Black families start out with less wealth on average due largely to lower levels of intergenerational wealth transfer.
Housing Counseling. Whether you’re buying a home, renting, or have an existing mortgage, it’s important to understand your options so that you can make an informed decision. The HUD-certified housing counselors at GreenPath offer no-cost assistance for first-time homebuyers, mortgage default and delinquency help, and rental counseling.
Helping individuals, families, and communities create equitable pathways to financial security is at the heart of Prudential’s mission, which is why we’re partnering with organizations like GreenPath Financial Wellness. GreenPath is a nationally known nonprofit, which offers comprehensive financial wellness solutions. GreenPath can help with:
Credit and Debt Management. You’ll get advice and tools to help you to tackle your debt, lower your stress, and live a healthy financial life. GreenPath offers a no-cost consultation with a certified counselor to:
• Discuss your financial situation and goals.
• Learn how to get out of debt.
• Get a personalized action plan for meeting your goals.
Credit Report Review. Your credit score is the first glimpse lenders have into your credit worthiness. As a tool to help you achieve your financial goals, Prudential is partnering with GreenPath’s Credit Report Review service to provide valuable insights about your score and your opportunities to improve it.
In a no-cost session, you can better understand your score and develop a plan to improve it.
Black families have high debt-to-asset ratios (47% vs. 30% for non-Black families) which shows that, on average, they have fewer assets that could be used to pay down debt or other necessary bills.
DID YOU KNOW...
2
GreenPath is a knowledgeable and trusted partner, with more than 60 years of experience helping people build financial health and resiliency. The organization has assisted millions of people with debt and credit management, homeownership education, and foreclosure prevention.
Speak with a GreenPath counselor for a no-cost counseling session today: 877-444-5606. Be sure to mention the code BLUEPRINTS to the representative.
Black families start out with less wealth on average due largely to lower levels of intergenerational wealth transfer.
Black families have high debt-to-asset ratios (47% vs. 30% for non-Black families) which shows that, on average, they have fewer assets that could be used to pay down debt or other necessary bills.
Take the next step
Learn more
Learn more
Learn more
2 EBRI Fast Facts, “How Is Debt Different by Race and Ethnicity?” 2021.
1 Brookings, “The Black-White Wealth Gap Left Black Households More Vulnerable,” 2020.
1030983-00001-00
Black families have high debt-to-asset ratios (47% vs. 30% for non-Black families) which shows that, on average, they have fewer assets that could be used to pay down debt or other necessary bills.
Take the next step
GreenPath is a knowledgeable and trusted partner, with more than 60 years of experience helping people build financial health and resiliency. The organization has assisted millions of people with debt and credit management, homeownership education, and foreclosure prevention.
Speak with a GreenPath counselor for a no-cost counseling session today: 877-444-5606. Be sure to mention the code BLUEPRINTS to the representative.
2
DID YOU KNOW...
Credit Report Review. Your credit score is the first glimpse lenders have into your credit worthiness. As a tool to help you achieve your financial goals, Prudential is partnering with GreenPath’s Credit Report Review service to provide valuable insights about your score and your opportunities to improve it.
In a no-cost session, you can better understand your score and develop a plan to improve it.
Housing Counseling. Whether you’re buying a home, renting, or have an existing mortgage, it’s important to understand your options so that you can make an informed decision. The HUD-certified housing counselors at GreenPath offer no-cost assistance for first-time homebuyers, mortgage default and delinquency help, and rental counseling.
Black families start out with less wealth on average due largely to lower levels of intergenerational wealth transfer.
1
DID YOU KNOW...
Helping individuals, families, and communities create equitable pathways to financial security is at the heart of Prudential’s mission, which is why we’re partnering with organizations like GreenPath Financial Wellness. GreenPath is a nationally known nonprofit, which offers comprehensive financial wellness solutions. GreenPath can help with:
Credit and Debt Management. You’ll get advice and tools to help you to tackle your debt, lower your stress, and live a healthy financial life. GreenPath offers a no-cost consultation with a certified counselor to:
• Discuss your financial situation and goals.
• Learn how to get out of debt.
• Get a personalized action plan for meeting
your goals.
Knowledgeable, no-cost guidance on your credit, debt, housing, medical bills, and credit report
Creating your path to financial security
commitment through action
Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
Securities and Insurance Products:
Certain securities products and services are offered through Prudential Investment Management Services LLC, member SIPC and located in Newark, NJ. See Statement of Financial Condition for Prudential Investment Management Services LLC.
“Prudential Advisors" is a brand name for the proprietary retail sales channel of The Prudential Insurance Company of America (“PICA”) and its insurance company and other affiliates (collectively “Prudential”). Prudential Advisors’ financial professionals are licensed insurance agents of Prudential. Pursuant to a strategic relationship between Prudential, LPL Enterprise, LLC (“LPLE”), and LPL Financial LLC (“LPLF”), Prudential Advisors financial professionals provide securities brokerage services and/or investment advice on securities solely as registered persons of LPL Enterprise, an affiliate of LPL Financial. LPLE and LPLF are not affiliated with Prudential. Securities and advisory services may also be offered through firms and financial professionals that are not affiliated with Prudential, LPLE and LPLF.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
Template: 1000797-00023-00
© 2025 Prudential Financial, Inc. and its related entities. Prudential, PGIM, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office) and Variable Life Insurance is distributed by Pruco Securities, LLC (“Pruco”), Newark, NJ (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD, Pruco) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ.
For additional important information about the products, services and companies that make them available, please click here.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.
Disclaimer
Accessibility
Black Enterprise is being paid $250,000 as part of its arrangement with Prudential Financial. Black Enterprise’s receipt of this compensation from Prudential creates a conflict of interest because of the financial incentive to promote Prudential. Black Enterprise and Alfred Edmonds, an associate of Black Enterprise, are not affiliated with Prudential and are not authorized or licensed to provide investment advice on behalf of Prudential.
Template: 1000797-00023-00
© 2025 Prudential Financial, Inc. and its related entities. Prudential, PGIM, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
“Prudential Advisors" is a brand name for the proprietary retail sales channel of The Prudential Insurance Company of America (“PICA”) and its insurance company and other affiliates (collectively “Prudential”). Prudential Advisors’ financial professionals are licensed insurance agents of Prudential. Pursuant to a strategic relationship between Prudential, LPL Enterprise, LLC (“LPLE”), and LPL Financial LLC (“LPLF”), Prudential Advisors financial professionals provide securities brokerage services and/or investment advice on securities solely as registered persons of LPL Enterprise, an affiliate of LPL Financial. LPLE and LPLF are not affiliated with Prudential. Securities and advisory services may also be offered through firms and financial professionals that are not affiliated with Prudential, LPLE and LPLF.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Securities and Insurance Products:
Certain securities products and services are offered through Prudential Investment Management Services LLC, member SIPC and located in Newark, NJ. See Statement of Financial Condition for Prudential Investment Management Services LLC.
Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office) and Variable Life Insurance is distributed by Pruco Securities, LLC (“Pruco”), Newark, NJ (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD, Pruco) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ.
For additional important information about the products, services and companies that make them available, please click here.
Disclaimer
Accessibility
Black Enterprise is being paid $250,000 as part of its arrangement with Prudential Financial. Black Enterprise’s receipt of this compensation from Prudential creates a conflict of interest because of the financial incentive to promote Prudential. Black Enterprise and Alfred Edmonds, an associate of Black Enterprise, are not affiliated with Prudential and are not authorized or licensed to provide investment advice on behalf of Prudential.
What you can do next
Use our tool as a starting point for
understanding your cost of retirement. Don’t forget to add inflation (historically around 2% a year, though recently much higher) to your likely expenses. Make sure to account for possibly huge costs like long-term are. And factor in Social Security along with any other income you expect. Of course, retirement budgets and, especially, income strategies can be complicated. So, talk to a trusted financial professional about your circumstances, your goals and how to achieve them.
Prudential’s editorial team provides readers with valuable information on personal finances, retirement saving and planning for the unexpected.
Retirement by the numbers: Calculate
your costs
retire with confidence
Our tool can help you determine how much money you may need to meet your expenses in retirement.
“
”
2 min read - Mar 28,2022 - Prudential Staff
Key Takeaways
• Estimating your retirement expenses
can help you gauge the nest egg
you’ll need.
• Start with the basics but plan for
nice-to-haves and big potential costs
like long-term care.
• Don’t forget inflation, local living costs
and taxes, and income you expect
outside your savings.
No matter where you are on the
road to retirement, getting there is only half the journey. That’s because your retirement could last as long as your career—maybe longer if you expect (or you’re forced) to retire earlier than you’d planned. This means you may need enough income to fund 30 years (or more) of living once the regular paychecks stop.
That’s why it helps to know how much green you may need throughout your golden years. And while everyone’s situation is different, totaling up typical costs for the basic retirement expenses—from food to housing, transportation to health care—can put you on the starting line for estimating your own costs.
Our interactive Retirement-by-the-Numbers tool can help you determine how much money you may need to meet your expenses in retirement. It shows you the average couple’s monthly costs (before inflation) of key items for a retirement that lasts 20 years—but you can plug in your own numbers to reflect the lifestyle and location you want. This can give you a clearer picture of your destination…and what it may take to fund your retirement budget.
“
”
Our tool can help you determine how much money you may need to meet your expenses in retirement.
Prudential’s editorial team provides readers with valuable information on personal finances, retirement saving and planning for the unexpected.
Our interactive Retirement-by-the-Numbers tool can help you determine how much money you may need to meet your expenses in retirement. It shows you the average couple’s monthly costs (before inflation) of key items for a retirement that lasts 20 years—but you can plug in your own numbers to reflect the lifestyle and location you want. This can give you a clearer picture of your destination…and what it may take to fund your retirement budget.
Our interactive Retirement-by-the-Numbers tool can help you determine how much money you may need to meet your expenses in retirement. It shows you the average couple’s monthly costs (before inflation) of key items for a retirement that lasts 20 years—but you can plug in your own numbers to reflect the lifestyle and location you want. This can give you a clearer picture of your destination…and what it may take to fund your retirement budget.
No matter where you are on the road to retirement, getting there is only half the journey. That’s because your retirement could last as long as your career—maybe longer if you expect (or you’re forced) to retire earlier than you’d planned. This means you may need enough income to fund 30 years (or more) of living once the regular paychecks stop.
That’s why it helps to know how much green you may need throughout your golden years. And while everyone’s situation is different, totaling up typical costs for the basic retirement expenses—from food to housing, transportation to health care—can put you on the starting line for estimating your own costs.
No matter where you are on the road to retirement, getting there is only half the journey. That’s because your retirement could last as long as your career—maybe longer if you expect (or you’re forced) to retire earlier than you’d planned. This means you may need enough income to fund 30 years (or more) of living once the regular paychecks stop.
That’s why it helps to know how much green you may need throughout your golden years. And while everyone’s situation is different, totaling up typical costs for the basic retirement expenses—from food to housing, transportation to health care—can put you on the starting line for estimating your own costs.
• Estimating your retirement expenses can help you gauge the nest egg you’ll need.
• Start with the basics but plan for nice-to-haves and big potential costs like long-term care.
• Don’t forget inflation, local living costs and taxes, and income you expect outside your savings.
Return
Retirement by the numbers: Calculate your costs
retire with confidence
"Prudential Advisors" is a brand name of The Prudential Insurance Company of America and its subsidiaries.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
Template: 1000797-00014-00
© 2023 Prudential Financial, Inc. and its related entities, Prudential, the Prudential logo, the Rock symbol, Prudential LINK and LINK by Prudential are service marks of Prudential Financial and its related entities, registered in many jurisdictions worldwide.
Financial advisors who are available through the Stages channel currently offer a more limited range of products and services as compared to the range of products and services offered through other Prudential distribution channels. These advisors currently offer only insurance products issued by PICA and its affiliates (“Prudential companies”). It is generally more profitable to Prudential if you purchase insurance products that are issued by a Prudential company than a non-Prudential company.
Comprehensive financial planning offered through the Stages channel is more limited in scope than comprehensive financial planning offered through the Prudential Advisors distribution channel.
Financial advisors through the Stages channel offer a no cost consultation and provide an overview of your financial life with proposed solutions for you to consider. You will not receive a written financial plan or investment recommendations as part of the no cost consultation.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Prudential and its affiliates are not liable for use of the Stages platform. Clients seeking information regarding their particular investment needs should contact a financial professional. Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only and may not be approved in all states. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
Securities and Insurance Products:
Certain securities products and services are offered through Pruco Securities, LLC and Prudential Investment Management Services, LLC, both members SIPC and located in Newark, NJ, or Prudential Annuities Distributors, Inc., located in Shelton, CT. See Statement of Financial Condition for Prudential Investment Management Services, LLC.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Prudential Stages is an umbrella marketing name for Pruco Securities LLC, (sometimes referred to as “Pruco”) doing business as Prudential Financial Planning Services, pursuant to a separate agreement. Investment advisory products and services are made available through Pruco, a registered investment adviser.
Assurance IQ, LLC a wholly-owned subsidiary of Prudential Financial, Inc. ("Prudential") matches buyers with products such as life and health insurance and auto insurance, enabling them to make purchases online or through an agent. Neither Prudential Financial, Inc. nor Assurance IQ issues, underwrites, or administers health plans or health insurance policies.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities and Variable Life Insurance are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ
Some of the products and services discussed on the Stages site are in development and may not be currently available.
For additional important information about the products, services and companies that make them available, please click here.*
Disclaimer
Accessibility
Use our tool as a starting point for
understanding your cost of retirement. Don’t
forget to add inflation (historically around 2%
a year, though recently much higher) to your
likely expenses. Make sure to account for
possibly huge costs like long-term are. And
factor in Social Security along with any other
income you expect. Of course, retirement
budgets and, especially, income strategies
can be complicated. So, talk to a trusted
financial professional about your circumstances,
your goals and how to achieve them.
What you can do next
Use our tool as a starting point for
understanding your cost of retirement. Don’t
forget to add inflation (historically around 2%
a year, though recently much higher) to your
likely expenses. Make sure to account for
possibly huge costs like long-term are. And
factor in Social Security along with any other
income you expect. Of course, retirement
budgets and, especially, income strategies
can be complicated. So, talk to a trusted
financial professional about your circumstances,
your goals and how to achieve them.
What you can do next
2 min read - Mar 28,2022 - Prudential Staff
Key Takeaways
“
”
Our tool can help you determine how much money you may need to meet your expenses in retirement.
What you can do next
Use our tool as a starting point for
understanding your cost of retirement.
Don’t forget to add inflation (historically around 2% a year, though recently much higher) to your likely expenses. Make sure
to account for possibly huge costs like long-term are. And factor in Social Security along with any other income you expect. Of course, retirement budgets and, especially, income strategies can be complicated. So, talk to a trusted financial professional about your circumstances, your goals and how to
achieve them.
Prudential’s editorial team provides readers with valuable information on personal finances, retirement saving and planning for the unexpected.
Our interactive Retirement-by-the-Numbers tool can help you determine how much
money you may need to meet your expenses in retirement. It shows you the average couple’s monthly costs (before inflation) of key items for a retirement that lasts 20 years—but you can plug in your own numbers to reflect the lifestyle and location you want. This can give you a clearer picture of your destination…and what it may take to fund your retirement budget.
No matter where you are on the
road to retirement, getting there is only half the journey. That’s because your retirement could last as long as your career—maybe longer if you expect (or you’re forced) to
retire earlier than you’d planned. This means you may need enough income to fund 30 years (or more) of living once the regular paychecks stop.
That’s why it helps to know how much
green you may need throughout your golden years. And while everyone’s situation is different, totaling up typical costs for the basic retirement expenses—from food to housing, transportation to health care—can put you on the starting line for estimating your own costs.
2 min read - Mar 28,2022 - Prudential Staff
Key Takeaways
• Estimating your retirement expenses
can help you gauge the nest egg
you’ll need.
• Start with the basics but plan for
nice-to-haves and big potential costs
like long-term care.
• Don’t forget inflation, local living costs
and taxes, and income you expect
outside your savings.
Retirement by the numbers: Calculate
your costs
retire with confidence
Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
Securities and Insurance Products:
Certain securities products and services are offered through Prudential Investment Management Services LLC, member SIPC and located in Newark, NJ. See Statement of Financial Condition for Prudential Investment Management Services LLC.
“Prudential Advisors" is a brand name for the proprietary retail sales channel of The Prudential Insurance Company of America (“PICA”) and its insurance company and other affiliates (collectively “Prudential”). Prudential Advisors’ financial professionals are licensed insurance agents of Prudential. Pursuant to a strategic relationship between Prudential, LPL Enterprise, LLC (“LPLE”), and LPL Financial LLC (“LPLF”), Prudential Advisors financial professionals provide securities brokerage services and/or investment advice on securities solely as registered persons of LPL Enterprise, an affiliate of LPL Financial. LPLE and LPLF are not affiliated with Prudential. Securities and advisory services may also be offered through firms and financial professionals that are not affiliated with Prudential, LPLE and LPLF.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
Template: 1000797-00023-00
© 2025 Prudential Financial, Inc. and its related entities. Prudential, PGIM, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office) and Variable Life Insurance is distributed by Pruco Securities, LLC (“Pruco”), Newark, NJ (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD, Pruco) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ.
For additional important information about the products, services and companies that make them available, please click here.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.
Disclaimer
Accessibility
Black Enterprise is being paid $250,000 as part of its arrangement with Prudential Financial. Black Enterprise’s receipt of this compensation from Prudential creates a conflict of interest because of the financial incentive to promote Prudential. Black Enterprise and Alfred Edmonds, an associate of Black Enterprise, are not affiliated with Prudential and are not authorized or licensed to provide investment advice on behalf of Prudential.
Template: 1000797-00023-00
© 2025 Prudential Financial, Inc. and its related entities. Prudential, PGIM, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
“Prudential Advisors" is a brand name for the proprietary retail sales channel of The Prudential Insurance Company of America (“PICA”) and its insurance company and other affiliates (collectively “Prudential”). Prudential Advisors’ financial professionals are licensed insurance agents of Prudential. Pursuant to a strategic relationship between Prudential, LPL Enterprise, LLC (“LPLE”), and LPL Financial LLC (“LPLF”), Prudential Advisors financial professionals provide securities brokerage services and/or investment advice on securities solely as registered persons of LPL Enterprise, an affiliate of LPL Financial. LPLE and LPLF are not affiliated with Prudential. Securities and advisory services may also be offered through firms and financial professionals that are not affiliated with Prudential, LPLE and LPLF.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Securities and Insurance Products:
Certain securities products and services are offered through Prudential Investment Management Services LLC, member SIPC and located in Newark, NJ. See Statement of Financial Condition for Prudential Investment Management Services LLC.
Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office) and Variable Life Insurance is distributed by Pruco Securities, LLC (“Pruco”), Newark, NJ (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD, Pruco) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ.
For additional important information about the products, services and companies that make them available, please click here.
Disclaimer
Accessibility
Black Enterprise is being paid $250,000 as part of its arrangement with Prudential Financial. Black Enterprise’s receipt of this compensation from Prudential creates a conflict of interest because of the financial incentive to promote Prudential. Black Enterprise and Alfred Edmonds, an associate of Black Enterprise, are not affiliated with Prudential and are not authorized or licensed to provide investment advice on behalf of Prudential.
“Of all the thousands of traits psychology has studied, the two most important ones for having a long, happy, healthy, successful life are intelligence and self-control. Improving self-control starts with learning to delay gratification," says Roy F. Baumeister, Ph.D., professor of psychology at Florida State University and author of Willpower: Rediscovering the Greatest Human Strength.
The widely reported "Marshmallow Test" research, developed by Dr. Walter Mischel, showed that kids who practice delayed gratification tend to have higher test scores, better social skills and better health. (Think: Study before watching TV and you get better grades.) And the good news is, the more you do it, the better you get at it. “It's like exercising a muscle," says Dr. Baumeister.
Here are five simple ways to teach your kids this all-important skill:
Mark time
Sow the seeds of delayed gratification by giving toddlers and preschoolers their own calendars and noting special occasions that are coming up: birthdays or family events, outings to a concert or the zoo. If you don't have anything scheduled, plan something for several weeks away. Regularly talk about the event with your child (who's going, what they'll see) and mark off each square on the calendar until the big day arrives.
This simple practice will not only reassure young children that those far-away events are, in fact, going to happen, but also it will (eventually) boost their patience quotient and teach them that anticipating an activity or an item can make it more enjoyable.
Provide low-key chances to practice
Give young kids concrete chances to experience the benefits of delayed gratification — and to develop a sense of mastery over their own behavior — by offering opportunities for them to practice self-control. You might tell your preschooler you have time to go to the park for 20 minutes now, or for 45 minutes after dinner, for instance. Even if he opts for immediate gratification at first, over time he'll realize patience has more of a payoff.
Dr. Baumeister adds, however, “Special treats and rewards should be earned. Only provide them after some job is done or some success [is] achieved." Translation: Have your kids work for that shiny new toy or extra time in front of the TV.
Share smart strategies
Self-control doesn't translate into willpower alone. In fact, researchers now know that people who successfully resist temptations rely on savvy strategies to meet their goals. A few proven techniques for helping kids save money and head off impulse buys at the store include:
• If your child wants to buy something,
suggest she wait at least a week before
purchasing it. By then, passions will
have cooled and she'll know if she
truly wants it.
• If she's begging for you to buy an item
for her, reframe her expectations by
putting that item on a birthday or
holiday wish list. Then be sure to follow
through. Studies show kids won't delay
gratification if they don't believe you'll
be true to your word.
• If your child is having a hard time
saving for a big purchase, put a
picture of it on her piggy bank or on a
poster in her room. The visual
reminder will help her pinch her
pennies to reach her goal.
• Teach an older teen not to carry a
credit or debit card when she
knows she might be tempted to spend
too much money.
Arm them with an allowance
By the age of five or six, most kids are ready to handle an allowance and, if you make them responsible for purchasing nonessentials ranging from gum to the latest PlayStation game, they'll glean the lessons of saving, spending and budgeting while the stakes are still low.
It's important for kids to “learn to save money and take pride in how it accumulates," says Dr. Baumeister. The key: Give them just enough to cover any basic expenses you expect them to pay for, plus a little more. After all, you want them to have to save up to purchase larger items — with no bailouts from you. Your kids will quickly learn that if they buy every bauble that catches their eye, they won't have the reserves needed for more meaningful purchases down the road.
Show them the power of saving
The lesson: Invest your money today and you can do way more with it tomorrow. Drive that point home by letting your kids play around with an online compound interest calculator.
At investor.gov, they can see how much money they would make if they save $10, $20 or $50 each month. Your children might be shocked to discover that if they save just $200 a month from age 18 to age 68 earning 5% interest, they would wind up with $502,435. A whopping $382,435 would be from interest. This is an illustration and your interest rates and results may vary.
What you can do next
Implement an age-appropriate version of one of the five ideas presented here with your child. Study their reaction as they learn the valuable lesson of delayed gratification.
Mary Giles is a former editor of Parenting and FamilyFun magazines. She has appeared frequently on The Today Show.
Money lessons
for kids
Plan your goals
Of all the thousands of traits psychology has studied, the two most important ones for having a long, happy, healthy, successful life are intelligence and self-control. Improving self-control starts with learning to delay gratification.
Roy F. Baumeister, Ph.D.
“
”
1023937-00002-00
May 07, 2022 - 5 min read - Mary Giles
Key Takeaways
• Help your kids learn delayed
gratification and financial self-control.
• Start now — before they're headed off
to college or have a pocket full of
credit cards.
• Delayed gratification can be learned,
and we can all get better at it
with practice.
Yes, your kids need to know how to balance a budget. And how to bank online. And how to negotiate for a salary and a house and a car.
But, before any of that, they need to learn a more fundamental lesson: delayed gratification — the ability to resist something now in the hope of obtaining something more valued in the future. This crucial skill not only has the power to reduce requests for Lego sets and Shopkins each time you set foot in a store, but also it will help protect your kids' credit scores and keep them out of credit card debt down the road. How? By teaching them to control impulse buys and showing them the benefits of saving.
1023937-00002-00
Roy F. Baumeister, Ph.D.
”
Of all the thousands of traits psychology has studied, the two most important ones for having a long, happy, healthy, successful life are intelligence and self-control. Improving self-control starts with learning to delay gratification.
“
Implement an age-appropriate version of one of the five ideas presented here with your child. Study their reaction as they learn the valuable lesson of delayed gratification.
Mary Giles is a former editor of Parenting and FamilyFun magazines. She has appeared frequently on The Today Show.
Return
Money lessons
for kids
Plan your goals
"Prudential Advisors" is a brand name of The Prudential Insurance Company of America and its subsidiaries.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
Template: 1000797-00014-00
© 2023 Prudential Financial, Inc. and its related entities, Prudential, the Prudential logo, the Rock symbol, Prudential LINK and LINK by Prudential are service marks of Prudential Financial and its related entities, registered in many jurisdictions worldwide.
Financial advisors who are available through the Stages channel currently offer a more limited range of products and services as compared to the range of products and services offered through other Prudential distribution channels. These advisors currently offer only insurance products issued by PICA and its affiliates (“Prudential companies”). It is generally more profitable to Prudential if you purchase insurance products that are issued by a Prudential company than a non-Prudential company.
Comprehensive financial planning offered through the Stages channel is more limited in scope than comprehensive financial planning offered through the Prudential Advisors distribution channel.
Financial advisors through the Stages channel offer a no cost consultation and provide an overview of your financial life with proposed solutions for you to consider. You will not receive a written financial plan or investment recommendations as part of the no cost consultation.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Prudential and its affiliates are not liable for use of the Stages platform. Clients seeking information regarding their particular investment needs should contact a financial professional. Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only and may not be approved in all states. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
Securities and Insurance Products:
Certain securities products and services are offered through Pruco Securities, LLC and Prudential Investment Management Services, LLC, both members SIPC and located in Newark, NJ, or Prudential Annuities Distributors, Inc., located in Shelton, CT. See Statement of Financial Condition for Prudential Investment Management Services, LLC.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Prudential Stages is an umbrella marketing name for Pruco Securities LLC, (sometimes referred to as “Pruco”) doing business as Prudential Financial Planning Services, pursuant to a separate agreement. Investment advisory products and services are made available through Pruco, a registered investment adviser.
Assurance IQ, LLC a wholly-owned subsidiary of Prudential Financial, Inc. ("Prudential") matches buyers with products such as life and health insurance and auto insurance, enabling them to make purchases online or through an agent. Neither Prudential Financial, Inc. nor Assurance IQ issues, underwrites, or administers health plans or health insurance policies.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities and Variable Life Insurance are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ
Some of the products and services discussed on the Stages site are in development and may not be currently available.
For additional important information about the products, services and companies that make them available, please click here.*
Disclaimer
Accessibility
• Help your kids learn delayed gratification and financial self-control.
• Start now — before they're headed off to college or have a pocket full of credit cards.
• Delayed gratification can be learned, and we can all get better at it with practice.
Yes, your kids need to know how to balance a budget. And how to bank online. And how to negotiate for a salary and a house and a car.
But, before any of that, they need to learn a more fundamental lesson: delayed gratification — the ability to resist something now in the hope of obtaining something more valued in the future. This crucial skill not only has the power to reduce requests for Lego sets and Shopkins each time you set foot in a store, but also it will help protect your kids' credit scores and keep them out of credit card debt down the road. How? By teaching them to control impulse buys and showing them the benefits of saving.
“Of all the thousands of traits psychology has
studied, the two most important ones for having
a long, happy, healthy, successful life are
intelligence and self-control. Improving self-
control starts with learning to delay gratification,"
says Roy F. Baumeister, Ph.D., professor of
psychology at Florida State University and
author of Willpower: Rediscovering the Greatest
Human Strength.
The widely reported "Marshmallow Test" research,
developed by Dr. Walter Mischel, showed that kids
who practice delayed gratification tend to have
higher test scores, better social skills and better
health. (Think: Study before watching TV and you
get better grades.) And the good news is, the more
you do it, the better you get at it. “It's like
exercising a muscle," says Dr. Baumeister.
Here are five simple ways to teach your kids this
all-important skill:
Give young kids concrete chances to experience the benefits of delayed gratification — and to develop a sense of mastery over their own behavior — by offering opportunities for them to practice self-control. You might tell your preschooler you have time to go to the park for 20 minutes now, or for 45 minutes after dinner, for instance. Even if he opts for immediate gratification at first, over time he'll realize patience has more of a payoff.
Dr. Baumeister adds, however, “Special treats and rewards should be earned. Only provide them after some job is done or some success [is] achieved." Translation: Have your kids work for that shiny new toy or extra time in front of the TV.
By the age of five or six, most kids are ready to handle an allowance and, if you make them responsible for purchasing nonessentials ranging from gum to the latest PlayStation game, they'll glean the lessons of saving, spending and budgeting while the stakes are still low.
It's important for kids to “learn to save money and take pride in how it accumulates," says Dr. Baumeister. The key: Give them just enough to cover any basic expenses you expect them to pay for, plus a little more. After all, you want them to have to save up to purchase larger items — with no bailouts from you. Your kids will quickly learn that if they buy every bauble that catches their eye, they won't have the reserves needed for more meaningful purchases down the road.
May 07, 2022 - 5 min read - Mary Giles
Key Takeaways
Sow the seeds of delayed gratification by giving
toddlers and preschoolers their own calendars and
noting special occasions that are coming up:
birthdays or family events, outings to a concert or
the zoo. If you don't have anything scheduled, plan
something for several weeks away. Regularly talk
about the event with your child (who's going, what
they'll see) and mark off each square on the
calendar until the big day arrives.
This simple practice will not only reassure young children that those far-away events are, in fact, going to happen, but also it will (eventually) boost their patience quotient and teach them that anticipating an activity or an item can make it more enjoyable.
Mark time
Provide low-key chances to practice
Self-control doesn't translate into willpower alone. In fact, researchers now know that people who successfully resist temptations rely on savvy strategies to meet their goals. A few proven techniques for helping kids save money and head off impulse buys at the store include:
• If your child wants to buy something, suggest she wait at least a week before purchasing it. By then,
passions will have cooled and she'll know if she truly wants it.
• If she's begging for you to buy an item for her, reframe her expectations by putting that item on a
birthday or holiday wish list. Then be sure to follow through. Studies show kids won't delay
gratification if they don't believe you'll be true to your word.
• If your child is having a hard time saving for a big purchase, put a picture of it on her piggy bank or
on a poster in her room. The visual reminder will help her pinch her pennies to reach her goal.
• Teach an older teen not to carry a credit or debit card when she knows she might be tempted to
spend too much money.
Share smart strategies
Arm them with an allowance
The lesson: Invest your money today and you can do way more with it tomorrow. Drive that point home by letting your kids play around with an online compound interest calculator.
At investor.gov, they can see how much money they would make if they save $10, $20 or $50 each month. Your children might be shocked to discover that if they save just $200 a month from age 18 to age 68 earning 5% interest, they would wind up with $502,435. A whopping $382,435 would be from interest. This is an illustration and your interest rates and results may vary.
Show them the power of saving
What you can do next
1023937-00002-00
Roy F. Baumeister, Ph.D.
”
Of all the thousands of traits psychology has studied, the two most important ones for having a long, happy, healthy, successful life are intelligence and self-control. Improving self-control starts with learning to delay gratification.
“
“Of all the thousands of traits psychology has studied, the two most important ones for having a long, happy, healthy, successful life are intelligence and self-control. Improving self-control starts with learning to delay gratification," says Roy F. Baumeister, Ph.D., professor of psychology at Florida State University and author of Willpower: Rediscovering the Greatest Human Strength.
The widely reported "Marshmallow Test" research, developed by Dr. Walter Mischel, showed that kids who practice delayed gratification tend to have higher test scores, better social skills and better health. (Think: Study before watching TV and you get better grades.) And the good news is, the more you do it, the better you get at it. “It's like exercising a muscle," says Dr. Baumeister.
Here are five simple ways to teach your kids this all-important skill:
Mark time
Sow the seeds of delayed gratification by giving toddlers and preschoolers their own calendars and noting special occasions that are coming up: birthdays or family events, outings to a concert or the zoo. If you don't have anything scheduled, plan something for several weeks away. Regularly talk about the event with your child (who's going, what they'll see) and mark off each square on the calendar until the big day arrives.
This simple practice will not only reassure young children that those far-away events are, in fact, going to happen, but also it will (eventually) boost their patience quotient and teach them that anticipating an activity or an item can make it more enjoyable.
Provide low-key chances to practice
Give young kids concrete chances to experience the benefits of delayed gratification — and to develop a sense of mastery over their own behavior — by offering opportunities for them to practice self-control. You might tell your preschooler you have time to go to the park for 20 minutes now, or for 45 minutes after dinner, for instance. Even if he opts for immediate gratification at first, over time he'll realize patience has more of
a payoff.
Dr. Baumeister adds, however, “Special treats and rewards should be earned. Only provide them after some job is done or some success [is] achieved." Translation: Have your kids work for that shiny new toy or extra time in front of the TV.
Share smart strategies
Self-control doesn't translate into willpower alone. In fact, researchers now know that people who successfully resist temptations rely on savvy strategies to meet their goals.
A few proven techniques for helping kids
save money and head off impulse buys at
the store include:
• If your child wants to buy something,
suggest she wait at least a week before
purchasing it. By then, passions will
have cooled and she'll know if she
truly wants it.
• If she's begging for you to buy an item
for her, reframe her expectations by
putting that item on a birthday or
holiday wish list. Then be sure to follow
through. Studies show kids won't delay
gratification if they don't believe you'll
be true to your word.
• If your child is having a hard time
saving for a big purchase, put a
picture of it on her piggy bank or on a
poster in her room. The visual
reminder will help her pinch her
pennies to reach her goal.
• Teach an older teen not to carry a
credit or debit card when she
knows she might be tempted to spend
too much money.
Arm them with an allowance
By the age of five or six, most kids are ready to handle an allowance and, if you make them responsible for purchasing nonessentials ranging from gum to the latest PlayStation game, they'll glean the lessons of saving, spending and budgeting while the stakes are still low.
It's important for kids to “learn to save money and take pride in how it accumulates," says Dr. Baumeister. The key: Give them just enough to cover any basic expenses you expect them to pay for, plus a little more. After all, you want them to have to save up to purchase larger items — with no bailouts from you. Your kids will quickly learn that if they buy every bauble that catches their eye, they won't have the reserves needed for more meaningful purchases down the road.
Show them the power of saving
The lesson: Invest your money today and you can do way more with it tomorrow. Drive that point home by letting your kids play around with an online compound interest calculator.
At investor.gov, they can see how much money they would make if they save $10, $20 or $50 each month. Your children might be shocked to discover that if they save just $200 a month from age 18 to age 68 earning 5% interest, they would wind up with $502,435. A whopping $382,435 would be from interest. This is an illustration and your interest rates and results may vary.
What you can do next
Implement an age-appropriate version of one of the five ideas presented here with your child. Study their reaction as they learn the valuable lesson of delayed gratification.
Mary Giles is a former editor of Parenting and FamilyFun magazines. She has appeared frequently on The Today Show.
May 07, 2022 - 5 min read - Mary Giles
Key Takeaways
• Help your kids learn delayed
gratification and financial self-control.
• Start now — before they're headed off
to college or have a pocket full of
credit cards.
• Delayed gratification can be learned,
and we can all get better at it
with practice.
Yes, your kids need to know how to balance a budget. And how to bank online. And how to negotiate for a salary and a house and a car.
But, before any of that, they need to learn a more fundamental lesson: delayed gratification — the ability to resist something now in the hope of obtaining something more valued in the future. This crucial skill not only has the power to reduce requests for Lego sets and Shopkins each time you set foot in a store, but also it will help protect your kids' credit scores and keep them out of credit card debt down the road. How? By teaching them to control impulse buys and showing them the benefits of saving.
Money lessons
for kids
Plan your goals
Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
Securities and Insurance Products:
Certain securities products and services are offered through Prudential Investment Management Services LLC, member SIPC and located in Newark, NJ. See Statement of Financial Condition for Prudential Investment Management Services LLC.
“Prudential Advisors" is a brand name for the proprietary retail sales channel of The Prudential Insurance Company of America (“PICA”) and its insurance company and other affiliates (collectively “Prudential”). Prudential Advisors’ financial professionals are licensed insurance agents of Prudential. Pursuant to a strategic relationship between Prudential, LPL Enterprise, LLC (“LPLE”), and LPL Financial LLC (“LPLF”), Prudential Advisors financial professionals provide securities brokerage services and/or investment advice on securities solely as registered persons of LPL Enterprise, an affiliate of LPL Financial. LPLE and LPLF are not affiliated with Prudential. Securities and advisory services may also be offered through firms and financial professionals that are not affiliated with Prudential, LPLE and LPLF.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
Template: 1000797-00023-00
© 2025 Prudential Financial, Inc. and its related entities. Prudential, PGIM, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office) and Variable Life Insurance is distributed by Pruco Securities, LLC (“Pruco”), Newark, NJ (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD, Pruco) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ.
For additional important information about the products, services and companies that make them available, please click here.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.
Disclaimer
Accessibility
Black Enterprise is being paid $250,000 as part of its arrangement with Prudential Financial. Black Enterprise’s receipt of this compensation from Prudential creates a conflict of interest because of the financial incentive to promote Prudential. Black Enterprise and Alfred Edmonds, an associate of Black Enterprise, are not affiliated with Prudential and are not authorized or licensed to provide investment advice on behalf of Prudential.
Template: 1000797-00023-00
© 2025 Prudential Financial, Inc. and its related entities. Prudential, PGIM, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
“Prudential Advisors" is a brand name for the proprietary retail sales channel of The Prudential Insurance Company of America (“PICA”) and its insurance company and other affiliates (collectively “Prudential”). Prudential Advisors’ financial professionals are licensed insurance agents of Prudential. Pursuant to a strategic relationship between Prudential, LPL Enterprise, LLC (“LPLE”), and LPL Financial LLC (“LPLF”), Prudential Advisors financial professionals provide securities brokerage services and/or investment advice on securities solely as registered persons of LPL Enterprise, an affiliate of LPL Financial. LPLE and LPLF are not affiliated with Prudential. Securities and advisory services may also be offered through firms and financial professionals that are not affiliated with Prudential, LPLE and LPLF.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Securities and Insurance Products:
Certain securities products and services are offered through Prudential Investment Management Services LLC, member SIPC and located in Newark, NJ. See Statement of Financial Condition for Prudential Investment Management Services LLC.
Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office) and Variable Life Insurance is distributed by Pruco Securities, LLC (“Pruco”), Newark, NJ (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD, Pruco) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ.
For additional important information about the products, services and companies that make them available, please click here.
Disclaimer
Accessibility
Black Enterprise is being paid $250,000 as part of its arrangement with Prudential Financial. Black Enterprise’s receipt of this compensation from Prudential creates a conflict of interest because of the financial incentive to promote Prudential. Black Enterprise and Alfred Edmonds, an associate of Black Enterprise, are not affiliated with Prudential and are not authorized or licensed to provide investment advice on behalf of Prudential.
Saving money is an act of paying your future self. With the magic of compound interest, even a small amount of savings can lead to big results in the future.
For example, if you save $25 per week (about the cost of two fast food meals), in 25 years you'd have $55,237! If you can save $75 a week ($300 a month), after 25 years you'd have $165,709. And if you can save $125 a week ($500 a month), after 25 years you'd have $276,181. (This assumes that you’d earn a hypothetical 4% annual compound rate of return on your savings.)
With savings, even a small amount — left alone to grow over time — can add up.
Types of savings accounts
There are three main types of basic savings accounts, which earn interest on the money you keep in the account.
Bank savings accounts
tend to pay some of the lowest interest rates compared to other types of investments, however your money in these accounts is generally very easy to access and is often FDIC insured (up to certain limits), so there is a low risk of losing money.
Money market accounts
pay you an interest rate on your savings, based on a complex range of factors related to how much money you have in the account and the current level of market interest rates.
Money market accounts can offer higher interest rates than basic savings accounts, but they also tend to require a minimum balance — such as $1,000 or $5,000 — and they might not be FDIC insured, so it is possible to lose money with this investment. However, in general money market accounts are considered low-risk investment for holding your cash savings, especially if the money might be needed on short notice (such as for emergencies).
Certificates of deposit (CDs).
CDs are another option for saving money in a low-risk/low-yield investment. With a CD, your bank pays you a fixed amount of money during a fixed amount of time. For example, you can get CDs for six months, one year, two years, three years or more, and the longer you choose to leave your money invested in the CD, the higher the interest rate you receive.
CDs tend to pay higher interest rates than savings accounts and are low risk; however, the drawback is that you have restricted access to your money. If you sign up for a five-year CD and then realize after one year that you need that money, you might have to pay an early-withdrawal penalty for cashing out your money from the CD.
If you want higher returns and can tolerate higher risks, it might be time to look beyond these simple savings vehicles and consider investments such as stocks and bonds.
Bonds
When you invest in bonds, you’re essentially lending money to a government (state, federal, city or county) or corporation, then the borrower agrees to pay you (and all its other bondholders) back over time. As a bondholder, you can receive regular income from the bond in the form of principal and interest payments, unless the bond issuer defaults (such as if a company goes bankrupt).
In general, the higher the interest rate on a bond, the riskier the investment. If your bonds are highly rated — i.e., ratings companies believe the bond issuer is financially strong enough to repay its debts — they're generally considered lower risk. U.S. Treasury bonds are generally considered to be the safest type of bond investment because they are backed by the full faith and credit of the U.S. government.
Many people invest in bonds (along with stocks) as part of their overall retirement savings portfolio. But remember: Bonds are not guaranteed investments.
Stocks
If you already have an emergency savings fund (usually three to six months of expenses), then you might want to start investing in stocks. Stocks are one of the most common forms of investments for people who are saving for retirement.
With stocks, you own a share of a corporation, which entitles you to a share of the company's profits. When the company pays a dividend to shareholders, you get more money in your account. When the company's stock price goes up, so does the value of your investment.
Stocks can be risky and are not guaranteed to go up in value. The price of stocks can go up or down, and sometimes the stock market fluctuates rapidly — known as market volatility.
It can be risky to have too much money invested in too few companies — any individual company's stock can go down. You may want an investing strategy that includes more diversity to help with the risks of an undiversified portfolio. So, it could be time to consider mutual funds.
Mutual funds
Mutual funds are professionally managed portfolios of stocks, bonds and other investment assets (such as money markets, real estate or precious metals). When you invest in a stock mutual fund, you buy shares in a fund that owns shares of different companies, so you end up owning little pieces of a multitude of companies. This gives you broad diversification in your portfolio and lets you benefit from the profits of the corporate world, while (hopefully) managing and reducing your risks.
However, mutual funds can be risky. There are no guaranteed returns on your investment in mutual funds. Mutual funds can also be complicated; it's important to do your research and understand the fees and risks of each fund, as well as to build a portfolio of investments that suits your overall financial goals. For example, if you have 30 years left until retirement, you may want to aim for a portfolio with a larger percentage of stocks and a lower percentage of bonds. Stocks often have a higher rate of return than bonds over the long term but also have greater risk, so as you move closer to retirement, your “safer" bond and cash investments should increase while you dial down the number of stocks in your portfolio. You should review your portfolio periodically to ensure it is meeting your objectives.
A good financial planner or brokerage can help you evaluate your options for mutual funds, depending on your age, income, investing goals and risk tolerance. Also, try Prudential’s retirement investment persona tool to evaluate your preferred investment style, find out how much risk you're comfortable with, and figure out which types of investments are right for you.
What you can do next
Start by paying yourself first and set up a fixed savings goal, whether it's $25 a week or more. Evaluate your options — if you don't already have a savings account, consider opening one at your bank or credit union and use that to hold your emergency savings. Once you have a basic savings account, you can branch out into other investments like bonds, stocks and mutual funds. But remember, investing involves risks — it is possible to lose money when investing — so weigh the risks and trade-offs of any investment, and consider getting professional help to create a long-term strategy that suits your goals.
Written by Ben Gran
Ben Gran is a freelance writer based in Des Moines, Iowa. He writes about personal finance, financial services, technology and business.
Saving and Investing Strategies
invest in your future
Saving money is an act of paying your future self. With the magic of compound interest, even a small amount of savings can lead to big results in the future.
“
”
1031555-00002-00
3 min read - Jul 24, 2022 - Ben Gran
Key Takeaways
• With compound interest, a small
amount saved today can grow into
something big.
• There are a variety of places to invest
your savings to help your money
grow — from low interest with low risk
to higher risk with higher long-term
growth potential.
• Investing in bonds and stocks can be
risky and complicated, but with
professional help and a long-term
strategy, you can get on track to meet
your goals.
One of the first rules of money management is to “live within your means" by spending less than you earn. Some people spend their entire adulthood in pursuit of that balance. But if you've already mastered the basics and have money left at the end of each month, you're likely ready to put your money to work with savings and investing accounts.
Here are a few key strategies and fundamentals of saving and investing that you may want to consider.
Pay yourself first
Many people get caught up in a cycle of
consumerism where they spend almost all of their income, or, in the case of people who have credit card debt, they spend even more money than they earn. Saving is the exact opposite of this mindset. When you start saving money, you should pay yourself first. Before you spend one dollar of your paycheck on a restaurant mealor daily latte, put some money into savings.
1031555-00002-00
”
Saving money is an act of paying your future self. With the magic of compound interest, even a small amount of savings can lead to big results in the future.
“
Start by paying yourself first and set up a fixed savings goal, whether it's $25 a week or more. Evaluate your options — if you don't already have a savings account, consider opening one at your bank or credit union and use that to hold your emergency savings. Once you have a basic savings account, you can branch out into other investments like bonds, stocks and mutual funds. But remember, investing involves risks — it is possible to lose money when investing — so weigh the risks and trade-offs of any investment, and consider getting professional help to create a long-term strategy that suits your goals.
Written by Ben Gran
Ben Gran is a freelance writer based in Des Moines, Iowa. He writes about personal finance, financial services, technology and business.
Return
Saving and
Investing Strategies
invest in your future
"Prudential Advisors" is a brand name of The Prudential Insurance Company of America and its subsidiaries.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
Template: 1000797-00014-00
© 2023 Prudential Financial, Inc. and its related entities, Prudential, the Prudential logo, the Rock symbol, Prudential LINK and LINK by Prudential are service marks of Prudential Financial and its related entities, registered in many jurisdictions worldwide.
Financial advisors who are available through the Stages channel currently offer a more limited range of products and services as compared to the range of products and services offered through other Prudential distribution channels. These advisors currently offer only insurance products issued by PICA and its affiliates (“Prudential companies”). It is generally more profitable to Prudential if you purchase insurance products that are issued by a Prudential company than a non-Prudential company.
Comprehensive financial planning offered through the Stages channel is more limited in scope than comprehensive financial planning offered through the Prudential Advisors distribution channel.
Financial advisors through the Stages channel offer a no cost consultation and provide an overview of your financial life with proposed solutions for you to consider. You will not receive a written financial plan or investment recommendations as part of the no cost consultation.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Prudential and its affiliates are not liable for use of the Stages platform. Clients seeking information regarding their particular investment needs should contact a financial professional. Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only and may not be approved in all states. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
Securities and Insurance Products:
Certain securities products and services are offered through Pruco Securities, LLC and Prudential Investment Management Services, LLC, both members SIPC and located in Newark, NJ, or Prudential Annuities Distributors, Inc., located in Shelton, CT. See Statement of Financial Condition for Prudential Investment Management Services, LLC.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Prudential Stages is an umbrella marketing name for Pruco Securities LLC, (sometimes referred to as “Pruco”) doing business as Prudential Financial Planning Services, pursuant to a separate agreement. Investment advisory products and services are made available through Pruco, a registered investment adviser.
Assurance IQ, LLC a wholly-owned subsidiary of Prudential Financial, Inc. ("Prudential") matches buyers with products such as life and health insurance and auto insurance, enabling them to make purchases online or through an agent. Neither Prudential Financial, Inc. nor Assurance IQ issues, underwrites, or administers health plans or health insurance policies.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities and Variable Life Insurance are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ
Some of the products and services discussed on the Stages site are in development and may not be currently available.
For additional important information about the products, services and companies that make them available, please click here.*
Disclaimer
Accessibility
• With compound interest, a small amount saved today can grow into something big.
• There are a variety of places to invest your savings to help your money grow — from low
interest with low risk to higher risk with higher long-term growth potential.
• Investing in bonds and stocks can be risky and complicated, but with professional help and a
long-term strategy, you can get on track to meet your goals.
One of the first rules of money management is to “live within your means" by spending less than you earn. Some people spend their entire adulthood in pursuit of that balance. But if you've already mastered the basics and have money left at the end of each month, you're likely ready to put your money to work with savings and investing accounts.
Here are a few key strategies and fundamentals of saving and investing that you may want
to consider.
Many people get caught up in a cycle of
consumerism where they spend almost all of their
income, or, in the case of people who have credit
card debt, they spend even more money than they
earn. Saving is the exact opposite of this mindset.
When you start saving money, you should pay
yourself first. Before you spend one dollar of your
paycheck on a restaurant meal or daily latte, put
some money into savings.
Saving money is an act of paying your future self.
With the magic of compound interest, even a small
amount of savings can lead to big results in the future.
For example, if you save $25 per week (about the
cost of two fast food meals), in 25 years you'd have
$55,237! If you can save $75 a week ($300 a
month), after 25 years you'd have $165,709. And
if you can save $125 a week ($500 a month), after
25 years you'd have $276,181. (This assumes that
you’d earn a hypothetical 4% annual compound rate of return on your savings.)
With savings, even a small amount — left alone to grow over time — can add up.
CDs are another option for saving money in a low-risk/low-yield investment. With a CD, your bank pays you a fixed amount of money during a fixed amount of time. For example, you can get CDs for six months, one year, two years, three years or more, and the longer you choose to leave your money invested in the CD, the higher the interest rate you receive.
CDs tend to pay higher interest rates than savings accounts and are low risk; however, the drawback is that you have restricted access to your money. If you sign up for a five-year CD and then realize after one year that you need that money, you might have to pay an early-withdrawal penalty for cashing out your money from the CD.
If you want higher returns and can tolerate higher risks, it might be time to look beyond these simple savings vehicles and consider investments such as stocks and bonds.
If you already have an emergency savings fund (usually three to six months of expenses), then you might want to start investing in stocks. Stocks are one of the most common forms of investments for people who are saving for retirement.
With stocks, you own a share of a corporation, which entitles you to a share of the company's profits. When the company pays a dividend to shareholders, you get more money in your account. When the company's stock price goes up, so does the value of your investment.
Stocks can be risky and are not guaranteed to go up in value. The price of stocks can go up or down, and sometimes the stock market fluctuates rapidly — known as market volatility.
It can be risky to have too much money invested in too few companies — any individual company's stock can go down. You may want an investing strategy that includes more diversity to help with the risks of an undiversified portfolio. So, it could be time to consider mutual funds.
3 min read - Jul 24, 2022 - Ben Gran
Key Takeaways
Pay yourself first
There are three main types of basic savings accounts, which earn interest on the money you keep in the account.
Types of savings accounts
tend to pay some of the lowest interest rates compared to other types of investments, however your money in these accounts is generally very easy to access and is often FDIC insured (up to certain limits), so there is a low risk of losing money.
Bank savings accounts
pay you an interest rate on your savings, based on a complex range of factors related to how much money you have in the account and the current level of market interest rates.
Money market accounts can offer higher interest rates than basic savings accounts, but they also tend to require a minimum balance — such as $1,000 or $5,000 — and they might not be FDIC insured, so it is possible to lose money with this investment. However, in general money market accounts are considered low-risk investment for holding your cash savings, especially if the money might be needed on short notice (such as for emergencies).
Money market accounts
Certificates of deposit (CDs).
When you invest in bonds, you’re essentially lending money to a government (state, federal, city or county) or corporation, then the borrower agrees to pay you (and all its other bondholders) back over time. As a bondholder, you can receive regular income from the bond in the form of principal and interest payments, unless the bond issuer defaults (such as if a company goes bankrupt).
In general, the higher the interest rate on a bond, the riskier the investment. If your bonds are highly rated — i.e., ratings companies believe the bond issuer is financially strong enough to repay its debts — they're generally considered lower risk. U.S. Treasury bonds are generally considered to be the safest type of bond investment because they are backed by the full faith and credit of the U.S. government.
Many people invest in bonds (along with stocks) as part of their overall retirement savings portfolio. But remember: Bonds are not guaranteed investments.
Bonds
Stocks
Mutual funds are professionally managed portfolios of stocks, bonds and other investment assets (such as money markets, real estate or precious metals). When you invest in a stock mutual fund, you buy shares in a fund that owns shares of different companies, so you end up owning little pieces of a multitude of companies. This gives you broad diversification in your portfolio and lets you benefit from the profits of the corporate world, while (hopefully) managing and reducing
your risks.
However, mutual funds can be risky. There are no guaranteed returns on your investment in mutual funds. Mutual funds can also be complicated; it's important to do your research and understand the fees and risks of each fund, as well as to build a portfolio of investments that suits your overall financial goals. For example, if you have 30 years left until retirement, you may want to aim for a portfolio with a larger percentage of stocks and a lower percentage of bonds. Stocks often have a higher rate of return than bonds over the long term but also have greater risk, so as you move closer to retirement, your “safer" bond and cash investments should increase while you dial down the number of stocks in your portfolio. You should review your portfolio periodically to ensure it is meeting your objectives.
A good financial planner or brokerage can help you evaluate your options for mutual funds, depending on your age, income, investing goals and risk tolerance. Also, try Prudential’s retirement investment persona tool to evaluate your preferred investment style, find out how much risk you're comfortable with, and figure out which types of investments are right for you.
Mutual funds
What you can do next
1031555-00002-00
”
Saving money is an act of paying your future self. With the magic of compound interest, even a small amount of savings can lead to big results in the future.
“
Saving money is an act of paying your future self. With the magic of compound interest, even a small amount of savings can lead to big results in the future.
For example, if you save $25 per week (about the cost of two fast food meals), in 25 years you'd have $55,237! If you can save $75 a week ($300 a month), after 25 years you'd have $165,709. And if you can save $125 a week ($500 a month), after 25 years you'd have $276,181. (This assumes that you’d earn a hypothetical 4% annual compound rate of return on your savings.)
With savings, even a small amount — left alone to grow over time — can add up.
Types of savings accounts
There are three main types of basic savings accounts, which earn interest on the money you keep in the account.
Bank savings accounts
tend to pay some of the lowest interest rates compared to other types of investments, however your money in these accounts is generally very easy to access and is often FDIC insured (up to certain limits), so there is a low risk of losing money.
Money market accounts
pay you an interest rate on your savings, based on a complex range of factors related to how much money you have in the account and the current level of market interest rates.
Money market accounts can offer higher interest rates than basic savings accounts, but they also tend to require a minimum balance — such as $1,000 or $5,000 — and they might not be FDIC insured, so it is possible to lose money with this investment. However, in general money market accounts are considered low-risk investment for holding your cash savings, especially if the money might be needed on short notice (such as
for emergencies).
Certificates of deposit (CDs).
CDs are another option for saving money in a low-risk/low-yield investment. With a CD, your bank pays you a fixed amount of money during a fixed amount of time. For example, you can get CDs for six months, one year, two years, three years or more, and the longer you choose to leave your money invested in the CD, the higher the interest rate you receive.
CDs tend to pay higher interest rates than savings accounts and are low risk; however, the drawback is that you have restricted access to your money. If you sign up for a five-year CD and then realize after one year that you need that money, you might have to pay an early-withdrawal penalty for cashing out your money from the CD.
If you want higher returns and can tolerate higher risks, it might be time to look beyond these simple savings vehicles and consider investments such as stocks and bonds.
Bonds
When you invest in bonds, you’re essentially lending money to a government (state, federal, city or county) or corporation, then the borrower agrees to pay you (and all its other bondholders) back over time. As a bondholder, you can receive regular income from the bond in the form of principal and interest payments, unless the bond issuer defaults (such as if a company goes bankrupt).
In general, the higher the interest rate on a bond, the riskier the investment. If your
bonds are highly rated — i.e., ratings companies believe the bond issuer is financially strong enough to repay its debts — they're generally considered lower risk. U.S. Treasury bonds are generally considered to be the safest type of bond investment because they are backed by the full faith and credit
of the U.S. government.
Many people invest in bonds (along with stocks) as part of their overall retirement savings portfolio. But remember: Bonds are not guaranteed investments.
Stocks
If you already have an emergency savings
fund (usually three to six months of expenses), then you might want to start investing in stocks. Stocks are one of the
most common forms of investments for people who are saving for retirement.
With stocks, you own a share of a corporation, which entitles you to a share of the company's profits. When the company pays a dividend to shareholders, you get more money in your account. When the company's stock price goes up, so does the value of your investment.
Stocks can be risky and are not guaranteed
to go up in value. The price of stocks can
go up or down, and sometimes the stock market fluctuates rapidly — known as
market volatility.
It can be risky to have too much money invested in too few companies — any individual company's stock can go down. You may want an investing strategy that includes more diversity to help with the risks of an undiversified portfolio. So, it could be time to consider mutual funds.
Mutual funds
Mutual funds are professionally managed portfolios of stocks, bonds and other investment assets (such as money markets, real estate or precious metals). When you invest in a stock mutual fund, you buy shares in a fund that owns shares of different companies, so you end up owning little pieces of a multitude of companies. This gives you broad diversification in your portfolio and lets you benefit from the profits of the corporate world, while (hopefully) managing and reducing your risks.
However, mutual funds can be risky. There
are no guaranteed returns on your investment in mutual funds. Mutual funds can also be complicated; it's important to do your
research and understand the fees and risks
of each fund, as well as to build a portfolio
of investments that suits your overall financial goals. For example, if you have 30 years left until retirement, you may want to aim for a portfolio with a larger percentage of stocks and a lower percentage of bonds. Stocks
often have a higher rate of return than bonds over the long term but also have greater risk, so as you move closer to retirement, your “safer" bond and cash investments should increase while you dial down the number of stocks in your portfolio. You should review your portfolio periodically to ensure it is meeting your objectives.
A good financial planner or brokerage can
help you evaluate your options for mutual funds, depending on your age, income, investing goals and risk tolerance. Also, try Prudential’s retirement investment persona tool to evaluate your preferred investment style, find out how much risk you're comfortable with, and figure out which types of investments are right for you.
What you can do next
Start by paying yourself first and set up a fixed savings goal, whether it's $25 a week or more. Evaluate your options — if you don't already have a savings account, consider opening one at your bank or credit union and use that to hold your emergency savings. Once you have a basic savings account, you can branch out into other investments like bonds, stocks and mutual funds. But remember, investing involves risks — it is possible to lose money when investing — so weigh the risks and trade-offs of any investment, and consider getting professional help to create a long-term strategy that suits your goals.
Written by Ben Gran
Ben Gran is a freelance writer based in Des Moines, Iowa. He writes about personal finance, financial services, technology and business.
3 min read - Jul 24, 2022 - Ben Gran
Key Takeaways
• With compound interest, a small
amount saved today can grow into
something big.
• There are a variety of places to invest
your savings to help your money
grow — from low interest with low risk
to higher risk with higher long-term
growth potential.
• Investing in bonds and stocks can be
risky and complicated, but with
professional help and a long-term
strategy, you can get on track to meet
your goals.
One of the first rules of money management is to “live within your means" by spending less than you earn. Some people spend their entire adulthood in pursuit of that balance. But if you've already mastered the basics and have money left at the end of each month, you're likely ready to put your money to work with savings and investing accounts.
Here are a few key strategies and fundamentals of saving and investing that you may want to consider.
Pay yourself first
Many people get caught up in a cycle of
consumerism where they spend almost all of their income, or, in the case of people who have credit card debt, they spend even more money than they earn. Saving is the exact opposite of this mindset. When you start saving money, you should pay yourself first. Before you spend one dollar of your paycheck on a restaurant mealor daily latte, put some money into savings.
Saving and Investing Strategies
invest in your future
Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
Securities and Insurance Products:
Certain securities products and services are offered through Prudential Investment Management Services LLC, member SIPC and located in Newark, NJ. See Statement of Financial Condition for Prudential Investment Management Services LLC.
“Prudential Advisors" is a brand name for the proprietary retail sales channel of The Prudential Insurance Company of America (“PICA”) and its insurance company and other affiliates (collectively “Prudential”). Prudential Advisors’ financial professionals are licensed insurance agents of Prudential. Pursuant to a strategic relationship between Prudential, LPL Enterprise, LLC (“LPLE”), and LPL Financial LLC (“LPLF”), Prudential Advisors financial professionals provide securities brokerage services and/or investment advice on securities solely as registered persons of LPL Enterprise, an affiliate of LPL Financial. LPLE and LPLF are not affiliated with Prudential. Securities and advisory services may also be offered through firms and financial professionals that are not affiliated with Prudential, LPLE and LPLF.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
Template: 1000797-00023-00
© 2025 Prudential Financial, Inc. and its related entities. Prudential, PGIM, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office) and Variable Life Insurance is distributed by Pruco Securities, LLC (“Pruco”), Newark, NJ (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD, Pruco) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ.
For additional important information about the products, services and companies that make them available, please click here.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.
Disclaimer
Accessibility
Black Enterprise is being paid $250,000 as part of its arrangement with Prudential Financial. Black Enterprise’s receipt of this compensation from Prudential creates a conflict of interest because of the financial incentive to promote Prudential. Black Enterprise and Alfred Edmonds, an associate of Black Enterprise, are not affiliated with Prudential and are not authorized or licensed to provide investment advice on behalf of Prudential.
Template: 1000797-00023-00
© 2025 Prudential Financial, Inc. and its related entities. Prudential, PGIM, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
“Prudential Advisors" is a brand name for the proprietary retail sales channel of The Prudential Insurance Company of America (“PICA”) and its insurance company and other affiliates (collectively “Prudential”). Prudential Advisors’ financial professionals are licensed insurance agents of Prudential. Pursuant to a strategic relationship between Prudential, LPL Enterprise, LLC (“LPLE”), and LPL Financial LLC (“LPLF”), Prudential Advisors financial professionals provide securities brokerage services and/or investment advice on securities solely as registered persons of LPL Enterprise, an affiliate of LPL Financial. LPLE and LPLF are not affiliated with Prudential. Securities and advisory services may also be offered through firms and financial professionals that are not affiliated with Prudential, LPLE and LPLF.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Securities and Insurance Products:
Certain securities products and services are offered through Prudential Investment Management Services LLC, member SIPC and located in Newark, NJ. See Statement of Financial Condition for Prudential Investment Management Services LLC.
Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office) and Variable Life Insurance is distributed by Pruco Securities, LLC (“Pruco”), Newark, NJ (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD, Pruco) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ.
For additional important information about the products, services and companies that make them available, please click here.
Disclaimer
Accessibility
Black Enterprise is being paid $250,000 as part of its arrangement with Prudential Financial. Black Enterprise’s receipt of this compensation from Prudential creates a conflict of interest because of the financial incentive to promote Prudential. Black Enterprise and Alfred Edmonds, an associate of Black Enterprise, are not affiliated with Prudential and are not authorized or licensed to provide investment advice on behalf of Prudential.
Finding the right percentage for you
No single rule will account for your specific circumstances. For a more customized spending plan, start with a retirement calculator. For example, AARP’s calculator lets you choose what
portion of your final working income you think you’ll need during retirement, and shows you how much to save to get that. Then, adapt the calculator’s recommendation to account for your
life. Consider factors like your local cost of living and how long you expect to live based on your health and family history.
Check on your investments regularly—quarterly or annually—to make sure they’re working for you. Make adjustments where necessary.
What you can do next
Your retirement plan isn’t universal. Your timeline is yours, which means you might need help based on your needs. A financial professional can help you map out a retirement income plan that works for you.
Written by Dori Zinn
Dori Zinns a personal finance journalist focusing on income inequality, college affordability, investing, and more. Her work has appeared in The New York Times, Forbes, TIME, CNET, and Yahoo, among others.
Does the 4% rule work for today’s retirement?
retire with confidence
Prudential does not provide tax or legal advice; please consult an independent tax advisor regarding your personal tax situation.
Financial advisor
Bill Bengen designed the 4% rule in the 1990s as an easy-to-follow plan for accomplishing two critical things: Cover your costs throughout retirement while making your money last as long as you do.
“
”
No single rule will account for your specific circumstances. For a more customized spending plan, start with a retirement calculator.
“
”
1063699-00001-00
3 min read - Oct 22, 2022 - Dori Zinn
Key Takeaways
• The 4% rule means withdrawing up to
4% of your savings each year of
retirement.
• Once a staple for retirement income
planning, 4% might not hold up today.
• Consider this and other methods to
design a retirement income plan for
your needs.
After years of stashing money away for retirement, the day will come when you need to start spending that hard-earned cash. Question is, how much can you afford to withdraw each year without outliving your money? The “4% rule” is a common approach to resolving that.
The rule works just like it sounds: Limit annual withdrawals from your retirement accounts to 4% of the total balance in any given year. This means that if you retire with $1 million saved, you’d take out $40,000 the first year.
Even so, you’d also adjust this amount annually for inflation. For example, you might choose to increase withdrawals by a flat 2%—the long-term historical rate of inflation—each year. Or you might base increases on each year’s actual inflation rate.
(Note that the 4% rule assumes that you have about 60% of your investments in equities [stocks] and 40% in fixed income assets [like bonds]. Also, it’s based on a tax-deferred portfolio like a traditional IRA or 401(k)—it assumes that you’ll owe tax on withdrawals. If you’re spending from a Roth, where withdrawals aren’t taxed if you meet basic criteria, your calculations may be different.)
Will this method work for today’s—and tomorrow’s—retirees? Maybe. Or maybe not. Here’s why the strategy is showing its age.
Why the 4% rule used to work
Financial advisor Bill Bengen designed the 4% rule in the 1990s as an easy-to-follow plan for accomplishing two critical things: Cover your costs throughout retirement while making your money last as long as you do. Historical stock market data led him to the 4% target: By considering both average returns and unexpected events like the 1929 market crash, he determined that a retirement portfolio made up of 60% equities and
40% fixed income assets should last over 30 years if you withdraw only 4% of the total annually.
According to Bengen’s model, even if you retire just before a financial crisis, the negative effect on your portfolio would be mild enough to ensure at least 35 years of living expenses. (In 1990 he advised that the average American man was expected to live about 15 years after age 65, and the average woman just under 20 years. So, the 30-year buffer the rule offered made it seem like a safe—even conservative—approach to making retirement savings last a lifetime.)
Still, the 4% rule comes with a major caveat: It’s not really a “rule.” That’s because everyone’s situation is different—often drastically. If you have a large retirement investment portfolio, you might not need to spend 4% of it every year. If you have limited savings, 4% might not come close to covering your needs.
Even Bengen tweaked his own “rule” over the years; more recently, he advised that withdrawing 4.5% the first year would be safe. So, you should think of this rule as more of a guideline you can adapt to your circumstances and lifestyle.
Risks of the 4% rule
Retirement expenses aren’t the same year in, year out. Lifespans aren’t always predictable, either. Here are some key risks to consider before you adopt this (or any) set spending rule:
• Sequence of returns risk. If the market
experiences more downturns than
upturns early in your retirement, your
retirement savings may not last as long
as they would if the down years come
later.
• Health risk. Aging means more
doctor's appointments and medical
bills in retirement—over $300,00 for
the average 65-year-old couple. With
these additional expenses—often
unplanned and unexpected—it’s
important to plan ahead.
• Longevity risk. The average lifespan
has increased by a few years since
the 4% rule came around (at least
before the COVID-19 epidemic). But
keep in mind that not everyone is
average. According to the U.S. Census,
more than 60,000 women (and nearly
15,000 men) were over age 100 in
2020.
• Market risk. You’ve heard it before:
History doesn’t guarantee future
performance. We could see
unprecedented periods of inflation or
market crashes that the 4% model
doesn’t account for.
• Social Security risk. The 4% rule
assumes that you’ll also receive the full
Social Security benefits you expect
based on your age, career earnings,
and when you start taking them. But
there’s a chance these payments could
decrease by the time you retire. (The
Social Security Administration has
warned that its trust fund could run
short by 2035; however, Congress
could act before then to make sure the
program stays solvent.)
Alternative strategies for retirement withdrawal
Consider modifying the 4% rule or using a completely different approach:
• Spend more conservatively. As volatility
has increased and we enter what many
experts see as a risky period in the
markets, you might need to spend less
in retirement to feel secure that you
won’t outlive your savings. For
example, investment advisor
Morningstar recommends starting by
withdrawing just 3.3% of a retirement
account. You could then increase
withdrawals during good years—or
even every year if you’re comfortable
with less certainty that your portfolio
will last the rest of your life.
• Spend your required minimum
distribution (RMD). If most of your
retirement savings are in a 401(k)
or an IRA, you could dispense with the
4% concept altogether and spend only
what the IRS says you must take out
each year, starting at age 73. RMDs
are based on how much money you
have in retirement accounts and your
life expectancy.
Depending on your circumstances, this
approach could yield more or less
spending money. Also, it will only work
if your RMD is enough for you to live
on each year. (Roth IRAs don’t trigger
RMDs, and withdrawals aren’t taxable
if you meet basic criteria. Without
RMDs to guide you, you’ll have to
decide on your own strategy for how
much to withdraw from a Roth IRA.
Because Roth income is tax-free but
traditional income sources aren’t, that
decision could come down to your tax
bracket in a given year. A financial
professional can help you figure it all
out.)
• Maximize other income sources. If
you’re able to cover your retirement
expenses with other income, you could
conserve more of your nest egg. If
possible, consider delaying your Social
Security payments until age 70. This
way, you’ll receive your maximum
monthly benefit. Another strategy:
Work part-time (if you can) to generate
extra income.
1063699-00001-00
Prudential does not provide tax or legal advice; please consult an independent tax advisor regarding your personal tax situation.
”
No single rule will account for your specific circumstances. For a more customized spending plan, start with a retirement calculator.
“
”
Financial advisor
Bill Bengen designed the 4% rule in the 1990s as an easy-to-follow plan for accomplishing two critical things: Cover your costs throughout retirement while making your money last as long as you do.
“
Your retirement plan isn’t universal. Your timeline
is yours, which means you might need help based
on your needs. A financial professional can help
you map out a retirement income plan that works for you.
Written by Dori Zinn
Dori Zinns a personal finance journalist focusing on income inequality, college affordability,
investing, and more. Her work has appeared in The New York Times, Forbes, TIME, CNET, and
Yahoo, among others.
Return
Does the 4% rule work for today’s retirement?
retire with confidence
"Prudential Advisors" is a brand name of The Prudential Insurance Company of America and its subsidiaries.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
Template: 1000797-00014-00
© 2023 Prudential Financial, Inc. and its related entities, Prudential, the Prudential logo, the Rock symbol, Prudential LINK and LINK by Prudential are service marks of Prudential Financial and its related entities, registered in many jurisdictions worldwide.
Financial advisors who are available through the Stages channel currently offer a more limited range of products and services as compared to the range of products and services offered through other Prudential distribution channels. These advisors currently offer only insurance products issued by PICA and its affiliates (“Prudential companies”). It is generally more profitable to Prudential if you purchase insurance products that are issued by a Prudential company than a non-Prudential company.
Comprehensive financial planning offered through the Stages channel is more limited in scope than comprehensive financial planning offered through the Prudential Advisors distribution channel.
Financial advisors through the Stages channel offer a no cost consultation and provide an overview of your financial life with proposed solutions for you to consider. You will not receive a written financial plan or investment recommendations as part of the no cost consultation.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Prudential and its affiliates are not liable for use of the Stages platform. Clients seeking information regarding their particular investment needs should contact a financial professional. Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only and may not be approved in all states. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
Securities and Insurance Products:
Certain securities products and services are offered through Pruco Securities, LLC and Prudential Investment Management Services, LLC, both members SIPC and located in Newark, NJ, or Prudential Annuities Distributors, Inc., located in Shelton, CT. See Statement of Financial Condition for Prudential Investment Management Services, LLC.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Prudential Stages is an umbrella marketing name for Pruco Securities LLC, (sometimes referred to as “Pruco”) doing business as Prudential Financial Planning Services, pursuant to a separate agreement. Investment advisory products and services are made available through Pruco, a registered investment adviser.
Assurance IQ, LLC a wholly-owned subsidiary of Prudential Financial, Inc. ("Prudential") matches buyers with products such as life and health insurance and auto insurance, enabling them to make purchases online or through an agent. Neither Prudential Financial, Inc. nor Assurance IQ issues, underwrites, or administers health plans or health insurance policies.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities and Variable Life Insurance are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ
Some of the products and services discussed on the Stages site are in development and may not be currently available.
For additional important information about the products, services and companies that make them available, please click here.*
Disclaimer
Accessibility
• The 4% rule means withdrawing up to 4% of your savings each year of retirement.
• Once a staple for retirement income planning, 4% might not hold up today.
• Consider this and other methods to design a retirement income plan for your needs.
After years of stashing money away for retirement, the day will come when you need to start spending that hard-earned cash. Question is, how much can you afford to withdraw each year without outliving your money? The “4% rule” is a common approach to resolving that.
The rule works just like it sounds: Limit annual withdrawals from your retirement accounts to 4% of the total balance in any given year. This means that if you retire with $1 million saved, you’d take out $40,000 the first year.
Even so, you’d also adjust this amount annually for inflation. For example, you might choose to increase withdrawals by a flat 2%—the long-term historical rate of inflation—each year. Or you might base increases on each year’s actual inflation rate.
(Note that the 4% rule assumes that you have about 60% of your investments in equities [stocks] and 40% in fixed income assets [like bonds]. Also, it’s based on a tax-deferred portfolio like a traditional IRA or 401(k)—it assumes that you’ll owe tax on withdrawals. If you’re spending from a Roth, where withdrawals aren’t taxed if you meet basic criteria, your calculations may be different.)
Will this method work for today’s—and tomorrow’s—retirees? Maybe. Or maybe not. Here’s why the strategy is showing its age.
Financial advisor Bill Bengen designed the 4% rule
in the 1990s as an easy-to-follow plan for
accomplishing two critical things: Cover your costs
throughout retirement while making your money
last as long as you do. Historical stock market
data led him to the 4% target: By considering both
average returns and unexpected events like the
1929 market crash, he determined that a
retirement portfolio made up of 60% equities and
40% fixed income assets should last over 30 years
if you withdraw only 4% of the total annually.
According to Bengen’s model, even if you retire just
before a financial crisis, the negative effect on your
portfolio would be mild enough to ensure at least
35 years of living expenses. (In 1990 he advised
that the average American man was expected to
live about 15 years after age 65, and the average
woman just under 20 years. So, the 30-year buffer
the rule offered made it seem like a safe—even
conservative—approach to making retirement
savings last a lifetime.)
Still, the 4% rule comes with a major caveat: It’s
not really a “rule.” That’s because everyone’s
situation is different—often drastically. If you have
a large retirement investment portfolio, you might
not need to spend 4% of it every year. If you have
limited savings, 4% might not come close to
covering your needs.
Even Bengen tweaked his own “rule” over the years; more recently, he advised that withdrawing 4.5% the first year would be safe. So, you should think of this rule as more of a guideline you can adapt to your circumstances and lifestyle.
Retirement expenses aren’t the same year in, year out. Lifespans aren’t always predictable, either. Here are some key risks to consider before you adopt this (or any) set spending rule:
• Sequence of returns risk. If the market experiences more downturns than upturns early in your
retirement, your retirement savings may not last as long as they would if the down years come later.
• Health risk. Aging means more doctor's appointments and medical bills in retirement—over
$300,00 for the average 65-year-old couple. With these additional expenses—often unplanned and
unexpected—it’s important to plan ahead.
• Longevity risk. The average lifespan has increased by a few years since the 4% rule came
around (at least before the COVID-19 epidemic). But keep in mind that not everyone is average.
According to the U.S. Census, more than 60,000 women (and nearly 15,000 men) were over age
100 in 2020.
• Market risk. You’ve heard it before: History doesn’t guarantee future performance. We could see
unprecedented periods of inflation or market crashes that the 4% model doesn’t account for.
• Social Security risk. The 4% rule assumes that you’ll also receive the full Social Security benefits
you expect based on your age, career earnings, and when you start taking them. But there’s a
chance these payments could decrease by the time you retire. (The Social Security Administration
has warned that its trust fund could run short by 2035; however, Congress could act before then to
make sure the program stays solvent.)
Consider modifying the 4% rule or using a completely different approach:
• Spend more conservatively. As volatility has increased and we enter what many experts see as a
risky period in the markets, you might need to spend less in retirement to feel secure that you
won’t outlive your savings. For example, investment advisor Morningstar recommends starting
by withdrawing just 3.3% of a retirement account. You could then increase withdrawals during
good years—or even every year if you’re comfortable with less certainty that your portfolio will
last the rest of your life.
• Spend your required minimum distribution (RMD). If most of your retirement savings are in a
401(k) or an IRA, you could dispense with the 4% concept altogether and spend only what the
IRS says you must take out each year, starting at age 73. RMDs are based on how much money
you have in retirement accounts and your life expectancy.
Depending on your circumstances, this approach could yield more or less spending money.
Also, it will only work if your RMD is enough for you to live on each year. (Roth IRAs don’t
trigger RMDs, and withdrawals aren’t taxable if you meet basic criteria. Without RMDs to guide
you, you’ll have to decide on your own strategy for how much to withdraw from a Roth IRA.
Because Roth income is tax-free but traditional income sources aren’t, that decision could
come down to your tax bracket in a given year. A financial professional can help you figure it
all out.)
• Maximize other income sources. If you’re able to cover your retirement expenses with other
income, you could conserve more of your nest egg. If possible, consider delaying your Social
Security payments until age 70. This way, you’ll receive your maximum monthly benefit.
Another strategy: Work part-time (if you can) to generate extra income.
3 min read - Oct 22, 2022 - Dori Zinn
Key Takeaways
Why the 4% rule used to work
Risks of the 4% rule
Alternative strategies for retirement withdrawal
No single rule will account for your specific
circumstances. For a more customized spending
plan, start with a retirement calculator. For
example, AARP’s calculator lets you choose what
portion of your final working income you think
you’ll need during retirement, and shows you how
much to save to get that. Then, adapt the
calculator’s recommendation to account for your
life. Consider factors like your local cost of living
and how long you expect to live based on your
health and family history.
Check on your investments regularly—quarterly or
annually—to make sure they’re working for you.
Make adjustments where necessary.
Finding the right percentage for you
What you can do next
1063699-00001-00
Prudential does not provide tax or legal advice; please consult an independent tax advisor regarding your personal tax situation.
”
No single rule will account for your specific circumstances. For a more customized spending plan, start with a retirement calculator.
“
”
Financial advisor
Bill Bengen designed the 4% rule in the 1990s as an easy-to-follow plan for accomplishing two critical things: Cover your costs throughout retirement while making your money last as long as you do.
“
Finding the right percentage for you
No single rule will account for your specific circumstances. For a more customized spending plan, start with a retirement calculator. For example, AARP’s calculator lets you choose what portion of your final working income you think you’ll need during retirement, and shows you how much to save to get that. Then, adapt the calculator’s recommendation to account for your
life. Consider factors like your local cost of living and how long you expect to live based on your health and family history.
Check on your investments regularly—quarterly or annually—to make sure they’re working for you. Make adjustments where necessary.
What you can do next
Your retirement plan isn’t universal. Your timeline is yours, which means you might need help based on your needs. A financial professional can help you map out a retirement income plan that works for you.
Written by Dori Zinn
Dori Zinns a personal finance journalist focusing on income inequality, college affordability, investing, and more. Her work has appeared in The New York Times, Forbes, TIME, CNET, and Yahoo, among others.
Why the 4% rule used to work
Financial advisor Bill Bengen designed the 4% rule in the 1990s as an easy-to-follow plan for accomplishing two critical things: Cover your costs throughout retirement
while making your money last as long as
you do. Historical stock market data led
him to the 4% target: By considering both average returns and unexpected events like the 1929 market crash, he determined that
a retirement portfolio made up of 60% equities and 40% fixed income assets should last over 30 years if you withdraw only 4% of the total annually.
According to Bengen’s model, even if you retire just before a financial crisis, the negative effect on your portfolio would be mild enough to ensure at least 35 years of living expenses. (In 1990 he advised that the average American man was expected to live about 15 years after age 65, and the average woman just under 20 years. So, the 30-year buffer the rule offered made it seem like a safe—even conservative—approach to making retirement savings last a lifetime.)
Still, the 4% rule comes with a major caveat: It’s not really a “rule.” That’s because everyone’s situation is different—often drastically. If you have a large retirement investment portfolio, you might not need to spend 4% of it every year. If you have limited savings, 4% might not come close to covering your needs.
Even Bengen tweaked his own “rule” over the years; more recently, he advised that withdrawing 4.5% the first year would be safe. So, you should think of this rule as more of a guideline you can adapt to your circumstances and lifestyle.
Risks of the 4% rule
Retirement expenses aren’t the same year
in, year out. Lifespans aren’t always predictable, either. Here are some key risks
to consider before you adopt this (or any) set spending rule:
• Sequence of returns risk. If the market
experiences more downturns than
upturns early in your retirement, your
retirement savings may not last as long as
they would if the down years come later.
• Health risk. Aging means more
doctor's appointments and medical
bills in retirement—over $300,00 for
the average 65-year-old couple. With
these additional expenses—often
unplanned and unexpected—it’s
important to plan ahead.
• Longevity risk. The average lifespan
has increased by a few years since
the 4% rule came around (at least
before the COVID-19 epidemic). But
keep in mind that not everyone is
average. According to the U.S. Census,
more than 60,000 women (and nearly
15,000 men) were over age 100 in 2020.
• Market risk. You’ve heard it before:
History doesn’t guarantee future
performance. We could see
unprecedented periods of inflation or
market crashes that the 4% model
doesn’t account for.
• Social Security risk. The 4% rule
assumes that you’ll also receive the full
Social Security benefits you expect
based on your age, career earnings,
and when you start taking them. But
there’s a chance these payments could
decrease by the time you retire. (The
Social Security Administration has
warned that its trust fund could run
short by 2035; however, Congress
could act before then to make sure the
program stays solvent.)
Alternative strategies for retirement withdrawal
Consider modifying the 4% rule or using a completely different approach:
• Spend more conservatively. As volatility
has increased and we enter what many
experts see as a risky period in the
markets, you might need to spend less
in retirement to feel secure that you
won’t outlive your savings. For
example, investment advisor
Morningstar recommends starting by
withdrawing just 3.3% of a retirement
account. You could then increase
withdrawals during good years—or
even every year if you’re comfortable
with less certainty that your portfolio
will last the rest of your life.
• Spend your required minimum
distribution (RMD). If most of your
retirement savings are in a 401(k)
or an IRA, you could dispense with the
4% concept altogether and spend only
what the IRS says you must take out
each year, starting at age 73. RMDs
are based on how much money you
have in retirement accounts and your
life expectancy.
Depending on your circumstances, this
approach could yield more or less
spending money. Also, it will only work
if your RMD is enough for you to live
on each year. (Roth IRAs don’t trigger
RMDs, and withdrawals aren’t taxable
if you meet basic criteria. Without
RMDs to guide you, you’ll have to
decide on your own strategy for how
much to withdraw from a Roth IRA.
Because Roth income is tax-free but
traditional income sources aren’t, that
decision could come down to your tax
bracket in a given year. A financial
professional can help you figure it all out.)
• Maximize other income sources. If
you’re able to cover your retirement
expenses with other income, you could
conserve more of your nest egg. If
possible, consider delaying your Social
Security payments until age 70. This
way, you’ll receive your maximum
monthly benefit. Another strategy:
Work part-time (if you can) to generate
extra income.
3 min read - Oct 22, 2022 - Dori Zinn
Key Takeaways
• The 4% rule means withdrawing up to
4% of your savings each year of retirement.
• Once a staple for retirement income
planning, 4% might not hold up today.
• Consider this and other methods to design a
retirement income plan for your needs.
After years of stashing money away for retirement, the day will come when you need to start spending that hard-earned cash. Question is, how much can you afford to withdraw each year without outliving your money? The “4% rule” is a common approach to resolving that.
The rule works just like it sounds: Limit annual withdrawals from your retirement accounts to 4% of the total balance in any given year. This means that if you retire with $1 million saved, you’d take out $40,000 the first year.
Even so, you’d also adjust this amount annually for inflation. For example, you might choose to increase withdrawals by a flat 2%—the long-term historical rate of inflation—each year. Or you might base increases on each year’s actual inflation rate.
(Note that the 4% rule assumes that you have about 60% of your investments in equities [stocks] and 40% in fixed income assets [like bonds]. Also, it’s based on a tax-deferred portfolio like a traditional IRA or 401(k)—it assumes that you’ll owe tax on withdrawals. If you’re spending from a Roth, where withdrawals aren’t taxed if you meet basic criteria, your calculations may be different.)
Will this method work for today’s—and tomorrow’s—retirees? Maybe. Or maybe not. Here’s why the strategy is showing its age.
Does the 4% rule work for today’s retirement?
retire with confidence
Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
Securities and Insurance Products:
Certain securities products and services are offered through Prudential Investment Management Services LLC, member SIPC and located in Newark, NJ. See Statement of Financial Condition for Prudential Investment Management Services LLC.
“Prudential Advisors" is a brand name for the proprietary retail sales channel of The Prudential Insurance Company of America (“PICA”) and its insurance company and other affiliates (collectively “Prudential”). Prudential Advisors’ financial professionals are licensed insurance agents of Prudential. Pursuant to a strategic relationship between Prudential, LPL Enterprise, LLC (“LPLE”), and LPL Financial LLC (“LPLF”), Prudential Advisors financial professionals provide securities brokerage services and/or investment advice on securities solely as registered persons of LPL Enterprise, an affiliate of LPL Financial. LPLE and LPLF are not affiliated with Prudential. Securities and advisory services may also be offered through firms and financial professionals that are not affiliated with Prudential, LPLE and LPLF.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
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© 2025 Prudential Financial, Inc. and its related entities. Prudential, PGIM, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office) and Variable Life Insurance is distributed by Pruco Securities, LLC (“Pruco”), Newark, NJ (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD, Pruco) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ.
For additional important information about the products, services and companies that make them available, please click here.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.
Disclaimer
Accessibility
Black Enterprise is being paid $250,000 as part of its arrangement with Prudential Financial. Black Enterprise’s receipt of this compensation from Prudential creates a conflict of interest because of the financial incentive to promote Prudential. Black Enterprise and Alfred Edmonds, an associate of Black Enterprise, are not affiliated with Prudential and are not authorized or licensed to provide investment advice on behalf of Prudential.
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© 2025 Prudential Financial, Inc. and its related entities. Prudential, PGIM, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
“Prudential Advisors" is a brand name for the proprietary retail sales channel of The Prudential Insurance Company of America (“PICA”) and its insurance company and other affiliates (collectively “Prudential”). Prudential Advisors’ financial professionals are licensed insurance agents of Prudential. Pursuant to a strategic relationship between Prudential, LPL Enterprise, LLC (“LPLE”), and LPL Financial LLC (“LPLF”), Prudential Advisors financial professionals provide securities brokerage services and/or investment advice on securities solely as registered persons of LPL Enterprise, an affiliate of LPL Financial. LPLE and LPLF are not affiliated with Prudential. Securities and advisory services may also be offered through firms and financial professionals that are not affiliated with Prudential, LPLE and LPLF.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Securities and Insurance Products:
Certain securities products and services are offered through Prudential Investment Management Services LLC, member SIPC and located in Newark, NJ. See Statement of Financial Condition for Prudential Investment Management Services LLC.
Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office) and Variable Life Insurance is distributed by Pruco Securities, LLC (“Pruco”), Newark, NJ (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD, Pruco) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ.
For additional important information about the products, services and companies that make them available, please click here.
Disclaimer
Accessibility
Black Enterprise is being paid $250,000 as part of its arrangement with Prudential Financial. Black Enterprise’s receipt of this compensation from Prudential creates a conflict of interest because of the financial incentive to promote Prudential. Black Enterprise and Alfred Edmonds, an associate of Black Enterprise, are not affiliated with Prudential and are not authorized or licensed to provide investment advice on behalf of Prudential.
Tax treatment of a deferred annuity
If your investment grows during the accumulation phase, the earnings are tax deferred. This means you won’t owe federal income tax on them until you receive payouts. Tax-deferred gains allow your earnings to grow more efficiently. Thanks to compound interest—and more money working for you due to pretax contributions—your balance can grow at a faster rate than if you’d contributed
after-tax money. Once the payouts start, they’ll be taxed as ordinary income.
Your heirs may owe federal income tax on annuity payments or a lump sum they receive after your death. (This is different from regular life insurance benefits, which generally aren’t taxable) Even so,
taxes on annuity benefits can be complex, so make sure to consult a tax professional.
Is a deferred annuity right for you?
If you expect a long retirement, a deferred annuity may be a valuable tool. Also, the deferred taxes on growth along with guaranteed payments can help you better manage your retirement income.
Questions to ask as you evaluate your situation:
• Will you have enough time for an
annuity to grow before you’ll need the
money?
• Will you have heirs? Death benefits on
deferred annuities can vary depending
on the contract and the insurer that
provides them. For example, some
annuities pay heirs the money left in
the account, while others allow you to
set a minimum death benefit when you
buy. Double-check the details to learn
if there’s a death benefit and how
much it is.
• How will inflation affect the payouts
you’ll receive? Review your annuity’s
terms to find out if it’s likely to grow at
least as fast as inflation.
• What if you need to withdraw money
before you reach retirement age or
before the payouts begin? Depending
on the terms and when you withdraw,
you could be subject to extra costs and
penalties.
What you can do next
Annuities are one piece of the retirement puzzle. A financial professional can help you determine whether a deferred annuity would be a good source of income after your working years. If so, consider when you’ll want your payouts to begin.
Written by Miranda Marquit
Miranda Marquit, MBA, has covered personal finance topics for nearly two decades, contributing to outlets including NPR, MarketWatch, Yahoo! Finance, and HuffPost. She also co-hosts a podcast at Money Talks News.
What are deferred annuities?
retire with confidence
If you expect a long retirement, a deferred annuity may be a valuable tool. Also, the deferred taxes on growth along with guaranteed payments can help you better manage your retirement income.
“
”
1059160-00002-00
4 min read - May 09, 2022 - Miranda Marquit
Key Takeaways
• With a deferred annuity, you set a
future date to start payments.
• Deferred annuities grow over time and
can provide guaranteed income.
• Annuities are tax deferred—you don’t
owe income tax until you receive
payouts.
Annuities are long-term investments meant to give you reliable and guaranteed income throughout retirement. You can buy an annuity with a single lump sum or with an initial payment plus monthly, quarterly, or annual premiums. Insurance companies sell different types of annuities to serve different needs. One kind is a deferred annuity.
What is a deferred annuity?
When you shop for an annuity, one consideration is when you’ll need the income. You can choose an annuity that offers income right away or at a later date. An “immediate” annuity begins payouts within one year. By contrast, with a deferred annuity, you choose a future date to begin getting payments.
A deferred annuity has two main phases:
• The accumulation period is when
you’re investing your money. As you
pay into the annuity, your account
balance grows.
• The payout period comes when you
begin receiving money from the
annuity.
Another choice you’ll make when buying an annuity: Variable or fixed?
• Variable annuities are linked to a
range of investments whose
performance will influence your
payout. This means variable deferred
annuities potentially can provide you
with a higher payout later—but they
also involve more risk because the
value of those underlying investments
can rise or fall.
• Fixed annuities are designed for more
certainty—they guarantee your
principal and a set rate of return.
Consider a fixed annuity if you want to
feel secure that your retirement
income can’t fall below a certain level.
Carefully compare your annuity choices to determine what works best for you.
Choices you can make now to plan for retirement
Think about your goals for life after your career. You’ll likely use a variety of saving and investment tools to prepare. A deferred annuity could be among them, providing protected income during your golden years.
When you buy a deferred annuity, you decide in advance when to start receiving payouts. Usually these payouts are monthly, but you may be able to withdraw on your own schedule. (By contrast, you can choose to begin monthly Social Security benefits—a form of government annuity you pay for via federal FICA taxes throughout your working years— anytime after age 62. The longer you wait to start, through age 70, the bigger your lifetime checks will be.)
You’ll also choose how to receive your annuity income. The main options typically include regular payments for the rest of your life, payments over a set number of years, or a lump sum.
Also, you can choose an annuity that pays money to your spouse or other heirs. This “death benefit” might come in the form of a lump sum or in continued payments.
A later payout date can mean higher payments
If you live a very long time, you may get more money in annuity payments than you paid in premiums. Why? Two reasons:
1. Growth over time. Investment gains
and interest potentially can increase
your annuity’s value.
2. A decreasing pool of owners. It’s
not pleasant to think about, but
some people who buy deferred
annuities will die before they receive
many—or any—payments. In this
case, depending on the annuity
contract, the insurer may have
money left over to distribute to
surviving annuity owners. The
insurance industry calls these funds
“mortality credits.”
1059160-00002-00
”
If you expect a long retirement, a deferred annuity may be a valuable tool. Also, the deferred taxes on growth along with guaranteed payments can help you better manage your retirement income.
“
Annuities are one piece of the retirement puzzle. A financial professional can help you determine whether a deferred annuity would be a good source of income after your working years. If so, consider when you’ll want your payouts to begin.
Written by Miranda Marquit
Miranda Marquit, MBA, has covered personal finance topics for nearly two decades, contributing to outlets including NPR, MarketWatch, Yahoo! Finance, and HuffPost. She also co-hosts a podcast at Money Talks News.
Return
What are
deferred annuities?
retire with confidence
"Prudential Advisors" is a brand name of The Prudential Insurance Company of America and its subsidiaries.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
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© 2023 Prudential Financial, Inc. and its related entities, Prudential, the Prudential logo, the Rock symbol, Prudential LINK and LINK by Prudential are service marks of Prudential Financial and its related entities, registered in many jurisdictions worldwide.
Financial advisors who are available through the Stages channel currently offer a more limited range of products and services as compared to the range of products and services offered through other Prudential distribution channels. These advisors currently offer only insurance products issued by PICA and its affiliates (“Prudential companies”). It is generally more profitable to Prudential if you purchase insurance products that are issued by a Prudential company than a non-Prudential company.
Comprehensive financial planning offered through the Stages channel is more limited in scope than comprehensive financial planning offered through the Prudential Advisors distribution channel.
Financial advisors through the Stages channel offer a no cost consultation and provide an overview of your financial life with proposed solutions for you to consider. You will not receive a written financial plan or investment recommendations as part of the no cost consultation.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Prudential and its affiliates are not liable for use of the Stages platform. Clients seeking information regarding their particular investment needs should contact a financial professional. Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only and may not be approved in all states. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
Securities and Insurance Products:
Certain securities products and services are offered through Pruco Securities, LLC and Prudential Investment Management Services, LLC, both members SIPC and located in Newark, NJ, or Prudential Annuities Distributors, Inc., located in Shelton, CT. See Statement of Financial Condition for Prudential Investment Management Services, LLC.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Prudential Stages is an umbrella marketing name for Pruco Securities LLC, (sometimes referred to as “Pruco”) doing business as Prudential Financial Planning Services, pursuant to a separate agreement. Investment advisory products and services are made available through Pruco, a registered investment adviser.
Assurance IQ, LLC a wholly-owned subsidiary of Prudential Financial, Inc. ("Prudential") matches buyers with products such as life and health insurance and auto insurance, enabling them to make purchases online or through an agent. Neither Prudential Financial, Inc. nor Assurance IQ issues, underwrites, or administers health plans or health insurance policies.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities and Variable Life Insurance are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ
Some of the products and services discussed on the Stages site are in development and may not be currently available.
For additional important information about the products, services and companies that make them available, please click here.*
Disclaimer
Accessibility
• With a deferred annuity, you set a future date to start payments.
• Deferred annuities grow over time and can provide guaranteed income.
• Annuities are tax deferred—you don’t owe income tax until you receive payouts.
Annuities are long-term investments meant to give you reliable and guaranteed income throughout retirement. You can buy an annuity with a single lump sum or with an initial payment plus monthly, quarterly, or annual premiums. Insurance companies sell different types of annuities to serve different needs. One kind is a deferred annuity.
When you shop for an annuity, one consideration is when you’ll need the income. You can
choose an annuity that offers income right away or at a later date. An “immediate” annuity begins payouts within one year. By contrast, with a deferred annuity, you choose a future date to begin getting payments.
A deferred annuity has two main phases:
• The accumulation period is when you’re investing your money. As you pay into the annuity, your
account balance grows.
• The payout period comes when you begin receiving money from the annuity.
Another choice you’ll make when buying an annuity: Variable or fixed?
• Variable annuities are linked to a range of investments whose performance will influence your
payout. This means variable deferred annuities potentially can provide you with a higher payout
later—but they also involve more risk because the value of those underlying investments can
rise or fall.
• Fixed annuities are designed for more certainty—they guarantee your principal and a set rate of
return. Consider a fixed annuity if you want to feel secure that your retirement income can’t fall
below a certain level.
Carefully compare your annuity choices to determine what works best for you.
If you live a very long time, you may get more money in annuity payments than you paid in premiums. Why? Two reasons:
1. Growth over time. Investment gains and interest potentially can increase your annuity’s value.
2. A decreasing pool of owners. It’s not pleasant to think about, but some people who buy
deferred annuities will die before they receive many—or any—payments. In this case,
depending on the annuity contract, the insurer may have money left over to distribute to
surviving annuity owners. The insurance industry calls these funds “mortality credits.”
If your investment grows during the accumulation
phase, the earnings are tax deferred. This means
you won’t owe federal income tax on them until
you receive payouts. Tax-deferred gains allow your
earnings to grow more efficiently. Thanks to
compound interest—and more money working for
you due to pretax contributions—your balance can
grow at a faster rate than if you’d contributed
after-tax money. Once the payouts start, they’ll be
taxed as ordinary income.
Your heirs may owe federal income tax on annuity
payments or a lump sum they receive after your
death. (This is different from regular life insurance
benefits, which generally aren’t taxable) Even so,
taxes on annuity benefits can be complex, so make
sure to consult a tax professional.
4 min read - May 09, 2022 - Miranda Marquit
Key Takeaways
What is a deferred annuity?
Think about your goals for life after your career. You’ll likely use a variety of saving and investment tools to prepare. A deferred annuity could be among them, providing protected income during your golden years.
When you buy a deferred annuity, you decide in advance when to start receiving payouts. Usually these payouts are monthly, but you may be able to withdraw on your own schedule. (By contrast, you can choose to begin monthly Social Security benefits—a form of government annuity you pay for via federal FICA taxes throughout your working years— anytime after age 62. The longer you wait to start, through age 70, the bigger your lifetime checks will be.)
You’ll also choose how to receive your annuity income. The main options typically include regular payments for the rest of your life, payments over a set number of years, or a lump sum.
Also, you can choose an annuity that pays money to your spouse or other heirs. This “death benefit” might come in the form of a lump sum or in continued payments.
Choices you can make now to plan for retirement
A later payout date can mean higher payments
Tax treatment of a deferred annuity
If you expect a long retirement, a deferred annuity
may be a valuable tool. Also, the deferred taxes on
growth along with guaranteed payments can help
you better manage your retirement income.
Questions to ask as you evaluate your situation:
• Will you have enough time for an annuity to
grow before you’ll need the money?
• Will you have heirs? Death benefits on deferred annuities can vary depending on the contract and
the insurer that provides them. For example, some annuities pay heirs the money left in the
account, while others allow you to set a minimum death benefit when you buy. Double-check the
details to learn if there’s a death benefit and how much it is.
• How will inflation affect the payouts you’ll receive? Review your annuity’s terms to find out if it’s
likely to grow at least as fast as inflation.
• What if you need to withdraw money before you reach retirement age or before the payouts begin?
Depending on the terms and when you withdraw, you could be subject to extra costs and penalties.
Is a deferred annuity right for you?
What you can do next
1059160-00002-00
”
If you expect a long retirement, a deferred annuity may be a valuable tool. Also, the deferred taxes on growth along with guaranteed payments can help you better manage your retirement income.
“
Tax treatment of a deferred annuity
If your investment grows during the accumulation phase, the earnings are tax deferred. This means you won’t owe federal income tax on them until you receive payouts. Tax-deferred gains allow your earnings to grow more efficiently. Thanks to compound interest—and more money working for you due to pretax contributions—your balance can grow at a faster rate than if you’d contributed
after-tax money. Once the payouts start, they’ll be taxed as ordinary income.
Your heirs may owe federal income tax on annuity payments or a lump sum they receive after your death. (This is different from regular life insurance benefits, which generally aren’t taxable) Even so,
taxes on annuity benefits can be complex, so make sure to consult a tax professional.
Is a deferred annuity right for you?
If you expect a long retirement, a deferred annuity may be a valuable tool. Also, the deferred taxes on growth along with guaranteed payments can help you better manage your retirement income.
Questions to ask as you evaluate
your situation:
• Will you have enough time for an annuity to grow before you’ll need the money?
• Will you have heirs? Death benefits on
deferred annuities can vary depending
on the contract and the insurer that
provides them. For example, some
annuities pay heirs the money left in
the account, while others allow you to
set a minimum death benefit when you
buy. Double-check the details to learn
if there’s a death benefit and how
much it is.
• How will inflation affect the payouts
you’ll receive? Review your annuity’s
terms to find out if it’s likely to grow at
least as fast as inflation.
• What if you need to withdraw money
before you reach retirement age or
before the payouts begin? Depending
on the terms and when you withdraw,
you could be subject to extra costs and
penalties.
What you can do next
Annuities are one piece of the retirement puzzle. A financial professional can help you determine whether a deferred annuity would be a good source of income after your working years. If so, consider when you’ll want your payouts to begin.
Written by Miranda Marquit
Miranda Marquit, MBA, has covered personal finance topics for nearly two decades, contributing to outlets including NPR, MarketWatch, Yahoo! Finance, and HuffPost. She also co-hosts a podcast at Money
Talks News.
4 min read - May 09, 2022 - Miranda Marquit
Key Takeaways
• With a deferred annuity, you set a
future date to start payments.
• Deferred annuities grow over time and
can provide guaranteed income.
• Annuities are tax deferred—you don’t
owe income tax until you receive payouts.
Annuities are long-term investments meant to give you reliable and guaranteed income throughout retirement. You can buy an annuity with a single lump sum or with an initial payment plus monthly, quarterly, or annual premiums. Insurance companies sell different types of annuities to serve different needs. One kind is a deferred annuity.
What is a deferred annuity?
When you shop for an annuity, one consideration is when you’ll need the income. You can choose an annuity that offers income right away or at a later date. An “immediate” annuity begins payouts within one year. By contrast, with a deferred annuity, you choose a future date to begin getting payments.
A deferred annuity has two main phases:
• The accumulation period is when
you’re investing your money. As you
pay into the annuity, your account
balance grows.
• The payout period comes when you
begin receiving money from the annuity.
Another choice you’ll make when buying an annuity: Variable or fixed?
• Variable annuities are linked to a
range of investments whose
performance will influence your
payout. This means variable deferred
annuities potentially can provide you
with a higher payout later—but they
also involve more risk because the
value of those underlying investments
can rise or fall.
• Fixed annuities are designed for more
certainty—they guarantee your
principal and a set rate of return.
Consider a fixed annuity if you want to
feel secure that your retirement
income can’t fall below a certain level.
Carefully compare your annuity choices to determine what works best for you.
Choices you can make now to plan
for retirement
Think about your goals for life after your career. You’ll likely use a variety of saving and investment tools to prepare. A deferred annuity could be among them, providing protected income during your golden years.
When you buy a deferred annuity, you decide in advance when to start receiving payouts. Usually these payouts are monthly, but you may be able to withdraw on your own schedule. (By contrast, you can choose to begin monthly Social Security benefits—a form of government annuity you pay for via federal FICA taxes throughout your working years— anytime after age 62. The longer you wait to start, through age 70, the bigger your lifetime checks will be.)
You’ll also choose how to receive your annuity income. The main options typically include regular payments for the rest of your life, payments over a set number of years, or a lump sum.
Also, you can choose an annuity that pays money to your spouse or other heirs. This “death benefit” might come in the form of a lump sum or in continued payments.
A later payout date can mean higher payments
If you live a very long time, you may get more money in annuity payments than you paid in premiums. Why? Two reasons:
1. Growth over time. Investment gains
and interest potentially can increase
your annuity’s value.
2. A decreasing pool of owners. It’s
not pleasant to think about, but
some people who buy deferred
annuities will die before they receive
many—or any—payments. In this
case, depending on the annuity
contract, the insurer may have
money left over to distribute to
surviving annuity owners. The
insurance industry calls these funds
“mortality credits.”
What are
deferred annuities?
retire with confidence
Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
Securities and Insurance Products:
Certain securities products and services are offered through Prudential Investment Management Services LLC, member SIPC and located in Newark, NJ. See Statement of Financial Condition for Prudential Investment Management Services LLC.
“Prudential Advisors" is a brand name for the proprietary retail sales channel of The Prudential Insurance Company of America (“PICA”) and its insurance company and other affiliates (collectively “Prudential”). Prudential Advisors’ financial professionals are licensed insurance agents of Prudential. Pursuant to a strategic relationship between Prudential, LPL Enterprise, LLC (“LPLE”), and LPL Financial LLC (“LPLF”), Prudential Advisors financial professionals provide securities brokerage services and/or investment advice on securities solely as registered persons of LPL Enterprise, an affiliate of LPL Financial. LPLE and LPLF are not affiliated with Prudential. Securities and advisory services may also be offered through firms and financial professionals that are not affiliated with Prudential, LPLE and LPLF.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
Template: 1000797-00023-00
© 2025 Prudential Financial, Inc. and its related entities. Prudential, PGIM, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office) and Variable Life Insurance is distributed by Pruco Securities, LLC (“Pruco”), Newark, NJ (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD, Pruco) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ.
For additional important information about the products, services and companies that make them available, please click here.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.
Disclaimer
Accessibility
Black Enterprise is being paid $250,000 as part of its arrangement with Prudential Financial. Black Enterprise’s receipt of this compensation from Prudential creates a conflict of interest because of the financial incentive to promote Prudential. Black Enterprise and Alfred Edmonds, an associate of Black Enterprise, are not affiliated with Prudential and are not authorized or licensed to provide investment advice on behalf of Prudential.
Template: 1000797-00023-00
© 2025 Prudential Financial, Inc. and its related entities. Prudential, PGIM, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
“Prudential Advisors" is a brand name for the proprietary retail sales channel of The Prudential Insurance Company of America (“PICA”) and its insurance company and other affiliates (collectively “Prudential”). Prudential Advisors’ financial professionals are licensed insurance agents of Prudential. Pursuant to a strategic relationship between Prudential, LPL Enterprise, LLC (“LPLE”), and LPL Financial LLC (“LPLF”), Prudential Advisors financial professionals provide securities brokerage services and/or investment advice on securities solely as registered persons of LPL Enterprise, an affiliate of LPL Financial. LPLE and LPLF are not affiliated with Prudential. Securities and advisory services may also be offered through firms and financial professionals that are not affiliated with Prudential, LPLE and LPLF.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Securities and Insurance Products:
Certain securities products and services are offered through Prudential Investment Management Services LLC, member SIPC and located in Newark, NJ. See Statement of Financial Condition for Prudential Investment Management Services LLC.
Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office) and Variable Life Insurance is distributed by Pruco Securities, LLC (“Pruco”), Newark, NJ (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD, Pruco) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ.
For additional important information about the products, services and companies that make them available, please click here.
Disclaimer
Accessibility
Black Enterprise is being paid $250,000 as part of its arrangement with Prudential Financial. Black Enterprise’s receipt of this compensation from Prudential creates a conflict of interest because of the financial incentive to promote Prudential. Black Enterprise and Alfred Edmonds, an associate of Black Enterprise, are not affiliated with Prudential and are not authorized or licensed to provide investment advice on behalf of Prudential.
Another way to use the tool: Experiment. Enter different ages to learn if your portfolio would match what you’re trying to achieve. To invest more aggressively than usual for your age, try an age that’s five or 10 years younger. If preserving what you have is more important than growth, try an older age. Or, try adjusting your expected retirement age either way.
Less aggressive vs. more aggressive
A more aggressive strategy usually means more stocks and fewer bonds. That’s because stocks, which represent ownership in public companies, generally have more short-term risk but also more potential long-term gain. Bonds, meanwhile, are like loans to a company or government agency. They generally pay regular interest, and they have set maturity dates when buyers can expect to get back what they paid.
Even so, bonds carry risks of their own—for example, the issuer could default on the loan, or rising interest rates could cause a bond’s price to fall. You can choose among a wide range of bonds, from those with low risk of default (but also lower payouts) to riskier, lower-rated bonds (which likely pay more).
An aggressive approach could mean stronger overall gains, but you may see more ups and downs on the way there. This might suit you if you have a long time until retirement. Similarly, you might consider an aggressive approach if you expect to live a long time in retirement or you need to catch up quickly on your savings.
A less aggressive investor typically holds more bonds and fewer stocks. This might lead to a smaller nest egg at retirement—but if the market crashes, you may not lose as much. Consider a more conservative approach if you’re close to retirement, or if you’ve already saved a lot and simply feel more comfortable with less risk.
Whatever you choose, it’s important to make informed investment decisions. After all, you don’t want to find out later that your strategy was more aggressive or conservative than you’d needed.
Understand your investing style
When planning for retirement, it’s not just the date on the calendar that should dictate your investing strategy. You also need to consider the lifestyle and financial responsibilities you expect in retirement, along with other income sources that might help fund it. For instance, if you want to retire before your kids have completed college but plan to help them pay for tuition, factor that into your strategy. If you plan to downsize from a large home in an expensive area to an apartment where living costs are less, your retirement expenses might be significantly lower than your current costs.
What’s your investing style? It all comes down to what types of investments you hold. Bonds, domestic stocks, international stocks and alternatives—from real estate funds to cryptocurrency—differ in their typical risk levels. Domestic and international stocks tend to be riskier than bonds.
There’s also a range of risk levels within each investment type. For example, “investment grade” bonds—those that earn top safety ratings from firms like Standard & Poor’s and Moody’s—are less aggressive (and generally pay less) than low-rated, high-yield “junk” bonds. And huge “blue chip” stocks that consistently raise dividend payments to investors are more conservative than, say, “small-cap” biotechs that don’t pay dividends at all but could soar if one of their products takes off.
Read more about investing
• Learn the basics of saving and investing.
• Get insights on how to invest for
retirement at every stage of your career.
Other tools
• How’s your financial health? See where
you stand on a range of indicators,
from insurance to budgeting to
retirement savings.
• Have dependents who rely on your
income? Estimate your life insurance
needs.
• What if something stopped you from
working? Find out how much disability
insurance you may need.
What you can do next
Depending on your “investing age,” you might want to re-assess whether your current portfolio reflects your priorities. Do you want a more or less aggressive asset mix? Meet with a financial professional to discuss how you can make sure you’re investing at the right risk level for your situation.
Written by Jessica Sillers
Jessica Sillers is a finance, insurance and business writer based in Maryland. Her work has appeared in many websites and publications including MoneyDNA, Zapier and Backer.
What’s your investing age?
invest in your future
If the gap between your investing age and actual age is wide, ask yourself
if this is what
you want.
“
”
1060826-00002-00
3 min read - Jun 28, 2022 - Jessica Sillers
Key takeaways
• Your investing “age” depends more on
your retirement plans than your
birthday.
• Synching your investing age with your
long-term goals can help you meet
them.
• Each investment you make has its own
level of risk and reward
• It’s 2022—do you know your
“investing age?” It’s not necessarily the
number of candles on your birthday
cake. It’s more about how much time
until you plan to retire—and how your
investment mix compares to others’
with a similar time frame.
How to find your “investing age”
To calculate your investing age:
• Gather information about all your
retirement accounts. Determine your
overall investment mix—about how
much of your money goes to domestic
stocks, international stocks, bonds and
alternative investments. To find out,
log into your accounts or reviewing
recent statements.
• Enter your current age.
• Enter the age at which you’d like to
retire.
• Use the arrows to scroll through the
pie charts and find the investment mix
that best represents your own.
• Choose the button to reveal your
investing age.
What your results mean
If your “investing age” is close to your actual age, your investing style likely aligns with your expected timeline to retirement. If the gap between your investing age and actual age is wide, ask yourself if this is what you want. For example, is your portfolio riskier than you’d planned, which could mean a bumpier ride than you’d like? Is it more conservative, which could fail to deliver enough growth to meet your goals?
1060826-00002-00
”
If the gap between your investing age and actual age is wide, ask yourself
if this is what
you want.
“
• What if something stopped you from working? Find out how much disability insurance you
may need.
Return
What’s your investing age?
invest in your future
"Prudential Advisors" is a brand name of The Prudential Insurance Company of America and its subsidiaries.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
Template: 1000797-00014-00
© 2023 Prudential Financial, Inc. and its related entities, Prudential, the Prudential logo, the Rock symbol, Prudential LINK and LINK by Prudential are service marks of Prudential Financial and its related entities, registered in many jurisdictions worldwide.
Financial advisors who are available through the Stages channel currently offer a more limited range of products and services as compared to the range of products and services offered through other Prudential distribution channels. These advisors currently offer only insurance products issued by PICA and its affiliates (“Prudential companies”). It is generally more profitable to Prudential if you purchase insurance products that are issued by a Prudential company than a non-Prudential company.
Comprehensive financial planning offered through the Stages channel is more limited in scope than comprehensive financial planning offered through the Prudential Advisors distribution channel.
Financial advisors through the Stages channel offer a no cost consultation and provide an overview of your financial life with proposed solutions for you to consider. You will not receive a written financial plan or investment recommendations as part of the no cost consultation.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Prudential and its affiliates are not liable for use of the Stages platform. Clients seeking information regarding their particular investment needs should contact a financial professional. Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only and may not be approved in all states. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
Securities and Insurance Products:
Certain securities products and services are offered through Pruco Securities, LLC and Prudential Investment Management Services, LLC, both members SIPC and located in Newark, NJ, or Prudential Annuities Distributors, Inc., located in Shelton, CT. See Statement of Financial Condition for Prudential Investment Management Services, LLC.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Prudential Stages is an umbrella marketing name for Pruco Securities LLC, (sometimes referred to as “Pruco”) doing business as Prudential Financial Planning Services, pursuant to a separate agreement. Investment advisory products and services are made available through Pruco, a registered investment adviser.
Assurance IQ, LLC a wholly-owned subsidiary of Prudential Financial, Inc. ("Prudential") matches buyers with products such as life and health insurance and auto insurance, enabling them to make purchases online or through an agent. Neither Prudential Financial, Inc. nor Assurance IQ issues, underwrites, or administers health plans or health insurance policies.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities and Variable Life Insurance are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ
Some of the products and services discussed on the Stages site are in development and may not be currently available.
For additional important information about the products, services and companies that make them available, please click here.*
Disclaimer
Accessibility
When planning for retirement, it’s not just the date on the calendar that should dictate your investing strategy. You also need to consider the lifestyle and financial responsibilities you expect in retirement, along with other income sources that might help fund it. For instance, if you want to retire before your kids have completed college but plan to help them pay for tuition, factor that into your strategy. If you plan to downsize from a large home in an expensive area to an apartment where living costs are less, your retirement expenses might be significantly lower than your current costs.
What’s your investing style? It all comes down to what types of investments you hold. Bonds, domestic stocks, international stocks and alternatives—from real estate funds to cryptocurrency—differ in their typical risk levels. Domestic and international stocks tend to be riskier than bonds.
There’s also a range of risk levels within each investment type. For example, “investment grade” bonds—those that earn top safety ratings from firms like Standard & Poor’s and Moody’s—are less aggressive (and generally pay less) than low-rated, high-yield “junk” bonds. And huge “blue chip” stocks that consistently raise dividend payments to investors are more conservative than, say, “small-cap” biotechs that don’t pay dividends at all but could soar if one of their products takes off.
Read more about investing
• Learn the basics of saving and investing.
• Learn the basics of saving and investing.
• Get insights on how to invest for retirement at every stage of your career.
• Get insights on how to invest for retirement at every stage of your career.
• How’s your financial health? See where you stand on a range of indicators, from insurance to
budgeting to retirement savings.
Other tools
• How’s your financial health? See where you stand on a range of indicators, from insurance to
budgeting to retirement savings.
• Have dependents who rely on your income? Estimate your life insurance needs.
• Have dependents who rely on your income? Estimate your life insurance needs.
Written by Jessica Sillers
Jessica Sillers is a finance, insurance and business writer based in Maryland. Her work has appeared in many websites and publications including MoneyDNA, Zapier and Backer.
• What if something stopped you from working? Find out how much disability insurance you
may need.
What you can do next
Depending on your “investing age,” you might want to re-assess whether your current portfolio reflects your priorities. Do you want a more or less aggressive asset mix? Meet with a financial professional to discuss how you can make sure you’re investing at the right risk level for your situation.
Depending on your “investing age,” you might want to re-assess whether your current portfolio reflects your priorities. Do you want a more or less aggressive asset mix? Meet with a financial professional to discuss how you can make sure you’re investing at the right risk level for your situation.
To calculate your investing age:
• Gather information about all your retirement accounts. Determine your overall investment
mix—about how much of your money goes to domestic stocks, international stocks, bonds and
alternative investments. To find out, log into your accounts or reviewing recent statements.
• Enter your current age.
• Enter the age at which you’d like to retire.
• Use the arrows to scroll through the pie charts and find the investment mix that best
represents your own.
• Choose the button to reveal your investing age.
If your “investing age” is close to your actual age,
your investing style likely aligns with your expected
timeline to retirement. If the gap between your
investing age and actual age is wide, ask yourself
if this is what you want. For example, is your
portfolio riskier than you’d planned, which could
mean a bumpier ride than you’d like? Is it more
conservative, which could fail to deliver enough
growth to meet your goals?
Another way to use the tool: Experiment. Enter
different ages to learn if your portfolio would
match what you’re trying to achieve. To invest
more aggressively than usual for your age, try an
age that’s five or 10 years younger. If preserving
what you have is more important than growth, try
an older age. Or, try adjusting your expected
retirement age either way.
A more aggressive strategy usually means more stocks and fewer bonds. That’s because stocks, which represent ownership in public companies, generally have more short-term risk but also more potential long-term gain. Bonds, meanwhile, are like loans to a company or government agency. They generally pay regular interest, and they have set maturity dates when buyers can expect to get back what they paid.
Even so, bonds carry risks of their own—for example, the issuer could default on the loan, or
rising interest rates could cause a bond’s price to fall. You can choose among a wide range of bonds, from those with low risk of default (but also lower payouts) to riskier, lower-rated bonds (which likely pay more).
An aggressive approach could mean stronger overall gains, but you may see more ups and downs on the way there. This might suit you if you have a long time until retirement. Similarly, you might consider an aggressive approach if you expect to live a long time in retirement or you need to catch up quickly on your savings.
A less aggressive investor typically holds more bonds and fewer stocks. This might lead to a smaller nest egg at retirement—but if the market crashes, you may not lose as much. Consider a more conservative approach if you’re close to retirement, or if you’ve already saved a lot and simply feel more comfortable with less risk.
Whatever you choose, it’s important to make informed investment decisions. After all, you don’t want to find out later that your strategy was more aggressive or conservative than you’d needed.
3 min read - Jun 28, 2022 - Jessica Sillers
Key takeaways
• Your investing “age” depends more on your retirement plans than your birthday
• Synching your investing age with your long-term goals can help you meet them
• Each investment you make has its own level of risk and reward
• It’s 2022—do you know your “investing age?” It’s not necessarily the number of candles on your
birthday cake. It’s more about how much time until you plan to retire—and how your investment
mix compares to others’ with a similar time frame
How to find your “investing age”
What your results mean
Less aggressive vs. more aggressive
Understand your investing style
Other tools
What you can do next
1060826-00002-00
”
If the gap between your investing age and actual age is wide, ask yourself
if this is what
you want.
“
Another way to use the tool: Experiment. Enter different ages to learn if your portfolio would match what you’re trying to achieve. To invest more aggressively than usual for your age, try an age that’s five or 10 years younger. If preserving what you have is more important than growth, try an older age. Or, try adjusting your expected retirement age either way.
Less aggressive vs. more aggressive
A more aggressive strategy usually means more stocks and fewer bonds. That’s because stocks, which represent ownership in public companies, generally have more short-term risk but also more potential long-term gain. Bonds, meanwhile, are like loans to a company or government agency. They generally pay regular interest, and they have set maturity dates when buyers can expect to get back what they paid.
Even so, bonds carry risks of their own—for example, the issuer could default on the loan, or rising interest rates could cause a bond’s price to fall. You can choose among a wide range of bonds, from those with low risk of default (but also lower payouts) to riskier, lower-rated bonds (which likely pay more).
An aggressive approach could mean stronger overall gains, but you may see more ups and downs on the way there. This might suit you if you have a long time until retirement. Similarly, you might consider an aggressive approach if you expect to live a long time in retirement or you need to catch up quickly on your savings.
A less aggressive investor typically holds more bonds and fewer stocks. This might lead to a smaller nest egg at retirement—but if the market crashes, you may not lose as much. Consider a more conservative approach if you’re close to retirement, or if you’ve already saved a lot and simply feel more comfortable with less risk.
Whatever you choose, it’s important to make informed investment decisions. After all, you don’t want to find out later that your strategy was more aggressive or conservative than you’d needed.
Understand your investing style
When planning for retirement, it’s not just the date on the calendar that should dictate your investing strategy. You also need to consider the lifestyle and financial responsibilities you expect in retirement, along with other income sources that might help fund it. For instance, if you want to retire before your kids have completed college but plan to help them pay for tuition, factor that into your strategy. If you plan to downsize from a large home in an expensive area to an apartment where living costs are less, your retirement expenses might be significantly lower than your current costs.
What’s your investing style? It all comes down to what types of investments you hold. Bonds, domestic stocks, international stocks and alternatives—from real estate funds to cryptocurrency—differ in their typical risk levels. Domestic and international stocks tend to be riskier than bonds.
There’s also a range of risk levels within each investment type. For example, “investment grade” bonds—those that earn top safety ratings from firms like Standard & Poor’s and Moody’s—are less aggressive (and generally pay less) than low-rated, high-yield “junk” bonds. And huge “blue chip” stocks that consistently raise dividend payments to investors are more conservative than, say, “small-cap” biotechs that don’t pay dividends at all but could soar if one of their products takes off.
Read more about investing
• Learn the basics of saving and investing.
• Get insights on how to invest for
retirement at every stage of your career.
Other tools
• How’s your financial health? See where
you stand on a range of indicators,
from insurance to budgeting to
retirement savings.
• Have dependents who rely on your income?
Estimate your life insurance needs.
• What if something stopped you from
working? Find out how much disability
insurance you may need.
What you can do next
Depending on your “investing age,” you might want to re-assess whether your current portfolio reflects your priorities. Do you want a more or less aggressive asset mix? Meet with a financial professional to discuss how you can make sure you’re investing at the right risk level for your situation.
Written by Jessica Sillers
Jessica Sillers is a finance, insurance and business writer based in Maryland. Her work has appeared in many websites and publications including MoneyDNA, Zapier
and Backer.
3 min read - Jun 28, 2022 - Jessica Sillers
Key takeaways
• Your investing “age” depends more on
your retirement plans than your birthday.
• Synching your investing age with your
long-term goals can help you meet them.
• Each investment you make has its own
level of risk and reward.
• It’s 2022—do you know your
“investing age?” It’s not necessarily the
number of candles on your birthday
cake. It’s more about how much time
until you plan to retire—and how your
investment mix compares to others’
with a similar time frame.
How to find your “investing age”
To calculate your investing age:
• Gather information about all your
retirement accounts. Determine your
overall investment mix—about how
much of your money goes to domestic
stocks, international stocks, bonds and
alternative investments. To find out,
log into your accounts or reviewing
recent statements.
• Enter your current age.
• Enter the age at which you’d like to retire.
• Use the arrows to scroll through the
pie charts and find the investment mix
that best represents your own.
• Choose the button to reveal your
investing age.
What your results mean
If your “investing age” is close to your actual age, your investing style likely aligns with your expected timeline to retirement. If the gap between your investing age and actual age is wide, ask yourself if this is what you want. For example, is your portfolio riskier than you’d planned, which could mean a bumpier ride than you’d like? Is it more conservative, which could fail to deliver enough growth to meet your goals?
What’s your investing age?
invest in your future
Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
Securities and Insurance Products:
Certain securities products and services are offered through Prudential Investment Management Services LLC, member SIPC and located in Newark, NJ. See Statement of Financial Condition for Prudential Investment Management Services LLC.
“Prudential Advisors" is a brand name for the proprietary retail sales channel of The Prudential Insurance Company of America (“PICA”) and its insurance company and other affiliates (collectively “Prudential”). Prudential Advisors’ financial professionals are licensed insurance agents of Prudential. Pursuant to a strategic relationship between Prudential, LPL Enterprise, LLC (“LPLE”), and LPL Financial LLC (“LPLF”), Prudential Advisors financial professionals provide securities brokerage services and/or investment advice on securities solely as registered persons of LPL Enterprise, an affiliate of LPL Financial. LPLE and LPLF are not affiliated with Prudential. Securities and advisory services may also be offered through firms and financial professionals that are not affiliated with Prudential, LPLE and LPLF.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
Template: 1000797-00023-00
© 2025 Prudential Financial, Inc. and its related entities. Prudential, PGIM, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office) and Variable Life Insurance is distributed by Pruco Securities, LLC (“Pruco”), Newark, NJ (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD, Pruco) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ.
For additional important information about the products, services and companies that make them available, please click here.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.
Disclaimer
Accessibility
Black Enterprise is being paid $250,000 as part of its arrangement with Prudential Financial. Black Enterprise’s receipt of this compensation from Prudential creates a conflict of interest because of the financial incentive to promote Prudential. Black Enterprise and Alfred Edmonds, an associate of Black Enterprise, are not affiliated with Prudential and are not authorized or licensed to provide investment advice on behalf of Prudential.
Template: 1000797-00023-00
© 2025 Prudential Financial, Inc. and its related entities. Prudential, PGIM, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
“Prudential Advisors" is a brand name for the proprietary retail sales channel of The Prudential Insurance Company of America (“PICA”) and its insurance company and other affiliates (collectively “Prudential”). Prudential Advisors’ financial professionals are licensed insurance agents of Prudential. Pursuant to a strategic relationship between Prudential, LPL Enterprise, LLC (“LPLE”), and LPL Financial LLC (“LPLF”), Prudential Advisors financial professionals provide securities brokerage services and/or investment advice on securities solely as registered persons of LPL Enterprise, an affiliate of LPL Financial. LPLE and LPLF are not affiliated with Prudential. Securities and advisory services may also be offered through firms and financial professionals that are not affiliated with Prudential, LPLE and LPLF.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Securities and Insurance Products:
Certain securities products and services are offered through Prudential Investment Management Services LLC, member SIPC and located in Newark, NJ. See Statement of Financial Condition for Prudential Investment Management Services LLC.
Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office) and Variable Life Insurance is distributed by Pruco Securities, LLC (“Pruco”), Newark, NJ (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD, Pruco) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ.
For additional important information about the products, services and companies that make them available, please click here.
Disclaimer
Accessibility
Black Enterprise is being paid $250,000 as part of its arrangement with Prudential Financial. Black Enterprise’s receipt of this compensation from Prudential creates a conflict of interest because of the financial incentive to promote Prudential. Black Enterprise and Alfred Edmonds, an associate of Black Enterprise, are not affiliated with Prudential and are not authorized or licensed to provide investment advice on behalf of Prudential.
Related investment pages
• The basics of saving and investing
Investing consistently over time can
lead to a sizeable nest egg. But make
sure you know the difference between
stashing cash into savings and
investing it.
• The economic and stock market terms
you should know
It’s like learning a new language when
you decide to invest for the first time.
We’ll walk you through the main
concepts you need to understand as
you start investing.
• How to invest in a downturn
How you act during a stock market
downturn can have huge implications
for your retirement account. Learn how
to stay level-headed even if the market
crashes.
Other useful calculators and tools
• Retirement calculator
Use this calculator to figure out how
much money you need to retire—and
how much you should save now.
• What’s your investing age?
The type of companies and asset
classes you should invest in depends
on your age. Use this tool to see if
you’re investing in the right
industries for your age bracket.
• View financial tools
Still figuring out your financial action
plan? Our interactive tools can put
you on the right track.
Investment calculator
invest in your future
1
1 The invested amount is provided for illustrative purposes and does not reflect an actual investment and there is no guarantee of expected future results.
Even minor changes to your budget can yield incredible results when you invest the money instead of spending it.
“
”
1049048-00001-00
If you’re not sure how much you spend in each category, examine your credit card and bank account transactions from the past year. Open a spreadsheet or use a pen and paper to write down all the recurring services and subscriptions. Sometimes you might pay for a whole year of service upfront. Make sure to include these yearly memberships in your calculation.
When you’ve gone through the whole year, sort each expense into categories.
Add up these expenses to find the yearly total for each group and divide it by 12 to calculate the monthly average. Use that monthly figure when you’re inputting numbers into the calculator.
It’s important to go through a full year of credit card and bank transactions because some services, like magazines, only bill once a year. You should also scan your transactions from apps, which may include recurring expenses that you split with a friend or partner.
Step 2: What if you invested instead?
Once you’ve input all the relevant categories, the calculator will automatically show how much you spend on the various services over time.
The calculator will include the following results:
• Total spending per month
• Total spending over one year
• Total spending over 10 years
• Total spending over 30 years
Next, if you click on the “See Now” button on the bottom right, you’ll be taken to the next page. The calculator shows an example how much an investment account could be worth in 30 years if you had invested all of the money instead of spending it on services.
Of course, you cannot abandon all your monthly expenses. You can then click back to the previous page. If, instead, you decide you want to cut half of the cable bill, you can remove your other costs. Click the “See Now” button again to calculate the long-term impact of investing that half of the cable bill you want to cut. By playing with the tool, you can determine how much a cut in each category could help your retirement savings or investments.
The results will show that you don’t need to invest thousands of dollars every month to end up with a large portfolio.
Step 3: Send yourself the results
Users can create a free Prudential profile to save the results and have them emailed to you by clicking the “Save/Send My Results” button at the bottom of the page. You’ll need to supply your first and last name, email address, and password to make a profile.
The calculator assumes a 6% annual cost increase, which accounts for companies raising the cost of investing services over time. The calculator also uses a 3% rate of growth compounded annually, which is intended to represent the kind of return rate an average investor can expect.
If you’re ready to reallocate some of your discretionary money toward stocks, bonds, real estate, or another asset class, you can find a Prudential professional to help you set up an account. Look for a professional near you who specializes in investments and retirement.
When deciding to save for your future, one major step is figuring out just how much you can set aside for an investment plan. But if you don't have much money left over at the end of the month after paying expenses, putting aside money for retirement savings may feel unattainable. That’s when it’s particularly helpful to reconsider your budget to reshape your financial future.
The key is understanding just how much you are spending each month on non-essential expenses. Use our investment calculator to really look at where your money is going, and what would happen if you used those funds for retirement savings instead. Once you understand where you can save and reallocate money towards your investment plan, building your nest egg won’t seem so impossible.
Connect with a financial professional
• Get complimentary financial guidance
that’s focused on your goals and how
to reach them.
• Schedule an appointment
• Find a financial professional
How to use our investment calculator:
Step 1: Input your recurring expenses.
This calculator allows you to visualize how reducing or eliminating recurring services or subscriptions can free up money you can then use to invest. Even minor changes to your budget can yield incredible results when you invest the money instead of spending it.
Many consumers sign up for subscriptions and services, stop using them, and then forget about it. Using this calculator can show the benefits of regularly culling your subscription list—while also reminding you of services you might want to cancel.
In this section, you’ll input how much you spend every month on various non-essential items. The categories include:
• Dining out
• Cable TV
• Internet
• Gym membership
• Newspaper subscription
• Magazine subscription
• Online streaming services
• Online subscription services
• Others
To select a particular service, click on the box until it’s highlighted. You can click on as few or as many boxes as you want. After you click on the box, input the monthly expense amount for that category.
1049048-00001-00
”
Even minor changes to your budget can yield incredible results when you invest the money instead of spending it.
“
1
1 The invested amount is provided for illustrative purposes and does not reflect an actual investment and there is no guarantee of expected future results.
• Retirement calculator
Use this calculator to figure out how much money you need to retire—and how much you
should save now.
• What’s your investing age?
The type of companies and asset classes you should invest in depends on your age. Use this
tool to see if you’re investing in the right industries for your age bracket.
• View financial tools
Still figuring out your financial action plan? Our interactive tools can put you on the right track.
Step 3: Send yourself the results
Users can create a free Prudential profile to save the results and have them emailed to you by clicking the “Save/Send My Results” button at the bottom of the page. You’ll need to supply your first and last name, email address, and password to make a profile.
The calculator assumes a 6% annual cost increase, which accounts for companies raising the cost of investing services over time. The calculator also uses a 3% rate of growth compounded annually, which is intended to represent the kind of return rate an average investor can expect.
If you’re ready to reallocate some of your discretionary money toward stocks, bonds, real estate, or another asset class, you can find a Prudential professional to help you set up an account. Look for a professional near you who specializes in investments and retirement.
Return
Investment calculator
invest in your future
"Prudential Advisors" is a brand name of The Prudential Insurance Company of America and its subsidiaries.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
Template: 1000797-00014-00
© 2023 Prudential Financial, Inc. and its related entities, Prudential, the Prudential logo, the Rock symbol, Prudential LINK and LINK by Prudential are service marks of Prudential Financial and its related entities, registered in many jurisdictions worldwide.
Financial advisors who are available through the Stages channel currently offer a more limited range of products and services as compared to the range of products and services offered through other Prudential distribution channels. These advisors currently offer only insurance products issued by PICA and its affiliates (“Prudential companies”). It is generally more profitable to Prudential if you purchase insurance products that are issued by a Prudential company than a non-Prudential company.
Comprehensive financial planning offered through the Stages channel is more limited in scope than comprehensive financial planning offered through the Prudential Advisors distribution channel.
Financial advisors through the Stages channel offer a no cost consultation and provide an overview of your financial life with proposed solutions for you to consider. You will not receive a written financial plan or investment recommendations as part of the no cost consultation.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Prudential and its affiliates are not liable for use of the Stages platform. Clients seeking information regarding their particular investment needs should contact a financial professional. Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only and may not be approved in all states. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
Securities and Insurance Products:
Certain securities products and services are offered through Pruco Securities, LLC and Prudential Investment Management Services, LLC, both members SIPC and located in Newark, NJ, or Prudential Annuities Distributors, Inc., located in Shelton, CT. See Statement of Financial Condition for Prudential Investment Management Services, LLC.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Prudential Stages is an umbrella marketing name for Pruco Securities LLC, (sometimes referred to as “Pruco”) doing business as Prudential Financial Planning Services, pursuant to a separate agreement. Investment advisory products and services are made available through Pruco, a registered investment adviser.
Assurance IQ, LLC a wholly-owned subsidiary of Prudential Financial, Inc. ("Prudential") matches buyers with products such as life and health insurance and auto insurance, enabling them to make purchases online or through an agent. Neither Prudential Financial, Inc. nor Assurance IQ issues, underwrites, or administers health plans or health insurance policies.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities and Variable Life Insurance are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ
Some of the products and services discussed on the Stages site are in development and may not be currently available.
For additional important information about the products, services and companies that make them available, please click here.*
Disclaimer
Accessibility
• Get complimentary financial guidance that’s focused on your goals and how to reach them
• Schedule an appointment
• Find a financial professional
Step 1: Input your recurring expenses.
This calculator allows you to visualize how reducing
or eliminating recurring services or subscriptions
can free up money you can then use to invest.
Even minor changes to your budget can yield
incredible results when you invest the money
instead of spending it.
Many consumers sign up for subscriptions and
services, stop using them, and then forget about it.
Using this calculator can show the benefits of
regularly culling your subscription list—while also
reminding you of services you might want to cancel.
In this section, you’ll input how much you spend
every month on various non-essential items.
The categories include:
• Dining out
• Cable TV
• Internet
• Gym membership
• Newspaper subscription
• Magazine subscription
• Online streaming services
• Online subscription services
• Others
To select a particular service, click on the box until it’s highlighted. You can click on as few or
as many boxes as you want. After you click on the box, input the monthly expense amount for
that category.
If you’re not sure how much you spend in each category, examine your credit card and bank account transactions from the past year. Open a spreadsheet or use a pen and paper to write down all the recurring services and subscriptions. Sometimes you might pay for a whole year of service upfront. Make sure to include these yearly memberships in your calculation.
When you’ve gone through the whole year, sort each expense into categories.
Add up these expenses to find the yearly total for each group and divide it by 12 to calculate the monthly average. Use that monthly figure when you’re inputting numbers into the calculator.
It’s important to go through a full year of credit card and bank transactions because some services, like magazines, only bill once a year. You should also scan your transactions from apps, which may include recurring expenses that you split with a friend or partner.
Step 2: What if you invested instead?
Once you’ve input all the relevant categories, the calculator will automatically show how much you spend on the various services over time.
The calculator will include the following results:
• Total spending per month
• Total spending over one year
• Total spending over 10 years
• Total spending over 30 years
Next, if you click on the “See Now” button on the bottom right, you’ll be taken to the next page. The calculator shows an example how much an investment account could be worth in 30 years if you had invested all of the money instead of spending it on services.
Of course, you cannot abandon all your monthly expenses. You can then click back to the previous page. If, instead, you decide you want to cut half of the cable bill, you can remove your other costs. Click the “See Now” button again to calculate the long-term impact of investing that half of the cable bill you want to cut. By playing with the tool, you can determine how much a cut in each category could help your retirement savings or investments.
The results will show that you don’t need to invest thousands of dollars every month to end up with a large portfolio.
Step 3: Send yourself the results
Users can create a free Prudential profile to save the results and have them emailed to you by clicking the “Save/Send My Results” button at the bottom of the page. You’ll need to supply your first and last name, email address, and password to make a profile.
The calculator assumes a 6% annual cost increase, which accounts for companies raising the cost of investing services over time. The calculator also uses a 3% rate of growth compounded annually, which is intended to represent the kind of return rate an average investor can expect.
If you’re ready to reallocate some of your discretionary money toward stocks, bonds, real estate, or another asset class, you can find a Prudential professional to help you set up an account. Look for a professional near you who specializes in investments and retirement.
When deciding to save for your future, one major step is figuring out just how much you can set aside for an investment plan. But if you don't have much money left over at the end of the month after paying expenses, putting aside money for retirement savings may feel unattainable. That’s when it’s particularly helpful to reconsider your budget to reshape your financial future.
The key is understanding just how much you are spending each month on non-essential expenses. Use our investment calculator to really look at where your money is going, and what would happen if you used those funds for retirement savings instead. Once you understand where you can save and reallocate money towards your investment plan, building your nest egg won’t seem so impossible.
Connect with a financial professional
How to use our investment calculator:
• The basics of saving and investing
Investing consistently over time can lead to a sizeable nest egg. But make sure you know the
difference between stashing cash into savings and investing it.
• The economic and stock market terms you should know
It’s like learning a new language when you decide to invest for the first time. We’ll walk you through
the main concepts you need to understand as you start investing.
• How to invest in a downturn
How you act during a stock market downturn can have huge implications for your retirement
account. Learn how to stay level-headed even if the market crashes.
Related investment pages
Other useful calculators and tools
1049048-00001-00
”
Even minor changes to your budget can yield incredible results when you invest the money instead of spending it.
“
1
1 The invested amount is provided for illustrative purposes and does not reflect an actual investment and there is no guarantee of expected future results.
Related investment pages
• The basics of saving and investing
Investing consistently over time can
lead to a sizeable nest egg. But make
sure you know the difference between
stashing cash into savings and
investing it.
• The economic and stock market terms
you should know
It’s like learning a new language when
you decide to invest for the first time.
We’ll walk you through the main
concepts you need to understand as
you start investing.
• How to invest in a downturn
How you act during a stock market
downturn can have huge implications for
your retirement account. Learn how to stay
level-headed even if the market crashes.
Other useful calculators and tools
• Retirement calculator
Use this calculator to figure out how
much money you need to retire—and
how much you should save now.
• What’s your investing age?
The type of companies and asset
classes you should invest in depends
on your age. Use this tool to see if
you’re investing in the right
industries for your age bracket.
• View financial tools
Still figuring out your financial action
plan? Our interactive tools can put
you on the right track.
If you’re not sure how much you spend in each category, examine your credit card
and bank account transactions from the
past year. Open a spreadsheet or use a pen and paper to write down all the recurring services and subscriptions. Sometimes you might pay for a whole year of service upfront. Make sure to include these yearly memberships in your calculation.
When you’ve gone through the whole year, sort each expense into categories.
Add up these expenses to find the yearly total for each group and divide it by 12 to calculate the monthly average. Use that monthly figure when you’re inputting numbers into the calculator.
It’s important to go through a full year of credit card and bank transactions because some services, like magazines, only bill once a year. You should also scan your
transactions from apps, which may include recurring expenses that you split with a friend or partner.
Step 2: What if you invested instead?
Once you’ve input all the relevant
categories, the calculator will automatically show how much you spend on the various services over time.
The calculator will include the following results:
• Total spending per month
• Total spending over one year
• Total spending over 10 years
• Total spending over 30 years
Next, if you click on the “See Now” button on the bottom right, you’ll be taken to the next page. The calculator shows an example how much an investment account could be worth in 30 years if you had invested all of the money instead of spending it on services.
Of course, you cannot abandon all your monthly expenses. You can then click back
to the previous page. If, instead, you decide you want to cut half of the cable bill, you
can remove your other costs. Click the “See Now” button again to calculate the long-term impact of investing that half of the cable bill you want to cut. By playing with the tool, you can determine how much a cut in each category could help your retirement savings
or investments.
The results will show that you don’t need to invest thousands of dollars every month to end up with a large portfolio.
Step 3: Send yourself the results
Users can create a free Prudential profile to save the results and have them emailed to you by clicking the “Save/Send My Results” button at the bottom of the page. You’ll need to supply your first and last name, email address, and password to make a profile.
The calculator assumes a 6% annual cost increase, which accounts for companies raising the cost of investing services over time. The calculator also uses a 3% rate of growth compounded annually, which is intended to represent the kind of return rate an average investor can expect.
If you’re ready to reallocate some of your discretionary money toward stocks, bonds, real estate, or another asset class, you can find a Prudential professional to help you
set up an account. Look for a professional near you who specializes in investments
and retirement.
When deciding to save for your future, one major step is figuring out just how much you can set aside for an investment plan. But if you don't have much money left over at the end of the month after paying expenses, putting aside money for retirement savings may feel unattainable. That’s when it’s particularly helpful to reconsider your budget to reshape your financial future.
The key is understanding just how much you are spending each month on non-essential expenses. Use our investment calculator to really look at where your money is going, and what would happen if you used those funds for retirement savings instead. Once you understand where you can save and reallocate money towards your investment plan, building your nest egg won’t seem so impossible.
Connect with a financial professional
• Get complimentary financial guidance
that’s focused on your goals and how
to reach them.
• Schedule an appointment
• Find a financial professional
How to use our investment calculator:
Step 1: Input your recurring expenses.
This calculator allows you to visualize how reducing or eliminating recurring services or subscriptions can free up money you can then use to invest. Even minor changes to your budget can yield incredible results when you invest the money instead of spending it.
Many consumers sign up for subscriptions and services, stop using them, and then forget about it. Using this calculator can show the benefits of regularly culling your subscription list—while also reminding you of services you might want to cancel.
In this section, you’ll input how much you spend every month on various non-essential items. The categories include:
• Dining out
• Cable TV
• Internet
• Gym membership
• Newspaper subscription
• Magazine subscription
• Online streaming services
• Online subscription services
• Others
To select a particular service, click on the box until it’s highlighted. You can click on as few or as many boxes as you want. After you click on the box, input the monthly expense amount for that category.
Investment calculator
invest in your future
Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
Securities and Insurance Products:
Certain securities products and services are offered through Prudential Investment Management Services LLC, member SIPC and located in Newark, NJ. See Statement of Financial Condition for Prudential Investment Management Services LLC.
“Prudential Advisors" is a brand name for the proprietary retail sales channel of The Prudential Insurance Company of America (“PICA”) and its insurance company and other affiliates (collectively “Prudential”). Prudential Advisors’ financial professionals are licensed insurance agents of Prudential. Pursuant to a strategic relationship between Prudential, LPL Enterprise, LLC (“LPLE”), and LPL Financial LLC (“LPLF”), Prudential Advisors financial professionals provide securities brokerage services and/or investment advice on securities solely as registered persons of LPL Enterprise, an affiliate of LPL Financial. LPLE and LPLF are not affiliated with Prudential. Securities and advisory services may also be offered through firms and financial professionals that are not affiliated with Prudential, LPLE and LPLF.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
Template: 1000797-00023-00
© 2025 Prudential Financial, Inc. and its related entities. Prudential, PGIM, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office) and Variable Life Insurance is distributed by Pruco Securities, LLC (“Pruco”), Newark, NJ (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD, Pruco) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ.
For additional important information about the products, services and companies that make them available, please click here.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.
Disclaimer
Accessibility
Black Enterprise is being paid $250,000 as part of its arrangement with Prudential Financial. Black Enterprise’s receipt of this compensation from Prudential creates a conflict of interest because of the financial incentive to promote Prudential. Black Enterprise and Alfred Edmonds, an associate of Black Enterprise, are not affiliated with Prudential and are not authorized or licensed to provide investment advice on behalf of Prudential.
Template: 1000797-00023-00
© 2025 Prudential Financial, Inc. and its related entities. Prudential, PGIM, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
“Prudential Advisors" is a brand name for the proprietary retail sales channel of The Prudential Insurance Company of America (“PICA”) and its insurance company and other affiliates (collectively “Prudential”). Prudential Advisors’ financial professionals are licensed insurance agents of Prudential. Pursuant to a strategic relationship between Prudential, LPL Enterprise, LLC (“LPLE”), and LPL Financial LLC (“LPLF”), Prudential Advisors financial professionals provide securities brokerage services and/or investment advice on securities solely as registered persons of LPL Enterprise, an affiliate of LPL Financial. LPLE and LPLF are not affiliated with Prudential. Securities and advisory services may also be offered through firms and financial professionals that are not affiliated with Prudential, LPLE and LPLF.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Securities and Insurance Products:
Certain securities products and services are offered through Prudential Investment Management Services LLC, member SIPC and located in Newark, NJ. See Statement of Financial Condition for Prudential Investment Management Services LLC.
Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office) and Variable Life Insurance is distributed by Pruco Securities, LLC (“Pruco”), Newark, NJ (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD, Pruco) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ.
For additional important information about the products, services and companies that make them available, please click here.
Disclaimer
Accessibility
Black Enterprise is being paid $250,000 as part of its arrangement with Prudential Financial. Black Enterprise’s receipt of this compensation from Prudential creates a conflict of interest because of the financial incentive to promote Prudential. Black Enterprise and Alfred Edmonds, an associate of Black Enterprise, are not affiliated with Prudential and are not authorized or licensed to provide investment advice on behalf of Prudential.
Having an emergency fund will reduce your stress
Emergencies, by their nature, are nerve-wracking, whether you're dealing with a medical crisis or a job layoff. More than 80% of those affected by the government shutdown said their overall stress levels spiked, with half reporting that they became much more stressed.
While emergencies and disasters can feel emotionally overwhelming, knowing that you've got a financial safety net in place can reduce those effects.
You can avoid financial pitfalls
Without an emergency fund, those in crisis might have to make money moves that have long-term consequences. Withdrawing money from your retirement account, for example, or using high-interest credit cards can throw your entire financial plan off course.
More than four in 10 federal workers borrowed money to help meet their financial obligations and day-to-day expenses during the shutdown. Having an emergency fund gives you money to cover your ongoing bills in the short-term without having to take on additional debt. That way, once the emergency has passed, you can focus on rebuilding your emergency fund, rather than dealing with new creditors.
An emergency fund forces you to live below your means
Spending less money than you make is one of the basic rules of personal finance, but it's hard to do when you're used to living paycheck-to-paycheck. By committing to saving an emergency fund, you'll get into the habit of setting aside a portion of your income on a regular basis and eventually, you'll be used to living your life without that money. Once you've funded your emergency savings, you can comfortably redirect that portion of your income toward other financial goals.
What you can do next
Begin building up your emergency fund by setting up a regular, automatic deposit into a designated account. While you should aim for three to six months' worth of expenses, even a small amount of cash set aside for the unexpected can help.
Beth Braverman is a freelance writer covering personal finance, parenting, and careers. Her work has appeared in dozens of publications, including Consumer Reports, CNBC.com, and CNNMoney.com. She lives with her family in Westchester County, N.Y.
Why Do I Need an Emergency Fund?
plan your goals
1019159-00002-00
Return
"Prudential Advisors" is a brand name of The Prudential Insurance Company of America and its subsidiaries.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
Template: 1000797-00014-00
© 2023 Prudential Financial, Inc. and its related entities, Prudential, the Prudential logo, the Rock symbol, Prudential LINK and LINK by Prudential are service marks of Prudential Financial and its related entities, registered in many jurisdictions worldwide.
Financial advisors who are available through the Stages channel currently offer a more limited range of products and services as compared to the range of products and services offered through other Prudential distribution channels. These advisors currently offer only insurance products issued by PICA and its affiliates (“Prudential companies”). It is generally more profitable to Prudential if you purchase insurance products that are issued by a Prudential company than a non-Prudential company.
Comprehensive financial planning offered through the Stages channel is more limited in scope than comprehensive financial planning offered through the Prudential Advisors distribution channel.
Financial advisors through the Stages channel offer a no cost consultation and provide an overview of your financial life with proposed solutions for you to consider. You will not receive a written financial plan or investment recommendations as part of the no cost consultation.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Prudential and its affiliates are not liable for use of the Stages platform. Clients seeking information regarding their particular investment needs should contact a financial professional. Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only and may not be approved in all states. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
Securities and Insurance Products:
Certain securities products and services are offered through Pruco Securities, LLC and Prudential Investment Management Services, LLC, both members SIPC and located in Newark, NJ, or Prudential Annuities Distributors, Inc., located in Shelton, CT. See Statement of Financial Condition for Prudential Investment Management Services, LLC.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Prudential Stages is an umbrella marketing name for Pruco Securities LLC, (sometimes referred to as “Pruco”) doing business as Prudential Financial Planning Services, pursuant to a separate agreement. Investment advisory products and services are made available through Pruco, a registered investment adviser.
Assurance IQ, LLC a wholly-owned subsidiary of Prudential Financial, Inc. ("Prudential") matches buyers with products such as life and health insurance and auto insurance, enabling them to make purchases online or through an agent. Neither Prudential Financial, Inc. nor Assurance IQ issues, underwrites, or administers health plans or health insurance policies.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities and Variable Life Insurance are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ
Some of the products and services discussed on the Stages site are in development and may not be currently available.
For additional important information about the products, services and companies that make them available, please click here.*
Disclaimer
Accessibility
Life is full of unexpected events, and it's impossible to know when they'll hit (just that they
will, eventually). Just as government workers couldn't have predicted they'd go a full month
without receiving a paycheck, you never know when your car is going to break down, or a roof
will spring a leak.
Having the cash on hand to deal quickly with such events can prevent the financial burden from compounding. If you have enough money to pay for car repairs or cover a rental car while yours is in the shop, for example, you don't have to also worry about missing work because you can't get there. If you have the cash to pay your utilities while you're out of work recovering from surgery, you don't have to worry about having your water shut off. Even one missed mortgage payment can lead to a lower credit score, which can make it harder or more expensive to borrow money in the future.
An emergency fund allows you to plan for any of those events, even if you don't know when they're going to happen. Ultimately, you should aim to set aside three to six months' worth of expenses in an account that you can quickly access when needed.
May 15, 2019 - 3 min read - Beth Braverman
• Many families are unprepared for a minor financial emergency.
• Setting money aside for unexpected expenses can keep you out of debt.
• Creating a habit of saving can have lifelong financial benefits.
When the government shut down for 35 days in January 2019, millions of federal workers and contractors, and their families, found themselves scrambling to make ends meet. Nearly half fell behind on their bills, and more than a quarter missed a mortgage or rent payment, according to a Prudential survey of those who went unpaid during the shutdown.
Every family in America should have an emergency fund to handle unforeseen events. Here are three important reasons why:
Key Takeaways
You never know when you'll need it
Begin building up your emergency fund by setting up a regular, automatic deposit into a designated account. While you should aim for three to six months' worth of expenses, even a small amount of cash set aside for the unexpected can help.
Beth Braverman is a freelance writer covering personal finance, parenting, and careers. Her work has appeared in dozens of publications, including Consumer Reports, CNBC.com, and CNNMoney.com. She lives with her family in Westchester County, N.Y.
Emergencies, by their nature, are nerve-wracking, whether you're dealing with a medical crisis or a job layoff. More than 80% of those affected by the government shutdown said their overall stress levels spiked, with half reporting that they became much more stressed.
While emergencies and disasters can feel emotionally overwhelming, knowing that you've got a financial safety net in place can reduce those effects.
Having an emergency fund will reduce your stress
Without an emergency fund, those in crisis might have to make money moves that have long-term consequences. Withdrawing money from your retirement account, for example, or using high-interest credit cards can throw your entire financial plan off course.
More than four in 10 federal workers borrowed money to help meet their financial obligations and day-to-day expenses during the shutdown. Having an emergency fund gives you money to cover your ongoing bills in the short-term without having to take on additional debt. That way, once the emergency has passed, you can focus on rebuilding your emergency fund, rather than dealing with new creditors.
You can avoid financial pitfalls
Spending less money than you make is one of the basic rules of personal finance, but it's hard to do when you're used to living paycheck-to-paycheck. By committing to saving an emergency fund, you'll get into the habit of setting aside a portion of your income on a regular basis and eventually, you'll be used to living your life without that money. Once you've funded your emergency savings, you can comfortably redirect that portion of your income toward other financial goals.
An emergency fund forces you to live below your means
What you can do next
1019159-00002-00
Having an emergency fund will reduce
your stress
Emergencies, by their nature, are nerve-wracking, whether you're dealing with a medical crisis or a job layoff. More than
80% of those affected by the government shutdown said their overall stress levels spiked, with half reporting that they became much more stressed.
While emergencies and disasters can feel emotionally overwhelming, knowing that you've got a financial safety net in place can reduce those effects.
You can avoid financial pitfalls
Without an emergency fund, those in crisis might have to make money moves that have long-term consequences. Withdrawing money from your retirement account, for example, or using high-interest credit cards can throw your entire financial plan off course.
More than four in 10 federal workers borrowed money to help meet their financial obligations and day-to-day expenses during the shutdown. Having an emergency fund gives you money to cover your ongoing bills in the short-term without having to take on additional debt. That way, once the emergency has passed, you can focus on rebuilding your emergency fund, rather than dealing with new creditors.
An emergency fund forces you to live below your means
Spending less money than you make is one of the basic rules of personal finance, but it's hard to do when you're used to living paycheck-to-paycheck. By committing to saving an emergency fund, you'll get into the habit of setting aside a portion of your income on a regular basis and eventually, you'll be used to living your life without that money. Once you've funded your emergency savings, you can comfortably redirect that portion of your income toward other financial goals.
What you can do next
Begin building up your emergency fund by setting up a regular, automatic deposit into a designated account. While you should aim for three to six months' worth of expenses, even a small amount of cash set aside for the unexpected can help.
Beth Braverman is a freelance writer covering personal finance, parenting, and careers. Her work has appeared in dozens of publications, including Consumer Reports, CNBC.com, and CNNMoney.com. She lives with her family in Westchester County, N.Y.
Why Do I Need an Emergency Fund?
plan your goals
Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
Securities and Insurance Products:
Certain securities products and services are offered through Prudential Investment Management Services LLC, member SIPC and located in Newark, NJ. See Statement of Financial Condition for Prudential Investment Management Services LLC.
“Prudential Advisors" is a brand name for the proprietary retail sales channel of The Prudential Insurance Company of America (“PICA”) and its insurance company and other affiliates (collectively “Prudential”). Prudential Advisors’ financial professionals are licensed insurance agents of Prudential. Pursuant to a strategic relationship between Prudential, LPL Enterprise, LLC (“LPLE”), and LPL Financial LLC (“LPLF”), Prudential Advisors financial professionals provide securities brokerage services and/or investment advice on securities solely as registered persons of LPL Enterprise, an affiliate of LPL Financial. LPLE and LPLF are not affiliated with Prudential. Securities and advisory services may also be offered through firms and financial professionals that are not affiliated with Prudential, LPLE and LPLF.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
Template: 1000797-00023-00
© 2025 Prudential Financial, Inc. and its related entities. Prudential, PGIM, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office) and Variable Life Insurance is distributed by Pruco Securities, LLC (“Pruco”), Newark, NJ (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD, Pruco) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ.
For additional important information about the products, services and companies that make them available, please click here.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.
Disclaimer
Accessibility
Black Enterprise is being paid $250,000 as part of its arrangement with Prudential Financial. Black Enterprise’s receipt of this compensation from Prudential creates a conflict of interest because of the financial incentive to promote Prudential. Black Enterprise and Alfred Edmonds, an associate of Black Enterprise, are not affiliated with Prudential and are not authorized or licensed to provide investment advice on behalf of Prudential.
Template: 1000797-00023-00
© 2025 Prudential Financial, Inc. and its related entities. Prudential, PGIM, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
“Prudential Advisors" is a brand name for the proprietary retail sales channel of The Prudential Insurance Company of America (“PICA”) and its insurance company and other affiliates (collectively “Prudential”). Prudential Advisors’ financial professionals are licensed insurance agents of Prudential. Pursuant to a strategic relationship between Prudential, LPL Enterprise, LLC (“LPLE”), and LPL Financial LLC (“LPLF”), Prudential Advisors financial professionals provide securities brokerage services and/or investment advice on securities solely as registered persons of LPL Enterprise, an affiliate of LPL Financial. LPLE and LPLF are not affiliated with Prudential. Securities and advisory services may also be offered through firms and financial professionals that are not affiliated with Prudential, LPLE and LPLF.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Securities and Insurance Products:
Certain securities products and services are offered through Prudential Investment Management Services LLC, member SIPC and located in Newark, NJ. See Statement of Financial Condition for Prudential Investment Management Services LLC.
Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office) and Variable Life Insurance is distributed by Pruco Securities, LLC (“Pruco”), Newark, NJ (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD, Pruco) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ.
For additional important information about the products, services and companies that make them available, please click here.
Disclaimer
Accessibility
Black Enterprise is being paid $250,000 as part of its arrangement with Prudential Financial. Black Enterprise’s receipt of this compensation from Prudential creates a conflict of interest because of the financial incentive to promote Prudential. Black Enterprise and Alfred Edmonds, an associate of Black Enterprise, are not affiliated with Prudential and are not authorized or licensed to provide investment advice on behalf of Prudential.
Generation 3: Be intentional and creative
As a millennial, I’ve had to be creative and
intentional to come up with a strategy to break the curses of my generational wealth gap.
2021 threw me several devastating
curveballs, so I put my creativity and intent to work by building a new financial plan that included being open to starting a part-time position and a new business. My plan helped me see that I needed to use all my assets and resources, including my legal background. I now have two incorporated businesses, a teaching position and the goal to become totally debt free. (Yes, I even want to rid
myself of the “good” debt, like a mortgage, and don’t want my businesses to borrow a penny.) This, actually, is a break from tradition: I don't know anyone in my family who owns a home without a mortgage or a profitable business without any debt.
A new tradition?
Being in business for myself is the biggest generational shift I can make. Why is this important? According to the Los Angeles Urban League, “The COVID-19 pandemic has had a devastating impact on minority- and women-owned entrepreneurs in general. The implications for Black-owned business owners have been even more devastating. In 2020, Black business ownership rates dropped over 40%, the largest of any racial group.”
The last entrepreneur in my family was likely my great-great-grandmother (the farmer my grandmother lived with). I’m building my businesses without loans, and taking the time to grow at a pace I’m sure most entrepreneurs would think is too slow. But I’m doing so in the hopes of building businesses that will still exist and make a difference in the lives of others long after I’m gone.
Here's what you can do to create a financial plan and spur growth by being intentional and creative:
• Forgive yourself for past financial mistakes
and setbacks, no matter how bad it feels to
be in the position you’re in. As long as you
want to do better, you will.
• Be honest with yourself about your current
situation by mapping out your income,
expenses and debts. It might feel scary at
first, but having a clear picture of where
you stand is the only way to move forward.
• Prepare an emergency fund for any worst
case scenarios, such as loss of income, a
major accident or an unexpected expense.
This number will vary for everyone; enough
money for three to six months is a great
place to start.
• Tap into your hobbies, interests and skills
to see if there are additional ways to
generate income.
• Don't be afraid to ask for help and use the
resources available to you. If you need help
figuring out why to invest or how to plan for
your taxes, reach out to a financial
professional, read books and articles, or
even take a class to learn what you need to
know.
Each of these stories demonstrates that generational wealth has many sides. Creating it takes time—more than some of us might have to give. But if we start now and are transparent—with ourselves, our family and financial professionals—about what we're doing and what we're going through, we might be lucky enough to convince future generations that this is a cause worth continuing.
What you can do next
Think ahead to your financial future as well as those of coming generations. Ask yourself what you can do now to narrow the wealth gap—including creating an estate plan and getting educated about investing—and make these steps part of your financial plan.
Jala Eaton is a seasoned personal finance writer, estate planning attorney and certified trust & fiduciary advisor (CTFA). Blogging as Your Wealth Bestfriend®, her work has also appeared in Business Insider, Parents, Real Simple, The Skimm, Yahoo News and others.
How a Family of Black Women Is Closing the Wealth Gap
plan your goals
As a millennial, I’ve had to be creative and intentional to come up with a strategy to break the curses of my generational wealth gap.
“
”
1057311-00001-00
Feb 22, 2022 - 5 min read - Jala Eaton
Key Takeaways
• Black families—particularly Black
women—have to contend with a significant
wealth divide.
• Closing the wealth gap doesn’t happen
overnight—it's a multigenerational effort.
• Creating an intentional, educated financial
plan is one of the best ways to shrink the
gap.
I recently had the pleasure to represent the youngest of three generations of Black women—my grandmother, my mother and me—at a family celebration. This gathering got me thinking about the wealth gap and how it disproportionately affects Black people—particularly Black women.
According to Goldman Sachs, Black women face a wealth gap of more than 90% compared to white men. Each generation has faced or is facing particular challenges when it comes to closing this divide. Being with my family inspired me to highlight how we are tackling these challenges and making strides to shrink the gap:
Generation 1: Create a clear estate plan
My grandmother grew up in Deep South and spent most of her time with her grandmother, who farmed the land they lived on. My grandmother eventually moved away, and the land remained in the family. Think of her surprise when she found out that she—along with 70 of her distant relatives—had inherited the land she grew up on!
That’s not hyperbole. Imagine inheriting property and having to figure out all the heirs who may have a claim to it in the past 109 years with little information about almost any of them. In my grandmother's situation, it's easy to see how many dozens of people could be attached to the property—but without legal paperwork, the title is unclear and, thus, unmarketable.
Since no one was willing to split the legal fees, my grandmother, motivated by her desire to have the property remain in the family for generations, took on the responsibility of hiring an attorney and petitioning the court to clear the title to the property (a long legal process). Through her efforts, I've learned that generational wealth truly requires selfless acts.
Her work so far has brought partial victory: A portion of the title to the property has been cleared. (The court applied the various state succession laws and divided some of the land among heirs related by blood to prior owners.) This is just the beginning. It will take years and substantial financial resources before the entire property is truly owned, free and clear, by all the families involved.
Where there's no will...
Many people think they don’t need a written plan to pass down property (in fact, only 44% of American adults have a will) and that transfer of ownership happens automatically. The reality is it rarely, if ever, does.
In some states, when a property owner dies without a will or trust, their land becomes what’s known as “heirs’ property,” meaning the owner’s descendants inherit it. These can be anyone alive and related to the owner when the owner dies. But without a will, it's hard to establish legal ownership of the property because there isn’t a clear deed or trust.
What makes this situation even more confusing is that family members could still live on the property and even pay taxes, believing they own the property. But in reality, there’s no clear legal “owner.” Every time an heir passes away, the title and ownership get more complicated as the land continues to be passed down to more descendants.
Estate planning requires action and knowledge building—not just from you but from your family. Everyone should understand the plan and know what to do when the time comes. If you own real estate, here's how you can learn from my family's situation and protect your assets:
• Create and maintain a family tree to help
you see how many potential living heirs you
have.
• Work with an attorney to create a valid
estate plan. This should include a trust,
will, advanced directive (aka living will) and
power of attorney so your property goes to
those you want to have it. Discuss your
estate plan with your family.
• Allocate money in your plan for paying
property taxes and/or a mortgage. You can
use insurance policies for this, and you can
consult a financial advisor for help.
Generation 2: Build financial education
My mother came from humble beginnings and has always been a saver. A few years ago, after she retired from a career in education, I sat down with her to discuss her financial goals. She told me she wanted to save her way to wealth, but investing wasn’t in her plans. Initially, she was resistant about investing in the stock market—I’d say she went in kicking and screaming—but quickly warmed to the idea after I helped educate her on how stock investments could grow her assets even further.
Now, she has caught the investing bug! She has added two brokerage accounts (one for herself and one for her granddaughter) and a trust. Her portfolios perform amazingly well. Occasionally, I even hear her say she wants to keep diversifying her assets and is open to new investments, including cryptocurrencies! She often shares her story with others and encourages them to jump into investing.
From nothing to something
To say we’ve come a long way is an understatement. I’m proud of my mother because she was initially skeptical about putting her money anywhere other than in a bank account or a certificate of deposit (CD). Now, she makes smart investing decisions that start with education as her foundation. She puts in the work to learn and understand an investment instead of rushing blindly to put money in.
My hope is that she takes the time to be present in the moment and be proud of what she’s built because it’s impressive. She’s truly gone from nothing to something, and education is what helped her get there.
If you’re looking to begin or continue your investment journey, here’s how to build financial education to drive success:
• Set your financial goals. Do you want to
buy a house, build a safety net for your
family or set yourself up for a comfortable
retirement? Begin by mapping out what you
want to achieve, which will help you carve
out a path to get there.
• Do research using your goals as a guide.
Look into which investment accounts and
options would work best for your situation.
• Create a financial plan. Work with a
financial advisor to develop a road map for
money management, taxes, retirement,
investments, risk management and estate
planning that meets your needs.
• Make investing easier. Set up automatic
transfers from your bank account to your
investments. This will give you one less
thing to think about. You can also set
calendar reminders for yourself,
or schedule regular meetings with your
financial advisor, to review your
investments and make necessary
adjustments.
1057311-00001-00
”
As a millennial, I’ve had to be creative and intentional to come up with a strategy to break the curses of my generational wealth gap.
“
Think ahead to your financial future as well as those of coming generations. Ask yourself what you can do now to narrow the wealth gap—including creating an estate plan and getting educated about investing—and make these steps part of your financial plan.
Jala Eaton is a seasoned personal finance writer, estate planning attorney and certified trust & fiduciary advisor (CTFA). Blogging as Your Wealth Bestfriend®, her work has also appeared in Business Insider, Parents, Real Simple, The Skimm, Yahoo News and others.
Return
How a Family of Black Women Is Closing the Wealth Gap
plan your goals
"Prudential Advisors" is a brand name of The Prudential Insurance Company of America and its subsidiaries.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
Template: 1000797-00014-00
© 2023 Prudential Financial, Inc. and its related entities, Prudential, the Prudential logo, the Rock symbol, Prudential LINK and LINK by Prudential are service marks of Prudential Financial and its related entities, registered in many jurisdictions worldwide.
Financial advisors who are available through the Stages channel currently offer a more limited range of products and services as compared to the range of products and services offered through other Prudential distribution channels. These advisors currently offer only insurance products issued by PICA and its affiliates (“Prudential companies”). It is generally more profitable to Prudential if you purchase insurance products that are issued by a Prudential company than a non-Prudential company.
Comprehensive financial planning offered through the Stages channel is more limited in scope than comprehensive financial planning offered through the Prudential Advisors distribution channel.
Financial advisors through the Stages channel offer a no cost consultation and provide an overview of your financial life with proposed solutions for you to consider. You will not receive a written financial plan or investment recommendations as part of the no cost consultation.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Prudential and its affiliates are not liable for use of the Stages platform. Clients seeking information regarding their particular investment needs should contact a financial professional. Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only and may not be approved in all states. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
Securities and Insurance Products:
Certain securities products and services are offered through Pruco Securities, LLC and Prudential Investment Management Services, LLC, both members SIPC and located in Newark, NJ, or Prudential Annuities Distributors, Inc., located in Shelton, CT. See Statement of Financial Condition for Prudential Investment Management Services, LLC.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Prudential Stages is an umbrella marketing name for Pruco Securities LLC, (sometimes referred to as “Pruco”) doing business as Prudential Financial Planning Services, pursuant to a separate agreement. Investment advisory products and services are made available through Pruco, a registered investment adviser.
Assurance IQ, LLC a wholly-owned subsidiary of Prudential Financial, Inc. ("Prudential") matches buyers with products such as life and health insurance and auto insurance, enabling them to make purchases online or through an agent. Neither Prudential Financial, Inc. nor Assurance IQ issues, underwrites, or administers health plans or health insurance policies.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities and Variable Life Insurance are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ
Some of the products and services discussed on the Stages site are in development and may not be currently available.
For additional important information about the products, services and companies that make them available, please click here.*
Disclaimer
Accessibility
• Black families—particularly Black women—have to contend with a significant wealth divide.
• Closing the wealth gap doesn’t happen overnight—it's a multigenerational effort.
• Creating an intentional, educated financial plan is one of the best ways to shrink the gap.
I recently had the pleasure to represent the youngest of three generations of Black women—my grandmother, my mother and me—at a family celebration. This gathering got me thinking about the wealth gap and how it disproportionately affects Black people—particularly Black women.
According to Goldman Sachs, Black women face a wealth gap of more than 90% compared to white men. Each generation has faced or is facing particular challenges when it comes to closing this divide. Being with my family inspired me to highlight how we are tackling these challenges and making strides to shrink the gap:
My grandmother grew up in Deep South and spent most of her time with her grandmother, who farmed the land they lived on. My grandmother eventually moved away, and the land remained in the family. Think of her surprise when she found out that she—along with 70 of her distant relatives—had inherited the land she grew up on!
That’s not hyperbole. Imagine inheriting property and having to figure out all the heirs who may have a claim to it in the past 109 years with little information about almost any of them. In my grandmother's situation, it's easy to see how many dozens of people could be attached to the property—but without legal paperwork, the title is unclear and, thus, unmarketable.
Since no one was willing to split the legal fees, my grandmother, motivated by her desire to have the property remain in the family for generations, took on the responsibility of hiring an attorney and petitioning the court to clear the title to the property (a long legal process). Through her efforts, I've learned that generational wealth truly requires selfless acts.
Her work so far has brought partial victory: A portion of the title to the property has been
cleared. (The court applied the various state succession laws and divided some of the land
among heirs related by blood to prior owners.) This is just the beginning. It will take years and substantial financial resources before the entire property is truly owned, free and clear, by all the families involved.
Many people think they don’t need a written plan to pass down property (in fact, only 44% of American adults have a will) and that transfer of ownership happens automatically. The reality is it rarely, if ever, does.
In some states, when a property owner dies without a will or trust, their land becomes what’s known as “heirs’ property,” meaning the owner’s descendants inherit it. These can be anyone alive and related to the owner when the owner dies. But without a will, it's hard to establish legal ownership of the property because there isn’t a clear deed or trust.
What makes this situation even more confusing is that family members could still live on the property and even pay taxes, believing they own the property. But in reality, there’s no clear legal “owner.” Every time an heir passes away, the title and ownership get more complicated as the land continues to be passed down to more descendants.
Estate planning requires action and knowledge building—not just from you but from your family. Everyone should understand the plan and know what to do when the time comes. If you own real estate, here's how you can learn from my family's situation and protect your assets:
• Create and maintain a family tree to help you see how many potential living heirs you have.
• Work with an attorney to create a valid estate plan. This should include a trust, will, advanced
directive (aka living will) and power of attorney so your property goes to those you want to have it.
Discuss your estate plan with your family.
• Allocate money in your plan for paying property taxes and/or a mortgage. You can use insurance
policies for this, and you can consult a financial advisor for help.
To say we’ve come a long way is an understatement. I’m proud of my mother because she was initially skeptical about putting her money anywhere other than in a bank account or a certificate
of deposit (CD). Now, she makes smart investing decisions that start with education as her foundation. She puts in the work to learn and understand an investment instead of rushing blindly to put money in.
My hope is that she takes the time to be present in the moment and be proud of what she’s built because it’s impressive. She’s truly gone from nothing to something, and education is what helped her get there.
If you’re looking to begin or continue your investment journey, here’s how to build financial education to drive success:
• Set your financial goals. Do you want to buy a house, build a safety net for your family or set
yourself up for a comfortable retirement? Begin by mapping out what you want to achieve, which
will help you carve out a path to get there.
• Do research using your goals as a guide. Look into which investment accounts and options would
work best for your situation.
• Create a financial plan. Work with a financial advisor to develop a road map for money
management, taxes, retirement, investments, risk management and estate planning that meets
your needs.
• Make investing easier. Set up automatic transfers from your bank account to your investments.
This will give you one less thing to think about. You can also set calendar reminders for yourself,
or schedule regular meetings with your financial advisor, to review your investments and make
necessary adjustments.
Feb 22, 2022 - 5 min read - Jala Eaton
Key Takeaways
Generation 1: Create a clear estate plan
Where there's no will...
My mother came from humble beginnings and has always been a saver. A few years ago, after she retired from a career in education, I sat down with her to discuss her financial goals. She told me she wanted to save her way to wealth, but investing wasn’t in her plans. Initially, she was resistant about investing in the stock market—I’d say she went in kicking and screaming—but quickly warmed to the idea after I helped educate her on how stock investments could grow her assets
even further.
Now, she has caught the investing bug! She has added two brokerage accounts (one for herself
and one for her granddaughter) and a trust. Her portfolios perform amazingly well. Occasionally,
I even hear her say she wants to keep diversifying her assets and is open to new investments, including cryptocurrencies! She often shares her story with others and encourages them to jump into investing.
Generation 2: Build financial education
From nothing to something
Being in business for myself is the biggest generational shift I can make. Why is this important? According to the Los Angeles Urban League, “The COVID-19 pandemic has had a devastating impact on minority- and women-owned entrepreneurs in general. The implications for Black-owned business owners have been even more devastating. In 2020, Black business ownership rates dropped over 40%, the largest of any racial group.”
The last entrepreneur in my family was likely my great-great-grandmother (the farmer my grandmother lived with). I’m building my businesses without loans, and taking the time to grow at a pace I’m sure most entrepreneurs would think is too slow. But I’m doing so in the hopes of building businesses that will still exist and make a difference in the lives of others long after I’m gone.
Here's what you can do to create a financial plan and spur growth by being intentional and creative:
As a millennial, I’ve had to be creative and
intentional to come up with a strategy to break
the curses of my generational wealth gap.
2021 threw me several devastating curveballs, so
I put my creativity and intent to work by building a
new financial plan that included being open to
starting a part-time position and a new business.
My plan helped me see that I needed to use all my
assets and resources, including my legal
background. I now have two incorporated
businesses, a teaching position and the goal to
become totally debt free. (Yes, I even want to rid
myself of the “good” debt, like a mortgage, and
don’t want my businesses to borrow a penny.) This,
actually, is a break from tradition: I don't know
anyone in my family who owns a home without a
mortgage or a profitable business without any debt.
Generation 3: Be intentional and creative
A new tradition?
• Forgive yourself for past financial mistakes and setbacks, no matter how bad it feels to be in the
position you’re in. As long as you want to do better, you will.
• Be honest with yourself about your current situation by mapping out your income, expenses and
debts. It might feel scary at first, but having a clear picture of where you stand is the only way to
move forward.
• Prepare an emergency fund for any worst-case scenarios, such as loss of income, a major accident
or an unexpected expense. This number will vary for everyone; enough money for three to six
months is a great place to start.
• Tap into your hobbies, interests and skills to see if there are additional ways to generate income.
• Don't be afraid to ask for help and use the resources available to you. If you need help figuring out
why to invest or how to plan for your taxes, reach out to a financial professional, read books and
articles, or even take a class to learn what you need to know.
Each of these stories demonstrates that generational wealth has many sides. Creating it takes time—more than some of us might have to give. But if we start now and are transparent—with ourselves, our family and financial professionals—about what we're doing and what we're
going through, we might be lucky enough to convince future generations that this is a cause
worth continuing.
What you can do next
1057311-00001-00
”
As a millennial, I’ve had to be creative and intentional to come up with a strategy to break the curses of my generational wealth gap.
“
Generation 3: Be intentional and creative
As a millennial, I’ve had to be creative
and intentional to come up with a strategy
to break the curses of my generational
wealth gap.
2021 threw me several devastating
curveballs, so I put my creativity and intent to work by building a new financial plan that included being open to starting a part-time position and a new business. My plan helped me see that I needed to use all my assets and resources, including my legal background. I now have two incorporated businesses, a teaching position and the goal to become totally debt free. (Yes, I even want to rid
myself of the “good” debt, like a mortgage, and don’t want my businesses to borrow a penny.) This, actually, is a break from tradition: I don't know anyone in my family who owns a home without a mortgage or a profitable business without any debt.
A new tradition?
Being in business for myself is the biggest generational shift I can make. Why is this important? According to the Los Angeles Urban League, “The COVID-19 pandemic has had a devastating impact on minority- and women-owned entrepreneurs in general. The implications for Black-owned business owners have been even more devastating. In 2020, Black business ownership rates dropped over 40%, the largest of any racial group.”
The last entrepreneur in my family was likely my great-great-grandmother (the farmer my grandmother lived with). I’m building my businesses without loans, and taking the time to grow at a pace I’m sure most entrepreneurs would think is too slow. But I’m doing so in the hopes of building businesses that will still exist and make a difference in the lives of others long after I’m gone.
Here's what you can do to create a financial plan and spur growth by being intentional
and creative:
• Forgive yourself for past financial mistakes
and setbacks, no matter how bad it feels to
be in the position you’re in. As long as you
want to do better, you will.
• Be honest with yourself about your current
situation by mapping out your income,
expenses and debts. It might feel scary at
first, but having a clear picture of where
you stand is the only way to move forward.
• Prepare an emergency fund for any worst
case scenarios, such as loss of income, a
major accident or an unexpected expense.
This number will vary for everyone; enough
money for three to six months is a great
place to start.
• Tap into your hobbies, interests and skills
to see if there are additional ways to
generate income.
• Don't be afraid to ask for help and use the
resources available to you. If you need help
figuring out why to invest or how to plan for
your taxes, reach out to a financial
professional, read books and articles, or
even take a class to learn what you need
to know.
Each of these stories demonstrates that generational wealth has many sides.
Creating it takes time—more than some of
us might have to give. But if we start now
and are transparent—with ourselves, our family and financial professionals—about what we're doing and what we're going through, we might be lucky enough to convince future generations that this is a cause worth continuing.
What you can do next
Think ahead to your financial future as well as those of coming generations. Ask yourself what you can do now to narrow the wealth gap—including creating an estate plan and getting educated about investing—and make these steps part of your financial plan.
Jala Eaton is a seasoned personal finance writer, estate planning attorney and certified trust & fiduciary advisor (CTFA). Blogging as Your Wealth Bestfriend®, her work has also appeared in Business Insider, Parents, Real Simple, The Skimm, Yahoo News and others.
Feb 22, 2022 - 5 min read - Jala Eaton
Key Takeaways
• Black families—particularly Black
women—have to contend with a significant
wealth divide.
• Closing the wealth gap doesn’t happen
overnight—it's a multigenerational effort.
• Creating an intentional, educated
financial plan is one of the best ways to
shrink the gap.
I recently had the pleasure to represent the youngest of three generations of Black women—my grandmother, my mother and me—at a family celebration. This gathering got me thinking about the wealth gap and how it disproportionately affects Black people—particularly Black women.
According to Goldman Sachs, Black women face a wealth gap of more than 90% compared to white men. Each generation has faced or is facing particular challenges when it comes to closing this divide. Being with my family inspired me to highlight how we are tackling these challenges and making strides to shrink the gap:
Generation 1: Create a clear estate plan
My grandmother grew up in Deep South and spent most of her time with her grandmother, who farmed the land they lived on. My grandmother eventually moved away, and the land remained in the family. Think of her surprise when she found out that she—along with 70 of her distant relatives—had inherited the land she grew up on!
That’s not hyperbole. Imagine inheriting property and having to figure out all the
heirs who may have a claim to it in the past 109 years with little information about almost any of them. In my grandmother's situation, it's easy to see how many dozens of people could be attached to the property—but without legal paperwork, the title is unclear and, thus, unmarketable.
Since no one was willing to split the legal fees, my grandmother, motivated by her
desire to have the property remain in the family for generations, took on the responsibility of hiring an attorney and petitioning the court to clear the title to the property (a long legal process). Through her efforts, I've learned that generational wealth truly requires selfless acts.
Her work so far has brought partial victory: A portion of the title to the property has been cleared. (The court applied the various state succession laws and divided some of the land among heirs related by blood to prior owners.) This is just the beginning. It will take years and substantial financial resources before the entire property is truly owned, free and clear, by all the families involved.
Where there's no will...
Many people think they don’t need a written plan to pass down property (in fact, only 44% of American adults have a will) and that transfer of ownership happens automatically. The reality is it rarely, if ever, does.
In some states, when a property owner dies without a will or trust, their land becomes what’s known as “heirs’ property,” meaning the owner’s descendants inherit it. These can be anyone alive and related to the owner when the owner dies. But without a will, it's hard to establish legal ownership of the property because there isn’t a clear deed or trust.
What makes this situation even more confusing is that family members could still live on the property and even pay taxes, believing they own the property. But in reality, there’s no clear legal “owner.” Every time an heir passes away, the title and ownership get more complicated as the land continues to be passed down to more descendants.
Estate planning requires action and
knowledge building—not just from you but from your family. Everyone should understand the plan and know what to do when the time comes. If you own real estate, here's how you can learn from my family's situation and protect your assets:
• Create and maintain a family tree to help
you see how many potential living heirs
you have.
• Work with an attorney to create a valid
estate plan. This should include a trust,
will, advanced directive (aka living will) and
power of attorney so your property goes to
those you want to have it. Discuss your
estate plan with your family.
• Allocate money in your plan for paying
property taxes and/or a mortgage. You can
use insurance policies for this, and you can
consult a financial advisor for help.
Generation 2: Build financial education
My mother came from humble beginnings
and has always been a saver. A few years
ago, after she retired from a career in education, I sat down with her to discuss her financial goals. She told me she wanted to save her way to wealth, but investing wasn’t
in her plans. Initially, she was resistant about investing in the stock market—I’d say she went in kicking and screaming—but quickly warmed to the idea after I helped educate her on how stock investments could grow her assets even further.
Now, she has caught the investing bug! She has added two brokerage accounts (one for herself and one for her granddaughter) and a trust. Her portfolios perform amazingly well. Occasionally, I even hear her say she wants to keep diversifying her assets and is open to new investments, including cryptocurrencies! She often shares her story with others and encourages them to jump into investing.
From nothing to something
To say we’ve come a long way is an understatement. I’m proud of my mother because she was initially skeptical about putting her money anywhere other than in a bank account or a certificate of deposit (CD). Now, she makes smart investing decisions that start with education as her foundation. She puts in the work to learn and understand an investment instead of rushing blindly to put money in.
My hope is that she takes the time to be present in the moment and be proud of what she’s built because it’s impressive. She’s truly gone from nothing to something, and education is what helped her get there.
If you’re looking to begin or continue your investment journey, here’s how to build financial education to drive success:
• Set your financial goals. Do you want to
buy a house, build a safety net for your
family or set yourself up for a comfortable
retirement? Begin by mapping out what you
want to achieve, which will help you carve
out a path to get there.
• Do research using your goals as a guide.
Look into which investment accounts and
options would work best for your situation.
• Create a financial plan. Work with a
financial advisor to develop a road map for
money management, taxes, retirement,
investments, risk management and estate
planning that meets your needs.
• Make investing easier. Set up automatic
transfers from your bank account to your
investments. This will give you one less
thing to think about. You can also set
calendar reminders for yourself,
or schedule regular meetings with your
financial advisor, to review your
investments and make necessary
adjustments.
How a Family of Black Women Is Closing the Wealth Gap
plan your goals
Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
Securities and Insurance Products:
Certain securities products and services are offered through Prudential Investment Management Services LLC, member SIPC and located in Newark, NJ. See Statement of Financial Condition for Prudential Investment Management Services LLC.
“Prudential Advisors" is a brand name for the proprietary retail sales channel of The Prudential Insurance Company of America (“PICA”) and its insurance company and other affiliates (collectively “Prudential”). Prudential Advisors’ financial professionals are licensed insurance agents of Prudential. Pursuant to a strategic relationship between Prudential, LPL Enterprise, LLC (“LPLE”), and LPL Financial LLC (“LPLF”), Prudential Advisors financial professionals provide securities brokerage services and/or investment advice on securities solely as registered persons of LPL Enterprise, an affiliate of LPL Financial. LPLE and LPLF are not affiliated with Prudential. Securities and advisory services may also be offered through firms and financial professionals that are not affiliated with Prudential, LPLE and LPLF.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
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© 2025 Prudential Financial, Inc. and its related entities. Prudential, PGIM, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office) and Variable Life Insurance is distributed by Pruco Securities, LLC (“Pruco”), Newark, NJ (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD, Pruco) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ.
For additional important information about the products, services and companies that make them available, please click here.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.
Disclaimer
Accessibility
Black Enterprise is being paid $250,000 as part of its arrangement with Prudential Financial. Black Enterprise’s receipt of this compensation from Prudential creates a conflict of interest because of the financial incentive to promote Prudential. Black Enterprise and Alfred Edmonds, an associate of Black Enterprise, are not affiliated with Prudential and are not authorized or licensed to provide investment advice on behalf of Prudential.
Template: 1000797-00023-00
© 2025 Prudential Financial, Inc. and its related entities. Prudential, PGIM, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
“Prudential Advisors" is a brand name for the proprietary retail sales channel of The Prudential Insurance Company of America (“PICA”) and its insurance company and other affiliates (collectively “Prudential”). Prudential Advisors’ financial professionals are licensed insurance agents of Prudential. Pursuant to a strategic relationship between Prudential, LPL Enterprise, LLC (“LPLE”), and LPL Financial LLC (“LPLF”), Prudential Advisors financial professionals provide securities brokerage services and/or investment advice on securities solely as registered persons of LPL Enterprise, an affiliate of LPL Financial. LPLE and LPLF are not affiliated with Prudential. Securities and advisory services may also be offered through firms and financial professionals that are not affiliated with Prudential, LPLE and LPLF.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Securities and Insurance Products:
Certain securities products and services are offered through Prudential Investment Management Services LLC, member SIPC and located in Newark, NJ. See Statement of Financial Condition for Prudential Investment Management Services LLC.
Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office) and Variable Life Insurance is distributed by Pruco Securities, LLC (“Pruco”), Newark, NJ (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD, Pruco) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ.
For additional important information about the products, services and companies that make them available, please click here.
Disclaimer
Accessibility
Black Enterprise is being paid $250,000 as part of its arrangement with Prudential Financial. Black Enterprise’s receipt of this compensation from Prudential creates a conflict of interest because of the financial incentive to promote Prudential. Black Enterprise and Alfred Edmonds, an associate of Black Enterprise, are not affiliated with Prudential and are not authorized or licensed to provide investment advice on behalf of Prudential.
Zina Kumok is a freelance writer specializing in personal finance. She has written for the Associated Press, Indianapolis Monthly and more. She also writes a blog about how she paid off her student loans in three years.
Preparing to meet with financial advisor
invest in your future
A good financial advisor won't judge you for posing questions or for revealing less-than-flattering details about your financial situation.
“
”
1046430-00001-00
Questions to ask
During your initial meeting, ask the financial
advisor about how they’re compensated. Some receive a fee for the conversation. Others will deduct a percentage—typically 1% a year—of the amount of money you let them manage. And still others will receive a commission for selling you certain investments. It's important to know how
they’re paid, since it helps shape their advice.
Also ask about the specific services they provide. You want to make sure they can tackle the issues you need.
The key to the conversation? If you don’t understand something, ask for clarification. A good financial advisor won't judge you for posing questions or for revealing less-than-flattering details about your financial situation.
What to ask your financial advisor each year
Whether your life stays the same or changes drastically, it helps to meet with your financial advisor once a year. At the follow-up meeting, ask about anything that's cropped up since your last appointment, such as whether a recent market downturn has delayed your plans to retire or if you need to ramp up saving for your child’s college education.
What you can do next
If you’re married, talk to your spouse about the questions you may have for the advisor, then draft a list of basic questions to ask via email or phone before your first official meeting. You can find a Prudential professional near you by searching here.
Mar 24, 2021 - 3 min read - Zina Kumok
Key Takeaways
• Write down questions to ask in your first
meeting, and bring a notepad to record the
answers.
• Find out about pricing, available services
and how the advisor is compensated before
you pay for the consultation.
• If you don't understand
something—anything—ask for clarification.
Meeting with a financial advisor for the first time can feel a little like working with a personal trainer. You might have some trepidation, but it becomes progressively easier as you adjust to the process.
To get the most out of your first meeting, bring a list of questions. Here are some important considerations and things to ask.
What to know before meeting with a financial advisor
Wondering how to find a good financial advisor? Like any important decision, it takes a little research to find the best option for your circumstances.
Before you schedule a meeting with a financial advisor, take some time to compare various advisors to see who best fits your needs. Do you have questions about your investment portfolio? Are you worried about budgeting? Do you want to get a retirement plan in place? Make sure the advisor specializes in your specific concerns. Many will answer questions via email before you set up a meeting. Use those answers to help form your decision.
What information does an advisor need?
Depending on the kinds of services you’re looking for, a financial advisor may need to know:
• The amounts in your checking, savings and
retirement accounts
• Your total debt balance, including
mortgage, auto loans, student loans, credit
cards, personal loans, lines of credit and
more
• Your investments, any pension or stock
options and whether your company
matches your retirement plan contributions
• Your savings goals, like paying for a child’s
college education or remodeling your
kitchen
What to bring to your first meeting
Take a few days to brainstorm questions before the meeting. Bring a notepad (or your phone) with your questions and refer to it if needed. Make sure to also take notes on what the advisor says.
You should also print out statements from your banks, lenders and investment providers. Bring copies of your current insurance policies as well, since your advisor will want to know every financial tool at your disposal.
1046430-00001-00
”
A good financial advisor won't judge you for posing questions or for revealing less-than-flattering details about your financial situation.
“
Zina Kumok is a freelance writer specializing in personal finance. She has written for the Associated Press, Indianapolis Monthly and more. She also writes a blog about how she paid off her student loans in three years.
If you’re married, talk to your spouse about the questions you may have for the advisor, then draft a list of basic questions to ask via email or phone before your first official meeting. You can find a Prudential professional near you by searching here.
Return
Preparing to meet with financial advisor
invest in your future
"Prudential Advisors" is a brand name of The Prudential Insurance Company of America and its subsidiaries.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
Template: 1000797-00014-00
© 2023 Prudential Financial, Inc. and its related entities, Prudential, the Prudential logo, the Rock symbol, Prudential LINK and LINK by Prudential are service marks of Prudential Financial and its related entities, registered in many jurisdictions worldwide.
Financial advisors who are available through the Stages channel currently offer a more limited range of products and services as compared to the range of products and services offered through other Prudential distribution channels. These advisors currently offer only insurance products issued by PICA and its affiliates (“Prudential companies”). It is generally more profitable to Prudential if you purchase insurance products that are issued by a Prudential company than a non-Prudential company.
Comprehensive financial planning offered through the Stages channel is more limited in scope than comprehensive financial planning offered through the Prudential Advisors distribution channel.
Financial advisors through the Stages channel offer a no cost consultation and provide an overview of your financial life with proposed solutions for you to consider. You will not receive a written financial plan or investment recommendations as part of the no cost consultation.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Prudential and its affiliates are not liable for use of the Stages platform. Clients seeking information regarding their particular investment needs should contact a financial professional. Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only and may not be approved in all states. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
Securities and Insurance Products:
Certain securities products and services are offered through Pruco Securities, LLC and Prudential Investment Management Services, LLC, both members SIPC and located in Newark, NJ, or Prudential Annuities Distributors, Inc., located in Shelton, CT. See Statement of Financial Condition for Prudential Investment Management Services, LLC.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Prudential Stages is an umbrella marketing name for Pruco Securities LLC, (sometimes referred to as “Pruco”) doing business as Prudential Financial Planning Services, pursuant to a separate agreement. Investment advisory products and services are made available through Pruco, a registered investment adviser.
Assurance IQ, LLC a wholly-owned subsidiary of Prudential Financial, Inc. ("Prudential") matches buyers with products such as life and health insurance and auto insurance, enabling them to make purchases online or through an agent. Neither Prudential Financial, Inc. nor Assurance IQ issues, underwrites, or administers health plans or health insurance policies.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities and Variable Life Insurance are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ
Some of the products and services discussed on the Stages site are in development and may not be currently available.
For additional important information about the products, services and companies that make them available, please click here.*
Disclaimer
Accessibility
Wondering how to find a good financial advisor? Like any important decision, it takes a little research to find the best option for your circumstances.
Before you schedule a meeting with a financial advisor, take some time to compare various advisors to see who best fits your needs. Do you have questions about your investment portfolio? Are you worried about budgeting? Do you want to get a retirement plan in place? Make sure the advisor specializes in your specific concerns. Many will answer questions via email before you set up a meeting. Use those answers to help form your decision.
Take a few days to brainstorm questions before
the meeting. Bring a notepad (or your phone) with
your questions and refer to it if needed. Make sure
to also take notes on what the advisor says.
You should also print out statements from your
banks, lenders and investment providers. Bring
copies of your current insurance policies as well,
since your advisor will want to know every financial
tool at your disposal.
Mar 24, 2021 - 3 min read - Zina Kumok
• Write down questions to ask in your first meeting, and bring a notepad to record the answers.
• Find out about pricing, available services and how the advisor is compensated before you pay for
the consultation.
• If you don't understand something—anything—ask for clarification.
Meeting with a financial advisor for the first time can feel a little like working with a personal trainer. You might have some trepidation, but it becomes progressively easier as you adjust to
the process.
To get the most out of your first meeting, bring a list of questions. Here are some important considerations and things to ask.
Key Takeaways
What to know before meeting with a financial advisor
Depending on the kinds of services you’re looking for, a financial advisor may need to know:
• The amounts in your checking, savings and retirement accounts
• Your total debt balance, including mortgage, auto loans, student loans, credit cards, personal loans,
lines of credit and more
• Your investments, any pension or stock options and whether your company matches your
retirement plan contributions
• Your savings goals, like paying for a child’s college education or remodeling your kitchen
What information does an advisor need?
What to bring to your first meeting
During your initial meeting, ask the financial
advisor about how they’re compensated. Some
receive a fee for the conversation. Others will
deduct a percentage—typically 1% a year—of the
amount of money you let them manage. And still
others will receive a commission for selling you
certain investments. It's important to know how
they’re paid, since it helps shape their advice.
Also ask about the specific services they provide.
You want to make sure they can tackle the issues
you need.
The key to the conversation? If you don’t understand something, ask for clarification. A good financial advisor won't judge you for posing questions or for revealing less-than-flattering details about your financial situation.
Questions to ask
Whether your life stays the same or changes drastically, it helps to meet with your financial advisor once a year. At the follow-up meeting, ask about anything that's cropped up since your last appointment, such as whether a recent market downturn has delayed your plans to retire or if you need to ramp up saving for your child’s college education.
What to ask your financial advisor each year
What you can do next
If you’re married, talk to your spouse about the questions you may have for the advisor, then draft a list of basic questions to ask via email or phone before your first official meeting. You can find a Prudential professional near you by searching here.
1046430-00001-00
”
A good financial advisor won't judge you for posing questions or for revealing less-than-flattering details about your financial situation.
“
Zina Kumok is a freelance writer specializing in personal finance. She has written for the Associated Press, Indianapolis Monthly and more. She also writes a blog about how she paid off her student loans in three years.
Questions to ask
During your initial meeting, ask the financial
advisor about how they’re compensated. Some receive a fee for the conversation. Others will deduct a percentage—typically 1% a year—of the amount of money you let them manage. And still others will receive a commission for selling you certain investments. It's important to know how
they’re paid, since it helps shape their advice.
Also ask about the specific services they provide. You want to make sure they can tackle the issues you need.
The key to the conversation? If you don’t understand something, ask for clarification.
A good financial advisor won't judge you
for posing questions or for revealing less-
than-flattering details about your
financial situation.
What to ask your financial advisor each year
Whether your life stays the same or changes drastically, it helps to meet with your financial advisor once a year. At the
follow-up meeting, ask about anything
that's cropped up since your last appointment, such as whether a recent market downturn has delayed your plans to retire or if you need to ramp up saving for your child’s college education.
What you can do next
If you’re married, talk to your spouse about the questions you may have for the advisor, then draft a list of basic questions to ask via email or phone before your first official meeting. You can find a Prudential professional near you by searching here.
Mar 24, 2021 - 3 min read - Zina Kumok
Key Takeaways
• Write down questions to ask in your first
meeting, and bring a notepad to record
the answers.
• Find out about pricing, available services
and how the advisor is compensated before
you pay for the consultation.
• If you don't understand
something—anything—ask for clarification.
Meeting with a financial advisor for the first time can feel a little like working with a personal trainer. You might have some trepidation, but it becomes progressively easier as you adjust to the process.
To get the most out of your first meeting, bring a list of questions. Here are some important considerations and things to ask.
What to know before meeting with a
financial advisor
Wondering how to find a good financial advisor? Like any important decision, it takes a little research to find the best option for your circumstances.
Before you schedule a meeting with a financial advisor, take some time to compare various advisors to see who best fits your needs. Do you have questions about your investment portfolio? Are you worried about budgeting? Do you want to get a retirement plan in place? Make sure the advisor specializes in your specific concerns. Many will answer questions via email before you set up a meeting. Use those answers to help form your decision.
What information does an advisor need?
Depending on the kinds of services you’re looking for, a financial advisor may need
to know:
• The amounts in your checking, savings and
retirement accounts
• Your total debt balance, including
mortgage, auto loans, student loans,
credit cards, personal loans, lines of credit
and more
• Your investments, any pension or stock
options and whether your company
matches your retirement plan contributions
• Your savings goals, like paying for a
child’s college education or remodeling
your kitchen
What to bring to your first meeting
Take a few days to brainstorm questions before the meeting. Bring a notepad (or your phone) with your questions and refer to it if needed. Make sure to also take notes on what the advisor says.
You should also print out statements from your banks, lenders and investment providers. Bring copies of your current insurance policies as well, since your advisor will want to know every financial tool at your disposal.
Preparing to meet with financial advisor
invest in your future
Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
Securities and Insurance Products:
Certain securities products and services are offered through Prudential Investment Management Services LLC, member SIPC and located in Newark, NJ. See Statement of Financial Condition for Prudential Investment Management Services LLC.
“Prudential Advisors" is a brand name for the proprietary retail sales channel of The Prudential Insurance Company of America (“PICA”) and its insurance company and other affiliates (collectively “Prudential”). Prudential Advisors’ financial professionals are licensed insurance agents of Prudential. Pursuant to a strategic relationship between Prudential, LPL Enterprise, LLC (“LPLE”), and LPL Financial LLC (“LPLF”), Prudential Advisors financial professionals provide securities brokerage services and/or investment advice on securities solely as registered persons of LPL Enterprise, an affiliate of LPL Financial. LPLE and LPLF are not affiliated with Prudential. Securities and advisory services may also be offered through firms and financial professionals that are not affiliated with Prudential, LPLE and LPLF.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
Template: 1000797-00023-00
© 2025 Prudential Financial, Inc. and its related entities. Prudential, PGIM, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office) and Variable Life Insurance is distributed by Pruco Securities, LLC (“Pruco”), Newark, NJ (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD, Pruco) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ.
For additional important information about the products, services and companies that make them available, please click here.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.
Disclaimer
Accessibility
Black Enterprise is being paid $250,000 as part of its arrangement with Prudential Financial. Black Enterprise’s receipt of this compensation from Prudential creates a conflict of interest because of the financial incentive to promote Prudential. Black Enterprise and Alfred Edmonds, an associate of Black Enterprise, are not affiliated with Prudential and are not authorized or licensed to provide investment advice on behalf of Prudential.
Template: 1000797-00023-00
© 2025 Prudential Financial, Inc. and its related entities. Prudential, PGIM, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
“Prudential Advisors" is a brand name for the proprietary retail sales channel of The Prudential Insurance Company of America (“PICA”) and its insurance company and other affiliates (collectively “Prudential”). Prudential Advisors’ financial professionals are licensed insurance agents of Prudential. Pursuant to a strategic relationship between Prudential, LPL Enterprise, LLC (“LPLE”), and LPL Financial LLC (“LPLF”), Prudential Advisors financial professionals provide securities brokerage services and/or investment advice on securities solely as registered persons of LPL Enterprise, an affiliate of LPL Financial. LPLE and LPLF are not affiliated with Prudential. Securities and advisory services may also be offered through firms and financial professionals that are not affiliated with Prudential, LPLE and LPLF.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Securities and Insurance Products:
Certain securities products and services are offered through Prudential Investment Management Services LLC, member SIPC and located in Newark, NJ. See Statement of Financial Condition for Prudential Investment Management Services LLC.
Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office) and Variable Life Insurance is distributed by Pruco Securities, LLC (“Pruco”), Newark, NJ (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD, Pruco) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ.
For additional important information about the products, services and companies that make them available, please click here.
Disclaimer
Accessibility
Black Enterprise is being paid $250,000 as part of its arrangement with Prudential Financial. Black Enterprise’s receipt of this compensation from Prudential creates a conflict of interest because of the financial incentive to promote Prudential. Black Enterprise and Alfred Edmonds, an associate of Black Enterprise, are not affiliated with Prudential and are not authorized or licensed to provide investment advice on behalf of Prudential.
From Dr. King’s time to today, collaborations are key to driving equality forward.
By Lata Reddy, senior vice president, Inclusive Solutions at Prudential
February 24, 2021
The past year has seen a resurgence in Black Americans’ fight for equal treatment under the law and equitable investment in their communities, with nationwide protests sparking comparisons to the civil rights movement led by Dr. Martin Luther King Jr. a little more than 50 years ago. At the same time, the COVID-19 pandemic has laid bare the systemic racism that still pervades society and erased much of the financial gains Black Americans have made in recent years, with nearly one quarter seeing their household income reduced by half or more, according to Prudential’s Financial Wellness Census.
One of Prudential’s partners in addressing the key issue of financial inclusion for Black Americans is Dr. DeForest “Buster” Soaries, a pastor, chairman and founder of the dfree® Financial Freedom Movement. I spoke with Dr. Soaries about Dr. King’s legacy, his focus on driving broad economic prosperity and the opportunity for institutions and organizations to collaborate in pursuit of that shared goal.
I was very young when Dr. King was assassinated, but his legacy was a key reason I decided to pursue a career as a civil rights attorney and I ended up going to law school with Bernice King, Dr. King’s youngest daughter. What are your memories from that time?
I will never forget what happened on April 4, 1968. I was a junior in high school in Montclair, New Jersey, and I went to my grandmother’s house to steal a piece of pie. I was thwarted in my attempt by seeing her sitting at her dining room table with tears in her eyes. I had never seen my grandmother cry before. She said, “They shot Dr. King today.” I didn’t really know much about Dr. King. But on that day, when I saw that my beloved grandmother’s life affected so significantly by the life of one man, I decided that I wanted my life to be as impactful as Dr. King’s was on my grandmother.
What type of leaders do we need today?
When Dr. King led, there was a need for articulate, dynamic and charismatic leadership to represent the masses. The challenges we face now are much more widely distributed. We’re no longer necessarily looking for charismatic leaders who can speak to a crowd of 250,000 people. Leadership today is more by sector than global. Today, we have a different kind of dynamic, and so we need a multiplicity of leaders, whether it’s in the arts or the sciences, academia or financial services.
How are you seeing people collaborate, and how important is that in getting the work done?
We see strong collaboration among Black Americans within specific industries, and we see the emergence of sectors where networking, mentoring, advising and watching each other’s backs is becoming the norm. Now, I think we need to collaborate across sectors.
If you look at Dr. King’s model, he formed collaborations. There would have been no March on Washington had the church leaders not collaborated with the labor leaders. That model is what King called "The Beloved Community," and there is no reason for corporate leaders to exempt themselves from The Beloved Community.
There’s a lot being said about the expectation for corporations to play a leadership role in addressing societal issues, to demonstrate a sense of purpose through their business strategy. What are your thoughts on that?
We cannot overestimate the impact of having a viable corporate community. The free enterprise system in corporate America is critical to the kind of quality of life that all of us want and we need to appreciate that.
You run a program called dfree® and Prudential is a partner. Let’s talk a bit about that program and our partnership, and why partnerships like ours are so important.
Experts say Black Americans are the most optimistic people in the country. But, beneath that veneer of optimism, there’s a tactical pessimism that has become too normal for people, where we just don’t see our way out.
I realized that a problem I kept bumping into in my work with my congregation and community was financial incapacity, where middle income families were living paycheck to paycheck. The families had great jobs, and were executives, but had no savings accounts. After doing some research into the issue, we found that having no financial plan or budget at all was an almost self-inflicted barrier to financial freedom. Remarkably, the work we had begun doing matched and aligned with the results of the study that Prudential had done on the African American financial experience.
In response, in 2005, my team and I launched dfree®, a Financial Freedom movement composed of a curriculum designed to help individuals become debt-free, avoid financial pitfalls, and create savings and investment plans to ensure better financial futures, including funding their retirement dreams.
The partnership between Prudential and dfree® is a paradigm of possibility for companies that really want to connect with the community in a way that’s meaningful, respectful and mutually beneficial.
Prudential, as you know, was founded here in Newark. Following the 1967 civil unrest, we decided to take an affirmative role in the revitalization of the city. We started seeding what we thought would be fruitful investments. We can look around now and tell the through-line of how those investments have paid off for the city and its residents.
Prudential invests in relationships and partnerships that demonstrate what justice really looks like. We need more templates like that, which can be replicated.
We know that the more corporations embed this kind of behavior into their business model, the better off we’ll all be. When directed in the right way, we can make a huge impact at a scale that is sustainable for generations to come.
So where are we going? What would you like to see? What would you like to see us do together that we haven’t done yet?
From my vantage point, I believe strongly in the power of capital markets to make a change. And the power of business. At Prudential, it’s about returning to our original charter, which was to drive progress, not just generate profits. We use our capital to help create the change we seek, especially as we continue to advance the work on Prudential’s nine racial equity commitments.
Access to capital is critical to the health of any community. I make no bones about sharing the value of a partner like Prudential as it relates to creating not only sustainable lifestyles, but also a legacy once we’re gone. The whole strategy of partnering with existing companies and helping them expand outward is empowering, and it’s progressive.
Media Contact(s)
Harold Banks
973-216-4833
harold.banks@prudential.com
FOSTERING
FINANCIAL INCLUSION
WITH DFREE
commitment through action
Return
®
"Prudential Advisors" is a brand name of The Prudential Insurance Company of America and its subsidiaries.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
Template: 1000797-00014-00
© 2023 Prudential Financial, Inc. and its related entities, Prudential, the Prudential logo, the Rock symbol, Prudential LINK and LINK by Prudential are service marks of Prudential Financial and its related entities, registered in many jurisdictions worldwide.
Financial advisors who are available through the Stages channel currently offer a more limited range of products and services as compared to the range of products and services offered through other Prudential distribution channels. These advisors currently offer only insurance products issued by PICA and its affiliates (“Prudential companies”). It is generally more profitable to Prudential if you purchase insurance products that are issued by a Prudential company than a non-Prudential company.
Comprehensive financial planning offered through the Stages channel is more limited in scope than comprehensive financial planning offered through the Prudential Advisors distribution channel.
Financial advisors through the Stages channel offer a no cost consultation and provide an overview of your financial life with proposed solutions for you to consider. You will not receive a written financial plan or investment recommendations as part of the no cost consultation.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Prudential and its affiliates are not liable for use of the Stages platform. Clients seeking information regarding their particular investment needs should contact a financial professional. Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only and may not be approved in all states. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
Securities and Insurance Products:
Certain securities products and services are offered through Pruco Securities, LLC and Prudential Investment Management Services, LLC, both members SIPC and located in Newark, NJ, or Prudential Annuities Distributors, Inc., located in Shelton, CT. See Statement of Financial Condition for Prudential Investment Management Services, LLC.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Prudential Stages is an umbrella marketing name for Pruco Securities LLC, (sometimes referred to as “Pruco”) doing business as Prudential Financial Planning Services, pursuant to a separate agreement. Investment advisory products and services are made available through Pruco, a registered investment adviser.
Assurance IQ, LLC a wholly-owned subsidiary of Prudential Financial, Inc. ("Prudential") matches buyers with products such as life and health insurance and auto insurance, enabling them to make purchases online or through an agent. Neither Prudential Financial, Inc. nor Assurance IQ issues, underwrites, or administers health plans or health insurance policies.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities and Variable Life Insurance are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ
Some of the products and services discussed on the Stages site are in development and may not be currently available.
For additional important information about the products, services and companies that make them available, please click here.*
Disclaimer
Accessibility
From Dr. King’s time to today, collaborations are key to driving equality forward.
By Lata Reddy, senior vice president, Inclusive Solutions at Prudential
February 24, 2021
The past year has seen a resurgence in Black Americans’ fight for equal treatment under the law and equitable investment in their communities, with nationwide protests sparking comparisons to the civil rights movement led by Dr. Martin Luther King Jr. a little more than 50 years ago. At the same time, the COVID-19 pandemic has laid bare the systemic racism that still pervades society and erased much of the financial gains Black Americans have made in recent years, with nearly one quarter seeing their household income reduced by half or more, according to Prudential’s Financial Wellness Census.
One of Prudential’s partners in addressing the key issue of financial inclusion for Black Americans is Dr. DeForest “Buster” Soaries, a pastor, chairman and founder of the dfree® Financial Freedom Movement. I spoke with Dr. Soaries about Dr. King’s legacy, his focus on driving broad economic prosperity and the opportunity for institutions and organizations to collaborate in pursuit of that shared goal.
I was very young when Dr. King was assassinated, but his legacy was a key reason I decided to pursue a career as a civil rights attorney and I ended up going to law school with Bernice King, Dr. King’s youngest daughter. What are your memories from that time?
I will never forget what happened on April 4, 1968. I was a junior in high school in Montclair,
New Jersey, and I went to my grandmother’s house to steal a piece of pie. I was thwarted in
my attempt by seeing her sitting at her dining room table with tears in her eyes. I had never
seen my grandmother cry before. She said, “They shot Dr. King today.” I didn’t really know much about Dr. King. But on that day, when I saw that my beloved grandmother’s life affected so significantly by the life of one man, I decided that I wanted my life to be as impactful as Dr. King’s was on my grandmother.
We cannot overestimate the impact of having a viable corporate community. The free enterprise system in corporate America is critical to the kind of quality of life that all of us want and we need to appreciate that.
Prudential invests in relationships and partnerships that demonstrate what justice really looks like. We need more templates like that, which can be replicated.
When Dr. King led, there was a need for articulate, dynamic and charismatic leadership to
represent the masses. The challenges we face now are much more widely distributed. We’re
no longer necessarily looking for charismatic leaders who can speak to a crowd of 250,000
people. Leadership today is more by sector than global. Today, we have a different kind of dynamic, and so we need a multiplicity of leaders, whether it’s in the arts or the sciences, academia or financial services.
What type of leaders do we need today?
We see strong collaboration among Black Americans within specific industries, and we see the emergence of sectors where networking, mentoring, advising and watching each other’s backs is becoming the norm. Now, I think we need to collaborate across sectors.
If you look at Dr. King’s model, he formed collaborations. There would have been no March on Washington had the church leaders not collaborated with the labor leaders. That model is what King called "The Beloved Community," and there is no reason for corporate leaders to exempt themselves from The Beloved Community.
How are you seeing people collaborate, and how important is that in getting the work done?
There’s a lot being said about the expectation for corporations to play a leadership role in addressing societal issues, to demonstrate a sense of purpose through their business strategy. What are your thoughts on that?
Experts say Black Americans are the most optimistic people in the country. But, beneath that veneer of optimism, there’s a tactical pessimism that has become too normal for people, where we just don’t see our way out.
I realized that a problem I kept bumping into in my work with my congregation and community was financial incapacity, where middle income families were living paycheck to paycheck. The families had great jobs, and were executives, but had no savings accounts. After doing some research into the issue, we found that having no financial plan or budget at all was an almost self-inflicted barrier to financial freedom. Remarkably, the work we had begun doing matched and aligned with the results of the study that Prudential had done on the African American financial experience.
In response, in 2005, my team and I launched dfree®, a Financial Freedom movement
composed of a curriculum designed to help individuals become debt-free, avoid financial pitfalls, and create savings and investment plans to ensure better financial futures, including funding their retirement dreams.
The partnership between Prudential and dfree® is a paradigm of possibility for companies
that really want to connect with the community in a way that’s meaningful, respectful and
mutually beneficial.
You run a program called dfree® and Prudential is a partner. Let’s talk a bit about that program and our partnership, and why partnerships like ours are so important.
Prudential, as you know, was founded here in Newark. Following the 1967 civil unrest, we decided to take an affirmative role in the revitalization of the city. We started seeding what we thought would be fruitful investments. We can look around now and tell the through-line of how those investments have paid off for the city and its residents.
So where are we going? What would you like to see? What would you like to see us do together that we haven’t done yet?
We know that the more corporations embed this kind of behavior into their business model, the better off we’ll all be. When directed in the right way, we can make a huge impact at a scale that is sustainable for generations to come.
Access to capital is critical to the health of any community. I make no bones about sharing the value of a partner like Prudential as it relates to creating not only sustainable lifestyles, but also a legacy once we’re gone. The whole strategy of partnering with existing companies and helping them expand outward is empowering, and it’s progressive.
From my vantage point, I believe strongly in the power of capital markets to make a change. And the power of business. At Prudential, it’s about returning to our original charter, which was to drive progress, not just generate profits. We use our capital to help create the change we seek, especially as we continue to advance the work on Prudential’s nine racial equity commitments.
Media Contact(s)
From Dr. King’s time to today, collaborations are key to driving equality forward.
By Lata Reddy, senior vice president, Inclusive Solutions at Prudential
February 24, 2021
The past year has seen a resurgence in Black Americans’ fight for equal treatment under the law and equitable investment in their communities, with nationwide protests sparking comparisons to the civil rights movement led by Dr. Martin Luther King Jr. a little more than 50 years ago. At the same time, the COVID-19 pandemic has laid bare the systemic racism that still pervades society and erased much of the financial gains Black Americans have made in recent years, with nearly one quarter seeing their household income reduced by half or more, according to Prudential’s Financial Wellness Census.
One of Prudential’s partners in addressing the key issue of financial inclusion for Black Americans is Dr. DeForest “Buster” Soaries, a pastor, chairman and founder of the dfree® Financial Freedom Movement. I spoke with Dr. Soaries about Dr. King’s legacy, his focus on driving broad economic prosperity and the opportunity for institutions and organizations to collaborate in pursuit of that shared goal.
I was very young when Dr. King was assassinated, but his legacy was a key reason I decided to pursue a career as a civil rights attorney and I ended up going to law school with Bernice King, Dr. King’s youngest daughter. What are your memories from
that time?
I will never forget what happened on April 4, 1968. I was a junior in high school in Montclair, New Jersey, and I went to my grandmother’s house to steal a piece of pie. I was thwarted in my attempt by seeing her sitting at her dining room table with tears in her eyes. I had never seen my grandmother cry before. She said, “They shot Dr. King today.” I didn’t really know much about Dr. King. But on that day, when I saw that my beloved grandmother’s life affected so significantly by the life of one man, I decided that I wanted my life to be as impactful as Dr. King’s was on my grandmother.
What type of leaders do we need today?
When Dr. King led, there was a need for articulate, dynamic and charismatic leadership to represent the masses. The challenges we face now are much more
widely distributed. We’re no longer necessarily looking for charismatic leaders who can speak to a crowd of 250,000 people. Leadership today is more by sector than global. Today, we have a different kind of dynamic, and so we need a multiplicity of leaders, whether it’s in the arts or the sciences, academia or financial services.
How are you seeing people collaborate,
and how important is that in getting the
work done?
We see strong collaboration among Black Americans within specific industries, and
we see the emergence of sectors where networking, mentoring, advising and
watching each other’s backs is becoming the norm. Now, I think we need to collaborate across sectors.
If you look at Dr. King’s model, he formed collaborations. There would have been no March on Washington had the church leaders not collaborated with the labor leaders. That model is what King called "The Beloved Community," and there is no reason for corporate leaders to exempt themselves from The Beloved Community.
There’s a lot being said about the expectation for corporations to play a leadership role in addressing societal issues, to demonstrate a sense of purpose through their business strategy. What are your thoughts on that?
We cannot overestimate the impact of having a viable corporate community. The free enterprise system in corporate America is critical to the kind of quality of life that all of us want and we need to appreciate that.
You run a program called dfree® and Prudential is a partner. Let’s talk a bit about that program and our partnership, and why partnerships like ours are so important.
Experts say Black Americans are the most optimistic people in the country. But, beneath that veneer of optimism, there’s a tactical pessimism that has become too normal for people, where we just don’t see our way out.
I realized that a problem I kept bumping
into in my work with my congregation and community was financial incapacity, where middle income families were living paycheck to paycheck. The families had great jobs,
and were executives, but had no savings accounts. After doing some research into the issue, we found that having no financial plan or budget at all was an almost self-inflicted barrier to financial freedom. Remarkably, the work we had begun doing matched and aligned with the results of the study that Prudential had done on the African American financial experience.
In response, in 2005, my team and I launched dfree®, a Financial Freedom movement composed of a curriculum designed to help individuals become debt-free, avoid financial pitfalls, and create savings and investment plans to ensure
better financial futures, including funding their retirement dreams.
The partnership between Prudential and dfree® is a paradigm of possibility for companies that really want to connect with the community in a way that’s meaningful, respectful and mutually beneficial.
Prudential, as you know, was founded here in Newark. Following the 1967 civil unrest, we decided to take an affirmative role in the revitalization of the city. We started seeding what we thought would be fruitful investments. We can look around now and tell the through-line of how those investments have paid off for the city and its residents.
Prudential invests in relationships and partnerships that demonstrate what justice really looks like. We need more templates like that, which can be replicated.
We know that the more corporations embed this kind of behavior into their business model, the better off we’ll all be. When directed in the right way, we can make a huge impact at a scale that is sustainable for generations to come.
So where are we going? What would you like to see? What would you like to see us do together that we haven’t done yet?
From my vantage point, I believe strongly in the power of capital markets to make a change. And the power of business. At Prudential, it’s about returning to our original charter, which was to drive progress, not just generate profits. We use our capital to help create the change we seek, especially as we continue to advance the work on Prudential’s nine racial equity commitments.
Access to capital is critical to the health of any community. I make no bones about sharing the value of a partner like Prudential as it relates to creating not only sustainable lifestyles, but also a legacy once we’re gone. The whole strategy of partnering with existing companies and helping them expand outward is empowering, and it’s progressive.
Media Contact(s)
Harold Banks
973-216-4833
harold.banks@prudential.com
FOSTERING
FINANCIAL INCLUSION
WITH DFREE
®
commitment through action
Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
Securities and Insurance Products:
Certain securities products and services are offered through Prudential Investment Management Services LLC, member SIPC and located in Newark, NJ. See Statement of Financial Condition for Prudential Investment Management Services LLC.
“Prudential Advisors" is a brand name for the proprietary retail sales channel of The Prudential Insurance Company of America (“PICA”) and its insurance company and other affiliates (collectively “Prudential”). Prudential Advisors’ financial professionals are licensed insurance agents of Prudential. Pursuant to a strategic relationship between Prudential, LPL Enterprise, LLC (“LPLE”), and LPL Financial LLC (“LPLF”), Prudential Advisors financial professionals provide securities brokerage services and/or investment advice on securities solely as registered persons of LPL Enterprise, an affiliate of LPL Financial. LPLE and LPLF are not affiliated with Prudential. Securities and advisory services may also be offered through firms and financial professionals that are not affiliated with Prudential, LPLE and LPLF.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
Template: 1000797-00023-00
© 2025 Prudential Financial, Inc. and its related entities. Prudential, PGIM, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office) and Variable Life Insurance is distributed by Pruco Securities, LLC (“Pruco”), Newark, NJ (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD, Pruco) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ.
For additional important information about the products, services and companies that make them available, please click here.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.
Disclaimer
Accessibility
Black Enterprise is being paid $250,000 as part of its arrangement with Prudential Financial. Black Enterprise’s receipt of this compensation from Prudential creates a conflict of interest because of the financial incentive to promote Prudential. Black Enterprise and Alfred Edmonds, an associate of Black Enterprise, are not affiliated with Prudential and are not authorized or licensed to provide investment advice on behalf of Prudential.
Template: 1000797-00023-00
© 2025 Prudential Financial, Inc. and its related entities. Prudential, PGIM, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
“Prudential Advisors" is a brand name for the proprietary retail sales channel of The Prudential Insurance Company of America (“PICA”) and its insurance company and other affiliates (collectively “Prudential”). Prudential Advisors’ financial professionals are licensed insurance agents of Prudential. Pursuant to a strategic relationship between Prudential, LPL Enterprise, LLC (“LPLE”), and LPL Financial LLC (“LPLF”), Prudential Advisors financial professionals provide securities brokerage services and/or investment advice on securities solely as registered persons of LPL Enterprise, an affiliate of LPL Financial. LPLE and LPLF are not affiliated with Prudential. Securities and advisory services may also be offered through firms and financial professionals that are not affiliated with Prudential, LPLE and LPLF.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Securities and Insurance Products:
Certain securities products and services are offered through Prudential Investment Management Services LLC, member SIPC and located in Newark, NJ. See Statement of Financial Condition for Prudential Investment Management Services LLC.
Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office) and Variable Life Insurance is distributed by Pruco Securities, LLC (“Pruco”), Newark, NJ (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD, Pruco) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ.
For additional important information about the products, services and companies that make them available, please click here.
Disclaimer
Accessibility
Black Enterprise is being paid $250,000 as part of its arrangement with Prudential Financial. Black Enterprise’s receipt of this compensation from Prudential creates a conflict of interest because of the financial incentive to promote Prudential. Black Enterprise and Alfred Edmonds, an associate of Black Enterprise, are not affiliated with Prudential and are not authorized or licensed to provide investment advice on behalf of Prudential.
Committed to an inclusive renaissance for all Detroiters
Prudential believes Detroit’s limitless potential should not be limited to a select few. That’s why the firm is partnering with national nonprofit GreenPath Financial Wellness to introduce debt management advice and tools to its growing suite of workplace financial wellness solutions. Founded in 1961 and headquartered in Metropolitan Detroit, GreenPath has helped empower people nationwide to lead healthier financial lives.
Both organizations realize input from the community is key in developing population-specific solutions to improve debt and credit management, boost financial wellness, and increase homeownership. In 2021, GreenPath launched its innovative “Detroit Voices” research initiative with the goal of soliciting community feedback to build relevant
financial education. The nonprofit also provides in-depth homebuyer counseling and housing classes for prospective buyers, and foreclosure prevention and support services to help distressed borrowers stay in their homes.
GreenPath’s workplace program participants and other members can take advantage of a free session with a Prudential financial professional to establish goals and explore debt repayment options. For a fee, they can also choose to enroll in a formal debt
management plan designed to pay off outstanding balances in five years or less.
These kinds of inititives can make a real and positive difference in helping Black Detroiters break the debt cycle. They’re able to find ways to save for a down payment on a home or a car, or save for college, or build an emergency fund.
Lowering debt also reduces financial stress and improves workforce productivity. Notes Vishal Jain, vice president, Strategic Initiatives, EC-Financial Wellness at Prudential, “Helping individuals minimize the impact of debt is an important expansion of our financial wellness efforts, and we are excited to work with an organization like GreenPath, which shares our passion for solving financial challenges.”
Kristen Holt, president and CEO of GreenPath, agrees. “Navigating debt and finances can be confusing and stressful. We are thrilled to partner with a like-minded leader in workplace financial wellness to reach more people with our proven tools to reduce debt and financial stress.”
Through education, advice, and partnership with organizations like GreenPath, Prudential is working to help residents and neighborhoods of color benefit from the renaissance that is driving Detroit forward.
Choosing
Home Ownership
invest in your future
Both organizations realize input from the community is key in developing population-specific solutions to improve debt and credit management, boost financial wellness, and increase homeownership.
“
”
One of the great urban success stories of the past decade is the economic revitalization of Detroit, Michigan. New companies, jobs, and workers have invigorated this once-dying industrial port into a thriving technology center, service sector, and advanced manufacturing hub. This new renaissance has expanded beyond the city’s modernized downtown and other business districts to encompass previously blighted and abandoned neighborhoods.
However—and ironically—one group is lagging behind in achieving homeownership: Black Detroiters, who compose 77% of the city’s population, the largest percentage of any major metropolitan area. According to a 2021 report commissioned by the National Fair Housing Alliance, in the 10 years from 2009 to 2019, homeownership among all groups in the city (except Hispanics) declined. However, among white residents who compose 9.5% of the population, homeownership stood at 53% compared to 45% among Black residents.
One reason for the disparity is clear: That same report revealed that mortgage applications from Black homebuyers in Metro Detroit were more likely to be denied, with nearly 40% of Black applicants facing rejection compared with 18% of white homebuyers. And according to a 2019 CNBC report, Detroit ranks among the bottom five U.S. cities in median credit scores, tied with much smaller communities such as East St. Louis, Illinois, and Chester, Pennsylvania.
Nationwide, the housing gap is just as stark. According to the U.S. Census Bureau, 76% of white households owned their homes at the end of the second quarter of 2020, compared to just 47% of Black households. That’s a 29 percentage-point difference, perpetuated by decades of housing and economic policies favorable toward white buyers and designed to exclude Black buyers.
Owning a home versus renting contributes to wealth creation, but discrimination in housing and credit markets has clearly limited Black families’ ability to attain housing equity.
”
Both organizations realize input from the community is key in developing population-specific solutions to improve debt and credit management, boost financial wellness, and increase homeownership.
“
GreenPath’s workplace program participants and
other members can take advantage of a free session
with a Prudential financial professional to establish
goals and explore debt repayment options. For a fee,
they can also choose to enroll in a formal debt
management plan designed to pay off outstanding
balances in five years or less.
These kinds of inititives can make a real and positive difference in helping Black Detroiters break the debt cycle. They’re able to find ways to save for a down payment on a home or a car, or save for college, or build an emergency fund.
Lowering debt also reduces financial stress and improves workforce productivity. Notes Vishal
Jain, vice president, Strategic Initiatives, EC-Financial Wellness at Prudential, “Helping individuals minimize the impact of debt is an important expansion of our financial wellness efforts, and we
are excited to work with an organization like GreenPath, which shares our passion for solving financial challenges.”
Kristen Holt, president and CEO of GreenPath, agrees. “Navigating debt and finances can be confusing and stressful. We are thrilled to partner with a like-minded leader in workplace financial wellness to reach more people with our proven tools to reduce debt and financial stress.”
Through education, advice, and partnership with organizations like GreenPath, Prudential is
working to help residents and neighborhoods of color benefit from the renaissance that is driving Detroit forward.
Return
Choosing
Home Ownership
invest in your future
"Prudential Advisors" is a brand name of The Prudential Insurance Company of America and its subsidiaries.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
Template: 1000797-00014-00
© 2023 Prudential Financial, Inc. and its related entities, Prudential, the Prudential logo, the Rock symbol, Prudential LINK and LINK by Prudential are service marks of Prudential Financial and its related entities, registered in many jurisdictions worldwide.
Financial advisors who are available through the Stages channel currently offer a more limited range of products and services as compared to the range of products and services offered through other Prudential distribution channels. These advisors currently offer only insurance products issued by PICA and its affiliates (“Prudential companies”). It is generally more profitable to Prudential if you purchase insurance products that are issued by a Prudential company than a non-Prudential company.
Comprehensive financial planning offered through the Stages channel is more limited in scope than comprehensive financial planning offered through the Prudential Advisors distribution channel.
Financial advisors through the Stages channel offer a no cost consultation and provide an overview of your financial life with proposed solutions for you to consider. You will not receive a written financial plan or investment recommendations as part of the no cost consultation.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Prudential and its affiliates are not liable for use of the Stages platform. Clients seeking information regarding their particular investment needs should contact a financial professional. Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only and may not be approved in all states. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
Securities and Insurance Products:
Certain securities products and services are offered through Pruco Securities, LLC and Prudential Investment Management Services, LLC, both members SIPC and located in Newark, NJ, or Prudential Annuities Distributors, Inc., located in Shelton, CT. See Statement of Financial Condition for Prudential Investment Management Services, LLC.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Prudential Stages is an umbrella marketing name for Pruco Securities LLC, (sometimes referred to as “Pruco”) doing business as Prudential Financial Planning Services, pursuant to a separate agreement. Investment advisory products and services are made available through Pruco, a registered investment adviser.
Assurance IQ, LLC a wholly-owned subsidiary of Prudential Financial, Inc. ("Prudential") matches buyers with products such as life and health insurance and auto insurance, enabling them to make purchases online or through an agent. Neither Prudential Financial, Inc. nor Assurance IQ issues, underwrites, or administers health plans or health insurance policies.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities and Variable Life Insurance are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ
Some of the products and services discussed on the Stages site are in development and may not be currently available.
For additional important information about the products, services and companies that make them available, please click here.*
Disclaimer
Accessibility
One reason for the disparity is clear: That same report revealed that mortgage applications from Black homebuyers in Metro Detroit were more likely to be denied, with nearly 40% of Black applicants facing rejection compared with 18% of white homebuyers. And according to a 2019 CNBC report, Detroit ranks among the bottom five U.S. cities in median credit scores, tied with much smaller communities such as East St. Louis, Illinois, and Chester, Pennsylvania.
Nationwide, the housing gap is just as stark. According to the U.S. Census Bureau, 76% of white households owned their homes at the end of the second quarter of 2020, compared to just 47% of Black households. That’s a 29 percentage-point difference, perpetuated by decades of housing and economic policies favorable toward white buyers and designed to exclude Black buyers.
Owning a home versus renting contributes to wealth creation, but discrimination in housing and credit markets has clearly limited Black families’ ability to attain housing equity.
Committed to an inclusive renaissance for all Detroiters
One of the great urban success stories of the past decade is the economic revitalization of Detroit, Michigan. New companies, jobs, and workers have invigorated this once-dying industrial port into a thriving technology center, service sector, and advanced manufacturing hub. This new renaissance has expanded beyond the city’s modernized downtown and other business districts to encompass previously blighted and abandoned neighborhoods.
However—and ironically—one group is lagging behind in achieving homeownership: Black Detroiters, who compose 77% of the city’s population, the largest percentage of any major metropolitan area. According to a 2021 report commissioned by the National Fair Housing Alliance, in the 10 years from 2009 to 2019, homeownership among all groups in the city (except Hispanics) declined. However, among white residents who compose 9.5% of the population, homeownership stood at 53% compared to 45% among Black residents.
Prudential believes Detroit’s limitless potential
should not be limited to a select few. That’s why
the firm is partnering with national nonprofit
GreenPath Financial Wellness to introduce debt
management advice and tools to its growing suite
of workplace financial wellness solutions. Founded
in 1961 and headquartered in Metropolitan Detroit,
GreenPath has helped empower people nationwide
to lead healthier financial lives.
Both organizations realize input from the community
is key in developing population-specific solutions to
improve debt and credit management, boost
financial wellness, and increase homeownership.
In 2021, GreenPath launched its innovative
“Detroit Voices” research initiative with the goal of
soliciting community feedback to build relevant
financial education. The nonprofit also provides
in-depth homebuyer counseling and housing classes
for prospective buyers, and foreclosure prevention
and support services to help distressed borrowers
stay in their homes.
”
Both organizations realize input from the community is key in developing population-specific solutions to improve debt and credit management, boost financial wellness, and increase homeownership.
“
Committed to an inclusive renaissance for
all Detroiters
Prudential believes Detroit’s limitless potential should not be limited to a select few. That’s why the firm is partnering with national nonprofit GreenPath Financial Wellness to introduce debt management advice and tools to its growing suite of workplace financial wellness solutions. Founded in 1961 and headquartered in Metropolitan Detroit, GreenPath has helped empower people nationwide to lead healthier financial lives.
Both organizations realize input from the community is key in developing population-specific solutions to improve debt and credit management, boost financial wellness, and increase homeownership. In 2021, GreenPath launched its innovative “Detroit Voices” research initiative with the goal of soliciting community feedback to build relevant
financial education. The nonprofit also provides in-depth homebuyer counseling and housing classes for prospective buyers, and foreclosure prevention and support services to help distressed borrowers stay in their homes.
GreenPath’s workplace program participants and other members can take advantage of a free session with a Prudential financial professional to establish goals and explore debt repayment options. For a fee, they can also choose to enroll in a formal debt
management plan designed to pay off outstanding balances in five years or less.
These kinds of inititives can make a real and positive difference in helping Black Detroiters break the debt cycle. They’re able to find ways to save for a down payment on a home or a car, or save for college, or build an emergency fund.
Lowering debt also reduces financial stress and improves workforce productivity. Notes Vishal Jain, vice president, Strategic Initiatives, EC-Financial Wellness at Prudential, “Helping individuals minimize the impact of debt is an important expansion of our financial wellness efforts, and we are excited to work with an organization like GreenPath, which shares our passion for solving financial challenges.”
Kristen Holt, president and CEO of GreenPath, agrees. “Navigating debt and finances can be confusing and stressful. We are thrilled to partner with a like-minded leader in workplace financial wellness to reach more people with our proven tools to reduce debt and financial stress.”
Through education, advice, and partnership with organizations like GreenPath, Prudential is working to help residents and neighborhoods of color benefit from the renaissance that is driving Detroit forward.
One of the great urban success stories of the past decade is the economic revitalization of Detroit, Michigan. New companies, jobs, and workers have invigorated this once-dying industrial port into a thriving technology center, service sector, and advanced manufacturing hub. This new renaissance has expanded beyond the city’s modernized downtown and other business districts to encompass previously blighted and abandoned neighborhoods.
However—and ironically—one group is lagging behind in achieving homeownership: Black Detroiters, who compose 77% of the city’s population, the largest percentage of any major metropolitan area. According to a 2021 report commissioned by the National Fair Housing Alliance, in the 10 years from 2009 to 2019, homeownership among all groups in the city (except Hispanics) declined. However, among white residents who compose 9.5% of the population, homeownership stood at 53% compared to 45% among Black residents.
One reason for the disparity is clear: That same report revealed that mortgage applications from Black homebuyers in Metro Detroit were more likely to be denied, with nearly 40% of Black applicants facing rejection compared with 18% of white homebuyers. And according to a 2019 CNBC report, Detroit ranks among the bottom five U.S. cities in median credit scores, tied with much smaller communities such as East St. Louis, Illinois, and Chester, Pennsylvania.
Nationwide, the housing gap is just as stark. According to the U.S. Census Bureau, 76% of white households owned their homes at the end of the second quarter of 2020, compared to just 47% of Black households. That’s a 29 percentage-point difference, perpetuated by decades of housing and economic policies favorable toward white buyers and designed to exclude Black buyers.
Owning a home versus renting contributes to wealth creation, but discrimination in housing and credit markets has clearly limited Black families’ ability to attain housing equity.
Choosing
Home Ownership
invest in your future
Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
Securities and Insurance Products:
Certain securities products and services are offered through Prudential Investment Management Services LLC, member SIPC and located in Newark, NJ. See Statement of Financial Condition for Prudential Investment Management Services LLC.
“Prudential Advisors" is a brand name for the proprietary retail sales channel of The Prudential Insurance Company of America (“PICA”) and its insurance company and other affiliates (collectively “Prudential”). Prudential Advisors’ financial professionals are licensed insurance agents of Prudential. Pursuant to a strategic relationship between Prudential, LPL Enterprise, LLC (“LPLE”), and LPL Financial LLC (“LPLF”), Prudential Advisors financial professionals provide securities brokerage services and/or investment advice on securities solely as registered persons of LPL Enterprise, an affiliate of LPL Financial. LPLE and LPLF are not affiliated with Prudential. Securities and advisory services may also be offered through firms and financial professionals that are not affiliated with Prudential, LPLE and LPLF.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
Template: 1000797-00023-00
© 2025 Prudential Financial, Inc. and its related entities. Prudential, PGIM, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office) and Variable Life Insurance is distributed by Pruco Securities, LLC (“Pruco”), Newark, NJ (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD, Pruco) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ.
For additional important information about the products, services and companies that make them available, please click here.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.
Disclaimer
Accessibility
Black Enterprise is being paid $250,000 as part of its arrangement with Prudential Financial. Black Enterprise’s receipt of this compensation from Prudential creates a conflict of interest because of the financial incentive to promote Prudential. Black Enterprise and Alfred Edmonds, an associate of Black Enterprise, are not affiliated with Prudential and are not authorized or licensed to provide investment advice on behalf of Prudential.
Template: 1000797-00023-00
© 2025 Prudential Financial, Inc. and its related entities. Prudential, PGIM, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
“Prudential Advisors" is a brand name for the proprietary retail sales channel of The Prudential Insurance Company of America (“PICA”) and its insurance company and other affiliates (collectively “Prudential”). Prudential Advisors’ financial professionals are licensed insurance agents of Prudential. Pursuant to a strategic relationship between Prudential, LPL Enterprise, LLC (“LPLE”), and LPL Financial LLC (“LPLF”), Prudential Advisors financial professionals provide securities brokerage services and/or investment advice on securities solely as registered persons of LPL Enterprise, an affiliate of LPL Financial. LPLE and LPLF are not affiliated with Prudential. Securities and advisory services may also be offered through firms and financial professionals that are not affiliated with Prudential, LPLE and LPLF.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Securities and Insurance Products:
Certain securities products and services are offered through Prudential Investment Management Services LLC, member SIPC and located in Newark, NJ. See Statement of Financial Condition for Prudential Investment Management Services LLC.
Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office) and Variable Life Insurance is distributed by Pruco Securities, LLC (“Pruco”), Newark, NJ (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD, Pruco) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ.
For additional important information about the products, services and companies that make them available, please click here.
Disclaimer
Accessibility
Black Enterprise is being paid $250,000 as part of its arrangement with Prudential Financial. Black Enterprise’s receipt of this compensation from Prudential creates a conflict of interest because of the financial incentive to promote Prudential. Black Enterprise and Alfred Edmonds, an associate of Black Enterprise, are not affiliated with Prudential and are not authorized or licensed to provide investment advice on behalf of Prudential.
Early career: Build the nest
When you’re just starting out, you might not think about—let alone think you can afford—saving for retirement. But time is on your side. Any money you set aside early in your career will have many years to grow. In fact, thanks to the power of compound interest, the sooner you start saving for retirement, the less you'll probably have to save to reach your goal. Likewise, the more you invest early on, the better off you'll likely be later.
Maximize your workplace plan
If you have a retirement savings plan (like a 401(k), 403(b), or 457) at work, take full advantage of it. These tax-favored plans let you invest in a menu of stock, bond, and other funds, and the money comes directly from your paycheck, so you're less likely to miss it.
With a “traditional” account, you invest pretax dollars and will owe income tax on withdrawals (presumably when you’re retired and in a lower tax bracket). With a “Roth” account, you invest after-tax dollars—but withdrawals are tax-free if you meet certain criteria, which works best if you don't need a
current tax break or expect your bracket to be higher down the road.
In 2023 you can contribute up to $22,500 to a workplace plan ($30,000 if you’ll be at least age 50 by Dec. 31). So, enroll as soon as you can, and contribute as much as you can. (If your employer offers a match, save at least enough to earn every extra dollar they’ll give you.) And over time, try to save more.
Open an IRA
If you’ve maxed out on your employer’s plan, want more investment choices or simply don’t have a plan at work, consider an individual retirement account (IRA). Like workplace plans, traditional IRAs give you a tax break upfront (contributions are tax deductible). Meanwhile, Roth IRAs work with after-tax dollars but offer tax-free withdrawals when you retire. Depending on your income, in 2023 you can contribute up to $6,500 to IRAs ($7,500 if you’ll be 50+ by year-end).
Diversify your investments
Diversification, or dividing your money among different types of investments, should be a key part of your retirement savings strategy. By “spreading your risk” across a range of asset classes (stocks, bonds, cash, etc.) and subclasses (anything from large-company U.S. stocks to Eastern European government bonds), you insulate your portfolio against severe loss if one investment suddenly loses value.
Mutual funds and exchange-traded funds (ETFs) offer a degree of diversification—each holds dozens, even hundreds or thousands, of investments at once. In particular, low-cost “index” funds, which aim to match the performance of broad sections of the market, can help you save money while mitigating some risk.
Take your time
In general, the longer your “time horizon” (how many years until you’ll need your money), the more risk you can afford to take to seek greater long-term rewards. Because you’ll have more time to recover from losses, that means focusing on equities (stock investments), which have outperformed other types of investments over long periods—but with serious road bumps along the way. Later, you’ll want to shift toward fixed income (bond) investments, which have provided more stability (with smaller long-term returns).
Consider a target-date fund
If you don’t want to figure out exactly where to invest and when to make changes, a target-date fund can do the work for you. These “funds of funds” invest in a range of stock and bond funds, and their holdings gradually shift from more aggressive (stocks) to more conservative (bonds) over time. So, you can simply choose a fund whose target date is closest to the year you plan to retire.
Mid-career: Stay on track
Once you're well into your career, your earning power and, hopefully, retirement savings have gained momentum. Maybe you’ve gotten that big promotion. Maybe you've changed careers or started a business. Maybe you've paid off college loans and freed up extra cash.
Because your financial situation is likely more secure, it's important to take a closer look at your strategy.
Evaluate your investing style
With retirement still decades away, you might be able to tolerate an aggressive mix of investments—more stocks, fewer bonds, and less cash. Prudential’s What’s Your Investing Age? tool can help you assess your investing style.
Start thinking about retirement income
Mid-career is also a good time to consider how much money you’ll need for a retirement that could last 30 years or more. At this point it’s hard to forecast your lifestyle and expenses after work. But instead of targeting a “number” for your savings, think about how your nest egg will generate monthly income.
Prudential's retirement calculator can put you in an income mindset, and show you if you’re on track to meet your needs (and if not, whether to make changes while time is on your side).
Save more as you earn more
Lifestyle creep is a significant challenge to retirement saving. Rising incomes and busier lives can mean a nicer car, larger house, costlier vacations, and extra conveniences. It’s great to enjoy life as you're living it, but don’t neglect your future. Increased income can be an opportunity to live better—and invest more for retirement. For example, earmarking half (or more) of each pay raise or bonus for retirement—or merely boosting your savings by 1% a year—can be a relatively painless way to grow your nest egg.
Late career: Putting your savings to work
If you’re in your 50s or 60s, retirement is no longer a far-off goal but an imminent event. While it’s tempting to stand back and view the culmination of your life's work, making sure you’ll be ready to retire comfortably can be stressful. But it doesn't have to be.
Know your numbers
It’s important to have a solid understanding of your overall financial portrait. This includes how much you spend each month today, what you expect to spend in the future (including potential health care costs)—and how much you’ll be able to withdraw from your savings without running out of money. This is even more critical if you're far from your "full" retirement age but want to retire early.
Catch up when you can
If your retirement savings aren’t where you want them to be by your 50s, don’t fret. There's a good chance you’ve entered your peak earning years. Maybe your kids are out of school, your mortgage is paid off, and you have more disposable income. Plus, once you hit the big 5-0, the IRS lets you make extra, "catch-up" contributions to workplace retirement plans and IRAs.
Don’t forget about Social Security
America’s financial safety net has become a lifeline for many retirees. But hopefully you'll have saved enough for Social Security to be a solid supplement to other retirement income. How much you'll receive depends on what you paid into the system during your career and when you begin taking payments. (Hint: The later you start, through age 70, the bigger your monthly checks will be.) That's why it's important to understand your Social Security benefits.
Consider an annuity for lifetime income
Once you’ve retired, the main goal of your investments isn’t long-term growth (though you do want your money to outpace inflation). Instead, you want to generate enough income to live on, for as long as you live. Shifting at least some of your nest egg to an annuity* could provide you with protected payments for life.
What you can do next
If you haven’t started investing (or saving more) for retirement through a workplace plan or IRA, now's the time. Online tools like Prudential’s retirement calculator and What's Your Investing Age? can help you evaluate your risk tolerance and project your retirement income—but be prepared to adjust your saving and investing strategies along the way. Of course, everyone’s situation is different, and when it comes to investing, there are no guarantees. So, talk things through with a financial professional. They can review your specific situation and help set goals to keep you on track.
Ben Gran is a freelance writer based in Des Moines, Iowa. He writes about personal finance, public policy, financial services, technology and business.
How to invest for retirement at any
stage of your career
Retire with confidence
*Annuity contracts contain exclusions, limitations, reductions of benefits and terms for keeping them in force. A financial professional can provide you with details.
This does not constitute tax advice. Please consult an independent tax advisor.
When you’re just starting out, you might not think about - let alone think you can afford - saving for retirement. But time is on your side.
“
”
1047725-00001-00
Oct 22, 2022 | 5 min read | Ben Gran
Key takeaways
• How you invest for retirement rests on your
age, goals, and risk tolerance.
• Maximize your contributions to retirement
plans such as 401(k)s and IRAs.
• Increase your savings every year (and play
“catch-up” when you're over 50).
There are many ways to invest for retirement; the ones you choose will depend on your age, career status, financial situation, retirement lifestyle goals and comfort with investment risk. But wherever you are, the right strategy can pay off in spades. Here’s a list of tips to consider at each age and career stage.
1. Early career
2. Mid-career
3. Late career
*Annuity contracts contain exclusions, limitations, reductions of benefits and terms for keeping them in force. A financial professional can provide you with details.
This does not constitute tax advice. Please consult an independent tax advisor.
1047725-00001-00
”
When you’re just starting out, you might not think about - let alone think you can afford - saving for retirement. But time is on your side.
“
Return
How to invest for retirement at any
stage of your career
Retire with confidence
"Prudential Advisors" is a brand name of The Prudential Insurance Company of America and its subsidiaries.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
Template: 1000797-00014-00
© 2023 Prudential Financial, Inc. and its related entities, Prudential, the Prudential logo, the Rock symbol, Prudential LINK and LINK by Prudential are service marks of Prudential Financial and its related entities, registered in many jurisdictions worldwide.
Financial advisors who are available through the Stages channel currently offer a more limited range of products and services as compared to the range of products and services offered through other Prudential distribution channels. These advisors currently offer only insurance products issued by PICA and its affiliates (“Prudential companies”). It is generally more profitable to Prudential if you purchase insurance products that are issued by a Prudential company than a non-Prudential company.
Comprehensive financial planning offered through the Stages channel is more limited in scope than comprehensive financial planning offered through the Prudential Advisors distribution channel.
Financial advisors through the Stages channel offer a no cost consultation and provide an overview of your financial life with proposed solutions for you to consider. You will not receive a written financial plan or investment recommendations as part of the no cost consultation.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Prudential and its affiliates are not liable for use of the Stages platform. Clients seeking information regarding their particular investment needs should contact a financial professional. Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only and may not be approved in all states. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
Securities and Insurance Products:
Certain securities products and services are offered through Pruco Securities, LLC and Prudential Investment Management Services, LLC, both members SIPC and located in Newark, NJ, or Prudential Annuities Distributors, Inc., located in Shelton, CT. See Statement of Financial Condition for Prudential Investment Management Services, LLC.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Prudential Stages is an umbrella marketing name for Pruco Securities LLC, (sometimes referred to as “Pruco”) doing business as Prudential Financial Planning Services, pursuant to a separate agreement. Investment advisory products and services are made available through Pruco, a registered investment adviser.
Assurance IQ, LLC a wholly-owned subsidiary of Prudential Financial, Inc. ("Prudential") matches buyers with products such as life and health insurance and auto insurance, enabling them to make purchases online or through an agent. Neither Prudential Financial, Inc. nor Assurance IQ issues, underwrites, or administers health plans or health insurance policies.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities and Variable Life Insurance are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ
Some of the products and services discussed on the Stages site are in development and may not be currently available.
For additional important information about the products, services and companies that make them available, please click here.*
Disclaimer
Accessibility
When you’re just starting out, you might not think
about—let alone think you can afford—saving for
retirement. But time is on your side. Any money
you set aside early in your career will have many
years to grow. In fact, thanks to the power of
compound interest, the sooner you start saving for
retirement, the less you'll probably have to save to
reach your goal. Likewise, the more you invest early
on, the better off you'll likely be later.
If you’ve maxed out on your employer’s plan, want more investment choices or simply don’t have a plan at work, consider an individual retirement account (IRA). Like workplace plans, traditional IRAs give you a tax break upfront (contributions are tax deductible). Meanwhile, Roth IRAs work with after-tax dollars but offer tax-free withdrawals when you retire. Depending on your income, in 2023 you can contribute up to $6,500 to IRAs ($7,500 if you’ll be 50+ by year-end).
Once you're well into your career, your earning power and, hopefully, retirement savings have gained momentum. Maybe you’ve gotten that big promotion. Maybe you've changed careers or started a business. Maybe you've paid off college loans and freed up extra cash.
Because your financial situation is likely more secure, it's important to take a closer look at your strategy.
If you’re in your 50s or 60s, retirement is no longer a far-off goal but an imminent event. While it’s tempting to stand back and view the culmination of your life's work, making sure you’ll be ready to retire comfortably can be stressful. But it doesn't have to be.
If you haven’t started investing (or saving more) for retirement through a workplace plan or IRA, now's the time. Online tools like Prudential’s retirement calculator and What's Your Investing Age? can help you evaluate your risk tolerance and project your retirement income—but be prepared to adjust your saving and investing strategies along the way. Of course, everyone’s situation is different, and when it comes to investing, there are no guarantees. So, talk things through with a financial professional. They can review your specific situation and help set goals to keep you on track.
Ben Gran is a freelance writer based in Des Moines, Iowa. He writes about personal finance, public policy, financial services, technology and business.
Once you’ve retired, the main goal of your investments isn’t long-term growth (though you do want your money to outpace inflation). Instead, you want to generate enough income to live on, for as long as you live. Shifting at least some of your nest egg to an annuity* could provide you with protected payments for life.
Oct 22, 2022 | 5 min read | Ben Gran
Oct 22, 2022 | 5 min read | • How you invest for retirement rests on your age, goals, and risk tolerance.
• Maximize your contributions to retirement plans such as 401(k)s and IRAs.
• Increase your savings every year (and play “catch-up” when you're over 50).
There are many ways to invest for retirement; the ones you choose will depend on your age, career status, financial situation, retirement lifestyle goals and comfort with investment risk. But wherever you are, the right strategy can pay off in spades. Here’s a list of tips to consider at each age and career stage.
1. Early career
2. Mid-career
3. Late career
Key takeaways
If you have a retirement savings plan (like a 401(k),
403(b), or 457) at work, take full advantage of it.
These tax-favored plans let you invest in a menu of
stock, bond, and other funds, and the money
comes directly from your paycheck, so you're less
likely to miss it.
With a “traditional” account, you invest pretax
dollars and will owe income tax on withdrawals
(presumably when you’re retired and in a lower tax
bracket). With a “Roth” account, you invest after-tax
dollars—but withdrawals are tax-free if you meet
certain criteria, which works best if you don't need a
current tax break or expect your bracket to be higher
down the road.
In 2023 you can contribute up to $22,500 to a workplace plan ($30,000 if you’ll be at least age 50 by Dec. 31). So, enroll as soon as you can, and contribute as much as you can. (If your employer offers a match, save at least enough to earn every extra dollar they’ll give you.) And over time, try to save more.
Maximize your workplace plan
Open an IRA
Diversification, or dividing your money among different types of investments, should be a key part
of your retirement savings strategy. By “spreading your risk” across a range of asset classes (stocks, bonds, cash, etc.) and subclasses (anything from large-company U.S. stocks to Eastern European government bonds), you insulate your portfolio against severe loss if one investment suddenly
loses value.
Mutual funds and exchange-traded funds (ETFs) offer a degree of diversification—each holds dozens, even hundreds or thousands, of investments at once. In particular, low-cost “index” funds, which aim to match the performance of broad sections of the market, can help you save money while mitigating some risk.
Diversify your investments
In general, the longer your “time horizon” (how many years until you’ll need your money), the more risk you can afford to take to seek greater long-term rewards. Because you’ll have more time to recover from losses, that means focusing on equities (stock investments), which have outperformed other types of investments over long periods—but with serious road bumps along the way. Later, you’ll want to shift toward fixed income (bond) investments, which have provided more stability (with smaller long-term returns).
Take your time
If you don’t want to figure out exactly where to invest and when to make changes, a target-date fund can do the work for you. These “funds of funds” invest in a range of stock and bond funds, and their holdings gradually shift from more aggressive (stocks) to more conservative (bonds) over time. So, you can simply choose a fund whose target date is closest to the year you plan to retire.
Consider a target-date fund
Mid-career: Stay on track
With retirement still decades away, you might be able to tolerate an aggressive mix of investments—more stocks, fewer bonds, and less cash. Prudential’s What’s Your Investing Age? tool can help you assess your investing style.
Evaluate your investing style
Mid-career is also a good time to consider how much money you’ll need for a retirement that could last 30 years or more. At this point it’s hard to forecast your lifestyle and expenses after work. But instead of targeting a “number” for your savings, think about how your nest egg will generate monthly income.
Prudential's retirement calculator can put you in an income mindset, and show you if you’re on track to meet your needs (and if not, whether to make changes while time is on your side).
Start thinking about retirement income
Lifestyle creep is a significant challenge to retirement saving. Rising incomes and busier lives can mean a nicer car, larger house, costlier vacations, and extra conveniences. It’s great to enjoy life as you're living it, but don’t neglect your future. Increased income can be an opportunity to live better—and invest more for retirement. For example, earmarking half (or more) of each pay raise or bonus for retirement—or merely boosting your savings by 1% a year—can be a relatively painless way to grow your nest egg.
Save more as you earn more
Late career: Putting your savings to work
It’s important to have a solid understanding of your overall financial portrait. This includes how much you spend each month today, what you expect to spend in the future (including potential health care costs)—and how much you’ll be able to withdraw from your savings without running out of money. This is even more critical if you're far from your "full" retirement age but want to retire early.
Know your numbers
If your retirement savings aren’t where you want them to be by your 50s, don’t fret. There's a good chance you’ve entered your peak earning years. Maybe your kids are out of school, your mortgage is paid off, and you have more disposable income. Plus, once you hit the big 5-0, the IRS lets you make extra, "catch-up" contributions to workplace retirement plans and IRAs.
Catch up when you can
America’s financial safety net has become a lifeline for many retirees. But hopefully you'll have saved enough for Social Security to be a solid supplement to other retirement income. How much you'll receive depends on what you paid into the system during your career and when you begin taking payments. (Hint: The later you start, through age 70, the bigger your monthly checks will be.) That's why it's important to understand your Social Security benefits.
Don’t forget about Social Security
Consider an annuity for lifetime income
Once you’ve retired, the main goal of your investments isn’t long-term growth (though you do want your money to outpace inflation). Instead, you want to generate enough income to live on, for as long as you live. Shifting at least some of your nest egg to an annuity* could provide you with protected payments for life.
What you can do next
Early career: Build the nest
*Annuity contracts contain exclusions, limitations, reductions of benefits and terms for keeping them in force. A financial professional can provide you with details.
This does not constitute tax advice. Please consult an independent tax advisor.
1047725-00001-00
”
When you’re just starting out, you might not think about - let alone think you can afford - saving for retirement. But time is on your side.
“
Early career: Build the nest
When you’re just starting out, you might not think about—let alone think you can afford—saving for retirement. But time is on your side. Any money you set aside early in your career will have many years to grow. In fact, thanks to the power of compound interest, the sooner you start saving for retirement, the less you'll probably have to save to reach your goal. Likewise, the more you invest early on, the better off you'll likely be later.
Maximize your workplace plan
If you have a retirement savings plan (like a 401(k), 403(b), or 457) at work, take full advantage of it. These tax-favored plans let you invest in a menu of stock, bond, and other funds, and the money comes directly from your paycheck, so you're less likely to miss it.
With a “traditional” account, you invest pretax dollars and will owe income tax on withdrawals (presumably when you’re retired and in a lower tax bracket). With a “Roth” account, you invest after-tax dollars—but withdrawals are tax-free if you meet certain criteria, which works best if you don't need a
current tax break or expect your bracket to be higher down the road.
In 2023 you can contribute up to $22,500 to a workplace plan ($30,000 if you’ll be at least age 50 by Dec. 31). So, enroll as soon as you can, and contribute as much as you can. (If your employer offers a match, save at least enough to earn every extra dollar they’ll give you.) And over time, try to save more.
Open an IRA
If you’ve maxed out on your employer’s plan, want more investment choices or simply don’t have a plan at work, consider an individual retirement account (IRA). Like workplace plans, traditional IRAs give you a tax break upfront (contributions are tax deductible). Meanwhile, Roth IRAs work with after-tax dollars but offer tax-free withdrawals when you retire. Depending on your income, in 2023 you can contribute up to $6,500 to IRAs ($7,500 if you’ll be 50+ by year-end).
Diversify your investments
Diversification, or dividing your money
among different types of investments, should be a key part of your retirement savings strategy. By “spreading your risk” across a range of asset classes (stocks, bonds, cash, etc.) and subclasses (anything from large-company U.S. stocks to Eastern European government bonds), you insulate your portfolio against severe loss if one investment suddenly loses value.
Mutual funds and exchange-traded funds (ETFs) offer a degree of diversification—each holds dozens, even hundreds or thousands, of investments at once. In particular, low-cost “index” funds, which aim to match the performance of broad sections of the market, can help you save money while mitigating some risk.
Take your time
In general, the longer your “time horizon” (how many years until you’ll need your money), the more risk you can afford to
take to seek greater long-term rewards. Because you’ll have more time to recover
from losses, that means focusing on equities (stock investments), which have outperformed other types of investments over long periods—but with serious road bumps along the way. Later, you’ll want to shift toward fixed income (bond) investments, which have provided more stability (with smaller
long-term returns).
Consider a target-date fund
If you don’t want to figure out exactly where to invest and when to make changes, a target-date fund can do the work for you. These “funds of funds” invest in a range of stock and bond funds, and their holdings gradually shift from more aggressive (stocks) to more conservative (bonds) over time. So, you can simply choose a fund whose target date is closest to the year you plan to retire.
Mid-career: Stay on track
Once you're well into your career, your earning power and, hopefully, retirement savings have gained momentum. Maybe you’ve gotten that big promotion. Maybe you've changed careers or started a business. Maybe you've paid off college loans and freed up extra cash.
Because your financial situation is likely more secure, it's important to take a closer look at your strategy.
Evaluate your investing style
With retirement still decades away, you
might be able to tolerate an aggressive mix
of investments—more stocks, fewer bonds, and less cash. Prudential’s What’s Your Investing Age? tool can help you assess your investing style.
Start thinking about retirement income
Mid-career is also a good time to consider how much money you’ll need for a retirement that could last 30 years or more. At this point it’s hard to forecast your lifestyle and expenses after work. But instead of targeting a “number” for your savings, think about how your nest egg will generate monthly income.
Prudential's retirement calculator can put you in an income mindset, and show you if you’re on track to meet your needs (and if not, whether to make changes while time is on your side).
Save more as you earn more
Lifestyle creep is a significant challenge to retirement saving. Rising incomes and busier lives can mean a nicer car, larger house, costlier vacations, and extra conveniences. It’s great to enjoy life as you're living it, but don’t neglect your future. Increased income can be an opportunity to live better—and invest more for retirement. For example, earmarking half (or more) of each pay raise or bonus for retirement—or merely boosting your savings by 1% a year—can be a relatively painless way to grow your nest egg.
Late career: Putting your savings to work
If you’re in your 50s or 60s, retirement is no longer a far-off goal but an imminent event. While it’s tempting to stand back and view the culmination of your life's work, making sure you’ll be ready to retire comfortably can be stressful. But it doesn't have to be.
Know your numbers
It’s important to have a solid understanding of your overall financial portrait. This includes how much you spend each month today, what you expect to spend in the future (including potential health care costs)—and how much you’ll be able to withdraw from your savings without running out of money. This is even more critical if you're far from your "full" retirement age but want to retire early.
Catch up when you can
If your retirement savings aren’t where you want them to be by your 50s, don’t fret. There's a good chance you’ve entered your peak earning years. Maybe your kids are out of school, your mortgage is paid off, and you have more disposable income. Plus, once you hit the big 5-0, the IRS lets you make extra, "catch-up" contributions to workplace retirement plans and IRAs.
Don’t forget about Social Security
America’s financial safety net has become
a lifeline for many retirees. But hopefully you'll have saved enough for Social Security to be a solid supplement to other retirement income. How much you'll receive depends on what you paid into the system during your career and when you begin taking payments. (Hint: The later you start, through age 70, the bigger your monthly checks will be.) That's why it's important to understand your Social Security benefits.
Consider an annuity for lifetime income
Once you’ve retired, the main goal of your investments isn’t long-term growth (though you do want your money to outpace inflation). Instead, you want to generate enough income to live on, for as long as you live. Shifting at least some of your nest egg to an annuity* could provide you with protected payments
for life.
What you can do next
If you haven’t started investing (or saving more) for retirement through a workplace plan or IRA, now's the time. Online tools like Prudential’s retirement calculator and What's Your Investing Age? can help you evaluate your risk tolerance and project your retirement income—but be prepared to adjust your saving and investing strategies along the way. Of course, everyone’s situation is different, and when it comes to investing, there are no guarantees. So, talk things through with a financial professional. They can review your specific situation and help set goals to keep you on track.
Ben Gran is a freelance writer based in Des Moines, Iowa. He writes about personal finance, public policy, financial services, technology and business.
Oct 22, 2022 | 5 min read | Ben Gran
Key takeaways
• How you invest for retirement rests on your
age, goals, and risk tolerance.
• Maximize your contributions to retirement
plans such as 401(k)s and IRAs.
• Increase your savings every year (and play
“catch-up” when you're over 50).
There are many ways to invest for retirement; the ones you choose will depend on your age, career status, financial situation, retirement lifestyle goals and comfort with investment risk. But wherever you are, the right strategy can pay off in spades. Here’s a list of tips to consider at each age and career stage.
1. Early career
2. Mid-career
3. Late career
How to invest for retirement at any
stage of your career
Retire with confidence
Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
Securities and Insurance Products:
Certain securities products and services are offered through Prudential Investment Management Services LLC, member SIPC and located in Newark, NJ. See Statement of Financial Condition for Prudential Investment Management Services LLC.
“Prudential Advisors" is a brand name for the proprietary retail sales channel of The Prudential Insurance Company of America (“PICA”) and its insurance company and other affiliates (collectively “Prudential”). Prudential Advisors’ financial professionals are licensed insurance agents of Prudential. Pursuant to a strategic relationship between Prudential, LPL Enterprise, LLC (“LPLE”), and LPL Financial LLC (“LPLF”), Prudential Advisors financial professionals provide securities brokerage services and/or investment advice on securities solely as registered persons of LPL Enterprise, an affiliate of LPL Financial. LPLE and LPLF are not affiliated with Prudential. Securities and advisory services may also be offered through firms and financial professionals that are not affiliated with Prudential, LPLE and LPLF.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
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© 2025 Prudential Financial, Inc. and its related entities. Prudential, PGIM, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office) and Variable Life Insurance is distributed by Pruco Securities, LLC (“Pruco”), Newark, NJ (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD, Pruco) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ.
For additional important information about the products, services and companies that make them available, please click here.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.
Disclaimer
Accessibility
Black Enterprise is being paid $250,000 as part of its arrangement with Prudential Financial. Black Enterprise’s receipt of this compensation from Prudential creates a conflict of interest because of the financial incentive to promote Prudential. Black Enterprise and Alfred Edmonds, an associate of Black Enterprise, are not affiliated with Prudential and are not authorized or licensed to provide investment advice on behalf of Prudential.
Template: 1000797-00023-00
© 2025 Prudential Financial, Inc. and its related entities. Prudential, PGIM, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
“Prudential Advisors" is a brand name for the proprietary retail sales channel of The Prudential Insurance Company of America (“PICA”) and its insurance company and other affiliates (collectively “Prudential”). Prudential Advisors’ financial professionals are licensed insurance agents of Prudential. Pursuant to a strategic relationship between Prudential, LPL Enterprise, LLC (“LPLE”), and LPL Financial LLC (“LPLF”), Prudential Advisors financial professionals provide securities brokerage services and/or investment advice on securities solely as registered persons of LPL Enterprise, an affiliate of LPL Financial. LPLE and LPLF are not affiliated with Prudential. Securities and advisory services may also be offered through firms and financial professionals that are not affiliated with Prudential, LPLE and LPLF.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Securities and Insurance Products:
Certain securities products and services are offered through Prudential Investment Management Services LLC, member SIPC and located in Newark, NJ. See Statement of Financial Condition for Prudential Investment Management Services LLC.
Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office) and Variable Life Insurance is distributed by Pruco Securities, LLC (“Pruco”), Newark, NJ (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD, Pruco) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ.
For additional important information about the products, services and companies that make them available, please click here.
Disclaimer
Accessibility
Black Enterprise is being paid $250,000 as part of its arrangement with Prudential Financial. Black Enterprise’s receipt of this compensation from Prudential creates a conflict of interest because of the financial incentive to promote Prudential. Black Enterprise and Alfred Edmonds, an associate of Black Enterprise, are not affiliated with Prudential and are not authorized or licensed to provide investment advice on behalf of Prudential.
Tackling Household Debt
plan your goals
Navigating debt and finances can be confusing and stressful. We are thrilled to partner with a like-minded leader in workplace financial wellness to reach more people with our proven tools to reduce debt and financial stress
“
”
2 The student loan assistance services are provided by Student Loan Benefits, Inc., doing business as Vault. Vault is a third-party provider that is independent from Prudential and its subsidiaries. Student loan assistance services are provided through a voluntary, individually selected program that is not a group insurance product and is not part of any employee benefit plan.
Kristen Holt
President and CEO of GreenPath
2
1
To learn more about Prudential’s workplace
financial wellness offerings, please visit
www.prudential.com/employers/financial-wellness.
About Prudential Financial, Inc.
Prudential Financial, Inc. (NYSE:PRU), a financial wellness leader and premier active global investment manager with more than $1.5 trillion in assets under management as of December 31, 2019, has operations in the United States, Asia, Europe, and Latin America. Prudential’s diverse and talented
employees help to make lives better by creating financial opportunity for more people. Prudential’s iconic Rock symbol has stood for strength, stability, expertise and innovation for more than a century. For more information, please visit news.prudential.com.
About GreenPath Financial Wellness
GreenPath Financial Wellness is a national nonprofit organization that provides financial counseling, education and products to empower people to lead financially healthy lives. Working directly with individuals and through partnerships since 1961, GreenPath has assisted millions of people with debt and credit management, homeownership education and foreclosure prevention. Headquartered in Michigan, GreenPath, along with its affiliates, has more than 50 locations across the United States. GreenPath is a member of the National Foundation for Credit Counseling (NFCC) and is accredited by the Council on Accreditation (COA). To learn more about GreenPath, visit www.greenpath.org or call 866-648-8122. To hear real stories from real people about their financial wellness journey and what is possible through this partnership, listen to this podcast https://www.greenpath.com/realstories/.
MEDIA:
Anjelica Sena
973-802-6930
anjelica.sena@prudential.com
Chandra Lewis
248-207-0631
Chandra@theallenlewisagency.com
February 13, 2020
NEWARK, N.J., February 13, 2020 - Recognizing the negative impact of household debt on long-term financial security and retirement readiness, Prudential (NYSE:PRU) is partnering with national nonprofit GreenPath Financial Wellness to introduce debt management advice and tools to its growing suite of workplace financial wellness solutions.
1 Access to GreenPath debt management services and Vault student loan assistance services is provided through Prudential Workplace Solutions Group Services, LLC (“PWSGS”). PWSGS is a subsidiary of Prudential Financial, Inc. PWSGS is not a licensed insurance company, does not provide insurance products or services, and does not provide investment or other advice.
“Navigating debt and finances can be confusing and stressful. We are thrilled to partner with a like-minded leader in workplace financial wellness to reach more people with our proven tools to reduce debt and financial stress,” said Kristen Holt,
president and CEO of GreenPath.
Prudential offers a broad suite of workplace
financial wellness offerings, including solutions designed to help individuals plan for unexpected expenses and better manage debt. Its in-plan emergency savings tool uses after-tax contributions to build savings for unexpected expenses, creating a convenient way to save for both retirement and
short-term needs. Its student loan assistance
platform, an online resource offered by Vault,
allows employees to explore student loan
consolidation and repayment options and provides a channel for employers to make repayment contributions.
As household debt continues to reach new heights, rising to $14.15 trillion in the fourth quarter of 2019 from $13.54 trillion in the third quarter of 2018, Prudential is continually looking to offer solutions such as emergency savings and student loan assistance tools to workplace clients to help employees and association members manage their finances.
“It’s difficult to save for emergencies and invest in retirement when you feel crippled by debt. Debt also contributes to financial stress and negatively impacts workforce productivity,” said Vishal Jain, head of financial wellness strategy and development at Prudential Financial. “Helping individuals minimize the impact of debt is an important expansion of our financial wellness efforts, and we are excited to work with an organization like GreenPath which shares our passion for solving financial challenges.”
GreenPath offers a free session with a certified financial counselor to establish goals and explore debt repayment options. For a fee, employees or members who participate can also choose to enroll in a formal debt management plan designed to pay off outstanding balances in five years or less.
Nine organizations, including Prudential, have committed to the service, which continues to draw interest. It will be available to all institutional employers in the second half of 2020.
2 The student loan assistance services are provided by Student Loan Benefits, Inc., doing business as Vault. Vault is a third-party provider that is independent from Prudential and its subsidiaries. Student loan assistance services are provided through a voluntary, individually selected program that is not a group insurance product and is not part of any employee benefit plan.
1 Access to GreenPath debt management services and Vault student loan assistance services is provided through Prudential Workplace Solutions Group Services, LLC (“PWSGS”). PWSGS is a subsidiary of Prudential Financial, Inc. PWSGS is not a licensed insurance company, does not provide insurance products or services, and does not provide investment or other advice.
Kristen Holt
President and CEO of GreenPath
”
Navigating debt and finances can be confusing and stressful. We are thrilled to partner with a like-minded leader in workplace financial wellness to reach more people with our proven tools to reduce debt and financial stress
“
Anjelica Sena
973-802-6930
anjelica.sena@prudential.com
Chandra Lewis
248-207-0631
Chandra@theallenlewisagency.com
As household debt continues to reach new heights, rising to $14.15 trillion in the fourth quarter of 2019 from $13.54 trillion in the third quarter of 2018, Prudential is continually looking to offer solutions such as emergency savings and student loan assistance tools to workplace clients to help employees and association members manage their finances.
“It’s difficult to save for emergencies and invest in retirement when you feel crippled by debt.
Debt also contributes to financial stress and negatively impacts workforce productivity,” said Vishal Jain, head of financial wellness strategy and development at Prudential Financial. “Helping individuals minimize the impact of debt is an important expansion of our financial wellness efforts, and we are excited to work with an organization like GreenPath which shares our passion for solving financial challenges.”
GreenPath offers a free session with a certified financial counselor to establish goals and explore debt repayment options. For a fee, employees or members who participate can also choose to enroll in a formal debt management plan designed to pay off outstanding balances in five years or less.
Nine organizations, including Prudential, have committed to the service, which continues to draw interest. It will be available to all institutional employers in the second half of 2020.
“Navigating debt and finances can be confusing
and stressful. We are thrilled to partner with a
like-minded leader in workplace financial wellness
to reach more people with our proven tools to
reduce debt and financial stress,” said Kristen Holt,
president and CEO of GreenPath.
Prudential offers a broad suite of workplace
financial wellness offerings, including solutions
designed to help individuals plan for unexpected
expenses and better manage debt. Its in-plan
emergency savings tool uses after-tax contributions
to build savings for unexpected expenses, creating
a convenient way to save for both retirement and
short-term needs. Its student loan assistance
platform, an online resource offered by Vault,
allows employees to explore student loan
consolidation and repayment options and
provides a channel for employers to make
repayment contributions.
2
As household debt continues to reach new heights, rising to $14.15 trillion in the fourth quarter of 2019 from $13.54 trillion in the third quarter of 2018, Prudential is continually looking to offer solutions such as emergency savings and student loan assistance tools to workplace clients to help employees and association members manage their finances.
“It’s difficult to save for emergencies and invest in retirement when you feel crippled by debt. Debt also contributes to financial stress and negatively impacts workforce productivity,” said Vishal Jain, head of financial wellness strategy and development at Prudential Financial. “Helping individuals minimize the impact of debt is an important expansion of our financial wellness efforts, and we are excited to work with an organization like GreenPath which shares our passion for solving financial challenges.”
GreenPath offers a free session with a certified financial counselor to establish goals and explore debt repayment options. For a fee, employees or members who participate can also choose to enroll in a formal debt management plan designed to pay off outstanding balances in five years or less.
Nine organizations, including Prudential, have committed to the service, which continues to draw interest. It will be available to all institutional employers in the second half of 2020.
“Navigating debt and finances can be confusing
and stressful. We are thrilled to partner with a
like-minded leader in workplace financial wellness
to reach more people with our proven tools to
reduce debt and financial stress,” said Kristen Holt,
president and CEO of GreenPath.
Prudential offers a broad suite of workplace
financial wellness offerings, including solutions
designed to help individuals plan for unexpected
expenses and better manage debt. Its in-plan
emergency savings tool uses after-tax contributions
to build savings for unexpected expenses, creating
a convenient way to save for both retirement and
short-term needs. Its student loan assistance
platform, an online resource offered by Vault, see reference 2,
allows employees to explore student loan
consolidation and repayment options and provides
a channel for employers to make repayment
contributions.
February 13, 2020
NEWARK, N.J., February 13, 2020 - Recognizing the negative impact of household debt on long-term financial security and retirement readiness, Prudential (NYSE:PRU) is partnering with national nonprofit GreenPath Financial Wellness to introduce debt management advice and tools to its growing suite of workplace financial wellness solutions.
1
Return
Tackling Household Debt
plan your goals
"Prudential Advisors" is a brand name of The Prudential Insurance Company of America and its subsidiaries.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
Template: 1000797-00014-00
© 2023 Prudential Financial, Inc. and its related entities, Prudential, the Prudential logo, the Rock symbol, Prudential LINK and LINK by Prudential are service marks of Prudential Financial and its related entities, registered in many jurisdictions worldwide.
Financial advisors who are available through the Stages channel currently offer a more limited range of products and services as compared to the range of products and services offered through other Prudential distribution channels. These advisors currently offer only insurance products issued by PICA and its affiliates (“Prudential companies”). It is generally more profitable to Prudential if you purchase insurance products that are issued by a Prudential company than a non-Prudential company.
Comprehensive financial planning offered through the Stages channel is more limited in scope than comprehensive financial planning offered through the Prudential Advisors distribution channel.
Financial advisors through the Stages channel offer a no cost consultation and provide an overview of your financial life with proposed solutions for you to consider. You will not receive a written financial plan or investment recommendations as part of the no cost consultation.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Prudential and its affiliates are not liable for use of the Stages platform. Clients seeking information regarding their particular investment needs should contact a financial professional. Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only and may not be approved in all states. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
Securities and Insurance Products:
Certain securities products and services are offered through Pruco Securities, LLC and Prudential Investment Management Services, LLC, both members SIPC and located in Newark, NJ, or Prudential Annuities Distributors, Inc., located in Shelton, CT. See Statement of Financial Condition for Prudential Investment Management Services, LLC.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Prudential Stages is an umbrella marketing name for Pruco Securities LLC, (sometimes referred to as “Pruco”) doing business as Prudential Financial Planning Services, pursuant to a separate agreement. Investment advisory products and services are made available through Pruco, a registered investment adviser.
Assurance IQ, LLC a wholly-owned subsidiary of Prudential Financial, Inc. ("Prudential") matches buyers with products such as life and health insurance and auto insurance, enabling them to make purchases online or through an agent. Neither Prudential Financial, Inc. nor Assurance IQ issues, underwrites, or administers health plans or health insurance policies.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities and Variable Life Insurance are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ
Some of the products and services discussed on the Stages site are in development and may not be currently available.
For additional important information about the products, services and companies that make them available, please click here.*
Disclaimer
Accessibility
To learn more about Prudential’s workplace
financial wellness offerings, please visit
February 13, 2020
NEWARK, N.J., February 13, 2020 - Recognizing the negative impact of household debt on long-term financial security and retirement readiness, Prudential, see reference 1, (NYSE:PRU) is partnering with national nonprofit GreenPath Financial Wellness to introduce debt management advice and tools to its growing suite of workplace financial wellness solutions.
To learn more about Prudential’s workplace
financial wellness offerings, please visit
www.prudential.com/employers/financial-wellness.
GreenPath Financial Wellness is a national nonprofit organization that provides financial counseling, education and products to empower people to lead financially healthy lives. Working directly with individuals and through partnerships since 1961, GreenPath has assisted millions of people with debt and credit management, homeownership education and foreclosure prevention. Headquartered in Michigan, GreenPath, along with its affiliates, has more than 50 locations across the United States. GreenPath is a member of the National Foundation for Credit Counseling (NFCC) and is accredited by the Council on Accreditation (COA). To learn more about GreenPath, visit www.greenpath.org or call 866-648-8122. To hear real stories from real people about their financial wellness journey and what is possible through this partnership, listen to this podcast https://www.greenpath.com/realstories/.
Prudential Financial, Inc. (NYSE:PRU), a financial
wellness leader and premier active global investment
manager with more than $1.5 trillion in assets under
management as of December 31, 2019, has
operations in the United States, Asia, Europe, and
Latin America. Prudential’s diverse and talented
employees help to make lives better by creating
financial opportunity for more people. Prudential’s
iconic Rock symbol has stood for strength, stability,
expertise and innovation for more than a century.
For more information, please visit news.prudential.com.
About Prudential Financial, Inc.
Prudential Financial, Inc. (NYSE:PRU), a financial
wellness leader and premier active global investment
manager with more than $1.5 trillion in assets under
management as of December 31, 2019, has
operations in the United States, Asia, Europe, and
Latin America. Prudential’s diverse and talented
employees help to make lives better by creating
financial opportunity for more people. Prudential’s
iconic Rock symbol has stood for strength, stability,
expertise and innovation for more than a century.
For more information, please visit news.prudential.com.
About GreenPath Financial Wellness
GreenPath Financial Wellness is a national nonprofit organization that provides financial counseling, education and products to empower people to lead financially healthy lives. Working directly with individuals and through partnerships since 1961, GreenPath has assisted millions of people with debt and credit management, homeownership education and foreclosure prevention. Headquartered in Michigan, GreenPath, along with its affiliates, has more than 50 locations across the United States. GreenPath is a member of the National Foundation for Credit Counseling (NFCC) and is accredited by the Council on Accreditation (COA). To learn more about GreenPath, visit www.greenpath.org or call 866-648-8122. To hear real stories from real people about their financial wellness journey and what is possible through this partnership, listen to this podcast https://www.greenpath.com/realstories/.
MEDIA:
2 The student loan assistance services are provided by Student Loan Benefits, Inc., doing business as Vault. Vault is a third-party provider that is independent from Prudential and its subsidiaries. Student loan assistance services are provided through a voluntary, individually selected program that is not a group insurance product and is not part of any employee benefit plan.
1 Access to GreenPath debt management services and Vault student loan assistance services is provided through Prudential Workplace Solutions Group Services, LLC (“PWSGS”). PWSGS is a subsidiary of Prudential Financial, Inc. PWSGS is not a licensed insurance company, does not provide insurance products or services, and does not provide investment or other advice.
Kristen Holt
President and CEO of GreenPath
”
Navigating debt and finances can be confusing and stressful. We are thrilled to partner with a like-minded leader in workplace financial wellness to reach more people with our proven tools to reduce debt and financial stress
“
To learn more about Prudential’s workplace
financial wellness offerings, please visit
www.prudential.com/employers/financial-wellness.
About Prudential Financial, Inc.
Prudential Financial, Inc. (NYSE:PRU), a financial wellness leader and premier active global investment manager with more than $1.5 trillion in assets under management as of December 31, 2019, has operations in the United States, Asia, Europe, and Latin America. Prudential’s diverse and talented
employees help to make lives better by creating financial opportunity for more people. Prudential’s iconic Rock symbol has stood for strength, stability, expertise and innovation for more than a century. For more information, please visit news.prudential.com.
About GreenPath Financial Wellness
GreenPath Financial Wellness is a national nonprofit organization that provides financial counseling, education and products to empower people to lead financially healthy lives. Working directly with individuals and through partnerships since 1961, GreenPath has assisted millions of people with debt and credit management, homeownership education and foreclosure prevention. Headquartered in Michigan, GreenPath, along with its affiliates, has more than 50 locations across the United States. GreenPath is a member of the National Foundation for Credit Counseling (NFCC) and is accredited by the Council on Accreditation (COA). To learn more about GreenPath, visit www.greenpath.org or call 866-648-8122. To hear real stories from real people about their financial wellness journey and what is possible through this partnership, listen to this podcast https://www.greenpath.com/realstories/.
MEDIA:
Anjelica Sena
973-802-6930
anjelica.sena@prudential.com
Chandra Lewis
248-207-0631
Chandra@theallenlewisagency.com
“Navigating debt and finances can be confusing and stressful. We are thrilled to partner with a like-minded leader in workplace financial wellness to reach more people with our proven tools to reduce debt and financial stress,” said Kristen Holt,
president and CEO of GreenPath.
Prudential offers a broad suite of workplace
financial wellness offerings, including solutions designed to help individuals plan for unexpected expenses and better manage debt. Its in-plan emergency savings tool uses after-tax contributions to build savings for unexpected expenses, creating a convenient way to save for both retirement and
short-term needs. Its student loan assistance
platform, an online resource offered by Vault,
allows employees to explore student loan
consolidation and repayment options and provides a channel for employers to make repayment contributions.
As household debt continues to reach new heights, rising to $14.15 trillion in the fourth quarter of 2019 from $13.54 trillion in the third quarter of 2018, Prudential is continually looking to offer solutions such as emergency savings and student loan assistance tools to workplace clients to help employees and association members manage their finances.
“It’s difficult to save for emergencies and invest in retirement when you feel crippled by debt. Debt also contributes to financial stress and negatively impacts workforce productivity,” said Vishal Jain, head of financial wellness strategy and development at Prudential Financial. “Helping individuals minimize the impact of debt is an important expansion of our financial wellness efforts, and we are excited to work with an organization like GreenPath which shares our passion for solving financial challenges.”
GreenPath offers a free session with a certified financial counselor to establish goals and explore debt repayment options. For a fee, employees or members who participate can also choose to enroll in a formal debt management plan designed to pay off outstanding balances in five years or less.
Nine organizations, including Prudential,
have committed to the service, which continues to draw interest. It will be available to all institutional employers in the second half of 2020.
2
February 13, 2020
NEWARK, N.J., February 13, 2020 - Recognizing the negative impact of
household debt on long-term financial security and retirement readiness, Prudential (NYSE:PRU) is partnering with national nonprofit GreenPath Financial Wellness to introduce debt management advice and tools to its growing suite of workplace financial wellness solutions.
1
Tackling Household Debt
plan your goals
Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
Securities and Insurance Products:
Certain securities products and services are offered through Prudential Investment Management Services LLC, member SIPC and located in Newark, NJ. See Statement of Financial Condition for Prudential Investment Management Services LLC.
“Prudential Advisors" is a brand name for the proprietary retail sales channel of The Prudential Insurance Company of America (“PICA”) and its insurance company and other affiliates (collectively “Prudential”). Prudential Advisors’ financial professionals are licensed insurance agents of Prudential. Pursuant to a strategic relationship between Prudential, LPL Enterprise, LLC (“LPLE”), and LPL Financial LLC (“LPLF”), Prudential Advisors financial professionals provide securities brokerage services and/or investment advice on securities solely as registered persons of LPL Enterprise, an affiliate of LPL Financial. LPLE and LPLF are not affiliated with Prudential. Securities and advisory services may also be offered through firms and financial professionals that are not affiliated with Prudential, LPLE and LPLF.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
Template: 1000797-00023-00
© 2025 Prudential Financial, Inc. and its related entities. Prudential, PGIM, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office) and Variable Life Insurance is distributed by Pruco Securities, LLC (“Pruco”), Newark, NJ (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD, Pruco) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ.
For additional important information about the products, services and companies that make them available, please click here.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.
Disclaimer
Accessibility
Black Enterprise is being paid $250,000 as part of its arrangement with Prudential Financial. Black Enterprise’s receipt of this compensation from Prudential creates a conflict of interest because of the financial incentive to promote Prudential. Black Enterprise and Alfred Edmonds, an associate of Black Enterprise, are not affiliated with Prudential and are not authorized or licensed to provide investment advice on behalf of Prudential.
Template: 1000797-00023-00
© 2025 Prudential Financial, Inc. and its related entities. Prudential, PGIM, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
“Prudential Advisors" is a brand name for the proprietary retail sales channel of The Prudential Insurance Company of America (“PICA”) and its insurance company and other affiliates (collectively “Prudential”). Prudential Advisors’ financial professionals are licensed insurance agents of Prudential. Pursuant to a strategic relationship between Prudential, LPL Enterprise, LLC (“LPLE”), and LPL Financial LLC (“LPLF”), Prudential Advisors financial professionals provide securities brokerage services and/or investment advice on securities solely as registered persons of LPL Enterprise, an affiliate of LPL Financial. LPLE and LPLF are not affiliated with Prudential. Securities and advisory services may also be offered through firms and financial professionals that are not affiliated with Prudential, LPLE and LPLF.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Securities and Insurance Products:
Certain securities products and services are offered through Prudential Investment Management Services LLC, member SIPC and located in Newark, NJ. See Statement of Financial Condition for Prudential Investment Management Services LLC.
Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office) and Variable Life Insurance is distributed by Pruco Securities, LLC (“Pruco”), Newark, NJ (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD, Pruco) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ.
For additional important information about the products, services and companies that make them available, please click here.
Disclaimer
Accessibility
Black Enterprise is being paid $250,000 as part of its arrangement with Prudential Financial. Black Enterprise’s receipt of this compensation from Prudential creates a conflict of interest because of the financial incentive to promote Prudential. Black Enterprise and Alfred Edmonds, an associate of Black Enterprise, are not affiliated with Prudential and are not authorized or licensed to provide investment advice on behalf of Prudential.
In general, mortgages that help first-time buyers allow for moderate credit scores, a lower down payment, assistance with down payments, and sometimes aid with closing costs. These features can be critical for new buyers, who don’t have an old house to sell (to raise funding for the new one).
Types of home loans for first-time buyers
While veteran homebuyers can also take advantage of many of these programs, they tend to aid buyers who have lower incomes, weaker credit scores, or less in savings. Those three factors also tend to skew toward younger and first-time buyers.
1. HomeReady mortgage
Available through federal government
backed Fannie Mae, HomeReady®
mortgages offer competitive interest
rates to low-income home buyers with
good credit. They allow you to get 100%
of your down payment and closing costs
from outside sources such as gifts,
grants, or secondary loans (like from a
family member). Note: If both you and
your spouse are new homebuyers, one of
you will have to complete
homeownership education and
counseling to qualify.
Best for: Low-income buyers with credit
scores of at least 620
2. Home Possible mortgage
Offered through the other government
mortgage originator, Freddie Mac, Home
Possible® loans allow buyers to put
sweat equity toward their entire down
payment and closing costs by making
improvements to the home before they
close. (The improvements replace the
down payment.) You can also get help
from outside sources such as gifts,
grants, or secondary loans.
To qualify, your income can’t exceed
80% of the area median in the location
where you want to buy.
Best for: Very low- to moderate-income
homebuyers
3. FHA loan
Buyers with low credit scores will find
FHA (Federal Housing Administration)
loans easier to qualify for than, say,
HomeReady loans. The reason: You only
need a credit score of 500 when you put
down 10% of the purchase price, or 580
with as little as 3.5% down. The trade
off: Your initial costs will probably be
higher than with other programs because
you can’t avoid paying a down payment,
and you’ll have to buy private mortgage
insurance (PMI) that stays in place until
your equity reaches the standard 20% of
the home’s value.
Best for: Homebuyers with credit scores
below 620
4. FHA 203(k) mortgage
Aimed largely at boosting
homeownership in lower-income areas,
the FHA 203(k) mortgage enables buyers
to spend at least $5,000 to “rehab” the
home they want. You can make
structural changes ranging from fixing up
the kitchen to tearing down a home to
the foundation and rebuilding it. (FHA’s
“Limited 203(k)” mortgage program
enables smaller renovations up to
$35,000.) It also lets you finance both
the purchase price and home
improvement costs.
One thing you can’t do? Add a pool.
Best for: Homebuyers with ambitious
renovation plans
5. HomeStyle Renovation Mortgage
With 3% down and a credit score of at
least 620, you can use Fannie Mae’s
HomeStyle® loan to buy a home that
needs a lot of work, as long as it’s a
permanent change you want to make to
the property. The loan allows you to also
secure a secondary loan to finance your
down payment and closing costs, if
needed. (Note that you’ll probably need
to buy private mortgage insurance if your
down payment is below 20%.)
Best for: Financing repairs and upgrades
that cost up to 75% of the home’s
post-renovation value
6. Community Seconds/Affordable Seconds
Certain loans allow secondary financing
to cover your down payment and closing
costs if you don’t have the cash. Fannie
Mae calls their program Community
Seconds, while Freddie Mac calls theirs
Affordable Seconds. The loan itself will
come from a federal agency, state or
municipality, a nonprofit organization, or
employer, among other sources. This
enables you to get into a home even if
you don’t have enough initial savings to
do so.
Best for: Buyers who can’t afford a down
payment.
7. VA loan
The U.S. Department of Veterans Affairs
subsidizes mortgages for military service
members who meet length and
character-of-service requirements, and
spouses of service members who
were killed, taken prisoner, or went
missing in action. With a VA Home Loan,
you can put nothing down and pay no
monthly mortgage insurance. Most
borrowers have to cover a funding
fee, which you can pay up-front or
hrough financing. Veterans of Native
American descent (or whose spouse is
Native American) can also qualify for the
Native American Direct Loan, which
may offer even lower interest rates.
Best for: Qualifying military service
members and surviving spouses
8. USDA Guaranteed Loan
To increase homeownership in rural
areas, the U.S. Department of
Agriculture’s Rural Development agency
helps lenders make guaranteed, no
down-payment mortgages available to
borrowers in areas with populations
below 35,000. The one caveat? Your
income can’t surpass 115% of the area’s
median.
Best for: Moderate-income homebuyers
in less-populated areas
9. USDA Direct Loan
Home buyers who can’t qualify for a
USDA Guaranteed Loan can try for a
Direct Loan. The agency issues its own
funds for below-market-rate loans to
applicants who don’t have enough
for safe, secure, and sanitary housing. It
provides an option for lower-income
buyers who seek a house or apartment in
a more rural area of the country. (The
amount of financial assistance you can
get depends on your adjusted gross
income and the area where you plan to
buy.)
Best for: “Very low- and low-income”
homebuyers in less-populated areas
How first-time homebuyer programs can help
First-time buyer loan options all have at least one feature that makes it easier to own a home. Putting less money down, securing lower interest rates, or cutting closing costs can all offer valuable ways to reduce the cost of the mortgage over the life of the loan. Among the benefits:
Low or no down payment. A conventional down payment may require 20%, but even buyers who aren’t first-timers can put as little as 0% down with some of these programs.
Help with closing costs. With average closing costs running between 2% and 5% of the loan, you’d have to pay $6,000 to $15,000 to snag a $300,000 mortgage. This can be a deal breaker for many but assistance greatly reduces this expense or gets rid of it altogether.
• Lower interest rate. First-time home loans
often feature the best available market rates
(and sometimes even less), which means a
lower monthly payment. If you get a fixed
rate mortgage, your monthly payments will
likely stay low for the life of the loan.
• Lower credit score requirements. Lenders
generally require a credit score in the mid
700s or higher to get the best interest rate
on a mortgage, but first-time buyer
programs are more generous and don’t
always charge higher rates to borrowers
with lower scores.
• Opportunity to buy a fixer-upper. You can
greatly reduce mortgage costs when you
buy a home that needs work. A renovation
loan can help you secure the loan and even
earn sweat equity in some cases.
How to get a first-time homebuyer mortgage
To secure a mortgage, first decide which loans to apply for, then see which lenders will approve you and offer you the best deal. If you can’t get approved at all, spend a few months working to improve your credit score, boost your income, or manage your debt, then try again.
If you don’t want to dive into the details of these lending programs, consider working with a mortgage broker who will understand what you truly qualify for. But you can figure out some things before you talk to a lender. For example, if you haven’t served in the military, you can’t get a VA loan. Or if you want to buy a condo in a big city, take the USDA off your list.
Another tactic: Apply for different loans from different lenders. Government agencies and related entities like Fannie Mae, Freddie Mac, the VA, and the USDA establish minimum guidelines lenders must follow, but lenders can set their own, higher standards—and these can vary from one to the next. If one lender rejects you for an FHA loan because of your 610 credit score, for example, you might find another who approves you at 580. Ideally, you’ll be okayed by at least three lenders, which will allow you to compare offers and choose the best deal.
What you can do next
Go to AnnualCreditReport.com to get your free credit report from each of the Big Three credit bureaus—TransUnion, Equifax and Experian—and make sure the information is accurate. (If not, follow the bureaus’ directions to get them corrected or launch disputes.) Then, use a free credit score service (provided with many bank and credit card accounts these days) to see where you stand and what aspects of your credit you may need to work on. If you find you have to pay back debt to secure a mortgage, form a plan to start paying some of it off and better position yourself to score a home loan.
Written by Amy Fontinelle
Amy Fontinelle is a writer and editor specializing in mortgages, insurance, retirement planning, and other aspects of personal finance.
There’s No Place Like Home
invest in your future
If you’re new to homeownership, you won’t run into something called “the first-time homebuyer loan.”
“
”
1047725-00001-00
5 min read - May 03, 2021 - Amy Fontinelle
Key takeaways
• Many home loans have features that help
first-time buyers.
• First-time homebuyer loans offer down
payment assistance, affordable rates, and
easier credit.
• Don’t assume a low income or poor credit
will prevent you from qualifying for a
mortgage.
Buying a house or apartment can feel daunting at times, especially for first-time homebuyers. The good news: A variety of specialized programs and loans can help you navigate and secure your new place. While you have many things to learn and decisions to make in the search, it’s easier than ever to qualify for home financing you can afford.
What is a first-time homebuyer loan?
If you’re new to homeownership, you won’t run into something called “the first-time homebuyer loan.” Rather, many mortgages have features that help newbies, such as lower qualification standards around credit scores, debt, income, and down payments, that make it easier to secure a loan and
gain the keys to that first house.
1047725-00001-00
”
If you’re new to homeownership, you won’t run into something called “the first-time homebuyer loan.”
“
Return
There’s No Place Like Home
invest in your future
"Prudential Advisors" is a brand name of The Prudential Insurance Company of America and its subsidiaries.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
Template: 1000797-00014-00
© 2023 Prudential Financial, Inc. and its related entities, Prudential, the Prudential logo, the Rock symbol, Prudential LINK and LINK by Prudential are service marks of Prudential Financial and its related entities, registered in many jurisdictions worldwide.
Financial advisors who are available through the Stages channel currently offer a more limited range of products and services as compared to the range of products and services offered through other Prudential distribution channels. These advisors currently offer only insurance products issued by PICA and its affiliates (“Prudential companies”). It is generally more profitable to Prudential if you purchase insurance products that are issued by a Prudential company than a non-Prudential company.
Comprehensive financial planning offered through the Stages channel is more limited in scope than comprehensive financial planning offered through the Prudential Advisors distribution channel.
Financial advisors through the Stages channel offer a no cost consultation and provide an overview of your financial life with proposed solutions for you to consider. You will not receive a written financial plan or investment recommendations as part of the no cost consultation.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Prudential and its affiliates are not liable for use of the Stages platform. Clients seeking information regarding their particular investment needs should contact a financial professional. Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only and may not be approved in all states. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
Securities and Insurance Products:
Certain securities products and services are offered through Pruco Securities, LLC and Prudential Investment Management Services, LLC, both members SIPC and located in Newark, NJ, or Prudential Annuities Distributors, Inc., located in Shelton, CT. See Statement of Financial Condition for Prudential Investment Management Services, LLC.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Prudential Stages is an umbrella marketing name for Pruco Securities LLC, (sometimes referred to as “Pruco”) doing business as Prudential Financial Planning Services, pursuant to a separate agreement. Investment advisory products and services are made available through Pruco, a registered investment adviser.
Assurance IQ, LLC a wholly-owned subsidiary of Prudential Financial, Inc. ("Prudential") matches buyers with products such as life and health insurance and auto insurance, enabling them to make purchases online or through an agent. Neither Prudential Financial, Inc. nor Assurance IQ issues, underwrites, or administers health plans or health insurance policies.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities and Variable Life Insurance are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ
Some of the products and services discussed on the Stages site are in development and may not be currently available.
For additional important information about the products, services and companies that make them available, please click here.*
Disclaimer
Accessibility
If you’re new to homeownership, you won’t run
into something called “the first-time homebuyer
loan.” Rather, many mortgages have features that
help newbies, such as lower qualification standards
around credit scores, debt, income, and down
payments, that make it easier to secure a loan and
gain the keys to that first house.
In general, mortgages that help first-time buyers
allow for moderate credit scores, a lower down
payment, assistance with down payments, and
sometimes aid with closing costs. These features
can be critical for new buyers, who don’t have an
old house to sell (to raise funding for the new one).
Go to AnnualCreditReport.com to get your free credit report from each of the Big Three credit bureaus—TransUnion, Equifax and Experian—and make sure the information is accurate. (If not, follow the bureaus’ directions to get them corrected or launch disputes.) Then, use a free credit score service (provided with many bank and credit card accounts these days) to see where you stand and what aspects of your credit you may need to work on. If you find you have to pay back debt to secure a mortgage, form a plan to start paying some of it off and better position yourself to score a home loan.
Written by Amy Fontinelle
Amy Fontinelle is a writer and editor specializing in mortgages, insurance, retirement planning, and other aspects of personal finance.
5 min read - May 03, 2021 - Amy Fontinelle
• Many home loans have features that help first-time buyers.
• First-time homebuyer loans offer down payment assistance, affordable rates, and easier credit.
• Don’t assume a low income or poor credit will prevent you from qualifying for a mortgage.
Buying a house or apartment can feel daunting at times, especially for first-time homebuyers. The good news: A variety of specialized programs and loans can help you navigate and secure your new place. While you have many things to learn and decisions to make in the search, it’s easier than ever to qualify for home financing you can afford.
Key takeaways
What is a first-time homebuyer loan?
Types of home loans for first-time buyers
9. USDA Direct Loan
Home buyers who can’t qualify for a USDA Guaranteed Loan can try for a Direct Loan. The
agency issues its own funds for below-market-rate loans to applicants who don’t have enough
for safe, secure, and sanitary housing. It provides an option for lower-income buyers who seek
a house or apartment in a more rural area of the country. (The amount of financial assistance
you can get depends on your adjusted gross income and the area where you plan to buy.)
Best for: “Very low- and low-income” homebuyers in less-populated areas
First-time buyer loan options all have at least one feature that makes it easier to own a home. Putting less money down, securing lower interest rates, or cutting closing costs can all offer valuable ways to reduce the cost of the mortgage over the life of the loan. Among the benefits:
Low or no down payment. A conventional down payment may require 20%, but even buyers who aren’t first-timers can put as little as 0% down with some of these programs.
Help with closing costs. With average closing costs running between 2% and 5% of the loan, you’d have to pay $6,000 to $15,000 to snag a $300,000 mortgage. This can be a deal breaker for many but assistance greatly reduces this expense or gets rid of it altogether.
• Lower interest rate. First-time home loans often feature the best available market rates (and
sometimes even less), which means a lower monthly payment. If you get a fixed-rate mortgage,
your monthly payments will likely stay low for the life of the loan.
• Lower credit score requirements. Lenders generally require a credit score in the mid-700s or higher
to get the best interest rate on a mortgage, but first-time buyer programs are more generous and
don’t always charge higher rates to borrowers with lower scores.
• Opportunity to buy a fixer-upper. You can greatly reduce mortgage costs when you buy a home that
needs work. A renovation loan can help you secure the loan and even earn sweat equity in some cases.
How first-time homebuyer programs can help
To secure a mortgage, first decide which loans to apply for, then see which lenders will approve you and offer you the best deal. If you can’t get approved at all, spend a few months working to improve your credit score, boost your income, or manage your debt, then try again.
If you don’t want to dive into the details of these lending programs, consider working with a mortgage broker who will understand what you truly qualify for. But you can figure out some things before you talk to a lender. For example, if you haven’t served in the military, you can’t get a VA loan. Or if you want to buy a condo in a big city, take the USDA off your list.
Another tactic: Apply for different loans from different lenders. Government agencies and related entities like Fannie Mae, Freddie Mac, the VA, and the USDA establish minimum guidelines lenders must follow, but lenders can set their own, higher standards—and these can vary from one to the next. If one lender rejects you for an FHA loan because of your 610 credit score, for example, you might find another who approves you at 580. Ideally, you’ll be okayed by at least three lenders, which will allow you to compare offers and choose the best deal.
How to get a first-time homebuyer mortgage
What you can do next
While veteran homebuyers can also take advantage of many of these programs, they tend to aid buyers who have lower incomes, weaker credit scores, or less in savings. Those three factors also tend to skew toward younger and first-time buyers.
1. HomeReady mortgage
Available through federal government-backed Fannie Mae, HomeReady® mortgages offer
competitive interest rates to low-income home buyers with good credit. They allow you to get
100% of your down payment and closing costs from outside sources such as gifts, grants, or
secondary loans (like from a family member). Note: If both you and your spouse are new
homebuyers, one of you will have to complete homeownership education and counseling to qualify.
Best for: Low-income buyers with credit scores of at least 620
2. Home Possible mortgage
Offered through the other government mortgage originator, Freddie Mac, Home Possible®
loans allow buyers to put sweat equity toward their entire down payment and closing costs by
making improvements to the home before they close. (The improvements replace the down
payment.) You can also get help from outside sources such as gifts, grants, or secondary loans.
To qualify, your income can’t exceed 80% of the area median in the location where you want
to buy.
Best for: Very low- to moderate-income homebuyers
3. FHA loan
Buyers with low credit scores will find FHA (Federal Housing Administration) loans easier to
qualify for than, say, HomeReady loans. The reason: You only need a credit score of 500 when
you put down 10% of the purchase price, or 580 with as little as 3.5% down. The trade-off:
Your initial costs will probably be higher than with other programs because you can’t avoid
paying a down payment, and you’ll have to buy private mortgage insurance (PMI) that stays in
place until your equity reaches the standard 20% of the home’s value.
Best for: Homebuyers with credit scores below 620
4. FHA 203(k) mortgage
Aimed largely at boosting homeownership in lower-income areas, the FHA 203(k) mortgage
enables buyers to spend at least $5,000 to “rehab” the home they want. You can make
structural changes ranging from fixing up the kitchen to tearing down a home to the foundation
and rebuilding it. (FHA’s “Limited 203(k)” mortgage program enables smaller renovations up
to $35,000.) It also lets you finance both the purchase price and home improvement costs.
One thing you can’t do? Add a pool.
Best for: Homebuyers with ambitious renovation plans
5. HomeStyle Renovation Mortgage
With 3% down and a credit score of at least 620, you can use Fannie Mae’s HomeStyle® loan
to buy a home that needs a lot of work, as long as it’s a permanent change you want to make to
the property. The loan allows you to also secure a secondary loan to finance your down
payment and closing costs, if needed. (Note that you’ll probably need to buy private mortgage
insurance if your down payment is below 20%.)
Best for: Financing repairs and upgrades that cost up to 75% of the home’s
post-renovation value
6. Community Seconds/Affordable Seconds
Certain loans allow secondary financing to cover your down payment and closing costs if you
don’t have the cash. Fannie Mae calls their program Community Seconds, while Freddie Mac
calls theirs Affordable Seconds. The loan itself will come from a federal agency, state or
municipality, a nonprofit organization, or employer, among other sources. This enables you to
get into a home even if you don’t have enough initial savings to do so.
Best for: Buyers who can’t afford a down payment.
7. VA loan
The U.S. Department of Veterans Affairs subsidizes mortgages for military service members
who meet length and character-of-service requirements, and spouses of service members who
were killed, taken prisoner, or went missing in action. With a VA Home Loan, you can put
nothing down and pay no monthly mortgage insurance. Most borrowers have to cover a funding
fee, which you can pay up-front or through financing. Veterans of Native American descent (or
whose spouse is Native American) can also qualify for the Native American Direct Loan, which
may offer even lower interest rates.
Best for: Qualifying military service members and surviving spouses
8. USDA Guaranteed Loan
To increase homeownership in rural areas, the U.S. Department of Agriculture’s Rural
Development agency helps lenders make guaranteed, no-down-payment mortgages available to
borrowers in areas with populations below 35,000. The one caveat? Your income can’t surpass
115% of the area’s median.
Best for: Moderate-income homebuyers in less-populated areas
1047725-00001-00
”
If you’re new to homeownership, you won’t run into something called “the first-time homebuyer loan.”
“
In general, mortgages that help first-time buyers allow for moderate credit scores, a lower down payment, assistance with down payments, and sometimes aid with closing costs. These features can be critical for new buyers, who don’t have an old house to sell (to raise funding for the new one).
Types of home loans for first-time buyers
While veteran homebuyers can also take advantage of many of these programs, they tend to aid buyers who have lower incomes, weaker credit scores, or less in savings. Those three factors also tend to skew toward younger and first-time buyers.
1. HomeReady mortgage
Available through federal government
backed Fannie Mae, HomeReady®
mortgages offer competitive interest
rates to low-income home buyers with
good credit. They allow you to get 100%
of your down payment and closing costs
from outside sources such as gifts,
grants, or secondary loans (like from a
family member). Note: If both you and
your spouse are new homebuyers, one of
you will have to complete
homeownership education and
counseling to qualify.
Best for: Low-income buyers with credit
scores of at least 620
2. Home Possible mortgage
Offered through the other government
mortgage originator, Freddie Mac, Home
Possible® loans allow buyers to put
sweat equity toward their entire down
payment and closing costs by making
improvements to the home before they
close. (The improvements replace the
down payment.) You can also get help
from outside sources such as gifts,
grants, or secondary loans.
To qualify, your income can’t exceed
80% of the area median in the location
where you want to buy.
Best for: Very low- to moderate-income
homebuyers
3. FHA loan
Buyers with low credit scores will find
FHA (Federal Housing Administration)
loans easier to qualify for than, say,
HomeReady loans. The reason: You only
need a credit score of 500 when you put
down 10% of the purchase price, or 580
with as little as 3.5% down. The trade
off: Your initial costs will probably be
higher than with other programs because
you can’t avoid paying a down payment,
and you’ll have to buy private mortgage
insurance (PMI) that stays in place until
your equity reaches the standard 20% of
the home’s value.
Best for: Homebuyers with credit scores
below 620
4. FHA 203(k) mortgage
Aimed largely at boosting
homeownership in lower-income areas,
the FHA 203(k) mortgage enables buyers
to spend at least $5,000 to “rehab” the
home they want. You can make
structural changes ranging from fixing up
the kitchen to tearing down a home to
the foundation and rebuilding it. (FHA’s
“Limited 203(k)” mortgage program
enables smaller renovations up to
$35,000.) It also lets you finance both
the purchase price and home
improvement costs.
One thing you can’t do? Add a pool.
Best for: Homebuyers with ambitious
renovation plans
5. HomeStyle Renovation Mortgage
With 3% down and a credit score of at
least 620, you can use Fannie Mae’s
HomeStyle® loan to buy a home that
needs a lot of work, as long as it’s a
permanent change you want to make to
the property. The loan allows you to also
secure a secondary loan to finance your
down payment and closing costs, if
needed. (Note that you’ll probably need
to buy private mortgage insurance if your
down payment is below 20%.)
Best for: Financing repairs and upgrades
that cost up to 75% of the home’s
post-renovation value
6. Community Seconds/Affordable Seconds
Certain loans allow secondary financing
to cover your down payment and closing
costs if you don’t have the cash. Fannie
Mae calls their program Community
Seconds, while Freddie Mac calls theirs
Affordable Seconds. The loan itself will
come from a federal agency, state or
municipality, a nonprofit organization, or
employer, among other sources. This
enables you to get into a home even if
you don’t have enough initial savings to
do so.
Best for: Buyers who can’t afford a
down payment.
7. VA loan
The U.S. Department of Veterans Affairs
subsidizes mortgages for military service
members who meet length and
character-of-service requirements, and
spouses of service members who
were killed, taken prisoner, or went
missing in action. With a VA Home Loan,
you can put nothing down and pay no
monthly mortgage insurance. Most
borrowers have to cover a funding
fee, which you can pay up-front or
hrough financing. Veterans of Native
American descent (or whose spouse is
Native American) can also qualify for the
Native American Direct Loan, which
may offer even lower interest rates.
Best for: Qualifying military service
members and surviving spouses
8. USDA Guaranteed Loan
To increase homeownership in rural
areas, the U.S. Department of
Agriculture’s Rural Development agency
helps lenders make guaranteed, no
down-payment mortgages available to
borrowers in areas with populations
below 35,000. The one caveat? Your
income can’t surpass 115% of the
area’s median.
Best for: Moderate-income homebuyers
in less-populated areas
9. USDA Direct Loan
Home buyers who can’t qualify for a
USDA Guaranteed Loan can try for a
Direct Loan. The agency issues its own
funds for below-market-rate loans to
applicants who don’t have enough
for safe, secure, and sanitary housing. It
provides an option for lower-income
buyers who seek a house or apartment in
a more rural area of the country. (The
amount of financial assistance you can
get depends on your adjusted gross
income and the area where you plan
to buy.)
Best for: “Very low- and low-income”
homebuyers in less-populated areas
How first-time homebuyer programs can help
First-time buyer loan options all have at least one feature that makes it easier to own a home. Putting less money down, securing lower interest rates, or cutting closing costs can all offer valuable ways to reduce the cost of the mortgage over the life of the loan. Among the benefits:
Low or no down payment. A conventional down payment may require 20%, but even buyers who aren’t first-timers can put as little as 0% down with some of these programs.
Help with closing costs. With average
closing costs running between 2% and 5%
of the loan, you’d have to pay $6,000 to $15,000 to snag a $300,000 mortgage.
This can be a deal breaker for many but assistance greatly reduces this expense or gets rid of it altogether.
• Lower interest rate. First-time home loans
often feature the best available market rates
(and sometimes even less), which means a
lower monthly payment. If you get a fixed
rate mortgage, your monthly payments will
likely stay low for the life of the loan.
• Lower credit score requirements. Lenders
generally require a credit score in the mid
700s or higher to get the best interest rate
on a mortgage, but first-time buyer
programs are more generous and don’t
always charge higher rates to borrowers
with lower scores.
• Opportunity to buy a fixer-upper. You can
greatly reduce mortgage costs when you
buy a home that needs work. A renovation
loan can help you secure the loan and even
earn sweat equity in some cases.
How to get a first-time homebuyer mortgage
To secure a mortgage, first decide which loans to apply for, then see which lenders will approve you and offer you the best deal. If you can’t get approved at all, spend a few months working to improve your credit score, boost your income, or manage your debt, then try again.
If you don’t want to dive into the details of these lending programs, consider working with a mortgage broker who will understand what you truly qualify for. But you can figure out some things before you talk to a lender. For example, if you haven’t served in the military, you can’t get a VA loan. Or if you want to buy a condo in a big city, take the USDA off your list.
Another tactic: Apply for different loans from different lenders. Government agencies and related entities like Fannie Mae, Freddie Mac, the VA, and the USDA establish minimum guidelines lenders must follow, but lenders can set their own, higher standards—and these can vary from one to the next. If one lender rejects you for an FHA loan because of your 610 credit score, for example, you might find another who approves you at 580. Ideally, you’ll be okayed by at least three lenders, which will allow you to compare offers and choose the best deal.
What you can do next
Go to AnnualCreditReport.com to get your free credit report from each of the Big Three credit bureaus—TransUnion, Equifax and Experian—and make sure the information is accurate. (If not, follow the bureaus’ directions to get them corrected or launch disputes.) Then, use a free credit score service (provided with many bank and credit card accounts these days) to see where you stand and what aspects of your credit you may need to work on. If you find you have to pay back debt to secure a mortgage, form a plan to start paying some of it off and better position yourself to score a home loan.
Written by Amy Fontinelle
Amy Fontinelle is a writer and editor specializing in mortgages, insurance, retirement planning, and other aspects of personal finance.
5 min read - May 03, 2021 - Amy Fontinelle
Key takeaways
• Many home loans have features that help
first-time buyers.
• First-time homebuyer loans offer down
payment assistance, affordable rates, and
easier credit.
• Don’t assume a low income or poor
credit will prevent you from qualifying for
a mortgage.
Buying a house or apartment can feel daunting at times, especially for first-time homebuyers. The good news: A variety of specialized programs and loans can help you navigate and secure your new place. While you have many things to learn and decisions to make in the search, it’s easier than ever to qualify for home financing you can afford.
What is a first-time homebuyer loan?
If you’re new to homeownership, you won’t run into something called “the first-time homebuyer loan.” Rather, many mortgages have features that help newbies, such as lower qualification standards around credit scores, debt, income, and down payments, that make it easier to secure a loan and
gain the keys to that first house.
There’s No Place Like Home
invest in your future
Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
Securities and Insurance Products:
Certain securities products and services are offered through Prudential Investment Management Services LLC, member SIPC and located in Newark, NJ. See Statement of Financial Condition for Prudential Investment Management Services LLC.
“Prudential Advisors" is a brand name for the proprietary retail sales channel of The Prudential Insurance Company of America (“PICA”) and its insurance company and other affiliates (collectively “Prudential”). Prudential Advisors’ financial professionals are licensed insurance agents of Prudential. Pursuant to a strategic relationship between Prudential, LPL Enterprise, LLC (“LPLE”), and LPL Financial LLC (“LPLF”), Prudential Advisors financial professionals provide securities brokerage services and/or investment advice on securities solely as registered persons of LPL Enterprise, an affiliate of LPL Financial. LPLE and LPLF are not affiliated with Prudential. Securities and advisory services may also be offered through firms and financial professionals that are not affiliated with Prudential, LPLE and LPLF.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
Template: 1000797-00023-00
© 2025 Prudential Financial, Inc. and its related entities. Prudential, PGIM, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office) and Variable Life Insurance is distributed by Pruco Securities, LLC (“Pruco”), Newark, NJ (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD, Pruco) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ.
For additional important information about the products, services and companies that make them available, please click here.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.
Disclaimer
Accessibility
Black Enterprise is being paid $250,000 as part of its arrangement with Prudential Financial. Black Enterprise’s receipt of this compensation from Prudential creates a conflict of interest because of the financial incentive to promote Prudential. Black Enterprise and Alfred Edmonds, an associate of Black Enterprise, are not affiliated with Prudential and are not authorized or licensed to provide investment advice on behalf of Prudential.
Template: 1000797-00023-00
© 2025 Prudential Financial, Inc. and its related entities. Prudential, PGIM, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
“Prudential Advisors" is a brand name for the proprietary retail sales channel of The Prudential Insurance Company of America (“PICA”) and its insurance company and other affiliates (collectively “Prudential”). Prudential Advisors’ financial professionals are licensed insurance agents of Prudential. Pursuant to a strategic relationship between Prudential, LPL Enterprise, LLC (“LPLE”), and LPL Financial LLC (“LPLF”), Prudential Advisors financial professionals provide securities brokerage services and/or investment advice on securities solely as registered persons of LPL Enterprise, an affiliate of LPL Financial. LPLE and LPLF are not affiliated with Prudential. Securities and advisory services may also be offered through firms and financial professionals that are not affiliated with Prudential, LPLE and LPLF.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Securities and Insurance Products:
Certain securities products and services are offered through Prudential Investment Management Services LLC, member SIPC and located in Newark, NJ. See Statement of Financial Condition for Prudential Investment Management Services LLC.
Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office) and Variable Life Insurance is distributed by Pruco Securities, LLC (“Pruco”), Newark, NJ (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD, Pruco) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ.
For additional important information about the products, services and companies that make them available, please click here.
Disclaimer
Accessibility
Black Enterprise is being paid $250,000 as part of its arrangement with Prudential Financial. Black Enterprise’s receipt of this compensation from Prudential creates a conflict of interest because of the financial incentive to promote Prudential. Black Enterprise and Alfred Edmonds, an associate of Black Enterprise, are not affiliated with Prudential and are not authorized or licensed to provide investment advice on behalf of Prudential.
What to consider when you’re investing
Remember that all investments carry risk. Being clear about your goals and your feelings about investing can help you determine where your money should go.
• Goals. Your financial goals are unique to
you. Whether you’re saving for a down
payment on a home, a new car or a major
trip, the amount and timing can help
determine where it makes sense
to put your money.
• Timing. While investment accounts can
often be a great way to grow your money for
the long term, you shouldn’t plan to use it
for at least five years, preferably longer. (If
you plan to use the money within the next
couple years, it’s a good idea to try to
minimize your risk through safer options
like high-interest savings accounts.)
• Risk tolerance. Your risk tolerance refers to
how well you can stomach the market’s
short-term ups and downs—and even risk
losing money—to pursue your goals. Some
of that reflects how much risk you’re willing
to take with your investments and stay
invested even when the market drops while
some reflects your “time horizon,” or how
long until you’ll need your money.
(In general, the more time you have, the
more risk you can afford to take, knowing
that you’ll have opportunities to make up
for any losses down the road.) Historically,
stocks have outperformed bonds in the
long run, but their ride has been much
bumpier.
What you can do next
If you have, or expect to have, $2,000 (or any windfall) to invest, open or fund an account that’s in line with your investment goals. It might help to talk to a financial professional for help with navigating your next steps.
Dori Zinn is a personal finance journalist focusing on income inequality, college affordability, investing and more. Her work has appeared in The New York Times, Forbes, TIME, CNET and Yahoo, among others.
Where and how to
invest $2,000
invest in your future
Remember that all investments carry risk. Being clear about your goals and your feelings about investing can help you determine where your money should go.
“
”
Dec 07, 2021 - 4 min read - Dori Zinn
Key takeaways
• Putting a windfall into an IRA, taxable
brokerage account or 529 college savings
plan can give your goals an important
boost.
• Get to know your investing options—stocks,
bonds, funds and more—before you pony
up a penny.
• When choosing investments, make sure to
consider your goals, time horizon and risk
tolerance.
Perhaps you get an unexpected bonus at work. Or maybe a loved one leaves you cash in their will. You might even have scored a small lottery win. However you get your windfall, you might suddenly find yourself with an extra $2,000. Here’s how you can start investing to meet your financial goals.
It’s a good idea to talk to a financial professional, even if it’s early on in the process. With their help, you can feel confident as you explore ways to invest $2,000 right now.
How to invest $2,000
Investing $2,000 (or any amount) will require you to have some type of investment account. This could be anything from a taxable brokerage account to a tax-favored retirement account.
IRA: Traditional or Roth
Individual retirement accounts (IRAs) are for people who might not have a workplace retirement account, like a 401(k), or who want to save outside their employer-sponsored plan, perhaps for a wider range of investment choices or to lower costs.
• Traditional IRA. Contributions may be tax
deductible, but you’ll owe income tax when
you withdraw your money in retirement.
• Roth IRA. You contribute money that’s
already been taxed, but when you withdraw
(in retirement), you usually won’t have to
pay tax on it.
While annual contribution limits are the same for both types of IRA—$6,000 (or $7,000 if you’ll be at least age 50 by year-end)—there are some other notable differences between the two.
The best type of IRA for you depends on your income now and later:
If you think your income (and tax bracket) will be lower when you withdraw than it is now, a Traditional IRA might be better for you.
By contrast, a Roth IRA is likely a better choice if you expect to be in a higher tax bracket when
you retire.
Don’t know your financial future? Many people “hedge” their tax bets by holding both kinds
of accounts.
Taxable brokerage account
You can use a brokerage account to invest for many long-term goals. Unlike retirement accounts, brokerage accounts have no tax advantages, but there aren’t any limits on how much you can contribute, either.
There are a few types of accounts to choose from, based on the kind of investor you are and how you want to manage your money.
If you want (and have the time) to research, choose and manage your investments, you can sign up with a brokerage firm (online or off) and hand-pick stocks, bonds, funds and other options.
If you’re more hands-off and want to leave most of the work to professionals, you can get a fee-based managed account. These used to be limited to people with lots of money to invest, but now “robo-advisors” have entered the mix.
Robo-advisors are digital platforms that use algorithms and software to build and manage your investments, and minimums and fees are usually far lower than traditional managed accounts require. (For a middle ground, some firms offer “hybrid” accounts that mix automated investing with human guidance.)
529 college savings plan
A state-sponsored 529 plan is a professionally managed investment account whose earnings grow—and can be withdrawn—federal tax-free to cover qualified education-related expenses. These include college tuition, fees, room and board (with limits)—along with up to $10,000 in private K-12 costs or to pay down student loans.
Besides the federal tax break, many states offer residents tax deductions or credits on 529 contributions too. And 529 proceeds are portable—for example, if a child doesn’t end up in college, you can name a sibling as beneficiary instead. Just keep in mind that if you don’t use the money for education costs, you could owe a 10% tax penalty on withdrawals.
Where can you invest $2,000?
The type of account you have is only part of your investment journey. You still need to choose where your money goes. You can explore different types of investments, including:
• Stocks. These represent small slivers of
ownership (shares) of public companies,
traded on a platform like the New York
Stock Exchange. While stocks have the
most potential growth, they also carry the
greatest risk.
• Bonds. These are loans you make to a
company or government entity in return for
a stated rate of interest. You’re guaranteed
your “principal” (the face amount of the
bond) back when the bond matures. (If the
issuer goes bankrupt, bondholders are the
first to get paid.) Most bonds have
an “inverse” relationship with interest
rates—when rates fall, bond prices rise,
and vice versa.
• Mutual funds. A mutual fund pools
together money from many investors and
invests it in typically hundreds or even
thousands of stocks, bonds or other
securities at once. This provides natural
diversification—it tempers the risk that
trouble with one investment will affect the
whole portfolio.
• Exchange-traded funds (ETFs). Like
mutual funds, ETFs invest in many different
assets at once. The key differences: ETF
shares are bought and sold, and their
prices change, throughout the day.
(By contrast, mutual fund shares trade
once a day, after the market closes.) And
because of how they trade and other
factors, ETFs tend to trigger lower taxes
than mutual funds. What’s more, most
ETFs are “índex” funds, which aim to
match the performance of a specific market
or industry. (This “passive” strategy keeps
costs down because the funds’ managers
already know what investments are in their
stated index.) By contrast, most mutual
funds are “actively” managed—they aim to
outperform similar funds and do lots of
research to do so. They pass along their
costs to investors with generally higher
“expense ratios” (annual operating fees,
deducted from returns)—but can
potentially perform better—than index
funds.
”
Remember that all investments carry risk. Being clear about your goals and your feelings about investing can help you determine where your money should go.
“
If you have, or expect to have, $2,000 (or any windfall) to invest, open or fund an account that’s in line with your investment goals. It might help to talk to a financial professional for help with navigating your next steps.
Dori Zinn is a personal finance journalist focusing on income inequality, college affordability, investing and more. Her work has appeared in The New York Times, Forbes, TIME, CNET and Yahoo, among others.
• Mutual funds. A mutual fund pools together money from many investors and invests it in typically
hundreds or even thousands of stocks, bonds or other securities at once. This provides natural
diversification—it tempers the risk that trouble with one investment will affect the whole portfolio.
• Bonds. These are loans you make to a company or government entity in return for a stated
rate of interest. You’re guaranteed your “principal” (the face amount of the bond) back when the
bond matures. (If the issuer goes bankrupt, bondholders are the first to get paid.) Most bonds have
an “inverse” relationship with interest rates—when rates fall, bond prices rise, and vice versa.
• Stocks. These represent small slivers of ownership (shares) of public companies, traded on a
platform like the New York Stock Exchange. While stocks have the most potential growth, they
also carry the greatest risk.
The type of account you have is only part of your investment journey. You still need to choose where your money goes. You can explore different types of investments, including:
A state-sponsored 529 plan is a professionally managed investment account whose earnings grow—and can be withdrawn—federal tax-free to cover qualified education-related expenses. These include college tuition, fees, room and board (with limits)—along with up to $10,000 in private K-12 costs or to pay down student loans.
You can use a brokerage account to invest for many long-term goals. Unlike retirement accounts, brokerage accounts have no tax advantages, but there aren’t any limits on how much you can contribute, either.
There are a few types of accounts to choose from, based on the kind of investor you are and how you want to manage your money.
If you want (and have the time) to research, choose and manage your investments, you can sign up with a brokerage firm (online or off) and hand-pick stocks, bonds, funds and other options.
If you’re more hands-off and want to leave most of the work to professionals, you can get a fee-based managed account. These used to be limited to people with lots of money to invest, but now “robo-advisors” have entered the mix.
Robo-advisors are digital platforms that use algorithms and software to build and manage your investments, and minimums and fees are usually far lower than traditional managed accounts require. (For a middle ground, some firms offer “hybrid” accounts that mix automated investing with human guidance.)
• Roth IRA. You contribute money that’s already been taxed, but when you withdraw (in retirement),
you usually won’t have to pay tax on it.
• Traditional IRA. Contributions may be tax deductible, but you’ll owe income tax when you withdraw
your money in retirement.
Individual retirement accounts (IRAs) are for people who might not have a workplace retirement account, like a 401(k), or who want to save outside their employer-sponsored plan, perhaps for a wider range of investment choices or to lower costs.
Return
Where and how
to invest $2,000
invest in your future
"Prudential Advisors" is a brand name of The Prudential Insurance Company of America and its subsidiaries.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
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© 2023 Prudential Financial, Inc. and its related entities, Prudential, the Prudential logo, the Rock symbol, Prudential LINK and LINK by Prudential are service marks of Prudential Financial and its related entities, registered in many jurisdictions worldwide.
Financial advisors who are available through the Stages channel currently offer a more limited range of products and services as compared to the range of products and services offered through other Prudential distribution channels. These advisors currently offer only insurance products issued by PICA and its affiliates (“Prudential companies”). It is generally more profitable to Prudential if you purchase insurance products that are issued by a Prudential company than a non-Prudential company.
Comprehensive financial planning offered through the Stages channel is more limited in scope than comprehensive financial planning offered through the Prudential Advisors distribution channel.
Financial advisors through the Stages channel offer a no cost consultation and provide an overview of your financial life with proposed solutions for you to consider. You will not receive a written financial plan or investment recommendations as part of the no cost consultation.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Prudential and its affiliates are not liable for use of the Stages platform. Clients seeking information regarding their particular investment needs should contact a financial professional. Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only and may not be approved in all states. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
Securities and Insurance Products:
Certain securities products and services are offered through Pruco Securities, LLC and Prudential Investment Management Services, LLC, both members SIPC and located in Newark, NJ, or Prudential Annuities Distributors, Inc., located in Shelton, CT. See Statement of Financial Condition for Prudential Investment Management Services, LLC.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
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All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Prudential Stages is an umbrella marketing name for Pruco Securities LLC, (sometimes referred to as “Pruco”) doing business as Prudential Financial Planning Services, pursuant to a separate agreement. Investment advisory products and services are made available through Pruco, a registered investment adviser.
Assurance IQ, LLC a wholly-owned subsidiary of Prudential Financial, Inc. ("Prudential") matches buyers with products such as life and health insurance and auto insurance, enabling them to make purchases online or through an agent. Neither Prudential Financial, Inc. nor Assurance IQ issues, underwrites, or administers health plans or health insurance policies.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities and Variable Life Insurance are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ
Some of the products and services discussed on the Stages site are in development and may not be currently available.
For additional important information about the products, services and companies that make them available, please click here.*
Disclaimer
Accessibility
Dec 07, 2021 - 4 min read - Dori Zinn
• Putting a windfall into an IRA, taxable brokerage account or 529 college savings plan can give your
goals an important boost.
• Get to know your investing options—stocks, bonds, funds and more—before you pony up a penny.
• When choosing investments, make sure to consider your goals, time horizon and risk tolerance.
Perhaps you get an unexpected bonus at work. Or maybe a loved one leaves you cash in their will. You might even have scored a small lottery win. However you get your windfall, you might suddenly find yourself with an extra $2,000. Here’s how you can start investing to meet your financial goals.
It’s a good idea to talk to a financial professional, even if it’s early on in the process. With their help, you can feel confident as you explore ways to invest $2,000 right now.
Key takeaways
Investing $2,000 (or any amount) will require you to have some type of investment account. This could be anything from a taxable brokerage account to a tax-favored retirement account.
How to invest $2,000
IRA: Traditional or Roth
While annual contribution limits are the same for both types of IRA—$6,000 (or $7,000 if you’ll be at least age 50 by year-end)—there are some other notable differences between the two.
The best type of IRA for you depends on your income now and later:
If you think your income (and tax bracket) will be lower when you withdraw than it is now, a Traditional IRA might be better for you.
By contrast, a Roth IRA is likely a better choice if you expect to be in a higher tax bracket when
you retire.
Don’t know your financial future? Many people “hedge” their tax bets by holding both kinds
of accounts.
Taxable brokerage account
Besides the federal tax break, many states offer residents tax deductions or credits on 529 contributions too. And 529 proceeds are portable—for example, if a child doesn’t end up in college, you can name a sibling as beneficiary instead. Just keep in mind that if you don’t use the money for education costs, you could owe a 10% tax penalty on withdrawals.
Where can you invest $2,000?
• Exchange-traded funds (ETFs). Like mutual funds, ETFs invest in many different assets at once.
The key differences: ETF shares are bought and sold, and their prices change, throughout the day.
(By contrast, mutual fund shares trade once a day, after the market closes.) And because of how
they trade and other factors, ETFs tend to trigger lower taxes than mutual funds.
What’s more, most ETFs are “índex” funds, which aim to match the performance of a specific
market or industry. (This “passive” strategy keeps costs down because the funds’ managers
already know what investments are in their stated index.) By contrast, most mutual funds are
“actively” managed—they aim to outperform similar funds and do lots of research to do so. They
pass along their costs to investors with generally higher “expense ratios” (annual operating fees,
deducted from returns)—but can potentially perform better—than index funds.
Remember that all investments carry risk. Being
clear about your goals and your feelings about
investing can help you determine where your
money should go.
• Goals. Your financial goals are unique to you.
Whether you’re saving for a down payment on a
home, a new car or a major trip, the amount and
timing can help determine where it makes sense
to put your money.
• Timing. While investment accounts can often be
a great way to grow your money for the long term,
you shouldn’t plan to use it for at least five years,
preferably longer. (If you plan to use the money
within the next couple years, it’s a good idea to
try to minimize your risk through safer options
like high-interest savings accounts.)
• Risk tolerance. Your risk tolerance refers to how
well you can stomach the market’s short-term ups
and downs—and even risk losing money—to
pursue your goals. Some of that reflects how
much risk you’re willing to take with your
investments and stay invested even when the
market drops while some reflects your “time
horizon,” or how long until you’ll need your money.
(In general, the more time you have, the more
risk you can afford to take, knowing that you’ll
have opportunities to make up for any losses
down the road.) Historically, stocks have
outperformed bonds in the long run, but their
ride has been much bumpier.
What to consider when you’re investing
What you can do next
529 college savings plan
”
Remember that all investments carry risk. Being clear about your goals and your feelings about investing can help you determine where your money should go.
“
What to consider when you’re investing
Remember that all investments carry risk. Being clear about your goals and your feelings about investing can help you determine where your money should go.
• Goals. Your financial goals are unique to
you. Whether you’re saving for a down
payment on a home, a new car or a major
trip, the amount and timing can help
determine where it makes sense
to put your money.
• Timing. While investment accounts can
often be a great way to grow your money for
the long term, you shouldn’t plan to use it
for at least five years, preferably longer. (If
you plan to use the money within the next
couple years, it’s a good idea to try to
minimize your risk through safer options
like high-interest savings accounts.)
• Risk tolerance. Your risk tolerance refers to
how well you can stomach the market’s
short-term ups and downs—and even risk
losing money—to pursue your goals. Some
of that reflects how much risk you’re willing
to take with your investments and stay
invested even when the market drops while
some reflects your “time horizon,” or how
long until you’ll need your money.
(In general, the more time you have, the
more risk you can afford to take, knowing
that you’ll have opportunities to make up
for any losses down the road.) Historically,
stocks have outperformed bonds in the
long run, but their ride has been much
bumpier.
What you can do next
If you have, or expect to have, $2,000 (or any windfall) to invest, open or fund an account that’s in line with your investment goals. It might help to talk to a financial professional for help with navigating your next steps.
Dori Zinn is a personal finance journalist focusing on income inequality, college affordability, investing and more. Her work has appeared in The New York Times, Forbes, TIME, CNET and Yahoo, among others.
• Exchange-traded funds (ETFs). Like
mutual funds, ETFs invest in many different
assets at once. The key differences: ETF
shares are bought and sold, and their
prices change, throughout the day.
(By contrast, mutual fund shares trade
once a day, after the market closes.) And
because of how they trade and other
factors, ETFs tend to trigger lower taxes
than mutual funds. What’s more, most
ETFs are “índex” funds, which aim to
match the performance of a specific market
or industry. (This “passive” strategy keeps
costs down because the funds’ managers
already know what investments are in their
stated index.) By contrast, most mutual
funds are “actively” managed—they aim to
outperform similar funds and do lots of
research to do so. They pass along their
costs to investors with generally higher
“expense ratios” (annual operating fees,
deducted from returns)—but can
potentially perform better—than index funds.
• Mutual funds. A mutual fund pools
together money from many investors and
invests it in typically hundreds or even
thousands of stocks, bonds or other
securities at once. This provides natural
diversification—it tempers the risk that
trouble with one investment will affect the
whole portfolio.
• Bonds. These are loans you make to a
company or government entity in return for
a stated rate of interest. You’re guaranteed
your “principal” (the face amount of the
bond) back when the bond matures. (If the
issuer goes bankrupt, bondholders are the
first to get paid.) Most bonds have
an “inverse” relationship with interest
rates—when rates fall, bond prices rise,
and vice versa.
• Stocks. These represent small slivers of
ownership (shares) of public companies,
traded on a platform like the New York
Stock Exchange. While stocks have the
most potential growth, they also carry the
greatest risk.
Besides the federal tax break, many states offer residents tax deductions or credits on 529 contributions too. And 529 proceeds
are portable—for example, if a child doesn’t end up in college, you can name a sibling
as beneficiary instead. Just keep in mind
that if you don’t use the money for education costs, you could owe a 10% tax penalty
on withdrawals.
Where can you invest $2,000?
The type of account you have is only part
of your investment journey. You still need
to choose where your money goes. You can explore different types of investments, including:
529 college savings plan
A state-sponsored 529 plan is a professionally managed investment account whose earnings grow—and can be withdrawn—federal tax-free to cover qualified education-related expenses. These include college tuition, fees, room and board (with limits)—along with up to $10,000 in private K-12 costs or to pay down student loans.
While annual contribution limits are the same for both types of IRA—$6,000 (or $7,000 if you’ll be at least age 50 by year-end)—there are some other notable differences between the two.
The best type of IRA for you depends on your income now and later:
If you think your income (and tax bracket) will be lower when you withdraw than it is now, a Traditional IRA might be better for you.
By contrast, a Roth IRA is likely a better choice if you expect to be in a higher tax bracket when you retire.
Don’t know your financial future? Many people “hedge” their tax bets by holding both kinds of accounts.
Taxable brokerage account
You can use a brokerage account to invest for many long-term goals. Unlike retirement accounts, brokerage accounts have no tax advantages, but there aren’t any limits on how much you can contribute, either.
There are a few types of accounts to choose from, based on the kind of investor you are and how you want to manage your money.
If you want (and have the time) to research, choose and manage your investments, you can sign up with a brokerage firm (online or off) and hand-pick stocks, bonds, funds and other options.
If you’re more hands-off and want to leave most of the work to professionals, you can get a fee-based managed account. These used to be limited to people with lots of money to invest, but now “robo-advisors” have entered the mix.
Robo-advisors are digital platforms that use algorithms and software to build and manage your investments, and minimums and fees are usually far lower than traditional managed accounts require. (For a middle ground, some firms offer “hybrid” accounts that mix automated investing with human guidance.)
• Roth IRA. You contribute money that’s
already been taxed, but when you withdraw
(in retirement), you usually won’t have to
pay tax on it.
• Traditional IRA. Contributions may be tax
deductible, but you’ll owe income tax when
you withdraw your money in retirement.
Dec 07, 2021 - 4 min read - Dori Zinn
Key takeaways
• Putting a windfall into an IRA, taxable
brokerage account or 529 college
savings plan can give your goals an
important boost.
• Get to know your investing options—stocks,
bonds, funds and more—before you pony
up a penny.
• When choosing investments, make sure
to consider your goals, time horizon and
risk tolerance.
Perhaps you get an unexpected bonus at work. Or maybe a loved one leaves you cash in their will. You might even have scored a small lottery win. However you get your windfall, you might suddenly find yourself with an extra $2,000. Here’s how you can start investing to meet your financial goals.
It’s a good idea to talk to a financial professional, even if it’s early on in the process. With their help, you can feel confident as you explore ways to invest $2,000 right now.
How to invest $2,000
Investing $2,000 (or any amount) will
require you to have some type of investment account. This could be anything from a taxable brokerage account to a tax-favored retirement account.
IRA: Traditional or Roth
Individual retirement accounts (IRAs) are for people who might not have a workplace retirement account, like a 401(k), or who want to save outside their employer-sponsored plan, perhaps for a wider range of investment choices or to lower costs.
Where and how to
invest $2,000
invest in your future
Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
Securities and Insurance Products:
Certain securities products and services are offered through Prudential Investment Management Services LLC, member SIPC and located in Newark, NJ. See Statement of Financial Condition for Prudential Investment Management Services LLC.
“Prudential Advisors" is a brand name for the proprietary retail sales channel of The Prudential Insurance Company of America (“PICA”) and its insurance company and other affiliates (collectively “Prudential”). Prudential Advisors’ financial professionals are licensed insurance agents of Prudential. Pursuant to a strategic relationship between Prudential, LPL Enterprise, LLC (“LPLE”), and LPL Financial LLC (“LPLF”), Prudential Advisors financial professionals provide securities brokerage services and/or investment advice on securities solely as registered persons of LPL Enterprise, an affiliate of LPL Financial. LPLE and LPLF are not affiliated with Prudential. Securities and advisory services may also be offered through firms and financial professionals that are not affiliated with Prudential, LPLE and LPLF.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
Template: 1000797-00023-00
© 2025 Prudential Financial, Inc. and its related entities. Prudential, PGIM, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office) and Variable Life Insurance is distributed by Pruco Securities, LLC (“Pruco”), Newark, NJ (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD, Pruco) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ.
For additional important information about the products, services and companies that make them available, please click here.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.
Disclaimer
Accessibility
Black Enterprise is being paid $250,000 as part of its arrangement with Prudential Financial. Black Enterprise’s receipt of this compensation from Prudential creates a conflict of interest because of the financial incentive to promote Prudential. Black Enterprise and Alfred Edmonds, an associate of Black Enterprise, are not affiliated with Prudential and are not authorized or licensed to provide investment advice on behalf of Prudential.
Template: 1000797-00023-00
© 2025 Prudential Financial, Inc. and its related entities. Prudential, PGIM, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
“Prudential Advisors" is a brand name for the proprietary retail sales channel of The Prudential Insurance Company of America (“PICA”) and its insurance company and other affiliates (collectively “Prudential”). Prudential Advisors’ financial professionals are licensed insurance agents of Prudential. Pursuant to a strategic relationship between Prudential, LPL Enterprise, LLC (“LPLE”), and LPL Financial LLC (“LPLF”), Prudential Advisors financial professionals provide securities brokerage services and/or investment advice on securities solely as registered persons of LPL Enterprise, an affiliate of LPL Financial. LPLE and LPLF are not affiliated with Prudential. Securities and advisory services may also be offered through firms and financial professionals that are not affiliated with Prudential, LPLE and LPLF.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Securities and Insurance Products:
Certain securities products and services are offered through Prudential Investment Management Services LLC, member SIPC and located in Newark, NJ. See Statement of Financial Condition for Prudential Investment Management Services LLC.
Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office) and Variable Life Insurance is distributed by Pruco Securities, LLC (“Pruco”), Newark, NJ (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD, Pruco) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ.
For additional important information about the products, services and companies that make them available, please click here.
Disclaimer
Accessibility
Black Enterprise is being paid $250,000 as part of its arrangement with Prudential Financial. Black Enterprise’s receipt of this compensation from Prudential creates a conflict of interest because of the financial incentive to promote Prudential. Black Enterprise and Alfred Edmonds, an associate of Black Enterprise, are not affiliated with Prudential and are not authorized or licensed to provide investment advice on behalf of Prudential.
2 Michael Kitces, “Does Monte Carlo Analysis Actually Overstate Tail Risk In Retirement Projections?,” Nerd’s Eye View, July 5, 2017 (kitces.com/blog/monte-carlo-analysis-risk-fat-tails-vs-safe-withdrawal-rates-rolling-historical-returns/)
You can also ask an advisor what they expect
for realistic returns from your nest egg and how much income it should generate each year. Another way to help protect at least some of your income is to use part of your savings to buy a fixed annuity—an insurance contract that can provide guaranteed payments for life and shield that money from stock market risk. By running the numbers
and setting up an income plan, you can set safe spending goals.
What you can do next
Retirement is meant to be the golden years of your life. So, take steps now to help ensure they don’t turn to lead: Continue (or start) saving as much as you can to create not only the retirement income you’re pretty sure you’ll need, but to provide a safety net in case of common pitfalls. And consider meeting with a trusted financial advisor—sooner rather than later—to discuss how to manage your
budgeting challenges, set up checks and balances, and develop an income plan you can live with.
This does not constitute tax advice. Please consult a tax advisor.
David Rodeck is a freelance writer specializing in making insurance, investing, and retirement
planning understandable.
You can also ask an advisor what they expect for realistic returns from your nest egg and how much income it should generate each year.
“
”
6 surprises that could derail your retirement
retire with confidence
2
1
1055423-00004-00
Jan 05, 2023 - 5 min read - David Rodeck
Key takeaways
• Retirement can cost more than you think,
throwing off your financial plans.
• Health care expenses—for Medicare and
long-term care—can catch you off guard.
• Knowing potential pitfalls ahead of time can
help you prepare.
This article originally appeared on Oct. 24, 2022. It has been updated to reflect recent legislation.
Frequently, you have just one shot to prepare for and manage your retirement savings. To paraphrase Lin-Manuel Miranda, that’s a shot you don’t want to throw away. Trouble is, if the numbers don’t work out as you expect, it can throw off your plan and leave you with less than you anticipated to cover all your financial goals.
Here are six potential pitfalls and financial surprises that throw people off track, along with strategies to handle them.
Health care costs are still high, even with Medicare
Once you turn 65, you’re eligible to join Medicare. But although the government helps cover your health care expenses, it doesn’t pay for everything. Indeed, hefty deductibles and copayments might still come out of your pocket. To help cover these costs, you can sign up for extra private insurance, like Medigap or Medicare Advantage. Medigap always charges a monthly premium. While there are free versions of Medicare Advantage—with perks often promoted by celebrity pitch people—plans with more coverage usually charge premiums too.
For example, an average retired couple age 65 in 2022 may need approximately $315,000 saved (after tax) to cover health care expenses in retirement. So if you can, earmark that much of your retirement savings for health care. If you’re currently enrolled in a high-deductible health plan (HDHP), with a deductible of at least $1,500 for individuals and $3,000 for families, you can also save through a health savings account (HSA). Not only are these accounts triple tax-free (pretax contributions, tax-deferred growth, tax-free withdrawals for qualified health care costs), but you can keep (and use) them throughout retirement.
If you end up retiring before 65, you can’t join Medicare—which might mean buying an individual health insurance policy. Since premiums are based on your age, this cost can really add up. It may be worth remaining at work—if you can, of course—to maintain health care benefits until you turn 65 and qualify for Medicare.
Spending can be higher than you’d thought
As the saying goes, every day is Saturday in retirement. Problem is, that can lead to more spending than you expect—which might demand more income than you initially planned for. The conventional wisdom says you can get by with 80% of your final work income. But that’s far from guaranteed, and many retirees end up spending 90% or even 100% (or more) after work—especially early on, when they’re more physically fit and active.
One way to fine-tune your plan is by writing down your ideal retirement budget. Include where you plan to live, what you’ll do, and how much you think it might cost. (Make sure to include inflation when you crunch the numbers.) This exercise should be more accurate when you’re closer to retirement, rather than decades away. It can help you begin thinking about whether you’ll have a low-cost lifestyle or more expensive hobbies like travel.
1 Fidelity Benefits Consulting estimate, August 29, 2022. Health care and nursing home costs may vary by state. health(https://www.fidelity.com/viewpoints/personal-finance/plan-for-rising-health-care-costs)
With a target budget in mind, use a retirement savings calculator to see whether you’re setting aside enough to reach your goals. Saving beyond your minimum target provides a deeper cushion in case costs are higher than you expect. (Alternatively, you can try to delay retirement or work part-time to make your savings last longer.)
Your tax rate may not go down
In theory, you should owe less income tax once you stop working. But in reality, your tax bill may stay the same—or even rise. For instance, if you save only through a traditional, pretax retirement plan, like a 401(k), 403(b), or 457(b) at work or an IRA outside it, your withdrawals in retirement are 100% taxable at your regular income rate—and you may be forced to start taking required minimum distributions (RMDs) after age 73 (or, beginning in 2033, age 75). (The good news:
After-tax Roth versions of those accounts can enable tax-free withdrawals. Also, thanks to the SECURE 2.0 Act of 2022, you’ll face only a 25% tax hit—down from 50%—if you fail to take RMDs, and starting in 2024, Roth 401(k) accounts won’t have required distributions at all.)
At the same time, you may have fewer tax deductions in retirement, such as for children or contributions to a traditional retirement plan. Also, the IRS could tax part of your Social Security payments if you have more than $25,000 in income as an individual ($32,000 for married couples).
To get an idea of how much you might owe in taxes, estimate how much taxable retirement income you can expect, which allows you to gauge your tax bracket (at least based on current laws). To minimize taxes, consider saving through an after-tax Roth IRA or, if available, a Roth 401(k), 403(b), or 457(b). By giving up a tax break now, you can enjoy tax-free withdrawals in retirement. (Even so, tax planning for retirement can be complicated, so consider working with a financial planner on a strategy to maximize your income while minimizing taxes.)
Downsizing doesn’t create the windfall you expect
If you hope to boost your nest egg by downsizing—selling your home and moving to a smaller (or at least cheaper) one in retirement—it may not be as lucrative as you think. Buying and selling a home comes with numerous expenses, like repairs to get a property ready for sale, real estate commissions, home inspections, and closing costs.
At the same time, you’ll need to find an appropriate smaller home, condo, or apartment. Given the current real estate market, at least, buying your next place could wipe out all of your gains.
If you want to downsize, consider whether it’s a good fit for your retirement lifestyle. If it leads to extra money, see it as a bonus—but don’t depend on it.
Medicare doesn’t cover long-term care
The need for long-term care (LTC) can mean health care spending for a nursing home or assisted living facility, as well as having a nurse take care of you at home. The federal Administration for Community Living estimates that someone turning 65 today has almost a 70% chance of needing some type of long-term care—and one in five will need it for more than five years. These costs can be considerable, potentially running over $90,000 per year, depending on the type of care you need.
Unfortunately, Medicare generally doesn’t cover them. Medicaid (federal coverage for those with low income) might, but only after you’ve spent down virtually all your other assets. To prepare, earmark part of your savings for LTC. On average, men require 2.2 years of care, while women need 3.7 years.
Alternatively, you can buy an LTC policy (though premiums have been skyrocketing, and coverage is getting harder to find) or a life insurance policy with LTC coverage or related “living benefits.” Note that these policies can also be expensive, especially as you get older—which is why most people buy coverage before age 65.
Your savings drain quicker than expected
Whether due to more spending than expected, a market downturn, or low interest rates, you might deplete your retirement nest egg faster than you’d anticipated. That’s why it’s important to draw up a budget when you first retire. Save as much as possible during your career, and include the option to work part time at the start of your retirement.
One way to determine the viability of your portfolio is to discuss it with a financial advisor you trust. They might run a “Monte Carlo” simulation—basically, a computer analysis of the probability that your retirement saving and investing strategy will meet your needs. This can help you understand the savings you may need to last through retirement. (Keep in mind, some say Monte Carlo models are too conservative and lead retirees to spend less than they can afford to early in retirement.)
2 Michael Kitces, “Does Monte Carlo Analysis Actually Overstate Tail Risk In Retirement Projections?,” Nerd’s Eye View, July 5, 2017 (kitces.com/blog/monte-carlo-analysis-risk-fat-tails-vs-safe-withdrawal-rates-rolling-historical-returns/)
1 Fidelity Benefits Consulting estimate, August 29, 2022. Health care and nursing home costs may vary by state. health(https://www.fidelity.com/viewpoints/personal-finance/plan-for-rising-health-care-costs)
1055423-00004-00
”
You can also ask an advisor what they expect for realistic returns from your nest egg and how much income it should generate each year.
“
Retirement is meant to be the golden years of your
life. So, take steps now to help ensure they don’t
turn to lead: Continue (or start) saving as much as
you can to create not only the retirement income
you’re pretty sure you’ll need, but to provide a safety
net in case of common pitfalls. And consider
meeting with a trusted financial advisor—sooner
rather than later—to discuss how to manage your
budgeting challenges, set up checks and balances,
and develop an income plan you can live with.
This does not constitute tax advice. Please consult a tax advisor.
David Rodeck is a freelance writer specializing in making insurance, investing, and retirement
planning understandable.
Whether due to more spending than expected, a market downturn, or low interest rates, you might deplete your retirement nest egg faster than you’d anticipated. That’s why it’s important to draw up a budget when you first retire. Save as much as possible during your career, and include the option to work part time at the start of your retirement.
One way to determine the viability of your portfolio is to discuss it with a financial advisor you trust. They might run a “Monte Carlo” simulation—basically, a computer analysis of the probability that your retirement saving and investing strategy will meet your needs. This can help you understand the savings you may need to last through retirement. (Keep in mind, some say Monte Carlo models are too conservative and lead retirees to spend less than they can afford to early in retirement.)
2
With a target budget in mind, use a retirement savings calculator to see whether you’re setting aside enough to reach your goals. Saving beyond your minimum target provides a deeper cushion in case costs are higher than you expect. (Alternatively, you can try to delay retirement or work part-time to make your savings last longer.)
With a target budget in mind, use a retirement savings calculator to see whether you’re setting aside enough to reach your goals. Saving beyond your minimum target provides a deeper cushion in case costs are higher than you expect. (Alternatively, you can try to delay retirement or work part-time to make your savings last longer.)
As the saying goes, every day is Saturday in retirement. Problem is, that can lead to more spending than you expect—which might demand more income than you initially planned for. The conventional wisdom says you can get by with 80% of your final work income. But that’s far from guaranteed, and many retirees end up spending 90% or even 100% (or more) after work—especially early on, when they’re more physically fit and active.
One way to fine-tune your plan is by writing down your ideal retirement budget. Include where you plan to live, what you’ll do, and how much you think it might cost. (Make sure to include inflation when you crunch the numbers.) This exercise should be more accurate when you’re closer to retirement, rather than decades away. It can help you begin thinking about whether you’ll have a low-cost lifestyle or more expensive hobbies like travel.
1
Return
6 surprises that could derail your retirement
retire with confidence
"Prudential Advisors" is a brand name of The Prudential Insurance Company of America and its subsidiaries.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
Template: 1000797-00014-00
© 2023 Prudential Financial, Inc. and its related entities, Prudential, the Prudential logo, the Rock symbol, Prudential LINK and LINK by Prudential are service marks of Prudential Financial and its related entities, registered in many jurisdictions worldwide.
Financial advisors who are available through the Stages channel currently offer a more limited range of products and services as compared to the range of products and services offered through other Prudential distribution channels. These advisors currently offer only insurance products issued by PICA and its affiliates (“Prudential companies”). It is generally more profitable to Prudential if you purchase insurance products that are issued by a Prudential company than a non-Prudential company.
Comprehensive financial planning offered through the Stages channel is more limited in scope than comprehensive financial planning offered through the Prudential Advisors distribution channel.
Financial advisors through the Stages channel offer a no cost consultation and provide an overview of your financial life with proposed solutions for you to consider. You will not receive a written financial plan or investment recommendations as part of the no cost consultation.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Prudential and its affiliates are not liable for use of the Stages platform. Clients seeking information regarding their particular investment needs should contact a financial professional. Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only and may not be approved in all states. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
Securities and Insurance Products:
Certain securities products and services are offered through Pruco Securities, LLC and Prudential Investment Management Services, LLC, both members SIPC and located in Newark, NJ, or Prudential Annuities Distributors, Inc., located in Shelton, CT. See Statement of Financial Condition for Prudential Investment Management Services, LLC.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Prudential Stages is an umbrella marketing name for Pruco Securities LLC, (sometimes referred to as “Pruco”) doing business as Prudential Financial Planning Services, pursuant to a separate agreement. Investment advisory products and services are made available through Pruco, a registered investment adviser.
Assurance IQ, LLC a wholly-owned subsidiary of Prudential Financial, Inc. ("Prudential") matches buyers with products such as life and health insurance and auto insurance, enabling them to make purchases online or through an agent. Neither Prudential Financial, Inc. nor Assurance IQ issues, underwrites, or administers health plans or health insurance policies.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities and Variable Life Insurance are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ
Some of the products and services discussed on the Stages site are in development and may not be currently available.
For additional important information about the products, services and companies that make them available, please click here.*
Disclaimer
Accessibility
Jan 05, 2023 - 5 min read - David Rodeck
• Retirement can cost more than you think, throwing off your financial plans.
• Health care expenses—for Medicare and long-term care—can catch you off guard.
• Knowing potential pitfalls ahead of time can help you prepare.
This article originally appeared on Oct. 24, 2022. It has been updated to reflect recent legislation.
Frequently, you have just one shot to prepare for and manage your retirement savings. To paraphrase Lin-Manuel Miranda, that’s a shot you don’t want to throw away. Trouble is, if the numbers don’t work out as you expect, it can throw off your plan and leave you with less than you anticipated to cover all your financial goals.
Here are six potential pitfalls and financial surprises that throw people off track, along with strategies to handle them.
Key takeaways
Once you turn 65, you’re eligible to join Medicare. But although the government helps cover your health care expenses, it doesn’t pay for everything. Indeed, hefty deductibles and copayments might still come out of your pocket. To help cover these costs, you can sign up for extra private insurance, like Medigap or Medicare Advantage. Medigap always charges a monthly premium. While there are free versions of Medicare Advantage—with perks often promoted by celebrity pitch people—plans with more coverage usually charge premiums too.
For example, an average retired couple age 65 in 2022 may need approximately $315,000 saved (after tax) to cover health care expenses in retirement. So if you can, earmark that much of your retirement savings for health care. If you’re currently enrolled in a high-deductible health plan (HDHP), with a deductible of at least $1,500 for individuals and $3,000 for families, you can also save through a health savings account (HSA). Not only are these accounts triple tax-free (pretax contributions, tax-deferred growth, tax-free withdrawals for qualified health care costs), but you can keep (and use) them throughout retirement.
If you end up retiring before 65, you can’t join Medicare—which might mean buying an individual health insurance policy. Since premiums are based on your age, this cost can really add up. It may be worth remaining at work—if you can, of course—to maintain health care benefits until you turn 65 and qualify for Medicare.
Health care costs are still high, even with Medicare
Once you turn 65, you’re eligible to join Medicare. But although the government helps cover your health care expenses, it doesn’t pay for everything. Indeed, hefty deductibles and copayments might still come out of your pocket. To help cover these costs, you can sign up for extra private insurance, like Medigap or Medicare Advantage. Medigap always charges a monthly premium. While there are free versions of Medicare Advantage—with perks often promoted by celebrity pitch people—plans with more coverage usually charge premiums too.
For example, an average retired couple age 65 in 2022 may need approximately $315,000 saved (after tax) to cover health care expenses in retirement. So if you can, earmark that much of your retirement savings for health care. If you’re currently enrolled in a high-deductible health plan (HDHP), with a deductible of at least $1,500 for individuals and $3,000 for families, you can also save through a health savings account (HSA). Not only are these accounts triple tax-free (pretax contributions, tax-deferred growth, tax-free withdrawals for qualified health care costs), but you can keep (and use) them throughout retirement.
If you end up retiring before 65, you can’t join Medicare—which might mean buying an individual health insurance policy. Since premiums are based on your age, this cost can really add up. It may be worth remaining at work—if you can, of course—to maintain health care benefits until you turn 65 and qualify for Medicare.
Spending can be higher than you’d thought
In theory, you should owe less income tax once you stop working. But in reality, your tax bill may stay the same—or even rise. For instance, if you save only through a traditional, pretax retirement plan, like a 401(k), 403(b), or 457(b) at work or an IRA outside it, your withdrawals in retirement are 100% taxable at your regular income rate—and you may be forced to start taking required minimum distributions (RMDs) after age 73 (or, beginning in 2033, age 75). (The good news:
After-tax Roth versions of those accounts can enable tax-free withdrawals. Also, thanks to the SECURE 2.0 Act of 2022, you’ll face only a 25% tax hit—down from 50%—if you fail to take RMDs, and starting in 2024, Roth 401(k) accounts won’t have required distributions at all.)
At the same time, you may have fewer tax deductions in retirement, such as for children or contributions to a traditional retirement plan. Also, the IRS could tax part of your Social Security payments if you have more than $25,000 in income as an individual ($32,000 for married couples).
To get an idea of how much you might owe in taxes, estimate how much taxable retirement income you can expect, which allows you to gauge your tax bracket (at least based on current laws). To minimize taxes, consider saving through an after-tax Roth IRA or, if available, a Roth 401(k), 403(b), or 457(b). By giving up a tax break now, you can enjoy tax-free withdrawals in retirement. (Even so, tax planning for retirement can be complicated, so consider working with a financial planner on a strategy to maximize your income while minimizing taxes.)
Your tax rate may not go down
If you hope to boost your nest egg by downsizing—selling your home and moving to a smaller (or at least cheaper) one in retirement—it may not be as lucrative as you think. Buying and selling a home comes with numerous expenses, like repairs to get a property ready for sale, real estate commissions, home inspections, and closing costs.
At the same time, you’ll need to find an appropriate smaller home, condo, or apartment. Given the current real estate market, at least, buying your next place could wipe out all of your gains.
If you want to downsize, consider whether it’s a good fit for your retirement lifestyle. If it leads to extra money, see it as a bonus—but don’t depend on it.
Downsizing doesn’t create the windfall you expect
The need for long-term care (LTC) can mean health care spending for a nursing home or assisted living facility, as well as having a nurse take care of you at home. The federal Administration for Community Living estimates that someone turning 65 today has almost a 70% chance of needing some type of long-term care—and one in five will need it for more than five years. These costs can be considerable, potentially running over $90,000 per year, depending on the type of care you need.
Unfortunately, Medicare generally doesn’t cover them. Medicaid (federal coverage for those with low income) might, but only after you’ve spent down virtually all your other assets. To prepare, earmark part of your savings for LTC. On average, men require 2.2 years of care, while women need 3.7 years.
Alternatively, you can buy an LTC policy (though premiums have been skyrocketing, and coverage is getting harder to find) or a life insurance policy with LTC coverage or related “living benefits.” Note that these policies can also be expensive, especially as you get older—which is why most people buy coverage before age 65.
Medicare doesn’t cover long-term care
Your savings drain quicker than expected
Whether due to more spending than expected, a market downturn, or low interest rates, you might deplete your retirement nest egg faster than you’d anticipated. That’s why it’s important to draw up a budget when you first retire. Save as much as possible during your career, and include the option to work part time at the start of your retirement.
One way to determine the viability of your portfolio is to discuss it with a financial advisor you trust. They might run a “Monte Carlo” simulation—basically, a computer analysis of the probability that your retirement saving and investing strategy will meet your needs. This can help you understand the savings you may need to last through retirement. (Keep in mind, some say Monte Carlo models are too conservative and lead retirees to spend less than they can afford to early in retirement.)
You can also ask an advisor what they expect
for realistic returns from your nest egg and how
much income it should generate each year.
Another way to help protect at least some of your
income is to use part of your savings to buy a fixed
annuity—an insurance contract that can provide
guaranteed payments for life and shield that money
from stock market risk. By running the numbers
and setting up an income plan, you can set safe
spending goals.
What you can do next
2 Michael Kitces, “Does Monte Carlo Analysis Actually Overstate Tail Risk In Retirement Projections?,” Nerd’s Eye View, July 5, 2017 (kitces.com/blog/monte-carlo-analysis-risk-fat-tails-vs-safe-withdrawal-rates-rolling-historical-returns/)
1 Fidelity Benefits Consulting estimate, August 29, 2022. Health care and nursing home costs may vary by state. health(https://www.fidelity.com/viewpoints/personal-finance/plan-for-rising-health-care-costs)
1055423-00004-00
”
You can also ask an advisor what they expect for realistic returns from your nest egg and how much income it should generate each year.
“
You can also ask an advisor what they expect
for realistic returns from your nest egg and how much income it should generate each year. Another way to help protect at least some of your income is to use part of your savings to buy a fixed annuity—an insurance contract that can provide guaranteed payments for life and shield that money from stock market risk. By running the numbers
and setting up an income plan, you can set safe spending goals.
What you can do next
Retirement is meant to be the golden years of your life. So, take steps now to help ensure they don’t turn to lead: Continue (or start) saving as much as you can to create not only the retirement income you’re pretty sure you’ll need, but to provide a safety net in case of common pitfalls. And consider meeting with a trusted financial advisor—sooner rather than later—to discuss how to manage your
budgeting challenges, set up checks and balances, and develop an income plan you can live with.
This does not constitute tax advice. Please consult a tax advisor.
David Rodeck is a freelance writer specializing in making insurance, investing, and retirement
planning understandable.
Your tax rate may not go down
In theory, you should owe less income tax once you stop working. But in reality, your tax bill may stay the same—or even rise. For instance, if you save only through a traditional, pretax retirement plan, like a 401(k), 403(b), or 457(b) at work or an IRA outside it, your withdrawals in retirement are 100% taxable at your regular income rate—and you may be forced to start taking required minimum distributions (RMDs) after age 73 (or, beginning in 2033, age 75). (The good news: After-tax Roth versions of those accounts can enable tax-free withdrawals. Also, thanks to the SECURE 2.0 Act of 2022, you’ll face only a 25% tax hit—down from 50%—if you fail to take RMDs, and starting in 2024, Roth 401(k) accounts won’t have required distributions at all.)
At the same time, you may have fewer tax deductions in retirement, such as for children or contributions to a traditional retirement plan. Also, the IRS could tax part of your Social Security payments if you have more than $25,000 in income as an individual ($32,000 for married couples).
To get an idea of how much you might owe in taxes, estimate how much taxable retirement income you can expect, which allows you to gauge your tax bracket (at least based on current laws). To minimize taxes, consider saving through an after-tax Roth IRA or, if available, a Roth 401(k), 403(b), or 457(b). By giving up a tax break now, you can enjoy tax-free withdrawals in retirement. (Even so, tax planning for retirement can be complicated, so consider working with a financial planner on a strategy to maximize your income while minimizing taxes.)
Downsizing doesn’t create the windfall
you expect
If you hope to boost your nest egg by downsizing—selling your home and moving
to a smaller (or at least cheaper) one in retirement—it may not be as lucrative as you think. Buying and selling a home comes with numerous expenses, like repairs to get a property ready for sale, real estate commissions, home inspections, and
closing costs.
At the same time, you’ll need to find an appropriate smaller home, condo, or apartment. Given the current real estate market, at least, buying your next place could wipe out all of your gains. If you want to downsize, consider whether it’s a good fit for your retirement lifestyle. If it leads to extra money, see it as a bonus—but don’t depend on it.
Medicare doesn’t cover long-term care
The need for long-term care (LTC) can mean health care spending for a nursing home or assisted living facility, as well as having a nurse take care of you at home. The federal Administration for Community Living estimates that someone turning 65 today has almost a 70% chance of needing some type of long-term care—and one in five will need it for more than five years. These costs can be considerable, potentially running over $90,000 per year, depending on the type of care you need.
Unfortunately, Medicare generally doesn’t cover them. Medicaid (federal coverage for those with low income) might, but only after you’ve spent down virtually all your other assets. To prepare, earmark part of your savings for LTC. On average, men require 2.2 years of care, while women need 3.7 years.
Alternatively, you can buy an LTC policy (though premiums have been skyrocketing, and coverage is getting harder to find) or a life insurance policy with LTC coverage or related “living benefits.” Note that these policies can also be expensive, especially as you get older—which is why most people buy coverage before age 65.
Your savings drain quicker than expected
Whether due to more spending than expected, a market downturn, or low interest rates, you might deplete your retirement nest egg faster than you’d anticipated. That’s why it’s important to draw up a budget when you first retire. Save as much as possible during your career, and include the option to work part time at the start of your retirement.
One way to determine the viability of your portfolio is to discuss it with a financial advisor you trust. They might run a “Monte Carlo” simulation—basically, a computer analysis of the probability that your retirement saving and investing strategy will meet your needs. This can help you understand the savings you may need to last through retirement. (Keep in mind, some say Monte Carlo models are too conservative and lead retirees to spend less than they can afford to early in retirement.)
2
With a target budget in mind, use a retirement savings calculator to see whether you’re setting aside enough to reach your goals. Saving beyond your minimum target provides a deeper cushion in case costs are higher than you expect. (Alternatively, you can try to delay retirement or work part-time to make your savings last longer.)
Jan 05, 2023 - 5 min read - David Rodeck
Key takeaways
• Retirement can cost more than you think,
throwing off your financial plans.
• Health care expenses—for Medicare and
long-term care—can catch you off guard.
• Knowing potential pitfalls ahead of time can
help you prepare.
This article originally appeared on Oct. 24, 2022. It has been updated to reflect
recent legislation.
Frequently, you have just one shot to prepare for and manage your retirement savings. To paraphrase Lin-Manuel Miranda, that’s a shot you don’t want to throw away. Trouble is, if the numbers don’t work out as you expect, it can throw off your plan and leave you with less than you anticipated to cover all your financial goals.
Here are six potential pitfalls and financial surprises that throw people off track, along with strategies to handle them.
Health care costs are still high, even
with Medicare
Once you turn 65, you’re eligible to join Medicare. But although the government helps cover your health care expenses, it doesn’t pay for everything. Indeed, hefty deductibles and copayments might still come out of your pocket. To help cover these costs, you can sign up for extra private insurance, like Medigap or Medicare Advantage. Medigap always charges a monthly premium. While there are free versions of Medicare Advantage—with perks often promoted by celebrity pitch people—plans with more coverage usually charge premiums too.
For example, an average retired couple
age 65 in 2022 may need approximately $315,000 saved (after tax) to cover health care expenses in retirement. So if you can, earmark that much of your retirement
savings for health care. If you’re currently enrolled in a high-deductible health plan (HDHP), with a deductible of at least $1,500 for individuals and $3,000 for families, you can also save through a health savings account (HSA). Not only are these accounts triple tax-free (pretax contributions, tax-deferred growth, tax-free withdrawals for qualified health care costs), but you can keep (and use) them throughout retirement.
If you end up retiring before 65, you can’t join Medicare—which might mean buying an individual health insurance policy. Since premiums are based on your age, this cost can really add up. It may be worth remaining at work—if you can, of course—to maintain health care benefits until you turn 65 and qualify for Medicare.
Spending can be higher than you’d thought
As the saying goes, every day is Saturday
in retirement. Problem is, that can lead to more spending than you expect—which
might demand more income than you
initially planned for. The conventional
wisdom says you can get by with 80% of
your final work income. But that’s far from guaranteed, and many retirees end up spending 90% or even 100% (or more) after work—especially early on, when they’re more physically fit and active.
One way to fine-tune your plan is by writing down your ideal retirement budget. Include where you plan to live, what you’ll do, and how much you think it might cost. (Make sure to include inflation when you crunch the numbers.) This exercise should be more accurate when you’re closer to retirement, rather than decades away. It can help you begin thinking about whether you’ll have a low-cost lifestyle or more expensive hobbies like travel.
1
6 surprises that could derail your retirement
retire with confidence
Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
Securities and Insurance Products:
Certain securities products and services are offered through Prudential Investment Management Services LLC, member SIPC and located in Newark, NJ. See Statement of Financial Condition for Prudential Investment Management Services LLC.
“Prudential Advisors" is a brand name for the proprietary retail sales channel of The Prudential Insurance Company of America (“PICA”) and its insurance company and other affiliates (collectively “Prudential”). Prudential Advisors’ financial professionals are licensed insurance agents of Prudential. Pursuant to a strategic relationship between Prudential, LPL Enterprise, LLC (“LPLE”), and LPL Financial LLC (“LPLF”), Prudential Advisors financial professionals provide securities brokerage services and/or investment advice on securities solely as registered persons of LPL Enterprise, an affiliate of LPL Financial. LPLE and LPLF are not affiliated with Prudential. Securities and advisory services may also be offered through firms and financial professionals that are not affiliated with Prudential, LPLE and LPLF.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
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© 2025 Prudential Financial, Inc. and its related entities. Prudential, PGIM, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office) and Variable Life Insurance is distributed by Pruco Securities, LLC (“Pruco”), Newark, NJ (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD, Pruco) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ.
For additional important information about the products, services and companies that make them available, please click here.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.
Disclaimer
Accessibility
Black Enterprise is being paid $250,000 as part of its arrangement with Prudential Financial. Black Enterprise’s receipt of this compensation from Prudential creates a conflict of interest because of the financial incentive to promote Prudential. Black Enterprise and Alfred Edmonds, an associate of Black Enterprise, are not affiliated with Prudential and are not authorized or licensed to provide investment advice on behalf of Prudential.
Template: 1000797-00023-00
© 2025 Prudential Financial, Inc. and its related entities. Prudential, PGIM, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
“Prudential Advisors" is a brand name for the proprietary retail sales channel of The Prudential Insurance Company of America (“PICA”) and its insurance company and other affiliates (collectively “Prudential”). Prudential Advisors’ financial professionals are licensed insurance agents of Prudential. Pursuant to a strategic relationship between Prudential, LPL Enterprise, LLC (“LPLE”), and LPL Financial LLC (“LPLF”), Prudential Advisors financial professionals provide securities brokerage services and/or investment advice on securities solely as registered persons of LPL Enterprise, an affiliate of LPL Financial. LPLE and LPLF are not affiliated with Prudential. Securities and advisory services may also be offered through firms and financial professionals that are not affiliated with Prudential, LPLE and LPLF.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Securities and Insurance Products:
Certain securities products and services are offered through Prudential Investment Management Services LLC, member SIPC and located in Newark, NJ. See Statement of Financial Condition for Prudential Investment Management Services LLC.
Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office) and Variable Life Insurance is distributed by Pruco Securities, LLC (“Pruco”), Newark, NJ (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD, Pruco) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ.
For additional important information about the products, services and companies that make them available, please click here.
Disclaimer
Accessibility
Black Enterprise is being paid $250,000 as part of its arrangement with Prudential Financial. Black Enterprise’s receipt of this compensation from Prudential creates a conflict of interest because of the financial incentive to promote Prudential. Black Enterprise and Alfred Edmonds, an associate of Black Enterprise, are not affiliated with Prudential and are not authorized or licensed to provide investment advice on behalf of Prudential.
5 min read - Oct 27, 2022 - Deborah Abrams Kaplan
Key takeaways
• 401(k)s are tax-advantaged workplace
retirement savings plans.
• Annuities offer guaranteed lifetime
income—and some can invest and grow.
• More employers are offering annuities in
their 401(k) plans.
At some point in your career, you’ll likely want to retire. There are many different options for stashing retirement savings away so that you’ll be able to afford it—and for providing income throughout your golden years. But the types of retirement vehicles you choose can affect how easy it is to access your money, and how much you’ll owe in taxes on it.
ANNUITIES AND 401(k)s:
TWO PIECES OF A RETIREMENT PUZZLE
retire with confidence
1064585-00002-00
What’s a 401(k), and how does it work?
A 401(k) is a type of “defined contribution” (DC) retirement plan: Unlike traditional “defined benefit” (DB) pensions, with DC plans, employees or organization members are responsible for funding their own accounts. (Employers may contribute to their employees’ accounts too.) With a 401(k), you can have a portion of your wages deducted from your paycheck and invested in a range of mutual funds and sometimes other investments. Other defined contribution plans include 403(b)s (available to some public school and hospital employees) and 457(b)s (for some government and nonprofit workers).
401(k)s and similar plans offer important tax advantages: In a traditional 401(k), you contribute pretax dollars, and the account can grow tax deferred until you withdraw from it, typically in retirement. At that point, you’ll owe regular income tax at your then-current rate.
You may also be able to choose a Roth 401(k): You contribute money that’s already been taxed, but distributions are tax-free if you hold the account for at least five years and meet other criteria.
• Investment types: A 401(k) plan allows you
to choose from a menu of mutual funds
that invest in stocks or bonds, “target-date”
funds that hold a broad range of
investments and grow more conservative
over time, and sometimes funds that hold
shares of the employer’s stock.
• Contribution limits: In 2023, the IRS says
you can contribute up to $22,500 to your
401(k) ($30,000 if you’ll be at least age 50
by Dec. 31). There's also a combined limit
on how much an employee and employer
can contribute each year. Thanks to the
SECURE 2.0 Act of 2022, you’ll be able to
save even more if you’re between ages 60
and 63. Beginning in 2025, savers in this
age range can put away an additional
$100,000, or 50% over the regular catch
up limit (whichever is higher).
• Vesting: This refers to how much of the
account you own. Your contributions (and
their earnings) are always yours to keep.
But your employer may have a vesting
schedule for their contributions (and
related earnings) to encourage you to stay
at the company. For example, you might
become fully vested after you’ve been
employed for three years—after that, you’d
own the entire account even if you leave
your job. Or, you might vest
incrementally—say, 25% after one year,
50% after two years and so on.
• Portability: When you leave a company,
you’ll typically have four options: keep your
money in the employer’s plan; roll some or
all of your account over to your new
employer’s 401(k) or to your own individual
retirement account (IRA); or cash it out
(this will trigger income taxes and a
possible early-withdrawal penalty, so do it
only if you absolutely need the money).
Required minimum distributions (RMDs): Traditional IRAs, along with traditional and Roth 401(k)s (unless you’re still working for the employer), have federally required minimum amounts you must withdraw each year, starting at age 73.
401(k) advantages
There are many benefits to a 401(k).
• There may be a match. Some employers
encourage you to invest in your future by
matching a portion of what you put in your
account. That’s like getting free money, so
you should consider saving at least enough
to earn the full match.
• It’s automatic. Once you set up
contributions from your payroll, investing
becomes routine and easier to fit in your
budget. (If you don’t see the money, you’re
less likely to miss it.) The same goes
for automatic contribution
increases—maybe by one or two
percentage points a year—a (relatively)
painless way to help your account grow.
• Your investment might grow. With multiple
investment options, you can often choose
how much risk you want to take with your
money (or, if target-date funds are
available, choose the one that best matches
your situation). The money can compound
and grow over time—even more so with
regular investing and employer matching.
• You get tax breaks. When you contribute to
a traditional 401(k), you may pay less in
taxes during your working years. That’s
because the money you put in comes from
your paycheck before taxes are taken out.
This lowers your taxable income (and also
means that every dollar you contribute
costs less than a dollar in take-home pay).
With a Roth 401(k), you get the tax benefit
down the road: You contribute after-tax
dollars, but the account can grow tax-free,
and you won’t owe taxes when you
withdraw if you meet certain criteria.
401(k) disadvantages
There can also be some negatives.
• Limited investment options. Your choices
include only what’s on your employer’s or
organization’s menu.
• You don’t have full control over when to
take money out.
Besides taxes and possible penalties
on withdrawals before age 59½, you’ll face
required minimum distributions (RMDs)
later—you have to withdraw a certain
amount each year starting at age 73. That
may not work well with your needs or with
the value of your investments.
• You might owe more tax than you expect.
Usually, people assume they’ll be in a lower
tax bracket—and face lower income
taxes—after they retire and start
withdrawing from their accounts. But that’s
not always the case, and you may owe
more than you anticipated.
What's an annuity, and how does it work?
An annuity is an insurance product that provides regular income payments for life. Typically purchased through an insurance company, it can help protect and, depending on the kind of annuity, even grow your retirement income—with taxes deferred until you start taking payments.
Some annuities can provide benefits right away. For instance, if you have a lump sum of money, you can buy an “immediate” annuity and start receiving payments (with interest) at once.
Or, an annuity can be deferred: You make either a lump-sum payment or multiple payments first, then start to receive income installments later.
Types of annuities
You can also categorize annuities by how the payments are determined.
• Fixed: These annuities guarantee payments
at a specific rate and amount, no matter
what happens in the market.
• Variable: Variable annuities are tied to the
ups and downs of the stock market, and
the income you receive can fluctuate based
on market conditions. These annuities
involve more risk but have higher potential
for growth.
• Indexed: These annuities pay interest
based on the performance of an index—an
often large group of stocks that track a
portion of the market (like the S&P 500®
index of large companies listed on
U.S. stock exchanges) rather than the
overall market itself.
Annuity advantages
Annuities provide important advantages for retirement:
• They ensure steady income. You get a
source of regular, reliable income.
• You control the terms. If you’re married,
you can usually choose to take full
payments for the rest of your life or partial
payments that will continue to go to your
spouse if you should die first. Also,
you decide how much risk to take. You can
choose a lower-risk fixed annuity (so you
know exactly how much you’ll receive), or a
variable annuity (which rises and falls with
the market—it involves more risk, but also
potentially more growth).
• They can offer some growth potential.
Annuities can provide income for life, but
you still can seek more growth by selecting
a more aggressive variable annuity.
• There’s no limit. You can put as much
money as you like in an annuity. For
example, you might choose to guarantee
some income with an annuity while keeping
the rest of your retirement money
in an account that can continue to grow.
Annuity disadvantages
Annuities also have their potential downsides.
• You might make more money investing.
With annuities, you’re often trading hopes
of growth—and beating inflation—for the
security of guaranteed payments.
• The provider could fail. Like any insurance
product, annuity guarantees are only as
strong as the company that provides them.
• Typically, they’re hard to get out of. Once
you've bought an annuity, you’ll likely be
committed to it and unable to get your
money back except according to the terms
of your contract.
• Variable annuities can be expensive. While
these annuities usually offer the most
potential for growth, they also tend to come
with multiple fees.
What to consider when you choose
In some ways, annuities and workplace retirement accounts are two sides of the same coin. A defined contribution plan like a 401(k) is considered a good way to accumulate (save) retirement funds even if you’re starting from scratch. By contrast, annuities are for the decumulation (withdrawal) phase of retirement; because they typically require a large initial amount to provide the income you’ll need, they’re considered best for preretirees (typically over age 50) who’ve already built up a nest egg and are concerned about having a reliable retirement income stream in addition to Social Security.
But that’s a conventional way of thinking about it, and it may not apply to you. There are reasons to choose one over the other, and there are times to consider holding multiple retirement vehicles.
If an employer offers a 401(k) (or similar plan), it’s a smart idea to take advantage of it. Besides the tax breaks, you can usually invest more each year than you can with an IRA. And if your employer matches contributions, think about saving at least enough to take full advantage of that money.
But not all employers offer a 401(k). And if you work part time, you might not have access to a workplace plan at all. In that case, you might want to consider purchasing an annuity, either with a lump sum (if you have it) or with regular payments. Or if you’re approaching retirement and are concerned about stock market risk, putting some of your money in an annuity may be a safer choice.
It’s also important to consider how much income you want in retirement. Some annuities guarantee a set payout at regular intervals, while a 401(k)’s return may depend on market factors—and you may not be able to control your withdrawal schedule. And if you start contributing to a 401(k) later in life, your money has less time to grow.
Can you roll over an annuity into a 401(k)?
The short answer: Yes, but it’s complicated.
You can sometimes roll an annuity into a 401(k) plan if the annuity is already held in a “qualified” retirement account like an IRA. However, both the 401(k) and annuity provider must have rules that allow this.
The SECURE 2.0 Act of 2022 made it easier for employers to add annuities to their 401(k) investment options—so that may be available to you if it’s not already. Even so, while annuities are pretty common in 403(b) plans, less than one in five 401(k)s currently offer them.*
What you can do next
You might want to evaluate your retirement saving and income options with a trusted financial professional who can help you choose what’s best for your situation. There’s no reason to stick with only one vehicle to provide income during retirement, and with changes like those in the SECURE 2.0 Act, it’s worth reviewing your choices. Given your financial goals, sometimes having multiple retirement accounts and products like annuities are the best ways to go.
Of course, you should consult your tax and legal advisors regarding your circumstances.
Written by Deborah Abrams Kaplan
Deborah Abrams Kaplan covers personal finance and insurance for publications and brands. She previously investigated professional liability claims for an insurance company.
*Prudential does not currently offer these options.
Two common tools in the retirement box are 401(k) plans and annuities. They can both be useful as you plan for your future, but there are important differences between them.
1064585-00002-00
The short answer: Yes, but it’s complicated.
You can sometimes roll an annuity into a 401(k) plan if the annuity is already held in a “qualified” retirement account like an IRA. However, both the 401(k) and annuity provider must have rules that allow this.
The SECURE 2.0 Act of 2022 made it easier for employers to add annuities to their 401(k) investment options—so that may be available to you if it’s not already. Even so, while annuities are pretty common in 403(b) plans, less than one in five 401(k)s currently offer them.*
Two common tools in the retirement box are 401(k) plans and annuities. They can both be useful as you plan for your future, but there are important differences between them.
Two common tools in the retirement box are 401(k) plans and annuities. They can both be useful as you plan for your future, but there are important differences between them.
• 401(k)s are tax-advantaged workplace retirement savings plans.
• Annuities offer guaranteed lifetime income—and some can invest and grow.
• More employers are offering annuities in their 401(k) plans.
At some point in your career, you’ll likely want to retire. There are many different options for stashing retirement savings away so that you’ll be able to afford it—and for providing income throughout your golden years. But the types of retirement vehicles you choose can affect how easy it is to access your money, and how much you’ll owe in taxes on it.
Return
ANNUITIES AND 401(k)s:
TWO PIECES OF A
RETIREMENT PUZZLE
retire with confidence
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*Prudential does not currently offer these options.
You might want to evaluate your retirement saving and income options with a trusted financial professional who can help you choose what’s best for your situation. There’s no reason to stick with only one vehicle to provide income during retirement, and with changes like those in the SECURE 2.0 Act, it’s worth reviewing your choices. Given your financial goals, sometimes having multiple retirement accounts and products like annuities are the best ways to go.
Of course, you should consult your tax and legal advisors regarding your circumstances.
Written by Deborah Abrams Kaplan
Deborah Abrams Kaplan covers personal finance and insurance for publications and brands. She previously investigated professional liability claims for an insurance company.
Footnote: Prudential does not currently offer these options.
5 min read - Oct 27, 2022 - Deborah Abrams Kaplan
Key takeaways
• 401(k)s are tax-advantaged workplace retirement savings plans.
• Annuities offer guaranteed lifetime income—and some can invest and grow.
• More employers are offering annuities in their 401(k) plans.
At some point in your career, you’ll likely want to retire. There are many different options for stashing retirement savings away so that you’ll be able to afford it—and for providing income throughout your golden years. But the types of retirement vehicles you choose can affect how easy it is to access your money, and how much you’ll owe in taxes on it.
A 401(k) is a type of “defined contribution” (DC) retirement plan: Unlike traditional “defined benefit” (DB) pensions, with DC plans, employees or organization members are responsible for funding their own accounts. (Employers may contribute to their employees’ accounts too.) With a 401(k), you can have a portion of your wages deducted from your paycheck and invested in a range of mutual funds and sometimes other investments. Other defined contribution plans include 403(b)s (available to some public school and hospital employees) and 457(b)s (for some government and nonprofit workers).
401(k)s and similar plans offer important tax advantages: In a traditional 401(k), you contribute pretax dollars, and the account can grow tax deferred until you withdraw from it, typically in retirement. At that point, you’ll owe regular income tax at your then-current rate.
You may also be able to choose a Roth 401(k): You contribute money that’s already been taxed, but distributions are tax-free if you hold the account for at least five years and meet other criteria.
• Investment types: A 401(k) plan allows you to choose your investments. Typically, you can pick
from a menu of mutual funds that invest in stocks or bonds, “target-date” funds that hold a broad
range of investments and grow more conservative over time, and sometimes funds that hold shares
of the employer’s stock.
• Contribution limits: In 2023, the IRS says you can contribute up to $22,500 to your 401(k)
($30,000 if you’ll be at least age 50 by Dec. 31). There's also a combined limit on how much an
employee and employer can contribute each year. Thanks to the SECURE 2.0 Act of 2022, you’ll
be able to save even more if you’re between ages 60 and 63. Beginning in 2025, savers in this age
range can put away an additional $100,000, or 50% over the regular catch-up limit (whichever
is higher).
• Vesting: This refers to how much of the account you own. Your contributions (and their earnings)
are always yours to keep. But your employer may have a vesting schedule for their contributions
(and related earnings) to encourage you to stay at the company. For example, you might become
fully vested after you’ve been employed for three years—after that, you’d own the entire account
even if you leave your job. Or, you might vest incrementally—say, 25% after one year, 50% after
two years and so on.
• Portability: When you leave a company, you’ll typically have four options: keep your money in the
employer’s plan; roll some or all of your account over to your new employer’s 401(k) or to your own
individual retirement account (IRA); or cash it out (this will trigger income taxes and a possible
early-withdrawal penalty, so do it only if you absolutely need the money).
Required minimum distributions (RMDs): Traditional IRAs, along with traditional and Roth 401(k)s (unless you’re still working for the employer), have federally required minimum amounts you must withdraw each year, starting at age 73.
What’s a 401(k), and how does it work?
There are many benefits to a 401(k).
• There may be a match. Some employers encourage you to invest in your future by matching a
portion of what you put in your account. That’s like getting free money, so you should consider
saving at least enough to earn the full match.
• It’s automatic. Once you set up contributions from your payroll, investing becomes routine and
easier to fit in your budget. (If you don’t see the money, you’re less likely to miss it.) The same goes
for automatic contribution increases—maybe by one or two percentage points a year—a (relatively)
painless way to help your account grow.
• Your investment might grow. With multiple investment options, you can often choose how much
risk you want to take with your money (or, if target-date funds are available, choose the one that
best matches your situation). The money can compound and grow over time—even more so with
regular investing and employer matching.
• You get tax breaks. When you contribute to a traditional 401(k), you may pay less in taxes during
your working years. That’s because the money you put in comes from your paycheck before taxes
are taken out. This lowers your taxable income (and also means that every dollar you contribute
costs less than a dollar in take-home pay). With a Roth 401(k), you get the tax benefit down the
road: You contribute after-tax dollars, but the account can grow tax-free, and you won’t owe taxes
when you withdraw if you meet certain criteria.
401(k) advantages
There can also be some negatives.
• Limited investment options. Your choices include only what’s on your employer’s or
organization’s menu.
• You don’t have full control over when to take money out. Besides taxes and possible penalties
on withdrawals before age 59½, you’ll face required minimum distributions (RMDs) later—you
have to withdraw a certain amount each year starting at age 73. That may not work well with
your needs or with the value of your investments.
• You might owe more tax than you expect. Usually, people assume they’ll be in a lower tax
bracket—and face lower income taxes—after they retire and start withdrawing from their
accounts. But that’s not always the case, and you may owe more than you anticipated.
401(k) disadvantages
An annuity is an insurance product that provides regular income payments for life. Typically purchased through an insurance company, it can help protect and, depending on the kind of annuity, even grow your retirement income—with taxes deferred until you start taking payments.
Some annuities can provide benefits right away. For instance, if you have a lump sum of money, you can buy an “immediate” annuity and start receiving payments (with interest) at once.
Or, an annuity can be deferred: You make either a lump-sum payment or multiple payments first, then start to receive income installments later.
What's an annuity, and how does it work?
You can also categorize annuities by how the payments are determined.
• Fixed: These annuities guarantee payments at a specific rate and amount, no matter what happens
in the market.
• Variable: Variable annuities are tied to the ups and downs of the stock market, and the income you
receive can fluctuate based on market conditions. These annuities involve more risk but have
higher potential for growth.
• Indexed: These annuities pay interest based on the performance of an index—an often large group
of stocks that track a portion of the market (like the S&P 500® index of large companies listed on
U.S. stock exchanges) rather than the overall market itself.
Types of annuities
Annuities provide important advantages for retirement:
• They ensure steady income. You get a source of regular, reliable income.
• You control the terms. If you’re married, you can usually choose to take full payments for the rest
of your life or partial payments that will continue to go to your spouse if you should die first. Also,
you decide how much risk to take. You can choose a lower-risk fixed annuity (so you know exactly
how much you’ll receive), or a variable annuity (which rises and falls with the market—it involves
more risk, but also potentially more growth).
• They can offer some growth potential. Annuities can provide income for life, but you still can seek
more growth by selecting a more aggressive variable annuity.
• There’s no limit. You can put as much money as you like in an annuity. For example, you might
choose to guarantee some income with an annuity while keeping the rest of your retirement money
in an account that can continue to grow.
Annuity advantages
Annuities also have their potential downsides.
• You might make more money investing. With annuities, you’re often trading hopes of growth—and
beating inflation—for the security of guaranteed payments.
• The provider could fail. Like any insurance product, annuity guarantees are only as strong as the
company that provides them.
• Typically, they’re hard to get out of. Once you've bought an annuity, you’ll likely be committed to it
and unable to get your money back except according to the terms of your contract.
• Variable annuities can be expensive. While these annuities usually offer the most potential for
growth, they also tend to come with multiple fees.
Annuity disadvantages
In some ways, annuities and workplace retirement accounts are two sides of the same coin. A defined contribution plan like a 401(k) is considered a good way to accumulate (save) retirement funds even if you’re starting from scratch. By contrast, annuities are for the decumulation (withdrawal) phase of retirement; because they typically require a large initial amount to provide the income you’ll need, they’re considered best for preretirees (typically over age 50) who’ve already built up a nest egg and are concerned about having a reliable retirement income stream in addition to Social Security.
But that’s a conventional way of thinking about it, and it may not apply to you. There are reasons to choose one over the other, and there are times to consider holding multiple retirement vehicles.
If an employer offers a 401(k) (or similar plan), it’s a smart idea to take advantage of it. Besides the tax breaks, you can usually invest more each year than you can with an IRA. And if your employer matches contributions, think about saving at least enough to take full advantage of that money.
But not all employers offer a 401(k). And if you work part time, you might not have access to a workplace plan at all. In that case, you might want to consider purchasing an annuity, either with a lump sum (if you have it) or with regular payments. Or if you’re approaching retirement and are concerned about stock market risk, putting some of your money in an annuity may be a safer choice.
It’s also important to consider how much income you want in retirement. Some annuities guarantee a set payout at regular intervals, while a 401(k)’s return may depend on market factors—and you may not be able to control your withdrawal schedule. And if you start contributing to a 401(k) later in life, your money has less time to grow.
What to consider when you choose
Can you roll over an annuity into a 401(k)?
The short answer: Yes, but it’s complicated.
You can sometimes roll an annuity into a 401(k) plan if the annuity is already held in a “qualified” retirement account like an IRA. However, both the 401(k) and annuity provider must have rules that allow this.
The SECURE 2.0 Act of 2022 made it easier for employers to add annuities to their 401(k) investment options—so that may be available to you if it’s not already. Even so, while annuities are pretty common in 403(b) plans, less than one in five 401(k)s currently offer them.*
What you can do next
1064585-00002-00
What’s a 401(k), and how does it work?
A 401(k) is a type of “defined contribution” (DC) retirement plan: Unlike traditional “defined benefit” (DB) pensions, with DC plans, employees or organization members are responsible for funding their own accounts. (Employers may contribute to their employees’ accounts too.) With a 401(k), you can have a portion of your wages deducted from your paycheck and invested in a range of mutual funds and sometimes other investments. Other defined contribution plans include 403(b)s (available to some public school and hospital employees) and 457(b)s (for some government and nonprofit workers).
401(k)s and similar plans offer important
tax advantages: In a traditional 401(k), you contribute pretax dollars, and the account
can grow tax deferred until you withdraw
from it, typically in retirement. At that point, you’ll owe regular income tax at your then-current rate.
You may also be able to choose a Roth 401(k): You contribute money that’s already been taxed, but distributions are tax-free if you hold the account for at least five years and meet other criteria.
• Investment types: A 401(k) plan allows you
to choose from a menu of mutual funds
that invest in stocks or bonds, “target-date”
funds that hold a broad range of
investments and grow more conservative
over time, and sometimes funds that hold
shares of the employer’s stock.
• Contribution limits: In 2023, the IRS says
you can contribute up to $22,500 to your
401(k) ($30,000 if you’ll be at least age 50
by Dec. 31). There's also a combined limit
on how much an employee and employer
can contribute each year. Thanks to the
SECURE 2.0 Act of 2022, you’ll be able to
save even more if you’re between ages 60
and 63. Beginning in 2025, savers in this
age range can put away an additional
$100,000, or 50% over the regular catch
up limit (whichever is higher).
• Vesting: This refers to how much of the
account you own. Your contributions (and
their earnings) are always yours to keep.
But your employer may have a vesting
schedule for their contributions (and
related earnings) to encourage you to stay
at the company. For example, you might
become fully vested after you’ve been
employed for three years—after that, you’d
own the entire account even if you leave
your job. Or, you might vest
incrementally—say, 25% after one year,
50% after two years and so on.
• Portability: When you leave a company,
you’ll typically have four options: keep your
money in the employer’s plan; roll some or
all of your account over to your new
employer’s 401(k) or to your own individual
retirement account (IRA); or cash it out
(this will trigger income taxes and a
possible early-withdrawal penalty, so do it
only if you absolutely need the money).
Required minimum distributions (RMDs): Traditional IRAs, along with traditional and Roth 401(k)s (unless you’re still working for the employer), have federally required minimum amounts you must withdraw each year, starting at age 73.
401(k) advantages
There are many benefits to a 401(k).
• There may be a match. Some employers
encourage you to invest in your future by
matching a portion of what you put in your
account. That’s like getting free money, so
you should consider saving at least enough
to earn the full match.
• It’s automatic. Once you set up
contributions from your payroll, investing
becomes routine and easier to fit in your
budget. (If you don’t see the money, you’re
less likely to miss it.) The same goes
for automatic contribution
increases—maybe by one or two
percentage points a year—a (relatively)
painless way to help your account grow.
• Your investment might grow. With multiple
investment options, you can often choose
how much risk you want to take with your
money (or, if target-date funds are
available, choose the one that best matches
your situation). The money can compound
and grow over time—even more so with
regular investing and employer matching.
• You get tax breaks. When you contribute to
a traditional 401(k), you may pay less in
taxes during your working years. That’s
because the money you put in comes from
your paycheck before taxes are taken out.
This lowers your taxable income (and also
means that every dollar you contribute
costs less than a dollar in take-home pay).
With a Roth 401(k), you get the tax benefit
down the road: You contribute after-tax
dollars, but the account can grow tax-free,
and you won’t owe taxes when you
withdraw if you meet certain criteria.
401(k) disadvantages
There can also be some negatives.
• Limited investment options. Your choices
include only what’s on your employer’s or
organization’s menu.
• You don’t have full control over when to
take money out.
Besides taxes and possible penalties
on withdrawals before age 59½, you’ll face
required minimum distributions (RMDs)
later—you have to withdraw a certain
amount each year starting at age 73. That
may not work well with your needs or with
the value of your investments.
• You might owe more tax than you expect.
Usually, people assume they’ll be in a lower
tax bracket—and face lower income
taxes—after they retire and start
withdrawing from their accounts. But that’s
not always the case, and you may owe
more than you anticipated.
What's an annuity, and how does it work?
An annuity is an insurance product that provides regular income payments for life. Typically purchased through an insurance company, it can help protect and, depending on the kind of annuity, even grow your retirement income—with taxes deferred until you start taking payments.
Some annuities can provide benefits right away. For instance, if you have a lump sum
of money, you can buy an “immediate” annuity and start receiving payments (with interest) at once.
Or, an annuity can be deferred: You make either a lump-sum payment or multiple payments first, then start to receive income installments later.
Types of annuities
You can also categorize annuities by how the payments are determined.
• Fixed: These annuities guarantee payments
at a specific rate and amount, no matter
what happens in the market.
• Variable: Variable annuities are tied to the
ups and downs of the stock market, and
the income you receive can fluctuate based
on market conditions. These annuities
involve more risk but have higher potential
for growth.
• Indexed: These annuities pay interest
based on the performance of an index—an
often large group of stocks that track a
portion of the market (like the S&P 500®
index of large companies listed on
U.S. stock exchanges) rather than the
overall market itself.
Annuity advantages
Annuities provide important advantages
for retirement:
• They ensure steady income. You get a
source of regular, reliable income.
• You control the terms. If you’re married,
you can usually choose to take full
payments for the rest of your life or partial
payments that will continue to go to your
spouse if you should die first. Also,
you decide how much risk to take. You can
choose a lower-risk fixed annuity (so you
know exactly how much you’ll receive), or a
variable annuity (which rises and falls with
the market—it involves more risk, but also
potentially more growth).
• They can offer some growth potential.
Annuities can provide income for life, but
you still can seek more growth by selecting
a more aggressive variable annuity.
• There’s no limit. You can put as much
money as you like in an annuity. For
example, you might choose to guarantee
some income with an annuity while keeping
the rest of your retirement money
in an account that can continue to grow.
Annuity disadvantages
Annuities also have their potential downsides.
• You might make more money investing.
With annuities, you’re often trading hopes
of growth—and beating inflation—for the
security of guaranteed payments.
• The provider could fail. Like any insurance
product, annuity guarantees are only as
strong as the company that provides them.
• Typically, they’re hard to get out of. Once
you've bought an annuity, you’ll likely be
committed to it and unable to get your
money back except according to the terms
of your contract.
• Variable annuities can be expensive. While
these annuities usually offer the most
potential for growth, they also tend to come
with multiple fees.
What to consider when you choose
In some ways, annuities and workplace retirement accounts are two sides of the same coin. A defined contribution plan like a 401(k) is considered a good way to accumulate (save) retirement funds even if you’re starting from scratch. By contrast, annuities are for the decumulation (withdrawal) phase of retirement; because they typically require a large initial amount to provide the income you’ll need, they’re considered best for preretirees (typically over age 50) who’ve already built up a nest egg and are concerned about having a reliable retirement income stream in addition to Social Security.
But that’s a conventional way of thinking about it, and it may not apply to you. There are reasons to choose one over the other, and there are times to consider holding multiple retirement vehicles.
If an employer offers a 401(k) (or similar plan), it’s a smart idea to take advantage of it. Besides the tax breaks, you can usually invest more each year than you can with an IRA. And if your employer matches contributions, think about saving at least enough to take full advantage of that money.
But not all employers offer a 401(k). And if you work part time, you might not have access to a workplace plan at all. In that case, you might want to consider purchasing an annuity, either with a lump sum (if you have it) or with regular payments. Or if you’re approaching retirement and are concerned about stock market risk, putting some of your money in an annuity may be a safer choice.
It’s also important to consider how much income you want in retirement. Some annuities guarantee a set payout at regular intervals, while a 401(k)’s return may depend on market factors—and you may not be able to control your withdrawal schedule. And if you start contributing to a 401(k) later in life, your money has less time to grow.
Can you roll over an annuity into a 401(k)?
The short answer: Yes, but it’s complicated.
You can sometimes roll an annuity into a 401(k) plan if the annuity is already held in a “qualified” retirement account like an IRA. However, both the 401(k) and annuity provider must have rules that allow this.
The SECURE 2.0 Act of 2022 made it
easier for employers to add annuities to their 401(k) investment options—so that may be available to you if it’s not already. Even so, while annuities are pretty common in 403(b) plans, less than one in five 401(k)s currently offer them.*
What you can do next
You might want to evaluate your retirement saving and income options with a trusted financial professional who can help you choose what’s best for your situation. There’s no reason to stick with only one vehicle to provide income during retirement, and with changes like those in the SECURE 2.0 Act, it’s worth reviewing your choices. Given your financial goals, sometimes having multiple retirement accounts and products like annuities are the best ways to go.
Of course, you should consult your tax and legal advisors regarding your circumstances.
Written by Deborah Abrams Kaplan
Deborah Abrams Kaplan covers personal finance and insurance for publications and brands. She previously investigated professional liability claims for an insurance company.
*Prudential does not currently offer
these options.
Two common tools in the retirement box are 401(k) plans and annuities. They can both be useful as you plan for your future, but there are important differences between them.
5 min read - Oct 27, 2022 -
Deborah Abrams Kaplan
Key takeaways
• 401(k)s are tax-advantaged workplace
retirement savings plans.
• Annuities offer guaranteed lifetime
income—and some can invest and grow.
• More employers are offering annuities in
their 401(k) plans.
At some point in your career, you’ll likely want to retire. There are many different options for stashing retirement savings away so that you’ll be able to afford it—and for providing income throughout your golden years. But the types of retirement vehicles you choose can affect how easy it is to access your money, and how much you’ll owe in taxes on it.
ANNUITIES AND 401(k)s:
TWO PIECES OF A RETIREMENT PUZZLE
retire with confidence
Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
Securities and Insurance Products:
Certain securities products and services are offered through Prudential Investment Management Services LLC, member SIPC and located in Newark, NJ. See Statement of Financial Condition for Prudential Investment Management Services LLC.
“Prudential Advisors" is a brand name for the proprietary retail sales channel of The Prudential Insurance Company of America (“PICA”) and its insurance company and other affiliates (collectively “Prudential”). Prudential Advisors’ financial professionals are licensed insurance agents of Prudential. Pursuant to a strategic relationship between Prudential, LPL Enterprise, LLC (“LPLE”), and LPL Financial LLC (“LPLF”), Prudential Advisors financial professionals provide securities brokerage services and/or investment advice on securities solely as registered persons of LPL Enterprise, an affiliate of LPL Financial. LPLE and LPLF are not affiliated with Prudential. Securities and advisory services may also be offered through firms and financial professionals that are not affiliated with Prudential, LPLE and LPLF.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
Template: 1000797-00023-00
© 2025 Prudential Financial, Inc. and its related entities. Prudential, PGIM, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office) and Variable Life Insurance is distributed by Pruco Securities, LLC (“Pruco”), Newark, NJ (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD, Pruco) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ.
For additional important information about the products, services and companies that make them available, please click here.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.
Disclaimer
Accessibility
Black Enterprise is being paid $250,000 as part of its arrangement with Prudential Financial. Black Enterprise’s receipt of this compensation from Prudential creates a conflict of interest because of the financial incentive to promote Prudential. Black Enterprise and Alfred Edmonds, an associate of Black Enterprise, are not affiliated with Prudential and are not authorized or licensed to provide investment advice on behalf of Prudential.
Template: 1000797-00023-00
© 2025 Prudential Financial, Inc. and its related entities. Prudential, PGIM, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
“Prudential Advisors" is a brand name for the proprietary retail sales channel of The Prudential Insurance Company of America (“PICA”) and its insurance company and other affiliates (collectively “Prudential”). Prudential Advisors’ financial professionals are licensed insurance agents of Prudential. Pursuant to a strategic relationship between Prudential, LPL Enterprise, LLC (“LPLE”), and LPL Financial LLC (“LPLF”), Prudential Advisors financial professionals provide securities brokerage services and/or investment advice on securities solely as registered persons of LPL Enterprise, an affiliate of LPL Financial. LPLE and LPLF are not affiliated with Prudential. Securities and advisory services may also be offered through firms and financial professionals that are not affiliated with Prudential, LPLE and LPLF.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Securities and Insurance Products:
Certain securities products and services are offered through Prudential Investment Management Services LLC, member SIPC and located in Newark, NJ. See Statement of Financial Condition for Prudential Investment Management Services LLC.
Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office) and Variable Life Insurance is distributed by Pruco Securities, LLC (“Pruco”), Newark, NJ (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD, Pruco) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ.
For additional important information about the products, services and companies that make them available, please click here.
Disclaimer
Accessibility
Black Enterprise is being paid $250,000 as part of its arrangement with Prudential Financial. Black Enterprise’s receipt of this compensation from Prudential creates a conflict of interest because of the financial incentive to promote Prudential. Black Enterprise and Alfred Edmonds, an associate of Black Enterprise, are not affiliated with Prudential and are not authorized or licensed to provide investment advice on behalf of Prudential.
The Retirement Challenges of Black and Hispanic Households
retire with confidence
1014483-00002-00
Dec 21, 2018
Key Takeaways
• Income and housing wealth are main
obstacles to retirement preparedness for
Blacks and Hispanics.
• A lack of wealth transfer across Black and
Hispanic families has exacerbated the
financial situation.
• While deep-seated and problematic, the
dialogue must continue on how to address
these challenges.
Over the 10 years from 2007 to 2016, the percentage of Black households at risk of not being able to maintain their standard of living in retirement rose from 52 to 54 percent, the Center for Retirement Research (CRR) at Boston College found using the NRRI. During that same period, the number of Hispanic households at risk rose from 51 to 61 percent. By contrast, the percentage of white households at risk rose from 42 to 48 percent.
A stunning 41 percent decline in Hispanics’ median housing wealth during that period accounts for much of the retirement risk increase for Hispanic households, according to the CRR. Hispanics were especially impacted by the downturn in housing prices between 2007 and 2016.
While the latest NRRI points to a worsening retirement security gap for Black and Hispanic American households, it doesn’t address the full extent of the challenges facing Black and Hispanic households.
Median income for Black and Hispanic households was not only much lower than white households in 2016, it had declined since 2007. Clearly, the income gap between white households and Black and Hispanic households has worsened.
The findings of the CRR are consistent with those of Prudential’s Financial Wellness Census ™, which surveyed more than 3,000 adults about their financial health. In the study, Blacks and Hispanics reported significantly less retirement savings and are more likely to worry about their financial future. Yet in a bright spot, among households with incomes above $50,000, a greater percentage of Black and Hispanic households feel they’re on track to help their children with a down payment of a home, and more are on track to reduce or pay off student loans
• Closing the retirement security gap will not
be easy, but here are a few things that
could help.
• Increase partnering between private
corporations and nonprofit institutions.
• Improve access to workplace retirement
plans.
• Engage financial services firms in
grassroots marketing partnerships, with
trusted community leaders.
• Increase access to financial wellness
programs.
Percentage of U.S. households at risk of not being able to maintain their standard of living in retirement
Financial status of 2007 2016
Black 52 54
Hispanic 51 61
White 42 48
Prudential served as the exclusive sponsor of the National Retirement Risk Index.
Read More
To view a summary of the results, read Black and Hispanic Households Face Retirement Challenges
You may also be interested in other
Financial Wellness or NRRI topics.
Download the CRR Issue Brief.
1014483-00002-00
You may also be interested in other Financial Wellness or NRRI topics.
You may also be interested in other Financial Wellness or NRRI topics.
Download the CRR Issue Brief.
Download the CRR Issue Brief.
Read More
To view a summary of the results, read Black and Hispanic Households Face Retirement Challenges
To view a summary of the results, read Black and Hispanic Households Face Retirement Challenges
Return
The Retirement Challenges of Black and Hispanic Households
retire with confidence
"Prudential Advisors" is a brand name of The Prudential Insurance Company of America and its subsidiaries.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
Template: 1000797-00014-00
© 2023 Prudential Financial, Inc. and its related entities, Prudential, the Prudential logo, the Rock symbol, Prudential LINK and LINK by Prudential are service marks of Prudential Financial and its related entities, registered in many jurisdictions worldwide.
Financial advisors who are available through the Stages channel currently offer a more limited range of products and services as compared to the range of products and services offered through other Prudential distribution channels. These advisors currently offer only insurance products issued by PICA and its affiliates (“Prudential companies”). It is generally more profitable to Prudential if you purchase insurance products that are issued by a Prudential company than a non-Prudential company.
Comprehensive financial planning offered through the Stages channel is more limited in scope than comprehensive financial planning offered through the Prudential Advisors distribution channel.
Financial advisors through the Stages channel offer a no cost consultation and provide an overview of your financial life with proposed solutions for you to consider. You will not receive a written financial plan or investment recommendations as part of the no cost consultation.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Prudential and its affiliates are not liable for use of the Stages platform. Clients seeking information regarding their particular investment needs should contact a financial professional. Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only and may not be approved in all states. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
Securities and Insurance Products:
Certain securities products and services are offered through Pruco Securities, LLC and Prudential Investment Management Services, LLC, both members SIPC and located in Newark, NJ, or Prudential Annuities Distributors, Inc., located in Shelton, CT. See Statement of Financial Condition for Prudential Investment Management Services, LLC.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Prudential Stages is an umbrella marketing name for Pruco Securities LLC, (sometimes referred to as “Pruco”) doing business as Prudential Financial Planning Services, pursuant to a separate agreement. Investment advisory products and services are made available through Pruco, a registered investment adviser.
Assurance IQ, LLC a wholly-owned subsidiary of Prudential Financial, Inc. ("Prudential") matches buyers with products such as life and health insurance and auto insurance, enabling them to make purchases online or through an agent. Neither Prudential Financial, Inc. nor Assurance IQ issues, underwrites, or administers health plans or health insurance policies.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities and Variable Life Insurance are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ
Some of the products and services discussed on the Stages site are in development and may not be currently available.
For additional important information about the products, services and companies that make them available, please click here.*
Disclaimer
Accessibility
Prudential served as the exclusive sponsor of the National Retirement Risk Index.
Median income for Black and Hispanic households was not only much lower than white households in 2016, it had declined since 2007. Clearly, the income gap between white households and Black and Hispanic households has worsened.
The findings of the CRR are consistent with those of Prudential’s Financial Wellness Census™, which surveyed more than 3,000 adults about their financial health. In the study, Blacks and Hispanics reported significantly less retirement savings and are more likely to worry about their financial future. Yet in a bright spot, among households with incomes above $50,000, a greater percentage of Black and Hispanic households feel they’re on track to help their children with a down payment of a home, and more are on track to reduce or pay off student loans
• Closing the retirement security gap will not be easy, but here are a few things that could help:
• Increase partnering between private corporations and nonprofit institutions.
• Improve access to workplace retirement plans.
• Engage financial services firms in grassroots marketing partnerships, with trusted
community leaders.
• Increase access to financial wellness programs.
Percentage of U.S. households at risk of not being able to maintain their standard of living
in retirement
The financial status of Black households in 2007 was 52% rising to 54% in 2016
The financial status of Hispanic households in 2007 was 51% rising to 61% in 2016
The financial status of White households in 2007 was 42% rising to 48% in 2016
Dec 21, 2018
Key Takeaways
• Income and housing wealth are main obstacles to retirement preparedness for Blacks and Hispanics.
• A lack of wealth transfer across Black and Hispanic families has exacerbated the financial situation.
• While deep-seated and problematic, the dialogue must continue on how to address
these challenges.
Over the 10 years from 2007 to 2016, the percentage of Black households at risk of not being able to maintain their standard of living in retirement rose from 52 to 54 percent, the Center for Retirement Research (CRR) at Boston College found using the NRRI. During that same period, the number of Hispanic households at risk rose from 51 to 61 percent. By contrast, the percentage of white households at risk rose from 42 to 48 percent.
A stunning 41 percent decline in Hispanics’ median housing wealth during that period accounts for much of the retirement risk increase for Hispanic households, according to the CRR. Hispanics were especially impacted by the downturn in housing prices between 2007 and 2016.
While the latest NRRI points to a worsening retirement security gap for Black and Hispanic
American households, it doesn’t address the full extent of the challenges facing Black and
Hispanic households.
Read More
1014483-00002-00
You may also be interested in other
Financial Wellness or NRRI topics.
Download the CRR Issue Brief.
Read More
To view a summary of the results, read Black and Hispanic Households Face Retirement Challenges
Dec 21, 2018
Key Takeaways
• Income and housing wealth are main
obstacles to retirement preparedness for
Blacks and Hispanics.
• A lack of wealth transfer across Black and
Hispanic families has exacerbated the
financial situation.
• While deep-seated and problematic, the
dialogue must continue on how to address
these challenges.
Over the 10 years from 2007 to 2016, the percentage of Black households at risk of
not being able to maintain their standard
of living in retirement rose from 52 to 54 percent, the Center for Retirement Research (CRR) at Boston College found using the NRRI. During that same period, the number of Hispanic households at risk rose from
51 to 61 percent. By contrast, the percentage of white households at risk rose from 42 to 48 percent.
A stunning 41 percent decline in Hispanics’ median housing wealth during that period accounts for much of the retirement risk increase for Hispanic households, according to the CRR. Hispanics were especially impacted by the downturn in housing prices between 2007 and 2016.
While the latest NRRI points to a worsening retirement security gap for Black and Hispanic American households, it doesn’t address the full extent of the challenges facing Black and Hispanic households.
Median income for Black and Hispanic households was not only much lower than white households in 2016, it had declined since 2007. Clearly, the income gap between white households and Black and Hispanic households has worsened.
The findings of the CRR are consistent with those of Prudential’s Financial Wellness Census ™, which surveyed more than 3,000 adults about their financial health. In the study, Blacks and Hispanics reported significantly less retirement savings and
are more likely to worry about their financial future. Yet in a bright spot, among households with incomes above $50,000,
a greater percentage of Black and Hispanic households feel they’re on track to help their children with a down payment of a home,
and more are on track to reduce or pay off student loans.
• Closing the retirement security gap will not
be easy, but here are a few things that
could help.
• Increase partnering between private
corporations and nonprofit institutions.
• Improve access to workplace
retirement plans.
• Engage financial services firms in
grassroots marketing partnerships, with
trusted community leaders.
• Increase access to financial
wellness programs.
Percentage of U.S. households at risk of not being able to maintain their standard of living in retirement
Financial status of 2007 2016
Black 52 54
Hispanic 51 61
White 42 48
Prudential served as the exclusive sponsor of the National Retirement Risk Index.
The Retirement Challenges of Black and Hispanic Households
retire with confidence
Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
Securities and Insurance Products:
Certain securities products and services are offered through Prudential Investment Management Services LLC, member SIPC and located in Newark, NJ. See Statement of Financial Condition for Prudential Investment Management Services LLC.
“Prudential Advisors" is a brand name for the proprietary retail sales channel of The Prudential Insurance Company of America (“PICA”) and its insurance company and other affiliates (collectively “Prudential”). Prudential Advisors’ financial professionals are licensed insurance agents of Prudential. Pursuant to a strategic relationship between Prudential, LPL Enterprise, LLC (“LPLE”), and LPL Financial LLC (“LPLF”), Prudential Advisors financial professionals provide securities brokerage services and/or investment advice on securities solely as registered persons of LPL Enterprise, an affiliate of LPL Financial. LPLE and LPLF are not affiliated with Prudential. Securities and advisory services may also be offered through firms and financial professionals that are not affiliated with Prudential, LPLE and LPLF.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
Template: 1000797-00023-00
© 2025 Prudential Financial, Inc. and its related entities. Prudential, PGIM, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office) and Variable Life Insurance is distributed by Pruco Securities, LLC (“Pruco”), Newark, NJ (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD, Pruco) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ.
For additional important information about the products, services and companies that make them available, please click here.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.
Disclaimer
Accessibility
Black Enterprise is being paid $250,000 as part of its arrangement with Prudential Financial. Black Enterprise’s receipt of this compensation from Prudential creates a conflict of interest because of the financial incentive to promote Prudential. Black Enterprise and Alfred Edmonds, an associate of Black Enterprise, are not affiliated with Prudential and are not authorized or licensed to provide investment advice on behalf of Prudential.
Template: 1000797-00023-00
© 2025 Prudential Financial, Inc. and its related entities. Prudential, PGIM, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
“Prudential Advisors" is a brand name for the proprietary retail sales channel of The Prudential Insurance Company of America (“PICA”) and its insurance company and other affiliates (collectively “Prudential”). Prudential Advisors’ financial professionals are licensed insurance agents of Prudential. Pursuant to a strategic relationship between Prudential, LPL Enterprise, LLC (“LPLE”), and LPL Financial LLC (“LPLF”), Prudential Advisors financial professionals provide securities brokerage services and/or investment advice on securities solely as registered persons of LPL Enterprise, an affiliate of LPL Financial. LPLE and LPLF are not affiliated with Prudential. Securities and advisory services may also be offered through firms and financial professionals that are not affiliated with Prudential, LPLE and LPLF.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Securities and Insurance Products:
Certain securities products and services are offered through Prudential Investment Management Services LLC, member SIPC and located in Newark, NJ. See Statement of Financial Condition for Prudential Investment Management Services LLC.
Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office) and Variable Life Insurance is distributed by Pruco Securities, LLC (“Pruco”), Newark, NJ (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD, Pruco) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ.
For additional important information about the products, services and companies that make them available, please click here.
Disclaimer
Accessibility
Black Enterprise is being paid $250,000 as part of its arrangement with Prudential Financial. Black Enterprise’s receipt of this compensation from Prudential creates a conflict of interest because of the financial incentive to promote Prudential. Black Enterprise and Alfred Edmonds, an associate of Black Enterprise, are not affiliated with Prudential and are not authorized or licensed to provide investment advice on behalf of Prudential.
2 AARP, “How Employers Can Support Working Caregivers: Eldercare Benefits and Other Caregiver Programs Are Powerful Retention Tools,” June 2013, https://www.aarp.org/work/employers/info-06-2013/employers-support-working-caregivers.html (Accessed November 2019).
how to plan for caregiving
plan your goals
1
2
1031199-00002-00
1 SHRM, “Employers See Opportunity to Help Workers Take Care of Others,” August 2017.
May 28, 2018
Key Takeaways
• Balancing eldercare with other obligations
is a challenge for a growing number of
American families.
• Caregiving challenges cost employers in lost
productivity, absenteeism, and workday
interruptions. More than three out of four
employers believe caregiving benefits for
family members will grow in importance to
their company.
A growing number of American families are taking on the task of caring for an aging parent, requiring them to balance eldercare with other family and work obligations. As employers look to help their employees – and gain a competitive edge in the war for talent – they have a unique opportunity to help employees navigate these challenges.
More than three-quarters of employers believe caregiving benefits for elderly or ailing family members will grow in importance to their companies over the next five years.
As far back as 2013, the AARP estimated that eldercare costs businesses annually:
• $5.1 billion in absenteeism
• Nearly $6.3 billion in workday interruptions
(e.g., coming in late, leaving early, taking
time off, or spending work time on
eldercare matters)
• $6.6 billion to replace employees who had
left their jobs
• $17.1 billion to $33.6 billion in lost
productivity, depending upon the level of
care involved
As a result, employers are likely to look at ways to assist their workers who are impacted by the growing caregiving crisis.
2 AARP, “How Employers Can Support Working Caregivers: Eldercare Benefits and Other Caregiver Programs Are Powerful Retention Tools,” June 2013, https://www.aarp.org/work/employers/info-06-2013/employers-support-working-caregivers.html (Accessed November 2019).
1 SHRM, “Employers See Opportunity to Help Workers Take Care of Others,” August 2017.
1031199-00002-00
As a result, employers are likely to look at ways to assist their workers who are impacted by the growing caregiving crisis.
As far back as 2013, the AARP estimated that eldercare costs businesses annually:
• $5.1 billion in absenteeism
• Nearly $6.3 billion in workday interruptions (e.g., coming in late, leaving early, taking time off, or
spending work time on eldercare matters)
• $6.6 billion to replace employees who had left their jobs
• $17.1 billion to $33.6 billion in lost productivity, depending upon the level of care involved
2
As far back as 2013, the AARP estimated that eldercare costs businesses annually:
• $5.1 billion in absenteeism
• Nearly $6.3 billion in workday interruptions (e.g., coming in late, leaving early, taking time off, or
spending work time on eldercare matters)
• $6.6 billion to replace employees who had left their jobs
• $17.1 billion to $33.6 billion in lost productivity, depending upon the level of care involved - see reference 2
• Balancing eldercare with other obligations is a challenge for a growing number of American families.
• Caregiving challenges cost employers in lost productivity, absenteeism, and workday interruptions.
More than three out of four employers believe caregiving benefits for family members will grow in
importance to their company.
A growing number of American families are taking on the task of caring for an aging parent, requiring them to balance eldercare with other family and work obligations. As employers look to help their employees – and gain a competitive edge in the war for talent – they have a unique opportunity to help employees navigate these challenges.
More than three-quarters of employers believe caregiving benefits for elderly or ailing family members will grow in importance to their companies over the next five years.
1
• Balancing eldercare with other obligations is a challenge for a growing number of American
families.
• Caregiving challenges cost employers in lost productivity, absenteeism, and workday interruptions.
More than three out of four employers believe caregiving benefits for family members will grow in
importance to their company.
A growing number of American families are taking on the task of caring for an aging parent, requiring them to balance eldercare with other family and work obligations. As employers look to help their employees – and gain a competitive edge in the war for talent – they have a unique opportunity to help employees navigate these challenges.
More than three-quarters of employers believe caregiving benefits for elderly or ailing family members will grow in importance to their companies over the next five years. see reference 1
Return
how to plan for caregiving
plan your goals
"Prudential Advisors" is a brand name of The Prudential Insurance Company of America and its subsidiaries.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
Template: 1000797-00014-00
© 2023 Prudential Financial, Inc. and its related entities, Prudential, the Prudential logo, the Rock symbol, Prudential LINK and LINK by Prudential are service marks of Prudential Financial and its related entities, registered in many jurisdictions worldwide.
Financial advisors who are available through the Stages channel currently offer a more limited range of products and services as compared to the range of products and services offered through other Prudential distribution channels. These advisors currently offer only insurance products issued by PICA and its affiliates (“Prudential companies”). It is generally more profitable to Prudential if you purchase insurance products that are issued by a Prudential company than a non-Prudential company.
Comprehensive financial planning offered through the Stages channel is more limited in scope than comprehensive financial planning offered through the Prudential Advisors distribution channel.
Financial advisors through the Stages channel offer a no cost consultation and provide an overview of your financial life with proposed solutions for you to consider. You will not receive a written financial plan or investment recommendations as part of the no cost consultation.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Prudential and its affiliates are not liable for use of the Stages platform. Clients seeking information regarding their particular investment needs should contact a financial professional. Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only and may not be approved in all states. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
Securities and Insurance Products:
Certain securities products and services are offered through Pruco Securities, LLC and Prudential Investment Management Services, LLC, both members SIPC and located in Newark, NJ, or Prudential Annuities Distributors, Inc., located in Shelton, CT. See Statement of Financial Condition for Prudential Investment Management Services, LLC.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Prudential Stages is an umbrella marketing name for Pruco Securities LLC, (sometimes referred to as “Pruco”) doing business as Prudential Financial Planning Services, pursuant to a separate agreement. Investment advisory products and services are made available through Pruco, a registered investment adviser.
Assurance IQ, LLC a wholly-owned subsidiary of Prudential Financial, Inc. ("Prudential") matches buyers with products such as life and health insurance and auto insurance, enabling them to make purchases online or through an agent. Neither Prudential Financial, Inc. nor Assurance IQ issues, underwrites, or administers health plans or health insurance policies.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities and Variable Life Insurance are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ
Some of the products and services discussed on the Stages site are in development and may not be currently available.
For additional important information about the products, services and companies that make them available, please click here.*
Disclaimer
Accessibility
May 28, 2018
Key Takeaways
2 AARP, “How Employers Can Support Working Caregivers: Eldercare Benefits and Other Caregiver Programs Are Powerful Retention Tools,” June 2013, https://www.aarp.org/work/employers/info-06-2013/employers-support-working-caregivers.html (Accessed November 2019).
1 SHRM, “Employers See Opportunity to Help Workers Take Care of Others,” August 2017.
1031199-00002-00
As a result, employers are likely to look at ways to assist their workers who are impacted by the growing caregiving crisis.
As far back as 2013, the AARP estimated that eldercare costs businesses annually:
• $5.1 billion in absenteeism
• Nearly $6.3 billion in workday interruptions
(e.g., coming in late, leaving early, taking
time off, or spending work time on
eldercare matters)
• $6.6 billion to replace employees who had
left their jobs
• $17.1 billion to $33.6 billion in lost
productivity, depending upon the level of
care involved
2
May 28, 2018
Key Takeaways
• Balancing eldercare with other obligations
is a challenge for a growing number of
American families.
• Caregiving challenges cost employers in lost
productivity, absenteeism, and workday
interruptions. More than three out of four
employers believe caregiving benefits for
family members will grow in importance to
their company.
A growing number of American families are taking on the task of caring for an aging parent, requiring them to balance eldercare with other family and work obligations. As employers look to help their employees – and gain a competitive edge in the war for talent – they have a unique opportunity to help employees navigate these challenges.
More than three-quarters of employers believe caregiving benefits for elderly or ailing family members will grow in importance to their companies over the next five years.
1
how to plan
for caregiving
plan your goals
Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
Securities and Insurance Products:
Certain securities products and services are offered through Prudential Investment Management Services LLC, member SIPC and located in Newark, NJ. See Statement of Financial Condition for Prudential Investment Management Services LLC.
“Prudential Advisors" is a brand name for the proprietary retail sales channel of The Prudential Insurance Company of America (“PICA”) and its insurance company and other affiliates (collectively “Prudential”). Prudential Advisors’ financial professionals are licensed insurance agents of Prudential. Pursuant to a strategic relationship between Prudential, LPL Enterprise, LLC (“LPLE”), and LPL Financial LLC (“LPLF”), Prudential Advisors financial professionals provide securities brokerage services and/or investment advice on securities solely as registered persons of LPL Enterprise, an affiliate of LPL Financial. LPLE and LPLF are not affiliated with Prudential. Securities and advisory services may also be offered through firms and financial professionals that are not affiliated with Prudential, LPLE and LPLF.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
Template: 1000797-00023-00
© 2025 Prudential Financial, Inc. and its related entities. Prudential, PGIM, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office) and Variable Life Insurance is distributed by Pruco Securities, LLC (“Pruco”), Newark, NJ (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD, Pruco) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ.
For additional important information about the products, services and companies that make them available, please click here.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.
Disclaimer
Accessibility
Black Enterprise is being paid $250,000 as part of its arrangement with Prudential Financial. Black Enterprise’s receipt of this compensation from Prudential creates a conflict of interest because of the financial incentive to promote Prudential. Black Enterprise and Alfred Edmonds, an associate of Black Enterprise, are not affiliated with Prudential and are not authorized or licensed to provide investment advice on behalf of Prudential.
Template: 1000797-00023-00
© 2025 Prudential Financial, Inc. and its related entities. Prudential, PGIM, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
“Prudential Advisors" is a brand name for the proprietary retail sales channel of The Prudential Insurance Company of America (“PICA”) and its insurance company and other affiliates (collectively “Prudential”). Prudential Advisors’ financial professionals are licensed insurance agents of Prudential. Pursuant to a strategic relationship between Prudential, LPL Enterprise, LLC (“LPLE”), and LPL Financial LLC (“LPLF”), Prudential Advisors financial professionals provide securities brokerage services and/or investment advice on securities solely as registered persons of LPL Enterprise, an affiliate of LPL Financial. LPLE and LPLF are not affiliated with Prudential. Securities and advisory services may also be offered through firms and financial professionals that are not affiliated with Prudential, LPLE and LPLF.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Securities and Insurance Products:
Certain securities products and services are offered through Prudential Investment Management Services LLC, member SIPC and located in Newark, NJ. See Statement of Financial Condition for Prudential Investment Management Services LLC.
Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office) and Variable Life Insurance is distributed by Pruco Securities, LLC (“Pruco”), Newark, NJ (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD, Pruco) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ.
For additional important information about the products, services and companies that make them available, please click here.
Disclaimer
Accessibility
Black Enterprise is being paid $250,000 as part of its arrangement with Prudential Financial. Black Enterprise’s receipt of this compensation from Prudential creates a conflict of interest because of the financial incentive to promote Prudential. Black Enterprise and Alfred Edmonds, an associate of Black Enterprise, are not affiliated with Prudential and are not authorized or licensed to provide investment advice on behalf of Prudential.
We all have money concerns, but for Black Americans they are multiplied by many factors endemic to our society and our history. Let’s explore the challenges and offer some practical tips for individuals striving to overcome them.
By Salene Hitchcock-Gear
President of Prudential Individual Life Insurance.
Understanding your starting point
PLAN your goals
The Current View
At the end of 2020, a full quarter of Black Americans said they were unemployed, compared with 19% of white Americans, and more than half of Black Americans had an annual household income of less than $30,000, according to the Prudential Financial Wellness Census, compared with 36% of the overall population.
Given such challenges, it’s no wonder that Black Americans are 10 percentage points more likely than white families to cite financial issues as the biggest
concern facing them and their families right now, according to a report from the Kaiser Family Foundation.
Here’s a look at some of the biggest financial challenges facing Black Americans and strategies to address them:
1. Black students have lower levels of access to financial education.
In states that do not require personal finance education in high school, only one in nine students has access to a standalone personal finance course in high school. That number falls even further —to one in 14 students—in schools with primarily Black and Brown students, according to Next Gen Personal Finance.
Take action: If you are a parent or have children in your life, talk about the basics of personal finance. Setting a budget, managing what you have, and setting aside whatever you can as often as you can are easy concepts to discuss. These simple conversations start a habit of talking about financial matters and getting conversations going. There are plenty of resources to help with this, including books, podcasts, and newsletters.
If you need some finance 101 guidance, consider tapping into content available through your workplace benefits (we have a quick guide), or seek out news outlets, blogs, and other online portals for more information. Talking to our younger generation about money is a key first step to making finance a focal point of learning.
2. Black households make less money than their white peers.
After controlling for education, years of experience, and occupation, there’s a median annual pay disparity of $2,000 for Black women and $1,100 for Black men, according to PayScale. Over a lifetime of earnings, those differences can add up to hundreds of thousands of dollars.
Take action: In today’s tight labor market, employees have more leverage to negotiate for a higher salary—or to move to an employer that offers better pay. In addition to your salary, you’ll also want to look at other components of the overall compensation, such as health insurance, retirement savings, or paid leave programs. If you feel like you are stuck in your current situation with few local options, remote work is more plentiful today than ever. Finally, if you plan on speaking to your current employer about a raise, put together a list of your accomplishments and skills to prepare for your conversation. It never hurts to reflect on and communicate the value you bring.
3. Black Americans have higher debt levels and often pay more interest on those debts.
The median debt-to-asset ratio for Black households is 46.8%, compared to just 29.5% for white households, according to the Employee Benefit Resource Institute. Black Americans were also more likely to have to pay more than 40% of their income toward debt.
Take action: Make a plan to pay down your debt. Our debt repayment calculator can help you decide which debt to pay down first—and where to go from there. If you have student loans, investigate whether you would qualify for federal student loan repayment programs or have access to a workplace student loan assistance plan. Your debt repayment outcomes will improve with shopping for the best possible terms. After that step, refer to strategy #2. More income will of course help you reach your goals faster. Finally, when it comes to repaying debt, be aggressive but wise. It will be beneficial to put a plan together that allows for creating an emergency fund if you do not have one. Many re-payment plans can get derailed by an unexpected large expense that leads to more borrowing.
4. Black families are less likely to own homes—a significant source of wealth generation.
At the end of 2020, 44% of Black households owned a home, compared to the three-quarters of White Americans who own property, according to McKinsey. Consider the reference to the GI Bill which created home ownership wealth for White Americans, including the ability to pass on property wealth to the next generation. The disproportionate number of Black mortgage holders with distressed loans during the 2008—2010 financial crisis also impacted overall home ownership levels.
Take action: Home ownership is widely viewed as a cornerstone for financial stability and opportunity to create wealth. It is for many, their most valuable asset. Along with the opportunity for your home to grow in value, tax benefits can also be helping with the overall cost. Consider your opportunities for home ownership and plan. If you already have a home, ensure that you have the lowest financing rates available as mortgage rates are still near all-time lows. If you need to work on your credit score, start by understanding what is holding your score down so that you can act as soon as you hit the right level. If this is your first home, talk to someone you know who owns a home. Budgeting and preparing for home ownership will add many additional expense items you will need to include in your overall budget. Taxes, utilities, maintenance, and other costs vary depending on the size of the home and your geographic location.
When you are ready to buy a home, ask your lender whether they have any special programs to assist first-time home buyers. An FHA (Federal Housing Administration) loan, for example, can allow you to purchase a home with as little as 3.5% down, while a Community Seconds loan could provide secondary financing to cover a down payment and closing costs.
5. Black Americans are less likely to participate in the stock market.
While more than half of white Americans own some equities, that number falls to about a third for Black families, according to data from the Federal Reserve. Investing in stocks is an important means of building wealth over time and generating the returns necessary for retirement.
Take action: For many people, the easiest way to start investing in the stock market is through their workplace retirement plan. If your employer offers a retirement savings plan, make sure you contribute enough to earn any matching contribution your employer offers. Also be sure to evaluate the investment options and get the assistance and information you need from your employer to select an investment approach that is right for you. If you start with a low percentage contribution, you can typically increase the amount you save over time (some companies even let you do this automatically), with the goal of saving at least 10% to 15% of your income for retirement. The compounding effect of investing money over time can often help you accumulate more than you think.
Related Items
Editor’s note: This article first appeared on Kiplinger.com
Time and money go hand in hand in the accumulation of savings, assets, and wealth
“
”
There are many well-known historical disparities in the American financial system that have contributed to the current wealth gap between Black Americans and their White peers. The denial of access to wealth-building homeownership and education benefits in the GI Bill, redlining, and loan rejections for businesses are several critical components of today’s widely discussed racial wealth gap. Throw in historically lower wages and education gaps and you find there is a staggering difference in wealth by race. White families have roughly eight times the wealth of Black families, according to The Brookings Institution.
This historical context is critical in understanding that individual achievement must be matched with policies that address the framework that has yielded this result.
While there is much to do to address the broader systemic issues, every day that goes by is an opportunity to shore up individual situations. There are many steps to building and creating a bright financial future, and time is of the essence. Time and money go hand in hand in the accumulation of savings, assets, and wealth. So, while we work on the broader issues, let us look at what Black Americans are saying are their biggest concerns and identify strategies to work on them now.
Return
LIFE KEEPS MOVING
PLAN your goals
"Prudential Advisors" is a brand name of The Prudential Insurance Company of America and its subsidiaries.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
Template: 1000797-00014-00
© 2023 Prudential Financial, Inc. and its related entities, Prudential, the Prudential logo, the Rock symbol, Prudential LINK and LINK by Prudential are service marks of Prudential Financial and its related entities, registered in many jurisdictions worldwide.
Financial advisors who are available through the Stages channel currently offer a more limited range of products and services as compared to the range of products and services offered through other Prudential distribution channels. These advisors currently offer only insurance products issued by PICA and its affiliates (“Prudential companies”). It is generally more profitable to Prudential if you purchase insurance products that are issued by a Prudential company than a non-Prudential company.
Comprehensive financial planning offered through the Stages channel is more limited in scope than comprehensive financial planning offered through the Prudential Advisors distribution channel.
Financial advisors through the Stages channel offer a no cost consultation and provide an overview of your financial life with proposed solutions for you to consider. You will not receive a written financial plan or investment recommendations as part of the no cost consultation.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Prudential and its affiliates are not liable for use of the Stages platform. Clients seeking information regarding their particular investment needs should contact a financial professional. Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only and may not be approved in all states. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
Securities and Insurance Products:
Certain securities products and services are offered through Pruco Securities, LLC and Prudential Investment Management Services, LLC, both members SIPC and located in Newark, NJ, or Prudential Annuities Distributors, Inc., located in Shelton, CT. See Statement of Financial Condition for Prudential Investment Management Services, LLC.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Prudential Stages is an umbrella marketing name for Pruco Securities LLC, (sometimes referred to as “Pruco”) doing business as Prudential Financial Planning Services, pursuant to a separate agreement. Investment advisory products and services are made available through Pruco, a registered investment adviser.
Assurance IQ, LLC a wholly-owned subsidiary of Prudential Financial, Inc. ("Prudential") matches buyers with products such as life and health insurance and auto insurance, enabling them to make purchases online or through an agent. Neither Prudential Financial, Inc. nor Assurance IQ issues, underwrites, or administers health plans or health insurance policies.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities and Variable Life Insurance are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ
Some of the products and services discussed on the Stages site are in development and may not be currently available.
For additional important information about the products, services and companies that make them available, please click here.*
Disclaimer
Accessibility
Your current coverage may not be enough if you’ve experienced any of the following scenarios.
LIFE KEEPS MOVING
PLAN your goals
YOU recently retired and want to plan your legacy
Make sure your changing needs are protected.
Whether it's a baby or an extended family member, your coverage should match the ones you take care of.
YOU ADDED A NEW MEMBER TO THE FAMILY
Evaluate how your current policy could
expand to help protect and strengthen
multiple generations.
YOU HAVE A FAMILY MEMBER
WHO IS NOW DEPENDENT ON YOU
Whether you bought your first home or a
bigger one, consider how you can protect
your family's future in it.
YOU RECENTLY MADE A
BIG PURCHASE
Your hard work is paying off, it's a good
idea to review your employer offered
coverage with a financial professional.
YOU CHANGED JOBS OR RECEIVED A PROMOTION
Beginning a new chapter is an important
time to dream together and work with
a financial advisor to help protect
those dreams.
YOU RECENTLY
GOT MARRIED
Protect what you are building with adequate insurance coverage and policy types.
YOU STARTED OR CONTINUE TO GROW A SMALL BUSINESS
As your children are taking the next step,
consider how your coverage should adjust
as they become less financially dependent
on you.
YOU HAVE CHILDREN
IN COLLEGE
Celebrate what you have earned through
your life's work as you think of future generations and how you can empower them.
Talk to a financial professional
Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
Securities and Insurance Products:
Certain securities products and services are offered through Prudential Investment Management Services LLC, member SIPC and located in Newark, NJ. See Statement of Financial Condition for Prudential Investment Management Services LLC.
“Prudential Advisors" is a brand name for the proprietary retail sales channel of The Prudential Insurance Company of America (“PICA”) and its insurance company and other affiliates (collectively “Prudential”). Prudential Advisors’ financial professionals are licensed insurance agents of Prudential. Pursuant to a strategic relationship between Prudential, LPL Enterprise, LLC (“LPLE”), and LPL Financial LLC (“LPLF”), Prudential Advisors financial professionals provide securities brokerage services and/or investment advice on securities solely as registered persons of LPL Enterprise, an affiliate of LPL Financial. LPLE and LPLF are not affiliated with Prudential. Securities and advisory services may also be offered through firms and financial professionals that are not affiliated with Prudential, LPLE and LPLF.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
Template: 1000797-00023-00
© 2025 Prudential Financial, Inc. and its related entities. Prudential, PGIM, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office) and Variable Life Insurance is distributed by Pruco Securities, LLC (“Pruco”), Newark, NJ (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD, Pruco) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ.
For additional important information about the products, services and companies that make them available, please click here.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.
Disclaimer
Accessibility
Black Enterprise is being paid $250,000 as part of its arrangement with Prudential Financial. Black Enterprise’s receipt of this compensation from Prudential creates a conflict of interest because of the financial incentive to promote Prudential. Black Enterprise and Alfred Edmonds, an associate of Black Enterprise, are not affiliated with Prudential and are not authorized or licensed to provide investment advice on behalf of Prudential.
Is your life policy keeping up with your life? A policy review can help make sure your life insurance is up to date.
While your life has changed in countless ways, your life insurance may have remained the same—silently protecting you and your loved ones. However, you may find that you now have additional needs to protect.
Template: 1000797-00023-00
© 2025 Prudential Financial, Inc. and its related entities. Prudential, PGIM, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
“Prudential Advisors" is a brand name for the proprietary retail sales channel of The Prudential Insurance Company of America (“PICA”) and its insurance company and other affiliates (collectively “Prudential”). Prudential Advisors’ financial professionals are licensed insurance agents of Prudential. Pursuant to a strategic relationship between Prudential, LPL Enterprise, LLC (“LPLE”), and LPL Financial LLC (“LPLF”), Prudential Advisors financial professionals provide securities brokerage services and/or investment advice on securities solely as registered persons of LPL Enterprise, an affiliate of LPL Financial. LPLE and LPLF are not affiliated with Prudential. Securities and advisory services may also be offered through firms and financial professionals that are not affiliated with Prudential, LPLE and LPLF.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Securities and Insurance Products:
Certain securities products and services are offered through Prudential Investment Management Services LLC, member SIPC and located in Newark, NJ. See Statement of Financial Condition for Prudential Investment Management Services LLC.
Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office) and Variable Life Insurance is distributed by Pruco Securities, LLC (“Pruco”), Newark, NJ (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD, Pruco) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ.
For additional important information about the products, services and companies that make them available, please click here.
Disclaimer
Accessibility
Black Enterprise is being paid $250,000 as part of its arrangement with Prudential Financial. Black Enterprise’s receipt of this compensation from Prudential creates a conflict of interest because of the financial incentive to promote Prudential. Black Enterprise and Alfred Edmonds, an associate of Black Enterprise, are not affiliated with Prudential and are not authorized or licensed to provide investment advice on behalf of Prudential.
1084355-00001-00
We all have money concerns, but for Black Americans they are multiplied by many factors endemic to our society and our history. Let’s explore the challenges and offer some practical tips for individuals striving to overcome them.
By Salene Hitchcock-Gear
President of Prudential Individual Life Insurance.
Understanding your starting point
PLAN your goals
The Current View
At the end of 2020, a full quarter of Black Americans said they were unemployed, compared with 19% of white Americans, and more than half of Black Americans had an annual household income of less than $30,000, according to the Prudential Financial Wellness Census, compared with 36% of the overall population.
Given such challenges, it’s no wonder that Black Americans are 10 percentage points more likely than white families to cite financial issues as the biggest
concern facing them and their families right now, according to a report from the Kaiser Family Foundation.
Here’s a look at some of the biggest financial challenges facing Black Americans and strategies to address them:
1. Black students have lower levels of access to financial education.
In states that do not require personal finance education in high school, only one in nine students has access to a standalone personal finance course in high school. That number falls even further —to one in 14 students—in schools with primarily Black and Brown students, according to Next Gen Personal Finance.
Take action: If you are a parent or have children in your life, talk about the basics of personal finance. Setting a budget, managing what you have, and setting aside whatever you can as often as you can are easy concepts to discuss. These simple conversations start a habit of talking about financial matters and getting conversations going. There are plenty of resources to help with this, including books, podcasts, and newsletters.
If you need some finance 101 guidance, consider tapping into content available through your workplace benefits (we have a quick guide), or seek out news outlets, blogs, and other online portals for more information. Talking to our younger generation about money is a key first step to making finance a focal point of learning.
2. Black households make less money than their white peers.
After controlling for education, years of experience, and occupation, there’s a median annual pay disparity of $2,000 for Black women and $1,100 for Black men, according to PayScale. Over a lifetime of earnings, those differences can add up to hundreds of thousands of dollars.
Take action: In today’s tight labor market, employees have more leverage to negotiate for a higher salary—or to move to an employer that offers better pay. In addition to your salary, you’ll also want to look at other components of the overall compensation, such as health insurance, retirement savings, or paid leave programs. If you feel like you are stuck in your current situation with few local options, remote work is more plentiful today than ever. Finally, if you plan on speaking to your current employer about a raise, put together a list of your accomplishments and skills to prepare for your conversation. It never hurts to reflect on and communicate the value you bring.
3. Black Americans have higher debt levels and often pay more interest on those debts.
The median debt-to-asset ratio for Black households is 46.8%, compared to just 29.5% for white households, according to the Employee Benefit Resource Institute. Black Americans were also more likely to have to pay more than 40% of their income toward debt.
Take action: Make a plan to pay down your debt. Our debt repayment calculator can help you decide which debt to pay down first—and where to go from there. If you have student loans, investigate whether you would qualify for federal student loan repayment programs or have access to a workplace student loan assistance plan. Your debt repayment outcomes will improve with shopping for the best possible terms. After that step, refer to strategy #2. More income will of course help you reach your goals faster. Finally, when it comes to repaying debt, be aggressive but wise. It will be beneficial to put a plan together that allows for creating an emergency fund if you do not have one. Many re-payment plans can get derailed by an unexpected large expense that leads to more borrowing.
4. Black families are less likely to own homes—a significant source of wealth generation.
At the end of 2020, 44% of Black households owned a home, compared to the three-quarters of White Americans who own property, according to McKinsey. Consider the reference to the GI Bill which created home ownership wealth for White Americans, including the ability to pass on property wealth to the next generation. The disproportionate number of Black mortgage holders with distressed loans during the 2008—2010 financial crisis also impacted overall home ownership levels.
Take action: Home ownership is widely viewed as a cornerstone for financial stability and opportunity to create wealth. It is for many, their most valuable asset. Along with the opportunity for your home to grow in value, tax benefits can also be helping with the overall cost. Consider your opportunities for home ownership and plan. If you already have a home, ensure that you have the lowest financing rates available as mortgage rates are still near all-time lows. If you need to work on your credit score, start by understanding what is holding your score down so that you can act as soon as you hit the right level. If this is your first home, talk to someone you know who owns a home. Budgeting and preparing for home ownership will add many additional expense items you will need to include in your overall budget. Taxes, utilities, maintenance, and other costs vary depending on the size of the home and your geographic location.
When you are ready to buy a home, ask your lender whether they have any special programs to assist first-time home buyers. An FHA (Federal Housing Administration) loan, for example, can allow you to purchase a home with as little as 3.5% down, while a Community Seconds loan could provide secondary financing to cover a down payment and closing costs.
5. Black Americans are less likely to participate in the stock market.
While more than half of white Americans own some equities, that number falls to about a third for Black families, according to data from the Federal Reserve. Investing in stocks is an important means of building wealth over time and generating the returns necessary for retirement.
Take action: For many people, the easiest way to start investing in the stock market is through their workplace retirement plan. If your employer offers a retirement savings plan, make sure you contribute enough to earn any matching contribution your employer offers. Also be sure to evaluate the investment options and get the assistance and information you need from your employer to select an investment approach that is right for you. If you start with a low percentage contribution, you can typically increase the amount you save over time (some companies even let you do this automatically), with the goal of saving at least 10% to 15% of your income for retirement. The compounding effect of investing money over time can often help you accumulate more than you think.
Related Items
Editor’s note: This article first appeared on Kiplinger.com
Time and money go hand in hand in the accumulation of savings, assets, and wealth
“
”
There are many well-known historical disparities in the American financial system that have contributed to the current wealth gap between Black Americans and their White peers. The denial of access to wealth-building homeownership and education benefits in the GI Bill, redlining, and loan rejections for businesses are several critical components of today’s widely discussed racial wealth gap. Throw in historically lower wages and education gaps and you find there is a staggering difference in wealth by race. White families have roughly eight times the wealth of Black families, according to The Brookings Institution.
This historical context is critical in understanding that individual achievement must be matched with policies that address the framework that has yielded this result.
While there is much to do to address the broader systemic issues, every day that goes by is an opportunity to shore up individual situations. There are many steps to building and creating a bright financial future, and time is of the essence. Time and money go hand in hand in the accumulation of savings, assets, and wealth. So, while we work on the broader issues, let us look at what Black Americans are saying are their biggest concerns and identify strategies to work on them now.
Return
PLAN your goals
"Prudential Advisors" is a brand name of The Prudential Insurance Company of America and its subsidiaries.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
Template: 1000797-00014-00
© 2023 Prudential Financial, Inc. and its related entities, Prudential, the Prudential logo, the Rock symbol, Prudential LINK and LINK by Prudential are service marks of Prudential Financial and its related entities, registered in many jurisdictions worldwide.
Financial advisors who are available through the Stages channel currently offer a more limited range of products and services as compared to the range of products and services offered through other Prudential distribution channels. These advisors currently offer only insurance products issued by PICA and its affiliates (“Prudential companies”). It is generally more profitable to Prudential if you purchase insurance products that are issued by a Prudential company than a non-Prudential company.
Comprehensive financial planning offered through the Stages channel is more limited in scope than comprehensive financial planning offered through the Prudential Advisors distribution channel.
Financial advisors through the Stages channel offer a no cost consultation and provide an overview of your financial life with proposed solutions for you to consider. You will not receive a written financial plan or investment recommendations as part of the no cost consultation.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Prudential and its affiliates are not liable for use of the Stages platform. Clients seeking information regarding their particular investment needs should contact a financial professional. Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only and may not be approved in all states. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
Securities and Insurance Products:
Certain securities products and services are offered through Pruco Securities, LLC and Prudential Investment Management Services, LLC, both members SIPC and located in Newark, NJ, or Prudential Annuities Distributors, Inc., located in Shelton, CT. See Statement of Financial Condition for Prudential Investment Management Services, LLC.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Prudential Stages is an umbrella marketing name for Pruco Securities LLC, (sometimes referred to as “Pruco”) doing business as Prudential Financial Planning Services, pursuant to a separate agreement. Investment advisory products and services are made available through Pruco, a registered investment adviser.
Assurance IQ, LLC a wholly-owned subsidiary of Prudential Financial, Inc. ("Prudential") matches buyers with products such as life and health insurance and auto insurance, enabling them to make purchases online or through an agent. Neither Prudential Financial, Inc. nor Assurance IQ issues, underwrites, or administers health plans or health insurance policies.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities and Variable Life Insurance are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ
Some of the products and services discussed on the Stages site are in development and may not be currently available.
For additional important information about the products, services and companies that make them available, please click here.*
Disclaimer
Accessibility
•
•
•
If you’re young and healthy, a term life insurance policy can be a good starting point. It’s the most affordable option and can provide a strong foundation for your financial legacy.
As your life changes, so will your insurance coverage needs. A Prudential Financial Professional
can review our coverage to help ensure you have the right amount of protection based on your
needs and goals.
Understand all the ways life insurance can help you create a lasting legacy for your loved ones and future generations.
Talk to a financial professional
UNDERSTAND THE BENEFITS OF LIFE INSURANCE
Understand THE BENEFITS OF LIFE
INSURANCE
PLAN your goals
Thinking about life insurance for the first time or deciding if an old policy still meets your needs can feel overwhelming. But taking the right steps can help secure your financial future and provide a strong foundation for your generational wealth strategies.
Consider coverage options
If you’re young and healthy, a term life insurance policy can be a good starting point. It’s the most affordable option and can provide a strong foundation for your financial legacy.
As your life changes, so will your insurance coverage needs. A Prudential Financial Professional can review our coverage to help ensure you have the right amount of protection based on your needs and goals.
Understand all the ways life insurance can
help you create a lasting legacy for your loved ones and future generations.
Protect your family: Do you have loved ones who depend on your income?
Life insurance can help replace that income if you're no longer there.
Cover debts: Would your family struggle with mortgage payments, loans, or
other debts? Life insurance can help pay for them.
Fund future goals: Want to ensure your family can maintain their lifestyle?
Life insurance can help provide the funds so they can maintain their style of living.
Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
Securities and Insurance Products:
Certain securities products and services are offered through Prudential Investment Management Services LLC, member SIPC and located in Newark, NJ. See Statement of Financial Condition for Prudential Investment Management Services LLC.
“Prudential Advisors" is a brand name for the proprietary retail sales channel of The Prudential Insurance Company of America (“PICA”) and its insurance company and other affiliates (collectively “Prudential”). Prudential Advisors’ financial professionals are licensed insurance agents of Prudential. Pursuant to a strategic relationship between Prudential, LPL Enterprise, LLC (“LPLE”), and LPL Financial LLC (“LPLF”), Prudential Advisors financial professionals provide securities brokerage services and/or investment advice on securities solely as registered persons of LPL Enterprise, an affiliate of LPL Financial. LPLE and LPLF are not affiliated with Prudential. Securities and advisory services may also be offered through firms and financial professionals that are not affiliated with Prudential, LPLE and LPLF.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
Template: 1000797-00023-00
© 2025 Prudential Financial, Inc. and its related entities. Prudential, PGIM, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office) and Variable Life Insurance is distributed by Pruco Securities, LLC (“Pruco”), Newark, NJ (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD, Pruco) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ.
For additional important information about the products, services and companies that make them available, please click here.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.
Disclaimer
Accessibility
Black Enterprise is being paid $250,000 as part of its arrangement with Prudential Financial. Black Enterprise’s receipt of this compensation from Prudential creates a conflict of interest because of the financial incentive to promote Prudential. Black Enterprise and Alfred Edmonds, an associate of Black Enterprise, are not affiliated with Prudential and are not authorized or licensed to provide investment advice on behalf of Prudential.
Consider coverage options
Template: 1000797-00023-00
© 2025 Prudential Financial, Inc. and its related entities. Prudential, PGIM, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
“Prudential Advisors" is a brand name for the proprietary retail sales channel of The Prudential Insurance Company of America (“PICA”) and its insurance company and other affiliates (collectively “Prudential”). Prudential Advisors’ financial professionals are licensed insurance agents of Prudential. Pursuant to a strategic relationship between Prudential, LPL Enterprise, LLC (“LPLE”), and LPL Financial LLC (“LPLF”), Prudential Advisors financial professionals provide securities brokerage services and/or investment advice on securities solely as registered persons of LPL Enterprise, an affiliate of LPL Financial. LPLE and LPLF are not affiliated with Prudential. Securities and advisory services may also be offered through firms and financial professionals that are not affiliated with Prudential, LPLE and LPLF.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Securities and Insurance Products:
Certain securities products and services are offered through Prudential Investment Management Services LLC, member SIPC and located in Newark, NJ. See Statement of Financial Condition for Prudential Investment Management Services LLC.
Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office) and Variable Life Insurance is distributed by Pruco Securities, LLC (“Pruco”), Newark, NJ (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD, Pruco) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ.
For additional important information about the products, services and companies that make them available, please click here.
Disclaimer
Accessibility
Black Enterprise is being paid $250,000 as part of its arrangement with Prudential Financial. Black Enterprise’s receipt of this compensation from Prudential creates a conflict of interest because of the financial incentive to promote Prudential. Black Enterprise and Alfred Edmonds, an associate of Black Enterprise, are not affiliated with Prudential and are not authorized or licensed to provide investment advice on behalf of Prudential.
1084332-00001-00
We all have money concerns, but for Black Americans they are multiplied by many factors endemic to our society and our history. Let’s explore the challenges and offer some practical tips for individuals striving to overcome them.
By Salene Hitchcock-Gear
President of Prudential Individual Life Insurance.
Understanding your starting point
PLAN your goals
The Current View
At the end of 2020, a full quarter of Black Americans said they were unemployed, compared with 19% of white Americans, and more than half of Black Americans had an annual household income of less than $30,000, according to the Prudential Financial Wellness Census, compared with 36% of the overall population.
Given such challenges, it’s no wonder that Black Americans are 10 percentage points more likely than white families to cite financial issues as the biggest
concern facing them and their families right now, according to a report from the Kaiser Family Foundation.
Here’s a look at some of the biggest financial challenges facing Black Americans and strategies to address them:
1. Black students have lower levels of access to financial education.
In states that do not require personal finance education in high school, only one in nine students has access to a standalone personal finance course in high school. That number falls even further —to one in 14 students—in schools with primarily Black and Brown students, according to Next Gen Personal Finance.
Take action: If you are a parent or have children in your life, talk about the basics of personal finance. Setting a budget, managing what you have, and setting aside whatever you can as often as you can are easy concepts to discuss. These simple conversations start a habit of talking about financial matters and getting conversations going. There are plenty of resources to help with this, including books, podcasts, and newsletters.
If you need some finance 101 guidance, consider tapping into content available through your workplace benefits (we have a quick guide), or seek out news outlets, blogs, and other online portals for more information. Talking to our younger generation about money is a key first step to making finance a focal point of learning.
2. Black households make less money than their white peers.
After controlling for education, years of experience, and occupation, there’s a median annual pay disparity of $2,000 for Black women and $1,100 for Black men, according to PayScale. Over a lifetime of earnings, those differences can add up to hundreds of thousands of dollars.
Take action: In today’s tight labor market, employees have more leverage to negotiate for a higher salary—or to move to an employer that offers better pay. In addition to your salary, you’ll also want to look at other components of the overall compensation, such as health insurance, retirement savings, or paid leave programs. If you feel like you are stuck in your current situation with few local options, remote work is more plentiful today than ever. Finally, if you plan on speaking to your current employer about a raise, put together a list of your accomplishments and skills to prepare for your conversation. It never hurts to reflect on and communicate the value you bring.
3. Black Americans have higher debt levels and often pay more interest on those debts.
The median debt-to-asset ratio for Black households is 46.8%, compared to just 29.5% for white households, according to the Employee Benefit Resource Institute. Black Americans were also more likely to have to pay more than 40% of their income toward debt.
Take action: Make a plan to pay down your debt. Our debt repayment calculator can help you decide which debt to pay down first—and where to go from there. If you have student loans, investigate whether you would qualify for federal student loan repayment programs or have access to a workplace student loan assistance plan. Your debt repayment outcomes will improve with shopping for the best possible terms. After that step, refer to strategy #2. More income will of course help you reach your goals faster. Finally, when it comes to repaying debt, be aggressive but wise. It will be beneficial to put a plan together that allows for creating an emergency fund if you do not have one. Many re-payment plans can get derailed by an unexpected large expense that leads to more borrowing.
4. Black families are less likely to own homes—a significant source of wealth generation.
At the end of 2020, 44% of Black households owned a home, compared to the three-quarters of White Americans who own property, according to McKinsey. Consider the reference to the GI Bill which created home ownership wealth for White Americans, including the ability to pass on property wealth to the next generation. The disproportionate number of Black mortgage holders with distressed loans during the 2008—2010 financial crisis also impacted overall home ownership levels.
Take action: Home ownership is widely viewed as a cornerstone for financial stability and opportunity to create wealth. It is for many, their most valuable asset. Along with the opportunity for your home to grow in value, tax benefits can also be helping with the overall cost. Consider your opportunities for home ownership and plan. If you already have a home, ensure that you have the lowest financing rates available as mortgage rates are still near all-time lows. If you need to work on your credit score, start by understanding what is holding your score down so that you can act as soon as you hit the right level. If this is your first home, talk to someone you know who owns a home. Budgeting and preparing for home ownership will add many additional expense items you will need to include in your overall budget. Taxes, utilities, maintenance, and other costs vary depending on the size of the home and your geographic location.
When you are ready to buy a home, ask your lender whether they have any special programs to assist first-time home buyers. An FHA (Federal Housing Administration) loan, for example, can allow you to purchase a home with as little as 3.5% down, while a Community Seconds loan could provide secondary financing to cover a down payment and closing costs.
5. Black Americans are less likely to participate in the stock market.
While more than half of white Americans own some equities, that number falls to about a third for Black families, according to data from the Federal Reserve. Investing in stocks is an important means of building wealth over time and generating the returns necessary for retirement.
Take action: For many people, the easiest way to start investing in the stock market is through their workplace retirement plan. If your employer offers a retirement savings plan, make sure you contribute enough to earn any matching contribution your employer offers. Also be sure to evaluate the investment options and get the assistance and information you need from your employer to select an investment approach that is right for you. If you start with a low percentage contribution, you can typically increase the amount you save over time (some companies even let you do this automatically), with the goal of saving at least 10% to 15% of your income for retirement. The compounding effect of investing money over time can often help you accumulate more than you think.
Related Items
Editor’s note: This article first appeared on Kiplinger.com
Time and money go hand in hand in the accumulation of savings, assets, and wealth
“
”
There are many well-known historical disparities in the American financial system that have contributed to the current wealth gap between Black Americans and their White peers. The denial of access to wealth-building homeownership and education benefits in the GI Bill, redlining, and loan rejections for businesses are several critical components of today’s widely discussed racial wealth gap. Throw in historically lower wages and education gaps and you find there is a staggering difference in wealth by race. White families have roughly eight times the wealth of Black families, according to The Brookings Institution.
This historical context is critical in understanding that individual achievement must be matched with policies that address the framework that has yielded this result.
While there is much to do to address the broader systemic issues, every day that goes by is an opportunity to shore up individual situations. There are many steps to building and creating a bright financial future, and time is of the essence. Time and money go hand in hand in the accumulation of savings, assets, and wealth. So, while we work on the broader issues, let us look at what Black Americans are saying are their biggest concerns and identify strategies to work on them now.
Return
MYTHS VS. TRUTHS
ABOUT LIFE INSURANCE
PLAN your goals
"Prudential Advisors" is a brand name of The Prudential Insurance Company of America and its subsidiaries.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
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© 2023 Prudential Financial, Inc. and its related entities, Prudential, the Prudential logo, the Rock symbol, Prudential LINK and LINK by Prudential are service marks of Prudential Financial and its related entities, registered in many jurisdictions worldwide.
Financial advisors who are available through the Stages channel currently offer a more limited range of products and services as compared to the range of products and services offered through other Prudential distribution channels. These advisors currently offer only insurance products issued by PICA and its affiliates (“Prudential companies”). It is generally more profitable to Prudential if you purchase insurance products that are issued by a Prudential company than a non-Prudential company.
Comprehensive financial planning offered through the Stages channel is more limited in scope than comprehensive financial planning offered through the Prudential Advisors distribution channel.
Financial advisors through the Stages channel offer a no cost consultation and provide an overview of your financial life with proposed solutions for you to consider. You will not receive a written financial plan or investment recommendations as part of the no cost consultation.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Prudential and its affiliates are not liable for use of the Stages platform. Clients seeking information regarding their particular investment needs should contact a financial professional. Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only and may not be approved in all states. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
Securities and Insurance Products:
Certain securities products and services are offered through Pruco Securities, LLC and Prudential Investment Management Services, LLC, both members SIPC and located in Newark, NJ, or Prudential Annuities Distributors, Inc., located in Shelton, CT. See Statement of Financial Condition for Prudential Investment Management Services, LLC.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Prudential Stages is an umbrella marketing name for Pruco Securities LLC, (sometimes referred to as “Pruco”) doing business as Prudential Financial Planning Services, pursuant to a separate agreement. Investment advisory products and services are made available through Pruco, a registered investment adviser.
Assurance IQ, LLC a wholly-owned subsidiary of Prudential Financial, Inc. ("Prudential") matches buyers with products such as life and health insurance and auto insurance, enabling them to make purchases online or through an agent. Neither Prudential Financial, Inc. nor Assurance IQ issues, underwrites, or administers health plans or health insurance policies.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities and Variable Life Insurance are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ
Some of the products and services discussed on the Stages site are in development and may not be currently available.
For additional important information about the products, services and companies that make them available, please click here.*
Disclaimer
Accessibility
MYTHS VS. TRUTHS
ABOUT LIFE INSURANCE
PLAN your goals
There are a lot of myths out there about life insurance, and you’ve most likely heard at least one of them. The fact is life insurance can be an important part of your financial plan. Although it’s often overlooked and misunderstood our goal is to help you understand why life insurance is so important. Here are four of the most common misconceptions.
Protection for your family’s financial future
Term life insurance can give you the comfort of knowing you have death benefit protection for a specific period of time. It can help your family replace your income to cover expenses that would be passed on to them in the event of your death.
Permanent life insurance has living benefits
Permanent life insurance not only provides a death benefit when you’re gone but has the
potential to grow cash value, giving you a source of supplemental income that you can use for anything you like.
Did life change? So should your life insurance
Your life insurance needs may change over time. Check in with a financial advisor each year to help determine if your coverage is still aligned with your goals. You may even be able to expand your coverage while lowering your payments.
“I think life insurance costs too much”
MYTH 1
LIFE INSURANCE
IS AFFORDABLE
TRUTH
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Minimal hassle, maximum protection
Apply online at your own pace using your phone, tablet, or laptop. Or, your trusted financial advisor can guide you through the application process.
Convenient underwriting interviews
The next step is the underwriting interview which can be completed online at a time that’s convenient for you. If you have any questions, you can always reach out to your financial advisor.
More people are insurable than ever before
In many cases, you won’t need a medical exam* to qualify for coverage! Most medical information can be obtained electronically. Even if you haven’t been approved for life insurance in the past due to health challenges, it’s worth checking again.
GETTING LIFE INSURANCE IS
EASIER THAN EVER
TRUTH
“I think it’s
too much of a hassle to buy it”
MYTH 2
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Access additional cash for life’s big moments
Need funds for an unexpected expense? You can access the cash value of life insurance to help with these costs. Life insurance can also help when life throws you a curveball, such as unexpected car or home repairs or medical bills.
Supplement your retirement income
Use the cash value in your life insurance policy to help supplement your retirement income and provide additional financial flexibility. Keep in mind that outstanding loans and withdrawals will reduce policy cash values and the death benefit and may have tax consequences.
Protection from the cost of health challenges
Some life insurance policies offer added benefits that can provide financial support if you’re diagnosed with a chronic or terminal illness where you can “accelerate” (or use) part of the death benefit.¹ This can help alleviate the stress of medical bills and lost income, taking the strain off your family and allowing you to focus on your health.
LIFE INSURANCE OFFERS benefits for you while you’re alive
TRUTH
“Life insurance benefits are only paid after I die”
MYTH 3
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Maintain your family’s lifestyle and dreams
Life insurance can help replace your income, allowing your family to cover household expenses and continue building the future you planned. It’s like saying, “I’ve got your back, no matter what.”
Help your family build a stronger financial future
The death benefit from your life insurance policy can help ensure you leave a financial legacy for future generations. Your family can use the death benefit to pay any expenses including estate taxes, which means you can enhance the legacy you’ve worked hard to build.
Think of life insurance as your legacy
The potentially tax-free death benefit can help provide greater financial security for your family if you’re no longer there to care for them yourself. It’s another way to express your love for them.
LIFE INSURANCE IS A FOUNDATION FOR FINANCIAL SECURITY AND LEGACY BUILDING
TRUTH
“I don’t need to make my family rich when I die”
MYTH 4
A financial professional can help you establish life insurance as part of your foundation for your family’s financial security and the legacy you could leave for future generations. Still have questions?
Talk to a financial professional
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PER YEAR FOR A TERM POLICY¹
This is one reason, but there are many others.
² 2024 Insurance Barometer Study, LIMRA and Life Happens.
¹ $100,000 death benefit, Preferred Non-Tobacco, Term Essential 20 year. If you continue the policy beyond the initial level-premium period (in this case, 20 years), premiums will then increase annually through age 95 but will never be more than the maximum stated in the contract. In New York, the amount of coverage will be lower. Availability and actual rates will vary based on how you satisfy our underwriting and eligibility criteria. Rates as of 9/20/2024.
¹ Receiving benefits under the terms of this feature (rider) will reduce and may eliminate the death benefit for your beneficiaries. It is not Long-Term Care (LTC) insurance, and it is not intended to replace LTC. Additional premiums, underwriting requirements, and limits may also apply.
¹ $100,000 death benefit, Preferred Non-Tobacco, Term Essential 20 year. If you continue the policy beyond the initial level-premium period (in this case, 20 years), premiums will then increase annually through age 95 but will never be more than the maximum stated in the contract. In New York, the amount of coverage will be lower. Availability and actual rates will vary based on how you satisfy our underwriting and eligibility criteria. Rates as of 9/20/2024.
² 2024 Insurance Barometer Study, LIMRA and Life Happens.
¹ Receiving benefits under the terms of this feature (rider) will reduce and may eliminate the death benefit for your beneficiaries. It is not Long-Term Care (LTC) insurance, and it is not intended to replace LTC. Additional premiums, underwriting requirements, and limits may also apply.
the cost
of life insurance for a healthy
30-year-old male is around
$158
PER YEAR FOR A TERM POLICY¹
The main reason to have life insurance is because you want your loved ones to receive money after you die to help them financially.
OR ONE-YEAR'S SALARY.²
FINANCIAL PROFESSIONAL
about how to customize
a policy for your needs.
SHORTCOMINGS
OF A POLICY THROUGH WORK
OR ONE-YEAR'S SALARY.²
The median
life insurance
coverage offered
at the workplace is
a flat sum of
$20,000
TALK TO YOUR
But what will your
family do in year two?
INVESTMENT AND INSURANCE PRODUCTS ARE:
• NOT FDIC INSURED
• NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY
• NOT A DEPOSIT OR OTHER OBLIGATION OF, OR GUARANTEED BY, ANY BANK OR ITS AFFILIATES
• SUBJECT TO INVESTMENT RISKS, INCLUDING POSSIBLE LOSS OF THE PRINCIPAL AMOUNT INVESTED
This is one reason, but there are many others.
PER YEAR FOR A TERM POLICY¹
*Issuance of the policy will depend upon the answers to the health questions set forth in the application and third-party data.
Our policies contain exclusions, limitations, reductions in benefits, and terms for keeping them in force. A financial professional can provide you with costs and complete details.
1084350-00001-00
Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
Securities and Insurance Products:
Certain securities products and services are offered through Prudential Investment Management Services LLC, member SIPC and located in Newark, NJ. See Statement of Financial Condition for Prudential Investment Management Services LLC.
“Prudential Advisors" is a brand name for the proprietary retail sales channel of The Prudential Insurance Company of America (“PICA”) and its insurance company and other affiliates (collectively “Prudential”). Prudential Advisors’ financial professionals are licensed insurance agents of Prudential. Pursuant to a strategic relationship between Prudential, LPL Enterprise, LLC (“LPLE”), and LPL Financial LLC (“LPLF”), Prudential Advisors financial professionals provide securities brokerage services and/or investment advice on securities solely as registered persons of LPL Enterprise, an affiliate of LPL Financial. LPLE and LPLF are not affiliated with Prudential. Securities and advisory services may also be offered through firms and financial professionals that are not affiliated with Prudential, LPLE and LPLF.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
Template: 1000797-00023-00
© 2025 Prudential Financial, Inc. and its related entities. Prudential, PGIM, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office) and Variable Life Insurance is distributed by Pruco Securities, LLC (“Pruco”), Newark, NJ (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD, Pruco) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ.
For additional important information about the products, services and companies that make them available, please click here.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.
Disclaimer
Accessibility
Black Enterprise is being paid $250,000 as part of its arrangement with Prudential Financial. Black Enterprise’s receipt of this compensation from Prudential creates a conflict of interest because of the financial incentive to promote Prudential. Black Enterprise and Alfred Edmonds, an associate of Black Enterprise, are not affiliated with Prudential and are not authorized or licensed to provide investment advice on behalf of Prudential.
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© 2025 Prudential Financial, Inc. and its related entities. Prudential, PGIM, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.
Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
By using this website, you agree that you have read and agree to our Terms and Conditions.
“Prudential Advisors" is a brand name for the proprietary retail sales channel of The Prudential Insurance Company of America (“PICA”) and its insurance company and other affiliates (collectively “Prudential”). Prudential Advisors’ financial professionals are licensed insurance agents of Prudential. Pursuant to a strategic relationship between Prudential, LPL Enterprise, LLC (“LPLE”), and LPL Financial LLC (“LPLF”), Prudential Advisors financial professionals provide securities brokerage services and/or investment advice on securities solely as registered persons of LPL Enterprise, an affiliate of LPL Financial. LPLE and LPLF are not affiliated with Prudential. Securities and advisory services may also be offered through firms and financial professionals that are not affiliated with Prudential, LPLE and LPLF.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Securities and Insurance Products:
Certain securities products and services are offered through Prudential Investment Management Services LLC, member SIPC and located in Newark, NJ. See Statement of Financial Condition for Prudential Investment Management Services LLC.
Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
This website is for U.S. persons only. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.
Annuities and Life Insurance are issued by Prudential Financial companies; The Prudential Insurance Company of America (“PICA”) or Pruco Life Insurance Company (“PLAZ”) (in New York, by Pruco Life Insurance Company of New Jersey (“PLNJ”)), all located in Newark, NJ (main office), or an unaffiliated third-party issuer: Fortitude Life Insurance & Annuity Company (“FLIAC”), located in Jersey City, NJ. Fortitude Re has retained PICA as an unaffiliated Third-Party Administrator. Variable Annuities are distributed by Prudential Annuities Distributors, Inc. (“PAD”), Shelton, CT (main office) and Variable Life Insurance is distributed by Pruco Securities, LLC (“Pruco”), Newark, NJ (main office). Each company (PICA, PLAZ, PLNJ, FLIAC, PAD, Pruco) is solely responsible for its own financial condition and contractual obligations.
Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. Each subsidiary is responsible for its own financial condition and contractual obligations.
FLIAC is not licensed to do business in New York, effective December 31, 2015, which had no impact on existing annuity contracts sold through FLIAC.
Fortitude Re and the Fortitude Re logo are service marks of Fortitude Group Holdings, LLC and its affiliates. Other proprietary Fortitude Re marks may be designated as such through the use of the SM or ® symbols.
Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ.
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Black Enterprise is being paid $250,000 as part of its arrangement with Prudential Financial. Black Enterprise’s receipt of this compensation from Prudential creates a conflict of interest because of the financial incentive to promote Prudential. Black Enterprise and Alfred Edmonds, an associate of Black Enterprise, are not affiliated with Prudential and are not authorized or licensed to provide investment advice on behalf of Prudential.