financial security
For nearly 50 years, Prudential has been investing in the Black community. Explore the Blueprints to Black Wealth Playbook to see how you can partner with us as we build and expand on that commitment.
Empower Your Practice with Blueprints to Black Wealth
Now, you can leverage the principles from the Blueprints to Black Wealth strategy to help clients build and sustain generational wealth. Our insights and high-impact sales content is based on rigorous research, to empower you to deliver effective financial plans. Watch now to discover more.
Blueprints to Black Wealth
COMMITMENT
PATHWAYS
MOBILIZATION
COMMUNITY
Committed to the Needs of each and every customer
At Prudential, we are steadfastly committed to meeting the needs of our customers. Blueprints to Black Wealth was built on a deep understanding of the diversity within the Black community and acknowledges the power and readiness of first-generation wealth builders.
We know that Black Americans are eager to invest in their financial futures and create pathways to wealth. There exists a unique opportunity to empower them with the types of financial tools that have historically been used to create and sustain generational wealth.
Creating Pathways to WealtH
Our diverse leadership team is mobilizing our financial advisors, employees, community leaders, and additional partners to help pave the way for meaningful shifts in our business. We are deepening our understanding of the unique needs of the Black community and helping to close the access gap to wealth-building tools.
Mobilizing Financial Advisors & Leaders
We’ve invested more than $1 billion in our hometown of Newark to address education inequalities, create jobs for residents, and support Black-owned businesses. Beyond Newark, we’ve committed $475 million over the past 40 years to support programs and initiatives dedicated to racial equality and justice.
Investing in Communities
build relationships that
empower communities
Get started
Questions?
If you have questions or need event support, please reach out to your Prudential wholesaler. If you want to contact the Blueprints team, email us at blueprints.to.black.wealth@prudential.com
Black Americans’
Be a champion FOR
Watch our video to hear more about what Blueprints to Black Wealth is and how you can participate.
4 PILLARS OF
At the heart of Blueprints to Black Wealth are four pillars. Understanding these four pillars will help you better connect with the needs and financial goals of Black Americans.
Text Alternative
For Financial Professional Use Only. Not for Use With the Public.
Transcript
At Prudential, we are steadfastly committed to meeting the needs of our customers. Blueprints to Black Wealth was built on a deep understanding of the diversity within the Black community and acknowledges the power and readiness of first-generation Black wealth builders.
CREATING PATHWAYS TO WEALTH
MOBILIZING FINANCIAL ADVISORS & LEADERS
clients’ financial futures.
You can help secure
ACCESSIBILITY
TOOLS AND RESOURCES
ENGAGEMENT
HOME
COMMUNITY ENGAGEMENT
MARKETING RESOURCES
OVERVIEW
Share
© 2026 Prudential Financial, Inc. and its related entities. Prudential, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide. This material is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any clients or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing a client’s retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional. Life insurance is issued by The Prudential Insurance Company of America, Newark, NJ, and its affiliates. INVESTMENT AND INSURANCE PRODUCTS ARE: • NOT FDIC INSURED • NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY • NOT A DEPOSIT OR OTHER OBLIGATION OF, OR GUARANTEED BY, ANY BANK OR ITS AFFILIATES • SUBJECT TO INVESTMENT RISKS, INCLUDING POSSIBLE LOSS OF THE PRINCIPAL AMOUNT INVESTED ISG_PS_ILI12_01 1050873-00013-00
Disclaimer:
of Black consumers say building generational wealth is extremely/highly relevant.1
60
Your opportunity to turn intent into action
Prudential research shows that Black Americans are committed to building generational wealth and leaving a legacy, yet many face barriers that stall progress. Financial professionals like you have a unique opportunity to provide guidance, build trust, and deliver solutions that turn aspirations into action. Here’s what the data reveals about the opportunity in this growing market.
*Source: LIMRA 2023 Barometer Report.
%
of Black consumers say estate planning is essential to their financial goals.4
58
of Black Americans say guidance from a financial professional makes them feel more equipped to talk about money.3
55
of Black consumers believe financial professionals can help ensure a legacy lasts beyond one generation.2
84
1 Building Generational Wealth. "Helping Black Americans Protect Their Life's Work for Future Generations," A Prudential Study, June 2025 2 Leaving a Legacy. "What Matters Most to Black Americans About Passing on Wealth to Future Generations," A Prudential Study, September 2025 3 Empowering Black Families. "Turning Taboo Topics into Dinner Conversations," A Prudential Study, February 2025 4 Estate Planning: From Intention to Action. "Insights and Opportunities for Black Consumers," A Prudential Study, October 2025
Black Americans have financial power and are eager to plan secure financial futures. You have the power to share the products and services to help them achieve their goals.
BY ENGAGING with
YOUR BUSINESS
ACCELERATE
new clients
ENGAGING with
ACCELERATE YOUR
BUSINESS BY
RESEARCH SHOWS THAT Black Americans
This gives you the opportunity to educate clients and prospects about other ways life insurance can enhance their financial security. For example, in addition to providing a death benefit, some life insurance policies offer the potential to build cash value, which clients can access while still living, to supplement income in retirement, pay for medical expenses, and more.
80
of Black Americans plan to pass down some form of wealth to their families.*
have a strong commitment to financial freedom in their later years.*
76
say that the primary reason they own life insurance is only for final expenses.*
66
Myths vs. Realities Surrounding Black Wealth
There are many myths surrounding Black Americans’ beliefs about money and their opportunities to build and sustain wealth. When you look beyond the myth and see the reality, then you’re better positioned to have proactive conversations with clients about financial strategies.**
MYTH 3
MYTH 2
MYTH 1
Talk to clients about financial strategies, such as life insurance, that can help protect their families with a death benefit, while also providing ways to build additional income for retirement and pay for long-term health costs.
Black Americans’ economic circumstances are a result of poor financial choices on their part.
A younger generation of Black Americans know that they have agency over their path to wealth. This is your opportunity to offer suitable financial products and services, including life insurance that can help them generate the security and wealth they desire.
Black Americans don’t have sufficient wealth or income to be considered valuable customers.
Building trust is the key to building a strong relationship. To build that trust, you must show individual clients the products and services you and Prudential can offer that can help them, their families, and their communities become more financially secure.
Black Americans generally share the same financial lifestyle, values, and behaviors.
Black Americans are not all at the same point in their financial journeys, which is why it’s so important not to presume what products they do or don't need. The LUV+ model is a simple way to start meaningful conversations with clients. It comprises four steps—Listen, Understand, Validate, and Iterate—that help you understand clients’ mindsets, uncover their needs, and start to build trust.
START THE DISCUSSION WITH
THE LUV+ MODEL
ITERATE
VALIDATE
UNDERSTAND
LISTEN
Listen intently to clients and be sure to grasp their emotional and financial needs. Keep an open mind and put aside any assumptions.
Make sure you truly understand what clients are telling you about their financial situation. Understand their family dynamics and sources of income.
Take in what is said and respond with respect, grace, and humility. Demonstrate that you understand what their challenges and goals are in your own words.
Come to an understanding of the plan to start the wealth-building journey. Explain that together, you’ll monitor progress toward reaching goals and make changes as needed.
Check out the Tools and Resources section for a variety of materials to help you educate clients about the ways they can achieve their financial goals.
If you have questions about Blueprints to Black Wealth, please contact your Prudential wholesaler.
For nearly 50 years, Prudential has been investing in the Black community. Blueprints to Black Wealth continues to build and expand on that commitment.
Be a champion for Black Americans’ financial security.
Reality: Black Americans have been systematically denied access to information, tools, and opportunities to increase their wealth. Opportunity: Talk to clients about financial solutions, such as life insurance, that can help protect their families with a death benefit, while also providing ways to build additional income for retirement and pay for long-term health costs.
Reality: Black Americans have the income and desire to build strong financial futures.In fact, employment among Black Americans is currently at a record high and their buying power is expected to rise to $1.8T by 2024. Furthermore, nearly 6 in 10 Black Americans say they are likely to buy life insurance within the next 12 months.* Opportunity: A younger generation of Black Americans know that they have agency over their path to wealth. This is your opportunity to offer suitable financial products and services, including life insurance that can help them generate the security and wealth they desire.
Black Americans are not all on the same point in their financial journies, which is why it’s so important to not presume what products they need. The LUV+ model is a simple way to start meaningful conversations with clients. It’s comprised of four steps — Listen, Understand, Validate, and Iterate — that help you understand clients’ mindsets, uncover their needs, and start to build trust.
Disclaimer: *Source: LIMRA 2023 Barometer Report. ** Source: 3 myths from Seven Elements Research (2022) © 2023 Prudential Financial, Inc. and its related entities. Prudential, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide. This material is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any clients or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing a client’s retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional. Life insurance is issued by The Prudential Insurance Company of America, Newark, NJ, and its affiliates. INVESTMENT AND INSURANCE PRODUCTS ARE: NOT FDIC INSURED • NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY • NOT A DEPOSIT OR OTHER OBLIGATION OF, OR GUARANTEED BY, ANY BANK OR ITS AFFILIATES • SUBJECT TO INVESTMENT RISKS INCLUDING POSSIBLE LOSS OF THE PRINCIPAL AMOUNT INVESTED ISG_DG_ILI439_01 1050873-00004-00
tend to buy life insurance just to cover final expenses.*
Reality: Black Americans have the income and desire to build strong financial futures. In fact, employment among Black Americans is currently at a record high and their buying power is expected to rise to $1.8T by 2024. Furthermore, nearly 6 in 10 Black Americans say they are likely to buy life insurance within the next 12 months.*
Reality:
Opportunity:
Black Americans have been systematically denied access to information, tools, and opportunities to increase their wealth.
Black Americans have the income and desire to build strong financial futures.I n fact, employment among Black Americans is currently at a record high and their buying power is expected to rise to $1.8T by 2024. Furthermore, nearly 6 in 10 Black Americans say they are likely to buy life insurance within the next 12 months.*
Black Americans are not a monolith. They have different lifestyles, financial goals, attitudes towards wealth, etc. Some may already own financial products or have experience with financial professionals. Others may be starting their financial journey.
MYTH 4
Connecting with the individual client while also recognizing their role in their family and how their actions affect their community helps create a more authentic connection. Creating authentic connections is key to unlocking business conversion.
While all people have certain basic needs that may be similar, factors such as culture, race, family structures, marriage rates, intergenerational dependencies, and more influence everyone’s financial beliefs, expectations, and decisions.
Family structures, needs, and values are basically the same for most people regardless of culture or race.
MYTH 5
Position yourself and the brand as an ally, guide, and stabilizing force for clients along their financial journey. Establishing trust and connection to the brand is as important as providing the right products and services.
For Black Americans, the financial journey is as much emotional as it is functional. Historically, Black Americans have been excluded from accessing financial information and tools, which has left them more vulnerable, unsure, and distrusting with respect to financial understanding and security.
Financial needs, values, and behaviors are functional not emotional.
Reality: Black Americans are not a monolith. They have different lifestyles, financial goals, attitudes towards wealth, etc. Some may already own financial products or have experience with financial professionals. Others may be starting their financial journey. Opportunity: Building trust is the key to building a strong relationship. To build that trust, you must show individual clients the products and services you and Prudential can offer that can help them, their families, and their communities become more financially secure.
* Source: LIMRA 2023 Barometer Report.
** Source: 5 myths from Seven Elements Research (2022).
Highlight products and strategies that can accelerate debt reduction and increase cash flow but aren’t complex. Express confidence and optimism without diminishing her challenges. Help her picture a future where financial worries no longer hold her back.
Making your money work for you now can secure the lifestyle you imagine for yourself in the future. Planning and investing with an advisor doesn’t have to be complicated.
”
“
I can understand your preference for convenience when it comes to money management and investing. I also appreciate your focus on paying down debt to secure economic independence.
I’m interested in learning more about the lifestyle you want for yourself in the future.
Click through to see how you can apply the LUV+ Model to this persona.
She is a single female who thinks “it’ll all work out.” She has a moderate risk tolerance and uses few financial products. She doesn’t think she needs a financial professional because her finances aren’t that complicated. Motivator: Caring for self. Key demographics: Female, millennial, 37 years old, lower income, single, renter. Opportunities to meet her needs: Encourage her to pay down expensive debt now as a pathway to a more secure future. Opportunities to connect: Give her a vision of herself in the future, able to do all that she wants.
MS. INDEPENDENCE
Highlight how you help her navigate to financial security. Express confidence and optimism without diminishing her challenges. Share products and strategies that can accelerate debt reduction and increase cash flow.
Protecting your money and freeing yourself from debt are top of mind for you. Budgeting and saving can be overwhelming when you don’t know where to begin, but you’re already in a good position as a homeowner.
I can see that you are careful with your money and that paying off debt is a priority for you. Many people feel left out of the game when it comes to financial planning.
Thank you for trusting me. I understand how difficult it is to manage obligations and save for the future at the same time.
She is a risk-averse woman who’s concerned about protecting the little money she has, while paying off debt. She often feels left out of the larger financial conversations from major institutions. Motivator: Providing for others. Key demographics: Female, millennial, 38 years old, lower income, homeowner. Opportunities to meet her needs: Prioritize paying off debt and creating a budget she can work with. Opportunities to connect: Discuss tangible ways to start saving now while providing ways she can start a long-term savings plan.
PROTECTOR
Highlight innovative products and strategies that help create a roadmap to financial security while amassing real wealth that he can pass on. Discuss the role of life insurance in leaving a legacy for loved ones. Share your qualifications and skills as an advisor who can help him reach his goals.
Having a plan that positions you to achieve your goals is important to you and within your reach. A diverse portfolio of assets and investments is an important component of your financial planning. You can support your family today while planning for future needs.
I can tell that you are focused on having your money work for you. You have definite financial goals and are on your way to achieving them, but it can feel overwhelming at times.
Thank you for sharing your thoughts and experiences with me. I’d like to hear more about how you leverage resources to support your lifestyle. Are there family members besides you who are involved in making financial decisions for the family?
A wealthy, married man with children who feels confident and prepared. He’s willing to take risks to grow wealth. However, his priority is taking care of his children, and he believes in donating to charitable causes. Motivator: Providing for self and others. Key demographics: Male, millennial, 43 years old, married, homeowner, high income, entrepreneur. Opportunities to meet his needs: Show him a pathway to increase his ability to provide for his family while securing his ability to leave a legacy. Opportunities to connect: Give him tools that he can use to show that he has a plan for the family. Make him feel like the hero in the story.
PROUD PROVIDER
Express confidence and optimism about her reaching her financial goals without diminishing her challenges. Show products and strategies that can accelerate debt reduction and increase cash flow. Share stories of clients like her you’ve helped in the past.
You’ve taken important first steps by owning a home and prioritizing debt reduction. Continuing to budget, save, and pay down debt is important.
I can see that you’re careful with spending and that paying down debt is a priority. Many people might feel left out of the game when it comes to financial planning because of debt/income constraints.
Thank you for trusting me. I understand how difficult it is to save for the future while handling current expenses.
She’s a highly educated homeowner who is confident in her financial standing and future. She started planning early and sticks to a monthly budget. She already has a portfolio of products and trusts financial advisors. Motivator: Caring for self and others. Key demographics: Female, millennial, 38 years old, married, higher income, college graduate, homeowner. Opportunities to meet her needs: Compliment and celebrate her progress and financial wins to date. Offer examples of how you can help her wealth grow more quickly than it has. Opportunities to connect: Give her strategies that she can use to show that she is in control of the future.
SAVVY PROFESSIONAL
Highlight products and services that create a roadmap to financial security and real wealth. Explain how making informed decisions now can secure the future he wants. Discuss the benefits of purchasing life insurance while he’s young and healthy.
You want a plan to get ahead. A diverse portfolio of assets, investments, and life insurance can help support the lifestyle you want today while you prepare for the future.
I can tell that you’re focused on making your money work for you and that multiple income streams are important to you. You know what you want your financial future to look like, but it sounds like you’re not sure how to get there.
Thank you for sharing your thoughts and experiences. I’m interested in learning more about how you support your current lifestyle. Do you talk to any family members for advice?
He is an aspirational “American Dream” millennial. He’s thinking about buying a home and starting a family and is optimistic about the future. He’s in control of his own destiny. Motivator: Caring for self Key demographics: Male, 32 years old, high school education, single but marriage-minded, renter. Opportunities to meet his needs: Focus on innovative strategies that will help him see a vision for his future. Show how diversified assets can help build total wealth. Opportunities to connect: Help him feel like he is helping to bring others along—his family, friends, community.
STRIVER
Do you know a client or prospect who might be similar to one of these personas? See how you can put the LUV+ model into action with clients and prospects who have different lifestyles and financial goals.
PERSONAS
“Making your money work for you now can secure the lifestyle you imagine for yourself in the future. Planning and investing with an advisor doesn’t have to be complicated.”
“I can understand your preference for convenience when it comes to money management and investing. I also appreciate your focus on paying down debt to secure economic independence.”
“I’m interested in learning more about the lifestyle you want for yourself in the future. ”
LISTEN | UNDERSTAND VALIDATE | ITERATE
She is a single female who thinks “it’ll all work out.” She has a moderate risk tolerance and uses few financial products. She doesn’t think she needs a financial professional because her finances aren’t that complicated. Motivator: Caring for self Key Demographics: Female, millennial, 37 years old, lower income, single, renter. Opportunities to meet her needs: Encourage her to pay down expensive debt now as a pathway to a more secure future. Opportunities to connect: Give her a vision of herself in the future, able to do all that she wants.
“Protecting your money and freeing yourself from debt are top of mind for you. Budgeting and saving can be overwhelming when you don’t know where to begin, but you’re already in a good position as a homeowner.”
“I can see that you are careful with your money and that paying off debt is a priority for you. Many people feel left out of the game when it comes to financial planning.”
“Thank you for trusting me. I understand how difficult it is to manage obligations and save for the future at the same time.”
Highlight innovative products and solutions that help create a roadmap to financial security while amassing real wealth that he can pass on. Discuss the role of life insurance in leaving a legacy for loved ones. Share your qualifications and skills as an advisor who can help him reach his goals.
“Having a plan that positions you to achieve your goals is important to you and within your reach. A diverse portfolio of assets and investments is an important component of your financial planning. You can support your family today while planning for future needs.”
“I can tell that you are focused on having your money work for you. You have definite financial goals and are on your way to achieving them, but it can feel overwhelming at times.”
“Thank you for sharing your thoughts and experiences with me. I’d like to hear more about how you leverage resources to support your lifestyle. Are there family members besides you who are involved in making financial decisions for the family?”
A wealthy, married man with children who feels confident and prepared. He’s willing to take risks to grow wealth. However, his priority is taking care of his children, and he believes in donating to charitable causes. Motivator: Providing for self and others. Key Demographics: Male, millennial, 43 years old, married, homeowner, high income, entrepreneur. Opportunities to meet his needs: Show him a pathway to increase his ability to provide for his family while securing his ability to leave a legacy. Opportunities to connect: Give him tools that he can use to show that he has a plan for the family. Make him feel like the hero in the story.
“You’ve taken important first steps by owning a home and prioritizing debt reduction. Continuing to budget, save, and pay down debt is important.”
“I can see that you’re careful with spending and that paying down debt is a priority. Many people might feel left out of the game when it comes to financial planning because of debt/income constraints.”
“Thank you for trusting me. I understand how difficult it is to save for the future while handling current expenses.”
She’s a highly educated homeowner who is confident in her financial standing and future. She started planning early and sticks to a monthly budget. She already has a portfolio of products and trusts financial advisors. Motivator: Caring for self and others. Key Demographics: Female, millennial, 38 years old, single, higher income, college graduate, homeowner. Opportunities to meet her needs: Compliment and celebrate her progress and financial wins to date. Offer examples of how you can help her wealth grow more quickly than it has. Opportunities to connect: Give her strategies that she can use to show that she is in control of the future.
“You want a plan to get ahead. A diverse portfolio of assets, investments, and life insurance can help support the lifestyle you want today while you prepare for the future.”
“I can tell that you’re focused on making your money work for you and that multiple income streams are important to you. You know what you want your financial future to look like, but it sounds like you’re not sure how to get there.”
“Thank you for sharing your thoughts and experiences. I’m interested in learning more about how you support your current lifestyle. Do you talk to any family members for advice?”
He is an aspirational “American Dream” millennial. He’s thinking about buying a home and starting a family and is optimistic about the future. He’s in control of his own destiny. Motivator: Caring for self Key demographics: Male, 32 years old, high school education, single but marriage-minded, renter. Opportunities to meet his needs: Focus on innovative solutions that will help him see a vision for his future. Show how diversified assets can help build total wealth. Opportunities to connect: Help him feel like he is helping to bring others along—his family, friends, community.
© 2025 Prudential Financial, Inc. and its related entities. Prudential, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide. This material is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any clients or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing a client’s retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional. Life insurance is issued by The Prudential Insurance Company of America, Newark, NJ, and its affiliates. INVESTMENT AND INSURANCE PRODUCTS ARE: • NOT FDIC INSURED • NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY • NOT A DEPOSIT OR OTHER OBLIGATION OF, OR GUARANTEED BY, ANY BANK OR ITS AFFILIATES • SUBJECT TO INVESTMENT RISKS, INCLUDING POSSIBLE LOSS OF THE PRINCIPAL AMOUNT INVESTED ISG_PS_ILI5_01 1050873-00012-00
When you’re collaborating with community organizations to build confidence and strengthen relationships, you’re creating what we call a Field Level Engagement. Building these types of relationships can help you connect authentically with the communities you serve, advance financial literacy, and deepen client relationships. Explore this page to discover how you can build Field Level Engagements with intention.
BUILDING realtionships THAT EMPOWER COMMUNITIES
Shared Value is about aligning your business success with positive impact in the communities you serve. It’s about using your strengths to improve economic and social conditions while building connections that benefit your business, clients, and community partners.
Shared Value Model
Evaluating Potential engagements with the
What this looks like in practice:
Promoting financial literacy and effectively empowering the communities you serve
Driving sustainable engagement that creates value for everyone
Building confidence and credibility that helps strengthen your relationships with clients
From left to right: Jeffrey B. Hammond, Prudential Advisors; Linda Moore, MBA, Prudential Advisors; Keita Cline MBA, CLU®, VP Business Development, Business Growth and Market Expansion; Individual Life Insurance, Prudential. Attending a National Bar Association Centennial event in Chicago, IL.
1
When evaluating potential engagements, ask yourself:
2
3
Is it built to be sustainable and scalable over time?
Will it strengthen my business and deepen client relationships?
Will this collaboration create measurable value for the community?
field level engagement
a real-world example of a
Here’s how one advisor turned small, local connections with The National Black Nurses Association (NBNA) into an engagement with greater reach and impact.
States
NBNA is a nonprofit Representing:
33
Members
308,000
Chapters
114
growth and impact
Activities included:
Started with an advisor who had relationships with local chapters and individual members.
connection point
With Blueprints' support, the advisor scaled engagement to a national level, involving multiple financial advisors.
Newsletter
promotions
events
In-person
webinars
Virtual
results
Increased sales opportunities and brand visibility.
Additional Blueprints Field Level Engagements:
start building meaningful field level engagements
How can I align with the Shared Value Model?
Where can I provide value through education and resources?
Who do I already have relationships with?
To identify organizations in your community that you can collaborate with, ask yourself:
Take the next step
If you have an organization you’d like to collaborate with, we’re here to support you. Access the resources on the right to get started.
Download
Learn more about getting started.
Access the process document
View now
Complete this form to tell us about the organization you’d like to collaborate with.
Complete the Questionnaire
Marketing resources
We’ll continue to add more content to this page, so be sure to check back often.
Be a champion for Black Americans’ financial security
Driving sustainable engagement that creates value for you and your partners
Explore this page to gain insight into the specific needs of Black Americans and access impactful sales content designed to help you guide them as they build and sustain generational wealth. Also, be sure to watch the short video for more ways Prudential can help you deepen client relationships and grow your book of business.
EMPOWER YOUR PRACTICE WITH HIGH-IMPACT SALES CONTENT
Click through the topics below to find tools and resources that can help you drive proactive conversations with clients and prospects. We'll continue to add content to this page, so be sure to check back often.
blueprints to black wealth educational materials
Use these materials to better understand how the Blueprints to Black Wealth strategy can help you grow your business and help Black Americans build generational wealth.
Share this microsite with clients so they can access financial tools, resources, and information.
Blueprints to Black Wealth Consumer Microsite
CONSUMER FRIENDLY
This flyer provides a timeline of Prudential’s 50-year legacy of promoting financial inclusion.
Prudential’s History of Inclusion
Use this flyer to help introduce the Blueprints to Black Wealth Strategy to clients and prospects.
Empowering Black Americans to Build Generational Wealth
Encourage the clients you work with to start having conversations about money with their families. Breaking the silence around money is the first step in helping Black families create the right money mindset so they can create generational wealth that you can help manage today and when that wealth gets passed on.
Money: From Taboo Topic to Dinner Discussion
Life insurance myths are widespread, but you can clarify its true value for clients and prospects—helping to protect their loved ones’ futures. Once clients have their policies, you can maintain strong relationships with them through policy reviews.
THE TRUTH ABOUT LIFE INSURANCE
Meet with clients at least once a year to ensure their coverage is still meeting their needs. A marriage, a growing family, and a new home are all reasons why clients' life insurance coverage may need an update.
ANNUAL POLICY REVIEWS
Life insurance can help small business owners protect the ones they love and ensure their businesses continue to thrive, even after they’re gone. Use these materials to learn more and share with clients.
LIFE INSURANCE FOR SMALL BUSINESS OWNERS
The LIRP strategy uses the potential cash value of life insurance to help clients mitigate retirement risks on a tax-advantaged basis. Use these materials to learn more and share with clients.
Life insurance in retirement planning
Ready to spread the word about Blueprints to Black Wealth? Just copy and paste the client-approved content found in the social media toolkit and start sharing today!
SOCIAL MEDIA TOOLKIT
YOUR BLUEPRINTS TOOLKIT
Now, you can leverage the principles from the Blueprints to Black Wealth strategy to help clients build and sustain generational wealth. Our insights and high-impact sales content is based on rigorous research, to empower you to deliver effective financial strategies. Watch now to discover more.
Help clients understand that life insurance offers more than just a death benefit. Reveal how some policies can build cash value, which can be a crucial part of their overall plan to build generational wealth. Watch clients experience a “lightbulb moment” when they realize they can access this cash for important milestones like a down payment on a home, college tuition, medical expenses, and more.
Life Insurance as part of an overall plan to build generational wealth
Add your headshot and proudly identify yourself as Blueprints to Black Wealth Certified Financial Professional.
Blueprints to Black Wealth Certified Advisor Social Post
Use these banners on your website and email signature line to promote yourself as Blueprints Certified Advisor.
Blueprints Promotional Bannners
FINANCIAL PROFESSIONAL USE ONLY
Showcase your expertise as a Blueprints to Black Wealth Financial Professional. Use the resources provided to strengthen your credibility, elevate your visibility, and clearly communicate the value you bring to the communities you serve.
boost your brand
Use this piece to understand the opportunities available to you in the business market.
Protecting the Future of Small Businesses
Show clients several insurance strategies to help them protect their business.
Insurance Strategies that Help Drive Your Business's Financial Wellness
Show clients how a buy-sell agreement can help protect their loved ones and their small business.
A Buy-Sell Agreement Solution
Show clients how life insurance can help them protect their business against the loss of key employees.
Key People Help Drive Your Business
Use this email to invite small business owners to a life insurance webinar.
Invitation to Financial Strategies for Small Business Owners Presentation
Show clients how life insurance can help them protect their small business.
Financial Strategies for Small Business Owners Presentation
Here’s how small business owners in Texas used life insurance to protect their business.
Case Study: Protect Your Small Business
Empowering Black Entrepreneurship
This presentation shows how you can use policy reviews to build your book of business and strengthen client relationships.
Reviewing a Client’s Insurance Plan
Use our Life Policy Review approach to help clients understand the benefits of life insurance and determine what type of coverage will best meet their needs.
Policy Review Quick Guide
This guide can help clients gather the information needed for a productive annual review.
Annual Client Review Guide
Use this flyer to remind clients when it’s time to schedule an annual policy review.
Life Keeps Moving Flyer
Use this script to help start conversations with clients and prospects.
Myths vs. Truths Phone Script
Send this flyer to clients or use it as a discussion guide during conversations.
Myths vs. Truths Flyer
(COMING SOON)
Use this email template to invite clients and prospects to a webinar about life insurance.
Producer to Client Invitation
Use this engaging presentation to host a webinar with clients and prospects.
Myths vs. Truths Powerpoint
Share this microsite with clients to dispel the four biggest life insurance myths.
Myths vs. Truths Microsite
THE TRUTHs ABOUT LIFE INSURANCE
See how real families are shaping their financial futures with expert guidance from financial professionals.
Breaking the Silence: Family Conversations About Money
Understand the current financial mindsets of Black Americans and how you can empower them to build wealth.
Study: Empowering Black Families
Share this brochure with clients to help them understand the value of term and permanent life insurance.
Life Insurance: A Foundation of Protection for Future Generations Brochure
This worksheet can give clients a quick estimate of their coverage needs.
Life Insurance Quick Estimator
Share this flyer with clients to help them start conversations about money with their family that can help with building generational wealth
Your Guide to Discussing Finances with Your Family Flyer
Use this invitation to invite prospects and clients to your presentation.
Invitation to Let's Break the Silence: A Guide to Family Money Conversations
Give a presentation to clients with tips on how they can start age-appropriate conversations about money with each member of their family and start building generational wealth.
Let's Break the Silence: A Guide to Family Money Conversations Presentation
Prudential's VP of Business Development, Keita Cline, joins the Your Money Your Life podcast to discuss why families need to talk openly about money, and the role of advisors as financial coaches for their clients.
"Your Money, Your Life" Podcast
Encourage clients to have open conversations about money with their families. This helps families build healthy money mindsets and stay on track toward building generational wealth. Make sure these discussions include plans to pay for chronic or long‑term care costs—an essential step in preserving family wealth as clients age.
Transforming Money Mindsets and Navigating Extended Care Needs
Invitation to 5 Ways Life Insurance Can Help You Build Generational Wealth Presentation
Use this presentation to show clients and prospects how life insurance can be used as part of an overall strategy to help build generational wealth.
5 Ways Life Insurance Can Help You Build Generational Wealth Presentation
Share this flyer with clients and prospects to show them how life insurance can be used as part of an overall strategy to help build generational wealth.
5 Ways Life Insurance Can Help You Build Generational Wealth Flyer
Use this powerful video to inspire clients and prospects to consider the legacy they want to leave to their families.
Building Black Wealth (video featuring Tré Seals)
Building generational wealth
Use the tips and strategies in this presentation to talk to clients about legacy planning.
Advanced Planning Legacy Presentation
Use this flyer to help clients understand what should be considered when planning a legacy.
How You Can Start Building Your Legacy, Today Flyer
Use this to invite clients and prospects to your presentation.
Invitation to Start Planning Your Legacy, Today Presentation
Use this presentation to show clients and prospects why it’s important to be intentional about planning their legacy.
Start Planning Your Legacy Today Presentation
Dispel the myth that you have to be wealthy to create a legacy.
A client’s legacy
Quick points about Blueprints to Black Wealth and how the program can help you grow your business.
Blueprints to Black Wealth Talking Points
Encourage clients to explore life insurance options that can help ensure their legacies stand the test of time.
Celebrate and strengthen your financial foundation
Share this candid short video so clients can meet Dr. Soaries, founder of the free Financial Freedom Movement®.
Meet Dr. Soaries
Help clients create a financial blueprint that helps them reach their goals.
Free to enjoy your wealth and leave a legacy (animated and static)
Life insurance can help empower clients’ legacies for generations to come.
Build a legacy that lasts lifetimes
Prudential has the tools and resources to help clients build their financial blueprint.
Make wealth building run in your family (animated and static)
Break the myth that life insurance is too expensive. Help clients understand that life insurance can be affordable.
More affordable than you think
Share this short clip to show clients how renowned typeface designer, Tré Seals is taking steps to preserve his family’s legacy.
Meet Tré Seals
No matter what stage of life clients are in, you can help them protect their life's work.
Start where you are, protect what you’ve built
Life insurance from Prudential can help clients protect their dreams—and their family’s future.
Protecting your dreams through all of life’s seasons
Protect priceless moments without breaking the bank
Understand the current financial mindsets of Black Americans and how you can help empower them to build wealth.
Study: Building Generational Wealth with Life Insurance
Study: Guiding Legacy Conversations
Use the tips and strategies in this presentation to talk to clients about estate planning.
Starting the Estate Planning Conversation with Black Americans
Use this checklist to guide your conversations with clients as they create their estate plans.
The Estate Planning Checklist Flyer
Invitation to It's Your Estate: Are You in Control? Presentation
Use this presentation to show clients and prospects why it’s important to be intentional about estate planning.
It’s Your Estate: Are You in Control? Presentation
Estate and legacy planning matters for every client, whether they're first-generation wealth builders or they’re protecting inherited wealth. As their advisor, you can help clients see how the full value of their estate—including cash, possessions, investments, their home—is all part of a meaningful legacy. Use the materials to guide them as they put plans in place that protect their life’s work, pass wealth to the next generation, and honor what matters most to them.
estate and legacy planning
Help clients save on taxes and create a lasting legacy to leave to loved ones.
Estate Planning Today and Tomorrow Flyer
See what matters most to Black Americans when it comes to estate planning, and understand how you can help them build secure estate plans.
Estate Planning Infographic
Dispel the myth that you have to be wealthy to create an estate plan. Encourage clients to start thinking about their estates and take action.
Estate planning is for everyone
Whether clients have existing wealth or are first-generation wealth builders, they’ll want to ensure that wealth is passed safely to future generations. As their trusted advisor, you can start meaningful conversations with clients and help them create a multi-generational legacy that reflects their values.
Guiding Legacy Conversations with Black Americans
Next topic: Black Entrepreneurship
Next topic: estate and legacy planning
Next topic: building generational wealth
Next topic: annual policy reviews
Next topic: boost your brand
Next topic: truths about life insurance
topics: Estate and legacy planning Building generational wealth family money discussions truths about life insurance annual policy reviews small business owners retirement planning Brand yourself
Select a topic:
Next Topic: transforming money mindsets
Understand the advantages of life insurance and learn strategies to help grow your business.
Reimagine the Possibilities Presentation
Help Black Americans realize their dreams of a financially secure retirement.
Four Ways to Help Black Americans Prepare for Retirement
Look for clients like Kim and David in your book of business who may be ready to discuss retirement planning.
Client Profiler: Retirement Planning
Use this case study to help clients understand what’s in store as they prepare for retirement.
Retirement Case Study
Use this piece to support your conversations with clients about the benefits of cash value life insurance.
Why Consider Cash Value Life Insurance
Use this email to invite clients to a life insurance webinar.
Invitation to Protection for Them. Possibilities for You.
Share this presentation to help clients understand the advantages of life insurance.
Protection for Them. Possibilities for You Presentation
Share this flyer with clients to help start the retirement planning conversation.
Five Steps to Retirement Readiness
Research shows that Black Americans are feeling more confident about reaching their retirement goals. Use the resources here to build on that momentum and help clients create strong retirement plans that include cash value life insurance. Beyond providing a death benefit, life insurance can help mitigate key risks and offer tax‑advantaged income that supports clients in making their retirement dreams a reality.
Empowering retirement readiness and security
Estate and Legacy Planning
Building GENERATIONAL WEALTH
Transforming money mindsets
truths about life insurance
annual policy reviews
black entrepreneurship
retirement Readiness
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