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* Our life insurance policies are issued by subsidiaries of Prudential Financial and each is solely responsible for its own contractual obligations.
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Discover how others have benefited from having life insurance.
Learn the facts about common life insurance myths.
Use these calculators and quick comparisons to learn more about life insurance.
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We do not provide tax, accounting, or legal advice. You should consult your own independent advisors as to any tax, accounting, or legal statements made herein. The availability of coverage and rates will vary based on company underwriting criteria. Life insurance is issued by The Prudential Life Insurance Company of America, Pruco Life Insurance Company, or Pruco Life Insurance Company of NJ. All three are Prudential Financial companies located in Newark, NJ. Our policies contain exclusions, limitations, reductions in benefits, and terms for keeping them in force. A financial professional can provide you with costs and complete details. All guarantees and benefits of the insurance policy are backed by the claims-paying ability of the issuing insurance company. Life insurance policy cash values are accessed via loans and withdrawals. Unpaid loans and withdrawals cause a reduction in cash values and death benefits and may have tax consequences. A chronic or terminal illness rider is an optional rider that can accelerate the life insurance death benefit when the insured is terminally ill or is chronically ill as defined in the rider. Electing the rider results in an additional charge and underwriting requirements. This rider is not Long-Term Care (LTC) insurance, and it is not intended to replace LTC. To qualify for chronic illness benefits, you (the insured) must be certified as chronically ill by a licensed health care practitioner. For chronic illness benefits to continue beyond one year, recertification by a licensed health care practitioner is required. Benefits received under the rider will reduce and may deplete the death benefit. The rider may not cover all of the costs associated with chronic or terminal illness. It is a life insurance accelerated death benefit rider and is generally not subject to health Insurance requirements. Some benefit payments may be subject to a fee. Other terms and conditions apply and can vary by state. Please consult your tax and legal advisors before initiating a claim. This material is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any clients or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. For information about your particular investment needs, please contact a financial professional. © 2024 Prudential Financial, Inc. and its related entities. 1061897-00011-00 Ed. 04/2024 ISG_DG_ILI472_01
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The truth about life insurance
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Here‘s what.
It can help you take more control of your financial life so your family is protected through all of life’s big moments.
Explore life insurance from Prudential*.
reference. Our life insurance policies are issued by subsidiaries of Prudential Financial and each is solely responsible for its own contractual obligations.
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To learn more, contact your current financial professional or connect with Prudential today.
Protect your family with life insurance.
Our life insurance policies are issued by subsidiaries of Prudential Financial and each is solely responsible for its own contractual obligations.
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Life-Changing Event
Most people know that life insurance provides a death benefit that can help cover expenses. Some types of life insurance can also provide supplemental income that can help with maintaining your lifestyle in retirement, travel costs, caring for a loved one—or any other purpose you choose. You may have heard some myths about life insurance, so flip cards to learn the facts.
You choose how much your family will receive, such as just enough to help them maintain their standard of living after you’re gone.
SEE THE FACT
I don’t need to make my family rich when I die.
Myth 4
In addition to providing a valuable death benefit for your loved ones, life insurance could offer cash value or other benefits you can use yourself.
Life insurance benefits are only for after I die.
Myth 3
Today’s policies can allow you to apply online or electronically and get your policy in days rather than weeks. A medical exam might not even be needed.*
It’s too much of a hassle to buy it.
Myth 2
Many people think life insurance costs more than it actually does. You can find a policy and an amount of coverage to fit your budget.
Life insurance costs too much.
Myth 1
*Issuance of the policy may depend upon the answers to the health questions set forth in the application.
Today’s policies can allow you to apply online or electronically and get your policy in days rather than weeks. A medical exam might not even be needed.**
Compare policies based on your specific needs.
Find out how much life insurance you may need.
How much do you know about life insurance?
Explore the differences among these policy types.
We offer a wide range of products to suit your needs and budget. Contact your financial professional to determine which product may be right for you.
See how Greg and Sophie plan to use insurance
A term or permanent policy.
Life insurance can be used to help protect your business from critical risks, including the loss of a key employee, and to attract and retain valued talent.
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See how George and Marisol are protecting their new baby
A permanent life insurance policy can provide a death benefit in case one or both parents die.
Life insurance can help you protect your family in case you or your spouse become ill or pass away. It can even help keep up with living expenses if something were to happen.
See how Stella plans with insurance
A permanent policy that allows you to add such a rider, often called an accelerated death benefit rider.
An add-on, called a rider, can enable you to advance, or accelerate, the death benefit for your own use, if you become ill and meet the terms of the rider. This rider requires additional premiums and underwriting.
See how Dave and Kim can use insurance
A permanent policy that has strong potential to accumulate cash value. Ask your financial professional for an illustration that shows potential scenarios.
Some policies have the potential to build cash value, which can provide a source of supplemental income.
Discover how Bill and Joanne can use insurance
A permanent policy, especially one that has a guarantee against lapse.
The death benefit can be passed to your heirs or can be used to help offset taxes your heirs may incur after your death to enhance the transfer of your wealth.
See how Mike and Chris can plan with insurance
Term insurance (which has the option to move into another policy if needs change) or a permanent policy focused on long-term death benefit protection.
Life insurance is designed to provide a death benefit for your loved ones. It can also help you take more control of your finances.
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Mike,
36, is a designer for a local ad agency.
35, is a teacher at an elementary school.
Chris,
Chicago, IL
This information is hypothetical and not representative of any particular product.
A term insurance policy from Prudential can provide straightforward, affordable coverage. The option to convert the policy to a permanent one within a few years can help them move into another policy if their needs or budget changes.
• Taking control of their future together
• Staying current on their mortgage
• Student loan debt
Their concerns
Share your information and a financial professional will reach out to you.
• What Every Consumer Should Know About Life Insurance
• Understanding Your Life Insurance Options
• Protect What Matters Most
Newlyweds Mike and Chris are excited and a bit nervous about what the future holds for them. They just moved into their lovely new home but the realities of keeping up with the mortgage, paying off other debts, and planning a family have settled in. They want to start their life together on solid footing by buying life insurance but aren’t sure that they can afford it.
George,
35, is a patient relations manager at a cancer center.
33, is a receptionist in a small office.
Marisol,
Orlando, FL
George and Marisol are absolutely smitten with Adrian and he is their number one priority. They can't remember what life was like without him and want the very best for him and to protect him. They need to make sure that he'll be OK and taken care of if something happens to one or both of them. They're also looking ahead and want to be able to pay for his future college expenses.
A permanent life insurance policy can help provide a death benefit in case one or both parents die. And in the future, it can provide supplemental income that can be used in any way they choose.
• Paying for Adrian's college
• Paying the mortgage and other living expenses if one of them gets sick
• Protecting Adrian's future if anything happens to them
Newborn.
Adrian,
Stella,
55, is a data analyst at a large firm.
Jacksonville, FL
Stella is aware of the financial impact of not being able to work while ill and the expenses associated with a chronic illness. She took care of her sick mother years ago and doesn't want to place that burden on her children. She wants to make sure that she is protected and can get the care she needs if something happens to her, and reduce the stress her life-changing event could have on her family.
A permanent life insurance policy with a chronic illness rider added can give Stella a valuable death benefit to leave as part of her financial legacy. It also has flexibility to accelerate up to 100% of the death benefit if she's faced with a chronic or terminal illness and meets the terms of the rider. Having access to these funds can reduce the risk that Stella will deplete her savings and other assets to pay for costs associated with the illness, or that she'll have to rely on her children for care.
• Not wanting to rely on her children for care if she falls ill
• Leaving a legacy
Her concerns
• Life Insurance with the Chronic Illness Rider
• Comparing Chronic Illness Solutions
• Do You Know the Four C’s of Chronic Illness?
• Chronic Illness Rider Concierge Care Overview
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Watch Regina's story and see how she was able to manage her finances after suddenly losing her husband.
A permanent life insurance policy can help provide a death benefit in case one or both parents die. And in the future, they can convert the permanent policy and draw down the cash savings to help pay for Adrian's college expenses.
Now what?
George and Marisol are absolutely smitten with Adrian and he is their number one priority. They can't remember what life was like without him. They want the best for him and to protect him. They need to make sure that he'll be OK and taken care of if something happens to one or both of them. They're also looking ahead and want to be able to pay for his future college expenses.
35, is a patient relations manager.
George and Marisol
Greg,
41, runs a college admissions coaching business
Austin, TX
Business is great, but Sophie realizes they need a plan to protect it. What if something happens to Greg. Or Joe? They are both critical to the business. They want to protect both their family and the business.
While cash or loans can be used to pay the costs of replacing a key person, life insurance may be a more cost-effective alternative.
• Enabling the surviving spouse to run the business and support the family.
• Ensuring their business will survive if something were to happen to either of them.
40, joined the business as a partner
Sophie,
29, full-time employee, sole person responsible for business software
Joe,
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Regina's Life Story
Not wanting to rely on her children for care if she falls ill
Leaving a legacy
Stella is aware of the financial impact of not being able to work while ill and the expenses associated with a chronic illness. She took care of her sick mother years ago and doesn't want toplace that burden on her children. She wants to make sure that she is protected and can get the care she needs if something happens to her, and reduce the stress her life-changing event could have on her family.
Stella
Bill,
59, is a claims examiner for an insurance company.
Indianapolis, IN
Bill and Joanne's retirement is near and they're planning how they want their next chapter to be. They've worked hard and have tried to save for a long time. Now they want to retire comfortably and have enough to leave a financial legacy to their children. They worry about the uncertainty of the financial markets and want to be prepared for any potential market downturn so their plans for the future don't get derailed.
A permanent life insurance policy can give them confidence that they'll be able to leave a meaningful legacy for the next generation.
• Retiring comfortably
• Leaving a financial legacy to their children
56, is a graphic designer for a local print shop.
Joanne,
• Market volatility
• Estate Planning Checklist
• Wealth Transfer: Leaving a Legacy
• Legacy Advantage: An Asset Repositioning Strategy
Enabling the surviving spouse to run the business and support the family.
Ensuring their business will survive if something were to happen to either of them.
Business is great, but Sophie realizes they need a plan to protect it. What if something happens to Mitchell. Or Joe? They are both critical to the business. They want to protect both their family and the business.
Greg and Sophie
Retiring comfortably
David,
51, is a middle school teacher.
Seattle, WA
Like many Americans, David and Kim are worried about retirement. They have specific goals, such as being sure they have enough money to maintain their lifestyle, enjoy some travel, and financially help the kids like they've promised them. They're looking for a way to help them reach their goals. They also want to financially protect each other and their family in case something was to happen to one or both of them.
Life insurance that builds cash value can help them protect their family and provide a source of supplemental income that can give them more financial flexibility in retirement.
• Protecting their family and helping the kids financially
• Having enough money for retirement
54, is an office manager for a dental practice.
Kim,
• Having to liquidate assets due to inadequate income
• Managing Your Costs in Retirement: Health Care
• Retirement by the Numbers
A permanent life insurance policy can can give them confidence that they'll be able to leave a meaningful legacy for the next generation.
Market volatility
Leaving a financial legacy to their children
56, is a graphic designer at a local print shop.
Bill and Joanne
