A different kind of life insurance. Because every client is different.
FlexGuard Life, an indexed variable universal life policy, is an innovative, highly customizable life insurance product designed to meet the unique needs of individual clients through flexible death benefit options, an array of strategies to potentially grow cash value, and a choice of downside protection levels including a floor and buffered strategies. It offers flexibility, and new ways to customize a client's policy based on their current and changing needs. That means you can tailor a solution that gives life insurance clients the confidence to handle today’s financial challenges as well as whatever the future brings.
You’re their rock. We’re here to be yours.
What it is
How it works
Who it's for
Sales tools
To learn more about FlexGuard Life or to receive a custom illustration, contact your Prudential Wholesaler or call the National Sales Desk at 800-800-2738 Option 1.
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®
For Financial Professional Use Only. Not For Use With the Public. ISG_DG_ILI255_01 1063144-00003-00 Ed. 02/2024
Buffers available on index-crediting strategies only. Variable investment options are available but do not offer protection levels. There are allocation restrictions with the Extended Plus NLG Rider. Please refer to the policy Initial Summary Prospectus (ISP) for more information. All guarantees and benefits of the insurance policy are backed by the claims-paying ability of Pruco Life Insurance Company and do not apply to the underlying investment options. Policy guarantees and benefits are not backed by the broker-dealer and/or insurance agency selling the policy, nor by any of their affiliates, and none of them makes any representations or guarantees regarding the claims-paying ability of the issuing insurance company. This material is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any clients or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing a client’s retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional. The S&P 500 Index is a product of S&P Dow Jones Indices LLC ("SPDJI"), and has been licensed for use by Pruco Life Insurance Company. Standard & Poor's , S&P , and S&P 500 are registered trademarks of Standard & Poor's Financial Services LLC ("S&P"); Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC ("Dow Jones"); and these trademarks have been licensed for use by SPDJI and sublicensed for certain purposes by Pruco Life Insurance Company. Pruco Life Insurance Company's product(s) is not sponsored, endorsed, sold, or promoted by SPDJI, Dow Jones, S&P or their respective affiliates, and none of such parties make any representation regarding the advisability of investing in such product(s) nor do they have any liability for any errors, omissions, or interruptions of the S&P 500 Index. It is not possible to invest directly in an index. © 2024 Prudential Financial, Inc. and its related entities. Prudential, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.
Index-linked variable universal life products are complex insurance and investment vehicles and are long-term investments designed to provide death benefit protection with cash value accumulation potential. There is risk of loss of principal if negative index returns exceed the selected protection level. Gains or losses are assessed at the end of each term. Early withdrawals may result in a loss in addition to applicable surrender charges. Unpaid loans and withdrawals reduce cash values and death benefits; may reduce the duration of the guarantee against lapse, which may lapse the policy; and may have tax consequences. Please reference the prospectus for information about the levels of protection available and other important product information. Investing in Prudential FlexGuard's index strategies does not represent a direct investment in an index. Prudential FlexGuard Life is issued by Pruco Life Insurance Company and offered through Pruco Securities, LLC (member SIPC). Both are Prudential Financial companies located in Newark, NJ. Product and riders subject to state approvals. Not available in New York.
Index-linked variable universal life products are complex insurance and investment vehicles and are long-term investments designed to provide death benefit protection with cash value accumulation potential. There is risk of loss of principal if negative index returns exceed the selected protection level. Gains or losses are assessed at the end of each term. Early withdrawals may result in a loss in addition to applicable surrender charges. Unpaid loans and withdrawals reduce cash values and death benefits; may reduce the duration of the guarantee against lapse, which may lapse the policy; and may have tax consequences. Please reference the prospectus for information about the levels of protection available and other important product information. Investing in Prudential FlexGuard's index strategies does not represent a direct investment in an index. Prudential FlexGuard® Life is issued by Pruco Life Insurance Company and offered through Pruco Securities, LLC (member SIPC). Both are Prudential Financial companies located in Newark, NJ. Product and riders subject to state approvals. Not available in New York.
It is possible to lose money by investing in securities.
Clients should consider the investment objectives, risks, and charges and expenses carefully before investing in the contract and/or underlying portfolios. The initial summary prospectus for the contract, the prospectus for the index strategies, and the prospectus or summary prospectus for the underlying portfolios (collectively, the “prospectuses”) contain this information as well as other important information and may be obtained by contacting your Prudential Life Wholesaler or from prudential.com. Clients should read the prospectuses carefully before investing.
Accessibility
One of the first of its kind in the new IVUL category, FlexGuard Life may offer more upside potential than traditional IUL products and more downside protection than traditional VUL options, plus death benefit protection and levels of cash value protection via buffered strategies.
It also offers a built-in 5-year no-lapse guarantee with extendable riders, access to accumulated cash value for any reason, and the opportunity to accelerate the death benefit in the case of chronic or terminal illness.
Buffers available on index-crediting strategies only. Variable investment options are available but do not offer protection levels. There are allocation restrictions with the Extended Plus NLG Rider. Please refer to the policy Initial Summary Prospectus (ISP) for more information. All guarantees and benefits of the insurance policy are backed by the claims-paying ability of Pruco Life Insurance Company and do not apply to the underlying investment options. Policy guarantees and benefits are not backed by the broker-dealer and/or insurance agency selling the policy, nor by any of their affiliates, and none of them makes any representations or guarantees regarding the claims-paying ability of the issuing insurance company. This material is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any clients or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing a client’s retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional. The S&P 500 Index is a product of S&P Dow Jones Indices LLC ("SPDJI"), and has been licensed for use by Pruco Life Insurance Company. Standard & Poor's , S&P , and S&P 500 are registered trademarks of Standard & Poor's Financial Services LLC ("S&P"); Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC ("Dow Jones"); and these trademarks have been licensed for use by SPDJI and sublicensed for certain purposes by Pruco Life Insurance Company. Pruco Life Insurance Company's product(s) is not sponsored, endorsed, sold, or promoted by SPDJI, Dow Jones, S&P or their respective affiliates, and none of such parties make any representation regarding the advisability of investing in such product(s) nor do they have any liability for any errors, omissions, or interruptions of the S&P 500 Index. It is not possible to invest directly in an index. © 2023 Prudential Financial, Inc. and its related entities. Prudential, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.
Life insurance death benefit with optional extended guarantees.
Unique strategies to potentially increase cash value by participating in the market with levels of downside protection.
Ability to access cash values and living benefits that can be used in the event of chronic or terminal illness.
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FlexGuard offers the opportunity to choose the amount and duration of the death benefit protection.
FlexGuard Life also allows clients to choose the length of guarantee against lapse, which can be extended for an additional cost, providing them with guaranteed coverage as long as sufficient premiums are paid and other guaranteed requirements are met. FlexGuard’s No-Lapse Guarantee ensures that, for a certain time period, their policy will stay in effect no matter what happens to their policy’s values.
5-year premium-based guarantee
automatically included in policy with option to add extended rider
Optional rider that extends no-lapse guarantee through age 90.
Extended NLG Rider
Optional rider that extends no lapse guarantee through age 120.
Extended Plus NLG Rider
The amount, timing, and number of premium payments will impact the No-Lapse Guarantee; as will any loans and withdrawals. Longer Lapse Protection option is provided by the Extended NLG Rider or Extended Plus NLG Rider.
A fixed rate option for steady growth with less risk.
FIXED
Index strategies that provide interest potential for policy cash value and levels of downside protection in down markets.
INDEX STRATEGIES
Variable investment options offer the highest upside potential but do not offer downside protection.
VARIABLE
FlexGuard Life offers a choice of cash value interest opportunities in up markets and levels of downside protection in downturns. These can be changed as the client’s needs change over time:
FlexGuard Life offers a way to participate in the upside of the market while limiting the impact of negative returns.
70% of the index return
Flat 8%
Greater of
Buffer eliminates the initial 10% of loss
1 Year S&P 500 Step Rate Plus with 10% Buffer Index Strategy
In this example, if the index return is positive, then the interest rate credited is the greater of 8% or 70% of the index return.
When the index return is negative, the loss that impacts the index strategy value is always the negative index return less 10%.
Losses after the initial 10% will negatively impact the index segment value.
Caps growth rate at 18%
1 Year S&P 500 Cap Rate with 10% Buffer Index Strategy
In this example, if the index return is positive, then the interest rate credited is point-to-point to the index return rate up to the Cap Growth Rate.
These examples are hypothetical and for illustrative purpose only.
Caps growth rate at 6%
Limits negative returns to 0%
1 Year S&P 500 Cap Rate 0% Floor Index Strategy
In this example, if the index return is positive, then the interest credited is point-to-point to the index return rate until it is capped at the cap rate.
A static chart illustrates that when the index return is positive, the 1 Year S&P 500 Cap Rate, 0% Floor Index Strategy credits growth up to a cap rate of 6%. When the index return is negative, the floor limits the negative return to 0%.
0%
Negative index return
Positive index return
* There are allocation restrictions with the Extended Plus NLG Rider. Please refer to the policy Initial Summary Prospectus (ISP) for more information.
*Performance information provided by Bloomberg and reflects price-only returns.
40% 30% 20% 10% 0% -20% -30% -40%
'94 '95 '96 '97 '98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13 '14 '15 '16 '17 '18 '19 '20 '21 '22 '23
-2
34
31
27
20
-10
-13
-23
26
9
3
14
4
-38
23
13
0
30
11
-1
10
19
-6
29
16
-10% Buffer
FlexGuard Life allows clients to access the accumulated cash value in their policy, to use for anything they choose, like supplementing retirement, through loans that are charged interest, or through withdrawals.
It also offers living benefits that include accelerating the death benefit—accessing the money that would otherwise go to their beneficiaries when they pass away—although it will reduce the amount they ultimately receive. These are:
BenefitAccess Rider
Lets clients accelerate the death benefit if they become terminally ill or, in some states, if they will be confined to a nursing home for 6 months or more.
Living Needs Benefit
SM
(available at no additional charge)
(available at an additional charge)
** The BenefitAccess Rider is an optional rider that accelerates the life insurance death benefit when the insured is terminally ill or is chronically ill as defined in the rider. It is not Long-Term Care (LTC) insurance. Benefits received under the rider will reduce and may deplete the death benefit. Electing the BenefitAccess Rider results in an additional charge and underwriting requirements. Some benefit payments may be subject to a fee. Other terms and conditions apply and can vary by state. Clients should consult their tax and legal advisors.
History of S&P 500 Index Returns
Living Needs BenefitSM
This chart illustrates the S&P 500 index returns from 1994 to 2023. In 22 of those 30 years, the return was positive; in 8 it was negative. With the protection of a 10% buffer, the account value would have experienced no loss in four of those eight years. So, on a rolling monthly basis, a 10% buffer would have protected the account value from loss 87% of the time.
Past performance is not indicative of future performance results.
* Outstanding loans and withdrawals will reduce policy cash values and the death benefit and may have tax consequences. Unpaid loans and withdrawals may reduce the duration of the guarantee against lapse, which may lapse the policy, and may have tax consequences.
Lets clients accelerate the death benefit if they become chronically or terminally ill, subject to the terms and conditions of the rider.**
**
Lets clients accelerate the death benefit if they become chronically or terminally ill, subject to the terms and conditions of the rider.
*
When the index return is negative, then a 0% Floor sets the maximum loss at 0%.
A static chart illustrates that when the index return is positive, the 1 Year S&P 500 Cap Rate with 10% Buffer Index Strategy credits growth up to a cap rate of 10%. When the index return is negative, the buffer eliminates the initial 10% of loss.
A static chart illustrates that when the index return is positive, the 1 Year S&P 500 Step Rate Plus with 10% Buffer Index Strategy credits credits 70% of the index return, or a flat 8%, whichever is greater. When the index return is negative, the buffer eliminates the initial 10% of loss.
24
-19
FlexGuard Life can be tailored to meet the unique needs and goals of each individual client.
We've identified three audiences who are most likely to respond favorably to FlexGuard Life, from clients looking for protection, to accumulation, to wealth transfer. Read about each one to engage them in productive conversations.
The Accelerator
The Protector
The Legacy Provider
likely to find Step Rate Plus or variable investment options attractive for growth potential
likely to be interested in index strategies with floor or buffer to reduce potential losses
likely to want to enhance growth potential and reduce potential losses with buffered index strategies
•
• benefits for chronic or terminal illness available through optional riders
General Audience
• are willing to assume market risk to achieve potentially higher returns
• the ability to use life insurance as part of a tax-advantaged income strategy
• cost-effective protection
excited at the prospect of potential supplemental tax-advantaged retirement income
maxed out retirement options
may opt for built-in guarantee to minimize charges
wants cost-effective death benefit protection
likely young, healthy, successful
may prefer to extend no-lapse guarantee
cares about death benefit and living benefits
sees the importance of having permanent life insurance
likely financially comfortable but doesn’t need to be wealthy
priority is taking care of their family
may want to extend death benefit guarantee
may be concerned about taxes and market volatility
has ample funds to reposition into life insurance
priority is to transfer wealth tax-efficiently to the next generation
worked hard to build a legacy
Download our Accelerator Case Study
Download our Protector Case Study
Download our Legacy Provider Case Study
Explore robust resources designed to support you through every step of the FlexGuard Life sales process.
LifeInsight
• Policy Performance Review – access and review policy performance with real-time values and interactive graphics. • Notifications and Alerts – identify upcoming actions with illustrated announcements. • LifeInsight Summary – conduct meaningful conversations with consolidated policy overviews. • Scenario Builder – illustrate, review, and compare different scenarios on permanent contracts.
Visit LifeInsight
Visit eCapabilities
Share this piece with clients during a meeting or as a leave-behind. Point out how they have the option to design their policy to meet their unique needs.
A one-page flyer that quickly highlights the benefits of FlexGuard Life.
DOWNLOAD
Share with client
Help clients understand current indexed strategy options to help them make an informed buying decision.
Current indexed strategy options & rates.
Highlights a history of the markets to show the power of buffered index strategies.
Share this piece with clients to help them make an informed decision about allocating their premium into a buffered index strategy.
Share this brochure with clients to help explain the innovative features and benefits of FlexGuard Life.
Detailed brochure that explains how clients can customize their death benefit protection, cash value interest strategies and living benefits.
Transcript
Consumer Infographic
Product Rate Card
Spotlight: Buffers in Action
Consumer Brochure
Consumer Video
S&P 500 Historical Returns
Salene Hitchcock shares a brief message on why Prudential is embracing innovation.
Learn more about the product's features and benefits.
Share this video with clients before, during or after a meeting to explain the solution at a high-level.
• eSubmission: Less paperwork for you and for clients and higher In Good Order rates. • eInterview: More convenient than a phone interview, so clients will complete this step more quickly. • eReview with PruFast Track: Accelerated underwriting with no medical exams or blood tests can help get clients approved in days, not weeks. • eDelivery: After we receive eSignatures, the policy will be automatically returned for placement.
eCapabilities by Prudential is a seamless, digital experience from start to finish for you and for clients.
LifeInsight is our patented, interactive policy management tool that simplifies monitoring policy goals, assumptions, and performance.
Risk Tolerance & History Approach
Case Design Guide
Fast Facts Flyer
Learn how FlexGuard Life IVUL may be the "just right" choice when compared with IUL and traditional VUL products.
Visit
See a visual comparison of how IUL, VUL, and IVUL policies may have performed in past scenarios.
Learn the product's niches for accumulation or protection sales.
Goldilocks and the 3 ULs
Share this piece with clients who are interested in allocating their premium into a buffered index strategy.
A two-page flyer that highlights the rewards of long-term investing.
Three Reasons Video
Watch this video and discover why you may want to consider FlexGuard Life for your next case.
