Tech-forward, omni-channel engagement capabilities, powered by technology and data, help enhance employees’ benefit understanding, provide ease of use, and improve the enrollment experience for you and your workforce.
Real-time data exchanges simplify the benefits experience and drive efficiency, accuracy, and transparency.
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Data-driven enrollment and engagement experiences that inspire your workforce to maximize their benefits.
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Reduce motion
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Data-driven plan insights
Enrollment technologies and experience
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Omni-channel solutions
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Benefits Education
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Ongoing plan measurement
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© 2024 Prudential Financial, Inc. and its related entities. Prudential, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide. The Prutection Score® is a measure of how prepared a group of employees is for the risks of (1) premature death, (2) loss of income due to an illness or injury, (3) out-of-pocket expenses related to an illness or injury, and (4) outliving assets. For each of these risks, the Prutection Score is the ratio of Funds Available to Funds Needed, which is estimated using employee demographic information, Prudential survey data, and a variety of credible external industry and government sources. While the first three risks take into account actual coverage amounts employees have to help protect them against those risks (e.g., Life, Disability, CI, and Accident Insurance), the Outliving Assets risk does not (e.g., no actual employee retirement assets and deferral rates). The Outliving Assets risk does not evaluate the sufficiency of employer’s or employee’s retirement plans and does not constitute retirement advice. The Prutection Score is not intended to advise you or any of your employees what their specific financial needs might be or the exact amount of coverage any one individual might need now or in the future. The resulting scores are to be used for an entire group of employees or large demographics within a group. Results are not to be used at an individual level. Individuals should contact a financial professional regarding their personal situation. Prudential is not responsible for uses made of this information inconsistent with the description provided here. The Nayya, Enrollify, Selerix services and any related resources or services are provided by Nayya, Enrollify, Selerix services, a third-party entity that is independent from Prudential Financial, Inc ("Prudential") and its subsidiaries. These services are provided for educational purposes on a voluntary basis to end users who decide to use the services and are not part of any employee benefit plan, or any program sponsored or endorsed by an employer. Individuals should consult appropriate professionals when making any enrollment or other decisions. Access to these services is not conditioned upon the purchase of insurance or services by end users from any Prudential company, and any individual using these services may decide to cease utilization of the services or decide not to purchase any product from Prudential. The Prudential Insurance Company of America, Newark, NJ. 1077555-00001-00 14W50_DG_GI288_01
You’re their rock. We’re here to be yours.
Let’s help maximize the potential of your organization’s benefits program and drive better overall well-being.
Accessibility
LEARN MORE ABOUT ENROLLIFY
Credentialed benefits experts providing 1:1 online decision support and financial education designed to enhance employees’ benefits understanding.
LEARN MORE ABOUT NAYYA
Industry-leading benefits platform, utilizing data and artificial intelligence to transform enrollment and help employees make confident benefit decisions.
LEARN MORE ABOUT SELERIX
A full-service enrollment solution and benefits administration platform that enhances the customer and employee experience.
SEE HOW EASY IT IS
Employees can opt-in to receive text messages about Prudential benefits, coverage needs, and enrollment dates.
Gain a deeper understanding of how your plan options can support the unique needs of your workforce, employee well-being, and the productivity of your organization. A custom group-level analysis helps you discover how well-prepared your employees are for key risks: • Premature Death • Loss of income due to illness or injury • Out-of-pocket expenses related to illness or injury • Outliving assets Informs your plan design and enrollment and engagement strategy for maximum performance.
We put your participation analysis to work for you and your population, providing solutions that address employees’ key benefits needs. With your data we will: • Leverage insights from employees’ participation status and demographics to identify coverage gaps and assess opportunities. • Take a deep dive into the your industry, workforce, environment, and culture. • Provide specific recommendations based upon experience, best practices, industry trends, and analytics. Our analysis can help you understand the specific coverages your employees may need, because improving the financial health of your workforce can help enhance the overall wellness of your entire organization.
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Platform partnerships power seamless data exchanges, easy enrollments, and personalized engagement.
Enrollment Technologies
Enhanced benefit experiences powered by technology and data, providing flexibility to meet our clients’ unique needs. • Strategically selected enrollment technology partnerships that provide tangible value for our clients and their employees. • Modernized data exchanges deliver increased transparency and more seamless connectivity throughout employee’s benefit journey. • Integrations specifically designed to reduce administrative burden and save time for our clients.
Digital education content easily integrated to complement the enrollment experience. • Product descriptions • Decision support tools
Ability to integrate our PruEngage solutions and enrollment condition best practices into your journey, delivering the right mix of solutions to enrich the enrollment experience.
more approvals due to EOI Connect
Source: Prudential Group Insurance Book of Business results, 2020 & 2019, respectively.
Omni-channel communications
Customer-friendly mobile app and website to manage employee benefits. Employees can quickly and easily manage enrollment—and a variety of work and life events for themselves and their dependents.
Digital education content easily integrated to complement the enrollment experience. • Flyers • Videos • Product descriptions • Partially embedded Life Needs Estimator Support multi-channel engagement to increase awareness and complement the customer experience.
Optimize enrollment best practices including product placement.
Employees can easily see the plan choices predicted to align with their family’s needs.
Powered by Nayya to provide a personalized decision support based on an employee’s mental, physical, and financial needs, simplifying benefits selection.
Digital education content easily integrated to complement the enrollment experience. • Flyers • Videos • Product descriptions • Decision support tools Support multi-channel engagement to increase awareness and complement the customer experience.
All employees receive personalized suggestions that encourage smarter decisions and streamlined management for employers and employees.
Platform enrollment capabilities
Digital education content easily integrated to complement the enrollment experience. • Flyers • Videos • Product descriptions Support multi-channel engagement to increase awareness and complement the customer experience.
Drive messaging to the right place. With proper placement of voluntary products and easy access to details, employees will know how to navigate.
From web to mobile, employees receive an omni-channel experience where they need it most. Benefits information and tools support the flow.
Empower employees to make smart decisions about their benefits via communication options such as email and text messaging.
Helps employees understand their benefits and select what’s right for them based on their answers to questions provided.
An intuitive and configurable platform guides employees through their enrollment journey with engaging decision support, educational resources, and compassionate customer service.
A smart, configurable benefits recommendation engine that’s embedded within the enrollment experience.
Employees can manage their benefits in the palm of their hand.
24/7 high-touch, personalized employee experience.
Studio B services will use an employer’s specific employee data housed in Benefitsolver to drive their communication strategy.
A personalized strategy to reach specific participants when and as they need it.
A configurable platform guides employees through their enrollment journey with an intuitive user experience, educational resources, convenient mobile access, and compassionate customer service.
• Offers health package guidance during enrollment via a brief survey that analyzes employees' health, finances, and risk tolerance. • Provides individualized, claim- driven guidance to employees during enrollment and ongoing use of healthcare-related benefits. • Standard with base benefits administration services.
Keep employees informed about upcoming enrollment via personalized emails and text messaging.
AI-driven one-to-one conversations teach employees how to choose and use their benefits.
Prescriptive, AI-based decision engine.
Create the best environment for employees to enroll in their benefits with educational materials, tips, and best practices built into the experience.
Digital tools, education, and content easily configured to complement the enrollment experience. • Single Sign-on and real-time decisions for Evidence of Insurability • Workday Cards—for EOI reminders or enrollment events • Flyers • Videos Support multi-channel engagement to increase awareness and complement the customer experience.
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Enhanced benefit experiences powered by technology and data, providing flexibility to meet our clients’ unique needs. • Dedicated Workday Relationship Manager and on-staff, certified Workday Integration SMEs to provide a smooth implementation and ongoing support. • Cloud Connect—Library of prebuilt Prudential file integrations for EOI, Disability and Absence Eligibility, and Voluntary to save you time and resources when establishing file integrations. • Full suite of administrative services powered by API technology—reducing administrative tasks for your Benefits and HR Teams and enhancing the benefits experience for your employees.
of women have life insurance coverage, compared to 55% of males.
Source: 2023 LIMRA Barometer Study
Source: NerdWallet, 4/2022
of millennials hesitate to buy life insurance.
of Hispanic Americans have life insurance.
Source: Yahoo! News 5/2022
of Black Americans have life insurance.
Benefits education
Diversity, Equity, and Inclusion (DE&I) efforts are paramount. Our segmented strategies and personalized engagement capabilities deepen connections and empower confident benefit decisions.
Source: Prudential Book of Business results, 2021.
participant coverage levels for employers with EOI Connect and Prudential engagement support for Optional Group Life plans. Helping you achieve a more financially protected workforce.
Decision Support Tools
With our consultative enrollment approach, we’ll design, tailor, and activate the right mix of solutions for your workforce—helping them understand their benefits, reduce financial stress, and make more confident benefit decisions.
Printed Materials
Meeting Employees via Social Media
Digital Communications
Benefits Enrollment and Engagement Resource Page
Emails
Claims Experience
Banner Ads
Hospital Claims Journey
Claims Video
Digital Flyers
Product Videos
Disability Insurance Calculator
Life Insurance Calculator
Voluntary Benefits Tool
Financial Wellness Assessment in English & Spanish
Financial Education Center
Available in Spanish
Enrollment Kits
Flyers/Posters
Letters & Postcards
LinkedIn, Facebook, and Instagram
Employee Benefits Education Site
Letters & postcards
Nayya Decision Support
Text Messaging
Benefit counselors are available to host group meetings, presentations, and Q&A sessions to review and explain plan details to your employees, helping your workforce: • Navigate their benefits. • Make confident benefit decisions. • Achieve overall wellness.
With Enrollify, employees have access to credentialed benefits experts that provide 1:1 online support. Employees can: • Schedule virtual appointments at their convenience. • Review the benefit options specific to their needs. • Enhance their benefits understanding and increase their participation and product utilization.
Foster two-way interactions and confident benefits decisions—meeting your employees' needs no matter where they are.
Complement with Enrollment Kits and hybrid benefit event engagement solutions
Client success stories
Source: Based on the introduction of pharma checks and increased participation seen with Workday, 2021 Book of Business results.
increase in completion of EOI for plans with Single Sign-on
shorter plan implementations due to platform partnerships
Source: Historical data from ADP Workforce Now, 2021 Book of Business results.
engagement among Financial Wellness customers who provided email access to their employees
A combination of robust educational digital communications and in-person outreach helped this client exceed its enrollment goals for three new Prudential product offerings.
48%
73%
2 to 3 weeks
9 times more
1.5 times higher
Multi-channel, bilingual communications helped this client enroll nearly 50% of their employees in first-time benefit offerings.
Find out how they outperformed participation expectations
Read more about their omni-channel strategy.
Enrollify is offered at no cost to clients who have at least one Prudential supplemental health product (AI, CI, or HI). Clients will need to provide a file with at least 80% of their populations’ phone numbers/email addresses to execute a communication campaign about the offering.
The Prutection Score® is a measure of how prepared a group of employees is for the risks of (1) premature death, (2) loss of income due to an illness or injury, (3) out-of-pocket expenses related to an illness or injury, and (4) outliving assets. For each of these risks, the Prutection Score is the ratio of Funds Available to Funds Needed, which is estimated using employee demographic information, Prudential survey data, and a variety of credible external industry and government sources. While the first three risks take into account actual coverage amounts employees have to help protect them against those risks (e.g., Life, Disability, CI, and Accident Insurance), the Outliving Assets risk does not (e.g., no actual employee retirement assets and deferral rates). The Outliving Assets risk does not evaluate the sufficiency of employer’s or employee’s retirement plans and does not constitute retirement advice. The Prutection Score is not intended to advise you or any of your employees what their specific financial needs might be or the exact amount of coverage any one individual might need now or in the future. The resulting scores are to be used for an entire group of employees or large demographics within a group. Results are not to be used at an individual level. Individuals should contact a financial professional regarding their personal situation. Prudential is not responsible for uses made of this information inconsistent with the description provided here. The Nayya, Enrollify, Selerix services and any related resources or services are provided by Nayya, Enrollify, Selerix services, a third-party entity that is independent from Prudential Financial, Inc ("Prudential") and its subsidiaries. These services are provided for educational purposes on a voluntary basis to end users who decide to use the services and are not part of any employee benefit plan, or any program sponsored or endorsed by an employer. Individuals should consult appropriate professionals when making any enrollment or other decisions. Access to these services is not conditioned upon the purchase of insurance or services by end users from any Prudential company, and any individual using these services may decide to cease utilization of the services or decide not to purchase any product from Prudential. © 2024 Prudential Financial, Inc. and its related entities. Prudential, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide. The Prudential Insurance Company of America, Newark, NJ. 1077555-00001-00 14W50_DG_GI288_01
• Offers hyper-personalized and flexible support designed to enhance employees’ benefits understanding during enrollment—leading to increased participation and fewer calls to their HR team for information. • Employers have a variety of options via Enrollify to communicate to their employees to make them aware of this service: - Templates that can be customized - Voice message from the employer - Emails with links to schedule appointments - Branded Texts (SMS/MMS)
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• Prudential is offering this new capability to employers who have at least one supplemental health product with Prudential that is being enrolled with their medical plans. Nayya is offered at no additional cost through the supplemental health rate guarantee period.* • Customers provide minimal census data, plan design, and rates. Prudential and the Nayya team take care of the rest, including facilitating a Single Sign-On (SSO) connection which is strongly encouraged to drive a seamless experience.
• Nayya is a personalized, self-service, decision support platform offering a benefits navigation tool during enrollment, transforming the selection experience with data-driven guidance to help employees make confident benefit decisions. • Employees will receive an email to begin, and can voluntarily enter information based on their lifestyle, health, habits and finances into Nayya's decision support survey. Nayya then provides customized product recommendations—helping deliver a superior customer experience.
Source: Nayya Health, Inc.
reduction in administrative questions relating to benefits.
Source: 2019 Harvard Business Review Analytic Services, in association with League
of employees don’t understand their benefits, despite companies spending billions.
Source: Client case study, Large U.S. Hospital
decrease in call center volume during open enrollment.
*Minimum of 20% participation in the Prudential-issued Supplemental Health coverages is required.
• Prudential will leverage this new capability for new or renewing customers who are looking for a solution to enroll their benefits. • Selerix is offered at no cost to customers who have at least one Prudential supplemental health product (Accident, Critical Illness, or Hospital Indemnity). • Customers must provide a census file with required fields and coverages.
• Selerix offers employers a full-service enrollment solution for annual and ongoing enrollments from Prudential, supporting all voluntary lines of coverage including Accident, Critical Illness, and Hospital Indemnity. • The platform provides decision support, dynamic content, and is ACA compliant. • Capabilities include online enrollment and EOI response for faster group and supplemental health coverages, standardized reporting, and expert support.
• Prudential will deploy a dedicated SMS opt-in campaign to employees via email. Employees can opt in (or out) of text messages at any time. • Employees who opt in will receive helpful tips and timely reminders about: - Prudential benefits available to them. - Digital tools and online guidance available to help them choose the right coverage for their needs. - Key dates—within the enrollment period(s).
• Reaching employees on their preferred channel of choice has become a standard expectation. • Prudential’s text message alerts help your employees stay in the know with friendly reminders alerting them about their benefits, providing educational awareness and access to digital tools—helping them assess their needs and make informed benefit decisions.
Source: Reporting from 2023 Group Insurance SMS Pilot. *SMS marketing KPIs: How to measure your SMS marketing campaign's success (twilio.com)
text-clickthru rate for employees who opted-in to Prudential’s benefits reminders, which is 61% higher than the industry average of 38%*.
Source: Reporting from 2023 Group Insurance SMS Pilot.
of participants who visited the SMS opt-in page joined the program. Strong employee interest is reflected in a higher-than-average open rate of 28% on the SMS email invite.