© 2025 Prudential Financial, Inc. and its related entities. Prudential, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide. Prudential Pathways® seminars are provided by Prudential Financial Professional with The Prudential Insurance Company of America and are not intended to market or sell any specific products or services. Offering these seminars does not constitute an endorsement of Prudential products or services in any way. The Prutection Score® is a measure of how prepared a group of employees is for the risks of (1) premature death, (2) loss of income due to an illness or injury, (3) out-of-pocket expenses related to an illness or injury, and (4) outliving assets. For each of these risks, the Prutection Score is the ratio of Funds Available to Funds Needed, which is estimated using employee demographic information, Prudential survey data, and a variety of credible external industry and government sources. While the first three risks take into account actual coverage amounts employees have to help protect them against those risks (e.g., Life, Disability, CI, and Accident Insurance), the Outliving Assets risk does not (e.g., no actual employee retirement assets and deferral rates). The Outliving Assets risk does not evaluate the sufficiency of employer’s or employee’s retirement plans and does not constitute retirement advice. The Prutection Score is not intended to advise you or any of your employees what their specific financial needs might be or the exact amount of coverage any one individual might need now or in the future. The resulting scores are to be used for an entire group of employees or large demographics within a group. Results are not to be used at an individual level. Individuals should contact a financial professional regarding their personal situation. Prudential is not responsible for uses made of this information inconsistent with the description provided here. The Nayya, Enrollify, Selerix services and any related resources or services are provided by Nayya, Enrollify, Selerix services, a third-party entity that is independent from Prudential Financial, Inc. ("Prudential") and its subsidiaries. These services are provided for educational purposes on a voluntary basis to end users who decide to use the services and are not part of any employee benefit plan, or any program sponsored or endorsed by an employer. Individuals should consult appropriate professionals when making any enrollment or other decisions. Access to these services is not conditioned upon the purchase of insurance or services by end users from any Prudential company, and any individual using these services may decide to cease utilization of the services or decide not to purchase any product from Prudential. The Prudential Insurance Company of America, Newark, NJ. 1077555-00003-00
Maximize the potential of your organization’s benefits program and help your employees thrive.
Accessibility
An easy-to-use unified experience, powered by data and insights
Employees can opt in to learn about benefits, coverage, and enrollment dates.
Text Messaging
Expert 1:1 virtual decision support and benefit education to help employees make confident benefit decisions.
Utilizing data and AI, Nayya transforms enrollment to help employees make confident benefit decisions.
Enrollment and Year-round Engagement
PruEngage
Nayya
Enrollify
Reduce Motion
Disclosures
Plan Insights & Workforce Analysis
Benefits Technology Experiences
Multi-channel Suite
Advanced Benefits Guidance
Ongoing Plan Measurement
Identify coverage gaps, opportunities, and get specific recommendations based on experience, best practices, trends, and analytics.
Workforce Analysis
A custom analysis helps you discover if your employees are prepared for key risks: Premature death Loss of income due to illness or injury Out-of-pocket medical and non-medical expenses related to illness or injury Outliving assets
Plan Insights Overview
Our consultative approach optimizes the end-to-end experience, from onboarding to billing, to help employees get the most from their benefits and meet their unique needs.
PruEngage complements the overall enrollment experience to help maximize employees' benefits understanding. Employers can incorporate year-round digital education into their enrollment strategy, with features like: Benefits education content Informative videos Product descriptions Decision support tools
Personalized experiences Benefits communications Optimized enrollment best practices, including product placement
Get flexible data exchange and connectivity capabilities with PruExchange
PruEngage and PruExchange
Unique experiences created through partnerships with benefit technology experts
Integrated engagement content tailored to your organization
Check out just a few of over 100 enrollment technology partners we work with to help you make the best benefits decisions for your employees.
Source: 2023 LIMRA Barometer Study.
of Hispanic Americans have life insurance.
Hispanic Consumers
Source: Yahoo! News 05/2022.
of Black Americans have life insurance.
Black Consumers
Source: NerdWallet, 04/2022.
of young professionals hesitate to buy life insurance.
Young Professionals
of women have life insurance coverage, compared to 55% of males.
Women
Our engagement approach is centered on customer insights, segmentation, and personalization to deliver a tailored experience.
Tailored Experiences
Social and Search
Print
Decision Support Tools
Digital Communications
With our consultative approach to enrollment, we’ll create the right mix of solutions for your workforce—giving them a deeper understanding of their benefits and helping them make more confident decisions. Select a topic to learn more.
Transcript
Audio clips
Plug-and-play content
Claims journeys
Prudential MyBenefits Mobile App
1 Validity, “The State of SMS Marketing in 2023."
of consumers chose SMS as their preferred communication channel1 (second only to email).
of consumers chose SMS as their preferred communication channel (second only to email).
%
19
1 2023 BEAT Study: Benefits and Employee Attitude Tracker, LIMRA, 2023.
of workers prefer email over any other form of communication.1
of workers prefer email over any other form of communication.
64
Email is the most popular option for receiving benefits information.
Videos
Digital
Life Insurance calculators
Personalized decision support, powered by Nayya
Decision support tools
Postcards
Enrollment letters & flyers
Google, Bing
Search engines
YouTube
Facebook
LinkedIn
Social media
Social & search
SMS text messaging
Email/content
Disability Insurance calculators
1 Nayya Choose NPS Survey, 2023.
employees feel more confident in their benefits decisions after using Nayya.1
employees feel more confident in their benefits decisions after using Nayya.
3 in 4
Benefits Education Center
Source: 2023 BEAT Study: Benefits and Employee Attitude Tracker, LIMRA, 2023.
Through our partnership with Enrollify, employees can schedule virtual 1:1 support with credentialed benefits experts to enhance their benefits understanding.
1-on-1 virtual decision support
Credentialed benefits counselors provide education and support through group sessions and benefit fairs.
Benefit counselors
Speakers can host pre- and post-enrollment seminars, offer financial education, and provide year-round support.
Pathways speakers
A self-service decision support platform leveraging health and financial wellness data to provide real-time, personalized benefits recommendations so employees can make the most of their benefits.
Educational content within digital experiences and personalized communications helped this employer enhance employee benefits understanding while addressing the needs of a diverse workforce.
Manufacturer boosts engagement in supplemental health benefits
Letters & postcards
Source: Prudential Book of Business results 2022 and 2023.
participant coverage levels on average for employers with Prudential enrollment campaigns (based on product and client).
Source: Historical data from ADP Workforce Now, 2021 Book of Business results.
shorter plan implementations due to platform partnerships.
Source: Based on the introduction of pharma checks and increased participation seen with Workday, 2021 Book of Business results.
increase in completion of EOI for plans with Single Sign-on.
48%
Source: Prudential Group Insurance Book of Business results 2023.
more approvals due to EOI Connect.
82%
Employee Benefits Education Site
Client success stories
Better plan and employee outcomes
Collaboration helps drive supplemental health enrollment
Year-round benefits education and a quarterly analysis helped increase participation rates for supplemental health offerings.
Collaboration helps drive supplemental health enrollment.
1.7x higher
2 – 3 weeks
Offers hyper-personalized and holistic support inclusive of all employer provided benefits to enhance employee's understanding during enrollment—leading to increased participation and fewer calls to their HR team for information. Employers have a variety of options via Enrollify to communicate to their employees to make them aware of this service: - Templates that can be customized - Voice message from the employer - Emails with links to schedule appointments - Branded texts (SMS/MMS)
How Enrollify revolutionizes benefits support for you and your workforce:
Source: Nayya Health, Inc.
reduction in administrative questions relating to benefits.
Source: 2019 Harvard Business Review Analytic Services, in association with League.
of employees don’t understand their benefits, despite companies spending billions.
Source: Client case study, Large U.S. Hospital.
decrease in call center volume during open enrollment.
Nayya is a personalized, self-service, decision support platform offering a benefits navigation tool during enrollment, transforming the selection experience with data-driven guidance to help employees make confident benefit decisions. Employees will receive an email to begin, and can voluntarily enter information based on their lifestyle, health, habits, and finances into Nayya's decision support survey. Nayya then provides customized product recommendations—helping deliver a superior customer experience.
Prudential is partnering with Nayya to help our customers get more from their supplemental health benefits investment by driving engagement across all benefit coverages.
Source: Reporting from 2023 Group Insurance SMS Pilot. *SMS marketing KPIs: How to measure your SMS marketing campaign's success (twilio.com).
text-clickthru rate for employees who opted in to Prudential’s benefits reminders, which is 61% higher than the industry average of 36%.*
Source: Reporting from 2023 Group Insurance SMS Pilot.
of participants who visited the SMS opt-in page joined the program. Strong employee interest is reflected in a higher-than-average open rate of 28% on the SMS email invite.
Reaching employees on their preferred channel of choice has become a standard expectation. Prudential’s text message alerts help your employees stay in the know with friendly reminders alerting them about their benefits, providing educational awareness and access to digital tools—helping them assess their needs and make informed benefit decisions.
Why are we offering employee text messaging reminders?
Prudential will deploy a dedicated SMS opt-in campaign to employees via email. Employees can opt in (or out) of text messages at any time. Employees who opt in will receive helpful tips and timely reminders about: - Prudential benefits available to them. - Digital tools and online guidance available to help them choose the right coverage for their needs. - Key dates—within the enrollment period(s).
Who is eligible?
1 Eastbridge Product Spotlight Reports 2022-2023. 2 The burden of medical debt in the United States, February 12, 2024, Peterson-KFF Health System Tracker, https://www.healthsystemtracker.org/brief/the-burden-of-medi cal-debt-in-the-united-states/. 3 McKinsey & Company. “Delivering through Diversity.” 2021. 4 Willis Towers Watson. “Global Benefits Attitudes Survey.” 2022. Group Insurance coverage is issued by The Prudential Insurance Company of America, a Prudential Financial Company, Newark, NJ. This material is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any clients or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing a client’s retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional. The Prutection Score® is a measure of how prepared a group of employees is for the risks of (1) premature death, (2) loss of income due to an illness or injury, (3) out-of-pocket expenses related to an illness or injury, and (4) outliving assets. For each of these risks, the Prutection Score is the ratio of Funds Available to Funds Needed, which is estimated using employee demographic information, Prudential survey data, and a variety of credible external industry and government sources. While the first three risks take into account actual coverage amounts employees have to help protect them against those risks (e.g., Life, Disability, CI, and Accident Insurance), the Outliving Assets risk does not (e.g., no actual employee retirement assets and deferral rates). The Outliving Assets risk does not evaluate the sufficiency of employer's or employee's retirement plans and does not constitute retirement advice. The Prutection Score is not intended to advise you or any of your employees what their specific financial needs might be or the exact amount of coverage any one individual might need now or in the future. The resulting scores are to be used for an entire group of employees or large demographics within a group. Results are not to be used at an individual level. Individuals should contact a financial professional regarding their personal situation. Prudential is not responsible for uses made of this information inconsistent with the description provided here. We do not provide tax, accounting, or legal advice. Clients should consult their own independent advisors as to any tax, accounting, or legal statements made herein. © 2025 Prudential Financial, Inc. and its related entities. Prudential, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.
Case study: Manufacturing Manufacturer Boosts Workforce Engagement in Supplemental Health Benefits
1 2022 LIMRA BEAT Study. 2 2023 LIMRA BEAT Study. © 2025 Prudential Financial, Inc. and its related entities. Prudential, the Prudential logo and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide. 1081308-00001-00 NOT11_FL_GI1241_01
Case study: Manufacturing Collaboration Helps Drive Supplemental Health Enrollment
