© 2022 Prudential Financial, Inc. and its related entities. 1055272-00002-00 Ed. 05/2022 ISG_FL_ILl515_01
Created Exclusively for Financial Professionals. Not for Use with Consumers.
Life insurance is issued by Pruco Life Insurance Company (except in NY), and Pruco Life Insurance Company of New Jersey (in NY). Variable universal life policies are offered through Pruco Securities, LLC. All are Prudential Financial companies located in Newark, NJ. This material is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any clients or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing a client’s retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional. We do not provide tax, accounting, or legal advice. Clients should consult their own independent advisors as to any tax, accounting, or legal statements made herein.
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You can grow and strengthen your practice by diversifying clients’ strategies using life insurance. Clients will get solutions to their challenges and be in a better position to move into the future with confidence. You’re their rock. We’re here to be yours.
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(Statistic): Over 6,600 users already saving time. Source: Prudential Individual Life Insurance internal study - 2/28/2022
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Client Concern: Effect of market volatility on policy
• Created LifeInsight Summary in real time with client • Kept policy aligned with goals by revising investments
Product: PruLife Custom Premier II
Face Amount: $1,500,000
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Client: 39-year-old female
Product: Term Essential 20
Face Amount: $1,000,000
Result: Submission to placement in 3 business days
(Statistic): Over 92% placement rate on accelerated decisions. Source: Prudential Individual Life Insurance internal study - 8/1/2020–8/31/2021
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• • •
Keep this pdf on your devices for quick access and reference. Use the information as proof points in your discussion around taxation in retirement. Reiterate the importance of tax diversification and talk about how life insurance can help reduce tax exposure.
This consumer brochure provides tax information on the 2022 Estate and Gift tax rates, RMDs, Traditional and Roth IRAs, and Qualified Plans.
Use these resources to help in your policy review efforts from end to end...
© 2022 Prudential Financial, Inc. and its related entities. 1055316-00001-00 Ed. 01/2022 ISG_WE_ILI83_01
Your business can benefit from life insurance in ways you may not have considered. Broaden and strengthen it with life insurance by diversifying your business mix. This infographic flyer delves into the three main ways it can benefit your business.
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You’re their rock. We’re here to be yours.
A great place to start is with policy reviews to ensure clients’ life insurance protection is up to date. Also, you can uncover tax burdens and review outstanding policy loans. This goes a long way toward helping clients feel secure with their life insurance protection. We’ll help.
(statistic): Over 64 million adults are looking for an advisor.
Focus for the month. Profile clients. Start conversations.
health care expenses
Clients who have existing life insurance should have their protection checked on a regular basis. Life events, health changes, and job changes can be of particular importance. In addition, if they have older policies that have an outstanding loan, they could be at risk of a lapse in coverage or unwanted tax consequences.
Have you thought about how you’d pay for what you need if you become chronically ill?
Share Profiler
Tax Benefits live in February
Wants lower premiums or increased coverage
Change in circumstances
Has a policy that may no longer be competitive
Needs to evaluate beneficiary designations
•
Chronic illness concerns
A new baby, a marriage, a divorce, any children in their mid-teens?
Have there been any major life events in your life: A new baby, a marriage, a divorce, any children in their mid-teens?
Do you have any loans outstanding on any of your life insurance policies?
Have you had any major health changes since we last spoke?
Use the Action Plan, following the steps as detailed. Pay attention to the client profiles and conversation starters inside. Use the points in "The Policy Review Itself" to conduct a thorough review.
This is a Policy Review Concept Kit that walks you through the way to conduct policy reviews.
Download the form to prepare for your policy review. Make sure you're familiar with both the client's information and what questions you'll want to ask. Be prepared to set up a follow-up appointment.
This Policy Review Quick Guide can help financial professionals start the review process with clients by providing thought-provoking questions.
Review this presentation and familiarize yourself with the key points. Slide four begins the section on Understanding Life Insurance. Slide nine delves into the Policy Review itself and what you should look for.
This presentation speaks on the importance of reviewing your clients' policies with them on a regular basis. That's because life changes.
If you believe a 1035 exchange or mirrored loan is beneficial, this flyer will help you. Review the case study on page two, paying attention to the benefits it offers. Refer to page three to understand the requirements and considerations for this concept. Contact your Advanced Planning Team for help with these cases.
Learn more about doing a 1035 exchange with a loan with our Mirrored Loans client strategy.
• •
Use this to help ensure you don't forget a key piece of a client's information. Complete this form to request policy review help from your wholesaler.
A brief form to assist a financial advisor with what to provide a Life Wholesaler to perform a thorough policy review.
Personalize this flyer and send to clients you haven't spoken with in the last 6 months to a year. Keep a list of which clients you send this to and be prepared to follow up with a phone call.
Use this flyer with clients to get them thinking about their changing life insurance needs over time.
Send or email to clients you haven't spoken with in the last six months to a year. It focuses on life events which may trigger an additional need or changed approach to life insurance protection. Keep a list of which clients you send this to and be prepared to follow up with a phone call.
Use this approved letter or email with consumers to help promote policy review.
This is a client-approved version to help them understand why a mirrored loan approach might benefit them. Walk them through it. Page 1 clearly explains options with existing loans. Pages 2 and 3 explain tax ramifications and other important things to know.
The Mirrored Loans Important Considerations Flyer can help you discuss with clients the benefits, process, and potential tax considerations of completing a 1035 exchange on a policy with a loan.
Review the brochure, familiarizing yourself with page 2. This shows a gap that might exist in a client's coverage. Page 5 goes into the balanced approach to life insurance coverage. Use page 6 as a worksheet. It's the Life Insurance Quick Estimator.
The client brochure engages the prospect in conversation about their most valued asset, their earning potential.
Review to see how to move your applications through the process faster. See the client profile section to determine which clients are suited to this faster process. Familiarize yourself with Prudential's underwriting process.
Use this brochure to learn more about how Pru Fast Track can provide a better underwriting experience.
Review the flyer and pay attention to the advantages. Begin submitting your applications electronically. Contact your Prudential wholesaler for any questions you have.
Learn more about how eCapabilities can help you do business easier, faster and virtual via these success stories.
Familiarize yourself with the information contained in the brochure. Keep it saved and handy for reference when talking to clients and prospects. When taking an application, make sure you keep the underwriting concerns in mind to help clients be prepared for underwriting.
The Underwriting Overview, a reference guide to Prudential's Underwriting.
Familiarize yourself with the Lifelnsight tool. Read the back of the flyer to see how to use the tool so you can make your work easier when monitoring policy goals, etc. Build the Lifelnsight tool into your regular policy monitoring efforts.
Lifelnsight is an interactive policy management tool that simplifies your efforts in monitoring policy goals, assumptions, and performance.
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© 2022 Prudential Financial, Inc. and its related entities. 1056563-00001-00 Ed. 02/2022 ISG_WE_ILI91_01
This three-page flyer simply explains the three main tax advantages of life insurance, - generally income tax-free death benefit, income tax-free growth, and income tax-free "living benefits". This flyer is a great setup to The Tax Challenge.
The threat of increasing taxes is always looming and can be a threat to financial wellness. Given this uncertainty, it's more important than ever to include solutions in clients' portfolios that have tax advantages. Life insurance offers a myriad of tax benefits that few clients understand. You’re their rock. We’re here to be yours.
Tax rules are ever-changing and may be confusing. There are tax strategies clients may have used in the past that, with one state or federal tax policy change, can unravel an entire plan. For these clients, a financial vehicle that can offer tax advantages can be an important and diversified addition to their portfolio. Life insurance may be an answer to give them protection they need and flexibility they may want.
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Tax Diversification live in March
Individuals in high-income tax brackets or have a high net worth. Wants efficiency in their portfolio to maximize goals and reduce taxes paid. Understands the importance of diversification as part of an overall strategy. Seeks to leave a legacy to loved ones in a tax efficient manner.
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Are you aware of all the tax benefits life insurance can provide?
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Legislation and the Capital Markets Impact
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Talk about what a "generally federal income tax-free benefit'' really means. Use example 1, using real numbers, to show how income taxes do not deplete a death benefit upon payout. Focus on section 2 to talk about tax-free growth. This feature of life insurance can result in a client's ability to transfer additional wealth. Talk about living benefits using section 3. Stress the generally tax-free access to the death benefit in cases of chronic illness, and access to cash value through withdrawals and loans.
Do you have a financial vehicle in your portfolio that offers income tax-free access? Have you thought about the impact taxes may have on your financial objectives? Do you keep up to date with changes to tax legislation that may impact you?
Video Transcript
Current market value in life insurance = 2.8 trillion dollars. Estimated annual growth = 74 billion dollars.
The current page: February -: Tax Benefits
Look at and talk about the history of taxes. Explain how uncertain they are and how preparation is key. Review the IRC tax codes to help the client understand the value of life insurance from a TAX perspective. Use the examples on pages 3 - 5 to explain how life insurance can work for them.
This brochure helps clients understand the tax advantages and benefits that can make them WANT (not just need) life insurance for retirement planning.
Talk about what a "generally federal income-free tax benefit" really means. Use example 1, using real numbers. Focus on section 2 to talk about tax-free growth. This feature can result in the ability to transfer additional wealth. Talk about living benefits using section 3. Stress the generally tax-free access to the death benefit in cases of chronic illness, and access to cash value .
This explains the three main tax advantages of life insurance. It's a good lead-in to The Tax Challenge.
Keep this flyer handy to share with clients. Explain how important it is to think of the toll taxes take on their investments. If you live and work in one of the top 10 states for taxation, pay particular attention to the growth needed.
An infographic flyer that shows the rate of return required by your investments for you to break even after state taxes. Taking into consideration state and federal taxes and a 3% rate of inflation.
Encourage the client to have important financial information handy for your conversation such as their remaining mortgage balance, investment amounts, and other outstanding debt totals. Walk through the worksheet with them and talk about the reality of the need and how they can prepare using life insurance. Use this to help ensure you don't forget a key piece of a client's information. Complete this form to request policy review help from your wholesaler.
Use this fillable worksheet to assist clients in determining roughly, how much life insurance is enough for their needs.
Review the sections: The future of taxes, Flexibility throughout life, Flexibility in the estate. Familiarize yourself with the notes sections so you're prepared when using the knowledge in future client conversations. Look at the Getting Started slide to see how to think about applying this knowledge with clients.
This presentation explores how life insurance can be positioned to be effective in exploring some of the expected tax changes, the effect the changes to 7702 have had on contracts, and how the versatility of life insurance can help clients in a variety of different planning situations.
Review the sections as they highlight the key changes and opportunities for you. One section focuses on individual tax rates and opportunities. The second section focuses on the estate, gift, and generationskipping transfer tax. The third section is about business tax rate changes .
This flyer highlights important aspects of the legislation and some life insurance opportunities that arise from it.
Use the definitions of the tax codes about life insurance to show its great value from a tax perspective. Download it and keep it handy for all your client conversations. Talk about how clients should want this powerful financial vehicle in their portfolio.
These five Internal Revenue Tax Code sections put the power of life insurance to work helping you reach your financial goals.
© 2022 Prudential, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide. 1057237-00001-00 Ed. 03/2022 ISG_WE_ILI94_01
Life insurance is issued by Pruco Life Insurance Company (except in NY), and Pruco Life Insurance Company of New Jersey (in NY). Variable universal life policies are offered through Pruco Securities, LLC. All are Prudential Financial companies located in Newark, NJ. All guarantees and benefits of the insurance policy are backed by the claims-paying ability of the issuing insurance company and do not apply to the underlying investment options. Policy guarantees and benefits are not backed by the broker/dealer and/or insurance agency selling the policy, nor by any of their affiliates, and none of them makes any representations or guarantees regarding the claims-paying ability of the issuing insurance company. This material is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any clients or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing a client’s retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional. We do not provide tax, accounting, or legal advice. Clients should consult their own independent advisors as to any tax, accounting, or legal statements made herein.
**Alliance for Aging Research, The Growing Older Population, Accessed 03/2018.
Estate Planning live in April
Discuss how, if using the Legacy Advantage concept, adding BAR to the policy can add additional flexibility for them, should they become ill. Talk about how, if they accelerate the death benefit for themselves, there will be less passed on to their beneficiary.
The BenefitAccess Rider can be optional on a Life Insurance policy. This brochure explains the details of it and the ways it can help.
Share the piece with clients after discussing the basic needs of life insurance death benefit. Discuss how cash value can grow within a policy and the tax advantages of that potential growth. Talk about the items in the infographic and ask if these are things the client might be interested in.
This infographic pdf does a great job of showing what you can do with a cash value life insurance policy. A great piece to use with clients to further a conversation about life insurance flexibility.
Refer to the infographic on page 2 in your conversations with clients to explain the many ways cash value can be used. Use the chart on page 3 to talk about where the client's retirement income will come from and how life insurance can help address any gaps. Jump to page 5 to discuss the optional riders that can add value.
A new brochure that talks about cash value life insurance in a new way. It contains an infographic display of the many ways to use cash value life insurance so it's easy for clients to understand its value.
Interactive infographic breaks down retirement vehicles by when taxes are due. Helps you see gaps in a client's retirement plan from a taxation perspective. The worksheet documents your discussion and can be printed or emailed to the client.
Help clients keep as much of their hard-earned money as possible by managing when and how their retirement assets are taxed. Share the client-approved experience and worksheet to see how clients' portfolios stack up.
Review the key insights on page 1. Look at the chart on page 2. It shows that, in the highest bracket, 22%, Social Security can raise the Potential Total Marginal Tax Rate to 40.7%! Page 2 discusses potential actions you can take. Review them and build them into your practice.
This 4-page article from T. Rowe Price is about planning ahead to keep Social Security from raising a client's marginal tax rate.
Understand the importance of the Section 7702 code and how the CAA has changed the rules around when a policy becomes a MEC. Review the slides, paying particular attention to slide 13 and how the CAA changes policy accumulation opportunity. Read through Positioning Ideas on slide 19 for ways to apply this change.
This presentation delves into Internal Revenue Code (IRC) section 7702 that defines life insurance, differentiates it from investments, and detail the parameters of a policy becoming a Modified Endowment Contract (MEC). In December, the Consolidated Appropriations Act of 2021 (CAA) was signed into a law that affects IRC section 7702 and clients' ability to grow cash value in their policies.
Review the new presentation looking at the 3 aspects of life insurance: tax advantages, the three Ls, and client profiles. Refresh your knowledge about the versatility of life insurance and understand all that cash value life can do. Think about life, reimagined. Embrace the new way to talk about it.
This presentation walks you through the new approach to talking about cash value life insurance. It's designed to help you look at the broader picture so you can reimagine the possibilities of how life insurance can help clients and the clients it can help as well.
Do you know what your current tax bracket would be, based on that income?
Many clients save for retirement under the assumption that in retirement they would be paying taxes in a lower tax bracket than in their earning years. That may not be the case. It's time they looked at their overall financial portfolio through a taxation filter to ensure they are tax diverse, and their tax liability is spread out. Life insurance can help in many ways.
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Use page 2 to talk about all that cash value life insurance can do. Use the infographic in your conversation. Focus on flexibility on page 3. Talk about where their retirement income will come from and how life insurance can help address any gaps. Tax advantages are central to this conversation. Discuss how life insurance can supplement a retirement portfolio and offer tax diversity.
This new brochure looks at cash value life insurance in a simplified way - Protection for them. Possibilities for you. It sums up how you can change the conversation around life insurance to include ALL the benefits of cash value life insurance.
For clients who need death benefit protection, cash value life insurance can be an integral part of a diversified tax strategy that can empower clients' financial future. Can you imagine talking with clients about the total value of life insurance including the benefit at death and the tax-free growth and access of the cash value, too? You can. We'll help. You're their rock. We're here to be yours.
Rely on the infographic style of this piece to walk clients through it. Use the lists on page 2 to talk about the many ways cash value life insurance can help meet the needs of clients in this income bracket. Consider having an illustration of one or two cash value life insurance policies prepared for discussion after using this flyer.
This new flyer focuses on needs and information about high income earners and the unique challenges they face. A perfect piece to use in conjunction with The Tax Challenge.
Review the flyer to understand the process by which clients will file a claim. Share this flyer with any client who purchases a policy with the BenefitAccess Rider. Help clients feel comfortable with how this valuable option works so they can use it if they need it.
Filing a BenefitAccess Rider claim is a simple process. This flyer breaks it down into three simple steps.
62% of women express strong interest in learning more about finances and retirement planning.
Leverage the Women's eBook to help you grow your business.
chronic illness
Thursday, Mar 10, 2:00 PM ET
Change client conversations into dynamic discussions
For clients who need death benefit protection, cash value life insurance can be an integral part of a diversified tax strategy that can empower clients' financial future. Can you imagine talking with clients about the total value of life insurance including the benefit at death and the tax-free growth [see footnotes 1 and 2} and access of the cash value, too? You can. We'll help. You're their rock. We're here to be yours.
[2] Life insurance policy cash values grow tax-deferred and are potentially income tax-free. Cash values are accessed through withdrawals and policy loans. Withdrawals are generally taxable to the extent they exceed premiums paid into the policy. Any loans that remain unpaid when the policy lapses or is surrendered while the insured is alive will be taxed immediately to the extent of gain in the policy. Unpaid loans and withdrawals will reduce cash values and death benefits.
COMING SOON
Clients should consider the investment objectives, risks, and charges and expenses carefully before investing in the contract and/or underlying portfolios. The prospectus and, if available, the summary prospectus contain this information as well as other important information. A copy of the prospectus(es) may be obtained by contacting your Prudential Life Wholesaler or from prudential.com. Clients should read the prospectus(es) carefully before investing. It is possible to lose money by investing in securities.
In their working years and planning for retirement
Has other investments
Has qualified assets such as an IRA, 401(k) and/or 403(b)
Have you ever considered how much income you may actually have available to you in retirement?
Do you have other investments you plan to use as income in retirement?
Have you maxed out your available qualified retirement vehicles?
the current page - March: Tax Diversification
Use these resources to help in your efforts from end to end...
2
1
**
Talk about how 7 in 10 people age 65 and older will deal with a chronic illness or disability. Explain how BAR can help.
*LIMRA Study, What Women Want in Financial Services, February 2019. Last accessed May 2019.
[1] Federal tax law limits the amount of premium contributions that can be made to a policy in order for it to retain certain tax advantages. When premium contributions exceed this limit, the policy is classified as a modified endowment contract (MEC). Distributions from MECs (such as loans, withdrawals, and collateral assignments) are taxed less favorably than distributions from policies that are not MECs to the extent there is gain in the policy. For distributions from a MEC prior to age 59½, a federal income tax penalty may apply to the extent there is gain in the policy. However, death benefits are still generally received income tax-free pursuant to IRC §101(a). The death benefit will be reduced by any withdrawals or loans (plus unpaid interest). Clients should consult a tax advisor.
© 2022 Prudential Financial, Inc. and its related entities. 1057908-00001-00 Ed. 04/2022 ISG_WE_ILI98_01
*U.S. High-Net-Worth and Ultra-High-Net-Worth Markets 2021, Cerulli Associates, January 2022.
This new flyer empowers you to have conversations about estate planning with the clients you work with. It includes details about rising inflation, low interest rates, low tax rates, and uncertain legislation. Use the NEW consumer checklist to help clients understand what they should have in a comprehensive estate plan.
Share these flyers
Clients need estate plans that can survive economic, tax, and life changes. And right now, there’s a perfect storm of high inflation, low interest rates, low tax rates, and uncertain legislation, so don’t delay. Help them prepare for a stronger future. You’re their rock. We’re here to be yours.
legacy
Many clients don’t realize that an estate plan is important, regardless of the size of their estate. Ensuring the foundation of these plans includes flexible strategies and solutions. Life Insurance and its myriad tax benefits can be a way to meet both clients‘ death benefit needs and help achieve their estate planning goals.
Managing Retirement Risk live in May
Wants to plan for the orderly distribution of their assets. Has an estate worth $5 million + or significant growth is expected. Wants to maximize wealth for heirs. Wants to minimize taxes owed at death. May be charity inclined.
• • • • •
Thursday, Apr 07, 2:00 PM ET
Estate Planning in the Current Tax Environment
Statistics and explanations around the 4 Reasons why you should talk to clients about estate and retirement planning now. A chart that highlights proposed legislation gives you a sense of what changes could be on the horizon. A checklist with next steps to have conversations with clients.
Do you plan to include a charity or religious institution in your estate plan?
Projected wealth transferred through 2045 will total 72.6 to 84.4 Trillion dollars in assets transferred to heirs, and 11.9 trillion dollars donated to charities. [footnote *]
Do you have an existing estate plan?
Do you keep up to date with changes to tax legislations that may impact your plan? Is your estate currently valued over today’s federal and/or state estate exemption amount or could it be in the future? Do you have assets earmarked as a legacy?
the current page - April: Estate Planning
The Underwriting Overview, a reference guide to Prudential’s underwriting.
Treat this as a scannable reference piece for capacity limits by product. The charts are broken down by product, age, and limits by rating class.
A useful flyer that gives you a quick look at retention limits and reinsurance capacity. It is very useful in estate planning.
Use the piece to guide your conversations around how an ILIT works. Help a client understand the benefits to them and to their loved ones.
A flyer that explains what an Irrevocable Life Insurance Trust (ILIT) is and how it can benefit clients. It takes a simplified approach to aid in understanding.
Tee-up your conversation about this type of trust with a client who meets the criteria. Have this brochure ready to help explain how a Dynasty Trust works and how it could benefit the client. Make sure you refer to the important considerations toward the back of the piece.
This brochure is for clients who have a net worth of $25 million or more, are family oriented, and have estate or income tax concerns.
Prepare for estate planning conversations by having this guide downloaded and ready to send. If you’re familiar with a client’s financial situation, use the brochure in your conversation to illustrate how they might be at risk. Make sure you bring the conversation to the section that explains how life insurance can help to ensure success.
This brochure is a perfect piece to use with clients when talking about estate planning and taxes. It breaks down information into “Highlights” and “Examples” to ease understanding.
Consider sending this to a client prior to your meeting to give them time to collect information they may need. Consider pre-populating information you may already have for existing clients to make a quicker connection and move to discussing strategies. The worksheet documents your discussion and can be printed or emailed to the client.
This detailed ‘fillable pdf’ worksheet is meant to help you and clients organize the information about their estate so the right strategy can be put into place.
Consider the example that’s highlighted in both the main section of the flyer and in the Clawback section. Review page 2 about Spousal Lifetime Access Trusts (SLATs). Understand how they work for your conversations with clients.
A flyer to inform you about the future of taxes as planned under the sunsetting of the Tax Cuts and Jobs Act. It also explains the ‘Clawback’ and what this means for clients.
Review the first part of the presentation to understand the current environment and what could change. Familiarize yourself with the flexible strategies presented that a client could incorporate into their own planning.
This presentation digs into the importance of estate planning and the role of life insurance.
Understand with the 4 reasons it’s a perfect estate and retirement planning storm. Use the statistics and explanations around the 4 Reasons to start conversations with clients. Use the checklist with next steps to prepare for your discussions.
Empower yourself to have conversations about estate planning with all of the clients you work with using this detailed flyer.
© 2022 Prudential Financial, Inc. and its related entitiies. Prudential, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide. 1058123-00004-00 Ed. 09/2022 ISG_WE_ILI140_01
Grow your knowledge base by attending or watching a webinar every month. The webinars offered align with the month's theme and can help you in your sales practice.
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A business building webinar
The Good, the Bad, and the Opportunity
Cash value life insurance
An estate planning perfect storm
Benefits of using life insurance
Resource for rising expenses
Invesco: Trending Conversations with a Global Market Strategist
"Get Good with Life Insurance"
Watch on Demand
Subhead here
Coming in April
Coming in May
Contact your Life Wholesaler — OR — Call the Sales Desk at 844-606-7867
the current page: Webinars
How life insurance can help clients give more
Monthly Webinars
© 2022 Prudential, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide. 1058804-00001-00 Ed. 05/2022 ISG_WE_ILI115_01
Life insurance is issued by Pruco Life Insurance Company (except in NY), and Pruco Life Insurance Company of New Jersey (in NY). Variable universal life policies are offered through Pruco Securities, LLC. All are Prudential Financial companies located in Newark, NJ. This material is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any clients or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing a client’s retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional. We do not provide tax, accounting, or legal advice. Clients should consult their own independent advisors as to any tax, accounting, or legal statements made herein. The BenefitAccess Rider is an optional rider that accelerates the life insurance death benefit when the insured is terminally ill or is chronically ill as defined in the rider. It is not Long-Term Care (LTC) insurance. Benefits received under the rider will reduce and may deplete the death benefit. Electing the BenefitAccess Rider results in an additional charge and underwriting requirements. Some benefit payments may be subject to a fee. Other terms and conditions apply and can vary by state. Clients should consult their tax and legal advisors.
*According to study participants in Allianz Life’s fourth-quarter market perceptions study, accessed 4-5-22
You can have stronger, more action-oriented conversations with clients with this brochure. It is a perfect complement to the knowledge you gain from the Managing 8 Risks to Retirement Income webinar and presentation.
Do clients realize the importance of their retirement income nest egg? They may not, but you certainly do, so talk about strategies to help protect them. Help them manage and plan for the many risks they may face in retirement and give them the confidence to handle whatever the future brings. You’re their rock. We’re here to be yours.
inflation
Clients’ retirement income sources need to be diversified. They can’t rely on Social Security or a pension, if they even have one, alone. Nor should they rely solely on tax-deferred savings vehicles. They need a strong and flexible approach that can withstand market volatility, inflation, tax uncertainty, and rising healthcare costs, and last for many years. Cash value life insurance is a way they may be able to protect their family, themselves, and their retirement income.
Long-term Illness Planning live in June
Have an IRA, 401(k), and/or other qualified retirement plan(s) that they have made substantial contributions to. High-income earner. In their 30s – 50s. Has life insurance protection. May be a small business owner and looking for additional ways to fund their retirement.
Thursday, May 12, 2:00 PM ET
Managing 8 Risks to Retirement Income
market volatility
A brief explanation about why clients cannot solely rely on pensions and Social Security for income in retirement. It stresses how clients’ retirement nest egg is of critical importance. Conversational style explanations of the 8 risks to retirement and how cash value life insurance can help offset each one.
Did you know life insurance can provide a death benefit as well as an income stream in retirement?
Inflation is on American's minds. 74% are concerned about purchasing power over the next six months.
Have you maxed out your retirement contributions to your qualified plans?
the current page - MAY: Retirement Risk
Share this brochure
Do you have a pension?
Are you interested in generating more retirement income?
Click the link, go to the digital experience, and review what Lifelnsight can do for you and clients. Click on the "How to use Lifelnsight" tab and go through the 8 interactive screens. It shows exactly how to use this valuable tool. Go to the "Get Started" tab to see exactly how to take your next step.
Use this new resource for understanding and utilizing LifeInsight. LifeInsight makes it easy for you to monitor policy goals, assumptions, and performance.
This reference guide to Prudential’s underwriting will enable you to have quick access to important underwriting information.
Learn more about how eCapabilities can help you do business easier, faster, and virtually via these success stories.
Review to see how to move your applications through the process faster. See the client profile section to determine which clients are suited to this faster process. Familiarize yourself with Prudential’s underwriting process.
Use this brochure to learn more about how PruFast Track can provide a better underwriting experience.
Read the brochure and pay attention to the statistics around chronic illness. Walk through the product brochure when you are meeting with clients and discussing a product solution with the BenefitAccess Rider. Run an illustration for the product solution you're discussing and show how the rider can help, should they need it.
You’ll be able to help clients better understand this valuable rider by using this brochure. You can use the stats and graphics to impress upon clients the high likelihood of chronic illness affecting them.
Share this piece with clients before or during a meeting. Point out that it highlights average expenses for food, clothing, shelter, transportation, health care, and taxes. It is important to note that it does NOT consider vacations, gifts, entertainment, and more. Use it to calculate the income needed to cover these basic costs then turn the conversation to these expenses and talk about what it does not factor in.
This worksheet puts you in a better position to have retirement savings conversations. Be prepared to input numbers and address a client’s potential shock when they see how much they might need to save to prepare for retirement.
Review and familiarize yourself with the sections of the guide: Retirement Landscape, Saving, Spending, Investing, and Defined Contribution. Download the piece and bookmark pages to review with clients. For example, the Social Security Decision Tree on page 10, the Retirement Savings Checkpoints on pages 13 and 14, and the Medicare decision tree on page 33.
Stand out above the rest by arming yourself with a detailed knowledge base about threats to retirement. This is an in-depth look at retirement insights so you can elevate your conversations and move toward action faster.
Share with a client prior to a meeting. Walk through the experience with the client and talk about when taxes are due according to each retirement vehicle – Now, Later, Never. Download the worksheet and walk through a client’s personal situation. It will help you see gaps in a client’s retirement plan from a taxation perspective.
Help clients keep as much of their hard-earned money as possible by managing when and how their retirement assets are taxed. Share the client-approved experience and worksheet to see how diversified a client’s portfolio actually is.
Review the slides and speaker notes for details around each risk. Slide 5 lists them for you in one place. After reviewing the risks and the explanations about how cash value life insurance can help, consider using supplemental material to boost your knowledge and conversations with clients. (i.e., The Tax Challenge, The Cash Value Life Insurance infographic, etc.).
You will get an in-depth explanation about the 8 risks to retirement income so you can feel confident when discussing them with clients. The client approved brochure, Risks to retirement and how life insurance can help, will give you a perfect setup to have action-oriented conversations.
Share the brochure with clients who fit the profile in this month’s client profiler about Managing Retirement Risks. Set up time to discuss the 3 challenges that they may face at some point in retirement: Uncertain markets, rising costs, and longer life spans. Be prepared to talk about cash value life insurance and all it can do for them.
Talk about life insurance to address the key facets of retirement planning: preparing for unexpected risk, accumulation, and supplemental income. Taxes should be part of the discussion. Specifically, the great tax benefit life insurance provides across all 4 of the facets. Bookmark this microsite and refer back to it throughout the year.
Use this microsite to hone your knowledge around retirement planning with life insurance. The positioning of the four key facets makes it easy for you to put this knowledge to work, including marketing materials you can use to broaden your knowledge base.
Share with a client prior to or during a meeting. Talk about saving for retirement and market fluctuation and how, when a client is in the savings phase, the ups and downs have a different impact than when they need to withdraw in retirement. Talk about withdrawals and how important it is to be able to use an alternate source of income in a down market.
You’ll be able to use this flyer’s charts and tables to illustrate market fluctuations in saving for retirement vs. withdrawing in retirement. By using the flyer, you’ll be able to move into solutions more quickly.
The death benefit of life insurance can protect those a client cares about and be a source of comfort for them, too. Help clients understand all that cash value life insurance, with a chronic illness rider, can do for them. Here are two customer-approved pieces you can use in your conversations.
Being prepared to handle the risks in retirement is a goal every client should have. Of particular importance is having a plan to offset rising health care expenses. Cash value life insurance with a rider for chronic illness can be a way to prepare clients for a long and strong future. You’re their rock. We’re here to be yours.
One of the 8 risks to retirement, and one of the biggest concerns for clients is rising health care costs. The risk is two-fold that 1) health care costs will keep rising and 2) the steadily increasing risk that the client or their spouse will become ill and have to pay for care out of pocket. Cash value life insurance is a valuable addition to clients’ portfolios for death benefit protection and the potential to access the death benefit should they become ill and need it.
Retirement Income Planning live in July
Has provided care for another family member or knows someone who has
Thursday, June 9, 2:00 PM ET
An untapped resource for chronic illness expenses
If you were to become chronically or terminally ill, who would take care of you?
The median cost for a home health aide is $27 per hour
We want to support your sales efforts end to end. Put our life insurance expertise to work for you as your partner in: • Mining and profiling a current book of business • Finding and refining concepts and solutions for business needs • Developing case strategies • Moving through underwriting faster with eCapabilities • Meeting clients’ challenges to close sales
Are you interested in having flexible financial options that can be made available should you incur a chronic or terminal illness?
The current page - June: Long-term Illness
Share these resources
Do you have personal experience of people close to you who have suffered a chronic or terminal illness in their later years?
Familiarize yourself with the slides and the script, making sure to remove the optional information before using it. Invite clients to attend a walk-through of the presentation. Have handouts that provide additional information about life insurance options with chronic illness riders for anyone who attends.
You’ll be able to walk clients through financial protection for chronic illness using life insurance with the information in this presentation. It uses a “needs and wants” style approach and compels clients toward action.
Review your book of business and identify which clients should take a look at chronic illness options on an insurance policy. Share this flyer with them to help educate them about possible solutions. Discuss which option might be best for their situation. Be prepared to run an illustration.
You will be able to help clients understand some different options available to them when they prepare for chronic illness. Use this piece in your conversations to talk about the pros and cons of each option and how they compare to one another.
Share this flyer with any clients or prospects who need life insurance and haven’t planned for their future should they become chronically ill. Walk them through the 4 sections and discuss the potential impact on their financial well-being. Talk about the types of optional benefits on different life insurance policies.
You’ll find this client-approved piece to be very useful in your conversations with clients. It can help clients understand the four areas of consideration in planning for chronic illness. Its infographic-style approach informs without overwhelming.
Familiarize yourself with the information presented. Download and bookmark this piece for quick reference when speaking with clients. Understand how BAR could work in a client’s particular situation and on a particular product.
Get answers to the most common questions about Life Insurance with the BenefitAccess Rider (BAR) with this piece. It is a collection of the most commonly asked questions with answers for your quick reference.
Review your book of business and identify clients who are within 10 years of retirement. Set up an appointment to discuss health care expenses in particular and specifically how Medicare fits. Use an illustration of a policy with BenefitAccess Rider to show how BAR can work should a long-term illness befall them.
You will have a better understanding of Medicare, what it covers, and what it doesn’t in this comprehensive resource. It goes into detail about health care expenses in retirement.
© 2022 Prudential, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide. 1059764-00001-00 Ed. 06/2022 ISG_WE_ILI118_01
Life insurance is issued by Pruco Life Insurance Company (except in NY), and Pruco Life Insurance Company of New Jersey (in NY). Variable universal life policies are offered through Pruco Securities, LLC. All are Prudential Financial companies located in Newark, NJ. This material is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any clients or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing a client’s retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional. We do not provide tax, accounting, or legal advice. Clients should consult their own independent advisors as to any tax, accounting, or legal statements made herein. The BenefitAccess Rider is an optional rider that accelerates the life insurance death benefit when the insured is terminally ill or is chronically ill as defined in the rider. It is not Long-Term Care (LTC) insurance. Benefits received under the rider will reduce and may deplete the death benefit. Electing the BenefitAccess Rider results in an additional charge and underwriting requirements. Some benefit payments may be subject to a fee. Other terms and conditions apply and can vary by state. Clients should consult their tax and legal advisors. Outstanding loans and withdrawals will reduce policy cash values, and the death benefit, and may have tax consequences.
*J.P. Morgan Asset Management. Guide to Retirement. 2022. Page 38.
Have this piece handy on your laptop or tablet when meeting with clients. Prior to your meeting, give clients a heads-up about what information they might need to complete this worksheet. If an income gap is uncovered, be prepared to talk about ways to fill it.
You can help your client meetings be more effective using this interactive worksheet. It helps clients calculate their essential expenses and income (including for their spouse).
Review the flyer and familiarize yourself with the BAR Concierge service. Share this flyer with clients who have policies with BAR on them. Encourage clients to visit the website and to call with any questions.
You’ll have a clearer understanding of the valuable BAR Concierge service, by using this flyer.
Find out how easy it is to file a BenefitAccess Rider claim. This flyer breaks it down in 3 simple steps so you can help clients if and when it’s needed.
Wants another potential option to pay for expenses should he or she become chronically or terminally ill
Is concerned about chronic or terminal illness, such as Alzheimer’s disease, dementia, or arthritis in his or her future
Between ages 50 and 65
Has life insurance protection
Many high-income and high-net-worth individuals may be facing taxes on a significant portion of their retirement incomes. Additionally, they are facing retirement risks from uncertain markets, rising costs (i.e., inflation), and longer life spans. Give them greater diversity in your retirement strategies and an easier way to do business using eCapabilities. You’re their rock. We’re here to be yours.
Inflation live in August
Looking to increase income in retirement and has a need for death benefit protection
Thursday, July 14, 2:00 PM ET
Retirement: Supplementing income with life insurance
Do you need life insurance?
Home heating up 348% Prescription drugs and out-of-pocket up 285% Medicare Part B premium up 274% All grades gasoline up 231%
Have you maxed out your contributions to qualified savings programs, like a 401(k)?
The current page - July: Retirement Income
Are you looking for ways to generate additional retirement income?
Take advantage of our expanded limit for accelerated decisions - up to $3 million. Bookmark the tool and refer back when needed.
You’ll find highlights and details about our eCapabilities in this one-stop digital tool. We offer eSubmission, eInterview, eReview with PruFast Track, eDelivery, and eService with LifeInsight. It makes doing LIRP business with us easy.
You can provide a better underwriting experience with PruFast Track. This simple brochure explains how.
Review the sample illustration to see how it illustrates maximized accumulation and minimized death benefit. Reach out to your Prudential Life Wholesaler for help in running your own.
You can see an example of the customized LIRP illustration available through Prudential’s illustration system (PLI). You’ll want to run a customized illustration for clients you’re working with to show them how LIRP can work for their individual circumstances.
The first tab details the benefits of VUL in retirement planning. Use the second tab to review products and investment options. The third tab talks about the simple buying experience.
You’ll want to bookmark this digital tool to refer back to time and time again. You’ll find details about VUL in retirement planning and the great value it can provide to clients.
Review the first few slides to see the impact of inflation and taxes on retirement income. Understand the details on slide 9 that pinpoints the 6 main benefits of using life insurance in retirement planning. The rest of the presentation gives case studies, details, and competitive advantages so you can discuss how this concept can work in clients’ individual cases.
You’ll learn how to apply the Life Insurance In Retirement Planning (LIRP) concept with clients. Use our competitive advantages and our eCapabilities to make this concept easier to implement.
© 2022 Prudential Financial, Inc. and its related entities. Prudential, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide. 1060040-00001-00 Ed. 07/2022 ISG_WE_ILI127_01
Outstanding loans and withdrawals will reduce policy cash values and the death benefit and may have tax consequences.
Share Retirement by the Numbers with clients to see what basic expenses will cost over 20 years in retirement.
Home heating +348%
Share the eKit
Life insurance in retirement planning is for clients in pre-retirement who believe they may have less of a need for death benefit protection and a greater need for income once retired. It offers the ability to potentially accumulate cash value within a life insurance policy and allows clients to access that cash value through loans and withdrawals to help supplement their retirement incomes.
You’ll feel confident and prepared when talking to clients using this new eKit. You’ll see how easy it is to do LIRP business with Prudential. We have a placement rate of over 92% on accelerated decisions, accelerated decision for eligible face amounts up to $3 million, the best-selling VUL product in the industry, and a patented, proprietary eService tool, LifeInsight, to help you better service the business you write.
link
Szala, Ginger. 2023 Social Security COLA Estimated at 8.6%; Inflation Slows Slightly in April. ThinkAdvisor. May 11, 2022.
Prudential Individual Life Insurance internal study — 8/1/2020 – 8/31/20213.
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The case studies show how to build a case for younger clients with an increasing premium over time. See charts that illustrate a withdrawal strategy over time.
See a solid way to put this concept and PruLife Custom Premier II in play. You’ll have a better understanding about how it can work with young affluent clients when minimizing the death benefit and maximizing income.
Page 1 highlights the 5 main features of Custom Premier II, starting with strong death benefit protection. Refer to pages 2 through 6 to read about the strong investment options and fund management features that drive the potential accumulation. Look at pages 7 and 8 to dig into the S&P 500 Indexed Account Rider. Another feature to help drive accumulation.
You’ll find this is a solid piece about the features and benefits of this policy. Charts and illustrations will help you explain how the investment options and accumulation potential can make this an ideal product in a LIRP strategy.
Page 1 helps you talk about how PruLife Custom Premier II can help the client reach their goals. Use pages 2 and 3 to talk about our industry-leading Strategic Investment Research Group, SIRG, of PGIM Investments, LLC. Refer to page 4 to help determine the client’s investment risk tolerance.
You will have an easier time discussing the investment options available in our policy using this brochure. You need to use it in conjunction with the product brochure to provide the full story to clients. It’s a great boost to your conversations around LIRP.
All grades gasoline +231%
Prescription drugs and out-of-pocket +285%
Medicare Part B premium +274%
Use this resource for understanding and utilizing this tool. LifeInsight makes it easy for you to monitor policy goals, get alerts, track performance, and run summary reports for client discussions.
Small business owner of a privately owned or family-held business
Traditional retirement assets are well-funded
High-net-worth/ High-income earner
Under age 55
Review and share the stats around our the eCapabilities excellence. 92% placement rate on accelerated decisions.
© 2022 Prudential Financial, Inc. and its related entities. Prudential, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide. 1060484-00001-00 Ed. 08/2022 ISG_WE_ILI132_01
Even modest rates of inflation can significantly impact clients’ financial goals. Give yourself a ready-made conversation using this new piece. You’ll be able to talk about two different scenarios: the impact of inflation on saving’s true value, and the effect on a legacy.
Help clients plan for the impacts of inflation with cash value life insurance, explore strategies using life insurance that could help you meet clients’ goals. Some policies can accrue cash value that can be used to supplement income in retirement, while others might offer an increasing death benefit to help a legacy keep pace with inflation.
Inflation is sneaky. It’s unpredictable. And it’s a factor that can be overlooked by clients when they’re planning for retirement. Although it might be easy to dismiss a high rate of inflation as an extraordinary and temporary circumstance, you still need clients to understand that the unpredictability of it is one reason it’s imperative to plan for it. Cash value in a life insurance policy can help supplement a client's savings or even increase the death benefit, and their legacy, over time.
Life Insurance Awareness Month live in September
Thursday, August 11, 2:00 PM ET
Invesco Global Market Strategist
• A chart that shows what $1,000,000 will be worth over time at different rates of inflation.
Have you considered how the rate of inflation you experience in retirement might impact the value of your portfolio?
Have you considered the impact of inflation for both retirement and legacy planning purposes?
Would you be able to sustain your lifestyle if your purchasing power was reduced by inflation?
Is your retirement plan for 20-30 years?
The current page: August: Inflation
Get an expert’s perspective on inflation in this short video.
Get an expert’s perspective on inflation in this short video
Inflation is costing U.S. households more: 296 dollars a month or 3,552 dollars a year.
Looking to leave a lasting legacy to their loved one
Looking to increase income in retirement and needing death benefit protection
Fox, Michelle. Inflation is costing U.S. households nearly $300 more a month. Here’s how to adjust your budget. CNBC. March 14, 2022.
Link
Prudential Individual Life Insurance internal study – 8/1/2020—8/31/2021.
Isn't this all inflationary?
Learn more about how PruFast Track can provide a better underwriting experience.
Keep this flyer handy to share with clients. Explain how important it is to think of the toll taxes take on their investments. If you live and work in one of the top 10 states for taxation, pay particular attention to the growth needed. Keep in mind that this is showing only 3% inflation and right now it is much higher.
See the rate of return required by page 4 investments to break even after state taxes. It takes into consideration state and federal taxes and ONLY a 3% rate of inflation.
Share this piece with clients before or during a meeting. Point out that it highlights average expenses for food, clothing, shelter, transportation, health care, and taxes. It is important to note that it does NOT consider vacations, gifts, entertainment, and more. Use it to calculate the income needed to cover these basic costs, then turn the conversation to these expenses and talk about what it does not factor in.
This puts you in a better position to have retirement savings conversations. Be prepared to input numbers and address a client’s potential shock when they see how much they might need to save to prepare for retirement. It now assumes a 20 year retirement and 3% inflation.
Share with clients to reinforce the importance of staying invested during high inflationary periods. Talk about how history has shown that stocks outpace inflation over time.
You'll find this is great for a quick look when talking with clients. It's great to show them the historical evidence of inflation, and stock returns, and why they should consider riding it out.
Review the presentation to have information to share with clients who fit the profile in this month’s client profiler. Set up time with your wholesaler to discuss the details of the presentation.
You'll get details around what you should know about the importance of acting now to help clients with estate planning.
Share the brochure with clients who fit the profile in this month’s client profiler about Inflation. Set up time to discuss the three challenges that they may face at some point in retirement: Uncertain markets, rising costs, and longer life spans. Be prepared to talk about cash value life insurance and all it can do for them.
You can have stronger, more action-oriented conversations with clients with this brochure. It is a perfect complement to the May webinar, Managing 8 Risks to Retirement Income.
Review key takeaways on page 1. Refer to Exhibit 1 on page 2 to look at real returns during periods of inflation. Refer to Exhibit 2 for a look at investments to help hedge against inflation.
Get educated on all things inflation. You will be able to use the information in this research paper to inform clients about stronger retirement plans.
Review the presentation with clients who fit the profile in this month’s client profiler. Set up time to discuss the challenges that they may face in retirement due to rising inflation. Be prepared to talk about cash value life insurance and how it can help with the effect of inflation.
You can talk with clients in a straightforward way about inflation after reviewing this presentation. It is a perfect complement to the knowledge you gain from the Invesco webinar and presentation.
Review it and discuss the theories with clients who fit the profile in this month’s client profiler. Review slides 3-9 for the background information about what causes inflation and why it's rising right now. Review the rest of the presentation to understand inflation's effect in a broad sense.
You can have stronger, more action-oriented conversations with clients using this presentation. It is a perfect way to get the detailed facts about what experts believe will happen with inflation in the current economy.
• A chart that shows the value of $500,000 over time at different rates of inflation.
You’ll be able to help in clients’ struggles to understand life insurance and feel confident to take the next step. Share stories, tools, videos, and debunk common life insurance myths with the new digital consumer experience.
Life insurance provides a foundation to help clients reach their goals, their way. Help them understand how smart owning life insurance is because of all that it can do: Replace their income when they die, help them save on taxes, provide funds if they become ill, or even supplement their retirement income. You’re their rock. We’re here to be yours.
Get started today serving the financial wellness needs of these groups. These eBooks will help.
Win a policy! Clients and prospects can enter to win a $25,000 life insurance policy.
Share the experience
The current page: September: Protection | LIAM
The new consumer experience will help your client meetings be more productive. Let’s dig in and see how you can put this into practice in your business.
© 2022 Prudential Financial, Inc. and its related entities. Prudential, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide. 1062097-00002-00 Ed. 09/2022 ISG_WE_ILI139_01
Life insurance is issued by The Prudential Life Insurance Company of America, Pruco Life Insurance Company, or Pruco Life Insurance Company of NJ. All are Prudential Financial companies located in Newark, NJ. All guarantees and benefits of the insurance policy are backed by the claims-paying ability of the issuing insurance company. This material is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any clients or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing a client’s retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional. We do not provide tax, accounting, or legal advice. Clients should consult their own independent advisors as to any tax, accounting, or legal statements made herein.
LIMRA.com - 'Life Insurers Have Significant Opportunity with the Hispanic Community.'
2021 Insurance Barometer Study, LIMRA and Life Happen.
Protect Your Legacy live in October
Share eBook
There are 20 million uninsured or underinsured Black Americans who believe they need (or need more) life insurance.
More likely than the general population to own permanent coverage (68 percent versus 66 percent).
More likely to own individual life insurance than the general population (58 percent versus 52 percent).
From start to finish it’s a seamless digital experience that simplifies and speeds up the entire life insurance process.
Over 92% placement rate on accelerated decisions
Explore the eCapabilities experience
Helpful tools including a calculator, an interactive comparison chart, and a quiz to dig a bit deeper.
Eight stories focused on clients with different needs, such as chronic illness, legacy goals, etc.
Women are key decision makers.
More than half of Hispanics (53%) say they are more likely to purchase life insurance using simplified underwriting, which is higher than any other ethnic group or race. They are attracted to its convenience (fast and easy, avoids a medical exam or the need to see a doctor).
Most likely to recognize the value of life insurance — (78% hispanic vs. 70% of the general population).
More than any other race or ethnicity, would prefer to work with a financial professional to purchase coverage (37% versus 33% for the general population).
Experts estimate that by 2030, women will control as much as two-thirds of the nation’s wealth.
Women in the United States control $10.9 trillion, or 31%, in assets.
Only 34% of women report working with financial professional.
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62% of female business owners rely on their business as their main source of income.
5
McKinsey - 'Women as the next wave of growth in US wealth management,' July 2020.
Prudential, Total Market 2017 Research Report, Chadwick Martin Bailey. Last accessed May 2019.
The Ascent, “Women in Small Business Statistics in the U.S.,” Aug 5, 2022.
**NO PURCHASE NECESSARY. Open only to legal U.S. residents, ages 21-99. Sweepstakes ends 9/30 at 11:59:59 p.m. ET. Subject to Official Rules. $25,000 is the policy death benefit, which is guaranteed. Other policy values may vary, depending on the age and gender of the insured.
*Prudential Individual Life Insurance Internal Study - 8/1/2020-8/31/2021
Thursday, Sept 22, 7:00 PM ET
financial educator
The Budgetnista, Tiffany Aliche
Coming soon
• Win a policy! Clients and prospects can enter to win a $25,000 life insurance policy.
Talk about how they can feel confident about what they need by going through each tool.
If they are not clear about what life insurance can do, have them take the life insurance quiz. Discuss the answers
Talk to a client and see which tool might benefit them most.
This section is a perfect way to talk to clients about how much life insurance they might need, which policy might be right for them, and the difference between term and permanent coverage.
Ask the client if they have the same mistaken beliefs about life insurance.
Share the Myths vs. Facts experience and the video with clients before, during, or after your meetings.
Review each of these mistaken beliefs so you can help clients learn the facts.
This section takes on four common myths about life insurance that can prevent clients from considering it. As a way to lighten up the conversation, encourage clients to watch the featured video.
Make an appointment to discuss their goals and share the story to strengthen your conversation.
Review and match them with clients you know who share that goal.
Find eight stories based on common goals that illustrate how life insurance can help achieve them.
Clients don’t have a great understanding of the most basic life insurance. Use life stories to help them ‘see’ life insurance at work for people like them.
Share with clients
Get instant conversation starters around financial wellness, especially with the people you invite.
Pick up pointers and quick nuggets to meet consumers where they’re at. Tiffany has her finger on her audience’s pulse and has over 1 million dedicated followers.
Hear, first-hand, how Tiffany engages with her audience using a story-telling approach.
Register yourself and invite clients or prospects to participate in this exclusive webinar. You’ll be in a perfect position to talk about what you heard.
Coming soon: the Hispanic Consumers eBook
• Women are key decision makers.
$25,000 is the policy death benefit, which is guaranteed. Other policy values may vary, depending on the age and gender of the insured.
**NO PURCHASE NECESSARY. Open only to legal U.S. residents, ages 21-99. Sweepstakes ends 9/30 at 11:59:59 p.m. ET. Subject to Official Rules.
© 2022 Prudential Financial, Inc. and its related entities. Prudential, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide. 1063110-00001-00 Ed. 10/2022 ISG_WB_ILI15_01
Give clients the fundamentals of wealth transfer as a way to pass on their assets to the people and organizations of their choosing. Get a solid overview of options using life insurance and share it today.
Clients want their wealth to go to their family, friends, or a charity. So, it’s important to help clients with the right type of planning to reduce the amount that could be lost to taxes. Life insurance can be an instrumental tool to help protect and enhance their legacy and potentially impact generations to come. You’re their rock. We’re here to be yours.
Clients want their wealth to go to their family or maybe a charity or organization they care about. Without the right type of planning many clients may unintentionally leave a legacy to the government through taxes. Help clients direct their wealth intentionally. Life insurance can help.
Protect Your Growth live in November
Thursday, October 13, 2:00 PM ET
How life insurance can help
When you think about your legacy: What are the values and beliefs you wish to pass on, and does your plan allow you to accomplish that?
Do you understand how the current estate tax laws will impact the legacy you want to leave behind?
Would you be interested in a tax-efficient strategy to transferring your estate?
Are you inclined to leave more to family or charity, less to government?
Get a father’s perspective on planning for his daughter’s future.
May be charitably inclined
May have an estate that’s potentially subject to future federal and/or state estate taxes
Desire to reduce taxes
Single or married ages 45+
The Power of Giving Back
The current page - October: Protect Your Legacy
When taking an application, make sure you keep the underwriting concerns in mind to help clients be prepared.
This reference guide to Prudential's underwriting will enable you to have quick access to important underwriting information.
Familiarize yourself with Prudential's underwriting process.
Then go to pages 31 and 32 to show how applying life insurance and a trust can significantly reduce the amount of taxes owed and benefit a favorite charity.
See how these advanced illustrations look using this pre-populated sample. It can help solidify your understanding of how this strategy can work.
Save or print the form once it’s been filled in, and use this information as a guide for clients applying for any life insurance.
Get right down to numbers with this interactive calculator. Use it to determine how you can use life insurance to benefit a favorite charity a client already has a relationship with.
Set up an appointment to follow up with any needs that have been uncovered.
This interactive piece will help you get answers to basic estate planning questions. It will help clients understand what estate planning needs they may have. Use this with all clients, regardless of the size of their estate.
Review the additional considerations with clients before taking the next steps.
Learn how the Zero Estate Tax strategy can work for affluent clients in this detailed brochure. See profiling ideas, examples, and more.
Talk about the advantages and disadvantages of different approaches clients can consider, which are detailed on pages 4-7.
Work with clients who are charitably minded and talk about the ability to give more to charities using life insurance.
Contact Prudential’s team to help with case design and to run a PruDesigns illustration.
There is an opportunity to work with high-net-worth clients in the area of charitable planning. And considering the current state of the estate tax laws, this may be the perfect time to introduce these clients to the Zero Estate Tax Strategy.
Refer to slide 26 to see the other team members who should be involved in creating a comprehensive plan.
You’ll learn why it is so important for families with a special needs loved one to plan properly. This presentation delves into the most common mistakes people make, how a special needs trust works, the details of a letter of intent, government assistance programs, and more.
Take note of slide 22 that details underwriting considerations.
You’ll find simple and straightforward strategies in this comprehensive presentation. You can learn how to help clients achieve the goal of increasing the assets that go to family or a cause they care about.
• Locating an Attorney with Special Needs Planning Experience >
Feel more confident in helping these clients plan for the future of their loved ones with special needs using these materials.
• Planning for Clients with Special Needs >
• Special Needs Planning for Producers >
• Next steps to take in your planning efforts.
• A checklist to help you gather information on what planning the client may have completed.
• A rundown of various wealth transfer strategies with descriptions.
Wants wealth to stay in the family especially for children and grandchildren
Go to the "Get Started" tab to see exactly how to take your next step.
Bookmark the tool and refer back when needed.
You’ll find highlights and details about our eCapabilities in this one-stop digital tool. We offer eSubmission, eInterview, eReview with PruFast Track, eDelivery, and eService with LifeInsight. It makes doing business with us easy.
Transcript
Focus attention on slide 19. You’ll find an outline of which clients might benefit most from this concept.
Take note of slide 12. Use this information in conversations with clients about how life insurance can help enhance a legacy.
Spend time on slide 4 that details the 6 items to consider in this type of planning.
Learn why planning for special needs is critical— the overarching objective is to provide for a loved one’s long-term comfort and well-being while avoiding any action that would jeopardize their right to receive government benefits.
Review the Reynold’s case on slides 10 – 16 to see how this strategy works.on.
Review slides 4 and 5 for how to identify clients who could benefit from this concept.
Ask clients if they’re interested in giving more. If they say yes, talk about the benefits on page 3.
Talk through the flow charts to explain how a client’s current situation might look vs. how it could look with the Zero Estate Tax Strategy.
Using the client profile outlined on page 2, consider which of the clients in your book of business may benefit from this strategy.
As areas of need are uncovered, be prepared to discuss options.
Take note of a client’s answers as you move through the checklist to better understand their needs. Download and print it so you can write notes as you walk through the questions.
Once established that a client could use this option, go through each line item, entering the numbers as appropriate.
Clients need to already be contributing to the organization for this concept to apply. Confirm this information first.
Walk a client through this sample starting on page 30. Highlight the amount of taxes that will be owed.
This specific example is tied to a Survivorship Life policy. Skip to page 26 to see how the concept applies.
See the client profile section to determine which clients are suited to this faster process.
Review to see how to move your applications through the process faster.
Take advantage of our expanded limit for accelerated decisions - up to $3 million.
Keep it handy for reference when talking to clients and prospects.
Familiarize yourself with the information contained in the brochure.
Click on the "How to use Lifelnsight" tab and go through the 8 interactive screens. It shows exactly how to use this valuable tool.
Click the link, go to the digital experience, and review what Lifelnsight can do for you and clients.
The FAQ gives you detailed, ready answers around life insurance and market volatility. It will help you prepare for having these critical conversations with clients.
When a down market hits in the early years of a client’s retirement, withdrawing money from their retirement assets can take years off the time that money will last. Clients could benefit from an alternate source of money to draw from when the down markets come. Talk to clients about how they can use life insurance: to protect their loved ones and to supplement their retirement income using cash value in their policy. We’ll help. You’re their rock. We’re here to be yours.
Market volatility is worrisome for all clients, but can be especially so for those on the cusp of or currently in retirement. One or more years of negative market returns in the first few years of retirement can wreak havoc on clients’ invested retirement savings, and can impact how long their income will last. Help clients with a way to protect their retirement income by supplementing it with cash value life insurance.
May be a small business owner
Answer five simple questions about how you used this year’s Trimester marketing site and resources.
Are you concerned about how the market’s performance in retirement could impact your income plans?
© 2022 Prudential, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide. 1063667-00001-00 Ed. 11/2022 ISG_WE_ILI165_01
Outstanding loans and withdrawals will reduce policy cash values and the death benefit and may have tax consequences. Loans are charged interest; they are usually not taxable. Withdrawals are generally taxable to the extent they exceed basis in the policy. Loans that remain unpaid when the policy lapses or is surrendered while the insured is alive will be taxed immediately to the extent of gain in the policy. Unpaid loans and withdrawals reduce cash values and death benefits; and may have tax consequences.
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Closing the Year Strong live in December
Get T. Rowe Price’s take on what to do when the markets are volatile. You can use points made in this insightful piece to help clients stay calm through a market storm.
You’ll be able to use this flyer’s charts and tables to illustrate market fluctuations in saving for retirement vs. withdrawing in retirement. By using the flyer, you can create an opening to have a conversation about potential solutions clients can consider.
Make sure clients don’t feel hopeless but instead feel hopeful that you’ve got a plan for them.
Keep yourself informed of the latest and greatest about this hot topic with this commentary. This article by one of Prudential’s premier thought leaders, Brandon Buckingham, JD, LLM, discusses how converging factors like rising inflation, increased market volatility, geopolitical uncertainty, and a changing tax environment can affect clients’ retirement plans.
Use this resource for understanding and utilizing LifeInsight. It makes it easy for you to monitor policy goals, get alerts, track performance, and run summary reports for client discussions.
2-Minute Survey
The case study features an illustration of sequence of returns that will help you explain to clients this important concept. It shows how the ups and downs of the market can impact a client differently when they are saving for retirement versus when they’re drawing income.
Over age 45
Retirement assets are well-funded
Looking to save more money for retirement and needs more death benefit protection
Would you be interested in greater tax efficiencies in retirement?
Use this piece to educate clients regarding risks they’re facing today.
Talk to clients about why now is a perfect time for retirement planning. Discuss the many factors that can cause risk to them in retirement.
Talk about withdrawals and how important it is to be able to use an alternate source of income in a down market.
Talk about saving for retirement and market fluctuation and how, when a client is in the savings phase, the ups and downs have a different impact than when they need to withdraw in retirement.
Share with a client prior to or during a meeting.
Stress the value of being patient with investments and discuss how historically returns after a down market have aided recovery – they just have to ride it out.
Refer to the section “The Tale of Two Investors” and walk through the differences.
Speak with clients about their risk tolerance and discuss their age in relation to retirement.
Take advantage of our sizeable limit for accelerated decisions - up to $3 million.
Review and share the stats around our excellence surrounding eCapabilities. 93% placement rate on accelerated decisions.
Prudential Individual Life Insurance Internal Study, 01/01/2021 – 01/31/2022.
Go to the “Get Started” tab to see how to take your next step.
Click on the “How to use LifeInsight” tab and go through the 8 interactive screens. They show exactly how to use this valuable tool.
Click the link, go to the digital experience, and review what LifeInsight can do for you and clients.
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eCapabilities can give you the best opportunity to get your cases closed before year-end so you can finish strong. We appreciate you and your partnership and wish you every success. Happy holidays!
Look for even more sales ideas and tools to help you throughout the year.
© 2022 Prudential, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide. 1065059-00001-00 Ed. 12/2022 ISG_WE_ILI177_01
Clients should consider the investment objectives, risks, and charges and expenses carefully before investing in the contract and/or underlying portfolios. The initial summary prospectus for the contract, the prospectus for the index strategies, and the prospectus or summary prospectus for the underlying portfolios (collectively, the “prospectuses”) contain this information as well as other important information and may be obtained by contacting your Prudential Life Wholesaler or from prudential.com. Clients should read the prospectuses carefully before investing. Life insurance is issued by Pruco Life Insurance Company (except in NY), and Pruco Life Insurance Company of New Jersey (in NY). Variable products are offered through Pruco Securities, LLC (member SIPC). All are Prudential Financial companies located in Newark, NJ. This material is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any clients or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing a client’s retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional. Prudential FlexGuard Life and all product features are not approved for use in all states or through all broker-dealers. Not available in New York. We do not provide tax, accounting, or legal advice. Clients should consult their own independent advisors as to any tax, accounting, or legal statements made herein.
New Year, New Market live in January
There's still time to influence the content you get in 2023.
2 minutes to tell 5 things
Introducing an innovative, highly customizable life insurance product designed to meet the unique needs of individual clients.
Nov: Versatility of Life Insurance
Oct: Myths and Misconceptions
Aug: Trust Planning
Jul: High-Net-Worth Planning
Jun: Business Planning
May: Changing Interest Rates
Apr: Sunsetting Tax Provisions
Mar: Complete the Dream
Feb: Retirement Planning
Jan: New Year, New Market
An estate-planning perfect storm
“Get Good with Life Insurance”
2-Min Survey
