The automotive industry is shifting from hardware‑centric products to software‑defined, compliance-driven development. That shift brings exponential complexity alongside pressure to deliver faster and safer. The need to transform is clear. However, transformation doesn’t happen in isolation. It requires the right technology and the right partner. To address these complex challenges, leading automotive companies are turning to solutions that will make their businesses more resilient and accelerate their digital transformation strategies.
Evolves with SDV, AI, and SaaS transformation
How buyers assess immediate impact and long-term readiness:
That Works for Their Business
Partners Perspectives
Automotive leaders trust PTC’s unified, intelligent product lifecycle solutions—including PLM (Windchill & Windchill+), ALM (Codebeamer and Pure Variants), and CAD (Creo). Specifically, these organizations partner with PTC to ensure their digital transformation meets their ROI and growth objectives.
PTC provides one of the most robust suites of ALM solutions and capabilities, enabling full traceability between all disciplines and best-in-market testing and validation management. This distinguishes PTC from many other providers in the software lifecycle management space.”
- Michael Azoff, Chief Analyst, Omdia Universe
PTC’s PLM portfolio stands out for its breadth, cloud readiness, and integration capabilities. Windchill and Arena offer a compelling combination of innovation and execution, making PTC a clear leader in this year’s assessment.”
- James Iversen, Principal Analyst, ABI Research
Transformation Stories
In an industry defined by intense competition, execution matters, and success is measured by outcomes. Behind every transformation is a story of challenges faced, decisions made, and results achieved.
Speed to Market
Profitable Innovation
Quality & Compliance
Speed to Market
Accelerating innovation is essential for Tier 1 suppliers and OEMs to remain competitive and gain market share.
With a digital thread connecting mechanical, electronics, and software, organizations can execute rapid, parallel development, significantly reduce overall time-to-market and keeping pace with aggressive global competition.
Leading automakers use PTC to move beyond siloed tools and document-based processes, enabling shared visibility, traceability, and agility across their organizations.
The result isn’t just faster programs; it’s greater confidence at every level of the business.
Software developers everywhere can now bring unprecedented speed and flexibility… helping save massive costs and shorten the time to market.”
- Dan Schwartz, Sr. Director, Service Parts Operations & Planning, Rivian.
In nine months, we replaced a highly customized legacy SAP PLM with a clean, AI‑supported PLM foundation — improving data quality, change management, and cross‑functional connectivity.”
— Ram Pentakota, VP IT, Global Enterprise Applications, Tenneco
Quality & Compliance
In safety-critical environments, success isn’t defined just by speed, but by the ability to prove quality, compliance, and traceability.
As software increasingly defines vehicle and system behavior, these capabilities must be embedded from day one across the entire product lifecycle to meet complex regulations and prevent costly recalls.
PTC enables organizations to demonstrate compliance by design, not through manual reconstruction.
Traceability connects requirements, tests, changes, and results across hardware and software, giving teams confidence even as products evolve post-release.
For leaders accountable for safety, brand trust, and regulatory exposure, this capability is foundational.
By replacing fragmented Excel‑based development with centralized, traceable lifecycle management using Codebeamer, Mazda has strengthened governance and created a scalable foundation for SDV and future AI‑enabled development.”
- Tomohiko Adachi, Supreme Principal Engineer, Mazda Motor
Codebeamer not only supports compliance but also drives efficiency and quality across our projects — contributing to increased net sales despite margin pressure.”
Similarly, Bosch utilizes Model-Based Definition (MBD) with Creo to ensure that design intent translates flawlessly to manufacturing, reducing costly rework and driving down the Cost of Poor Quality (COPQ).
- Dr. Emrah Yürüklü, R&D Director, Daiichi
Profitable Innovation
Balancing the cost of R&D with the demand for breakthrough technology requires strategic optimization.
Rising system complexity, regulatory demands, and cost pressure make this balance increasingly difficult to maintain.
By integrating ALM and PLM, OEMs and suppliers gain one traceable source of truth across requirements, design, testing, and change management.
This reduces rework, shortens development cycles, and strengthens compliance, all without adding operational overhead.
PTC Windchill supports model part reduction to 86% and exhaust part reduction to 94%.”
- Craig Andresen, Engineering Manager, Paccar
At audits, the Codebeamer platform saves us valuable time and costs by offering a one-stop shop for easily accessible audit data. It’s a lot better than any other system I know.”
- Alexander Bourgett Leiter Software Entwicklung / Head of Software Development, eSystems MTG GmbH
Unifying takeaway
Transformation = Competitive Advantage and Resiliency
PTC customers are building that future—today.
Why should you choose PTC?
In automotive, the right transformation partner doesn’t just help you deliver better products faster; they help you build a stronger, more resilient business. Choosing PTC means choosing confidence.
Confidence that your solutions fit how your business operates today. Confidence that they will scale, adapt, and endure as the industry evolves.
You’ve heard directly from OEMs, Tier 1 suppliers, and partners about how and why PTC’s solutions work for them.
Start a conversation with our automotive experts about your specific needs.
How Automotive Leaders Choose the Technology
Built for automotive complexity
Scales from teams to global enterprises
Integrates with existing systems
Holds up under quality and regulatory pressure
Discover how leading automotive companies are partnering with PTC to overcome several key industry challenges.
Digital transformation in automotive isn’t a future goal—it’s happening now. Whether you’re anOEM or a Tier 1, the future of automotive belongs to companies that can adapt, scale, and drive sustainable growth.
What comes next is understanding how PTC applies that capability to your products, your teams, and your constraints.
Customer
Industry Experts and
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