is Reshaping the Beverage Industry Through Connected Business Models
Celli Group – a global company based in Italy that manufactures and services beverage distribution equipment for soft drinks, water, and beer—is redefining its business and reshaping the beverage industry through connected products and services. Powered by the capabilities of an industrial Internet of Things (IIoT) strategy, Celli Group can provide unique service delivery offerings, generate recurring revenue growth, and enhance product innovation.
Explore the highlights from PTC’s webinar with Celli Group and Accenture, How to Leverage Connected Product Data to Reimagine Growth, to learn about the success and expansion Celli Group continues to achieve by focusing on new IoT-enabled lines of business. Discover how your organization can also apply these learnings to grow your top line.
3 Ways
Celli Group
Celli Group noticed a gap in the market where it could address plastic and single-use containers. Leveraging data connectivity, Celli met that emerging need head-on with the development of its connected hydration stations. Real-time data from the field feeds continuous product improvement, drives more effective engineering and manufacturing processes, and enables Celli to:
Introduce New Revenue Streams with
industry-wide advancements
Lead
additional customer value
deliver
customers access to the newest equipment
provide
on new opportunities to grow its top line
capitalize
Product Innovation
“Our market is booming in particular because of the fight against plastic and single-use containers; therefore, we developed internally [and] thanks to our capability in manufacturing dispensers, but also all the digital services based on the IoT, we managed to win all the most innovative projects in the water market. . . a couple of examples are PepsiCo and Nestle.”
Cesare Schiatti
Digital Solution Manager
Celli Group
1
Secure a high-margin revenue stream
secure
service profitability
drive
“stickiness” and brand loyalty with customers
increase
customer uptime
improve
Formerly a pure manufacturer, Celli Group recognized an opportunity to extend its business beyond manufacturing and selling. Rather than wait for new sales or for an existing customer to repurchase dispensing equipment at the end of its product lifecycle, Celli now generates a steady stream of recurring revenue by offering a product as a service delivery model that extends the entire life of the product. Product as a Service enables Celli to:
Achieve Predictable Growth with
Product as a service
2
Cesare Schiatti
Digital Solution Manager
Celli Group
“This year we are moving from being a pure manufacturer to a servitization of the business. So, we are introducing other pillars… [including] service, so that means all the maintenance and supply chain for the dispensing equipment.”
an advantage over competitors
Gain
sustainable drinking experience
offer
contract adherence
track
product quality data to customers
deliver
Achieving new levels of value creation is a strategic priority in a competitive marketplace. Through increased visibility into asset health, Celli Group created revenue-generating product offerings to give customers the tools and resources that provide an unmatched experience. From digital solutions that provide built-in predictive maintenance capabilities to its advanced Smart Warranty based on time and stress levels, its ready-to-configure tap and brewery offerings enable Celli Group to:
Maximize Profits with
Competitive Differentiation
3
Cesare Schiatti
Digital Solution Manager
Celli Group
“We can align the incentive of the customer in order to treat the dispensers in the right way and to increase the warranties accordingly—it's a gaining of efficiency for all the ecosystem, so every actor has its advantages.”
Watch the full webinar to see how the Celli Group is reshaping the beverage industry through connected business models to grow its top line, equip its customers with the tools and experiences to better service equipment, and generate recurring value.
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