Today, industrial organizations face unprecedented challenges brought on by worker shortages and the growing skills gap. To combat those challenges, hiring and retaining skilled employees has never been more critical. Meanwhile, a new generation of workers has come of age in a digital world. For industrial organizations, hiring these skilled “digital natives” could mean the difference between keeping or shutting down a production line. But without a way to engage candidates, test their potential, and articulate the company brand and culture, organizations risk ceding them to competitors. Augmented reality (AR) in the workplace overlays digital content on real-world environments, giving employees the information they need the moment they need it. AR also enhances the recruitment and hiring processes with innovative, immersive, and interactive experiences—helping your organization get ahead of the competition and stand out in a tight labor market.
When depictions of workplace culture are limited to pamphlets at job fairs, organizations risk creating an antiquated, unexciting perception of manufacturing.
Add AR
AR-powered brand differentiation makes your organization memorable for the digital native. With immersive AR experiences, organizations showcase their brand and highlight a commitment to professional growth with an engaging, modern view of manufacturing.
Showcasing the Company Brand
Before AR
After AR in the Workplace
When recruiting and training are limited to in-person experiences, candidates and new hires have a limited understanding of their roles and responsibilities.
In an industry where technology evolves rapidly, your workforce must be as agile as your business. With innovative AR technology, organizations attract skilled talent through safe and memorable guided tours, work simulations, and virtual events.
Attracting Talent
When safety risks limit options for in-person training, it’s difficult for organizations to test skills and potential—particularly for high-stress job situations.
According to Deloitte Insights, more than 80% of millennials seek on-the-job training opportunities. With AR, immersive work simulations can be gamified, helping organizations test candidates’ skills and potential through on-the-spot problem solving.
Source: No time to retire: Redesigning work for our aging workforce, Deloitte Insights
Selecting Candidates
To discover how AR impacts the work experience beyond the recruitment stage, read the How Augmented Reality Transforms Workforce Training eBook.
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AR enhances the recruitment and hiring processes by enabling engaging experiences that showcase company culture, provide enticing, cutting-edge technology, and support immersive work simulations to select skilled candidates.
