Increasing the Visibility of your Business
The internet has been hailed “the great equalizer” in that having a robust online presence allows you to compete in a much wider market space, and expanding your reach regardless of the size of your business. By giving your company greater visibility, you can reach more potential customers.
Visibility
brand
Giving you Control Over your Brand Image
Write a value proposition on your home page.
Dollar Shave Club’s “A great shave for a few bucks a month” is a good example of a value proposition.
Feature product descriptions about in-store items.
Whenever possible, be sure to include product photos, detailed descriptions, videos and augmented reality views to help your customers truly “experience” the product before purchasing.
Keeping your products and/or services on par with the latest trends and the competition.
An e-commerce functionality does more than provide an extended market space. Online strategies, tools and channels offer a wider – yet more focused – way to reach your customers and prospects than offline retail marketing methods. You’re able to foster a focused relationship with the audience you want.
93%
of customer respondents said that free shipping encouraged them to buy more online.
91%
of customer respondents said that free shipping encouraged them to buy more online.
87%
of consumers rated “product content” an extremely important factor when deciding to buy.
trends
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e-Commerence
Why You Should Add Online Marketing and E-Commerce to Your Business
Learn the importance of online marketing and how you can elevate your online presence.
Feburary 1st, 2023
You don’t have to research too in-depth to grasp the importance of online marketing and e-commerce. The closure of retail giants like Sears, Home Outfitters and Payless ShoeSource are proof that having a strong brick-and-mortar presence is no longer a requirement for retail success. And while the majority of retail business is still performed in physical stores, the real future of retail is online.
Since its inception back in the ‘90s, digital marketing and e-commerce has significantly shifted the retail space. The convenience, reliability and speed of an online sale have set a new bar for consumers. Going to a physical location simply cannot compete with the accessibility an online store offers. This phenomenon has led to what experts have named the “retail apocalypse.” While this might seem a bit melodramatic, the reality is that the statistics paint a pretty bleak picture.
In this guide, we explore how an online presence benefits your business by:
