74%
43%
vs
Expand into new markets
Note: Showing 3 responses from a list of 13 options.
Q: To what extent has your company used emerging technologies in the following areas? (Response to ‘Currently do this’)
Source: PwC’s 2023 Emerging Technology Survey, November 30, 2023: base of 1,026, accelerator base of 72
Accelerators and the rest: how ambitions differ
EmTech Accelerators
All
44%
vs
64%
Transform business models
41%
vs
61%
Draw on use cases from other industries
![](https://media-s3-us-east-1.ceros.com/pwc-us-digital-marketing/images/2023/11/07/0cad85c53c0e4064d57f8e52c5816051/processed-svg-44-grey-mask.svg)