Other investment/focus areas
Actions underway to deploy GenAI—now and soon
Planning in next 12 months
33%
39%
Talent and resourcing
Foundation models
Q: Which, if any, of the following GenAI related activities is your company implementing or planning to implement?
Source: PwC’s 2023 Emerging Technology Survey, November 30, 2023: base of 1,026
Already implemented
Total
73%
73%
32%
41%
71%
32%
39%
Talent and resourcing
73%
34%
38%
Train select employees on key roles needed for GenAI
74%
35%
39%
Hire new GenAI talent
74%
36%
38%
Training existing employees
72%
31%
41%
Hiring service provider to help with implementation and scaling
71%
31%
40%
Hiring service provider to help with strategy
71%
31%
40%
Integrating with other emerging technologies
74%
33%
41%
Governance around responsible development and deployment
74%
30%
44%
Data modernization
75%
35%
40%
Cybersecurity and privacy enhancements
Other investment/focus areas
69%
33%
37%
Using third-party or open source foundation model without customization
71%
32%
39%
Customizing third-party or open-source foundation model
71%
31%
40%
Buying specific GenAI tools from third-party
72%
31%
41%
Enabling use of open, public GenAI models
Foundation models
View details
View details
View details
Total
Already implemented
Planning in next 12 months
Q: Which, if any, of the following GenAI related activities is your company implementing or planning to implement?
Source: PwC’s 2023 Emerging Technology Survey, November 30, 2023: base of 1,026
Q: Which, if any, of the following GenAI related activities is your company implementing or planning to implement?
Source: PwC’s 2023 Emerging Technology Survey, November 30, 2023: base of 1,026
Q: Which, if any, of the following GenAI related activities is your company implementing or planning to implement?
Source: PwC’s 2023 Emerging Technology Survey, November 30, 2023: base of 1,026
Total
Already implemented
Planning in next 12 months
Total
Already implemented
Planning in next 12 months