Other investment/focus areas
Actions underway to deploy GenAI—now and soon
Planning in next 12 months
33%
39%
Talent and resourcing
Foundation models
Q: Which, if any, of the following GenAI related activities is your company implementing or planning to implement?
Source: PwC’s 2023 Emerging Technology Survey, November 30, 2023: base of 1,026
Already implemented
Total
73%
73%
32%
41%
71%
32%
39%
+
View talent and resourcing in detail
+
View other investment/
focus areas in detail
+
View build or buy in detail
Talent and resourcing
73%
34%
38%
Train select employees on key roles needed for GenAI
74%
35%
39%
Hire new GenAI talent
74%
36%
38%
Training existing employees
72%
31%
41%
Hiring service provider to help with implementation and scaling
71%
31%
40%
Hiring service provider to help with strategy
71%
31%
40%
Integrating with other emerging technologies
74%
33%
41%
Governance around responsible development and deployment
74%
30%
44%
Data modernization
75%
35%
40%
Cybersecurity and privacy enhancements
Other investment/focus areas
69%
33%
37%
Using third-party or open source foundation model without customization
71%
32%
39%
Customizing third-party or open-source foundation model
71%
31%
40%
Buying specific GenAI tools from third-party
72%
31%
41%
Enabling use of open, public GenAI models
Foundation models
View details
View details
View details
Total
Already implemented
Planning in next 12 months
Total
Already implemented
Planning in next 12 months
Total
Already implemented
Planning in next 12 months
Total
Already implemented
Planning in next 12 months
Total
Already implemented
Planning in next 12 months
Total
Already implemented
Planning in next 12 months
Total
Already implemented
Planning in next 12 months
Total
Already implemented
Planning in next 12 months
Q: Which, if any, of the following GenAI related activities is your company implementing or planning to implement?
Source: PwC’s 2023 Emerging Technology Survey, November 30, 2023: base of 1,026
Q: Which, if any, of the following GenAI related activities is your company implementing or planning to implement?
Source: PwC’s 2023 Emerging Technology Survey, November 30, 2023: base of 1,026
Q: Which, if any, of the following GenAI related activities is your company implementing or planning to implement?
Source: PwC’s 2023 Emerging Technology Survey, November 30, 2023: base of 1,026
Total
Already implemented
Planning in next 12 months
Total
Already implemented
Planning in next 12 months