1. Holistic and unwavering approach to cloud

What they do today

Cloud-powered companies don’t take a linear approach to cloud, going from workload migration to asset modernization to cloud native development. Instead, they take a combination approach, applying the method that makes the strongest business case for their goals. And once they decide, they’re committed. Cloud-powered companies are nearly four times as likely as other companies to sustain their current strategic focus. And while most cloud-powered companies have implemented enterprise-wide transformations and moved operations to cloud, they also don’t shy away from considering when it doesn’t make sense to go there. Keeping data or legacy applications in-house or moving toward a managed services model may be the right path once they factor in risk, customers, talent and other impacts. Cloud-powered companies are more likely to leverage managed services (74% versus 47% for other companies).

Other companies

Cloud-powered companies

Combo of migration, modernization, cloud-native

Cloud-powered companies are

more likely to take a multi-faceted cloud approach

Emerging industry cloud solutions will be the next competitive frontier. These pre-built offerings tailored to a sector’s unique business processes, regulatory requirements and customer needs provide a mature starting point and the latest capabilities (like AI). Just as importantly, industry clouds are a seamless pathway to accessing your broader industry ecosystem so that you can focus on developing truly differentiating capabilities for your company.

Where they’ll focus next

Q: Which of the following best describes how your company is leveraging cloud technology? Source: PwC 2023 Cloud Business Survey, January 2023: bases: 838, 95

Cloud-powered companies

Other companies

How is your company leveraging cloud technology?

Select your strategy to see how you compare.

Modernization

Cloud-native

Migration

Combo of migration, modernization, cloud-native

Rewriting our applications to take advantage of cloud

Modernization

Developing new applications and business models built on cloud

Cloud-native

Moving existing workloads to the cloud

Migration

14%

25%

10%

29%

11%

Combo of migration, modernization, cloud-native

Modernization

Cloud-native

Migration

Cloud-native

Modernization

Combo of migration, modernization, cloud-native

Migration

Cloud-native

Modernization

Combo of migration, modernization, cloud-native