The reinvention of media and entertainment
Monday, June 17
Monday, June 17
The reinvention of media and entertainment
Innovative thinking is shaping the future of the entertainment and media industry. Explore the rising stakes and new possibilities, including new revenue models, evolving consumer behavior, shifting regulations and the continued impact of emerging technologies.
CJ Bangah
PwC – Principal, US Customer
Technology, Entertainment & Media
Daniel Bunyan
PwC – Partner, UK Strategy& TMT Leader
Tuesday, June 18
The reinvention of advertising
Wednesday, June 19
The reinvention of marketing and the customer experience
Tuesday, June 18
The reinvention of advertising
The deprecation of 3rd-party cookies is one factor driving the interest in 1st party data and retail media. Explore the opportunities and challenges in the fastest-growing advertising area.
Sam Tomlinson
PwC – Partner, UK Media
and Entertainment Leader
Bobi Carley
ISBA – Head of Media
Wednesday, June 19
The reinvention of marketing and the customer experience
Forward-thinking marketers are strategizing across teams to deliver exceptional customer experiences. Get insights on the next era of tech-enabled hyper-personalization and differentiation that can help drive success.
George Korizis
PwC – Principal, US Customer
Transformation Practice Leader
Samrat Sharma
PwC – Partner, US & Global Marketing
Transformation Leader
Anil Chakravarthy
Adobe – President, Digital Experience Business