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Creativity is the key to transforming businesses into customer attractors. It's the secret sauce behind customer-centric solutions that meet the world where they are tomorrow.

Creativity is the ability to reimagine customer journeys, challenge the status quo, and design solutions that inspire and disrupt.

Creativity involves blending art and science, combining imaginative thinking with analytical rigor, to create breakthrough strategies that drive business growth and customer satisfaction.

George Korizis

Principal, US Customer Transformation Practice Leader

Samrat Sharma

CJ Bangah

Principal, US Technology, Entertainment & Media 

How do you define creativity?

Partner, US & Global Marketing Transformation Leader